电子商务概论 上海交大

O F F T
H EP N Y U P OT E R S
H
Co vr
ep o rt
e to r y
S
THE
C
OM P U TE R M S P LU
R S
UO M A TI O N
Provide access to customer data Publish info on the Web
The Road to e-business
Maximum gain Cultural and IT change "Bet your business"
Real functional benefit Considerable effort, disruption, and risk Some value Some effort Non-disruptive Minor risk Low impact Not difficult
Scalable, available, reliable applications Security and privacy built into applications Flexibility to evolve with market needs
Charles Schwab
Vision Faster, more responsive applications development Challenge Find techniques that optimize the development resource Solution IBM WebSphere IBM pSeries servers Value Substantially improved new product deployment Significant development cost savings
Transform
Build Applications on Proven Assets
Build New Applications
two competing requirements:
Build
an increase in dunctionality and a decrease in time to market
S p i c ea l R
M AN A E G MEN T N U A DS M I D E THE H I SC O O E F A V T
E D I
T A O RI
L
B2B and B2C transactions
p c S e a l i R pe o r MA A G M EN N ' E T S EW ES T T SE P t N
The e-business Cycle - A Proven Approach
Leverage
knowledge and information
Transform
business processes
Run
a scalable, available, safe environment
new applications
Build
Run an Enabling Infrastructure
Run a scalable, available and secure environment
create maximun value
Focus on priority processes Exploit the reach of the Web Extend existing applications
Ostergaard
Vision Streamline the ordering process Challenge Create a Web-based application that accesses a catalog of more than 120,000 auto parts Solution DB2 MQSeries AS/400 IBM e-commerce Services Value Substantially increased customer base Higher supplier satisfaction Immediate updates to product information
Build
Becoming an e-business
Transform Key Business Processes
Today
Customers Mass merchandising relationship based on latest transaction
Transform
Goals
Personalization Long-term loyal relationship
Customer Challenges Are Opportunities
Open for business around the clock all year long Electronic versus personal touch Technology moving at Web-year pace
Dramatic effect on business processes
Serve Customers Worldwide
Security and privacy are real concerns
Expectation of immediate response Rules of competition changing
Reduce Cycle Time
Improve Quality
ROI
Web Publishing
21% 40% 44% 47% 68%
Collaboration Value Chain Management Customer Self-Service Full Back-End Integration
Complexity of Processes and Business Model
Infrastructure Investment
Transform the business
e-business Transformation: ROI
Reduce Cost
Generate Revenue
Improve Productivity
Customer Relationship Management
Employees
Functionally competent
Broader awareness and expertise in efficiently serving customers Partners in serving the customer Optimum mix of electronic and physical Reflects current customer and market activity Reflects up-to-the-minute, integrated, operational activity
Welcome to Introduction to E-Business
zhengyanfei@CS.SJTU
Unit Objectives
After completing this unit, you should be able to: Define e-business and why adopt it Describe the e-business cycle Define the four steps of the e-business cycle
What Is e-business?
e-business: The improvement and transformation of key business processes through the use of Internet technologies. An e-business is an organization that is transforming its interactions with customers, suppliers, business partners, and employees using Web technologies, extending its reach to improve its performance.
Employee Awareness Employee Self Help
Suppliers Channels Inventories and Supplies Business Status
Vendors Bricks and mortar Based on historical and market forecasts Executive view rolled up from functional activities
Key areas
New applications that span and extend existing applications and data. Reduce the time it takes to build and deploy applications. Design applications based on standards that span multiple platforms and vendors. Build applications that are easier to expand and that evolve with market needs.
A New Generation: Network-centered Applications