media journal

So, I think it is emergency for Chinese local company to change production model, and should do more than just compliance.
TOPICTHREE: Compliance and Beyond
In my understanding, companies in the list are close to ideal corporations. These companies done good job in energy, carbonand water productivity, realized leadershipdiversity,sustainableremunerationand safety productivity and do well in innovation.
The APP’s new announcement is atypical manifestation ofcorporation that used to be unfriendly with environment now changes more green and environmental because of the forcesof publicand governments.
TOPIC FOUR: Managing for Eco-Efficiency
MEDIA ARTICLETWO
PublicationDate:
Oct 18th, 2010
Article Title:
Boeing to test China biofuel
DESCRIPTION:
What is the main point of the media article?
Boeing Company plans totesta new type ofbiofuel in Chinanext year. The raw material of this fuel is a Chinese local crop,the success of this test means that the aviation industry will have cleaner energyand will increase the potentialthatChina as a supplier of bio-fuels
REFLECTION:
What are my thoughts and opinions regarding this article?
After reading the list ofGlobal 100 Most Sustainable Corporations, I found there most Japanese companies, andnoChinese company besides the Hong Kong companyMTR CORP.
DESCRIPTION:
What is the main point of the media article?
During the International Year of Forests, leaders ofAsia Pulp & Paper Group announced the opening of the new research programs anddevelopmentactin terms to reduce greenhouse gas emissions and protect the ecological environment.
MEDIA ARTICLE:
PublicationDate:
Feb17th,2011
Article Title:
New rules on tap for rare-earth
DESCRIPTION:
What is the main point of the media article?
Chinese government willing tostreamlinetherare-earth industryin five years. And inorder to protect the environment, adopted a more stringent mining policy. There also launched a special policy against illegal mining.
PartA:Journal entries
TOPIC ONE: Drivers of Change
MEDIA ARTICLE:
PublicationDate:
Jan 23rd,2011
Article Title:Global Pulp & Paper Leader Announces New Research and Development Initiatives
Corporations will compliance with mandatory, and lead to healthy produce. Also make contribution to sustainable development and environment protection.
The change of APP Group about the new sustainable program was driven by a new forestsmoratoriumthat published byIndonesiagovernment.
And the new sustainableprogrammeincludea study onplantation development andreducegreenhouse gas emissions, set up the world’s firstpulpwood plantationand developeco-friendly housingwhile commitment to achieve afforestation.
RELEVANCE:
How does this relate to the class materials?
In the lectures talked about that, more corporations are driven to sustainable by the pressure from public and stakeholders, and also influenced by sustainability factors.
Though thedriver to APP’s changeis the public, but this change can make a win-win situation, sustainability is a competitive advantage for the firm and also has benefit for the society.
RELEVANCE:
How does this relate to the class materials?
The phase model shows, in level 1 and 2, the corporations hold a passive attitude in dealing with socialresponsibility, so there should have some regulations and policies to monitoring the behaviour of enterprises. And in the following levels, enterprises will become consciousin dealing with social responsibility. After that will comes a compliance plus.
RELEVANCE:
How does this relate to the class materials?
The idea of‘idealcorporation ‘meansan organization developing sustainable, hasgoodperformanceof corporation social responsibility, conscious coordinationof economic, society and environment. And companies in the list ofGlobal 100 Most Sustainable Corporationshave their own sustainablestructures;also make contribution to the society.
REFLECTION:
What are my thoughts and opinions regarding this article?
In my opinion, APP’s new announcement is a smart move, although APP used to be condemnedby public,but now it has taken a new research and development of energy saving measures,Change the public’s oldimpression on the APP.
TOPICTwo: The Ideal Corporation
MEDIA ARTICLE:
PublicationDaticle Title:Corporate Knights Global 100 Most Sustainable Corporations announced in Davos