大学核心商务英语读写教程 u7-A
大学核心商务英语读写教程第2册UNIT SEVEN CUSTOMER SERVICE
的特别宣传活
动。
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4. Words and Expressions
Meaning
Example
2.slash/ / v.
to reduce or curtail
drastically
The government has decided
to slash
taxes. 政府 决定大幅度
减税。
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4. Words and Expressions
Meaning
Example
3.pitch/
/ n.
words for purchasing commodities
The salesman stood at the door, annoyed me with the
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1. Background Information
No matter what the customer’s reason for not being satisfied with his /her product, he should expect to be served by polite and knowledgeable staff members, who
and acting accordingly; (Para. 3)
[释义] How do you set about to do in order
to form such a relationship? The way is that you should remember the true secret of good customer service and act according
商务英语阅读写作unit 7
Sample 2: A Letter Advising to Establish Letter of Credit
Relations We are also interested in the following goods: Spoons, Safety Razors, Scissors (small and medium), Table Knives, Novelty Watches. If you are in a position to supply these, please let us have the samples, together with your c. i. f. prices.
We have today instructed our bankers to open an irrevocable
documentary letter of credit in your favor, for US $100,000--this will be confirmed by our bankers’ correspondents, the Chase Manhattan Bank, Inc., in New York who will accept your draft on them at 30 days for the amount of your invoice.
因天气关系,我们要取消这次郊游。
2. facilitate:
(fml) (of an object, a process, but not of a person) make sth. easy or less difficult
e.g. It would facilitate matters if you were more cooperative.
新视野大学英语读写教程(第二版)第三册 Unit 7 Section A Bill Gates
Text Analyzing and Reading
Bill Gates
“When I was 19, I caught sight of the future and based my career on what I saw. I turned out to have been right.”
Part Ⅲ Bill Gates’ personal
(Paras. 7~11) development
Part Ⅳ Conclusion: Gates’ future (Para. 12) plan
Developing Skill
a general statement supported by details in time sequence
Text Analyzing and Reading
Para. 2a Gates’ success stems from his personality: an unbelievable and at times frightening blend of high-voltage brilliance, drive and competitiveness. When the chairman and CEO walks through the corridors of Microsoft, it is like a switch being turned on; everything and everyone around him is charged with 10,000 volts of electricity. 句型
大学核心商务英语读写教程 u8-A
1
Background Information
2
Introduction to the Text
3
Business Terms
4
Words and Expressions
5
Notes to the Text
Introduction to the Text
• 文体特征分析
• 本商务语篇为说明文。文章把购物者分为五大 类,按照顾客忠诚度递减的方式排列。作者分 别概括总结各种不同顾客的购物心理和实际需 要,为商家提供了指导原则,有助于他们根据 不同的顾客提供不同的服务,并根据他们的实 际需求提高顾客的忠诚度。文章使用列举的方 法,用词言简意赅,文章大量使用“need to”、 “should”等用词,建议中肯,有的放矢。
without any definite purpose or destination
Example:
We dance on the green, dine at the hermitage, and wander in the woods by moonlight. 我们在绿茵上跳舞,在僻静的住所晚餐,在月光下漫步於 森林中。
Words and Expressions
3. rationale /rAFE5nB:li/ n.
Meaning: a reasoned exposition, esp. one defining the
fundamental reasons for a course of action, belief, etc.
Words and Expressions
10. merchandise /5mE:tFEndaiz/ v.
Meaning: to engage in the commercial purchase and
商务英语课程课件Unit 7 Establishing Business Relations
3. After business is established, several trade terms need to be talked over in order to come to an agreement during a business communication. Now store the words and phrases that are associated with the trade terms.
◆ Warm-up Practice ◆ Listening Task ◆ Speaking Task
◆ Reading Task
◆ Writing Task ◆ Follow-up Practice
We need to discuss some questions about what we are going to learn in this unit.
Sure, that’ll help us understand better about what we are asked to do.
1. Establishing business relations The establishment of business relations is one of the important undertakings in the field of foreign trade as a foreign-trade firm needs extensive business connections to maintain or expand its business activities. Traders must not only do everything possible to consolidate their established relations with firms having previous business but also develop and revitalize their trade by searching for new connections from time to time.To find our whom a firm is dealing with, information is obtainable through different channels. After that, letters or circulars should be sent to the parties concerned to express simply, clearly and concisely what they can sell or what they expect to buy.
商务英语阅读-unit-7-human-resources
Read the text and answer the questions on your text book.
Some common questions asked in an interview (p.80)
Can you sell yourself in two minutes? Go for it.
Activity 6
1. A n.强项 2. A v.设定 3. A adj.积极的 B n.实力 B n.节目 B adj.正面的 C n.力气 C n.项目 C n.阳性
4. A v.促销 5. A n.火车 B v.提升 B n.一系列 C v.培训
What do you think you are worth to us?
What make you think you would be a success in this position? Are you a multi-tasked individual? Do you work well under stress or pressure?
cehfjiadgbmkl
Some related words to “Human Resources”
Employment, interview, resume, Applicant form, recruit, training, position, etc.
Text A Please read the text and figure out the following words.
Give me a summary of your current job description.
Why did you leave your last job?
大学核心商务英语写作教程unit 7 Insurance and Agency
2021/4/26
大学核心商务英语写作教程
Objectives
To know the different kinds of risks of insurance
acquiring knowledge of writing letters concerning transportation insurance
premium to be paid. • 3) The insured pays the premium and the
insurance becomes valid. • 4) If a damage or loss is suffered, the insured
files a claim for compensation. • 5) The claim is investigated, and if reasonable,
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II. How to Write Letters Related to Insurance?
• When writing letters related to insurance, the writer ought to bear the following points in mind:
2021/4/26
What are the three kinds of insurances? • 1. Marine transportation insurance • 2. Land transportation insurance • 3. Air transportation insurance
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Pattern Model I: Importer Asks Exporter to Cover Insurance
大学英语读写综合教程3.课件Unit7
Arouse interest in the product.
Four Stages in Promoting a Product
Create a desire for its benefits.
Four Stages in Promoting a Product
Encourage customers to take prompt action.
Multiple Choice D 1. The first job for which he applied for is to sell _____. A. brushes B. household products C. newspapers D. briefcases
2. A representative in Watkins offered him a job to sell household products in a quite ______ section. A. rich
Multiple Choice 1. The first job for which he applied for is to sell _____ A. brushes B. household products C. newspapers D. briefcases
Multiple Choice A 1. The first job for which he applied for is to sell _____. A. brushes B. household products C. newspapers D. briefcases
2. There is something wrong in his left hand. ( F ) The fingers on his right hand are so twisted that he can’t tie his shoes.
新编商务英语阅读教程Unit 7 text A Management
NEW WORDS AND EXPRSSIONS
coordinate 协调 pressing 急切的 roller 涂料棍 rental 租金 van 厢式货车 bookkeeping 记账,管账 distribute 分发 leaflet 传单 Supervise 监督,管理 and so forth 诸如此类 Anticipate 预料
spruced-up 装扮得漂亮的 chef 厨师长 make an initiative 主动采取措施 ring up 用收银机记载售货数量 be desperate to do 急于干….. take a hand in 插手…..
Thank you for your listening
THE FOUR FUNCTIONS OF
MANAGEMENT
Planning Organizing Directing Controling
EXERCISES
FROM
P140 TO P142
Comprehension
vocabulary
ASSINGNMENT
Preview TEXT B in page 143
UNIT 7 TEXT A MANAGEMENT
Its meaning and purpose by Jack
WARMING UP
Review
unit 6 insurance and selfinsurance Finishing the vocabulary part in text A in unit6 Topic about management. New words and expression study. Learning management : its meaning and purpose Deal with the comprehension and vocabulary.
21世纪大学英语读写教程第二册 Unit 7 Text A
Start & End
The Cautions Process
The Process Process
Add your text in here
Six Thinking Hats
The Factual Process
The Benefits Process
Dr. Edward de Bono
The Feeling Process
1
A social phenomenon: American education system is in deep trouble
Thinking: A Neglected Art
3
Paras. 1-3
2
Reasons for neglecting thinking Paras. 4-10
Author’s Recommendation
Act of thinking
Intelligence as important as friendliness & Unnatural for mind to die of neglect
Unit Seven Text A Structure
Thinking
Solution to school problems Trouble in American education system
Assignment
Group work
Discussion about “Science is the religion of modern times.” by using Six Thinking Hats;
Writing Write a paragraph by the technique of contrast essay on “The Internet is changing the way we think.” Translation Translate the rest sentences introduced by formal subject It.
商务英语写作教程Unit 7
商务英语写作教程Unit 7Unit 7: Writing Business EmailsIn this unit, we will focus on writing effective business emails. Email communication is an essential part of modern business, and it is important to convey your message clearly and professionally. Whether you are writing to a colleague, a client, or a business partner, following the guidelines below will help you write successful business emails.1. Subject Line:The subject line should be concise and specific, summarizing the content of the email. This allows the recipient to quickly understand the purpose of the email and prioritize their response.2. Greeting:Begin your email with a polite and professional greeting, such as "Dear Mr./Ms./Dr. [Last Name]," or simply "Hello [First Name]." Avoid using informal greetings unless you have a close relationship with the recipient.3. Introduction:In the opening paragraph, introduce yourself and state the reason for writing the email. Be clear and concise, providing any necessary background information. This sets the context for the rest of the email.4. Body:The body of the email should contain the main message or request. Use clear and direct language, breaking up the text into paragraphs for better readability. Keep the email focused and avoid including unrelated information.5. Politeness and Tone:Maintain a polite and professional tone throughout the email. Use appropriate language and avoid using slang or informal expressions. Be careful with your choice of words to ensure that your message is received positively.6. Closing:In the closing paragraph, summarize the main points of the email and suggest any necessary actions or next steps. Thank the recipient for their time and consideration. End the email with a polite closing, such as "Sincerely" or "Best regards," followed by your full name and contact information.7. Proofreading:Before sending the email, take the time to proofread it for any spelling or grammatical errors. Check that the email is clear, concise, and free from any ambiguities. A well-written and error-free email reflects professionalism and attention to detail.8. Attachments:If you need to include any attachments, mention them in the body of the email and make sure they are properly labeled and easy to access. Be mindful of the file size, as large attachments may be difficult to send or receive.Remember, effective business emails are concise, clear, and professional. By following these guidelines, you can enhance your communication skills and make a positive impression on your recipients. Practice writing business emails regularly to further improve your skills.。
大学核心商务英语口译教程unit (7)
Major breakthroughs in infrastructure development. Over the past ten years, the western region’s highway mileage has increased by 888 000 kilometers, including 13 900 kilometers of expressway, and its railway mileage by over 8 000 kilometers. The number of civil airports has grown to 79, taking up 49.4% of the country’s total. A host of landmark projects, including the Qinghai-Tibet railway, West-to-East gas transmission project and Westto-East electricity transmission project have been completed and put into operation. And the development of major water conservancy, energy and telecommunications projects is in full swing.
up support for the western region through planning guidance, policy support, financial input, project development and human resources exchanges. We have provided over 3.5 trillion yuan in transfer payment and special subsidies to the western region and earmarked more than RMB 730 billion yuan from the central government’s fiscal resources to construction projects in the region. These efforts have led to enormous achievements in economic, social and cultural development and ecological conservation in western China, a region that is experiencing faster growth, better quality of development, greater changes in the urban and rural outlook and more benefits to the people than at any period in history.
新核心大学英语B版 读写教程 基础级 Unit 7
While there are certainly many more varieties of English, American and British English are the two varieties that are taught in most ESL/EFL programs. Generally, it is agreed that no one version is “correct”. However, there are certainly preferences in use. The most important rule of thumb is to try to be consistent in your usage. If you decide that you want to use American English spellings then be consistent in your spelling. This is of course not always easy -- or possible. The following guide is meant to point out the principal differences between these two varieties of English.
Unit 7 》Part I 》Task 2
Task 2 Surfing and Reporting
1. Work in groups to find information on the Internet about the following terms.
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The New Age of Micromarketing
Contents
1
Introduction to the Text
2
Business Terms
3
Words and Expressions
4
Notes to the Text
Introduction to the Text
本文陈述了微观市场营销的新时代的到来, 作者用了分类法、对比法和例证法来论证自己 的观点,从传统的大众传媒过渡到微观营市场 销的趋势不可抵挡,会成为企业成功的关键。 传统的媒介从电视到报纸都发生了巨大的变化, 作者分类对此进行了说明,同时把它们与微观 市场营销,尤其是网络营销相比较,更显出网 络的优势地位。文章语言正规,论证清楚,过 渡自然,多用长的复杂句和被动句,再加上数 据的列举和运用使观点更有说服力。
Business Terms
1. Micromarketing
Micromarketing was a term coined in 1988, by Ross Nelson Kay, as a marketing technique used to describe a form of “Target” marketing that was more precise and focused than typical “Niche” Marketing techniques. “Micromarketing” became functionally viable with the proliferation of affordable home computers capable of “tablizing” data in a format that could be tracked and altered by a single user. “Micromarketing” remains the most effective technique for small business users to sustain, build and grow their own brand. “Micromarketing” was first implemented in the real estate industry and remains imbedded in small personal service based bue
Google Inc. is a multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program. The company was founded by Larry Page and Sergey Brin, often dubbed the “Google Guys”, while the two were attending Stanford University as Ph.D. candidates. It was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company’s stated mission from the outset was “to organize the world’s information and make it universally accessible and useful”. In 2006, the company moved to their current headquarters in Mountain View, California.
Business Terms
3. Pop-up ads Pop-up ads or pop-ups are a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements. The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well.
• 当我们到店里买在报纸上做广告的洗碗机时,得知已经都 买光了。
Words and Expressions
1. purchase /5pE:tFEs/ v.
Meaning: to acquire (something) by paying for it; buy Example:
• When we arrived at the store to purchase the dishwasher advertised in the newspaper, we learned that all the dishwashers had been sold out.