多美滋新品上市推广全案(英文版).ppt
产品发布会英文版课件
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产品发布会英文版PPT优秀课件
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多美滋新品上市推广全案(英文版)
英语091 景玲玲 陆雁 郭海男 陈婷 王亚洁 岳萍
Agenda
• The development • Market Share • Marketing strategy • Advertisement • Learning & success
The development
In operation since 1958, Danone Dumex is part of Groupe Danone, a Fortune 500 company and one of the most successful healthy food companies in the world. Groupe Danone is headquartered in Paris, France. Danone Dumex manufactures infant and child nutritional products at its state-of-the-art Nilai plant, and these products are then distributed in Malaysia and Singapore with exports to twenty countries in Asia, Middle East and Europe
•Advertisement Display wall
Advertisement
Learning & success
A new brand will be established for this new social business and the management of both the service & the product is critical to achieve the commercial & the social objectives. The product manager will develop & implement the product & education plans and also assist in the new product development projects. Key responsibilities: Assist in developing education plans & programs to mothers, including direct to consumer programs and programs through health care professionals
商务企业产品宣传介绍PPT模板
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产品营销推广方案模板英语
产品营销推广方案模板英语Product Marketing and Promotion PlanIntroduction:The product marketing and promotion plan outlines the strategies and tactics to effectively promote and market a product to target customers. This plan aims to increase brand awareness, generate leads, and drive sales. The following template provides an outline for a 1000-word product marketing and promotion plan in English. Executive Summary:- Briefly summarize the product, its target market, and its unique selling points.- Highlight the objectives of the marketing and promotion plan and the expected outcomes.Market Analysis:- Analyze the target market's demographics, preferences, and behavior.- Identify the market's needs, desires, and pain points.- Evaluate the current market trends and competitors.Product Positioning:- Define the unique selling proposition (USP) of the product.- Identify the key benefits and features that differentiate the product from competitors.- Determine the product's positioning in the market and its value proposition.Marketing Objectives:- State the specific objectives of the marketing and promotion plan, such as:- Increase brand awareness.- Generate leads.- Drive sales.- Enhance customer engagement and loyalty.Target Audience:- Describe the ideal customer profile and buyer persona.- Segment the target audience based on demographics, psychographics, and behavior.- Identify the primary and secondary target audiences. Marketing Strategies:- Define the marketing strategies to achieve the objectives, such as: - Content marketing: Develop engaging and informative content to attract and educate the target audience.- Social media marketing: Leverage social media platforms to amplify brand messaging and engage with customers.- Influencer marketing: Collaborate with industry influencers to endorse the product and increase brand credibility.- Email marketing: Implement targeted email campaigns to nurture leads and drive conversions.- Search engine optimization (SEO): Optimize website content to improve organic search visibility.- Public relations: Generate media coverage and press releases to increase brand exposure.- Events and trade shows: Participate in industry events and exhibitions to showcase the product.Promotional Tactics:- Provide details of the promotional tactics to support the marketing strategies, such as:- Content creation: Develop blog posts, articles, videos, and infographics to engage the target audience and establish thought leadership.- Social media management: Regularly post engaging content, interact with followers, and run targeted campaigns on social media platforms.- Influencer partnerships: Collaborate with relevant influencers to review and promote the product on their blogs and social media channels.- Email campaigns: Design and send personalized and segmented emails to nurture leads and encourage conversions.- SEO optimization: Conduct keyword research and optimize website content, metadata, and backlinks to improve search engine rankings.- Press releases: Write and distribute press releases to relevant media outlets to announce new product launches, features, or partnerships.- Event participation: Plan and execute successful product launches, webinars, workshops, and trade show booths.Budget and Timeline:- Allocate a budget for each marketing strategy and promotional tactic.- Develop a timeline for the implementation of the marketing and promotion plan.- Monitor the budget and timeline throughout the execution and make necessary adjustments.Evaluation and Metrics:- Define the key performance indicators (KPIs) and metrics to measure the success of the marketing and promotion plan, such as: - Increase in brand visibility and awareness.- Growth in website traffic, leads, and conversion rates.- Social media engagement and follower growth.- Number of media mentions and press coverage.- Return on investment (ROI) from marketing activities. Conclusion:- Summarize the product marketing and promotion plan, highlighting the key strategies, tactics, and expected outcomes.- Emphasize the need for monitoring and evaluation to optimize the plan's effectiveness.- Reiterate the importance of aligning the marketing plan with the overall business goals.Note: This template provides a general structure for a product marketing and promotion plan. Adapt it to fit the specific requirements, objectives, and target market of your product.。
商业计划书PPT目标模板(4套)
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欧美时尚品牌服装发布会PPT
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产品推广英文范文
产品推广英文范文Title: Product Promotion: An Effective Strategy for SuccessIntroduction:In today's competitive market, effective product promotion plays a crucial role in the success of any business. It not only helps to increase brand awareness but also drives sales and fosters customer loyalty. This article aims to explore the key aspects of product promotion and its significance in achieving business goals.1. Identifying Target Audience:1.1 Defining the target market: Before promoting a product, it is essential to identify the specific group of consumers who are most likely to be interested in it. This includes factors such as demographics, interests, and purchasing behavior.1.2 Conducting market research: Thorough market research helps in understanding the needs and preferences of the target audience. This includes analyzing competitors, conducting surveys, and studying consumer trends.2. Developing a Compelling Value Proposition:2.1 Highlighting unique selling points: To effectively promote a product, it is crucial to identify and emphasize its unique features and benefits. This helps in differentiating it from competitors and capturing the attention of potential customers.2.2 Crafting persuasive messaging: Creating a compelling value proposition involves developing persuasive messaging that resonates with the target audience. This includes using clear and concise language, addressing customer pain points, and showcasing the product's value in solving their problems.2.3 Utilizing storytelling techniques: Storytelling is a powerful tool in product promotion. By creating narratives that engage and connect with customers on anemotional level, businesses can effectively communicate the benefits and value of their products.3. Selecting Appropriate Marketing Channels:3.1 Online advertising: With the increasing digitalization, online advertising has become an essential component of product promotion. This includes utilizing social media platforms, search engine marketing, and display advertising to reach a wider audience.3.2 Content marketing: Creating valuable and relevant content, such as blog posts, articles, and videos, helps in establishing thought leadership and attracting potential customers. Content marketing also improves search engine visibility and drives organic traffic to the product's website.3.3 Influencer marketing: Collaborating with influencers who have a significant following and influence in the target market can greatly enhance product promotion. Their endorsements and recommendations can effectively reach and influence potential customers.4. Implementing Promotional Strategies:4.1 Offering discounts and promotions: Providing limited-time discounts, promotional codes, or bundled offers can incentivize customers to make a purchase. These strategies create a sense of urgency and encourage immediate action.4.2 Hosting events and webinars: Organizing events or webinars related to the product can generate buzz and attract potential customers. It provides an opportunity to showcase the product's features, answer questions, and build relationships with attendees.4.3 Leveraging customer testimonials: Positive reviews and testimonials from satisfied customers can significantly impact the success of product promotion. Sharing these testimonials through various channels, such as social media, website, or email newsletters, helps in building trust and credibility.5. Measuring and Analyzing Results:5.1 Tracking key performance indicators (KPIs): To evaluate the effectiveness of product promotion, it is crucial to define and track relevant KPIs. This includes metrics such as website traffic, conversion rates, customer engagement, and sales revenue.5.2 Analyzing customer feedback: Gathering and analyzing customer feedback provides valuable insights into the success of product promotion efforts. This includes monitoring online reviews, conducting surveys, and actively engaging with customers through social media channels.5.3 Making data-driven improvements: Based on the analysis of results and customer feedback, it is essential to make data-driven improvements to the product promotion strategy. This includes refining messaging, targeting new market segments, or adjusting marketing channels to maximize impact.Conclusion:Effective product promotion is a multifaceted strategy that requires a deep understanding of the target audience, compelling messaging, appropriate marketing channels, and continuous analysis of results. By implementing these key aspects, businesses can successfully promote their products, increase brand visibility, and achieve their desired goals.。
秋季新品上新活动策划 PPT课件
40%
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秋季上新产品
bear defeat without losing heart.
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秋季活动内容
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You Can't Un-ring a Bell.. No one can change what's already
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include other companies in the supply chain..
THE FOUR PART
CLIENTS
To compete in the challenging global environment, companies are changing their business processes by extending them to include other companies in the supply chain.. Companies are changing their processes by extending them to include other companies in the supply chain..
include other companies in the supply chain..
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Books possess an essence of immortality.. They are by far the most lasting products of human effort.. Temples and statues decay, but books survive..
Acura ZDX 上市发布会策划案精品文档19页
8
活动开场 (10:00-10:30)
激情音效，播放讴歌ZDX视频宣传片
DJ激情音乐开场
活动开始，为保证来宾视觉注意力全部集中在舞台上：
激情音效 首先通过DJ打碟，突出
，吸引在场来宾。
来宾视觉注意力集中后，播放讴歌ZDX视频宣传片，
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2、通过本次活动，打造ZDX全地形轿跑车形象。 3、通过讴歌ZDX的面世和价格公布制造轰动效应，宣传企业
实力，宣传企业品牌。并通过一系列活动提升企业形象， 激发市场热度和媒体关注度，增强品牌在媒体、消费者心 中的良好印象，促进新车销售及市场影响力。
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活动概述
活动时间：2019年3月3日10:00—12:00 活动地点：福州建发进口三菱展厅 活动人数：60人 人数构成：媒体记者，行业嘉宾，车主以及有购车意向人群。
金额（元）
50 150
4800 3900 700
16418
1641.8
18059.8
备注
10%的服务费
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亿车传媒
4000-800-591 专心 专注 专业
期待 共赢
18
谢谢！
Acura ZDX 上市发布会策划案
目录
活动主题 P3 活动目的 P4 活动概述 P5 活动流程 P6-7 活动现场 P8-15 费用预算 P16-17
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活动主题
Play the Luxury 驰享天地 舞在云端
—Acura ZDX 上市发布会
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活动目的
1、作为福州区域市场品牌推广的重要环节，利用新车上市活 动，一经推出，即在媒体与目标受众群中产生轰动效应。
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2017-Onlylady朵而新品上市-媒体推广计划(PPT42页)
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