汇丰HSBC汇丰银行汇丰集团ppt模板

英国HSBC汇丰银行详解

到了英国以后，由于今后包括签手机，签这个签那个，日常消费，及时取现，存钱理财，以及几乎一切和direct debit有关的都需要在本地银行开户，在英国办张银行卡的便利之处我想不必多说了，至于在哪家银行开户，怎么办，在这里我主要想说的HSBC即汇丰银行的详细说明。

（至于汇丰对于其他银行的优势有很多，这个仁者见仁了，除了什么金融500强的头号种子，什么别的银行可能倒闭但汇丰不倒等一些和我们目前生活相距甚远的大问题，比较实际的问题是比如我喜欢汇丰的办事效率，大厅一般有1个人专门负责解答你的提问，然后告诉你该怎么做，到哪里做，而其他很多银行没有这项服务，你通常都需要排很久的队(而通常你也不知道你是否排的是正确的队)，我的一个朋友为了关闭账户排了1个多小时的队，因为她首先排队说明她想要关闭账户，然后被告知你需要到那里去排队将银行卡内现金全部取出，之后她又排队取现，再之后又排队关闭账户，如果是在汇丰的话，大厅的那个咨询师会给你安排一位专门负责你关闭账户的业务人员，帮你迅速解决问题，并且汇丰还有很多便捷的地方，比如任何一家汇丰都有自助存钱机，把卡一插，钱往里一扔就ok了，不需要排队，还有的机器可以存零钱，还有等等优势，不过这个就像之前所说的那样，仁者见仁，其他银行包括TSB等也各自的优势比如TSB对于刚来英国的童鞋开普通账户是没有管理费的，而汇丰不是，具体下面会说明。

）首先先做个汇丰银行的简介，刚来到这里的童鞋可能会发现，汇丰的广告大部分都和中国或者亚洲其他国家有关，不是因为最近流行中国风，而是第一家汇丰银行就是在香港创立的，当然那时香港还是英国的殖民地，同年在上海又开办了一家分行，所以汇丰的全称是：香港上海汇丰银行有限公司，英文全称：The Hong Kong and Shanghai Banking Corporation Limited （HS代表的就是香港和上海）。

当然了，这自然不能表示汇丰银行就是中国的，当年汇丰的创始人是苏格兰人，而且那时香港也是英国殖民地。

汇丰HSBC汇丰银行汇丰集团汇丰控股ppt通用模板

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案例7—汇丰银行

汇丰银行汇丰银行（HSBC)作为“全世界的本土化银行”(word’s local bank)而为人们熟知。

汇丰银行的前身是成立于1865年的香港上海汇丰银行有限公司（Hong Kong & Shanghai Banking Corporation），为不断增长的中英贸易提供金融服务。

现在，汇丰银行已经是一个在世界82个国家建立有10 000个分支，为1亿顾客提供服务的世界第二大银行。

公司架构是按照产品线（包括个人理财，消费信贷，商业银行，法人投资银行，私募银行）和地区细分(亚太区，欧洲区，北美区，南美区，中东区)建立的。

即使业务遍布82个不同的国家，它仍然努力在每一个地区保持一种本土化的意识和知识。

汇丰银行的基本的经营战略就是贴近顾客。

就像汇丰银行总裁约翰·邦德（John Bond）先生在2003年11月说的：“我们作为‘全世界的本本土化银行’，使我们能够在每一个国家把本土化的知识与世界范围的操作平台独创性地结合起来。

”我们可以看一下汇丰银行在纽约市的本土化营销效果。

为了给见惯了各种促销的纽约人证明这个以伦敦为基础的金融巨头是“全世界的本土化银行”，汇丰银行举办了一次“纽约市最博学的出租车司机”的竞赛，获胜者可以在当年为汇丰银行做全职司机。

同时，汇丰银行的顾客也是赢家。

每位持有汇丰银行卡、支票簿或银行对账单的顾客都能得到免费搭乘一次印有汇丰银行品牌的出租车。

这次活动显示了汇丰银行的本土化知识。

“为了使纽约人相信你是本土化的，你必须本土化地运作。

”Penegade营销集团首席执行官德鲁·尼萨(Drew Neisser)说道。

在香港，汇丰银行发起了另一个不同的运动。

在这个地区遭受SARS沉重打击的时候，汇丰银行发出了一项旨在重振当地经济活力的计划。

对于在那些受SARS影响最严重的行业(影院、酒店、旅馆和旅行社)从业的顾客，汇丰银行提出了“利息再投资方案”。

这个方案减轻了它的顾客的财政负担。

HSBS汇丰银行

HSBC Asia-Pacific Chairman

Vincent Chen郑海泉， (1948－ ) Originally from zhongshan, Hong Kong banker, 1998, the hang seng bank transfer to vice chairman and chief executive.

HSBC Bank (China) Company Limited
2007 was established in Shanghai . Belonging to HSBC Hong Kong branch .
Historical origin历史渊源
After
the opium war, China portal is opened, western powers scramble to expand economic interests in China.鸦片战争后，中国门户被打开，西方列强争相扩大在华经济利益Contend with royal bank of China .与中国皇家银行抗衡.
HSBC
汇丰银行
Catalog

HSBC 1.Full name 2.Status 3.Established Time and Headquarter 4.Employee 5.Annual Revenue 6. Logo HSBC (China) 7.Historical origin 8.Branches 9.Business in China 10Group operating principles n-Pacific Chairman
In

汇丰风险管理案例33页PPT

(2)credit quality : △CRR：10 grade or 23 grade (PD) depending on the degree of
sopistication of the BASEL 2 adopted
2 wholesale lending
△Commercial company: risk rating system--IRB(internal rating based) (BASEL TWO)
3(3) avaliable unencumbered assets (闲置资产）
4(1)LCR × (EU endorsement) (2)NSFR ×(uncertain of calibration) it may expect to announce until 2019
中国银行流动性风险管理
1 Value at risk and stressed value at risk
Contract:
2 stress testing
----evaluate the values of more extreme events
or movements in a set of financial variables

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5 concentration of exposure
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贸易融资结算培训-汇丰银行HSBC内部培训资料

基准利率
10 PUBLIC
Insert GPS number here
世界主要国家基准利率
我们的服务质量和承诺受到顾客和业内的认可:
全球最佳供应链融资提供商
中国最佳国际贸易银行
环球金融 2008 – 2009
贸易融资 2008 – 2009
最佳贸易融资银行
亚洲最佳贸易融资银行
亚洲货物新闻 2003 – 2009
成立外资法人银行使我们能够进一步拓展我们的网络和服务范围，尤其是增强我们人民币融资的能力，以使我们的客户受益 120 个网点, 包括26家分行和 94家支行, 是在内地服务网络最广泛的外资银行汇丰中国能为企业提供全面的本外币服务在中国，三个单据处理中心及地方贸易服务团队
远期债权凭证包括，远期汇票，远期信用证，保函，银行/客户本票
换句话说 , 福费廷也就是无追索权的贴现 , 其实质是出口商将因远期收汇
而可能发生的风险全部转嫁给福费廷行，同时获得福费廷行的即期付款。
4 PUBLIC
Insert GPS number here
福费廷

增加贸易成交机会规避贸易有关风险（政治、经济、转帐和商业）接受多种国际货币且规避汇率变化的风险加速出口收款，改善现金流／资产负债表手续、操作简单
Hong Kong
Australia
Sri Lanka
Bangladesh
Indonesia
India
Mauritius
Philippines
Malaysia
P New Zealand P
Netherlands
P Singapore PPoland来自P Vietnam P

英国HSBC汇丰银行详解

到了英国以后，由于今后包括签手机，签这个签那个，日常消费，及时取现，存钱理财，以及几乎一切和direct debit有关的都需要在本地银行开户，在英国办X银行卡的便利之处我想不必多说了，至于在哪家银行开户，怎么办，在这里我主要想说的HSBC即汇丰银行的详细说明。

（至于汇丰对于其他银行的优势有很多，这个仁者见仁了，除了什么金融500强的头号种子，什么别的银行可能倒闭但汇丰不倒等一些和我们目前生活相距甚远的大问题，比较实际的问题是比如我喜欢汇丰的办事效率，大厅一般有1个人专门负责解答你的提问，然后告诉你该怎么做，到哪里做，而其他很多银行没有这项服务，你通常都需要排很久的队(而通常你也不知道你是否排的是正确的队)，我的一个朋友为了关闭账户排了1个多小时的队，因为她首先排队说明她想要关闭账户，然后被告知你需要到那里去排队将银行卡内现金全部取出，之后她又排队取现，再之后又排队关闭账户，如果是在汇丰的话，大厅的那个咨询师会给你安排一位专门负责你关闭账户的业务人员，帮你迅速解决问题，并且汇丰还有很多便捷的地方，比如任何一家汇丰都有自助存钱机，把卡一插，钱往里一扔就ok了，不需要排队，还有的机器可以存零钱，还有等等优势，不过这个就像之前所说的那样，仁者见仁，其他银行包括TSB等也各自的优势比如TSB对于刚来英国的童鞋开普通账户是没有管理费的，而汇丰不是，具体下面会说明。

）首先先做个汇丰银行的简介，刚来到这里的童鞋可能会发现，汇丰的广告大部分都和中国或者亚洲其他国家有关，不是因为最近流行中国风，而是第一家汇丰银行就是在XX创立的，当然那时XX还是英国的殖民地，同年在XX又开办了一家分行，所以汇丰的全称是：XXXX 汇丰银行XX，英文全称：The Hong Kong and Shanghai Banking Corporation Limited （HS代表的就是XX和XX）。

当然了，这自然不能表示汇丰银行就是中国的，当年汇丰的创始人是苏格兰人，而且那时XX也是英国殖民地。

汇丰银行业务概览课件

香港交易所是全球最活跃的证券市场之一，也是亚洲市值最大的证券市场之一。香港交易所已经成为内地企业在港融资的重要平台
–首次公开发行（IPO） –后续发行融资 –可转换债券 –私募
2005年以来香港10大首次公开发行（IPO）交易
中国工商银行中国银行中国建设银行* 中信银行中国神华能源* The Link REIT 中国交通建设交通银行 219亿美元 112亿美元 92亿美元 59亿美元 32亿美元 28亿美元 24亿美元
Receivables 应收帐款 Management 管理系统 System 合作银行网络帐户信息管理 Information Alliance Bank Management Network 应收帐款 A/R Management 管理企业财务/ Our ERP/ 资金流动性 Treasury Treasury Clients 资金管理 Management 管理 Systems 系统应付帐款管理 A/P Management
继入股交通银行、上海银行、平安保险和成立汇丰晋信基金管理有限公司之后，汇丰透过其附属公司汇丰保险（亚洲）有限公司于2007年9月获得批准，与总部设于北京的战略伙伴国民信托有限公司共同筹建合资保险公司，进一步拓展汇丰在中国内地的投资。
12
谢谢！
汇丰银行业务概览
内容
汇丰银行简介汇丰银行业务架构
1.1 1.2
个人银行和私人银行服务
企业银行服务介绍融资及投资银行服务贸易服务账户及资金管理风险管理资产增值汇丰最新发展
债务融资及股本融资进出口服务及贸易融资各种账户及现金/收付款管理利率/汇率风险规避各种投资产品积极参与中国大陆经济发展
可于到期日全数取回本金

汇丰银行资料

汇丰银行
汇丰银行概况简介
about HSBC
• 香港上海汇丰银行有限公司（The Hongkong and Shanghai Banking Corporation Limited，简称HSB C和汇丰）为汇丰控股有限公司的全资附属公司，属于汇丰集团的创始成员以及在亚太地区的旗舰，也是香港最大的注册银行，以及香港三大发钞银行之一（其他两个是中国银行（香港）和渣打银行），总部位于中环皇后大道中1号香港汇丰总行大厦，现时香港上海汇丰银行及各附属公司主要在亚太地区设立约700间分行及办事处。
基本户人民币基本户可用于人民币款项的收付和提现一家企业只可开立一个人民币基本户员工工资和奖金必须通过基本户支付一般户人民币一般户可用于人民币款项的收付，但不能提现一家企业可以按实际需求开立多个人民币一般户
产品优势
人民币账户可以是活期账户、存款账户、贷款账户或用于结算的账户
存款有息，在您随时轻松运作账户的同时为您带来利息收益
卓越理财账户
• 免费享受于汇丰中国内地各分支行之间的异地现金存取服务 • 用汇丰卓越理财借记卡从全球的汇丰集团ATM机上免费提取现金 • 通过“汇丰环球网上银行”浏览世界各地的汇丰账户情况，并可通过网上银
行在汇丰同名账户间免费转账 • 在汇丰卓越理财中心获得优先服务，满足您的日常理财需求以及跨国银行需
• 双周定额还款（双周供）
• 双周定额还款节省贷款利息，缩短还款期。
• 每月递减还款（等额本金）
• 还款本金按贷款本金平均每月分摊额计算，利息则按尚欠本金计算，令供款额按月递减，替您节省利息开支
非本地居民银行按揭贷款
• 主要特点
• 提供优惠的贷款利率* • 灵活性 -最高贷款金额可达房产价值的70%，行服务-住房贷款

香港汇丰银行大厦建筑结构分析 ppt课件

总结结论2Fra bibliotek 精品资料• 你怎么称呼老师？ • 如果老师最后没有总结一节课的重点的难点，你
是否会认为老师的教学方法需要改进？ • 你所经历的课堂，是讲座式还是讨论式？ • 教师的教鞭 • “不怕太阳晒，也不怕那风雨狂，只怕先生骂我
笨，没有学问无颜见爹娘 ……” • “太阳当空照，花儿对我笑，小鸟说早早早……”
能充分利用占地面积符合香港的城市规划结构体系悬挂体系分类悬臂帽顶拱式悬臂梁主构架虽然承受压弯但是由于截面尺寸较大稳定承载力较高强度能够充分发挥吊杆是次构件虽然截面尺寸小但是由于仅承受拉力强度也能得到充分发挥
建筑结构选型案例分析
停放在港口的宇宙飞船
香港汇丰银行大厦
目录
1
建筑介绍
2
结构分析
3
结构创新
4
奥韦·阿鲁普（Ove Arup,1895.4.16—
1988.2.5
英国结构师协会会员
国际著名工程咨询公司奥雅纳的创始人
7
目录
1
建筑介绍
2
结构分析
3
结构创新
4
总结结论
8
设计理念
1.在建筑上要有与众不同的独特外貌
以新颖的结构体系表现建筑
2.在使用上要有最大的灵活性和可变性
能充分适应发展中的银行业的需求
外墙大体上用玻璃制作，以整套垂直窗棂支撑，藉此强化透明感。
30
结构的缺点
1
巨型悬挂体系结构的设计和施工都比较复杂，一般都是为了适应建筑规划的要求才会采用这种结构体系
2
由于构件刚度增大，温度，收缩和局部压力的影响也会加剧，节点构造上也会出现新的问题。
3

汇丰卓越理财介绍_Apr08

名中，名列榜首，成为全球最具价值的银行品牌。也是唯一一个获得最高评级“三A”的银行品牌。
Clic什k 么to e是dit财M富ast管er 理titl？e style
• 财富管理是帮助人们累积资产，使资产保值并使其得到增值的一种手段。
• 它同时也帮助人们达成他们在不同的人生阶段的理财目标，例如孩子的教育计划，自己的退休计划以及遗产安排。
关键时刻提供安全保障
•如您不幸丢失现金和银行卡，您可以亲临汇丰海外任何一家分行领取应急现金； •24小时卓越理财紧急支援热线（1）314 275 6781，从全球200个国家或地区的24万多个网点领取应急现金。
C卓lic越k to理ed财it 八Ma大ste省r ti钱tle锦sty囊le
网上同名账户间汇款卓越理财客户可以免费通过网上银行在汇丰集团内部的同名账户之间汇款。海外汇丰开户预约我行为符合有关规定的卓越理财客户免费提供海外汇丰开户预约服务。账户服务卓越理财客户可以免费享受一系列的账户服务，如传真服务、附加结单、转递汇丰集团文件、更换网上银行 “安全密码器”等。异地服务卓越理财客户可以免费享受于汇丰中国内地各分支行之间的异地现金存取服务。
22%（欧元） 36%（澳元） 22%（人民币）
Cli双ck利to存e款dit Master title style 投资高效双赢潜力
1
投资期短
1. 2
多种货币选择
3. 3
获享本金,利息和期权
双利存款是一项集定期存款与外币期权投资于一身的产品，通过外币汇价的变动，让您有机会获享较一般外币定期存款更优厚的回报，提升财富增值潜力，并同时满足您对外币投资的需要。
• 香港上海汇丰银行是集团的创始成员和集团在亚太区的旗舰，亦是香港特别行政区最大的本地注册银行及三家发钞银行之一。

HSBC汇丰银行详细介绍

Who is HSBC?We are the world's local bank.Headquartered in London, HSBC is one of the largest banking and financial services organisations in the world. HSBC's international network comprises around 9,500 offices in 85 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.With listings on the London, Hong Kong, New York, Paris and Bermuda stock exchanges, shares in HSBC Holdings plc are held by around 200,000 shareholders in some 100 countries and territories. The shares are traded on the New York Stock Exchange in the form of American Depositary Receipts.Through an international network linked by advanced technology, including a rapidly growing e-commerce capability, HSBC provides a comprehensive range of financial services: personal financial services; commercial banking; corporate, investment banking and markets; private banking; and other activities.Business principles and valuesThe HSBC corporate character defines the values and principles inherent in all our everyday dealings.Group HistoryThe HSBC Group has an international pedigree which is unique. Many of its principal companies opened for business over a century ago and they have a history which is rich in variety and achievement. The HSBCGroup is named after its founding member, The Hongkong and Shanghai Banking Corporation Limited, which was established in 1865 to finance the growing trade between China and Europe.The Board of Directors of HSBC Holdings plcS K Green, Group ChairmanAge 59. An executive Director since 1998; Group Chief Executive from 2003 to May 2006. Joined HSBC in 1982. Chairman of HSBC Bank plc, HSBC North America Holdings Inc. and HSBC Private Banking Holdings (Suisse) SA. A Director of HSBC France and The Hongkong and Shanghai Banking Corporation Limited. Group Treasurer from 1992 to 1998. Executive Director, Corporate, Investment Banking and Markets from 1998 to 2003. Chairman of The British Bankers' Association.M F Geoghegan, CBE, Group Chief ExecutiveAge 54. An executive Director since 2004. Joined HSBC in 1973. Chairman of the Group Management Board.Chairman of HSBC Bank USA, N.A., HSBC USA Inc. and HSBC Bank Canada. Deputy Chairman of HSBC Bank plc. A Director of The Hongkong and Shanghai Banking Corporation Limited, HSBC France, HSBC North America Holdings Inc. and HSBC National Bank USA. President of HSBC Bank Brasil S.A.-Banco Múltiplo from 1997 to 2003 andresponsible for all of HSBC's business throughout South America from 2000 to 2003. Chief Executive of HSBC Bank plc from 2004 to March 2006.A non-executive Director and Chairman of Young Enterprise.S A CatzAge 46. A non-executive Director since 1 May 2008. President and Chief Financial Officer of Oracle Corporation. Managing Director of Donaldson, Lufkin & Jenrette from 1997 to 1999. Joined Oracle in 1999 and appointed to the Board of Directors in 2001.V H C Cheng, OBE, Chairman of The Hongkong and Shanghai Banking Corporation LimitedAge 59. An executive Director since 1 February 2008. Chairman of HSBC Bank (China) Company Limited and HSBC Investments (Hong Kong) Limited and a Director of HSBC Bank Australia Limited. Joined HSBC in 1978. Appointed a Group General Manager in 1995 and a Group Managing Director in 2005. A Director of Great Eagle Holdings Limited and a Member of the Exchange Fund Advisory Committee of the Hong Kong Monetary Authority. Vice Chairman of the China Banking Association from 10 December 2007. Appointed a member of the 11th Chinese People's Political ConsultativeConference ('CPPCC') and a senior advisor to the 11th Beijing Municipal Committee of the CPPCC. Deputy Chairman and Chief Executive Officer of Hang Seng Bank Limited from 1998 to 2005. A Director of Swire Pacific Limited from 2005 to January 2008.J D CoombeAge 63. Chairman of Hogg Robinson plc. A non-executive Director since 2005. A member of the Group Audit Committee and of the Remuneration Committee. A non-executive Director of Home Retail Group plc. A trustee of the Royal Academy Trust. Former executive Director and Chief Financial Officer of GlaxoSmithKline plc and a former member of the Supervisory Board of Siemens AG. A former Chairman of The Hundred Group of Finance Directors and a former member of the Accounting Standards Board.J L D uránAge 43. Chief Executive of Carrefour SA and Chairman of its Management Board of Directors. A non-executive Director since 1 January 2008. Joined Carrefour SA in 1991. Chief Financial Officer and Managing Director, Organisation and Systems of Carrefour SA from 2001 to 2005.R A FairheadAge 46. Chief Executive Officer and Director of the Financial Times Group Limited and a Director of Pearson plc. Chairman of Interactive Data Corporation. A non-executive Director since 2004. Chairman of the Group Audit Committee. A non-executive Director of The Economist Newspaper Limited. Finance Director of Pearson plc from 2002 to June 2006. Former Executive Vice President, Strategy and Group Control of Imperial Chemical Industries plc.D J Flint, CBE, Group Finance DirectorAge 52. Joined HSBC as an executive Director in 1995. Non-executive Chairman of HSBC Finance Corporation. A non-executive Director of BPp.l.c. and a member of the Consultative Committee of the Large Business Advisory Board of HM Revenue & Customs. Chaired the Financial Reporting Council's review of the Turnbull Guidance on Internal Control. Served on the Accounting Standards Board and the Standards Advisory Council of the International Accounting Standards Board from 2001 to 2004. A former partner in KPMG.A A Flockhart, CBEAge 56. Chief Executive Officer of The Hongkong and ShanghaiBanking Corporation Limited and Global Head of Commercial Banking. An executive Director since 1 May 2008. Joined HSBC in 1974. A Director of Hang Seng Limited, HSBC Bank Australia Limited, HSBC Bank (China) Company Limited, and Chairman of HSBC Bank Malaysia Berhad. Managing Director of The Saudi British Bank from 1997 to 1999 and SeniorExecutive Vice-President, Commercial Banking, HSBC USA, N.A. from 1999to 2002. Chief Executive Officer, Mexico from 2002 to October 2006. President and Group Managing Director Latin America and the Caribbean from October 2006 to 20 July 2007. Appointed a Group General Manager in 2002 and a Group Managing Director in 2006.*W K L Fung, OBEAge 59. Group Managing Director of Li & Fung Limited. A non-executive Director since 1998. A member of the Corporate Sustainability Committee. Deputy Chairman of The Hongkong and Shanghai Banking Corporation Limited.A Director of King Lun Management Limited. A non-executive Director of CLP Holdings Limited, Integrated Distribution Services Group Limited, Convenience Retail Asia Limited, Shui On Land Limited and VTech HoldingsLimited. A member of the Hong Kong Trade Development Council. A former non-executive Director of Bank of Communications Co. Ltd. Former Chairman of the Hong Kong General Chamber of Commerce, the Hong Kong Exporters' Association and the Pacific Economic Co-operation Committee.S T GulliverAge 49. Head of Global Banking and Markets and HSBC Global Asset Management. An executive Director since 1 May 2008. Joined HSBC in 1980.A Director of HSBC Bank plc, HSBC Private Banking Holdings (Suisse) SA, HSBC USA Inc. and The Hongkong and Shanghai Banking Corporation Limited.A member of the Supervisory Board of HSBC Trinkaus & Burkhardt AG. Head of Treasury and Capital Markets in Asia-Pacific from 1996 to 2002. Head of Global Banking and Markets from 2003 to May 2006. Appointed a Group General Manager in 2000 and a Group Managing Director in 2004.J W J Hughes-HallettAge 58. Chairman of John Swire & Sons Limited. A non-executive Director since 2005. A member of the Group Audit Committee and of the Nomination Committee. A non-executive Director of The Hongkong and Shanghai Banking Corporation Limited from 1999 to 2004. A non-executive Director and formerly Chairman of Cathay Pacific Airways Limited and Swire PacificLimited. A Director of China Festival 2008. A trustee of the Dulwich Picture Gallery and the Esmée F airbairn Foundation. A member of The Hong Kong Association and of the Governing Body of the School of Oriental and African Studies, University of London.W S H LaidlawAge 52. Chief Executive Officer of Centrica plc. A non-executiveDirector since 1 January 2008. A Trustee of RAFT, a medical charity for burns and reconstructive surgery. A member of the Business Council for International Understanding. President and Chief Operating Officer of Amerada Hess Corporation from 1995 to 2001. Chief Executive Officer of Enterprise Oil plc from 2001 to 2002. Executive Vice President of Chevron Corporation from 2003 to 2006, and a non-executive Director of Hanson PLC from 2003 to 24 August 2007.Sir Mark Moody-Stuart, KCMGAge 67. Chairman of Anglo American plc. A non-executive Director since 2001. Chairman of the Remuneration Committee and a member of the Corporate Sustainability Committee. A non-executive Director of Accenture Limited, Saudi Aramco, a Governor of Nuffield Hospitals and President of the Liverpool School of Tropical Medicine. Chairman of theGlobal Business Coalition on HIV/AIDS and the Global Compact Foundation.A former Director and Chairman of The ‘Shell' Transport and Trading Company, plc and former Chairman of the Committee of Managing Directors of the Royal Dutch/Shell Group of Companies.G MorganAge 62. A non-executive Director since October 2006. A member of the Remuneration Committee. Non-executive Chairman of SNC-Lavalin Group Inc.A member of the Board of Trustees of The Fraser Institute and the Energy Advisory Board of Accenture Limited. A non-executive Director of HSBC Bank Canada from 1996 to April 2006. Former founding President and Chief Executive Officer and Vice Chairman of EnCana Corporation. A former Director of Alcan Inc.N R N MurthyAge 61. A non-executive Director since 1 May 2008. Chairman and Chief Mentor and former Chief Executive Officer of Infosys Technologies Limited. An independent non-executive Director of Unilever plc and New Delhi Television Limited and a Director of the United Nations Foundation. An independent non-executive Director of DBS Bank Limited until 2 April 2008.S M Robertson Senior independent non-executive DirectorAge 67. Non-executive Chairman of Rolls-Royce Group plc and the founder member of Simon Robertson Associates LLP. A non-executive Director since January 2006 and senior independent non-executive Director since 25 May 2007. A Member of the Nomination Committee. A non-executive Director of Berry Bros. & Rudd Limited, The Economist Newspaper Limited and The Royal Opera House Covent Garden Limited. Chairman of Trustees of the Ernest Kleinwort Charitable Trust. A trustee of the Eden Project and of the Royal Opera House Endowment Fund. A former Managing Director of Goldman Sachs International. Former Chairman of Dresdner Kleinwort Benson and a former non-executive Director of Inchcape plc, Invensys plc and the London Stock Exchange.Sir Brian Williamson, CBEAge 63. Chairman of Electra Private Equity plc. A non-executive Director since 2002. Chairman of the Nomination Committee. A non-executive Director of Resolution plc. A member of the supervisory Board of Euronext NV. A Director of Climate Exchange plc. A senior adviser to Fleming Family and Partners. Former Chairman of London International Financial Futures and Options Exchange, Gerrard Group plc and ResolutionLife Group Limited. A former non-executive Director of the Financial Services Authority and of the Court of The Bank of Ireland.* Non-executive DirectorIndependent non-executive DirectorD J Shaw, Adviser to the BoardAge 61. An Adviser to the Board since 1998. Solicitor. A partner in Norton Rose from 1973 to 1998. A Director of The Bank of Bermuda Limited and HSBC Private Banking Holdings (Suisse) SA. A non-executive Director of Kowloon Development Company Limited and Shui On Land Limited.R G Barber, SecretaryAge 57. Group Company Secretary. Appointed a Group General Manager in October 2006. Joined HSBC in 1980. Company Secretary of HSBC Holdings plc since 1990. Chairman of the Disclosure Committee. A Member of the Listing Authority Advisory Committee of the Financial Services Authority and of the Primary Markets Group of the London Stock Exchange. Corporation Secretary of The Hongkong and Shanghai Banking Corporation Limited from 1986 to 1992 and Company Secretary of HSBC Bank plc from 1994 to 1996.HSBC PremierA new way of banking that provides the exclusive service, global insight and financial tools you need to explore a wealth of opportunities worldwide.A Premier bank, providing a premier experience.HSBC Premier is an individually tailored package of exclusive premier banking services that can be accessed from anywhere you choose to live or work and offers you the following benefits:● International recognition and emergency support across more than 300 international Premier centres across 40 countries and territories.● Overseas bank account opening and mortgage arrangements so that your life in a new country is up and running before you get there.● Worldwide online premier banking so that you can view all your HSBC accounts in one place● The only credit card you and your family need when travelling● Local experiences worldwide that earn you rewards and save you money● Access banking and investment specialists with both global and local knowledge who will help you make the right decision for you and your family’s future.● Offshore banking services in centres in Jersey, Dubai, Hong-Kong, Singapore and Miami.如何可晋身为汇丰卓越理财客户？●您只需维持账户总余额于人民币500,000元/等值外币或以上，即可晋身汇丰卓越理财客户行列。

HSBC-汇丰银行介绍

汇丰银行有限汇丰银行有限公司简介公司简介总部设于伦敦的汇丰集团是全球规模最大的银行及金融机构之一。

汇丰银行是为与中国贸易的欧洲公司提供融资服务于1864年在香港建立的，1865年开始营业。

汇丰集团目前在欧洲、亚太地区、美洲、中东及非洲87个国家和地区拥有约8,000间附属机构。

汇丰在伦敦、香港、纽约、巴黎及百慕达等证券交易所上市，全球股东超过220,000，分布于124个国家和地区。

通过以先进科技联接的国际网络，以及快速发展的电子商务能力，汇丰为全球范围内约1亿客户提供广泛的银行及金融服务：包括个人金融服务；工商企业金融服务、环球银行及资本市场服务、私人银行服务。

汇丰银行的经营理念汇丰集团的五大基本经营原则：1.维持卓越的客户服务 2.营运讲究效率、注重效益 3.维持雄厚资本及充裕流动资金 4.贯彻审慎的贷款政策 5. 严格控制开支此外，汇丰银行业务开展秉持的若干主要价值观：1. 公司上下人人恪守最高的个人诚信标准2. 维护事实，公平交易3. 鼓励亲力亲为的管理作风4. 重视素质与实务能力，树立公众推崇的良好形象5. 消除官僚习气6. 迅速制定和落实决策7. 以团队利益为重，个人利益为轻8. 适当放权之余，要求承担相称的责任9. 处事客观，公平对待雇员10. 以选贤任能为原则，招聘、甄选和擢升雇员，由此组成多元化的团队11. 恪守营业地区一切法规的精神和条文12. 积极履行企业社会责任，包括对贷款计划与投资进行详细评估，推广良好的环保作风及可持续发展，为各地人民的福祉及发展作出贡献。

汇丰的声誉乃建基于对上述原则和价值观的坚持。

无论是汇丰集团成员，或者代表集团成员公司的雇员，均须以这些原则和价值观作为处事的准则。

汇丰银行的汇丰银行的业务范围业务范围总部设于伦敦，汇丰银行在五个地区经营业务：欧洲，香港，亚太其他地区，包括中东和非洲，北美以及南美。

汇丰为个人，商业，公司，机构和私人银行客户提供全面的金融服务。

《汇丰企业分析》PPT课件

16
企业财务分析
优势
劣势
•9%以上的资本充足率 •20%左右的流动性比率
•杠杆效益不明显，但风
•集团财务及负债能力强大。险大，受外部不利因素
金融危机后通过派息政策和供股筹资进一步提高资
影响大
•股东总回报长期回报不
本充足率
•资产总值及营业收入持续
增长
•股东总回报处于业界中上
如短期强势
数
•贷款减值及其他信贷风据
企业内部管理
内部管理战略
三级本地化人才战略
内部管理优势
• 熟知中国市场和消费者习惯的本土员工无疑成为汇丰在中国掘金的主力阵容。
• 汇丰作为一个历史悠久的国际金融机构，有严密的组织构架，保证严格的内控和风险控制。
三级风险控制
汇丰通过三级控制，有效地防范和化解潜在的各类风险。三道防线各就各位，责权明晰，尤其是独立的报告路线，更使得这种控制有效、有力、有权威
财务杠杆作用不明显，除税前利润增长率的微小增长能够引起较大的利润增长率，而下降时两者相对统一，净利润的下降率比除税前利润变动率要缓，这也印证了汇丰银行注重财务实力，谨慎的作风。
2006 2007
(55.6 0)
2008
汇丰集团的综合杠杆风险较大，杠杆
效益不强 COFCO/020918/SH-YGC(2000GB)
优势
• 注重人文契合，以人为本和
以客户为中心。
• 恪守谨慎的态度，拥有长远、
国际化的战略眼光。
劣势
•过分注重市场扩张，欠缺打造品牌形象。
汇丰银行的主要成功因素
选择最大程度上满足顾客都将客户需求作为出发点，需求的市场作为目标市场将其视为成功的核心因素

HSBS汇丰银行

HSBC Asia-Pacific Chairman

Vincent Chen郑海泉， (1948－ ) Originally from zhongshan, Hong Kong banker, 1998, the hang seng bank transfer to vice chairman and 银行广告睡觉篇_app-320x240.mp4
HSBC China Branches
Tianjing
Beijing
Wuhan
China
And so on…
Guangzhou
Hefei
Business in China
一是工商银行业务（Corporate
Banking）
二是零售银行业务（Retail
Banking）
Group operating principles
Full Name

The Hong Kong and Shanghai Banking Corporation.
Status

HSBC is the world’s largest banking and financial services group.
Established Time and Headquarter

HSBC Bank (China) Company Limited
2007 was established in Shanghai . Belonging to HSBC Hong Kong branch .
Historical origin历史渊源
After
the opium war, China portal is opened, western powers scramble to expand economic interests in China.鸦片战争后，中国门户被打开，西方列强争相扩大在华经济利益Contend with royal bank of China .与中国皇家银行抗衡.

03SH HSBC CMB AOC(汇丰银行)

Fax No.Senior Taiwanese Business Manager AOC Huang Feng Zhi (Frank)86 Business Development Manager SHH Jiang Yun Sheng (Charles)86 Head of CMB AOC Neil Tottman (Neil)86 Secretary to Head of CMB AOC Chen Min (Joyce)86 Secretary to Senior Taiwanese Business Manager AOC Ding Yi Min (Annie)86 Business Development Officer Wang Ling (Sharon)86 Taiwanese Business Officer AOC Jin Di (Danny)Business Development Officer So Tung (Jerry)86 Regional Manager CMB Central China AOC Wong Man Lai (Bridget)86 Taiwanese Business Manager SHH Cao Lei (Vincent)86 Secretary to Regional Manager CMB Central China Lu Han (Tracy)86 Customer Service Representative Shi Wei Jia (Rachel)86 Customer Service Representative Shao Qing (Jackie)86 Relationship Executive CMB SHH Yu Jun (Wallace)86 Relationship Executive CMB SHH Cong Xiao Yun (Helen)86 Mgr Product Development & Sales Management CMB AOC C raig Pattinson()86 Customer Service Representative Liu Nan Nan ()86 Facility Assistant Cai Fang Fang (Jessica)86 Customer Service Representative Peng Xuan (Christine)86 Assistant Manager Sales Management CMB AOC Tan Hui Wen (Kathy)86 Customer Service Representative Qiu Ying (Polly)86 Facility Assistant Shan Qiong (Rose)86 Assistant Manager Product Development CMB AOC Tong Xiang Yun (Mike)86 Asst Product Development & Sales Management Team Zhang Xiao Xin (Jessie)86 CMB, Shanghai (CMB, Shanghai) (Fax no.:)Senior Vice President CMB AOC Poon Wing Leung (Jack)86 Ralationship Executive CMB SHH Gu Yue (Jasmine)86 Ralationship Executive CMB SHH Liu Yu Hui (Ella)86 Ralationship Executive CMB SHH Yu Yun (Julia)86 Ralationship Executive CMB SHH Wang Hong Dong (Harold)86 Ralationship Manager Trainee Zhu Qinke (Chester)Facility Assistant Zhao Hai Yan (Hattie)86 Facility Assistant Liu Ying (Zoey)86 Facility Assistant Li Ming (Catherine)86 Facility Assistant Chen Leng Bei (Kathy)86 Team B CMB SHH (35/F 101 Yincheng East Road, Shanghai) (Fax no.:68411435)86 CMB Manager SHH Zhou Jing (Helen)86 Relationship Executive CMB SHH Tao Li Yuan (Steven)86 Relationship Executive CMB SHH Liang Lan (Iris)86 Facility Assistant Song Qi Hua (Grace)862168411888ext:2258 21684118882308 21684118881802 21684118882299 21684118882291 2168411888263821684118882122 21684118882318 21684118882556 21684118882130 21684118882201 21627985825446 21684118881597 21684118882826 21684118882121 21684118882201 21684118882365 21684118882201 21684118882125 2163908000128 21684118881563 21684118882820 2168411888182921684118882330 21684118881912 21684118882133 21684118882115 2168411888285121684118882362 21684118882173 21684118881595 21684118882364 2168411888 21684118882132 21684118881469 21684118882294 21684118882825。

VI(汇丰集团)

山东汇丰VI基础设计系统计划构架（费用明细）呈: 山东汇丰集团由:济南盛世龙腾文化传播有限公司2006年8月22日本方案分为两大版块17个单元项目248个设计元素项目,将我们汇丰集团的角角落落在此包装起来,展现出最完美的视觉传达:第一版块 VI基础设计系统（费用明细）１：企业标志设计5000元□企业标志及标志创意说明1000元□标志墨稿500元□标志反白效果图500元□标志标准化制图800元□标志方格坐标制图800元□标志预留空间与最小比例限定400元□标志特定色彩效果展示1000元２：企业标准字体5000元□企业全称中文字体500元□企业简称中文字体500元□企业全称中文字体方格坐标制图1000元□企业简称中文字体方格坐标制图1000元□企业全称英文字体500元□企业简称英文字体500元□企业全称英文字体方格坐标制图500元□企业简称英文字体方格坐标制图500元３：企业标准色（色彩计划）3500元□企业标准色（印刷色）1000元□辅助色系列500元□下属产业色彩识别500元□背景色使用规定200元□色彩搭配组合专用表800元□背景色色度、色相500元４：企业造型（吉祥物）10000元□吉祥物彩色稿及造型说明4500元□吉祥物立体效果图1000元□吉祥物基本动态造型1000元□企业吉祥物造型单色印刷规范1500元□吉祥物展开使用规范2000元５：企业象征图形3000元□象征图形彩色稿（单元图形）600元□象征图形延展效果稿1000元□象征图形使用规范700元□象征图形组合规范700元６：企业专用印刷字体2000元□企业专用印刷字体2000元７：基本要素组合规范2500元□标志与标准字组合多种模式500元□标志与象征图形组合多种模式500元□标志吉祥物组合多种模式500元□标志与标准字、象征图形、吉祥物组合多种模式500元□基本要素禁止组合多种模式500元第二版块 VI应用设计系统（费用明细）1：办公室物用品设计25200元□高级主管名片100元□中级主管名片100元□员工名片100元□信封100元□国内信封150元□国际信封200元□大信封100元□信纸100元□国内信纸150元□国际信纸150元□特种信纸200元□便笺100元□传真纸100元□票据夹100元□合同夹100元□合同书规范格式150元□档案盒100元□薪资袋100元□识别卡（工作证）50元□临时工作证50元□出入证50元□工作记事簿100元□文件夹150元□文件袋250元□档案袋200元□卷宗纸150元□公函信纸150元□备忘录150元□简报150元□签呈200元□文件题头150元□直式、横式表格规范250元□电话记录250元□办公文具1500元□聘书300元□岗位聘用书200元□奖状200元□公告150元□维修网点名址封面及内页版式1500元□产品说明书封面及内页版式5000元□考勤卡150元□请假单100元□名片盒100元□名片台100元□办公桌标识牌500元□及时贴标签150元□意见箱600元□稿件箱500元□企业徽章200元□纸杯200元□茶杯、杯垫1000元□办公用笔、笔架500元□笔记本300元□记事本300元□公文包500元□通讯录150元□财产编号牌150元□培训证书150元□国旗、企业旗、吉祥物旗旗座造型2500元□挂旗1000元□吊旗1200元□竖旗1000元□桌旗500元2：公共关系赠品设计8100元□贺卡200元□专用请柬250元□邀请函及信封500元□手提袋800元□包装纸500元□钥匙牌200元□鼠标垫250元□挂历版式规范500元□台历版式规范500元□日历卡版式规范500元□明信片版式规范300元□小型礼品盒1500元□礼赠用品600元□标识伞1000元3：员工服装、服饰规范13300元□管理人员男装（西服礼装\白领\领带\领带夹）1500元□管理人员女装（裙装\西式礼装\领花\胸饰）1500元□春秋装衬衣（短袖）800元□春秋装衬衣（长袖）800元□员工男装（西装\蓝领衬衣\马甲）1500元□员工女装（裙装\西装\领花\胸饰）1500元□冬季防寒工作服1000元□运动服外套1000元□运动服、运动帽、Ｔ恤（文化衫）1500元□外勤人员服装1500元□安全盔200元□工作帽500元4：企业车体外观设计7100元□公务车800元□面包车700元□班车1000元□大型运输货车1100元□小型运输货车1000元□集装箱运输车1200元□特殊车型1300元5：标志符号指示系统49600元——54100元□企业大门外观2000元——3500元□企业厂房外观2000元——5000元□办公大楼楼体示意效果图1500元□大楼户外招牌500元□公司名称标识牌1000元□公司名称大理石坡面处理1500元□活动式招牌500元□公司机构平面图1000元□大门入口指示100元□玻璃门1000元□楼层标识牌1000元□方向指引标识牌500元□公共设施标识600元□布告栏500元□生产区楼房标志设置规范1000元□立地式道路导向牌1000元□立地式道路指示牌1000元□立地式标识牌1500元□欢迎标语牌1000元□户外立地式灯箱1000元□停车场区域指示牌1500元□立地式道路导向牌1500元□车间标识牌与地面导向线1500元□车间标识牌与地面导向线1200元□生产车间门牌规范2000元□分公司及工厂竖式门牌2500元□门牌1500元□生产区平面指示图2500元□生产区指示牌2500元□接待台及背景板2500元□室内企业精神口号标牌500元□玻璃门窗醒示性装饰带1500元□车间室内标识牌2000元□警示标识牌1500元□公共区域指示性功能符号1200元□公司内部参观指示1300元□各部门工作组别指示2500元□内部作业流程指示1500元□各营业处出口／通路规划1200元6：销售店面标识系统20000元□小型销售店面2000元□大型销售店面2500元□店面横、竖、方招牌2000元□导购流程图版式规范1500元□店内背景板（形象墙）2000元□店内展台2000元□配件柜及货架2500元□店面灯箱2000元□立墙灯箱2500元□资料架1500元□垃圾筒500元□室内环境3000元7：企业商品包装识别系统37000元□大件商品运输包装5000元□外包装箱（木质、纸质）5000元□商品系列包装10000元□礼品盒包装6000元□包装纸2000元□配件包装纸箱5000元□合格证500元□产品标识卡1000元□存放卡500元□保修卡200元□质量通知书版式规300元□说明书版式规范1000元□封箱胶800元□会议事务用品1500元8：企业广告宣传规范109500元□电视广告标志定格5000元□报纸广告系列版式规范（整版、半版、通栏）10000元□杂志广告规范10000元□海报版式规范5000元□系列主题海报12000元□大型路牌版式规范8000元□灯箱广告规范1000元□公交车体广告规范1000元□双层车体车身广告规范2000元□Ｔ恤衫广告1000元□横竖条幅广告规范2000元□大型氢气球广告规范2000元□霓红灯标志表现效果1000元□直邮ＤＭ宣传页版式1000元□广告促销用纸杯500元□直邮宣传三折页版式规范1000元□企业宣传册封面、版式规范5000元□年度报告书封面版式规范3000元□宣传折页封面及封底版式规范3000元□产品单页说明书规范1000元□对折式宣传卡规范7 1000元□网络主页版式规范500元□分类网页版式规范1000元□光盘封面规范1000元□擎天拄灯箱广告规范2000元□墙体广告2500元□灯箱广告规范1000元□户外标识夜间效果2000元□展板陈列规范3000元□柜台立式ＰＯＰ广告规范2000元□立地式ＰＯＰ规范2000元□悬挂式ＰＯＰ规范1500元□产品技术资料说明版式规范2000元□产品说明书500元□路牌广告版式1000元9：展览指示系统9650元□标准展台、展板形式1000元□特装展位示意规范1500元□标准展位规范1000元□样品展台1500元□样品展板1500元□产品说明牌2500元□资料架150元□会议事务用品1000元10：再生工具19500元□色票样本标准色5000元□色票样本辅助色5000元□标准组合形式1000元□象征图案样本3500元□吉祥物造型样本5000元注：以上VI识别系统开发设计费用叁拾叁万肆仟肆百伍拾元整(334450元)，如有调整根据实际规划而定。

03SH HSBC CMB AOC(汇丰银行)

Fax No.Senior Taiwanese Business Manager AOC Huang Feng Zhi (Frank)86 Business Development Manager SHH Jiang Yun Sheng (Charles)86 Head of CMB AOC Neil Tottman (Neil)86 Secretary to Head of CMB AOC Chen Min (Joyce)86 Secretary to Senior Taiwanese Business Manager AOC Ding Yi Min (Annie)86 Business Development Officer Wang Ling (Sharon)86 Taiwanese Business Officer AOC Jin Di (Danny)Business Development Officer So Tung (Jerry)86 Regional Manager CMB Central China AOC Wong Man Lai (Bridget)86 Taiwanese Business Manager SHH Cao Lei (Vincent)86 Secretary to Regional Manager CMB Central China Lu Han (Tracy)86 Customer Service Representative Shi Wei Jia (Rachel)86 Customer Service Representative Shao Qing (Jackie)86 Relationship Executive CMB SHH Yu Jun (Wallace)86 Relationship Executive CMB SHH Cong Xiao Yun (Helen)86 Mgr Product Development & Sales Management CMB AOC C raig Pattinson()86 Customer Service Representative Liu Nan Nan ()86 Facility Assistant Cai Fang Fang (Jessica)86 Customer Service Representative Peng Xuan (Christine)86 Assistant Manager Sales Management CMB AOC Tan Hui Wen (Kathy)86 Customer Service Representative Qiu Ying (Polly)86 Facility Assistant Shan Qiong (Rose)86 Assistant Manager Product Development CMB AOC Tong Xiang Yun (Mike)86 Asst Product Development & Sales Management Team Zhang Xiao Xin (Jessie)86 CMB, Shanghai (CMB, Shanghai) (Fax no.:)Senior Vice President CMB AOC Poon Wing Leung (Jack)86 Ralationship Executive CMB SHH Gu Yue (Jasmine)86 Ralationship Executive CMB SHH Liu Yu Hui (Ella)86 Ralationship Executive CMB SHH Yu Yun (Julia)86 Ralationship Executive CMB SHH Wang Hong Dong (Harold)86 Ralationship Manager Trainee Zhu Qinke (Chester)Facility Assistant Zhao Hai Yan (Hattie)86 Facility Assistant Liu Ying (Zoey)86 Facility Assistant Li Ming (Catherine)86 Facility Assistant Chen Leng Bei (Kathy)86 Team B CMB SHH (35/F 101 Yincheng East Road, Shanghai) (Fax no.:68411435)86 CMB Manager SHH Zhou Jing (Helen)86 Relationship Executive CMB SHH Tao Li Yuan (Steven)86 Relationship Executive CMB SHH Liang Lan (Iris)86 Facility Assistant Song Qi Hua (Grace)862168411888ext:2258 21684118882308 21684118881802 21684118882299 21684118882291 2168411888263821684118882122 21684118882318 21684118882556 21684118882130 21684118882201 21627985825446 21684118881597 21684118882826 21684118882121 21684118882201 21684118882365 21684118882201 21684118882125 2163908000128 21684118881563 21684118882820 2168411888182921684118882330 21684118881912 21684118882133 21684118882115 2168411888285121684118882362 21684118882173 21684118881595 21684118882364 2168411888 21684118882132 21684118881469 21684118882294 21684118882825。