数字化技术论文:数字化技术黑茶包装技术实现PhotoshopCS
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数字化技术论文:数字化技术黑茶包装技术实现 Photoshop CS
【中文摘要】数字化技术不仅在生产与生活领域改变着人们的认知,其对艺术设计方式的影响正改变着人们的艺术思维习惯和艺术审美习惯。
日益发展的数字化技术为设计师提供了全新的交互平台,从而摆脱了传统的包装设计手段效率低下的困郁。
在黑茶包装设计领域中,数字化技术的应用成了必不可少的工具和手段,从黑茶的包装图
稿设计、成品制作以及后期宣传都离不开数字化技术的参与辅助。
它同时监控控制着整个设计生产流程,从设计的草案到设计输出,数字
化技术的影响无所不在。
今天我们的设计草案已不仅仅需要考虑工业生产的标准化要求,同时需要考虑到数字化技术的参与及由此带来的审美需求。
可以说,数字化技术已成为了黑茶包装设计不可或缺的部分,它不仅仅扮演一个组成部分的角色而是成为了设计灵魂的重要构成。
数字化技术在黑茶包装设计中,主要通过CAD. Photoshop CS、CorelDRAW、Illustrate、3Dmax等主流设计软件的综合运用,实现数字语言的远程交互与人机交互。
实现黑茶包装造型及包装图形图像的变换,曲面造型和实体造型的成型等。
借助数字化实现图形、结构的编辑、缩放、位移、透视与旋转等操作。
对于实现包装造型结构的整体位移和局部变形,实现包装设计的标准化、序列化、系统化的设计制作,以及对设计参数、设计结果进行存储、处理、传输和演示等,
数字化技术有着传统包装设计手法不可替代的优势。
数字化技术使快捷、高效、直观地实现设计师的设计成为可能,使设计结果与设计初
衷保持了高度的完整统一。
然而,数字化技术手段下实现的产品包装同样存在诸多的问题,困扰着设计师的关于产品文化与技术手段高度融合问题便是其中之一。
本文以数字化技术的应用为切入点,以实际的设计制作案例为基础,依托包装文化与包装设计流程,展开对黑茶这一具有浓郁地方特色的产品包装文化进行阐述。
结合多个图形设计软件平台综合分析数字化技术下的黑茶包装文化与包装设计手法,对包装设计流程中运用的数字化设计手段进行分析,并从中展开对黑茶文化与黑茶产品特色、黑茶包装特色及品牌诉求的探讨。
通过黑茶包装设计的制作流程与结果实现探讨数字化技术的优缺点以及针对不同的设计环境比较分析数字化技术对产品文化诠释的影响是本文的主要工作,并借助设计流程中的详细设计操作展开分析设计工具与设计环境的性能特点,并由此探讨包装文化与数字化技术,艺术与技术的融合等在设计工作与设计教学中的综合问题。
分解设计创作的思维过程,产品文化的剖析以及产品设计的定位等,深入分析介绍软件的操作运用方法,实现产品文化与技术手段的高度融合,并给出最终的黑茶包装设计成案。
全文共分为五个章节,首先阐述设计选题背景与国内外研究现状以及未来的发展趋势,选题的与意义等。
其次通过完整的黑茶包装设计需求分析,设计思路以及详细的设计过程,借助Photoshop与CorelDRAW软件平台,以黑茶中的“千两茶”产品为目标对象进行系统包装设计,对原有的产品品牌名称、产品标志、辅助图形及包装效果进行整体系统的规划与设计,最后展示设计成果并总结设计与制作的经验,指出本文研究工作中的不足。
【英文摘要】Digital technology does not only change people’s perception in the production and living areas, its impact on art and design is changing the way of people’s habit of Artistic-thinking and aesthetic. The digital technology of increasing development provides designers with a new interactive platform to get rid of inefficient dilemma of traditional packaging design. In the field of dark tea packaging design, digital technology has become essential tools and instruments, involved in digital technology from packaging drawings design, production and later propaganda of dark tea. It monitors the design and production process. From draft design to output, the impact of digital technology is everywhere. Today, we do not only need consider the standardized requirements of industrial production and take into the involvement of digital technology and the needs resulting aesthetic. The digital technology has become an integral part of dark tea packaging design, Not only does it paly a part role but to become the important component of the soul design.Digital technologies in dark tea packaging design realize the remote interaction and human-computer interaction of digital language mainly through the comprehensively applied of mainstream design software CAD, Photoshop CS, CorelDRAW,
Illustrate, 3Dmax and so on. It realizes the transformation of dark tea packaging and packaging image, shaping of surface modeling and solid modeling and so on. With the help of the digitization, it realizes the operation of graphics, editing of structure, zoom, displacement, perspective and rotation etc. To realize the displacement and local deformation of packaging structure, the standardized, serializable and Systemic design production of packing design, to store, handle, transfer and demonstrate the design parameter and result of design etc, the digitization technology has a irreplaceable advantage relative to traditional packaging design gimmick. Digital technology makes it possible to realize the designer’s purpose fast, efficiently and intuitively. It makes design result and intent to keep high integrity and integrate.However, the product packing which digital technology realized also exists many problems. One of them is about product culture and technology fused highly of Bothering stylist. This paper takes application of digital technology as key point, actual design cases as a basis,relys on packaging culture and design process and opens up the product packaging culture of rich local characteristics dark tea. It combines dark tea packaging culture and packaging design gimmick of multiple graphic design software platform
under comprehensive analysis and digital technology, analyses packaging design process using digital design method and begins to discuss dark tea culture, dark tea product feature, dark tea packaging characters and brand appeal. This paper discusses mainly the advantages and disadvantages of digital technology through the production process and results dark tea packaging design and aims at different design environment to compare and analyse the influence of digital technology to product culture. It uses the detailed design operation of design process to analysis performance characteristics of design tools and environment and probes into the packaging culture and digital technology, art and technology in design work of merging with the comprehensive design teaching. It resolves the thinking process of Creative design, analyses product culture and fixes product design etc. It analysis deeply software operating use method is introduced, realize products to the height of culture and technology means the fusion, and gives the final package design into case.Paper is divided into five chapters, the first to described the research background and design of research status and future trends, the purpose and significance of topics. Secondly, the dark tea packaging design through the complete needs analysis, design concept and detailed design
process, using Photoshop and CorelDRAW software platform to dark tea in the “thousand tea”systematic targeting product packaging design, the original product brand names, product logos, graphics and packaging effects supporting overall system planning and design, and summarizes the final design results show the design and production experience, pointed out that the lack of work in this paper.
【关键词】数字化技术黑茶包装技术实现 Photoshop CS
【采买全文】1.3.9.9.38.8.4.8 1.3.8.1.13.7.2.1
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【英文关键词】Digital Technology Black tea packaging Technology to achieve Photoshop CS 【目录】数字化技术在黑茶包装设计中的应用研究摘要
8-10ABSTRACT10-11第1章绪论12-17 1.1 论文研究的
缘起12 1.2 论文研究目的与意义12-14 1.3 国内外研究现状14-15 1.4 数字化技术在包装设计中的应用趋势15 1.5 本文的主要内容15-16 1.6 本文的组织结构16-17第2章黑茶包装数字化需求分析17-24 2.1 黑茶包装数字化制作与手绘比较的优势17-19 2.2 黑茶包装数字化设计调查分析19-21 2.2.1 黑茶市场分析19-20 2.2.2 黑茶包装调研分析20-21 2.3 黑茶包装设计的数字化策略21-24第3章黑茶包装定位与草案设计
24-30 3.1 黑茶包装设计定位24-25 3.2 作品的创作思路
25-26 3.3 黑茶包装设计元素图式演化(手绘)26-27 3.4 黑茶包装设计辅助图形草案27-28 3.5 黑茶包装设计造型草案
28-30第4章黑茶包装设计数字化实现30-63 4.1 黑茶包装设计数字化实现流程30-31 4.2 《千两茶》包装辅助元素数字化实现31-43 4.2.1 “千两茶”标志设计与制作31-35 4.2.2 “千两茶”标准字设计与制作35-39 4.2.3 包装辅助图形设计与制作39-43 4.3 《千两茶》包装三维效果设计与制作
43-63 4.3.1 包装立面图设计与制作43-45 4.3.2 “千两茶”包装界面展开图设计45-54 4.3.3 “千两茶”包装效果图设计制作54-59 4.3.4 “千两茶”包装设计综合展示59-63第5章结束语63-65参考文献65-67致谢67-68学位论文评阅及答辩情况表68。