商务英语阅读Unit 8-叶兴国教学文稿
教案-商务英语阅读-Unit2-叶兴国
教案-商务英语阅读-Unit2-叶兴国第一篇：教案-商务英语阅读-Unit 2- 叶兴国Unit 2 Teaching Objectives: 1.To have general ideas of the three texts;2.To remember and use new words and expressions;3.To be clear about how fast you can learn and how to learn fast;4.To learn the four methods of how to improve reading speed as soon as possible.Focuses:1.To have general ideas of the three texts;2.To be clear about how fast you can learn and how to learn fast Difficulties: How to improve reading speed as soon as possible by using the four reading methods.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A How Fast Can You Learn a.Let the students read Text A as quickly as they can for the first time to find the general idea of the passage;b.Then read through the text for the second time to find the answers to Exercise I;c.Tell the students the general idea of the text while checking the answers to Exercise I;d.Analyze the language points in the text;1.Technology is hot, but how long this happy investment cycle will last is anyone’s guess.技术现在是热点，但是谁也说不准这种令人陶醉的投资周期能持续多久。
商务英语阅读第二版叶兴国unit
4. In the middle of the speech, Roosevelt said simply, “I can assure you that it is safer to keep your money in a reopened bank than under the mattress.”
Voice of Courage
1300万人失业，3400万人没有任何收入。人们依靠私人施舍、 市和州政府少得可怜的公共救济，以及自己微不足道的积蓄度日。 为了求得美国人民对政府的支持，缓解萧条，美国总统富兰克 林·罗斯福利用炉边谈话节目通过收音机向美国人民进行宣传。 他的谈话不仅鼓舞了美国人民，坚定了人民的信心，而且也宣传 了他的货币及社会改革的基本主张，从而赢得了人们的理解和尊 敬。对美国政府度过艰难，缓和危机起到了较大作用。
Text B: Tell Stories to strengthen Organizational Bonds
2. In the world of corporations and nonprofit organizations, however, this highly effective tool has taken a backseat to the more efficient electronic means if communication such as email and teleconferencing. 但是在公司和非营利组织领域，这种高效率的工具却让位给 更高效的电子通讯方式，如电子邮件和电信会议。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
《电子商务英语教程》-Unit8
@ Activities On Passage A
8.3.2 Translation practice
4) In the less common opt-in approach, the company collecting the information does not use the information for any other purpose (or sell or rent the information) unless the customer specifically choose to allow that use (that is, to opt in and grant permission for the use). 在不很常用的“进入”方式中，如果没有获得顾客的明确同意 （即：进入并获得使用许可），收集信息的公司就不得将信息用 于出售、租赁或任何其它用途。 5) No U.S. law currently places limits on companies’ use of such information. 目前美国还没有立法限制公司这样使用这种信息。 。
主句的谓语动词是wouldlikewhile8notesnetworkuserprofilepassageend在退出方式中收集资料的公司往往会认定顾客不反对公司使用这些资料除非顾客明确地作出了拒绝同意的选择即
Objective
Unit 8
8 Notes To Passage A @ Activities On Passage A
8 Notes To Passage B @ Activities On Passage B
@ Basic E-commerce Writing
& Related Reading
教案-商务英语阅读-Unit-1--叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;!4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.~Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:&Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers.Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;"2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.Use three questions to lead students to deal with this part:!1. Why should we do Business English Reading2. What does Business English Reading mainly deal with3. How can we do the Business English Reading effectivelyIf students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order ：For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test YourselfFor this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies Why2. What are the differences between these multinational companies and the local companies in China Assignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points.References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
教案-商务英语阅读-Unit 10-叶兴国
Unit 10Teaching Objectives:1. To remember and use new words and expressions;2. To learn Why people say attitude is everything and how you can be happy;3. To learn What the advantages are in learning to be funny in the workplace;4. To know about idioms, proverbs and allusion in business English passages;5. To deal with the language points in Text A and Text B.Focuses:1. To learn Why people say attitude is everything and how you can be happy;2. To learn What the advantages are in learning to be funny in the workplace.Difficulties:How to deal with the idioms, proverbs and allusion when reading business English passages.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A Be Happy Cause I Choose Happinessa. Let the students read Text A to finish Exercise I by using the basic reading skills learned before;b. Ask students to Check the answers to Exercises I and to understand the text at the same time;d. Check the answers to Exercises I;e. Analyze the language points in the text:1. Jerry is the kind of guy you love to hate.love to hate:又爱又恨，深爱。
商务英语阅读第二版叶兴国unit
Text B: Tell Stories to strengthen Organizational Bonds
4. The employee used his snow mobile to drive seven miles in 20 feet of snow to get to the airport to free up a plane for take-off. 这位员工用雪地车在20英尺厚的积雪里 行驶了七英里，到达机场让飞机起飞。
Text B: Tell Stories to strengthen Organizational Bonds
Notes on the Text: 1. Tell Stories to Strengthen Organizational Bonds 用讲故事的方法来增加组织的凝聚力。 这里story是指对于一场事件或一系列事件的描述和复述，可 能为真实的，也可能是虚构的。
在演讲的中段，罗斯福简单地说：“我向你们保证，把钱存在 重开的银行里比你们把钱藏在床垫底下更安全。”
5. Preparations for a bill to spend the end of Prohibition began that night. 当天晚上，罗斯福又开始准备议案以加速结束禁酒令。 Prohibition：用作大写时，意思是：“禁酒”，指美国1920年 至1933年期间的禁酒。
Voice of Courage
Notes on the Text: 1. Fireside Chat: 炉边谈话 著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯福新政的 开始）。
Voice of Courage
1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗斯福 发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话”，他 回顾了3月份以来“足以自豪的事实和行动”，并高度概括了“第一 次新政”所致力于实现的目标。
商务英语阅读unit 8
In addition, three countries that are in the European Economic Area (EEA) but not the EU — Norway, Iceland and Liechtenstein — also apply many EU regulations, however, having no vote in EU decision-making processes. Switzerland has agreements with the EU governing many aspects of product North American Free Trade Agreement (NAFTA) is one of the most powerful and wide-reaching treaties in the world. It governs the entire spectrum of North American trade and has hemispheric cooperation on a scale never before seen.
NAFTA is a treaty between Canada, Mexico, and the United States that was designed to foster greater trade between the three countries. NAFTA has been in effect since 1 January 1994. It has since been updated with two major additions, the North American Agreement for Economic Cooperation (NAAEC) and the North American Agreement for Labor Cooperation (NAALC). A very recent addition was the Security and Prosperity Partnership of North America, designed to foster cooperation on issues of national security.
教案-商务英语阅读-Unit-1--叶兴国
Unit 1Teaching Objectives:1. To introduce the teaching contents and teaching plan;2. To have a general idea of the New International Style of Management;3. To be clear about the three main questions of business English reading;4. To learn how to read business English passages effectively;5. To learn to recognize and use some of the related words and expressions.Focuses:!1. To have a general idea of the New International Style of Management.2. To learn how to read business English passages effectively.Difficulties:1. How to read business English passages effectively.2. How to remember business English words and expressions ASAP.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading Questions！It can be used as lead-in questions. For students, they can discuss with each other and will have free answers.Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1. Read Text A The New International Style of Management and do exercises;2. Read Text B New Thinking for successful Entrepreneurs and do exercises;3. Analyze the language points in the texts;4. Check the answers to Exercises.Part III Reading Skills: Introduce the Basic Information about Business English Reading.:Use three questions to lead students to deal with this part:1. Why should we do Business English Reading2. What does Business English Reading mainly deal with3. How can we do the Business English Reading effectivelyIf students can not answer the questions, ask them to read through the passages in Reading Skill to get the details of how to do Business English Reading.Part IV Supplementary Reading: New Thinking for a New Financial Order For this part, ask students to finish it by reading first and summarizing it with no more than 50 words. Part V Test Yourself.For this part, ask students to finish it by themselves.Questions for Discussion and Reflection:1. Do you want to be a member of these multinational companies Why2. What are the differences between these multinational companies and the local companies in ChinaAssignment:1. Review Unit 1, to remember the contents learned.2. Preview Unit 2, to find difficult points. References:《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》。
商务英语阅读unit 8
Institutions
The EU treaties have created a system of governance for the EU, including decision-making bodies, regulatory processes and organizations which do the day to day work of the EU, which can be simplified to three key components: the European Commission , the European Parliament and the Council (the European Council and the Council of Ministers). There are other important bodies in the EU, including the European Court of Justice, which adjudicates on disputes relating to EU powers and decision making.
NAFTA
The North American Free Trade Agreement (NAFTA) is one of the most powerful and wide-reaching treaties in the world. It governs the entire spectrum of North American trade and has hemispheric cooperation on a scale never before seen.
NAFTA is a treaty between Canada, Mexico, and the United States that was designed to foster greater trade between the three countries. NAFTA has been in effect since 1 January 1994. It has since been updated with two major additions, the North American Agreement for Economic Cooperation (NAAEC) and the North American Agreement for Labor Cooperation (NAALC). A very recent addition was the Security and Prosperity Partnership of North America, designed to foster cooperation on issues of national security.
商务英语阅读Unit叶兴国
Business English: A Reading Course
READING SKILLS:
Business English: A Reading Course
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
1. Definition 定义clues:“*** is/are ***.” e.g.
READING SKILLS:
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
4. Example举例clues: 5. Causal relationship因果关系clues: 6. Experience or common sense经验或常识clues: 7. Explanation after punctuation marks—comma (,), dash (—), within parentheses ((…))：标点符号 8. Semantic relationships: 语义关系
TEXT A：VOICE OF COURAGE
Business English: A Reading Course
Notes on the Text:
1. Fireside Chat: 炉边谈话
著名的“炉边谈话”至少进行了二十一次。 1933年3月12日，拯救金融：第一次“炉边谈话”（罗斯 福新政的开始）。 1933年5月7日，复兴工业：第二次“炉边谈话”。 1933年7月24日，为了彻底解决童工和劳动时间问题，罗 斯福发布了第三次“炉边谈话”。 1933年10月22日晚，罗斯福向全国做了第四次“炉边谈话 ”，他回顾了3月份以来“足以自豪的事实和行动”，并 高度概括了“第一次新政”所致力于实现的目标。
商务英语阅读(基础篇) unit 8 Telecommunications
I. Reading Practice
Text A
The World of Communication
Two hundred years ago, it took several weeks for the news of the important Battle of Trafalgar to reach London. Nowadays, you can watch a terrorist attack as it happens anywhere in the world. ①The communications revolution means that we are constantly bombarded with instant news. In April 1995, a young Chinese chemistry student at Beijing University lay dying in a Beijing hospital. She was in a coma, and although her doctors had performed numerous tests, they could not know why he was in a coma. With less hope, a student forwarded an SOS message that described her symptoms to several medical bulletin boards and mailing lists on the Internet. Around the world, doctors who regularly checked these electronic bulletin boards and lists responded immediately.
商务英语综合教程第三册Unit 8 International Business_OK
Company Logo
7
Unit 8 International Business (7)
2.Ghosh says boards of successful companies often seek out the founders and CEOs of failed compa nies because they value experience over a clean slate. After all, Henry Ford and Steve Jobs experie nced multiple failures before achieving success.
(3) Your love will not be willing to listen to your criticism.
• 爱情方面，你的伴侣不会乐意听你的批评。
Company Logo
6
Unit 8 International Business (6)
• 我们所有人都知道工作的重要性，不仅仅是为了一份薪水， 也为了心灵的平静，这份平静是随着你能供养自己的家庭 而来。
Company Logo
11
Unit 8 International Business (11)
the more... the more 越……更 (1)The more you learn, the more you know, The more you know, th
2021/6/27
2
Unit 8 International Business (2)
Warm-up Activities
I. Pair work Do you want to start your own business?
商务英语阅读第二版叶兴国课文翻译
商务英语阅读第二版叶兴国课文翻译Why China WorksA look at bright spots in the recession begins with Beijing,where statecontrol is looking smart.经济衰退中的一线光明开始于国家宏观调控看起来明智的北京。
The construction site of the China Pavilion,host to the World ExpoShanghai 2010 By Rana Foroohar |NEWSWEEKPublishedJan102009From the magazine issue dated Jan 19,2009China is the only major economy that is likely to show significant growth this year, because it is the only one that routinely breaks every rule in the economic textbook In fact, the main reason China is not slowing as fast as the other big five economies is its capacity for macro-control.中国是今年唯一一个可能取得亮丽增长的主要经济体，因为它是世界上唯一一个惯常打破经济教科书每一个原则的国家。
事实上，中国不像其他五大经济体那样发展缓慢的主要原因是，它的宏观调控能力。
Why does China’s market economic system work? Now that the United States and Europe are moving toward macro-economic control-by nationalizing the banking and car industries,and imposing heavy new regulation on the financial industry-the question has a new urgency.China looks like the one best positioned to navigate what maybe the worst qlobal downturn in seven decades.为什么中国市场经济体系奏效?目前，欧美等国正通过银行及汽车业国有化及强制对金融业的管理，走向宏观调控，但问题更加紧迫。
新世纪商务英语本科生商务英语第二版阅读教程2：叶兴国unit8答案
新世纪商务英语第二版阅读教程2：叶兴国unit8答案Unit8Part I Background Information过去人们常说:“如果你制造出一种质量更好的捕鼠器，市场就会把路铺到你家大门口。
”现在这句话不一定正确。
实际上，最好的产品并不一定能够赢得最大的市场份额。
例如，在个人电脑领域，尽管草果操作系统比微软操作系统更加稳定，使用起来也更加容易，但它却在与微软的市场之争中败下阵来。
营销战略能够使大致相同的产品和服务的市场表现大相径庭。
美国营销协会认为营销是创造、传播、递送和交换对于顾客、客户、商业伙伴乃至整个社会具有价值的待售品的活动、惯例和过程。
“市场营销”这个词的原本意义是指到市场去，比如去购物或者去卖货物、服务。
市场营销实务一般被认为是一种创造性产业，它包括广告和销售，也涉及通过市场调查预见消费者的未来需求。
广告是沟通的一种形式，这种沟通的目的就是要劝说潜在的消费者更多地购买或者消费某一特定品牌的产品或者服务。
销售是-项涉及卖出产品或服务、换回钞票或其他补偿物的活动，它是一种实现商业活动的行动。
市场营销受许多社会科学的影响，特别受到心理学社会学和经济学的影响。
20世纪60年代，哈佛商学院的杰罗姆.麦卡锡教授指出，营销组合包含四个因素(4Ps):产品(product)、价格(price)、渠道(place)和推销(promotion)。
产品因素涉及商品或服务的规格以及该产品或服务如何满足最终用户的需求，其范围通常包括担保书、保证书和技术支持等。
价格是指确定一件产品的价格，包括打折的过程。
商品的价格不应该是随意制定的，它只是用来交换该产品或服务的东西。
渠道是指如何使产品到达消费者手中。
推销是指推销产品、品牌或者公司的各种方法，具体包括广告、促销、宣传、直销、制定品牌等。
值得-提的是，品牌对于营销来说至关重要。
品牌是一个能够把产品和服务与对其形成竞争的产品和服务区别开来的名称、图案、标志或者其他特征，它代表了消费者对于一个企业、产品或服务的经验。
商务英语阅读Unit 叶兴国(共24张PPT)
4)前词首部+后词首部: interpol=international + police国际警察
5. Shortening: 缩略法
1) clipped words 缩略词
a. front clipping 截头telephone → phone b. back clipping 去尾 corporation→ corp c. front & back clipping 截头又去尾 influenza→ flu;
UNIT 6
e.g. doctor 医生n. → to doctor伪造v.
4. Blending: 混合法/拼缀法
1)前词首部+后词尾部: telecast=television + broadcast 电视广播 2)前词全部+后词尾部: workaholic=work + alcoholic 工作狂
seSnsuitfivfeixcautsitoomn:er加da后ta缀or
proprietary
information
like
patents,
you
might
consider
springing
for
something
like Socialtext’s Enterprise application.
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening;
Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan word; Coinage
教案-商务英语阅读-Unit5-叶兴国
教案-商务英语阅读-Unit5-叶兴国第一篇：教案-商务英语阅读-Unit 5-叶兴国Unit 5 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “financial management”;3.T o review some basic reading skills and learn some word formations;4.To know about the word formations of Business English vocabulary;5.T o deal with the language points in Text A and Text B.Focuses: 1.To review some basic reading skills;2.To have general ideas of “financial management” by reading to practice basic reading skills;3.To learn some word formations and deal with the language points in Text A and Text B.Difficulties:Review how to use basic reading skills to do reading exercises.Teaching Time: 2 periods.Teaching Procedures: Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Ways to Keep More Cash a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;c.Then use some basic reading skills to read through the text again to find the answers to Exercise I;d.Check the answers to Exercise I;e.Analyze the language points in the text: 1.Bureau of the Public Debt: 公共债务局, 成立于1940年6月30日,其主要职责是筹措联邦政府所需的款项,核算公共债务,发行和回购国库券,执行债务管理政策。
教案-商务英语阅读I-Unit4-叶兴国五篇范文
教案-商务英语阅读I-Unit4-叶兴国五篇范文第一篇：教案-商务英语阅读I-Unit 4-叶兴国Unit 4 Teaching Objectives: 1.To remember and use new words and expressions;2.To have general ideas of “personal brand”;3.T o learn how to polish up one’s brand;4.To know about the word formations of Business English vocabulary.Focuses:1.To have general ideas of “personal brand”;2.T o learn how to polish up one’s brand.Difficulties:How to use word formations of Business English vocabulary to improve reading ability.Teaching Time: 2 periods.Teaching Procedures:Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discuss with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Brain-twisting Job Interview Questions by Microsoft a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;c.Then read through the text again to find the answers to Exercise I and Exercise II;d.Check the answers to Exercise I and Exercise II;e.Analyze the language points in the text: 1.fire away: 原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。
商务英语基础上册Uniteight教案
商务英语基础上册Uniteight教案【Title of Lesson】Unit 8 Entertainment and Presenting Gifts【Text Book】Basic Business English【Teaching Objects and Demands】Knowledge and Ability Objects1. To let the students know the relative knowledge of entertainment and presenting gifts.2. To let the students know some words and phrases about entertainment and presenting gifts.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about entertainment and presenting gifts. Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .Moral and value Objects1. To enable the students to understand the importance of entertainment and presenting gifts in business trade.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about entertainment and presenting gifts.2. Some sentences about entertainment and presenting gifts.【Teaching Difficulties】How to enable students to know how to have an entertainment and present gifts to customers. 【Teaching Aids】Multi-media computer, some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1.Through a picture to lead in new lesson.T(Teacher): Look at the screen. Do you know what is it in the picture?S(Student): Concert.T: Yes.There is a concert held this evening. And Miss Li wants to invite Mr. Black, her customer to go to a concert. In fact, in international trade people always have an entertainment together and present gifts to the others so as to promote their friendly business relationship. Now let’s listen to the dialogue together.Step 2: Listening and speaking1. Listening ActivityA. Asking the students to listen to the dialogue carefully and repeat the five sentences together.B. Listen to the dialogue again and do Task two: Filling the missing words. Then ask two students to say their answers out. One acts Mr. Black and another acts as Miss Li.C. Divide the class into several groups. Listen to the dialogue last time and discuss the questions in Task three in groups. Each group sends one student to say their answers. Then the teacher checks the students’ answers and shows out the correct answers on PPT.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to invite customers to have an entertainment. Next we will do pairworks according to the following situations: PPT shows the situations and some useful knowledge:Situation：经理Jack Chen 邀请Mr. Black去打保龄球。
教案-商务英语阅读-Unit8-叶兴国
教案-商务英语阅读-Unit8-叶兴国Unit 8Teaching Objectives:1. To learn how to live and how to plan our life;2. To learn how to beat retirement blues;3. To know about the memorial methods to help students remember words;4. To deal with the language points in Text A and Text B.5. To remember and use new words and expressions;Focuses:1. To learn how to live and how to plan our life;2. To learn how to beat retirement blues;3. To know about the memorial methods to help students remember words;Difficulties:How to help students remember words by knowing about the memorial methods.Teaching Time:2 periods.Teaching Procedures:Part I Pre-reading QuestionsIt can be used as lead-in questions. For students, they can discuss with each other and will have free answers. Part II Extensive ReadingIn this part, there are two texts and their relevant exercises. By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.Text A How Long Will You Live？a. Let the students read Text A as quickly as they can for thefirst time to get the general idea;b. Ask students to tell others the general idea of the text;c. Then use some basic reading skills to read through the text again to find the answers to Exercises I;d. Check the answers to Exercises I;e. Analyze the language points in the text:1. 1-year-olds: 一岁的小孩。
商务英语阅读叶兴国【优质】PPT文档
challenge. The greatest obstacle is communication.
1. 那并不是说你应该纵容懒惰，或疏忽恶 意，甚至给善良但不胜任的员工发OUR MEN IN THE OFBuFsinIeCssEEnglish: A Reading Course
Notes on the Text:
2. For a fellow who mixes business and charity soon finds that he can’t make any money to give to charity; and in the end, instead of having helped others, he’s only added himself to the burden of others.
WARM-UP QUESTIONS
Business English: A Reading Course
1. Suppose you were a boss, how would you handle your men in the office so as to make business prosperous?
4. Indiscriminate blame is as bad as help them to overcome the difficulties in communication?
Suppose you were a boss, how would you handle your men in the office so as to make business prosperous?
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TEXT A： HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
2. hypothetical [or synthetic] cohort：假定或综合 队列，实验样本的一种方式。
cohort：在人口统计学、统计学或市场调查中 定义的一代人。如：
麻烦在于这些做法的科学基础可能是脆弱 的。
behind: 作为……的基础、支持。如： Behind your every action is self-interest. 你的每一个行动都是出于个人私利。
Business English: A Reading Course
TEXT B： PLAN AHEAD TO BEAT RETIREMENT BLUES
顺便说说，虽然他活到95岁的可能性很小，但是如 果他能的话，那么他就有22%的机会活到100岁。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
5. Trouble is, the science behind them can be squishy.
3. If your retirement plan assumes you’ll live to 81, you probably won’t hit it right on the button.
如果你的养老金计划假设你将活到81岁，你可能计 算得并不准确。
4. By the way, while the odds are heavily against his reaching 95, if he should happen to make it, he then faces a 22% chance of getting to 100.
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
Questions:
What are the effective methods we often use to memorize words?
1. Word formation 构词法； 2. Memorial method记忆法
如果该合成词没有主干词，则在最后一个词的词尾加-s：
grow-up→grow-ups, forget-me-not→forget-me-nots;
若合成词中有man或woman的话，复数形式则要求其构成
部分也要作相应变化：
a woman doctor→women doctors, a man cook→men cooks
商务英语阅读Unit 8-叶兴国
WARM-UP QUESTIONS
Business English: A Reading Course
1. Truly we don’t know how long we’ll live but we can plan how to live. What kind of plan do you prefer to live with?
Business English: A Reading Course
Notes on the Text:
1. 1-year-olds: 一岁的小孩。
合成词变成复数，如果该合成词有主干词，则在主干词后
面加-s：
brother-in-law→brothers-in-law, looker-on→lookers-on;
从同义词、反义词、同一范畴出发、中心 词展开、相似词的细微区别等角度联想
2) meaning combination意义组合记忆法
UNIT 5
有些字母组合既非词根，也非词缀，组合 在一起有一定的意义。如：st- :“静止不 动，保持不变化”；fl-: “动、变化”，fly, flash, flow等。
2. What’s the author’s opinion on “available online longevity calculations”?
3. What does the author quote the story of Robert Mondavi?
TEXT A： HOW LONG WILL YOU LIVE？
3) related words 相关词记忆法
a. 词形相关，词义相近或相同； b. 词形相关，词义相反。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Questions:
1. What’ the author’s attitude towards the announcement of the Centers for Disease Control and Prevention?
READING SKILLS:
Business English: A Reading Course
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH
READING
2. Memorial method记忆法
1) associative memory联想式记忆法
The cohort of people aged 30 to 39 are more conservative.
年龄在30岁到39岁的一群人更加保守。
TEXT A：HOW LONG WILL YOU LIVE？
Business English: A Reading Course
Notes on the Text:
2. Do you agree that there are things more important to us than work and money? If so, what are theess English: A Reading Course