高级商务英语一 Unit 1-15(共576题)
高级综合商务英语1课件unit1
高级综合商务英语1课件unit1Unit 1: The Global EconomyIntroduction:In today's interconnected world, understanding the global economy is essential for businesses to thrive. This unit will cover key concepts related to the global economy, including international trade, economic systems, and exchange rates. By gaining a deeper understanding of these topics, students will be better equipped to navigate the complexities of the global marketplace.Key Concepts:1. International Trade:International trade plays a crucial role in the global economy, enabling countries to exchange goods and services across borders. In this section, students will learn about the benefits of international trade, including increased economic growth, market access, and specialization. They will also explore key trade theories, such as comparative advantage and the theory of absolute advantage.2. Economic Systems:Different countries have different economic systems that dictate how resources are allocated and goods and services are produced and distributed. Students will learn about the four main types of economic systems – capitalism, socialism, communism, and mixed economies – and their key characteristics. They will also examine the impact of globalization on economic systems and the rise of global supply chains.3. Exchange Rates:Exchange rates play a crucial role in international trade, as they determine the value of one currency relative to another. In this section, students will learn about the factors that influence exchange rates, including interest rates, inflation, and political stability. They will also explore the mechanics of foreign exchange markets and how exchange rates are quoted and calculated.Case Studies:To enhance their understanding of the global economy, students will analyze real-world case studies that illustrate the concepts covered in this unit. These case studies will include examples of successful international companies that have leveraged international trade to expand their business, as well as examples of countries that have experienced economic crisesdue to mismanagement of their economic systems and exchange rate policies.Conclusion:By mastering the concepts covered in this unit, students will be better prepared to navigate the challenges and opportunities of the global economy. Whether they are pursuing a career in international business, finance, or trade, a solid understanding of the global economy will be a valuable asset in today's competitive marketplace.。
高级商务英语试题及答案
高级商务英语试题及答案一、听力理解(共20分)1. 根据所听材料,选择正确的答案。
A. The company will expand its market.B. The company will reduce its staff.C. The company will invest in new technology.[答案] A2. What is the main topic of the business meeting?A. Product development.B. Financial report.C. Marketing strategy.[答案] B二、阅读理解(共30分)阅读以下商务文章,回答下列问题。
Passage 1In recent years, the global economy has seen a significant shift towards digitalization. Many companies are now focusing on integrating digital solutions into their business models to stay competitive.Question 1: What is the main idea of the passage?A. The global economy is declining.B. Companies are focusing on digital solutions.C. Business models are becoming obsolete.[答案] BQuestion 2: What can be inferred from the passage?A. Digitalization is a new trend.B. Companies are ignoring the importance of digital solutions.C. The global economy is stable.[答案] A三、完形填空(共20分)Read the following passage and fill in the blanks with the most suitable word from the options given.In the current business environment, innovation is key to success. Companies that are _1_ to embrace change and adapt quickly will thrive, while those that are _2_ may struggle to survive.1. A. resistantB. hesitantC. eager[答案] C2. A. reluctantB. willingC. unable[答案] A四、翻译(共15分)Translate the following sentences from English to Chinese.1. The merger is expected to enhance the company's market position and increase its profitability.[答案] 预计这次合并将增强公司的市场地位并提高其盈利能力。
《高级综合商务英语1》参考答案
高级商务英语系列教材总主编:叶兴国王光林高级综合商务英语1主编:彭青龙(习题答案)外语教学与研究出版社Unit 1 GlobalizationLead-in1. Quiz1) B 2) C 3) D 4) A 5) A2. A Mini CaseSuggested answers:●As Zara continues to expand, it might have to open other distribution centers onother continents. Language, culture, and work relations may vary significantly from the closely-managed operation currently in place in Spain. The company may run into more specific challenges in accommodating customers‘requirements due to a lack of cultural sensitivity. Zara‘s expansion globally may pose the challenge of moving from a more centralized management style to a more global style.●Lorena needs to ensure that she has a truly international team in place withmembers from both multilingual and multicultural background; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overseas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.Text AI.Reading Comprehension1.Determine whether the following statements are true or false. Write a T fortrue, an F for false, and an NG for not given.1) T 2) F 3) T 4) F 5) F 6) T 7) T 8) F 9) T 10) NG2.Essay Questions1)The modern multinational companies have had passed through three phases. Firstcame the 19th-century ―international model‖, with firms based in their home country and selling goods through overseas sales offices. This was followed by the classic multinational firm in which the parent company created smaller versions of itself in countries around the world. And now it has been replaced by a single integrated global entity in which the firm will move people and jobs anywhere in the world, based on the right cost, the right skills and the right business environment.2)The big attractions from emerging markets are low-cost labor, highly skilledpersonnel, and a chance to cooperate with the government as a potential customer.3)They are lacking the management talents who can practice and support businessoperating models that will allow them to generate profitable growth in more mature markets over the long term.4)The single biggest challenge facing Western multinationals is the lack ofemerging-market experience in their senior ranks. Moreover, multinationals have great trouble retaining the managers they do have in emerging markets.―Well-trained, good, honest people are scarce in emerging markets. Multinationals are better at training these people than emerging-market companies, which prefer to poach them once they are trained.‖II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) cutting-edge 2) commoditized 3) aggressive 4) forge 5) benchmark 6) blueprint 7) expatriates 8) deploy 9) ferocious 10) substantial III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) ―In the 97 years of the company‘s history, never had a particular kind of product or merchandise been managed outside the U.S.,‖he says excitedly, noting that ―Latin America now reports to Shanghai.‖2) But the assault on its services business led by a trio of Indian outsourcing upstarts, Tata Consulting Services, Infosys and Wipro, posed a big threat to the field that might be the main sources of growth for the company as expected by Mr. Palmisano.3) In many emerging markets the most attractive potential customer is the government, because of the government‘s urgent needs to improve the infrastructure facilities in a wide range, from the mobile telephone networks to roads, airports and ports, energy and water supply.4) A 2007 study of China‘s top 200 publicly traded companies found that it is still difficult even for the leading companies in China to compete with those global giants.5) American multinationals now have a ―ferocious interest in attracting non-Americans to the board‖, but they can find only a few qualified executives from the European countries, not to mention those from emerging markets.2. Sentence Transformation: Complete the following sentences based on the structures given.1) Because of the fact that hot labor markets in emerging markets are causing extremely high turnover rates, every big multinational is aiming to win the ―war for talent‖ and taking it as one of the most urgent issues.2) It is believed that as a big multinational company it enjoys advantages in recruiting and retaining talented managers than the local competitors.3) Despite the growth of their revenue which increased on the back of China‘s continued economic growth, they could only create half of the value of their global competitors.4) No longer the ―young bucks or retirement-posing types‖as they used to be,nowadays the expatriate managers appointed by multinationals to work in emerging markets are generally of a much higher quality.5) Compared with those old multinationals, the firms in emerging markets are typically lacking the depth of management talent, though the founders are often impressive.IV.Translation1.Sentence Translation1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。
商务英语综合教程第一学期习题答案
Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporation Chief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本,股金总额以人为本的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年,是世界上最大的日用消费品公司之一。
2007财政年度,公司全年销售额达682亿美元。
在《财富》杂志评选出的全球500家最大企业中,排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司,所经营的300多个品牌的产品畅销160多个国家和地区,其中包括美容护理、居家护理、吉列产品等。
每天,在世界各地,宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。
一九八八年,宝洁公司在广州成立了在中国的第一家合资企业-广州宝洁有限公司,从此开始了其中国业务发展的历程。
宝洁总部位于广州,目前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂,并在北京设立技术中心。
二十年来,宝洁取得了飞速的发展,主要表现在:建立了领先的大品牌宝洁公司是中国最大的日用消费品公司,年销售额超过二十亿美元。
我们在参与竞争的领域内占据了最大的市场份额。
飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。
高级商务英语听说1Unit1答案(完整资料).doc
【最新整理,下载后即可编辑】Unit1:a four-year public college for in-state students 2.18000 dollars a year:a four-year public college for students from other states or international students3.10000-12000 dollars a year:food, housing, books and supplies4. 26000 dollars a year:average tuition at a private college5. 2500 dollars a year:average tuition at a community college6. 9000 dollars a year:in-state graduate programto pay for their kid’s college education.What are the factors leading to this problem?High tuition fees and in some cases more than one kid.2. What is parents’ hard choice and what are the possible consequences of each option?The choice is between funding their retirement or sending their kid to college. And both can have enormous implications on their futures. If parents aren't funding their retirement they have problems down the road. If the kids have to take out loans for their college education, then they're left with a huge debt at the end.3.What do schools imply when they call themselves “need-blind”? They will take any applicant regardless of his or her ability to pay.4. What do the packages offered by schools consist of? What are the differences between categories of money awarded?Package usually consists of grants and funds, work-study, a mosaic of different moneys.Grant: In a grant a student is not paying it back; it's basically like a scholarship. Work-study program: It is essentially where the student will have to work while he's studying and some of that money that he earns helps pay for his books or other living expenses that he'll have.Loans: Students borrow that money and then at the end of school they pay that money back.5. What is wrong with the myth about federal loans among students and their parents? What are the loans that the students and parents can apply for?There’s a myth that if you don't apply for those loans at the start of the year the supply runs out. But the federal government is always there to offer loans to families that need them.Students can borrow what are called Stafford loans and parents can borrow what is called a Plus loan to cover the rest of that expense for them.6. Why is college education regarded as a good investment?Studies show that over a lifetime, a college graduate earns one million dollars more than just a high school graduate.Internet accessInformation on aid, scholarships, and loansHealthy debt-management habitsThe steps are:Step 1: Apply for federal aidStep 2: Search for scholarshipsStep 3: Apply for a federal loanStep 4: Seek private lendingStep 5: Understand the debt you're taking onStep 6: Pay it off early1)A student loan should be the first option when a student thinks about getting money for his/her college education. F2)How much financial assistance a student can get is determined by his/her Estimated Family Contribution. T3)If a student is athletically competitive,he/she is likely to succeed in getting a scholarship. T4)If a student wants to save money by fixed interest rates,a need-based loan is an ideal choice. T5)Responsible repayments habits can help a student to apply for a private loan and reduce interest rates. T6)A student borrower can lower interest rates through better debt management habits. T1)get into an Ivy League college2)major in business when you get there3)facts4)Ivys5)lifetime earnings6)have a lock on7)earning power8)chemical engineering9)measured1) Why do many people say no when asked whether the large amount of money put in college education can pay off in higher lifetime earnings?They cite a famous study which looked at students who had been accepted to colleges with high SAT scores but ended up going to schools with lower scores. It found that 20 years later those students were making just as much money as peers who did go to the more selective colleges.2)Why is the result of the 1998 study so unconvincing in breaking the myth that selective colleges are worth the cost?Because if you define selective by something other than SAT scores thegraduates of the more selective schools did seem to have an advantage in lifetime earnings.3)What does the speaker imply at the end by saying that it is not crazy to pay for the elite colleges?Elite colleges are worth the cost.。
《高级综合商务英语1》参考答案
《高级综合商务英语1》参考答案参考答案-高级综合商务英语1IntroductionIn this article, we will provide a comprehensive overview of the answers for the course "Advanced Integrated Business English 1". This course focuses on various aspects of business language and communication skills, covering topics such as effective presentations, negotiation tactics, and intercultural business communication. By understanding the correct answers to these questions, students will have a solid foundation in advanced business English.Section 1: Effective Presentations1. What are the key elements of a successful business presentation?- Clear and concise introduction- Well-structured content- Engaging visuals- Effective use of language- Confident body language- Convincing conclusion2. How can you grab the audience's attention at the beginning of a presentation?- Start with a captivating story or anecdote related to the topic- Pose a thought-provoking question- Use shocking statistics or facts- Begin with a relevant quote or proverb3. What strategies can be utilized to maintain audience engagement during a presentation?- Incorporate interactive elements, such as mini quizzes or group discussions- Use visuals and multimedia to illustrate key points- Include personal anecdotes or examples to make the content relatable- Ask rhetorical questions to stimulate audience thinkingSection 2: Negotiation Tactics1. What is the importance of preparation in negotiation?Preparation plays a crucial role in negotiation as it allows individuals to:- Identify their objectives and priorities- Understand the other party's interests and needs- Research and gather relevant information- Develop a strategy and anticipate potential counterarguments2. What are some effective negotiation tactics?- Active listening to understand the other party's perspective- Building rapport and maintaining a positive relationship- Clearly articulating one's interests and needs- Offering and negotiating concessions- Utilizing persuasive language and supporting arguments with evidence3. How can cultural differences impact negotiation strategies?Cultural differences can influence negotiation strategies in several ways:- Communication styles: Direct or indirect communication norms- Decision-making processes: Consensus-based or individual-based decision-making- Power dynamics: Hierarchical or egalitarian power structures- Time orientation: Short-term or long-term focusSection 3: Intercultural Business Communication1. What are the challenges of intercultural business communication?- Language barriers: Differences in vocabulary, pronunciation, and grammar- Nonverbal cues: Varied interpretations of body language and gestures- Cultural norms: Different expectations regarding greetings, formality, and directness- Contextual understanding: Potential misunderstandings due to diverse backgrounds and experiences2. How can intercultural communication be improved in a business setting?- Develop cultural sensitivity and awareness through training and research- Adapt communication styles based on the cultural context- Clarify and confirm understanding through active listening and paraphrasing- Seek feedback and ask questions to bridge potential gaps in understanding3. What role does technology play in intercultural business communication?Technology enables:- Instantaneous communication across different time zones- Remote collaboration through video conferences and virtual meetings- Language translation tools for written and spoken communication- Access to global markets through e-commerce platformsConclusionThis article provided a comprehensive overview of the answers for the course "Advanced Integrated Business English 1". By understanding the key elements of effective presentations, negotiation tactics, and intercultural business communication, students will be equipped with the necessary skills to excel in the dynamic world of business. Mastering these concepts andstrategies will lead to improved professional communication and increased success in international business endeavors.。
商务英语阅读第一单元
Chapter 1 General View of InternationalBusinessWTOPara 1engaged ininternational transactionsbe involved inoriginate引起, 发明, 发起, 创办vi. 起源, 发生restrictions n.限制, 约束virtually: in facttariffs: 关税quotas:配额embargo:禁运boycotts:联合抵制barrier:贸易壁垒The World Trade Organization (WTO)inter-governmental organization:政府间的组织flow:流畅(be) based on:以……为基础services:服务settle:解决;平息trade dispute:贸易争端negotiation:谈判promote cooperation:促进合作joint decision-making:共同决策consensus:一致同意;一致意见body:机构;团体council:决策班子;委员会committee:委员会consist of:由…组成entire membership:全体成员administrative support:行政支撑secretariat:秘书处Geneva, Switzerland:瑞士的日内瓦Para. 2trading system:贸易系统date back:追溯到…Bretton Woods: 布雷顿森林conference:会议delegate:代表conceive:构思create:创立;创建the World Bank:世界银行the International Monetary Fund:国际货币基金组织1International trade organization (ITO):国际贸易组织a specialized agency:个别机构charter:宪章ambitious:有抱负的;有雄心壮志的extend beyond:扩充;延伸world trade disciplines:世界贸易原则commodity agreement:国际商品协定restrictive business practices:限制性经营办法international investment:国际投资Havana:哈瓦拉(古巴首都)Cuba:古巴ratification:批准legislation:立法opposition:反对the U.S. Senate:美国上议院driving forces:动力announce:宣布seek:寻求congressional ratification:国会的批准effectively:有效地eventual result:最后的结果subsequent:随后的;后来的creation:创建;创立the General Agreement on Tariffs and Trade (GATT):关贸总协定be concerned with:关注…primarily:主要的(mainly)reduce barriers to the international trade of goods:减少国际商品贸易壁垒result from:由…所产生provisional: 临时的prosperous:兴旺发达的multilateral:多边的;多国的international commerce:国际贸易overhaul:彻底改革due:应得的;预期的massive modification:巨大的改革Uruguay Round:乌拉圭回合(在乌拉圭的多次国际贸易谈判) Para 3regulate:控制;调节;规范regulating world trade of goods:规范国际商品贸易tariff barriers:关税壁垒non-tariff barriers:非关税壁垒not long after:soongive birth to: 产生(result in…)de facto: 实际上;实事上informally:非正式的over the years:during the following years evolve: 发展;进化set out:订立conduct international trade:进行国际贸易institution:机构temporary:暂时的;临时的recognize:认可replace:代替amend:修改incorporate:合并live on:继续存在updated:最新的text:版本(version)key principles: 主要原则adopt:采用General Agreement on Trade in Services (GATS):服务贸易总协定intellectual property: 知识产权Trade-Related Aspects of International Property Rights (TRIPS):与贸易有关的知识产权协定Para 4signatory (signatories):签署各国intend:打算set up a worldwide trading organization:建立世界贸易组织in the event:最后(eventually)reach an understanding: 达成一致意见(not) increase tariffs beyond their existing level:增加的关税不超过现在的水平Abolition:废除most favored nation:最惠国trading privileges:贸易特权extend:扩展;延伸systems of preferences:优惠系统;特惠系统Commonwealth Preference:英联邦关税特惠制trading blocs:贸易集团establishment:建立common-market type agreements:共同市场协定EC:abbr. 欧共体(European Community)Outward -looking:外向型的Insular:adj.内向型的;海岛的, 孤立的, 超然物外的abolish quotas:废除配额Kennedy Round:肯尼迪回合account for about 80% of international trade:占….. Para. 5emphasis: 重点;强调shift:转换;转移the north-south dialogue:南北对话conduct:进行;实行the United Nations Conference on Trade and Development (UNCTAD):联合国贸易与发展会议primary commodities:初级商品discriminate (against):歧视protectionist policy:贸易保护主义政策freer access to markets:更自由进入市场的机会WTO Agreements:世贸协定Part 1expansion:扩充governing:控制;调节cover:包括global exchange of goods:全球商品交易capital:资本multi-national organization:多国贸易(be) capable of:能….resolve: 解决trade conflicts:贸易冲突;贸易争端play a key role:发挥关键性的作用settle trade disputes:解决贸易争端at its heart:起核心作用legal:法定的ground-rules:章程essentially:本质上bind governments to keep their trade policies:约束各国政府保持贸易政策不变within agreed limits:已经过协议的范围内as negotiated and signed governments:作为经过谈判和签署协议的各国政府objective:目标;目的achieve:实现tolerance:宽容generosity:大度impartial means of settling trade disputes:公正解决贸易争端的办法overriding purpose:最重要的目的undesirable side effects:不希望发生的副作用obstacles:障碍ensure:确保;保证individuals:个体transparent:透明的readily:容易地ascertainable:确定的predictable:可预见的protectionism:贸易保护主义bloated:膨胀的inefficient:低效率的closure:关闭draft:草拟drafted and signed by community of trading nations: 由各贸易国共同草拟和签署的considerable debate:充分的辩论controversy:争论function:作用forum:论坛Part 2dispute settlement:解决争端conflicting interest:利益冲突bring actions on its own initiative:独自采取行动initiate actions:采取行动dispute settlement process:解决争端程序spell out:讲清除;详细说明Understanding on Rules and Procedures Governing the Settlement of Disputes:解决争端规则和程序的谅解govern:管理;统治;控制dispute settlement body:解决争端机构a special assembly:立法机构consultation:磋商interested third-parties:有利益关系的第三当事人the establishment of a panel:建立专家组investigate:调查alleged violations:对违反…的指控appellate review:上诉审查Appellate Body:上诉机构adoption of the panel: 采纳专家意见appellate decision by the Dispute Settlement Body:解决争端机构的上诉裁决implementation of the decision adopted:执行所采纳的裁决escalating:逐步上升的;循序渐进的three-step process:三个步骤voluntary conformity:自愿一致the violating member: 侵害方compensation:赔偿the injured member:被侵害方trade concessions:贸易让步;妥协accomplish:实现retaliation:报复arbitration:仲裁Agreement Establishing the World Trade Organization:建立世界贸易组织协定Part 3antidumping: 反倾销imposition:强加impositionof antidumping:强加反倾销(报复) countervailing measures:抵销措施;补偿措施fair value:公平价值dumping: 倾销recognize:公认prohibit:禁止an established industry:已有的工业materially:从物质上inhibit:抑制;约束domestic industry:国内工业provide: 规定impose:强行征税antidumping duty:反倾销税in appropriate circumstances:在适当的情况下outline:概述subsidy:津贴;补助金bounty:津贴bestow:给予artificially cheaper:人为造成的便宜emerging industries: 新兴工业a member nation: 成员国a countervailing duty:反倾销税;反补贴税offset:抵销Part 4lengthy and complex:漫长而复杂的legal texts:法律文本cover a wide range of activities:涉及范围广government purchases: 政府采购food sanitation regulations:食品卫生规则intellectual property:知识产权fundamental principles:基本原则run throughout all of these documents:应用与所有文件worldwide, multilateral trading system:全世界多边贸易系统states v. :规定discrimination:歧视discriminate:歧视grante:准予;承认most-favoured-nation (MFN) status:最惠国地位national treatment (国民待遇)freer:更自由的prediatable:可以预见的arbitrarily:任意地;随意地more competitive:更据竞争性的discouraging: 打击market share:市场份额beneficial:受益的flexibility:灵活性special privileges:特权Part 6cost-free: 免费的;不付出代价的attain:获得applicant:申请者go through:经过existing members:现有成员国prospective members:申请加入的国家engage in some painful reforms:进行一些难度很大的改革curb export subsidies(subsidy):控制;抑制enforcement of laws:强制执行法律intellectual property piracy:侵犯知识产权的行为1.2 Globalization1.2.1.globalization:全球化globe: 地球;世界integrated:综合的a more integrated and interdependent world economy:更加综合和相互依赖的世界经济components:成分;因素the globalization of markets:全球化市场the globalization of production:全球化生产1.2.1.1the merging of historically distinct and separate national markets into one huge global marketplace:从过去的明显的单一国内市场融汇为一个巨大的全球市场the taste and preference:品味和偏好converge on a global norm:汇聚为一个全球标准Citicorp credit cards:花旗银行信用卡Levi’s jeans:Levi’s 牛仔服Sony Walkmans and Discmans:Nintendo game players:任天堂游戏机hold up:认为prototypical:典型的trend:趋势Levi Strauss:一公司名(Levi’s strauss 牛仔裤) benefactor: 贡献者;恩人;捐助者facilitator:推动者standardized product:标准化产品the size of these multinational giants:跨国公司规模facilitate: 推动;促进triple:增至三倍account for:占target emerging markets:瞄准新兴市场close to: nearlyPart 2prevalence:流行Sony PlayStations:索尼游戏站push too far: (将某事)过分扩大give way to:让位于….significant:重要的relevant dimensions:相关方面distribution channels:销售渠道culturally embedded value systems:根深帝固的文化价值观念marketing strategy:营销策略and the like: and so onoperating practice: 操作习惯customize:为用户定制best match conditions in a country:最好地与当地国家的情况相适应promote: 开发varying car models:不同的汽车类型a range of factors:一系列的因素traffic congestion:交通拥堵Part 3currently:目前;现在universal need the world over: 全球性的需要the world over:all over the worldcommodity: 商品aluminum:铝microprocessor:微型处理器DRAMs: computer memory chips:电脑存储芯片commercial jet aircraft:商用喷气式飞机financial assets:金融资产US Treasury bills:美国短期债券,偿还期一般为三到六个月futures on the Nikkei Index:日经期货指数the Nikkei Index 东京证券交易所Eurobonds: 欧洲债券Mexican peso:墨西哥比索Part 4an important feature:特点;特征confront:面对;对抗competitor:竞争对手in nation after nation:一个又一个国家rivalry:竞争rival: 对手Pepsi:百事可乐Ford:美国福特汽车公司Toyota:丰田汽车Boeing:波音公司Air-bus:空中客车Caterpillar:公司名Komatsu:公司名Nintendo:任天堂Sony:索尼gain an advantage:取得优势homogeneity:同质:同种multinational enterprise:跨国企业emerge:出现convergence:集中homogeneous:相似的;同类的1.2.1.2 The Globalization of Production tendency: 趋向source:寻找(search for)take advantage of national differences:利用国家之间的不同in the cost and quality:在成本与质量方面factors of production:生产要素overall cost structure:全部成本结构functionality:功能major component parts:主要零件supplier:供应商fuselage, doors and wings:机身,机门和机翼the nose landing gear:飞机起落架wing flaps: 副翼;阻力板rationale:基本原理outsource: 外购;外包perform:从事;做enhance: 提高;增强Part 2dispersal:分散get into the act:参加;插手Swan Optical: 公司名(a company)manufacturer:制造商distributor:销售商eyewear:眼镜revenue:收入jointly: 共同的minority stake:少数股份locations:地方(places)designer eyewear:设计师的眼镜charge a premium price: 获取保险费溢价disperse:分散competitive advantage:竞争优势exemplify:例证;作为…例子irrelevant:不恰当的;不相关的the outsourcing of productive activities:外购(外包)的生产活动substantial:很大的;重要的impediment:障碍optimal dispersion:理想的分散(生产活动)Part 3travel down the road toward…:go toward…characterized by…以…为特点important actors in this drama:这个舞台上的重要演员foster:促进merely:onlyrespond: 相应;回应1.2.2. Implications for the Globalization of Production decline: 下降Implications for International Business:国际贸易的含义due to:由于containerization:集装箱化transportation cost:运输成本associated with…:与…有关technological innovation:技术革新information processing:数据处理;信息处理fall dramatically:很大的下降in the past two decades:在过去的二十年里essential:重要的Texas Instrument (TI): a firm in the US approximately:大约coordinate:管理;协调on a global scale:在全球的范围内remote entry terminals:远程终端inquiry terminals: 查询终端mainframe computers:大型计算机vast:大量的instantaneously:瞬间的;立刻的implement:实现Part 2electronic:电子的Hewlett-Packard: a US firm(be) composed of:由…组成videoconferencing technology:视频会议技术on a weekly basis:每周一次的via: 通过by way ofintegration:综合管理1.22.2Implications for the Globalization of Markets facilitate:推动economical:节约的;经济的mass movement of people:(人们)大量移动cultural distance:文化差距bring about:使…产生convergence:集中consumer tastes and preferences:消费品味和偏好CNN: 美国有限新闻网络primary conveyor:主要载体evolution:发展;演变akin:类似的emergence:出现Rio (巴西)里约热内卢Berlin:柏林Gap jeans:一种牛仔服品牌San Francisco:旧金山Part 4 overemphasize:过分强调usher in:引领conduct:做;操作ignore:忽视peril:危险。
商务职场英语-Unit-1-上海外语教育出版社-含课后答案
Unit 1 Making your way
Additional Resources
Additional Activities
Reading Resources
Writing Resources
Unit Test
Grammar Resources
EXIT
Lesson 1
Time to make a decision
____ go to an employment agency ____ look at some ads and see what is available ____ think about your specific interest in business ____ get in touch with any business contacts
b Listen to two friends talking about job hunting. Check √ the
points that are mentioned in their conversation. Script Key
____ consult with different businesses and find out what is required in each department
d Look at the following ads and underline the skills and
qualifications needed for each job. Skills Qualifications
1
3
2
_________ ______________ ____ ______________ ______________
高级商务英语文本UNIT1
⾼级商务英语⽂本UNIT1Unit 1Managing in the PresentPresent TensesFocus: time management and current problems facing a service company1. Management themesRead the following text and then discuss the questions below.Time management has become one of the key issues of the second half of the twentieth century. Managers, grappling with work pressures and deadlines, have come to recognise that time is a precious commodity to be ‘saved’, ‘gained’, and not‘wasted’ or ‘lost’. But if time is a commodity, how then can we best describe, measure and manage it?To describe and manage it, imagine a line that goes back to the beginnings of creation and continues into the mists of the future. And on that line are a number of significant marks-these separate the past from the present from the future. And within each time zone-past, present and future-we can differentiate periods of time from points of time. For example, the 1980s gave us a period of rapid economic growth; black Monday was a point of sudden financial catastrophe.How can this brief analysis help the international manager? Firstly, there is the link between past, present and future. In other words, historical performance should be a guide to the future, and the present ought to represent last year’s forecast. So change-that which normally differentiates any two periods on our continuum-can be seen as a gradual evolution rather than a dramatic revolution.Secondly, the use of a time-planning system, on which key points and periods are plotted, enables managers to organise their activities so that bottlenecks can be avoided and deadlines can be met. So stress, where the jobs to be done exceed the available time, can be reduced to an acceptable and productive level.1.1 DiscussionDoes your organisation live in the present? Does it change with the times?Do you work in a stressful environment? Do you think that time management can reduce stress?2. ListeningYou are going to hear an extract from a meeting between Anna. Brian and Pete, the three partners of Softsys, a small company supplying business software. The company was established two years ago and after a period of rapid growth is trying to consolidate its market position.As you listen, make notes of the tasks that are agreed and note the partner who is going to do the task.请见附图1-1Listening task(A=Anna; P=Pete; B=Brian)P: I think we all feel that things are getting a little out of control. We’re pushing ourselves almost to breaking point and I’m worried that something’s going to snap unless we take control of the situation.B: Exactly. We have to start managing the business-rather than letting it manage us. So what can we do about it?A: Well, the first thing we can do is to start planning. I mean up to now we have done everything by intuition, but I’d like to know where we plan to be five years from now.B: That’s good-a long-term plan. OK, Pete, are you prepared to start working on it?P: I can make some notes and circulate them. Then we can discuss them.P: Fine.A: Now what about roles? I mean I know that we each have got our own specialist functions within the organisation and that we also function pretty well as a team, but perhaps we need a leader.P: Y ou mean like a managing director?B: Y es, but I thought our philosophy was to keep a flat management structure.A: Yes, I accept that we don’t want to create a hierarchy, but I still think that it can help us if we choose a managing partner who has overall control.P: Yes, I really don’t think that will harm the relationship between us and I agree that it can help us to run the company more efficiently.B: Well, I am not totally convinced, but I’m willing to be persuaded. As you two are keen on the idea, why don’t you prepare a paper about what the management structure would be and the functions of the managing partner?A: Well, I’d like to have a go at that. I’ll prepare some notes and circulate them. Then we can discuss them at our next meeting. If that’s OK with you, Brian?P: Yeah, fine by me.B: Well, we’ve talked about planning and managing. Now, what about improving the organisation? I think we need to look at how we can organise ourselves better.A: Well, having a managing partner should help.B: Of course, but we need to look at our own roles, too.P: To identify areas of responsibility?B: Y es, first the areas where each of us has the main responsibility and then the areas where we are involved, but not primarily responsible. Take purchasing, for example. We need to buy in goods-everything from machines down to plugs. We buy in machines when a customer has placed an order and then we check cashflow and consult the others. But we buy the smaller items without any consultation.A: Oh, come on, we always discuss major purchases and the minor ones are made when we need to. We can’t consult with each other for every bit of cable we buy.B: I know we can’t. But that’s exactly why we need one person with responsibility for authorising purchases. Then we can consistently check where we can get the best value for money by putting one person in charge. And that person can reconcile the purchases made against the invoices that come in. It’s simply a matter of streamlining the system-which must be in everyone’s interest.A: So, what do you suggest?B: Well, I think we should each make a list of the major functions within the organisation. We’ve talked about purchasing. Then there’s sales and after-sales service...P: ... and finance.B: Yes, and installation. Well, I’d like to see one person with primary responsibility for each area, just as we said for purchasing. And the others may have secondary responsibility for that area. So, I propose that I draw up a list of the primary areas or activities that we need to carry out, and then at the next meeting we decide who will have the primary responsibility for each. I’m sure it’ll streamline our business.A: So, where does that leave us?P: With some homework to do and some key issues to discuss at our next meeting. By the way, when are we meeting?A: Well, let’s say that...1.本课主题阅读下⾯这篇由⼀位“商业医⽣”撰写的⽂章并就列出的问题进⾏讨论。
商务英语-Unit-1-参考答案
Unit 1 GlobalizationPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 There are too many examples in aviation and other _____ B _____ of what has happened to companies that have tried to do that.A sectionsB sectorsC segmentsD components2 It would not _______ A ________ earlier mistakes such as attempting to enter the train or boat-building business.A repeatB makeC recognizeD produce3 He is impressed, he says, by the way in which oil companies have ____ D _____ from losing national images.A obtainedB gotC reachedD benefited4 Royal Dutch/Shell is another group which manages to ______D_________ itselfas a local company in which it operates.A displayB exhibitC showD present5 When the Japanese tyre group Bridgestone entered the US market, it made an _________ C _______, buying the local production base of Firestone.A saleB purchaseC acquisitionD overpayment6 If a company wishes to enter the Chinese market, it usually looks for a local ________ D ________ who will cooperate in setting up a joint venture.A manB talentC managerD partner7 If you’re ______ C ______ don’t go to Oslo – it’s Europe’s most expensive city.A hardB hardyC hard upD hard down8 A survey has _______A_________ with some interesting information about the cost of living in our major cities.A come upB show upC put upD live up9 Meals at restaurants cost a _________ C ________ and drinks are very pricey.A expenseB priceC fortuneD fate10 Being kept waiting, being connected to voice mail or being passed on to someone else are all common ________ D _______.A flashesB firesC firecrackersD flashpoints11 Reasons for this are ________ B _________, according to Reed.A three piecesB threefoldC threeD triple12 Increasing numbers of transactions take place entirely by phone, from ___ D ____ insurance to paying bills.A doingB sellingC buyingD arranging13 As companies move towards ‘remote working’, the need for the right tone of voice _______ A _______ to every level of the organization.A extendsB stretchesC expandsD attaches14 However, globalization has brought problems in the compan y’s overseas plants, and this is having a bad ________ A _______ on its share prices.A effectB influenceC affectD consequence15 A journalist from the Eastern Economist Review suggested recently that the company could become the _______ B _______ of a takeover if it didn’t sort out its problems soon.A aimB targetC objectiveD purpose16 Although this helps to lower costs, the materials are often of poor quality. This has resulted in _______ C _______ orders.A placedB placingC cancelledD canceling17 Recently, a German distributor refused a D of 50,000 blouses.A dealB transactionC cargoD consignment18 When customers want last-minute changes to clothing, the plants cannot meet customers’ tight _______ D ______.A timesB periodsC datesD deadlines19 Its latest _______ B ______ were described by a famous fashion expert as ‘boring, behind the times and with no appeal to a fashion-conscious buyer’.A seriesB collectionsC sequencesD present20 Factory workers complain about their wages. They are often expected to work _______ C ________ without extra pay.A overB timeC overtimeD timelyPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 资本外逃fight of capital2 福利welfare benefits3 相互让步give-and-take4 国家形象national image5 航空航天公司aerospace company6 全球化公司global company7 就业问题employment problems8 生活水准living standard9 跨文化问题cross-cultural problems10 合资企业joint venture11 本地合伙人local partner12 许可协议licensing agreement13 通货膨胀率inflation rate14 市场调研market research15 远程办公remote working16 全球会议global conference17 股票价格share price18 顾客需求customers’ needs19 低价战略low-pricing strategy20 员工流动率staff turnoverPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.There are too many examples in aviation and other sectors of what has happened to companies that have tried to do that.在航空业和其他行业中想要原地踏步而以失败告终的例子比比皆是2.People are much more likely to express anger over the phone, rather than in writing or face to face.和书信及面对面交流比起来,人们更容易在电话上发火。
高级商务英语真题和答案
高级商务英语真题和答案TheNegotiatingTableThetartingpointforanydeal,hebelieve,itoidentifye某actlywhatyouwantfromeachother.Moreoftenthannot,onepartywillbetry ingtoperuadetheotherroundtotheirpointofview.Negotiationrequiretw opeopleattheendayingye.Thicanbeaproblembecaueoneofthemuuallybegi nbyayingno.However,althoughthicanmaketalkmoredifficult,thiioften jutatartingpointinthenegotiationgame.Topmanagementmaywellrejectt heideainitiallybecaueititheaferoptionbuttheywouldnotbethereifthe ywerenotintereted.DeCohenthinkthatchildrenarethematerofnegotiation.Theirgoalar etotallyelfih.Theyundertandthedeciion-makingprocewithinfamilieperfectly.IfMumrefuetheirrequet,theywill troopalongtoDadandpreurehim.Ifalelefail,theywilltrythegrandparen t,uingomeemotionalblackmail.Theycanalobeveryingle-mindedandhaveanine某hautibleupplyofenergyforthecauetheyarepuruing.Sothereareleontobe learnedfromwatchingandliteningtochildren.15DrCohentreatnegotiationaagameinordertoAputpeopleateaeBremaindetachedDimprerival16ManypeopleaynotoauggetioninthebeginningtoAconvincetheotherpartyoftheirpointofviewBhowtheyarenotreallyinteretedCindicatetheywihtotaketheeayoption17DrCohenaythatwhenyouaretryingtonegotiateyouhouldAadaptyourtyletothepeopleyouaretalkingtoBmaketheotheridefeeluperiortoyouDtrytomaketheotheridelikeyou18AccordingtoDrCohen,undertandingtheotherperonwillhelpyouto AgaintheirfriendhipBpeedupthenegotiationCplanyourne某tmove.DconvincethemofyourpointofviewAnegotiationhavegoneontoolongConepartyrikmorethantheother.Dthelawyerworktoolowly20DrCohenmentionchildrennegotiationtechniquetohowthatyouhoul dAbepreparedtotryeveryrouteBtrynottomakepeoplefeelguiltyCbecarefulnottoe某hautyourelfDcontrolthedeciion-makingproce.关于negotiatingtechnique的文章。
高级商务英语(一)
高级商务英语(一)Unit 1:The Empire Strikes back1.“When you want to create a climate and culture of hyper-growth, you really need to live and breathe emerging markets.”When you want to create a climate or culture of a super fast growing organization, you really need to come to emerging markets and feel in person what it is like living and working there.2.which brings together all of Big Blue's operations outside North America and western Europe.which brings all of IBM's operations (units) outside North America and western Europe under its leadership./doc/ed13637500.html,tin America now reports to Shanghai.now under the leadership of Shanghai.4.based on the right cost, the right skills and the right business environmentif the cost is relatively low, the skills are up to standard, and the business environment is favorable5.horizontally and globallyIt can pool all human resources of IBM and allocate them in an optimal way among business units across the world.6.Why IBM relatively painless sell PC department?When Lenovo, a Chinese PC company, acquired the business division of IBM, a global giant of the USA, there was no loss of face or national disgrace involved in this because it was considered nothing but an exchange of commodities.7.hot labour markets in emerging markets are causing extremely high turnover rates.the booming labour markets in emerging markets arecausing fast flow of talents from one firm to another.8.IBM reckons that its global reach gives it an edge in recruitment and retention over local rivals.its global expansion helps it maintain a competitive advantage over local competitors in terms of the talents it hires and the longer time it keeps the talents9.thanks to an infrastructure boom that promises to span everything due to fast growth in the infrastructure construction business, which is estimated to cover every possible project from...10.There is still a striking lack of executives from emerging markets at the top of developed-country multinationals There are still very few local executives who can climb to the top management of developed-country multinationals.11.the breadth and depth of management talentbreath=varied and diversified management talentsdepth=experienced and seasoned management talentsHead of strategy:策略发展总监hyper-growth:super fast growth Emerging market:新兴市场growth markets:成长型市场;增长型市Big blue:nickname for IBM国际商业机器公Perennial:long-lasting; recurring; enduringline business:An LOB (line-of-business) is a general term that describes the products or servicesoffered by a business or manufacturer. In some large enterprise cultures, the term line-of-business (LOB) is used as a synonym for corporate division.cutting-edge:leading-edge; sophisticated; hi-tech Commoditised:converted into a commodityOutsourcing:外包The contracting or subcontracting of noncore activities to free up cash, personnel, time, and facilitiesfor activities in which a company holds competitive advantage. Companies having strengths inother areas may contract out data processing, legal, manufacturing, marketing, payroll accounting, or other aspects of their businesses to concentrate on what they do best and thus reduce average unit cost. Outsourcing is often an integral part of downsizing or reengineering. Also called contracting out.承包Upstarts:firms that have risen suddenly to a position of power or wealth 新贵Pools:group of people available for work when required 可招之即来的一些人:a pool of doctors available for emergency work 为应付紧急情况而待命的一些医生Turnover rate:A human resources metric which expresses the number of employees lost through firing, attrition and other means compared to the total number of employees in the company.人员流动率chief procurement officer:A chief procurement officer (CPO) is an executive role focused on sourcing, procurement, and supply management for an enterprise.首席采购官sales pitch:推销游说Pitching:trying directly to persuade governments to buy this business or to make a deal with governments for this businessBlueprint:a set of proposals/plansexpatriate managers;expat managers:海外派遣经理at short notice:with notification only a little in advancebottom-of-the-pyramid:An economic term referring to the largest but the poorest socio-economic group constituting more than 2.5 billion people that live on less than $2.50 a day.金字塔底层executive suites:The term "executive suites" referred to the suite of offices on or near the top floor of a skyscraper where the top executives of a company work, usually including at least the president or chief executive officer, various vice presidents and their staff.行政套房Poach:legally catch猎取Unit 2:The Harry Potter Economy1.“the tip of a publishing iceberg”constituting the smallest proportion of total sales generated by the publishing house2.there was no point bidding against the firm for a children's titleIt was impossible to beat the firm in the competition for the market ofchildren's books.3.an article in the New York Times asked “Harry who?Two new adventure stories are now in the swim: the Greek myths, and the Arthurian legends. The Harry Potter model is out of fashion.4.The project appeared “too British for the studios but too big to bea British productionThe movies appeared "too British for the American studios to manage well, but they are also too expensive to be produced solely in UK."5.her “worst nightmare”was that her hero would end up on the side of fast-food containersthe image of her hero (Harry Potter) would be printed on the side of fast-food containers, which Rowling thought would impact negatively the image of her hero.6.Given the rise of digital media and piracy, Harry Potter may be seen as a high-water mark in the industry.no film other than Harry Potter can make such remarkable achievements in the film industry, especially in box office performance.Division:Alternative term for business unit. 部门market-testing:市场测试;销售实验;市场定位技术snowball effect:滚雪球效应;滚雪球似地迅速增大的效应;雪球效果Turnover:营业额, 成交量Revenues:money that a business or organization receives over a period of time, especially from selling goods or services (income)Outfit:a business firm engaged in a particular form of commercial enterprisePundits:a person who knows a lot about a particular subject and who often talks about it in public; an expertrevenue streams:收益源;盈利源A company's revenue stream is the amount of money that it receives from selling a particular product or service. (BUSINESS)The events business, she said, was crucial to the group in that it provides a constant revenue streamBlitz:an advertising or publicity blitz is a major effort to make the public aware of something.On December 8 the media blitz began in earnest.master toy licence:原版使用许可;主许可执照Unit 4:Silicon Valley visionary who put Apple on top1.ground-breaking productIn the hi-tech industry, people had been guessing about for months what Apple's latest revolutionary product would be before it was debuted.2.there are no second acts in American lifeNo second act means you get one shot at the brass ring of success and even if you manage to grab it, life inevitably goes downhill to a tragic anti-climax.It seems 99% of persons get this wrong, considering that it's always quoted in the context of someone or another's re-emergence on the scene after going into an eclipse. Fitzgerald did NOT mean there are no second chances in American life-but that American lives tend not to have middle acts, when the fruits of our early labors can be appreciated, before going into the inevitable decline of old age.3.there are no second acts in American life does not come more decisively than this.There is nothing more definitely challenging F. Scott Fitzgerald's much-quoted witticism that there are no second acts in American life than the act of Steve Jobs whose successful comeback had proved Fitzgerald wrong.4.Of all the fingers that Apple has poked into Microsoft’s eyes over the years, none can have rankled as much as the early success of the iPad.Of all the blows that Apple has dealt to Microsoft over the years, the early success of the iPad has inflicted the most pain to Microsoft.5.it points to a future beyond the computer mouseit points to a trend where the computer mouse is no longer amust-have peripheral.6.and a world without Windows.and a computer world no longer dominated by Windows because Apple's Macintosh has come onto the stage. (IOS vs.Android)7.Sales of cheaper notebook computers are already suffering.The sales of cheaper notebook computers are already beginning to decline. The number of consumers buying Apple's iPad or upscale, higher-priced Mac computers is on the rise/increase.8.a company that has drawn on the openness of the web itself as the model for its own smartphone software.a company whose Android system for smartphones is based on the open Linux kernel and that advocates that the software for smartphonesshall not be restricted on the open platform.9.The sophistication of his touch-screen devices is a long way from Mr. Job’s rudimentary start in the garage of his adoptive parents in suburban northern California.It took Mr. Jobs a long long time to develop his highly sophisticated touch-screen devices, beginning with some simple devices in the garage of his adoptive parents in the suburban northern California.10.There was little in Mr. Jobs’ beginnings that gave a h int of what was to come.Nothing in Mr. Jobs' humble beginnings suggested that he would be so successful in the years to come.11.Mr. Jobs’spiritual aspirations left him with little use for either shoes or soap 6 for long periods。
《高级综合商务英语1》U1-U5选词填空
《高级综合商务英语1》U1-U5选词填空1. Founded in 1908, Hayes Lemmerz is an innovator of cutting-edge technology and products and is the world’s largest manufacturer of automobile.Hayes Lemmerz成立于1908年,是世界上最大的汽车制造商,是尖端技术和产品的创新者。
2. As the content delivered to clients weakens, banks will increasingly need to depend on the more commoditized services they provide, notably capital and trade execution.随着交付给客户的内容减弱,银行将越来越需要依赖他们提供的更为商品化的服务,尤其是资本和贸易执行。
3. This is part of a worldwide movement that France must follow to keep its energetic, aggressive and bright young people and to attract investors.这是法国必须遵循的全球运动的一部分,以保持其年轻人精力充沛,积极进取和聪明,并吸引投资者。
4. Many politicians and the green-energy lobbyists claim we should forge ahead green energy because it will create new employment.许多政客和绿色能源游说者声称,我们应该大力发展/继续推进绿色能源,因为它将创造新的就业机会。
5. Tests at the age of seven provide a benchmark again st which the child’s progress at school can be measured.七岁测试提供了一个基准,可以衡量孩子在学校的进步。
商务英语(1-10)
Unit 1Part 11. We'd like to express our desire to establish business relationship with you on the basis of quality ,mutually benefit and exchange of needed goods .2 .In order to extend our export business to your country we wish to enter direct business relations with you .3. Our hope is to establish mutually beneficial trading relations between us .4. We looking forward to further extensions of pleasant business relations.5. It‟s our hope to continue with considerable business dealing with you.6. We looking forward to receiving your quotation very soon .7.I hope you see from the reduction that we are really doing our utmost.8.We hope to discuss business with you at your earliest convenience.9.We wish to express our desire to trade with you in leather shoes.10.We look forward to your early reply and trust that through our mutually cooperation we shall be able to conclude this transaction with you in the near further.11 .I hoped we can do business together and looking forward to hearing from you soon.12 .I hoped we can cooperate happily.13. I hoped we can continue our cooperation.14 .We sincerely hope that this transaction will turn out to the satisfaction of both parties.15.We hoped that this market trend will continue.Part Two16 .It is hoped that you will seriously take this matter into consideration and let us have your reply soon.17 .We hoped that you will deal with our request honestly.18. We hope to receive your immediate answer.19. We are looking forward to having your early reply to this matter.20. We hoped that this dispute can be settled through friendly negotiation without be submit for arbitration21. We look forward to your settlement at early date .22. Your early settlement of this case will be appreciated.23. We hoped you can settle the claim as quickly as possible.24. We hoped that there will be no repetition of this kind of trouble in the future .25 .We expect that you will offer us a lower price as soon as possible.26. We hoped that the matter can be brought to a satisfactory conclusion.27. I do hope this undesirable incident will not stand in the way of our future business.28.We hope this matter will not effect our good relations and future dealings.29. I wished this business will bring benefit to both of us.30. We hoped this incident will not bring any harm to our pleasant relations.Unit 2Part One31. This model of typewriter is efficient and endurable , economical and practical for middle school students.32. The computer we produced is characterized by its high quality ,compact-sized, energy-savingand it‟ also easy-to-learn and easy-to-operate.33.They are not only as low-priced as other makers, but they are distinctly superior in the following respects .34. You will get a 30% increasing production upon using this machine and also it allows one people to perform the task of three people.35. This product will pay its own way in a year.36.This machine will pay back your investment in 6 month.37.The new type of suitcase card designed by our engineers is very ingenious and practical.38.This kind of bicycle can be folded in half and handy to carry around ,especially useful during traveling and traffic jams.39.The maximum speed of this kind of variable speed bicycle is 30 K/H .40.These machines have few breakdowns and easy to maintain because of their simple mechanical structure.41.Compared with other brands, this kind of tyre cost less per mile and wear much longer due to its topnotch rubber.42. This kind of tyre is characteristic of nonskid stop on wet road.43.This material has a durable and easy-to-clean surface.44.This kind of air-conditioning system is practical and economical for the needs of your company.45.Our products are as superb quality as well as the typical oriental make-up.Part two46.Our silk garments are made of super pure silk material and by traditional skills.47. The garments are magnificent and tasteful and have long enjoyed great fame both at home and aboard.48.As our typewriters are made of light and hard alloy they are both portable and endurable.49.The hand bags we quoted are all made of the best leather and various the kinds and the styles in order to meet the requirements of all walks of life in your country.50.As our products have all the feature you need and 20% cheaper compared with that Japanese made ,I strongly recommended to you.51.Vacuum cleaners of this brand are competitive in the international market and are the best- selling products of their kind.52. “Forever” multiple speed racing bicycles are sure to be sellable in your market.53. Owning to its superior quality and reasonable price our silk has met with warm reception and quick sale in most European countries.54.We feel that our product is the best kind in Asia and we can very well compete against Japan in price.55. Our goods are greatly appreciated in other markets similar to your own.56.By virtue of its super quality ,this product is often sold out in many areas.57.Our products are superior in quality and moderate in price and are sure to be sellable in your market.58.These items are most sellable in our market.59.There have been a steady demand in our market for this kind of toy.60.We have the pleasure in recommending you the goods similar to the sample you send.Part One61.We wish to introduce ourselves to you as a state-owned cooperation dealing exclusively in light industry goods.62.We are introducing ourselves as one of the leading exporter of the same line of business.63.We have to pleasure of introducing ourselves to you as a state cooperation specialized in export of can goods.64.We introduce ourselves as dealer and bicycle and spare parts ,we have been in this line for over two decades.65.Our cooperation is specialized in handling the export business of textiles.66.The main products our cooperation deals in are electrical appliances.67.Our company is mainly engaged in agriculture products.68. We specialized in the export of table cloth.69.Our company mainly deal with the export business of silk goods.70. Our specialization is the exportation of Chinese silk garments.71.We are engaged in the import and export of machinery.72.We are now doing a large import business in fruit from southeast asia.73.We specialized in handling clocks and watches of all sorts.74.We also take on a variety of silk piece goods.75.Our activity cover a wide range of commondities such as ties belts and shirts.Part Two.76.We are in a very good position to supply most grades of canned fish at competitive prices and for good delivery.77. We are in the position to accept orders against customer‟s samples specified deign ,speciation and packaging requirements.78.We are now exporting straw and willow products ,embroideries ,porcelain wares ,jade carvings, antiques , Chinese paintings , silk flowers and various kinds of toys and gift.79. Our cooperation is major producer of technical advance machinery and chemicals for industry and agriculture.80. Electronic products fall within the scoped of our business activity.81.We also do export business of hand-made woven articles.82. We have been engaged in the glass business with many Asian countries for many years.83.Our company is mainly in the land of exporting Chinese art abject to European market.84.We also do import and export business in chemicals and agriculture products.85.We have been importing and exporting all kinds of metals and minerals for thirty years and have many costumer and friends in over 80 countries and regions .86.Our cooperation is group enterprise intergrading scientific research business production and service.87. As a joint venture , our cooperation has won a prominent position in the field of home electronics computers and telecommunication in China.88.We are prepared to accept order for goods with customer‟s own trademarks or brand-names.89.We have been handling leather shoes and gloves for more than 20 years.90.We have been engaged for two decades in the manufacturing for such equipment.91.We assure you that such things will not happen again in our future deliveries.92.We‟d like to avail ourselves this opportunity to assure you of our brond attention in handling your future order.93.Our products are always good as the samples we send ,I can promise there will be not debasement of quality.94.I guarantee that there is not difference in quality between the products we send you next month and what‟s samples you saw just now.95.I can promise you that the product we send you will be of A-one quality.96.Our products are surely of standard quality.97.I give you my word that the payment will be made not later than the end of June.98.I promise I will check into these problems and find out if they were our fault.99.We can make sure that goods avoid been damaged during the transit.100.We will provide a fresh guarantee for the protection of the equipments repaired.Unite FivePart One.101.Please quote us for the goods listed I enclosed inquiry sheet giving your prices CIF Jakarta. 102.Please quote us your lowest price CIF Hamburg for ten MT of walnut meat.103.Please quote us FOB London for 100 reams of good quality white poster paper.104.Please quote us your most competitive prices in order to consummate business.105.Please quote us your lowest price for fertilizers .106.Please quote us your best price and let us know the minimum quantity for each order.107.Please make us a offer on CIF Hongkong bases for hand made leather gloves.108.Please make us a offer giving your price FOB New York.109.We have already made an enquire for your articles please make a offer before the end of this month.110.I would like to make a enquiry about this type of leather bag.111.We shall be pleased if you finished us with your quotation for this product.112.Many of customers are interested in your “Seagull” brand household scissors and we wish to have your CNF Shanghai quotations.113. We want to know the price CIF Tokyo for your printed shirting.114.We are anxious to get a offer for your products.115. We shall be very glad to receive a offer from you on this brand of radios.Part Two.116.We shall like to know the offer for the rice of this kind.117.We …d like to know the minimum order quality per color and per design.118.What price could you quote us on two dozens sets?119.Would you please quote us a price one your 71 * 81 reversible wool blankets 15% wool and 85% cotton, bound with rayon satin?120.How much you asking for this brand of ties?121.If we order 10,000 units what would be your offer?122.What‟s the price for 1000 Kg of white sugar.123. Can you supply this quality at approximately 50% cents per meter?124.If our order is a substantial one how much will you bring your price down?125.How much discount could you offer on a order of this size ?126.Please inform us what special offer you can make us ?127.Here is a list of my requirements I …ld to have your lowest quotations CIF New York.128.Please inform us of your lowest price CIF London.129.We‟d appreciate it very much if you let us know what discount you can grant us if we give you a large order of your products.130.Please let us have your best quotation by tomorrow together with the appropriate time of shipment.Unite SixPart one131.This offer is subject to your reply reaching here on or before 29,June.132.If we can receive your order within the next 10 days, we will make you a firm order at the prices quoted.133.This offer is firm for 5 days.134.The price we quoted is on FOB Shanghai bases instead of CIF Hongkong bases and our offer will be valid until August 31.135.We make you the offer subject to your apply reaching us not later than noon December 23. 136.We have the offer ready for you.137.I‟d to remind you that we have to withdraw our offer is we don‟t hear you by next Monday. 138.This offer will remain effective for another 10 days from June 1.139.The quality of our product is good and the prices is reasonable so we are confident that you will accept our offer dated 4th May.140.Sincerly the market is advancing rapidly the price we offered you is the best I belive.141.Here are our latest price sheet. You will see that our prices is most competitive.142.We believe that the price we offer you can compete well with those of other firms.143.We hope you will accept our offer and give us order soon.144.We feel better offer will give you full satisfaction .I hope to receive a favorable reply from you soon.145.If you think our proposal acceptable please let us have your order at early date.Part Two146.We have the pleasure in offering you our product.147.We are interested in making you a offer on our hand-make carpets which is well received in the overseas market.148.Our price for 200 dozens pairs of plastic shower curtains with matching drapes would be 45 USD shall we hold them for your order?149.We give you price of 1440$ FOB Chicago.150.We are pleased to quote you for 1500 dozen man shirts as for the sample you send before at price 5/piece CIF New York for promote shipment.151.In compliance with your request we are now offering you 2000 dozens magnifiers at 30$ per dozen CIF San Francisco September shipment.152.You will note that we are in the position to offer you 50 long tons of ten for sheet at the attractive price of£135 per long tons CNF Shanghai.153.We offer your 1500 tons of Canada oats at the price of 500 pounds /ton.154. We can quote you the price of 75$ / typewriter and 10% discount on shipping .155.Our average whole sell price is 180$ / unit.156.We offer you firm 2,000 tons of chemical fertilizer at £150 per long ton CIF Vietnam deliver in April.157. We can offer a quality discount of up to 15% but we are prepare to give 20% discount for a offer to buy the complete stuff.158.I have here our price sheet on a FAS vessel basis ,the price are given without engagement. 159.As prices is steady raising, we‟d advise you to place your order without delay.160.Our product is in great demand and supplies is limited so we would recommend that you accept this offer as soon as possible.Unite SevenPart one161. We hope you will consider our counter-offer most favorably and tell us your decision at your earliest convenience.162.We wish you will reconsider your price and give a new bid so that there could be a possibility for us to meet half way.163.To accept the price you quote would leave us only a small profit on our sales because the principle demand in our city is for articles in the medium price range.164.Your competitors are offering considering lower prices and unless you can reduce your quotations we have to buy else where.165.To accept your present quotation would mean a heave loss to us not to speak of profit.166.I wish to point out that your offer are higher than some of your competitors in other countries. 167.Your price really leaves not margin for reduction what so ever?168.We can obtain the same quality through another channel at much lower price than that you quoted us.169.There is big difference between your price and those of your competitors .170. We hoped you will quote your rock-bottom price, otherwise we have no alternative but to place our orders else where.171.If you insist on your original offer it will reduce our profit considerably.172.We didn‟t expect that the discount you offer would be so low.173.Your price should be base on the actual situation of our customers.174.In our market products of similar types are so many and with such a lower prices that many of our regular customers may switch other companies I am afraid.175.Your offer is not acceptable because we have another supplier offering similar quality products at 5% discount.176. Your quotation is by no means favorable with those of other origins.177.I am sorry to say that your prices are about 9% higher than those offered by other suppliers. pared with what is quoted by other supplier, your price is uncompetitive.179.Your price compares unfavorable with your competitors.180.Our counter offer is well in line with the international market, fair and reasonable.Part Two181.Your offer is wider than we can consider.182.We very much regret to state that our end user here find your price too high and out of linewith the prevailing market level.183.We appreciate the good quality of your goods but unfortunately we are not going to accept the offer on your terms.184.We find your prices are two high to be acceptable.185.We regret to say that your offer is not at least encouraging.186.The quotation submitted by you is too high.187.We regret that it is impossible for us to entertain the bid.188.You are making us to pay too high price that will put us in a tide corner.189.It would be impossible for me to push any sales at such high prices.190.Your price is beyond our expectation.191.You should know that the price of same product should be fixed differently in different market, but yours is definitely too high in our market.192.Your quotation of sewing machines is too high to be acceptable.193.We regret to say that your price is on the high side, we do not think there is any possibility of business unless you cut your price by 20%.194.Your price has gone up so rapidly that it would be impossible for us to push any sales at such a price.195.We regret to say there is no possibility of business because of your high price.196.The price you offer is entirely unworkable.197.If you hang on the original offer business is impossible.198.If you able to make the price easier , we might take a larger quality.199.There is a little likelihood of concluding business at your price.200.We think your offer is not favorable for us to increase the market share on our end.Unit EightPart one.201.Your counter offer is much too low ,especially considering the small amount of your order. 202.Our prices fixed on a reasonable level.203.Our products are modestly priced.204.This is the best price we can give you.205.The price has been reduced to the limit.206.Our price is already on its lowest level.207.There is little scope for further reducing the price.208.Considering quantities has been sold at this level any further reduction is out of the question. 209.We can not make any further discounts.210.This is our rock bottom price, we can‟t make any concessions .211.Sorry , we generally don‟t quote on a discount basis.212.We can‟t make any allowance for this lot.213.This is the very best offer we can make for you, we consider this a rock bottom price indeed. 214.I am afraid there is no room to negotiate the price.215.This is a special offer and it is not subject to our usual discount.216.The possibility of fallen price is rather remote I am afraid.217.The price we offer you is the lowest, we can‟t do better.218.We are very much regret to say that we can‟t cut the price to the extend you required.219.We are in a difficult position to satifacis your request for reducing the price.220.It is really difficult to comply with your request to shading the price.Part Two221.I dare say that the price we offer compare favorably with any quotation you can obtain elsewhere.222.I am afraid you won‟t find another company who will give you a cheaper price than ours. 223.What we give you is a good price. We don‟t think it could be put any better. Take it or leave it, it‟s up to you.224.If you compare the quality of our good with that of other country, you will see our price is very reasonable.225.The price we quote you for belts is much lower than that of last year‟s. You must found it very competitive.226.Our offer might be a bit high, but you will soon make bigger profits when market fluctuation stopped.227.The present market situation is on the upward our trend ,so you don‟t have to worry about the profit.228.Our product is very competitive so there is no question of profit.229.Your count-offer seams to be a little tide if so our profit margin will be too small.230.If you increase your initial order to 30,000 , I suppose we could consider reducing the price to 300,080$ per unit.231. If you double the order, we may consider giving you a 8% discount.232.The best we can do is to allow you 2% off our quotation.233.There is so many rich people in your area ,to them a high price means a good quality product. 234.If you stick to your count offer without any compromise we may not able to make a deal. 235.Your bid is obviously out of line with the price ruling and the present market.236.We regret we can not book your order according to your count-offer.237.Our table cloth is modestly priced and quite sellable in your market.238.We don‟t think that this price can be consider high in your market.239.We feel that your counter-offer is not proper because of the price for such a material is on the raise at present.240.We are not at in a position to entertain business at your price since it is far below our cost price.Unit NinePart One241.All your quotations are on FOB Vancouver basis may I ask if you allow any discount?242.Isn‟t it possible to give us a little more discount?243.If you are prepare to give me some allowance I will consider placing a order for 10,000 dozens.244.Should you be prepare to reduce your price we might come to terms.245.If I show you a offer lower then yours ,would you be able to conclude transaction at that price ?246.If the order is a substantial one how much would you come down?247.May we suggest that you make some allowance on your quoted prices ?248.If we place a order for 2,000 dozen up can you give us a special discount?249.If our order is more than 10,000 MT would you give us a additional 6% commission ?250.We hope you will allowance us some discount on our purchase of 6,000 dozens.251.We‟ld like to ask for reduction in price because of the large size of our order.252.Since the present market is so weak, you have to lower your price if you want us to increase sales.253.We hope to get your best offer for bicycles.254.We invite quotation of the lowest price.255.May we suggest that you perhaps make some allowance on your quoted prices?Part Two256.If you reduce the price by 2% I think we can do twenty metric tons.257.If possible we‟d like to ask for reduction of 5,000.50 Per MT.258.If you are will to give me a 5% reduction I will order 5,000 dozens.259.The sugar of French-made has been sold at level 98$ per long ton ,if you can reduce your limit by say 8% we might come to terms.260.We would very much like to place further order with you if you could bring down your price by 15% ,otherwise we can only switch our requirement to other suppliers.261.No one can do business at such a unreasonably high prices, you have to cut them down by 10% I am afraid.262.We should book a trial order with you provided you will give us 5% commission.263.Only by cutting the price by more than 10% can more customers be lured to buy your products.264.We would like to ask for 10% off your offer if our offer is more than 2,500 unit per season. 265.We hope that you will give us a special discount of 2% if we order more than10,000 sets. 266.Please make a discount of 5% off the prices in the catalog.267.We hope that you will make a at least 5% reduction on your quotation or business is not possible.268.We can accept the goods only at a reduction of 20% at the contract price.269.If you can lower your limit by 5% , business is hopeful.270.We will place our order with you if you can lower your price to 1200 pounds per MT.Unit 10271.On order for 100 pieces or more we are allow a special discount for 1.5%.272.A discount of 5% maybe allowed if the quantity for each specification is more than 1000 cents.273.For quantities if 500 units we can offer a discount of 15% on our price list.274.We are glad to make a 5% discount for a order of 100 dozen or more.275.We should be please to allow you the requested discount of 5% ,if you will to raise your order to 50,000 pieces.276.We would entitle you to 10% discount during July on any thing you buy..277.You can receive a special 15% discount on orders place before the end of December.278.If your order is large enough we are ready to reduce our prices by 5%.279. There is a 10% discount if you order in volume.280.If an order is exceptional large, we are prepare to increase the discount.281.If you are willing to buy the whole lot once and for all ,we can grant you a discount of 8% on the price.282.To help you sell our product as an exception we will give you a special discount of 5% . 283.We will bring our price down by 5% for a good start for business relationships.284.In order to close this deal, we shall further reduce our price by 5%.285.For the sake of our long-term friendship ,we are going to accept the price reduction on the radios. How about 6% off?286.In order to help you to develop business in this line, we are prepare to offer you a discount of 5%.287.In order to wind up this transaction with you we are ready to take 3% off this original quotation.288.After careful consideration ,we decide to bring the price down to 420$/ unit.289.We are prepare to offer our computers to you at the special discount rate of 15%.290.Our quotation is subject to 5% commission.。
新剑桥商务英语(高级) Unit 1
Unit 1 The Three Sectors of the Economy
1b Key words and Expressions Produce electricity (=generate power发电) Mining of coal (煤矿开采) Pumping of oil (用泵抽取石油) Fuel (提供燃料) the generator (发电机) Laying of miles of cable (铺设几英里的电缆) carry the current (电流) to … (输送电力到。。。)
Unit 1 The Three Sectors of the Economy
1b Key words and Expressions Slide v. (滑行) Printed circuits(印制电路) Scatter v. (散布;四散开来) mosaic (镶嵌) Wires of (如同金属丝/电线一般) motorways (=speedways高速公路)
Unit 1 The Three Sectors of the Economy
1b What is the key point that this extract is making about economies? Answer: The text suggests(=gives hints暗示) that most people take for granted(想当然) the amazing complexity(复杂性) of the economic infrastructure(基础设施).
Unit 1 The Three Sectors of the Economy
2 Manufacturing and Services Key words and expressions: Loss(损失) Depend on (=count on依赖;取决于) To the extent (达到。。。的程度) Concern about (=care about关心;关注)
全国商务英语一级试题
全国商务英语一级试题IntroductionThe national Business English Level 1 Test is an important assessment for individuals who are seeking to demonstrate their proficiency in using English in a business context. This article aims to provide an overview of the test structure and content, as well as tips and strategies for successful preparation and performance.Section 1: Listening ComprehensionThe Listening Comprehension section of the Business English Level 1 Test assesses the ability to understand spoken English in a business context. It consists of a series of audio recordings, followed by multiple-choice questions. The topics covered in this section include business meetings, conversations, and presentations.To excel in the Listening Comprehension section, it is important to develop good listening skills. Regularly expose yourself to authentic business-related audio materials, such as podcasts, news reports, and TED Talks. Practice active listening by taking notes while listening to improve retention and understanding of the content.Section 2: Reading ComprehensionIn the Reading Comprehension section, candidates are required to read and understand written passages related to various business topics. The test includes multiple-choice and fill-in-the-blank questions based on the giventexts. The passages cover a wide range of topics including marketing, finance, economics, and international business.When preparing for the Reading Comprehension section, it is helpful to practice reading business-related articles, reports, and case studies. Pay attention to the main ideas, supporting details, and vocabulary used. Familiarize yourself with different question types and practice answering them within the time limit to improve speed and accuracy.Section 3: Vocabulary and GrammarThe Vocabulary and Grammar section measures the candidates' knowledge and understanding of business-related vocabulary, as well as their grammatical accuracy. This section consists of multiple-choice and fill-in-the-blank questions, requiring candidates to demonstrate their ability to use appropriate business terms and structures in context.To enhance vocabulary and grammar skills, it is recommended to create flashcards or word lists of business-related terms and phrases. Regularly review and practice using these words in sentences to reinforce understanding and retention. Additionally, focus on grammar rules and practice applying them correctly in various business scenarios.Section 4: Business WritingThe Business Writing section assesses candidates' ability to communicate effectively in written English in a business setting. Test takers are required to complete tasks such as writing emails, memos, reports, and business letters. They are evaluated based on their language accuracy, organization, clarity, and coherence.To excel in the Business Writing section, practice various types of business writing tasks regularly. Pay attention to proper email and letter formatting, maintaining a professional tone, and addressing the intended audience appropriately. Review common business writing conventions, such as formalities and salutations, to ensure accuracy in your responses.Tips and Strategies1. Familiarize yourself with the test format and instructions to save time during the exam.2. Develop effective time management skills by practicing under timed conditions.3. Improve your overall English proficiency by engaging in regular language practice and exposure.4. Utilize online resources and practice tests to simulate the actual test environment.5. Seek feedback from teachers or native English speakers to identify areas of improvement.6. Stay calm and focused during the exam, and carefully read each question before answering.ConclusionThe national Business English Level 1 Test is a comprehensive assessment of individuals' proficiency in English for business purposes. To achieve a high score, thorough preparation is essential. By following the tips and strategies outlined in this article, test takers can enhance theirperformance and increase the chances of success. Good luck with your Business English Level 1 Test!。
商英一级考试真题答案
商英一级考试真题答案一、听力理解(共20分)1. What is the man's occupation?A. TeacherB. DoctorC. EngineerAnswer: C2. Where does the conversation most likely take place?A. At a restaurantB. In an officeC. At a conferenceAnswer: A3. What is the woman's opinion about the new project?A. She is excited about it.B. She is concerned about the budget.C. She thinks it's too risky.Answer: B4. What does the man suggest they do next?A. Schedule a meeting with the client.B. Review the financial report.C. Prepare a presentation.Answer: A5. What is the main topic of the discussion?A. Marketing strategyB. Product developmentC. Supply chain managementAnswer: A二、阅读理解(共30分)Passage 16. According to the passage, what is the primary goal of the company?A. To increase market shareB. To improve customer satisfactionC. To reduce operational costsAnswer: B7. What is the company's strategy to achieve its goal?A. Reducing pricesB. Enhancing product qualityC. Expanding the product lineAnswer: BPassage 28. What is the main advantage of using online marketing?A. Lower costsB. Wider reachC. Faster response timesAnswer: B9. What is the author's opinion about traditional marketing methods?A. They are outdated.B. They are still effective.C. They are too expensive.Answer: B10. What does the passage suggest about the future of marketing?A. It will be dominated by online strategies.B. It will rely on a mix of online and traditional methods.C. It will focus on personalization.Answer: B三、语法与词汇(共20分)11. The company has announced that it will ________ a new product next month.A. launchB. landC. crashAnswer: A12. Despite the economic downturn, the company managed to________ its profits.A. maintainB. decreaseC. eliminateAnswer: A13. The manager asked her team to ________ the report before the meeting.A. reviseB. reverseC. reviseAnswer: A14. The new policy will come into ________ on January 1st.A. effectB. affectC. defectAnswer: A15. The company's success can be attributed to its ________ approach to innovation.A. aggressiveB. defensiveC. passiveAnswer: A四、写作(共30分)16. Write a brief email to a potential client introducing your company and its services. (10 points)17. Compose a short report summarizing the key findings of a recent market research study. (10 points)18. Draft a memo to your team outlining the steps to be taken in response to a customer complaint. (10 points)。
新编剑桥商务英语高级unit1
2. Discuss these questions.
How many jobs do you expect to have in your life? 1-3, 47, 8 or more Would you prefer to be self-employed or an employee? Why? In fifteen years’ time, do you expect to be working more or less than now? At what age do you expect to stop working? 55, 65, 75
Useful expressions
• I expect to have at least 5 jobs, because with age and experience, I may develop new interests and aptitudes, therefore, I may change my job accordingly. • I can’t expect to have only one job because nowadays the employment market is subject to change. • I like changes, I like meeting different people and I want higher salary, so I may change jobs often until I find the job which can give me great job satisfaction. • I want to be self-employed, because I don’t want to work for somebody else. I want to be my own boss.
高级综合商务英语unit
精选课件
12
Part I Words and Expressions
emaciated (line. 2, para.2) adj. extremely thin and weak because of illness or
lack of food 骨瘦如柴的
example:
• ...horrific television pictures of emaciated prisoners. • The animals had lost weight noticeably, becoming lean,
almost emaciated.
精选课件
7
Part I Questions about Part I
Q1. Why had the comeback of Steve Jobs stirred up such an excitement?
This was not the first time of comeback for him to Apple. Little more than a decade earlier, he made his first comeback and turned Apple from going bankruptcy to an enormous successful company. Therefore his recovery and comeback were highly anticipated.
downs before returning to Apple in 1997.
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Unit 1 the Three Sectors of the EconomyⅠ阅读理解Just over ten years ago the Labour Party issued a glossy booklet entitled Modern Manufacturing Strength. It had as its subtitle Building a world class economy. It rightly complained of the destruction of much o f Britain‘s industrial capacity during the years of Conservative rule. It called for a new strategy to revive British industry.Labor‘s booklet of ten years ago said that Conservative policy implied that manufacturing can be replaced by the service sector. ‗This is a wholly false dichotomy‘, argued the booklet. ‗A strong service sector requires a strong manufacturing base‘. In trading terms, Labor‘s booklet said, ‗we manufacture or perish‘. Labor‘s booklet referred to what it described as Britain‘s ‗appalli ng balance of payments deficit‘.Today British manufacturing is even weaker than it was ten years ago. It employs fewer people. There are fewer factories. Manufacturing output represents a declining proportion of the total output of goods and services. The balance of payments on manufactured items is as bad as it has ever been.The decline in British manufacturing affects not only the old so-called ‗smoke-stack‘ industries but also industries that continue to cater for a substantial or growing market. Steel, engineering, motor-vehicle manufacture, electrical goods, shipbuilding, textiles, clothing, industrial chemicals, boots and shoes, furniture, pottery, computer manufacture and many other sections have all been affected. Their market share has declined.It is an ironic commentary on this record of contraction that simultaneously under New Labour the income of the top people has leapt ahead of the general rise in the pay of working people. It is not success but failure that British capitalism has been rewarding. It is equally ironic that it now seems that our public sector, including the National Health Service and parts of the educational system, are to be injected more and more with the failed medicine of the bosses from the private sector.It is plain as plain can be that capitalism has failed to halt the decline in British manufacturing industry and that in the immediate future manufacturing will continue on the path of contraction. Labor‘s booklet of ten years ago called for a national strategy for the modernization of British industry.This would necessarily involve a big increase in investment. Productivity depends essentially on the kind of tools and equipment available to those employed in industry and on the education, training and skill of the workforce from the highest to the lowest level. The necessary increase in industrial investment will not come from private initiative and private sources. Tax incentives — and there have been plenty of them to help private companies — do little to influence long-term policy though they help to stuff the pockets of the industrial fat cats. There is no substitute for public investment and public accountability.1.From the first paragraph, we know that the Labor party and the Conservative Partywere different in their policies onA.Britain‘s manufacturing industryB.The world economyC.Britain‘s industrial capacityD.International trade2.In the Labor‘s booklet, the sentence ‗we manufacture or perish‘ means thatA.Britain should upgrade its manufacturing industry.B.The manufacturing industry should convert itself.C.Britain‘s economy will be destroyed if we don‘t revive our manufacturingindustry.D.We should manufacture goods to support ourselves.pared with ten years ago, the manufacturing industry in BritainA.is stronger than it was ten years ago.B.employs a larger work force.C.has more factories.D.is even worse.4.Against the context of slowdown in Britain‘s manufacturing industry, which of thefollowing industry suffers from decline in market share?A.advertisingB.bankingC.electrical goodsD.consulting5.The modernization of British industry will result in a big increase inA.unemploymentB.private investmenternment investmentD.output of manufacturingThe prospect facing British industry is worsened by the economic slow down in the world‘s p rincipal capitalist powers, the USA, Japan and Germany. The path of their economies has shown once again that periodic booms and recession are an inevitable feature of an economic system dominated by the pursuit of private profit. It is not the satisfaction of human need that drives the economy but the motivation of profit. ‗Effective demand‘ in the vocabulary of economists is the demand of people who have the money and the willingness to spend. All the huge unsatisfied basic wants of humanity count for not hing unless they represent a ‗market force‘ expressed by the possession of an adequate income.To those who argue that the problems of British industry are attributable primarily to the exchange rate there is an obvious answer. Who sets, or at the very least influences, the exchange rate? It is not set by divine intervention. It is Treasury policy and the bankers who have the main short-term influence. In the long-term exchange rates reflect the balance of trade.It is not an answer to the decline of manufacturing to urge that Britain should join the Euro. This would reduce even more the possibility of remedial action. More and more decisions affecting British industry would be made increasingly remote from accountability to the British people.New Labour should bring to an end its misplaced love affair with the private sector.6.The author points out that periodic booms and recessions are the inevitablefeatures ofA.Britain‘s economyB.the world‘s principal capitalist powersA‘s economyD.Japan‘s economy7.In the economists‘point of view, what drives the economy is the ‗Effectivedemand‘, which is defined asA.human needsB.the basic wants of low-incomersC.the demand of people with adequate incomeD.the demand of people with adequate income and willingness to spend8.Which of the following factors influence the exchange-rate of a country?A.divine powerB.Treasury policy and the bankersC.the balance of tradeD.B & C9.The proposal that Britain should join the EuroA.can help British manufacturing get through the difficultiesB.will not be a remedy for the secondary sector of the British economyC.will enable the British people to have the final say in its manufacturingindustryD.will enhance Britain‘s position in the European Union10.The author suggests that, the new Labor party today shouldA.attach greater importance to the private sector than the public sectorB.increase investment on the industryC.change its current attitudes towards the private sectorD.ignore the private sectorⅡ词汇与结构11.As a giant manufacturing economy, America is still the richest nation in the world.Therefore, the assumption that manufacturing has no future in the advanced industrialized countries is highly ___.A. confusingB. untrueC. dubiousD. doubted12.The majority of the people inhabits in their own little worlds, ___of howthey connect with the outside world.A. obliviousB. unknownC. curiousD. thinking13.Researchers have ___across a drug that may help patients with Parkinson‘sdisease.A. discoveredB. comeC. foundD. stumbled14.Violence increased to ___that residents were afraid to leave their homes.A. the position thatB. the extent thatC. the result thatD. the depth that15.The majority of the economists hold that it is impossible to stop this ___change in the patterns of human consumption.A. hugeB. progressiveC. dramaticD. great16.Nowadays, people in cities rely on the mining of coal or pumping of oil to ___their cars.A. moveB. fuelC. driveD. use17.The deadline for submitting the proposals is due in two days, but they offered nosolution for all our ___problemsA. greatB. immenseC. myriadD. large18.She gave no thought to all this, and neither ___occurred her to do so beforeshe came here.A. would it haveB. it would haveC. would itD. it have19.Some people believe that the manufacturing industry in developed countries willchange, ___itself.A. adaptB. modifyC. CorrectD. convert20.After a country‘s people are supplied ___the physical subject ofconsumption, they go on to concern about their design.A. forB. toC. withD. aboutⅢ完形填空In 1998, 25-year old John Stewart was ___(21)redundant. He was left with a compensation ___(22)of£5,000 and a determination to be his own boss. As a supporter of his local football club, he had often helped them by maintaining and repairing their seating. He now decided to set up his own company and make a ___(23)out of his hobby.His first step was to get 1,000 brochures printed, ___(24)the two main services which he could ___(25), repair and maintenance. He sent these brochures to ___(26) and professional football clubs, and other similar ___(27), such as hockey clubs.The week after completing the mailing was the worst of his life. He had no responses at all. Then a letter arrived from Scotland inviting him to give a ___(28) for a pre-season check of a football club‘s seating. He arrived in Scotland in three hours; by the end of the afternoon he had signed the ___(29)to do the work. For £500 the club had its seating made good, and on arriving home three days later, John worked ___(30)that he had made a £250 profit.The next four weeks were extremely busy, as club after club invited John to work for them. He priced each job in the same way as the first, working out all the direct ___(31), then adding 100%. Money started to ___(32) in and John bought a van and rented a factory unit on an industrial estate near his house.Then in late August the phones stopped ringing as the pre-season work dried up. John ___(33) that he needed longer-term work and decided to move into the manufacture of seating for new sports stadiums and the replacement market.21. A. told B. made C. required D. found22. A. salary B. wage C. payment D. amount23. A. living B. practice C. labor D. task24. A. declaring B. expressing C. outlining D. designing25. A. do B. provide C. achieve D. succeed26. A. amateur B. unprofessional C. casual D. informal27. A. organizations B. situations C. activities D. sports28. A. bid B. tender C. valuation D. quotation29. A. charge B. terms C. invoice D. contract30. A. out B. up C. off D. over31. A. figures B. bills C. costs D. prices32. A. come B. fly C. flow D. blow33. A. agreed B. realized C. understood D. knewⅣ汉译英34.两百年前,几乎每一个国家的绝大部分人居住在农村并从事农业劳动。