旅游英语课件
《旅游英语》课件ppt-Unit-Four
----- Food Service at the Restaurant
➢ the guide should find out whether the tourists have special demand in dining ahead of time, and notify the restaurant if they do.
----- The Republic of France
----- The Republic of France
Part 1 Let’s Listen! --- Brief Introduction to Shandong Province Part 2 Let’s Ltaurant
➢The Four Buddhist Mountains The Four Buddhist Mountains refer to Mount Wutai, Mount Emei, Mount Putuo, Mount Jiuhua.
➢Mount Huang It is famous for the four wonders, namely the queer pines, the grotesque rocks, the sea of clouds and the hot springs.
Mount Tai，the Yellow River，the springs of Jinan，the sea of Qingdao，the immortals of Yantai and the islands of Weihai.
Brief Introduction to Shandong Province
Activity 1: Decide whether the statements are true or false according to what you have learnt.
旅游英语课件Unit 1 Travel and Tourism
主编：孙南南 2013.12
Section A Passage Reading
Text A Travel Agency
Background Information:
1. Thomas Cook 近代旅游业之父 In 1841, as secretary of the South Midland Temperance
Section A Passage Reading
Text B Independent Travel
New Word: resident [ 'rezidənt ] n. 居民 bulk [ bʌlk ] n. 大部分，大块，容量 facility [ fə'siliti ] n. 设施，设备 book [ buk ] v. 预定，登记 at short notice 在短时间内，立刻 transfer [ træns'fə: ] n. 转让，转移，传递 baggage [ 'bægidʒ ] n. 行李
Package holidays are organized by a tour operator and sold to a consumer by a travel agent. Some travel agents are employees of tour operators, others are independent.
Association, Thomas Cook persuaded the Midland Countries Railway Company to run a special train between Leicester and Loughborough for a temperance meeting on July 5. He organized an excursion for his members at a fare of one shilling return. It turned out to be an immediate success—altogether 570 seats were sold. For his efforts Cook received a 5 percent commission. Although not the first excursion train run in England, it was believed to be the first publicly advertised excursion train organized by a middleman. Thus Thomas Cook ct rail excursion agent whose pioneering efforts were eventually to be copied widely in all parts of the world.
旅游英语ppt课件图片
Pay attention to payment security
When using payment tools, pay attention to the surrounding environment to avoid disclosing personal information or passwords.
Leisure activities
01
Introduce various leisure activities such as SPA, massage, gym, etc., and provide English expressions.
Entertainment programs
02
Provide English entertainment program recommendations, such as concerts, dramas, movies, etc., to help learners enrich their travel life.
Detailed description
Natural scenery is one of the important attractions of tourism, such as magnificent mountains and rivers, clear lakes, beautiful beaches, and dense forests. These natural landscapes not only provide beautiful scenery, but also provide tourists with opportunities to get close to nature and experience its wonders and beauty.
《旅游英语》课件——Double Ninth Festival
Famous Poems
Famous Poems
九月九日忆山东兄弟 独在异乡为异客，每逢佳节倍思亲。 遥知兄弟登高处，遍插茱萸少一人。
九月十日即事 昨日登高罢，今朝再举觞。 菊花何太苦，遭此两重阳？
重·阳·佳·节
Thank you!
九 月 初九ຫໍສະໝຸດ 重·阳·佳·节Special Foods
民间习俗：吃重阳糕
On the Double Ninth Festival, people would like to drink chrysanthemum wine and have chrysanthemum cakes.
The Chinese word for cake is gao, a homonym of the Chinese word for "high", symbolizing progress and promotion at work and in daily life and improvement in life year by year. In addition, mountains are high, so eating cakes can take the place of going for a climb---by a stretch of the imagination.
Contents
I. Origin II.Things Chinese do III.Special Foods
Origin
Origin
重·阳·佳·节
be dated back to the Warring States became popular during the Han Dynasty.
旅游英语综合教程课件
Learn about quality standards and quality control methods for tourism products Understand how to ensure product quality and customer satisfaction through effective quality control measures
being able to solve common problems that may arise during a meal, such as appeals or dietary restrictions
Introduction to tourist attractions
要点一
Introduction to local attractions
01
Introduction to restaurant services
explaining the menu, taking orders, making recommendations, and explaining the payment process
02 03
Communication skills
Front desk services
handling phone calls, making reservations, arranging wake-up calls, handling mail and deliveries, and providing information about the hotel's facilities and services
03
实用旅游英语(选修) ppt课件
ppt课件
39
Luoyang
Luoyang is famous for being ancient capitals of 9 dynasties. It is said that there are four treasures in Luoyang.
Outdoor Sports Skiing/Hiking /Swimming/ Drifting/
Climbing/ Ancient art and culture Beijing opera martial art
ppt课件
17
Tourist Attraction
Traditional arts and crafts Blue and White Porcelain cutting embroidery[im'brɔidəri] n. 刺绣；刺绣品 Food cuisines /snacks Events Olympic Games World Expo Peony Fair Traditional Festivals Others religious activities Shopping hot spring gamble
paper
ppt课件
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Tourist Attraction
Shenzhen, there are many lovely places, like East OCT, Splendid China Folk Village, Window of the World, Happy Valley, where both adults and children like, and we can go there for fun. 深圳有很多旅游的好地方，比如东部华侨城、锦绣中华民俗村、世界 之窗、欢乐谷，那里是大人和小孩子都喜欢的地方，我们可以去那里 游玩。
关于旅游的英语PPT课件
4. Become Street Smart（学会见机行事）
You might already be book smart but add street smart to your persona then there’s no stopping you; it’s a killer combination. Travelling teaches you many of life’s lessons and you will gain pearls of wisdom along your journey; from being able to barter, to knowing when you are trying to be conned, there are many things new places can teach you. 你可能很会读书，但要是再能有一些生存智慧，那 就是完美的组合，你将无往不胜。旅行会教给你生 活中的许多经验教训，你一边旅行一边采集智慧之 珠；从讨价还价到不受人蒙骗，每到一个新地方， 你必然会有新斩获。
当没有人能告诉你该怎么做，你将更多地 感受自由。你就是老板。你决定要去的地 方，决定要做什么，决定要待多久。
3. Simplicity（返璞归真）
You will discover how much better life can be when you live it simply. No phone, email, TV, job, schedule, bills to pay; just you, your surroundings and your mind. Perfection.
旅游英语 清华大学出版社完整Unit1ppt课件
somedomestictypicaltravellingroutesbackgroundknowledgebackgroundknowledgewhentravanizedtravelagenciestransportationitinerarytravelerswecanalsobooktrainticketsairticketstours旅游类型typestours旅游类型inclusivetour包价旅游flydrivepackagetour自驾游conductedtour有导游陪同的旅游foreignindividualindependenttour散客旅游cultureorientedtravel文化旅游escortedtour全程陪同旅游leisuretravel休闲旅游10specialinteresttour专门兴趣旅游11agriculturaltourism农业观光旅游12sportstourism体育旅游practicematerialspracticematerialsdialogueonedecidewhethereachfollowingsentencesmanwantsnewyorknextweek
旅游主题英语ppt课件
Why do people choose a package tour?
• Many people don’t have the time or the inclination to plan a tour for themselves. They prefer to have somebody else to make the decisions and arrangements, that’s why we have package tours.
• Food and water. • A small amount of money. • Maybe a camera and a diary
to record your unforgettable journey.
9
Self-driving Tour
10
• China's self-driving started tour since 1990s • the development of economy
22
Medical Travel
medical travel is the international phenomenon of individuals travelling, often great distances, to access healthcare services that are otherwise not available due to high costs, long waiting lists or limited health-care capacity in the country of origin.
2. The purposes for business travel
《旅游英语》课件——Chinese Residential Houses
Hakka clay houses
representatives of southern residential houses
Tibetan's Diaofang
houses in minority populated areas
UnguisThe Architecture Idea
The Three Types of Residential Houses
Difference Between North and South
houses in the north houses in the south
representatives of northern residential houses
villages and towns in Jiangsu and Zhejiang province and west part of Hunan province are situated mostly along waterways. Their houses are characteristic of their combination with natural environment.
houses in minority populated areas
Shui, Dong, Dai, Va and Jingpo minorities
Mongolian people often live in yurts
旅游英语专项课程PPT课件( 33页)
• 可随意支配收入
• discretionary income
• disposable income
• 一般地
• by and large
• 大规模地
• on a large scale
• 适应，迎合
• cater to
• 促进，推动
• give an impetus to
• 就……而论，至于…… • so far as…is
•
4、心中没有过分的贪求，自然苦就少。口里不说多余的话，自然祸就少。腹内的食物能减少，自然病就少。思绪中没有过分欲，自然忧就少。大悲是无泪的，同样大悟
无言。缘来尽量要惜，缘尽就放。人生本来就空，对人家笑笑，对自己笑笑，笑着看天下，看日出日落，花谢花开，岂不自在，哪里来的尘埃!
•
5、心情就像衣服，脏了就拿去洗洗，晒晒，阳光自然就会蔓延开来。阳光那么好，何必自寻烦恼，过好每一个当下，一万个美丽的未来抵不过一个温暖的现在。
there are the needs for self-
actualization or self-realization, that
is, the need to develop one’s own potential, the need for aesthetics stimulation, the need to create or to
• To cater to this need, many
n
certain ethnic areas and people, providing specialized tours to return and visit “the old country” where some tourists may pick up a genealogical line or find their roots.
旅游英语课件-Tourism
Unit1 What is Tourism?When we think of tourism; we think primarily of people who are visiting a particular place for sightseeing, visiting friends and relatives, taking a vacation, and having a good time. They may spend their leisure time engaging in various sports, sunbathing, talking, singing, taking rides, touring, reading, or simply enjoying the environment. If we consider the subject further, we may include in our definition of tourism people who are participating in a convention, a business conference, or some other kind of business or professional activity, as well as those who are taking a study tour under an expert guide or doing some kind of scientific research or study.These visitors use all forms of transportation, from hiking in a wilderness park to flying in a jet to an exciting city. Transportation can include taking a chairlift up a Colorado mountainside or standing at the rail of a cruise ship looking across the blue Caribbean. Whether people travel by one of these means or by car, motorcoach, camper, train, taxi, motorbike, or bicycle, they are taking a trip and thus are engaging in tourism.Any attempt to define tourism and to describe its scope fully must consider the various groups that participate in and are affected by this industry. Their perspectives are vital to the development of a comprehensive definition. Four different perspectives of tourism can be identified:1. The tourist. The tourist seeks various psychic and physical experiences and satisfactions. The nature of these will largely determine the destinations chosen and the activities enjoyed.2. The businesses providing tourist goods and services. Business people see tourism as an opportunity to make a profit by supplying the goods and services that the tourist market demands.3. The government of the host community or area. Politicians view tourism as a wealth factor in the economy of their jurisdictions. Their perspective is related to the incomes their citizens can earn from this business. Politicians also consider the foreign exchange receipts from international tourism as well as the tax receipts collected from tourist expenditures, either directly or indirectly.4. The host community. Local people usually see tourism as a cultural and employment factor. Of importance to their group, for example, is the effect of the interaction between large numbers of international visitors and residents. This effect ma be beneficial of harmful, or both.Thus, tourism may be defined as the sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host governments, and host communities in the process of attracting and hosting these tourists and other visitors.Tourism is a composite of activities, services, and industries that delivers a travel experience: transportation, accommodations, eating and drinking establishments, shops, entertainment, activity facilities, and other hospitality services available for individuals or groups that are traveling away from home. It encompasses all providers of visitor and visitor-related services. Tourism is the entire world industry of travel, hotels, transportation, and all other components, including promotion, that serves the needs and wants of travelers. Finally, tourism is the sum total of tourist expenditures within the borders of a nation or a political subdivision or a transportation-centered economic area of contiguous states or nations. This economic concept also considers the income multiplier of these tourist expenditures.One has only to consider the multidimensional aspects of tourism and its interactions with other activities to understand why it is difficult to come up with a meaningful definition that will be universally accepted. Each of the many definitions that have arisen is aimed at fitting a special situation and solving an immediate problem, and the lack of uniform definitions has hampered study of tourism as discipline. Development of a field depends on (1) uniform definitions, (2) description, (3)analysis, (4) predictions, and (5) control.Modern tourism is a discipline that has only recently attracted the attention of scholars from many fields. The majority of studies have been conducted for special purposes and have used narrow operationaldefinitions to suit particular needs of researchers or government officials; these studies have got encompassed a systems approach. Consequently, many definitions of “tourism” and “the tourist” are based on distance traveled, the length of time spent, and the purpose of the trip. This makes it difficult to gather statistical information that scholars can use to develop a database, describe the tourism phenomenon, and do analyes. The problem is not trivial. It has been tackled by a number of august bodies over the years, including the League of Nations, the united Nations, the World Tourism Organization (WTO), the Organization for Economic Cooperation and Development (OECD),the National Tourism Resources Review Commission, and the U.S. Senate’s National Tourism Policy Study.World Tourism OrganizationThe international Conference of Travel and Tourism Statistics convened by the World Tourism Organization (WTO) in Ottawa, Canada, in 1991 reviewed, updated, and expanded on the work of earlier international groups. The ottawa Conference made some fundamental recommendations of definitions of tourism, travelers and tourists. The United Nations Statistical Commission adopted WTO’ recommendations on tourism statistics on March 4, 1993.TourismWTO has taken the concept of tourism beyond a stereotypical image of “h oliday-making.” The officially accepted definition is:Tourism comprises the activities of persons travelin to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” The term usual envi-ronment is intended to exclude trips within the area of usual residence and frequent and regular trips between the domicile and the workplace and other community trips of a routine character.1. International tourism:a. Inbound tourism: visits to a country by nonresidents.b. Out bound tourism: visits by residents of a country to another country.2. Internal tourism: visits by residents of a country to their own country.3. Domestic tourism: internal tourism plus inbound tourism (the tourism market of accommodation facilities and attractions within a country).4.National tourism: Internal tourism plus outbound tourism (the resident tourism market for travel agents and airlines).Traveler Terminology for International TourismUnderlying the forego ing conceptualization of tourism is the overall concept of traveler, defined as “any person on a trip between two or more countries or between twoor more localities within his/her country of usual residence.” All types of travelers engaged in tourism are d escribed as visitors, a term that constitutes the basicconcept of the entire system of tourism statistics. Visitors are persons who travel to a country other than the one in which they generally reside for a period not exceeding 12 months, whose main purpose is other than the exercise of an activity remunerated from within the place visited. Visitors are subdivided into two categories:1. Same-day visitors: visitors who do not spend the night in a collective or private accommodation in the country visited: for example, a cruise ship passenger spending four hours in a port.2. Tourists: Visitors who stay in the country visited for at least one night: for example, a visitor on a two-week vacation.There are many purposes for a visit, notably pleasure, business, and other purposes, such as family reasons, health, and transit.Wordschairlift an apparatus which carries people up and sown steep slopes in chairs thathang from a moving wire 升降椅；空中缆椅camper a motor vehicle big enough to live in when on holiday, use. Havingcooking equipment and beds in the back part 野营车motorbike a motorcycle 摩托车psychic of the mind as opposed to the body精神上的jurisdiction the right to use the power of an official body, esp. in order to makedecisions on questions of law 管辖权；司法权，审判权composite something made up of different parts or materials 混合物，合成物encompass to include or be concerned with (a wide range of activities, subjects,ideas) 包含，包括；涉及subdivision the act of dividing something that has already been divided, or the partsthat result from doing this 再分，细分contiguous (to, with) touching, next (to); having a shared borde（正式）接触着的，接近的；接壤的multidimensional 多维的hamper to cause difficulty in movement or activity 阻碍，妨碍；牵制trivial of little worth or importance 琐碎的，没有价值的august lit noble and grand 威严的；高贵的convene to call (a group of people, committee) to meet 召集（会议）；召集开会stereotypical as in an overly simple picture or opinion of person, group, or thing老套的，旧框框的consecutive following in regular unbroken order 连续的，连贯的domicile formal or law a person’s home; the place where a person lives or isconsidered to live for official purposes[法]户籍，正式居住地，信处workplace the room r building in which workers perform their work工作场所；工厂；车间inbound AmE incoming; inward bound 进来的outbound mowing sway from the speaker or the starting point 外出的，离开出发点underlie to be a hidden meaning or cause of 位于……之下；成为……基础foregoing (the one) that has been mentioned 前面的（事物），刚提到的（事物）conceptualization something that form a concept or concepts of概念化remunerate to reward; pay (someone) for work or trouble（正式）给……报酬；补偿transit the going or moving of people or goods from one place to another通行；过境Additional ReadingText A Mass TourismThe Historical SettingTourism harks back to the conquest of Alexander the Great (356-323BC) and the subsequent development of the Hellenistic urban system. It is argued that tourism requires both large claustrophobic cities and themeans to escape from them, both of which were present in Greece during this period.Within modern times, the notion of tourism is closely linked to the idea of the “Grand Tour”, which spanned the 16th to 19th Centuries. The Grand Tour is a “tour of certain cities in Western Europe undertaken primarily, but not exclusively, for education and pleasure”. This later era of grand tourism was typified by long, expensive, “classical” and “romantic” visits, mainly by the British aristocracy, to France, Italy, Germany, Switzerland and the Low Countries. Over time, and with the rise of the middle professional class, the Grand Tour was patronized by a wider segment of the population. Nonetheless, only 3%~4% of the Population represented the nucleus from which Grand Tourists might have be drawn. The golden age of the Grand Tour was the 18th Century, particularly the 30 years before the outbreak of the French Revolution in 1789. By the 1830s, the length of the Grand Tour fell from an average of 40 months in the mid-16th Century to an average of only 4 months.The growth of tourism to “mass” proportions as it is known today, has its fo undation in several timely innovations: technologically in the field of transportation; and in the existence of a critical facilitating force, entrepreneurship-in the person of Thomas Cook.In 1815, 1 year after the Battle of Waterloo ended the Napoleonic wars, the first channel crossing by steamer was made (the site of the battle itself becoming a major tourist attraction). By 1812, a regular service was operated between the ports of Dover and Calais. In 1828 the first railways were laid in France and Austria, and in 1844 the railway reached Switzerland. “This revolution in Transport technology and the low cost, speed and efficiency that it provided, led to an immediate expansion of European tourism.”Complementing transportation technology was the existenc e of entrepreneurial talent, “initiative” and “organizing genius” in the person of Thomas Cook. “His originality lay in his methods, his almost infinite capacity for taking trouble, his acute sense of the needs of his clients, his power of invention and his bold imagination” (Young, 1973). It has been written that “the father of modern tourism was unquestionable Thomas Cook” (English, 1986). “Cook was the perfect entrepreneur, a brilliant opportunist, quick to sense the need of his clientele…” (Turner and A sh, 1975). He was a true Schumpeterian entrepreneur-“a leader, a disturber of the peace”, who had the initiative, authority, foresight, and intuition and psyche to carry out innovations.Thomas Cook organized travel on a scale that had never been seen before. He heralded an era of organized, large-scale, relatively cheap tourism spread across national, regional and international destinations. If Europe had the “hot spots” for the Grand Tourists, the opening of the Far East, India and America, were the hallm arks of the Cook era. Until the early 1860s, Britain remained the main field of Cook’s activities; in 1862 he moved into Europe; he moved into America in 1866; took his first round-the-world trip in 1872; reached India and the Far East by the 1880s; and the first Cook hotel was established at Luxor (Egypt) in 1877.In 1862, the first true package tours were provided by Cook-all the details of transport and accommodation were pre-arranged for tourists who were, generally, of modest means. Spurred on by his example and the profits made by this entrepreneur, many imitators entered the fray. Turner and Ash write, for example, that ‘it was not long before his example was imitated; in 1863, the Stangen Travel Agency was established in Breslau. Stangen soon moved his center of operation to Berlin and became a successful rival to Cook’ (Tuner and Ash, 1975). By 19th –Century advances in transport technology, Thomas Cook and Son had effected a revolution in tourism by the end of the century. No longer the preserve of the wealth and the leisured, tourism was now an industry. While an average of 257 people per annum took part in Grand tourism during the 1547-1840 period (Towner, 1985), Cook had taken 20000 people to the Paris Exhibition of 1879-such was the magnitude of his entrepreneurial prowess.Despite the leaps and bounds that the industry experienced, tourism, until the 1930s, was still a matter of trains, boast and coaches. Travel by water transportation was a very important form of tourism during the1920s and 1930s. The ships themselves were a form of floating hotel, where the act of travel was equated with tourism. Travel was seen as an end in itself. As if the industry has gone full circle, today, cruise tourism is one of the fastest growing segments of the international tourism industry.It was in 1950 that the first package holiday built around air transport was organized. This was undertaken by Vladimir Raitz, a Russian émigré educated at the London School of Economics. His successful company, Horizon Holidays (now merged with Thomson, the largest UK operator) was one of the top three tour operators in Britain. By the 1960s, the package holiday business began to use air transport in a major way as Raitz’s competitors, spurred on by his success also began using the aircraft.Still, foreign travel in the 1930s remained a luxury commodity within the reach of only a privileged few having both plenty of free time and considerable purchasing power. This picture was to change when, coupled with post-war peace and prosperity, came innovations in aircraft technology and changes in labor legislation, which provided paid holidays, and the development of the package tour. Aided by these innovations, mass tourism had arrived.Mass Tourism DefinedMass tourism is a phenomenon of large-scale packaging of standardized leisure services at fixed prices for sale to a mass clientele. Mass tourism refers to key characteristics that the international tourism industry displayed during the 1960s, 1970s, and 1980s. Mass tourism exists if the following conditions hold.1. The holiday is standardized, rigidly packaged and inflexible, no part of the holiday could be altered except by paying higher prices.2. The holiday is produced through the mass replication of identical units, with scale economies as the driving force.3. The holiday is mass marketed to an undifferentiated clientele.4. The holiday is consumed en masse, with a lack of consideration by tourists for local norms, culture, people or the environments of tourist-receiving destinations.Standardization and rigidity are very clear characteristics of package tours offered on a large scale. An inclusive charter tour provides the same level of transportation, accommodation, meal and transfer services to all the clients who pay the same price, visit the same sun destination, sunbathe on the same beaches, sleep in the same high-rise hotels and in the same type of beds, read the same tourist brochures, visit the same sites, stay the same length of time, take the same kinds of photographs and even buy the same souvenirs.Within the confines of mass, standardized and rigidly packaged tourism, choice, individuality, personalized services and flexibility are just not possible (or where possible, it is at horrendous prices compared with the package price). There is little place within mass tourism for the individual who wishes to be different from the crows, who wishes to use different accommodation or participate in different holiday activities. It is true that many tourists have avoided the ¹mass¹tourist holidays and many have used the relatively cheap services of mass tourism as launching pads for their own vacations. However, in the 1960s and the 1970s, these were the exceptions rather than the common trend.Mass tourism certainly had its time and place. Today the tourism industry is in crisis. Mass tourism is no longer best practice. Conditions the gave birth to it –the frame conditions, consumers, technology, production and management practices-are themselves changing. Understanding how mass tourism came about and why it was best practice at the time are key to understanding why international tourism industry is being transformed and the shape that the new best practice is taking.Text B the Implications of New TourismNew tourism will change the boundaries of the tourism industry and radically alter the position ofindustry players. Players closest to consumers (e.g. travel agents, hotels, cruise ships) and those in control of the industry’s information (e.g. those that own CRSs) are expect ed to gain. CRSs will increasingly become the flexible alternative to pre-packaged holidays offered by tour operators. The role of tour operators is expected to decline in importance. It is no longer relevant whether a company is an airline, a travel agent, hotel or tour operator. What becomes more relevant are the activities along the value chain that they control.These changes imply a radical transformation of the opportunities available to the various players in the tourism industry. New functions and demands will emerge (e.g. quality control, flexible holidays). While at the same time other key activities will become less important (e.g. pre-packaged tours). Thus, the position of each player within the value chain will have to be re-thought. In addition, as the rules of the game continue to change, the pressures of cooperation and /or concentration are likely to be more intense.Diagonal integration-a process whereby firms use information technologies to logically combine services for best productivity and most profitability-will be one of the most significant developments in the international travel and leisure industry. Diagonal integration will become a international travel and leisure industry. It will continue to blur the boundaries among industry players and make the travel and tourism industry a system of wealth-creation. Already, the boundaries within the tourism industry, and between this industry and others, are becoming increasingly blurred. Players are crossing each others’ bor ders more than ever before: banks move into travel agencies; insurance companies acquire hotel interests; airlines provide credit card; department stores operate travel agencies; and pleasure-boat companies move into hotels.The industry, as a result of this trend, will be come more “s y stem”-like in nature. One of the key implications of the trend towards diagonal integration is that competitors will increasingly come from outside the industry. Equally, diagonal integration will offer opportunities for travel and tourism players to move into other industries, particularly services.New tourism holds a number of key implications for industry players. In what follows, we will briefly examine some of the implications for tour operators, travel agents, and hotels.Tour OperatorsSeveral of the value-creation activities of tour operators will decline in importance-particularly those of packaging, risk brokerage and distribution. These functions are being increasingly superseded by computerized reservation systems. In response to the declining importance of key activities, tour operators will have to take action several fronts. They will have to:●create more flexible packaged holidays;●expand their information functions (e.g. provide computerized reservation niches for specific products of destinations);●develop creative relationships with travel agencies (selected agents could have the option of flexible packaging holidays on-line from the tour operator’s portfolio); and●control the quality of the product at al levels.Quality control at all crucial phases in the delivery of the holiday will become a key source of competitive advantage for tour operators. Tour operators will have to take a far broader view of the holiday that they deliver. They will have to find ways of better controlling and influencing the product delivered to consumers.Travel agenciesThe importance of travel agency reservations, ticketing the client advice functions are all expected to grow in importance. Already travel agencies handle a large and growing proportion of airline bookings. In creating more value from these activities, travel agencies will have to use their CRSs creatively and provide the information that consumers want.It is to ensuring the satisfaction of the travel consumers that agencies must give priority in order to ensuretheir own long-term survival and competitiveness. The ability of travel agents to acquire, provide and transmit unbiased information in a courteous, efficient and timely manner will be key to their competitive success. Indeed, a competitor a gency will be able to copy a convenient ‘high-street’ location, subscribe to the same airline reservation system and place satellite printers in their corporate clients’ offices. However, a competitor will have tremendous difficulty in copying travel agency personnel who place the interest of the consumers first, causing them to be loyal.New opportunities for travel agencies to create value will emerge in the areas of packaging and in the representation of services other than those of tour operators. Travel agencies will have the information at their finger-tip to provide flexible itineraries. Strategically, through cooperation with other agencies, agents can increase buying power with airlines and other suppliers in order to obtain competitive prices for package components. This will allow travel agencies the avenue to provide competitively priced, flexible holiday packages. Travel agencies will also find it profitable to represent other services such as cruise ships, pleasure boats, car-rental companies, hotels, spas and other segments that will grow in importance in the travel and leisure industry.HotelsHotels will no longer be able to leave their marketing to tour operators or their reservations systems. They will have to get closer to their consumers and to travel agents in the market place. This is the only way that hotels will be able to adjust effectively their products to suit their changing clients. Being close to consumers and supplying the experiences they want have become so important that hotels can no longer simply sit back and expect their rooms to be sold.One of the key ingredients in the success of Sandals and SuperClub all-inclusive hotels in the Caribbean, for example, is the strong links they have established with travel agents in the marketplace. Nothing is left to chance. Sandals and SuperClub employ sales agents in the marketplace whose business it is to travel the length and breath of the USA (and increasingly European) markets to educate travel agents about their product, new services, new properties and new experiences being offered.Hotels will have to work more closely with their guests, listen to them and modify the services they offer to meet the new demands. Hotels will also have to identify market niches, segment the market and provide the experiences that consumers want and for which they are willing to pay.什么是旅游一提到旅游，我们首先会想到这样一些人：他们到某个特定的景点去观光、去拜访朋友或亲戚、去度假，并且过得很愉快。
Unit1《旅游英语》PPT课件
This component consists of those who provide accommodations to people in the form of hotels, resorts, apartments, camps, guesthouses etc. The accommodations may be marketed individually or through the tour operators in the form of package. Direct marketing may require huge costs on advertisements while sales through a tour operator may guarantee the occupancy rate throughout a holiday season. These service providers also take care of the catering needs of the people by providing them with huge cafeterias, various fast food outlets in house or in the form of a galleria.
(Adapted from Technofunc)
Part Three: Text B: A Brief History of Tourism
The history of tourism can be traced back to ancient years. As ancient world empires grew in Africa, Asia and the Middle East, the infrastructure necessary for travel such as land routes and water ways were created and vehicles and other means for travel were developed. During the Egyptian dynasties, travel for both business and pleasure began to flourish and hospitality centers were built along major routes and in the cities to accommodate travelers travelling between central government posts and outlying territories. At the height of the Assyrian empire, the means of travel were improved, the roads were improved, and markers were established to indicate distances and directions. Later, the Persians made further improvement to the road systems and developed four-wheeled carriages for transportation.
《旅游英语》课件——Chinese Ancient Bridges 中国古桥
Chinese Ancient Bridges
中国古桥
Module 3
Contents
1. Brief introduction2. Beam Bridge3. Arch Bridge4. Cable Suspension Bridge5. Floating Bridge
structure & appearance: 4 categories beam bridges, arch bridges, cable suspension bridges floating bridgesMaterials: 6 categories wooden bridges stone bridges brick bridges bamboo bridges rattan bridges iron bridges.
Brief introduction
the simplest bridge types in structural terms. built by one horizontal beam and two supports on either end. the earliest bridge and commonly used wood, stone or wood and stone mixed forms appeared in primitive societyA large number of stone-pier and stone-beam bridges were constructed during the Song
Arch Bridge
stone arch bridges: very common a single arch double arch arches depending on the width of the river. 2. brick arch bridges: rare and only used in temples or gardens3. wood arch bridges
Unit3《旅游英语》PPT课件
Part Two:
Text A:The Tour Wholesaler
Tour wholesaling became an important segment of the U.S. travel industry after World War II. It has expanded substantially since the 1960s, largely because air carriers wanted to fill the increasing numbers of aircraft seats. The tour wholesale business consists primarily of planning, preparing, and marketing a vacation tour, including making reservations and consolidating transportation and ground services into a tour assembled for a departure date to a specific destination. Tours are then sold to the public through retail outlets such as travel agents and airline ticket offices.
Part Two: Text A:The Tour Wholesaler
The tour wholesaler (also called tour operator) puts together a tour and all its components and sells the tour through his or her own company, through retail outlets, and/or through approved retail travel agencies. Wholesalers can offer vacation packages to the traveling public at prices lower than an individual traveler can arrange because wholesalers can buy services such as transportation, hotel rooms, sightseeing services, airport transfers, and meals in large quantities at discounted prices.
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View types
opposite scenery view in opposite place
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Introduction of Zhuozheng Garden
The whole garden is the embodiment of what the ancient people have been pursuing all the time as the ”earthly Heaven” because it represents the traditional Chinese philosophical concepts of showing high ideas by simple living. Mother of all gardens
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moon gate
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Pavilion Platform 台 Waterside pavilion Pond 池 Stone boat 石舫 Bonsai 盆景 Hall Rockeries Winding path
Translation
望江楼公园在成都东南郊锦江南岸， 过去是唐女 诗人 薛涛居住的地方， 今井尚存， 相传薛涛汲 井并制签做诗。 崇丽阁是园内的主要建筑， 矗立 在江畔， 帮名望江楼。 共四层， 高30米， 鎏金 宝顶（golden roof and yellow ridge),绿瓦红 柱（green tiles and red pillars), 与蓝天翠竹 相映成趣。 此外还有濯井楼，吟诗楼等建筑。 园 内翠竹万千， 幽篁如海， 有百余种， 其中许多 甚是名贵， 为国外罕见， 故又名：“竹的公园”
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Features of Suzhou Gardens
1. most of them are private gardens 2. usually built at one side or the back of the residential houses. 3. a large space set in a landscape of artistically arranged rockeries, ponds, pavilions, bridges, trees and flowers. 4. surrounding the beautiful scene are small open areas partitioned by corridors or walls with latticed widows or beautifully shaped doors. 5. building in the garden were used for receiving guests, hold banquets, reading, or writhing poet. 6. The winding corridors connect various buildings and also provide a covered veranda as shelter from the rain and shade from the sun Your company slogan
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Introduction of Zhuozheng Garden
Name: humble Administrator’s Garden BD year: 4th year of the reign of Emperor Zhengde of the Ming Dynasty. Who: a retired Official Wang Xianchen went back to his hometown Suzhou because of the setback in his official career. A garden based on Dahong Temple and set up pavilions, bridges and planted trees in it.
Fun Time
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Fun Time
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Useful words and expressions
Brick carving Animal Wood cut Color pattern Gate tower carved beams and painted rafters overhanging eaves
Байду номын сангаас
Task； writing
1. history 2. floor area; floor space 3. layout 4. characteristic；distinguishing feature； unique feature 5. main scenic spots 6. traffic 7 opening time
English for a tour guide
Sightseeing
Table of Contents
1 meeting on arrival
2
sightseeing
3
shopping
4
recreation
5
handling emergency case
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Private Gardens
1. how many famous gardens are there in Suzhou? What are they? 2. what are the characteristics of the privates gardens? 3. what were the buildings in the private gardens used for?
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Reference words
Picturesque Distinctive Tower Path 小径 Zigzag 弯曲 Exquisite 中国古典园林 classical Chinese garden 中国传统园林 traditional Chinese garden
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Types of Chinese Gardens
Types of Chinese Gardens
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Name the following items
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4. List the famous Gardens in the North 5. What are the characteristic of the imperial gardens?
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Features of Imperial Gardens
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review
1. When did Chinese Gardens first appear? 2. When did the Garden building see its heyday?
3. How many kinds of traditional Chinese gardens are there in China? What are they?
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translation
chongli pavilion, chongli means loftiness and elegance. four-storied building the top two storied is eight side with a painted golden roof. The following two stores have four square sides and gently upturned eaves. The bottom base of the tower has four sides, which symbolize that the universe is round in the sky and square on the earth the glazed golden roof shines in the sunlight among green trees and bamboos.
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Features of Imperial Gardens
6.Colored paintings 7.Screen walls 8. Stone tablets 9. Bridges 10. Man-made hills and lakes Ingeniously-designed building