20102同等学力考试真题
2012年同等学力英语真题及详解_by_tigeress
Paper One 试卷一(90minutes)PartⅠDialogue Communication (10 minutes, 10 points, 1 for each)Section A Dialogue CompletionDirections: In this section, you will read 5 short incomplete dialogues between two speakers, each followed by 4 choices marked A, B, C, and D. Choose the answer that best suits the situation to complete the dialogue. Then mark the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.1. A: Frank,where are the cookies? Don't tell me you ate them all!B: _______They were so good.A. Yes,forget it.B. Yes,I couldn't help it.C. No,I'm sorry.D. No,don't be mad2. A: The train is delayed again.B: _____How long do we have to wait?A: About forty minutes.A. What a pity!B. How annoying!C. I'm sorry to hear that.D. So far so good.3. A: When Lisa saw me at the mall,she didn't even say hello to me.B: I can’t understand why______. I thought you were good friends.A. you greeted her firstB. B. she was also there at the timeC. she gave you the cold shoulderD. you should have cared4. A: I used to make delicious pies, but this one tastes terrible.B: I think you're really .A. out of dateB. out of touchC. out of handD. out of practice5. A: Dr. Smith, what's wrong with my father?B: Well, ______ considering his advanced age.A. he's in pretty good shapeB. B. don't ask me such a questionC. I have no ideaD. I have nothing to say for the momentSection B Dialogue ComprehensionDirections: In this section, you will read 5 short conversations between a man and a woman. At the end of each conversation there is a question followed by 4 choices marked A, B, C, and D. Choose the best answer to the question from the 4 choices by marking the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.6. Woman: Bob,if you weed the garden,I'll do the dishes.Man: It's a deal.Question: What does the man mean?A. He agrees to the proposal.B. He rejects the idea.C. He thinks it's unfair.D. He stands to gain.7. Woman: Can I go skiing with you and your fiends this weekend?Man: The more,the merrier.Question: what does the man mean?A. There are already too many people.B. He can't promise the woman now.C. The woman is welcome to join them.D. The woman can come next time.8. Man: This suitcase cost me 200 dollars.Woman: 200 dollars for a piece of junk like that? That’s a rip-off!Question: What does the woman mean?A. It's a bit expensive.B. It's a real bargain.C. It's not worth the price. D: It's unexpected.9. Woman: The house seems in a bad shape.Man: Yes, we've decided to rebuild it from scratch……Question: What would the man probably do-to the house?A. He would scratch the paint off its surface.B. He would tear it down first.C. He would make some repairs.D. He would rebuild it by himself.10.Ted: I ate four hamburgers,Mom.Mother: Well,you've made a pig of yourself.Question: What do we learn from the conversation?A. Pigs love hamburgers too.B. Ted looks overweight.C. The hamburgers were delicious.D. Ted ate too many hamburgers. Part II Vocabulary (20 minutes, 10 points, 0.5 for each)Section ADirections:In this section, there are 10 sentences, each with one word or phrase underlined. Choose the one from the 4 choices marked A, B, C, and D that best keeps the meaning of the sentence. Then mark the corresponding letter with asingle bar across the square brackets on your machine-scoring ANSWERSHEET.11. In his closing remarks,the chairman expressed his thanks to all those who hadcontributed to the success of the conference.A. commentsB. speechC. criticism D lecture12. Both Tom and his brother take after their father not only in appearance but alsoin character.A. commentsB. speechC. criticismD. lecture13. The hurricane was incredibly devastating and left thousands homeless.A. forceful B .memorize C .protect D. observe14. Readers are required to comply with the rules of the library and mind theirmanners.A. evaluateB. memorizeC. protectD. observe15. Economic factors aside, the imbalanced distribution of educational resourcesalso affects fairness of education.A .unjustB .impartial C. protect D. observe16. Watching me pulling the calf awkwardly to the barn, the Irish milkmaid foughthard to hold back her laughter.A. checkB. keepC. stopD. retain17. The government has called for an independent inquiry into the incident.A. requirementB. examinationC. analysisD. investigation18. A great number of houses would have to be removed to make way for the newamusement park.A. take the place of B .give space for C. build up D. work out 19. Drug use accounts for approximately three-quarters of all reported cased of HIV in the country.A. possibly B .roughly C .generally D. contained20 .For their own safety, household pets should be confined to their own yard.A. tamedB. regainedC. restricted D .containedSection BDirections: In this section, there are 10 incomplete sentences. For each sentence there are 4 choices marked A, B, C, and D. Choose the one that best completes the sentence. Then mark the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.21. By a strange_______, both candidates have come up with the same solution tothe problem.A. coincidenceB. EncounterC. chanceD. overlap22. The discussion was so prolonged and exhausting that ______the speakers stoppedfor refreshments.A. at large B .at intervals C. at ease D. at random23. Mr Tunick filed suit against the New York police department after cityofficials________ his request.A. turned downB. turned inC. turned offD. turned out24. The fire man had a _______escape when a staircase collapsed beneath his feet.A. CloseB. NarrowC. hardD. near25. Many painters, rock singers, and dancers have distinct hair style, ________totheir group.A. particularB. essentialC. specialD. peculiar 26. That he brought the company big profits wouldn't ______ putting the company'smoney into his own pockets.A. justifyB. clarifyC. testifyD. amplify27. We’re _______50 new staff this year as business grows. A. taking over B. taking in C. taking on D. taking up28. Is the theory of evolution direct _____ with religious teachings, or does it leaveroom for debate?A .comparison B. distinction C. disturbance D. contradiction 29. Libraies are an investment for the future and should not be allowed to fallinto______.A. dissolutionB. decayC. declineD. depression30. A transplant operation is successful only doctors can prevent the body formrejecting the ______ organ.A. borrowedB. strangeC. novelD. foreignPart III Reading Comprehension (45 minutes, 30 points, 1 for each)Directions: There are 5 passages in this part. Each passage is followed by 6 questions or unfinished statements. For each of them there are 4 choices marked A, B, C and D. Choose the best one and mark the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.Passage OneA 10-year-old boy decided to study judo(柔道) despite the fact that he had lost his left arm in a terrible car accident. The boy began lessons with an old Japanese judo master,and he was doing well. But he couldn't understand why,after three months of training,the master had taught him only one move. "Sir," the boy finally said,"shouldn't I be learning more moves?"“This the only move you know,but this is the only move you'll ever needto know," the master replied.Not quite understanding,but believing in his teacher,the boy kept training. Several months later,the master took the boy to his first tournament(锦标赛). Surprising himself,the boy easily won his first two matches. The third match proved to be more difficult,but after some time,his opponent became impatient and charged; the boy skillfully used his one move to win the match. Still amazed by his success the boy was now in the finals.This time,his opponent was bigger,stronger,and more experienced. For a while,the boy appeared to be overmatched. Concerned that the boy might get hurt, the referee alled a time-out, He was about to stop the match when the judo master intervened."No," the judo master insisted,"Let him continue."Soon after the match resumed,his opponent made a critical mistake: he dropped his guard. Instantly,the boy used his move to pin him. The boy had won the match and the tournament. He was the champion.On the way home,the boy and his judo master reviewed every move in each and every match. Then the boy summoned the courage to ask what was really on his mind."Sir,how did I win the tournament with only one move?""You won for two reasons," the master answered."First,you've almost mastered one of the most difficult throws in all of judo. Second,the only known defense for that move is for your opponent to grab your left arm.”31.Why did the boy want to learn judo?A. He wanted to get over the accident.B. He wanted to make up for his disability.C. He wanted to exercise his right arm.D. The reason was not mentioned in the passage32. When a referee calls a "time-out”________.A. the time has run outB. the game stops for a short timeC. either side can claim victoryD. the game ends in a tie33. Why did the master insist on continuing the match? ________.A. He didn't want to give the opponent an advantage.B. The boy was confident of winning.C. He had confidence in the boy's skill.D. All he cared about was winning the final.34. What probably caused the defeat of the boy's opponent in the final? _______.A. Over-confidence.B. Impatience.C. Inexperience.D. Exhaustion.35. Why did the master teach the boy only that one move?A. The boy could not do other moves with only one arm.B. It was the only move the master knew well.C. It was the move his opponent would not be good at.D. His opponent would be helpless once he made that move.36. What does the passage mainly tell us?A. One can turn a weakness into an advantage.B. It is very difficult to have a good teacher.C. Even a disabled person can win a match.D. Practice makes perfect.Passage TwoMy five-year-old daughter knew exactly what she wanted for Christmas of 1977, and told me so. Yes,she still would like the pink-and-green plastic umbrella,books,long nightgown,slippers-fine. But really,there was only one thing that mattered: a Barbie Townhouse, with all the accessories.This was a surprise. Rebecca was not a Barbie girl,preferred stuffed animals to dolls,and wasn't drawn to play in a structured environment. Always amake-up-the-rules,design-my-own-world,do-it-my-way kid. Maybe,I thought,the point wasn't Barbie but the house,which she could claim,for herself,sinc e we’d already moved five times during her brief life.Next day,I stopped at the mall. The huge Barbie Townhouse box was there. "3 Floors of High-Styled Fun! Elevator Can Stop on All Floors!" Some Assembly Required. Uh-oh. My track record for assembling things was miserable. Brooklyn-born,I was raised in apartment buildings in a family that didn't build things. A few years earlier,I'd spent one week assembling a six-foot-tall jungle gym from a kit containing so many parts. I spent the first four hours sorting and the last two hours trying to figure out why there were so many pieces. The day after I finished building it,as if to remind me of my limitations,a tornado(龙卷风) touched down close enough to scatter the jungle gym across an acre of field.I assembled the Barbie Townhouse on Christmas Eve. Making it level,keeping the columns from looking like they'd melted and been refrozen,and getting that elevator to work were almost more than I could manage. And building it in curse-free silence so my daughter would continue sleeping--if,in fact,she was sleeping-added a layer of challenge . By dawn I was done. Shortly thereafter,my daughter walked into the living room. Her surprise may not be real ,but her delight was utterly genuine and moves me. to this day,34 years later. Rebecca had spurred me to do something. I didn't think I could do. It was for her,and—like so much of the privilege of being her farther--it brought me further outside myself and let me overcome doubts about me capacities .37. In the author’s eyes, his little daughter was_______A. obedientB. unstableC. originalD. stubborn38. The author thought that his daughter’s choice of the Barbie Townhouse________.A. was natural for a five-year-old girlB. was influenced by her life experienceC. reflected the change in her tasteD. brought her back normal39. For the author,assembling things_______.A. was largely in his bloodB. was a challenge he enjoyedC. was always his weak pointD. was part of his family education40. Assembling the Barbie Townhouse_______.A. brought out the author's potentialsB. turned out to be easier than expectedC. actually drove the author crazyD. was a bad memory for the author41. In the last paragraph the author mainly expressed______.A. his pride in being a fatherB. B. his gratitude to his daughterC. his concern about his capabilityD. his delight in helping his daughter42. What can be learned about the relationship between the author and his daughter?A. They are on good terms with each other.B. They barely speak to each other.C. They are polite but cold to each other.D. They keep secrets from each other.Passage ThreeIt is all very well to blame traffic jam, the cost of petrol and the fast paceof modem life, but manners on the roads are becoming deplorable. Everybody knows that the nicest men become monsters behind the wheel. It is all very well, again , to have a tiger in the tank,but to have one in the driver's seat is another matter. You might tolerate the odd road-hog(占道者),but nowadays thewell-mannered motorist is the exception to the rule. Perhaps the situation calls for a "Be Kind to Other Drivers" campaign,otherwise it may get completely out of hand.Road courtesy is not only good manners,but good sense too. It takes the most good-tempered of drivers to resist the temptation to hit back when subjected to uncivilized behavior. A friendly nod or a wave of acknowledgement in response to an act of courtesy helps to create an atmosphere of goodwill and tolerance so necessary in modem traffic conditions. But such acknowledgements of courtesy are all too rare today. Many drivers nowadays don't even seem able to recognize courtesy when they see it. Contrary to general opinion,young drivers have better manners than their seniors. But this is short-lived in the world of modern driving where many drivers neither expect nor give any mercy. This may be encouraged on the battlefield but is out of place on the roads.Lorry drivers say they have almost abandoned the practice of signaling carsto overtake when the road is clear, because many of the cars took too long to pass. They couldn't be bothered to select a lower gear. The car drivers, after overtaking, slowed down again and hogged the road. Again, a motoring magazine has recently drawn attention to the increasing number of drivers who never wait for gaps." They manufacture them by force,using their direction indicators as a threat rather than a warning." Punch-ups(打群架) are quite common. It can't be long before we hear of pistols and knives being used.Driving is essentially a state of mind. However technically skilled a driver may be,he can't be an advanced motorist if he is always arrogant and aggressive.43. The author is most concerned about________.A. traffic jamB. road mannersC. fast pace of lifeD. high cost of petrol44. The word "deplorable" (Para. 1) most probably means ________.A. more seriousB. more temptingC. disturbingD. noticeable45. What is the main idea of Paragraph 2? ________.A. Many drivers tend to fight back against rude behaviors.B. A little courtesy may help ease the tensions on the road.C. Goodwill and tolerance may help relieve traffic jam.D. Many drivers nowadays lack a good sense of courtesy.46. It can be learned from Paragraph 3 that ________.A. young drivers are more aggressiveB. young drivers would soon lose their good mannersC. elder drivers are more cautiousD. elder drivers should improve their driving skills47. An example of good manners on the roads is_______.A. signaling cars to overtakeB. manufacturing a gapC. selecting a lower gearD. using the direction indicator48. According to the author,a good driver should_______.A. be technically skilledB. have a good state of mindC. be sympathetic with othersD. take good care of his vehiclePassage FourOn how the world has changed over the last 50 years,not all of it has been good. As you are looking for organic food information, you have obviously become aware that a better alternative exists and you are taking a critical look at the source and production practices of the compan ies producing the world’s food supplies.The purpose of organic food information is to give you an understanding of what is going into your food. You will see that there are many benefits to organic food that you didn't know before. The basis behind knowing about organic food information is the fact that farmers are resorting to using artificial fertilizers and pesticides(杀虫剂) to control disease and insect attack in order to produce more crops to satisfy growing demand. These artificial fertilizers leave something poisonous in and on the fruit and vegetables we consume which in turn is absorbed and stored by our bodies.Eve n the quality of food has gone down in recent years. Today’s fruits have nowhere near the Vitamin C levels they did at one time. However,with organic food information you learn that organic food has fifty percent more nutrients,minerals and vitamins than any other form of produce that has been grown under intensive farming. If you are eating non-organic produce you will have to eat more fruit in order to make up for this deficiency. But then the dangerous cycle continues since you will be eating more chemicals that are worse for your health than they are good for you.Another aspect of organic food information is the production of meat and poultry (家禽). Most only consider produce when it comes to organic foodinformation disregarding the antibiotics and hormones that are given to both cattle and poultry that are being force fed. Ask yourself what happens to all these antibiotics and hormones when the animal is killed,the remaining of these antibiotics and growth hormones reside in the meat which are then consumed,digested and stored in human bodies. There is no way that an animal that isn't kept in healthy conditions can produce healthy food for humans to eat.You have nothing to lose by trying organic product,not only will it be healthy for you but you will also be able to eat produce and meat the way they are supposed to be. You will likely be so impressed with the taste of organic fruit that you will never return to the mass-produced fruit again. While cost and availability can be a big issue for some,you can do a bit of research online and find a local store that stocks organic produce for a reasonable price.49. It is stated in Paragraph 1 that organic food ________.A. is considered as a better choiceB. is mostly supplied by world-famous companiesC. has become popular over the last 50 yearsD. reflects the change of production practices50. Farmers use artificial fertilizers and pesticides to________.A. satisfy people's critical demandB. develop better farming technologyC. get a higher crop yieldD. keep people in better health51. According to Paragraph 3,organic food________. .A. has gone down in qualityB. has more nutrientsC. can replace mass-produced foodD. lacks Vitamin C52. What does the author say about meat and poultry? ________.A. Organic meat and poultry is hardly available.B. A great amount of meat is consumed every year.C. Merciless killing of the animals lowers their quality.D. They may contain antibiotics and growth hormones.53. In the last paragraph, people are advised to ________. .A. eat traditional produce and meatB. return to mass-produced fruitsC. do the cost and availability researchD. try organic product for better health and taste54. This passage is mainly about________. .A. the benefits of organic food informationB. the challenges facing the world food industryC. changes in food production practicesD. a growing demand high quality foodPassage FiveDrinking waste water? The idea may sound distasteful,but new federally funded research says more Americans are doing so-whether they know ornot-and this reuse will be increasingly necessary as the U.S. population expands.Treated wastewater poses no greater health risks than existing water supplies and, in some cases, may be even safer to drink,according to a report released by the National Research Council. “We believe water reuse is an option to deal with growing water scarcity, especially in coastal areas”, says Jorg Drewes, anengineering professor at the Colorado School of Mines. "This can be done reliably without putting the public at risk”,he says,citing technological advances. He says it's a waste not to reuse the nation's wastewater,because almost all of it is treated before discharge. This water includes storm runoff(径流) as well as used water from homes,businesses and factories.In many places,the report says,the public does not realize it's drinking water that was treated after being discharged as wastewater somewhere upstream. For example,wastewater discharged into the Trinity River from Dallas/Fort Worth flows south into Lake Livingston,the source for Houston's drinking water. Despite the growing importance of this reuse,the report says there's been no systemic analysis of its extent nationwide since a 1980 study by the U.S. Environmental Protection Agency (EPA). Alan Roberson of the American Water Works Association says wastewater reuse is common, so the council's report is important but not surprising. Roberson expects this recycling will continue to increase,especially for irrigation and industrial needs. He says it will take longer to establish potable(适于饮用的) uses because of public nervousness about drinking wastewater, however treated.“We have to do something to address water scarcity”, says Olga Naidenko, a senior scientist at the non-profit Environmental Working Group. “Less than 10 of potable water is used for drinking,cooking,showering or dishwashing. We flush it down the toilet,literally.” Technologies exist to safely treat the water,she says,although some are expensive.The report says water reuse projects tend to cost more,than most water conservation options but less than seawater desalination(脱盐) and other supply alternatives. It calls on the EPA to develop rules that set safe national standards.55. As can be learned from Paragraph 1, drinking wastewater_______.A. is to become a growing necessityB. is well received by the AmericansC. has caused heated public debatesD. has become the dominant option56. Which of the following statements would Jorg Drewes agree to?_______.A. Water reuse may eventually put the public at risk.B. Water reuse is preferable to wasting water.C. Water reuse is far from a solution to water shortage.D. Water reuse is possible only after greater tech advances.57. Lake Livingston is mentioned to show that the public________.A. accepts the fact of drinking wastewater calmlyB. is concerned about the safety of the drinking waterC. does not believe that wastewater is safe to drink.D. is not aware of the nature of their drinking water58. According to Alan Roberson, ________.A. it is not safe to drink wastewaterB. the report has surprised the publicC. the report helps build up public confidenceD. the public has yet to accept drinking waste water59. Olga Naidenko’s remarks emphasize________.A. the recent progressB. the existing problemsC. the new perspectiveD. the potential risks60. What does the report suggest to the EPA?________.A. Weighing different water conservation options.B. Exploring new technologies to treat wastewater.C. Setting up national standards for water reuse.D. Monitoring water supplies at a national level.Part IV Cloze (15 minutes, 15 points, 1 for each)Directions: In this part, there is a passage with 15 blanks. For each blank there are 4 choices marked A, B, C and D. Choose the best answer for each blank and mark the corresponding letter with a single bar across the square brackets on your machine-scoring ANSWER SHEET.Why do kids hate Brussels sprouts(芽甘苦)? Because Brussels sprouts are bitter,and kids generally don't like bitter tastes. But it's not their _61 _. Researchers say that a dislike for bitter and sour is a survival instinct,since most toxic substances _62_ that way too. On the other hand,sweetness typically indicates that something is _63_ to eat, so children are born with a_64_ for sweets.What we like to eat changes over time. As we age, we realize that _65 _ something tastes bitter or sour,it won't kill us,and we learn to _66_ it. When we're older,we _67_ some of our smell sensitivity .Humans need smell to experience flavor, which is different from taste. With our senses diminished,we'll probably begin _68_ sugar and salt to our food,to heighten the flavor._69_, there's a theory that the reason many especially "big"—tasting wines in recent years have won awards is that wine critics are getting older and finding subtle flavors _70_ to sense.If someone is_71_ to detect flavors at all,he may have a taste _72_,which can be caused by a tongue injury or brain damage. Or it could be a problem with_73_. The channel that separates the mouth from the nose allows us to smell behind our nose and is _74_ enjoying most complex flavors. That's why food seems _75_ when we have a stuffy nose-except chicken noodle soup. It's so salty.61. A. fault B. choice C. habit D. regret62.A. feel B. look C. sound D. taste63. A. strange B. necessary C. safe D. ready64. A.capacityB. preferenceC. awarenessD. consideration65. A. nowthatB. in caseC. if onlyD. even though66. A.enjoyB. improveC. treatD. alter67.A. form B. lose C. reduce D. gain68. A.puttingB. balancingC. addingD. limiting69. A. InessenceB. InconclusionC. In factD. In short70. A. softer B. nicer C. worse D. harder71. A.unlikelyB. unableC. impossibleD. improbable72. A.disorderB. symptomC. therapyD. illusion73. A. mood B. taste C. flavor D. smell74. A. subjecttoB. liable toC. crucial forD. beneficial for。
2010年同等学力人员申请硕士学位机械工程全国统一考试A卷
2.根据图示有限元模型,给出有限元法计算时的各节点的等效载荷。
机械工程试卷
第 5 页 共 10 页
B组
一、填空题(每空 1 分,共 8 分) 1.工程数据库管理系统一般向用户提供两个接口,它们是 2.虚拟企业的特点是它在三个方面的虚拟,即 虚拟化。 3.精良生产的特征是以 目标。 为中心,以 为手段,以 为最终 、 和 、 。 的
E组
一、填空题(每空 1 分,共 8 分)
1.汽车质量换算系数主要与
的 有关。
的转动惯量、
的转动惯量以及传动系
2.当具有过多转向特性的汽车,车速到达临界车速时,只要极其微小的前轮摆角,便会
发生很大的 滑或翻车。 ,而且不断增加,这意味着汽车面临失稳发生 而侧
3.在前后车轮都不抱死的前提下,影响汽车制动强度的主要因素有
(1)该式中,等号处为 <、= 和 > 情况下,分别代表车辆的哪三种状态? f y* 1 (2)该式中 11 W , f 22 w 和 W 分别为哪三个物理量? 2 r0 (3)该式中 、W、 和 rO 为何种参数?
1
2.在 Karnopp 提出的半主动悬挂及控制方法中:
(1)什么是“天棚阻尼”减振器? (2)写出可控阻尼器开关控制的数学表达式。 (3)画出半主动悬挂及控制示意图。 机械工程试卷 第 8 页 共 10 页
不平顺、 轨道方
2.轮对一面
移动、一面又绕通过其质心的
轴转动,这两种运动的
耦合称为蛇行运动。
3.设轮对左右滚动圆的横向距离为 2b,轮对前进速度为 V,由于轮对摇头 ψ 而引起的左
右车轮的纵向蠕滑率为 和 。 在不变的
4.在建立曲线通过分析方法时,所谓稳态运动是指车辆以一定的
2010年同等学力英语真题解析
2010年同等学力人员申请硕士学位英语水平全国统一考试试题Paper One 试卷一PartⅠDialogue Communication(略)PartⅡVocabularySection A11. 【答案】C【解析】本题的四个选项都是动词。
C项的意思是“超越,胜过”,与“surpass (超越,胜过)”的意思相吻合。
A项“改善”、B项“在……之前”和D项“征税,强加”都与题干中的词义不符。
【译文】虽然我们这代人在知识方面超过以往任何时代,但在智慧上却没有什么突破,这一观点为大多数人所接受。
12. 【答案】D【解析】本题的四个选项都是形容词。
D项的意思是“麻烦的”,与“disturbing (烦扰的)”意思相吻合。
A项“讨厌的,无礼的”、B项“郁闷的”和C项“无聊的”都与题干中的词义不符。
如今,许多学生在选择学校和职业时,会有一种意愿干扰他们的选择,那就是:能否有好的收入潜质。
13. 【答案】D【解析】本题的四个选项都是副词。
D项的意思是“故意地”,与“purposefully (有目的地,蓄意地)”意思相吻合。
A项“拼命地,失望地”、B项“明确地”和C项“决然地果断地”都与题干中的词义不符。
【译文】贝蒂很生气,因为她觉得在聚会上她的朋友们有意冷落她。
14. 【答案】A【解析】本题的四个选项都是动词短语。
A项的意思是“开始工作”,与“get down to business (着手干正事)”意思相吻合。
B项“成交;达成协议;做个交易”、C项“达成协议”和D项“改变计划”都与题干中的词义不符。
【译文】已经玩得差不多了,我们开始进入正题吧。
15. 【答案】C【解析】本题的四个选项都是动词。
C项的意思是“使变成”,与“convert (使转变)”的意思相吻合。
A项“改变”、B项“发展,发扬”和D项“更改”都与题干中的词义不符。
【译文】我们的身体怎么可能将昨天的午餐转化为今天的肌肉呢。
16.【答案】D【解析】本题的四个选项都是动词。
2002年同等学力英语真题及参考答案
2002年同等学力人员申请硕士学位外国语水平全国统一考试及参考答案Paper One 试卷一(90 minutes)Part I Listening Comprehension (20 minutes, 15 points) (略)Part II Vocabulary (15 minutes, 15 points)Section ADirections: In this section there are fifteen sentences , each with one word or phrase underlined . Choose the one from the four choices marked A, B, C and D that best keeps the meaning of the sentence. Then mark the corresponding letter on the ANSWER SHEET with a single line through the center.16. I’d like to take this opportunity t o extend my heart-felt gratitude to the host .A. increaseB. prolongC. intensifyD. express17. Chinese farmers are mostly living a simple and thrifty life as it is today.A. miserableB. economicalC. luxuriousD. sensible18. Many of the local residents left homes to ward off the danger of flooding.A. overcomeB. encloseC. encounterD. avoid19. The State Council will lay down new rules that aim to make management compatible with internationally accepted conventions.A. conferencesB. conversationsC. practicesD. formations20. Personality in Americans is further complicated by successive waves of immigration from various countries.A. uninterruptedB. successfulC. forcefulD. overwhelming21. Without question, people’s lives in China have improved dramatically in the past two decades.A. Out of the questionB. No doubtC. NaturallyD. Obviously22. The dean can’t see you at the moment. He is addressing the first-year students in the lecture hall.A. complaining toB. arguing withC. speaking toD. consulting with23.He does nothing that violates the interests of the collective.A. runs forB. runs againstC. runs overD. runs into24. As a result of sophisticated technologies, this device has several advantages over like products.A. traditionalB. intelligentC. industriousD. advanced25. The patient’s condition has deteriorated since he had a heart attack.A. improved a littleB. remained the sameC. become worseD. changed a lot26. When taken in large quantities some drugs can cause permanent brain damage.A. lastingB. seriousC. terribleD. temporary27. One U.S. dollar is comparable to 131 Japanese yen according to China Daily’s finance news report yesterday.A. compatibleB. compactC. equalD. entitled28. At that time work was restricted to slaves and to those few poor citizens who couldn’t support themselves.A. attributedB. limitedC. connectedD. devoted29. I found this very profitable in diminishing the intensity of narrow-minded prejudice.A. lesseningB. reflectingC. removingD. increasing30. When a man knows that he will be put into prison if he uses a potentially deadly object to rob or do harm to another person, he will think twice about it .A. passiveB. lifelongC. unhappyD. fatalSection BDirections: In this section, there are fifteen incomplete sentences. For each sentence there are four choices marked A, B, C and D. Choose the one that best completes the sentence. Then mark the corresponding letter on the ANSWER SHEET with a single line through the center.31. This great project at the Three Gorges of the Yangtze is expected to _______ twenty years to complete.A. spendB. consumeC. needD. take32. His effort of decades began to _______ . He came to be well-known for his findings.A. pay offB. die offC. put offD. break off33. The _______ of lung cancer is particularly high among long-term heavy smokers,especially chain smokers.A. incidentB. accidentC. incidenceD. evidence34. Nothing is so uncertain as the fashion market where one style _______ over another before being replaced.A. dominatesB. manipulatesC. overwhelmsD. prevails35. Mrs. Brown couldn’t shake the _______ the these kids were in deep trouble and it was up to her to help them.A. conversionB. convictionC. conservationD. convention36. X-rays are also called Rontgen rays _______ the discoverer who first put them to use.A. in case ofB. in view ofC. in place ofD. in honor of37. Telecommunication developments have enabled people to send messages _______ television , radio and electronic mail.A. viaB. amidC. pastD. across38. Technology has _______ the sharing, storage and delivery of information , thus making more information available to more people.A. finishedB. furnishedC. functionedD. facilitated39. The philosophy class began with twenty students but three _______ after the midterm exam.A. picked upB. turned outC. dropped outD. kept up40. The following account by the author _______ the difference between European and American reactions.A. illustratesB. acquiresC. demandsD. deletes41. An intimate and _______ knowledge of how you are doing in the customer’s eyes is critical.A. objectiveB. subordinateC. optionalD. subsequent42. Long _______ to harmful pollutants is most likely to lead to a decline in health.A. contactB. touchC. useD. exposure43. The architectural differences may _______ confusion or discomfort for the foreign travelers.A. varyB. describeC. causeD. impress44. _______ being fun and good exercise, swimming is a very useful skill.A. Rather thanB. Apart fromC. Instead ofD. Owing to45. Even at discounted prices, these powerful AIDS drugs are far beyond _______ for most of the world’s 40 million HIV-infected people.A. reachB. controlC. comprehensionD. imaginationPart III Reading Comprehension (40 minutes ,25 points)Directions:There are five passages in this part. Each passage is followed by five questions or unfinished statements. For each of them there are four choices marked A, B, C and D. Choose the best one and mark the corresponding letter on the ANSWER SHEET with a single line through the center.Passage 1John Grisham was born on February 2, 1955, in Jonesboro, Arkansas, in the USA. His father was a construction worker and moved his family all around the southern states of America, stopping wherever he could find work. Eventually they settled in Mississippi. Graduating from law school in 1981, Grisham practiced law for nearly a decade in Southaven, specializing in criminal defense and personal injury litigation (诉讼). In 1983, he was elected to the state House of Representatives and served until 1990.One day at the Dessoto County courthouse, Grisham heard the horrifying testimony of a 12-year-old rape victim. He decided to write a novel exploring what would have happened if the girl’s father had murdered her attackers. He proceeded to get up every morning at 5 a.m. to work on the novel, called A Time to Kill, which was published in 1988. Grisham’s next novel, The Firm, was one of the biggest hits of 1991, spending 47 weeks on The New York Times bestseller list. Grisham lives with his wife and two children, dividing their time between their Victorian home on a 67 acre farm in Mississippi and a 204 acre plantation near Charlottesville, Virginia.When he’s not writing, Grisham devotes time to charitable causes, including mission trips with his church group. As a child he dreamt of becoming a professional baseball player, and now serves as the local Little League commissioner. He has built six ballfields on his property and hosts children from 26Little League teams.46. John Grisham is ________ at present.A. a writerB. a lawyerC. a professional baseball playerD. a congressman47. What inspired Grisham to write his first novel?A. A case of murder.B. A case of rapeC. His father’s experienceD. His life on the farm48. The story of the novel A Time to Kill would probably focus on __________ ?A. how the girl was attackedB. the circumstances of the rapeC. how the gir l’s father took revengeD. how the case of rape was settled49. Which of the following is NOT true of the novel The Firm ?A. It was popular at the time of publicationB. It earned Grisham great fame.C. It brought Grisham wealthD. It was carried by The New York Times as a series.50. It can be inferred from the passage that Grisham has built ballfields on his property ________.A. to achieve his life’s goal as a professional baseball playerB. to coach children in baseballC. to see his childhood dream being realized in the childrenD. to provide facilities of baseball training.Passage 2A quality education is the ultimate liberator. It can free people from poverty, giving them the power to greatly improve their lives and take a productive place in society. It can also free communities and countries, allowing them to leap forward into periods of wealth and social unity that otherwise would not be possible.For this reason, the international community has committed itsel f to getting all the world’s children into primary school by 2015, a commitment known as Education for All.Can education for all be achieved by 2015? The answer is definitely “yes,” although it is a difficult task. If we know measure the goal in terms of children successfully completing a minimumof five years of primary school, instead of just enrolling for classes, which used to be the measuring stick for education, then the challenge becomes even more difficult. Only 32 countries were formerly believed to be at risk of not achieving education for all on the basis of enrollment rates. The number rises to 88 if completion rates are used as the criterion.Still, the goal is achievable with the right policies and the right support from the international community. 59 of the 88 countries at risk can reach universal primary completion by 2015 if they bring the efficiency and quality of their education systems into line with standards observed in higher-performing systems. They also need significant increases in external financing and technical support. The 29 countries lagging farthest behind will not reach the goal without unprecedented rates of progress. But this is attainable with creative solution, including use of information technologies, flexible and targeted foreign aid, and fewer people living in poverty.A key lesson of experience about what makes development effective is that a country’s capacity to use aid well depends heavily on its policies, institutions and management. Where a country scores well on these criteria, foreign assistance can be highly effective.51. In the first paragraph, the author suggests that a quality education can __________ .A. free countries from foreign rulesB. speed up social progressC. give people freedomD. liberate people from any exploitation52. Ideally, the goal of the program of Education for All is to ______ by 2015.A. get all the world’s children to complete primary schoolB. enroll all the world’s children into primary schoolC. give quality education to people of 88 countriesD. support those committed to transforming their education systems53. _________ countries are now at risk of not achieving education for all on the basis of completion rates.A. 32B. 59C. 29D. 8854. According to the passage, which of the following is NOT mentioned as the right policy?A. Raising the efficiency of education systems.B. Improving the quality of education.C. Using information technologies.D. Building more primary school.55. As can be gathered from the last paragraph, foreign aid _________ .A. may not be highly effectiveB. is provided only when some criteria are metC. alone makes development possibleD. is most effective for those countries lagging farthest behindPassage 3Most people think of lions as strictly African beasts, but only because they’re been killed off almost everywhere else. Ten thousand years ago lions spanned vast sections of the globe. Now lions hold only a small fraction of their former habitat, and Asiatic lions, a subspecies that spit from African lions perhaps 100,000 years ago, hang on to an almost impossibly small slice of their former territory.India is the proud steward of these 300 or so lions, which live primarily in a 560-square-mile sanctuary (保护区) . It took me a year and a half to get a permit to explore the entire Gir Forest---and no time at all to see why these lions became symbols of royalty and greatness. A tiger will hide in the forest unseen, but a lion stands its ground, curious and unafraid---lionhearted. Though they told me in subtle ways when I got too close, Gir’s lions allowed me unique glimpses into their lives during my three months in the forest. It’s odd to think that they are threatened by extinction; Gir has as many lions as it can hold----too many, in fact. With territory in short supply, lions move about near the boundary of the forest and even leave it altogether, often clashing with people. That’s one reason India is creating a second sa nctuary. There are other pressing reasons: outbreaks of disease or natural disasters. In 1994 a serious disease killed more than a third of Africa’s Serengeti lions----a thousand animals----a fate that could easily happen to Gir’s cats. These lions are especially vulnerable to disease because they descend from as few as a dozen individuals. “If you do a DNA test, Asiatic lions actually look like identical twins,” says Stephen O’Brien, a geneticist (基因学家) who has studied them. Yet the dangers are hidden, and you wouldn’t suspect them by watching these lords of the forest. The lions display vitality, and no small measure ofcharm.Though the gentle intimacy of play vanishes when it’s time to eat, meals in Gir are not necessarily frantic affairs. For a mother and her baby lion sharing a deer, or a young male eating an antelope (羚羊), there’s no need to fight for a cut of the kill. The animals they hunt for food are generally smaller in Gir than those in Africa, and hunting groups tend to be smaller as well.56. In the first paragraph, the author tells us that Asiatic lions ______ .A. have killed off other lionsB. have descended from African lionsC. used to span vast sections of the globeD. have lost their habitat57. What impressed the author most when he went to watch the lions in the Gir Forest?A. Their friendliness.B. Their size.C. Their intimacy.D. Their vitality58. What does the sentence “…meals in Gir are not necessarily frantic affair” mean?A. The lions do not show intimacy among them any more.B. The lions may not deed to fight for food.C. Food is not readily available in that region.D. Meals can be obtained only with great effort59. The lions in the Gir Forest are especially vulnerable to disease because ______ .A. they have descended from a dozen or so ancestorsB. they are smaller than the African lionsC. they do not have enough to eatD. they are physically weaker than the African lions60. One of the reasons why India is creating a secondary sanctuary for the Asiatic lions is that ___A. the present sanctuary is not large enoughB. scientists want to do more research on themC. they have killed many peopleD. the forest is shrinking in sizePassage 4After retirement from medical, my wife and I built our home in a gated community surrounded by yacht clubs and golf courses on Hilton Head Island. But when I left for the other side of the island, I was traveling on unpaved roads lined with leaky cottages. The “lifestyle” of many of the native islanders stood in shocking contrast to my comfortable existence.By talking to the local folks, I discovered that the vast majority of the maids, gardeners, waitresses and construction workers who make this island work had little or no access to medical care. It seemed outrageous to me. I wondered why someone didn’t do something about that. Then my father’s words, which he had asked his children daily when they were young, rang in my head again: “What did you do for someone today?”Even though my father had died several years before, I guess I still didn’t want to disappoint him. So I started working on a solution. The island was full of retired doctors. If I could persuade them to spend a few hours a week volunteering their services, we could provide free primary health care to those so desperately in need of it. Most of the doctors I approached liked the idea, so long as they could be relicensed without troubles. It took one year and plenty of persistence, but I was able to persuade the state legislators to create a special license for doctors volunteering in not-for-profit clinics.The town donated land, local residents contributed office and medical equipment and some of the potential patients volunteered their weekends ornamenting the building that would become the clinic. We named it volunteers in Medicine and we opened its doors in 1994, fully staffed by retired physicians, nurses and dentists as well as nearly 150 nonprofessional volunteers. That year we had 5,000 patient visits; last year we had 16,000.Somehow word of what we were doing got around. Soon we were receiving phone calls from retired physicians all over the country, asking for help in starting VIM clinics in their communities. We did the best we could----there are now 15 other clinics operating----but we couldn’t keep up with the need. Yet last month I think my father’s words found their way up north, to McNeil Consumer Healthcare, the maker of Tylenol (泰诺:一种感冒药). A major grant from McNeil will allow us to respond to these requests and help establish other free clinics in communities around thecountry.61. What is the passage mainly about?A. The contrast between the rich and the poor on an island.B. The story of a man who likes to give others advice.C. The life and work of a great father.D. The inspiration of a father’s words62. The author of the passage is ________.A. a retired physicianB. a retired teacherC. a retired medical researcherD. a retired construction worker63. The purpose of V olunteers in Medicine is to ________.A. help retired medical workers improve their incomesB. provide free medical services to those who need themC. urge the government to set up non-profit clinicsD. make the dream of the author’s father come true64. Which of the following has been done by the author himself?A. Buying the medical equipmentB. Finding the land and the office.C. Decorating the building that would become the clinic.D. Getting a special license for the retired doctors.''''65.In the last paragraph, “I think my father’s words found their way up north to McNeil” implies that ______.A. my father’s words fina lly reached McNeilB. McNeil decided to do something for the needy peopleC. My father decided to assist us in opening more clinics in the northD. McNeil community was badly in need of free health care programsPassage 5Even before Historian Joseph Ellis became a best-selling author, he was famous for his vivid lectures. In his popular courses at Mount Holyoke College in Massachusetts, he would often make classroom discussion lively by describing his own combat experience in Vietnam. But as Ellis’s reputation grew-his books on the Founding Fathers have won both the prestigious National Book Award and the Pulitzer Prize ——the history professor began to entertain local and national reporters with his memories of war. Last year, after The Boston Globe carried accounts of Ellis’s experience in the Vietnam war, someone who knew the truth about Ellis dropped a dime(揭发) . Last week The Boston Globe revealed that Ellis, famous for explaining the nation’s history, had some explaining to do about his own past.“Even in the best of lives, mistakes are made,” said a wretched Ellis . It turned out that while the distinguished historian had served in the Army, he’d spent his war years not in the jungles of Southeast Asia , but teaching history at West Point(西点军校). He’d also overstated his role in the antiwar movement and even his high-school athletic records. His admission shocked colleagues, fellow historians and students who wondered why someone so accomplished would beautify his past. But it seems that success and truthfulness don’t always go hand in hand. Even among the distinguished achievers, security experts say, one in ten is deceiving—indulging in everything from empty boasting to more serious offenses such as plagiarism(剽窃), fictionalizing military records, making up false academic certificates or worse . And, oddly, prominent people who beautify the past often do so once they’re famous, says Ernest Brod of Kroll Associates, which has conducted thousands of background checks. Says Brod: “It’s not like they use these lies to climb the ladder.”Then what makes them do it? Psychologists say some people succeed, at least in part, because they are uniquely adjusted to the expectations of others. And no matter how well-known, those people can be haun ted by a sense of their own shortcomings. “From outside, these people look anything but fragile,” says Dennis Shulman, a New York psychoanalyst. “But inside, they feel hollow, empty.”66. Which of the following is true about Ellis?A. He is a famous professor of history at West Point.B. His book on the Vietnam war has won two important prizes.C. He has told both students and reporters about his own experience of war.D. He has written a best-seller for a newspaper —The Boston Globe67. While Ellis served in the Army , he .A. combated in VietnamB. taught at a military schoolC. exaggerated his part as a historianD. made mistakes in the antiwar movement68. What did Ellis lie about?A. His war experience in Vietnam.B. His athletic records in high school.C. His role in the antiwar movement.D. All of the above.69. What does “ to climb the ladder” in the second paragraph mean?A. To become more successful.B. To inquire into one’s background.C. To cover one’s serious offenses.D. To go further in beautifying one’s past.70. According to psychologists, successful people who lie about themselves .A. take pride in their weaknessesB. feel weak in their heartsC. think nothing of othersD. look weak to othersPart IV Cloze (15 minutes , 10 points)Directions: In this part , there is a passage with twenty blanks . For each blank there are four choices marked A, B, C and D. Choose the best answer for each blank and mark the corresponding letter on your ANSWER SHEET with a single line through the center.With 950 million people, India ranks second to China among the most populous countries. But since China 71 a family planning program in 1971, India has been closing the 72. Indians have reduced their birth rate but not nearly 73 the Chinese have. If current growth rates continue, India’s population will 74 China’s around the year 2028 75 about 1.7 billion. Should that happen, itwon’t be the 76 of the enlightened women of Kerala, a state in southern India. 77 India as a whole adds almost 20 million people a year, Kerala’s population is virtually 78 . The reason is No mystery: nearly two-thirds of Kerala women practice birth control, 79 about 40% in the entire nation.The difference 80 the emphasis put on health programs, 81 birth control, by the state authorities, 82 in 1957 became India’s first elected Communist 83 . And an educational tradition and matrilineal(母系的) customs in parts of Kerala help girls and boys get 84 good schooling. While one in three Indian women is 85 , 90% of those in Kerala can read and write.Higher literacy rates 86 Family planning. “Unlike our Parents, we know that we can do more for our children if we have 87 of them,” says Laila Cherian, 33, who lives in the Village of Kudamaloor. She has Limited herself 88 three children—one below the national 89 of four. That kind of restraint(抑制;克制)will keep Kerala from putting added 90 on world food supplies.71. A. discovered B. circulated C. launched D. transmitted72. A. gap B. top C. bit D. bet73. A. as many as B. as well as C. as soon as D. as much as74. A. shake B. pass C. rocket D. impress75. A. on B. in C. at D. for76. A. force B. fight C. false D. fault77. A. While B. Since C. Because D. Suppose78. A. reliable B. stable C. countable D. flexible79. A. benefited from B. involved with C. compared with D. resulted from80. A. lies in B. shows off C. results in D. departs from81. A. reviving B. including C. practicing D. containing82. A. that B. since C. what D. which83. A. group B. alliance C. government D. bureau84. A. equally B. officially C. sharply D. proudly85. A. cultural B. literate C. native D. responsible86. A. foster B. hamper C. reform D. advocate87. A. less B. more C. fewer D. better88. A. in B. at C. as D. to89. A. statistics B. average C. tendency D. category90. A. increase B. challenge C. pressure D. complaintPaper Two 试卷二(60 minutes)Part I Error Detection and Correction (10 minutes , 10 points)Directions:Each of the following sentences has four underlined parts marked A, B, C and D. Identify the part of the sentence that is incorrect . Then, write down the corresponding letter and, without altering the meaning of the sentence , put the correction on the ANSWER SHEET.1. The new technology has made possible for the doctor to make diagnoses without seeing theA B Cpatient in person.D2. Customers are asked to ensure that they have given correct change before leaving the shop asA B Cmistakes cannot be afterwards remedied.D3. This research program is financed by two funds, the largest of which could last for two years.A B C D4. The fact which a good teacher has some of the gifts of a good actor does not mean that he willA B Cindeed be able to act well on the stage.D5. There is few evidence that children in language classrooms learn foreign languages any betterA B Cthan adults in similar classroom situations.D6. Although fitness will not guarantee that you will live longer, it can help you enjoying the yearsA B Cyou do live.D7. While schools developing online curricula try to strike a balance between profits and prestige,A Bmany educators are confusing about their role in this digital world.C D8. He was caught cheating in the examination. If he had had a tail, he would put it between hisA B C Dlegs.9. When he speaks at banquets , he makes a point of going into the kitchen and to shake handsA B Cwith every waiter and waitress.D10. Other guests at yesterday’s opening, which was broadcast alive by the radio station, includedA B C Dthe princess and her husband.Part II Translation (20 minutes , 10 points )Directions:Translate the following passage into English . Write your translation on the ANSWER SHEET.在过去20年中,世界上没有任何一个国家的外贸发展速度像中国那么快。
2010年同等学力(工商管理)学科综合水平真题试卷(题后含答案及解析)
2010年同等学力(工商管理)学科综合水平真题试卷(题后含答案及解析)题型有:1. 单项选择题 2. 多项选择题 3. 名词解释 4. 简答题 5. 论述题6. 案例分析单项选择题1.非正式组织是指( )。
A.正规组织之外的其他组织B.人们自发形成的各种组织C.非法组织D.人与人之间自发结合而成的类型化心理状态正确答案:D解析:非正式组织,是两个或两个以上个人的无意识的体系化、类型化了的多种心理因素的系统。
2.针对那些新颖、例外的问题所做出的决策是指( )。
A.程序化决策B.非程序化决策C.理性决策D.满意决策正确答案:B解析:处理例行问题的决策通常称为程序化决策,处理例外问题的决策通常称为非程序化决策。
3.正在成熟的行业具有的特点是( )。
A.高速增长导致竞争加剧B.企业间的兼并和收购减少C.加速增加生产能力D.注重成本和服务上的竞争正确答案:D解析:成熟的行业具有的特点是:(1)低速增长导致竞争加剧;(2)注重成本和服务上的竞争;(3)裁减过剩的生产能力;(4)研究开发、生产、营销发生变化;(5)行业竞争趋向国际化;(6)企业间的兼并和收购增多。
4.以下属于纵向并购优点的是( )。
A.并购竞争对手,获得现成的生产线,迅速扩大生产能力,实现规模经济B.利用规模经济降低成本C.降低企业交易成本D.有利多元化经营,可以降低单一行业经营风险正确答案:C解析:纵向并购是指生产过程或经营环节相互衔接、密切联系的企业之间,或者具有纵向协作关系的专业化企业之间的并购。
纵向并购的企业之间不是直接的竞争关系,而是供应商和需求商之间的关系。
优点:通过市场交易行为内部化,有助于减少市场风险,节省交易费用,同时易于设置进入壁垒。
5.百科全书属于( )。
A.选购品B.便利品C.非渴求商品D.特殊品正确答案:C解析:根据消费者的购物习惯分类,产品可分为便利品、选购品、特殊品和非渴求物品四类。
(1)便利品,指消费者购买频繁,希望一有需要即可买到,并且只花最少精力和最少时间去比较品牌、价格的消费品。
2010年同等学力申硕工商管理综合水平考试真题及答案
2010年同等学力申硕全国工商管理试卷工商管理试卷一、单项选择题(每小题1分,共10分)1.非正式组织是指 。
A.正规组织之外的其他组织 B.人们自发形成的各种组织C.非法组织 D.人与人之间自发结合而成的类型化心理状态2.针对那些新颖、例外的问题所做出的决策是指 。
A.程序化决策 B.非程序化决策C.理性决策 D.满意决策3.正在成熟的行业具有的特点是 。
A.高速增长导致竞争加剧B.企业间的兼并和收购减少C.加速增加生产能力D.注重成本和服务上的竞争4.以下属于纵向并购的优点的是 。
A.并购竞争对手,获得现成的生产线,迅速扩大生产能力,实现规模经济B.利用规模经济降低成本C.降低企业交易成本D.有利多元化经营,可以降低单一行业经营风险5.百科全书属于 。
A.选购品 B.便利品C.非渴求商品 D.特殊品6.目标利润定价法属于 。
A.成本导向定价 B.需求导向定价C.竞争导向定价 D.混合导向定价7.企业针对最终消费者,花费大量的资金从事广告和消费者促销活动,以增加产品的需求,这被称为。
A.快速掠取策略 B.推式策略C.拉式策略 D.快速渗透策略8.如果证券价格完全反映了一切公开的和非公开的信息,这种市场属于 。
A.无效市场 B.弱式有效市场C.次强式有效市场 D.强式有效市场9.在其他条件不变的情况下,如果企业资产负债率增加,则财务杠杆系数将会 。
A.保持不变 B.增大C.减小 D.变化但方向不确定10.如果某一长期投资项目的净现值为负数,则说明该项目 。
A.为亏损项目,不可行B.为盈利项目,可行C.投资报酬率低于预定的贴现率,不可行D.投资报酬率低于本企业的正常投资报酬率,不可行二、多项选择题(每小题2分,共8分)11.正式组织的基本要素包括 。
A.协作意愿 B.组织结构C.共同目标 D.信息沟通E.制度规范12.企业使命的界定是在对自身业务清晰界定的基础上进行的,从战略角度来讲,企业可以从几个方面界定自己的业务。
2002年同等学力(工商管理)学科综合水平真题试卷(题后含答案及解析)
2002年同等学力(工商管理)学科综合水平真题试卷(题后含答案及解析)题型有:1. 单项选择题 2. 多项选择题 3. 名词解释 4. 简答题 5. 论述题6. 案例分析单项选择题1.无意识地体系化、类型化形成的多种心理因素的系统是指( )。
A.正式组织B.非正式组织C.组织结构D.组织流程正确答案:B解析:A.正式组织是由两个或两个以上的人有意识地加以协调的行为或力的系统。
B.非正式组织,是两个或两个以上的人无意识地体系化、类型化了的多种心理因素的系统。
C.组织结构是指组织内部分工协作的基本形式或框架。
D.组织流程是指完成一项任务、一个事件或一项活动的全过程,这一全过程由一系列工作环节或步骤组成,相互之间有先后的顺序,有一定的指向。
2.具有双道命令系统的组织结构形式是指( )。
A.直线制B.直线职能制C.事业部制D.矩阵制正确答案:D解析:A.直线制,是最简单的集权式组织结构形式,又称军队式结构,领导关系按垂直系统建立。
B.直线职能制,是厂长经理对业务职能部门实行垂直领导的组织结构形式,职能部门的作用是参谋和助手。
C.事业部制的特征:集中决策、分散经营;独立核算、自负盈亏;经营权力下放,增强主动性、创造性,提高企业适应能力。
D.矩阵制,是由横纵两个管理系列交叉组成的组织结构形式,有双道命令系统。
这种组织结构的优点是:及时沟通、降低成本、组建方便、及时化解矛盾。
3.从战略要素的角度看,资源配置和( )通常是经营单位战略中最重要的组成部分。
A.协同作用B.竞争优势C.经营范围D.规模经济正确答案:B解析:A.协同作用是指企业从资源配置和经营范围的决策中所能寻求到的各种共同努力的效果。
也就是说,分力之和大于各分力简单相加的结果。
在企业管理中,企业总体资源的收益要大于各部分资源收益的和。
B.竞争优势是指企业通过其资源配置的模式与经营范围的决策,在市场上所形成的与其竞争对手不同的竞争地位。
竞争优势既可以来自企业在产品和市场上的地位,也可以来自企业对特殊资源的正确运用。
2010年同等学力工商综合真题参考答案
2010年同等学力工商综合真题参考答案一、单项选择题(每小题1分,共10分)1.D 2.B 3.D 4.C 5.C6.A7.C 8.D 9.B 10.D二、多项选择题(每小题2分,共8分)11.ACD 12.ABE 13.ADE 14.ADE三、名词解释(每小题3分,共12分)1.业务规范:业务规范是针对业务活动过程中那些大量存在、反复出现,又能摸索出科学处理办法的事物所制定的作业处理规定。
2.交易风险:交易风险是指企业因进行跨国交易而取得外币债权或承担外币债务时,由于交易发生日的汇率与结算日的汇率不一致,可能使收入或支出发生变动的风险。
交易风险主要表现在以下几个方面:(1)以外币表示的借款或贷款;(2)以外币表示的商品及劳务的赊账业务;(3)尚未履行的期货外汇合约;(4)其他方式所取得的外币债权或应承担的外币债务。
3.选择分销:选择分销是指制造商在某一地区仅仅通过几个精挑细选的、最合适的中间商推销其生产品。
选择分销适用于所有产品,但相对而言,消费品中选购品和特殊品最宜于采取选择分销。
4.虚拟组织:虚拟组织是指企业保留核心资源,而把业务分包给其他组织完成,从而创造竞争优势。
虚拟组织的主要优势在于对产品和市场的灵活性,其劣势是管理人员对公司的主要职能活动缺乏强有力的控制。
四、简答题(每小题7分,共28分)1.简述分工给组织带来的弊端。
答:分工给组织带来的弊端:(1)分工会带来工作的单调化;(2)分工会阻碍组织内部人员的合理流动,降低其对组织变化的适应能力;(3)专业化会助长组织内部的冲突。
2.简述矩阵组织结构的优点。
答:矩阵组织结构是指在原有按直线指挥系统与职能部门组成纵向垂直领导系统的基础上,又建立一个横向的以产品(项目)为中心的领导系统,两者合成为矩阵形结构。
矩阵组织结构的优点是:(1)适于进行以项目为中心的经营活动;(2)能最有效地发挥职能部门管理人员的作用;(3)能激发管理人员的创造性,利于开展多种业务项目;(4)中层管理人员可以更多地接触企业战略问题。
2002年同等学力经济学真题及参考答案
2002年同等学力经济学真题及参考答案2002年同等学历全国统考经济学试题天津财经大学在职研究生一、名词解释(每题4分,共20分)1.资本的边际替代率。
2.税收转嫁。
3.财政赤字。
4.资产证券化。
5.联系汇率。
二、简答题(每题8分,共40分)1.法人资产制度的基本特征。
2.衍生金融产品的种类。
3.我国货币供给的内生性。
4.我国积极财政政策的目标。
5.什么是幼稚产业(H―B―K标准)?三、论述题(每题20分,其40分)1.试论我国经济政策手段的选择。
2.从价格和产量两方面讨论垄断市场和竞争市场的效率,以下例为例说明,垄断者需求函数为Q=100―2P,AC=MC=10,比较垄断行为和竞争行为哪个更有效率?2002年同等学力全国统考经济学真题参考答案及解析一、名词解释1.资本的边际替代率:假设社会上有两种生产要素资本和劳动,生产同一种产品一单位资本所替代劳动的数量称为资本的边际替代率。
2.税收转嫁:是指商品交换过程中,纳税人通过提高销售价格或压低购进价格的办法,将税负转移给购买者或供应者的一种经济现象。
3.财政赤字:是指在某一财政年度,计划的财政收支是平衡的,而在预算执行过程中,由于主客观不可预测性因素的影响,致使决算出现支出大于收入差额。
这个概念强调的是预算的执行结果,说明的是一种事实。
4.资产证券化:是指将已存在的信贷资产集中起来并重新分割为证券进而转卖给市场上的投资者,从而使此项资产在原持有者的资产负债表上消失。
作为直接信贷资产的主要持有者,商业银行和储蓄贷款机构最适于开展此类业务。
资产证券化的本质含义是,将贷款或应收账款转换为可转换工具的过程。
5.联系汇率:又称钉住汇率,属于国际金融中汇率决定的一种做法,即将本国货币与(钉住)某单一国家的贷币建立某种联系来确定自己货币的汇率,实际汇率围绕着它根据供求产生一定幅度内的浮动。
某些发展中国家便实行这种汇率。
二、简答题1.法人资产制度的基本特征。
同等学力人员申请硕士学位2010年教育学学科综合水平全国统一考试试题及参考答案
2010年同等学力人员申请硕士学位教育学学科综合水平全国统一考试试题一、单项选择题(每小题 1.5 分,共30 分)1.人类历史上早出现的专门论述教育问题的著作是()。
A.《论语》B.《学记》C.《大教学论》D.《普通教育学》2.第一个从理论上系统论述班级授课制的教育家是()。
A.夸美纽斯B.洛克C.卢梭D.斯宾塞3.着眼于训练心理官能,偏重发展智力的教育理论是()。
A.传统教育理论B.形式教育理论C.实质教育理论D.现代教育理论4.“教学有法,而无定法”这句话所说明的教师劳动特点是()。
A.复杂性B.示范性C.创造性D.广延性5.前苏联教育家马卡连柯提出的“平行教育影响”是指()。
A.言行一致原则B.教育影响的一致性和连贯性原则C.理论联系实际原则D.集体教育原则6.西周时期诸侯所设大学称为()。
A.辟雍B.泮宫C.东序D.太学7.宋代教育家朱熹的主要著作是()。
A.《大学》B.《道德经》C.《四书章句集注》D.《春秋繁露》8.中国1922 年颁布的新学制的特点是()。
A.仿效美国的单轨制B.仿效日本的双轨制C.仿效苏联的混合学制D.仿效德国的双轨制9.美国在19 世纪30 年代掀起了一场公立学校运动,其倡导者是()。
A.科南特 B 杜威C.克伯屈D.贺拉斯•曼10.倡导现代公民教育和劳作教育的德国教育家是()。
A.赫尔巴特B.凯兴斯坦纳C.福禄培尔D.费希特11.个体的思维已具有一定的弹性,可以逆转,同时获得长度、体积、重量和面积等方面的守恒。
该个体所处的认知发展阶段是()。
A.感知运动阶段B.前运算阶段C.具体运算阶段D.形式运算阶段12.最早以动物为实验研究对象,系统地研究动物的学习行为的心理学家是()。
A.托尔曼B.苛勒C.桑代克D.华生13.莫雷诺首创的用于测量学生的人际关系的方法称为()。
A.行为评定法B.心理测验法C.自我报告法D.社会测量法14.观察者因看到榜样受到强化而间接受到的强化称为()。
2010年同等学力法学真题及详细参考答案
2010年同等学力人员申请硕士学位学科综合水平全国统一考试法学试卷一、判断题(每小题1分,共8分。
判断下列各命题是否正确,正确的用“A”表示,错误的用“B”表示。
请在答题卡上将正确选项的字母涂黑)1.扩充解释是对法条文字所作的广于立法原意的解释。
解析:B。
本题考查法律解释。
扩充解释,是指对法律规范所作的关于法律条文的字面含义,以充分实现立法原意。
扩充解释的目的是要体现立法原意,突破的只是字面含义,而不是要突破立法原意,因此本题说法错误。
2.由于类推可能造成法律责任的溯及既往,因此我国不允许对法律进行类推适用。
解析:B。
本题考查法律的类推。
类推,是指法律适用机关在处理具体案件或问题时,援引最相类似或基本类同的法律规定,以解决疑难问题的推理。
类推属于实质推理的一种形式。
在刑法领域,基于罪刑法定原则,在法律上是否定刑事审判中的类推的,但类推适用在实际上不可能取消,特别是在民事审判中更是如此。
在法律实践中,出现新奇或棘手案件,此时司法机关不能以“法无明文规定”为由拒绝受理,应当援引最相类似或基本类同的法律规定做出裁决。
因此,我国在刑事诉讼以外的领域并未不允许类推适用。
本题说法错误。
3.任意性规则既规定了主体的法定权利和义务,又允许当事人自行协商确定权利义务。
解析:A。
本题考查任意性规则。
根据法律调整是否允许当事人进行自主调整,即按照自己的意愿自行设定权利和义务,可以把法律规则分为强行性规则和任意性规则。
任意性规则在规定主体权利义务的同时,也允许当事人在法律许可的范围内通过协商自行设定彼此的权利与义务,只有在当事人没有协议的情况下,才适用法律规则的规定。
4.与自然经济和计划经济相比,市场经济更需要法律调控。
解析:A。
本题考查法治与经济。
现代市场经济是法治经济。
从市场经济和法治的产生发展历史来看,二者并蒂连枝,如同孪生。
市场经济的发展孕育了法治的精神和社会基础,法治为市场经济的发展提供了制度保障。
市场经济之下,各类市场主体的活动、各种市场要素的相互作用是纷繁复杂的。
2002年同等学力人员申请硕士学位英语水平全国统一考试试题答案与解析
2002 年同等学力人员申请硕士学位英语水平全国统一考试试题答案与解析Paper One 试卷一(90 minutes )Part ⅠListening Comprehension (略)Part ⅡV ocabularySection A16. 【正确答案】D【句子翻译】我想借此机会向主办方表达我衷心的感谢。
【考点类型】动宾搭配【考点剖析】increase “增加”;prolong “延长,拖延”;intensify “强化”;express “表达,表示”。
express one ’s heart-felt gratitude to sb. “向某人表示衷心的感谢”。
extend “延伸,给予”。
17. 【正确答案】B【句子翻译】现在,大部分中国农民依然过着简朴、节约的生活。
【考点类型】语义场共现【考点剖析】miserable “痛苦的,悲惨的”;economical “节约的,经济的”;luxurious “奢侈的,豪华的”;sensible “明智的”。
thrifty 和simple 是并列关系,含义应当相近,由此推断出thrifty 表示“节约的”。
18. 【正确答案】D【句子翻译】很多当地居民为躲避洪水离开了家园。
【考点类型】语义场共现【考点剖析】overcome “战胜,克服”;enclose “装入,围绕”;encounter “遭遇”;avoid “避免,消除”。
根据语境可以推断人们是为了躲避洪水的威胁才离开家园。
19. 【正确答案】C【句子翻译】州议会将颁布新的规章,该规章旨在使管理模式与国际公认的惯例一致。
【考点类型】语义场共现【考点剖析】conference “会议,讨论会”;conversation “会话,交谈”;practice “实践,练习,惯例”;formation “构成,编队”。
根据句中的信息,new rules 与internationally accepted conventions 前后照应,可以推断convention 表示“协定,惯例”。
2010年同等学力人员申请硕士学位学科综合水平全国统一考试计算机科学与技术试卷
2010年同等学力人员申请硕士学位学科综合水平全国统一考试计算机科学与技术试卷(总分:190.00,做题时间:180分钟)一、本试卷满分为100分,包括数学基础课程和专业知识课程两部分。
数学基础课程满分40分,每位考生必答;专业知识课程包括五门课程,每门课程满分30分,考生必须从中任选2门作答,多选者只按前选课程计分。
(总题数:2,分数:4.00)1.猫必捕鼠。
(分数:2.00)__________________________________________________________________________________________正确答案:)解析:2.任意两个不同的实数之间必存在另一个实数。
(分数:2.00)__________________________________________________________________________________________正确答案:)解析:二、填空题(每小题2分,共6分)(总题数:3,分数:6.00)(分数:2.00)填空项1:__________________ (正确答案:6)解析:(分数:2.00)填空项1:__________________ (正确答案:0)解析:(分数:2.00)填空项1:__________________ (正确答案:n ?1)解析:三、计算题(共16分)(总题数:3,分数:16.00)(分数:3.00)__________________________________________________________________________________________正确答案:()解析:(分数:5.00)__________________________________________________________________________________________正确答案: )解析:(分数:8.00)__________________________________________________________________________________________正确答案: )解析:四、证明题(共14分)(总题数:3,分数:14.00)(分数:5.00)__________________________________________________________________________________________正确答案: )解析:(分数:4.00)__________________________________________________________________________________________正确答案: )解析:(分数:5.00)__________________________________________________________________________________________正确答案: )解析:五、第二部分专业知识课程 (总题数:5,分数:10.00)(分数:2.00)填空项1:__________________ (正确答案:19;13(每空1 分))解析:(分数:2.00)填空项1:__________________解析:(分数:2.00)填空项1:__________________ (正确答案:6;{ 3 }(每空1 分))解析:(分数:2.00)填空项1:__________________ (正确答案:D1-D2-D3-D4;D4-D3-D2-D1 (每空1 分))解析:(分数:2.00)填空项1:__________________ (正确答案:75%)解析:六、判断题(每小题1分,共10分)(总题数:1,分数:10.00)在系列机中发展一种新型号机器,为保证软件兼容性,你认为下列哪些设想是可行的,哪些是不可行的?(如果可行,用“Y”表示,否则用“N”表示)(分数:10.00)1.00)A.正确√B.错误解析:1.00)A.正确√B.错误解析:1.00)A.正确√B.错误解析:1.00)A.正确√B.错误解析:1.00)A.正确B.错误√解析:1.00)A.正确√B.错误解析:1.00)A.正确√B.错误解析:1.00)A.正确B.错误√解析:1.00)A.正确√B.错误解析:1.00)A.正确√B.错误解析:七、计算题(10分)(总题数:1,分数:10.00)10.00)5.00)__________________________________________________________________________________________ 正确答案:(指令n1 与n2 之间存在(关于寄存器R0 的)写读数据相关(1 分)指令n3 与n6 之间存在(关于寄存器R2 的)写读数据相关(1 分)指令n4 与n5 之间存在(关于寄存器R4 的)读写数据相关(1 分)指令n3 与n6 之间存在(关于寄存器R2 的)写写数据相关(1 分)(只要指明哪两条指令间存在什么数据相关即可得分))解析:5.00)__________________________________________________________________________________________正确答案:)解析:八、Ⅱ.计算机网络 (总题数:2,分数:5.00)(分数:3.00)填空项1:__________________ (正确答案:服务原语;服务访问点(SAP);协议数据单元(PDU)。
2002年同等学力员申请硕士学位心理学试卷
2002年同等学力员申请硕士学位学科综合水平全国统一考试心理学试卷一、单项选择题(每题1分,共20分)1. 在复杂技能形成过程中出现练习中出现的练习成绩暂时停顿的现象是_____ _____。
A 高原现象B 负迁移现象C 语文—运动迁移现象D 运动—运动迁移现象2. 社会心理学中著名的“模拟监狱实验”因违反了心理学研究中应遵循的_____ ___而受到批评。
A 客观性原则B 系统性原则C 教育性原则D 伦理性原则 3. 神经系统最基本的结构与功能单位是______ ________。
A 神经元B 突触C 神经胶质细胞D 反射弧4. 差别感觉阈限与原来刺激量之比为一个常数是由_____ ______发现的。
A 韦伯B 费希纳C 冯特D 荣格5. 电影和霓虹灯活动广告是按照______ _____原理制作而成的。
A 似运知觉B 真动知觉C 错觉D 荣格6. 人脑反映客观事物本质特征的思维形式是_______ _______。
A 判断B 定势C 概念D 自主知觉7. 印象管理是指___ _______。
A 对别人的认知B 对自己的认知C 对别人印象进行调整D 调整自己给别人的印象 8. 过度理由效应指_____ _______。
A 内在动机转移B 动机强度过度C 外部原因不足D 内部理由过度9. “最近发展区”概念是由前苏联心理学家____ ____提出的。
A 鲁利亚B 维果斯基C 达维多夫D 列昂节夫 10. 艾里克森人为,青少年(12-18岁)人格发展的主要问题是__________。
A 自主感对自卑感B 亲密感对孤独感C 自主感对同一感混乱D 同一感对同一感混乱 11. 智力结构三成分(元成分、操作成分、知识获得成分)理论是由_________提出的。
A 弗拉维尔B 斯腾伯格C 韦克斯勒D 吉尔福特12. 若随机变量X 服从二项分布,即)21,200(~B X ,则该分布的数学期望为_________。
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一、名词解释(每小题3分,共30分)1.小报:小报最早出现于北宋末年,盛行于南宋,是中国古代的非法报纸。
其内容以邸报还没有发表或不准备发表的“朝廷之差除,台谏百官之章奏”为主,旨在为关心政局的官僚士大夫提供参考;小报所刊载的消息,不完全可靠;有时被利用来作为党同伐异的材料。
发行小报的是一部分驻在首都负责传送邸报的各地进奏官、个别政府中下级官员、一部分坊间书肆的主人。
宋朝的封建统治者严禁小报的出版,但难为禁绝。
元明清等朝也出现过类似小报的出版物,当时称为“小本”、“小钞”或“报条”,同样遭到封建统治者的查禁。
2.《法兰西共和国公报》答:《法兰西共和国公报》是巴黎公社时期最重要的报纸。
它原是梯也尔政府机关报,1871年3月18日起被法国国民自卫军接管,巴黎公社成立后成为公社机关报,共出版66期。
该报除发布重要宣言、法令、决议和指示外,还澄清事实真相,戳穿敌人的谎言。
后该报印刷发行业务落入私人之手,文风刻板,不太关心群众利益。
3.“黄色新闻”答:黄色新闻是指以煽情手法炮制的新闻。
它是建立在煽情主义基础上,注重犯罪、丑闻、流言蜚语、离婚、性的问题,强调灾害和体育新闻的报道。
黄色新闻报道的特殊做法包括:①使用大字号煽动性标题(黑体字或套红色印刷),经常对不甚重要的新闻加以渲染、夸张,整个报纸版面给人以耸人听闻的虚假感;②滥用照片,以至偷窃和伪造照片;③种种欺骗手法,如捏造访问内容和新闻报道,歪曲性的标题,假科学,假学术;④星期日增刊,登载彩色滑稽连环画和肤浅的文章;⑤标榜同情“受压迫者”,发动运动反对平民所遭受的欺辱。
4.传播过程的直线模式答:传播过程的直线模式是指描述传播过程的“5W模式”和“香农一韦弗”的数学模式通称为。
这种模式的缺陷是没有考虑到传播的反馈因素和体现社会传播因素的双向性。
1948年,哈罗德·拉斯韦尔在其《传播在社会中的结构与功能》一文中提出这个模式,被视为传播过程研究的经典模式,称之为“拉斯韦尔公式”。
该模式将传播过程分为以下五个基本要素(谁、说什、通过什么渠道、对谁、取得什么效果),并按照一定的结构顺序将它们排列。
1949年,C.香农()和W.韦弗()在《传播的数学理论》中提出的用以解释电报通信过程的传播模式。
他们认为,整个传播过程中存在与通道中的噪音干扰可能会导致发出的信号与接受的信号之间产生差别,从而使得由信源发出的讯息与由接收器还原并到达信宿的讯息二者的含义可能不一样。
数学模式把传播描述成一种直线的单向传播过程,整个过程由5个环节和一个不速之客——噪音构成。
“噪音”概念的引入,是这一模式的一大优点。
5.媒介控制:媒介控制通常包括国家和政府的政治控制,利益群体和经济势力的控制,广大受众的社会监督控制,传媒的内部控制等。
①国家和政府的政治控制是媒介控制的主要方面。
这种控制的目的,是通过规定大众传播体制,制定有关法律、法规和政策,来保障媒介活动为国家制度、意识形态以及各种国家目标的实现服务。
②媒介控制中存在着种种社会利益群体和经济势力的控制。
由于这些控制也是在一定社会制度和传播制度的范围内进行的,因此也带有明显的制度性因素。
社会群体能够通过自己的媒介来维护自身的利益,传播自己的主张。
资本主义制度下,除了垄断资本和少数大利益集团外,一般社会群体的传播权利是不能得到保障的,传播媒介的控制权主要掌握在垄断资本手中。
③许多传播内容会直接影响到受众的利益。
因此,广大受众对传播媒介的活动拥有进行社会监督的正当权利。
受众进行社会监督控制的手段包括:a.个人信息的反馈。
b.结成受众团体,以群体运作方式对媒介活动施加影响。
c.诉诸于法律手段d.通过影响媒介的销售市场来制约媒介活动。
④传媒的内部控制。
传媒的内部控制是指大众媒介的编辑方针,是大众传媒的自律。
6.意见领袖:意见领袖是指活跃在人际传播网络中,经常为他人提供信息、观点和建议,并对他人施加个人影响的人物。
他们在大众传播效果的形成过程中起着重要的中介或过滤的作用,由他们将信息扩散给受众,形成信息传递的两级传播。
意见领袖一般颇具人格魅力,具有较强综合能力和较高的社会地位或被认同感。
在社交场合比较活跃,与受其影响者同处一个团体并有共同爱好,通晓特定问题并乐于接受和传播相关信息。
在信息传播中,信息输出不是全部直达普通受传者,有的只能先传达到其中一部分,而后再由这一部分人把讯息传递给他们周围的最普通的受众。
有的讯息即使直接传达到普遍受众,但要他们在态度和行为上发生预期的改变,还须由意见领袖对讯息作出解释、评价和在态势上作出导向或指点。
7.购买决策过程答:购买决策过程一般由引起需要、收集信息、评价方案、决定购买和购买后行为五个阶段构成。
①引起需要,从购买者对某一问题或需求的认识开始。
内在的和外部的刺激因素都可能引起需求。
②收集信息,一位被唤起需求的消费者可能会去寻求更多的信息。
消费者信息来源主要有个人来源(如家庭、朋友、邻居、熟人)、商业来源(如广告、推销员、经销商、包装、展览)、公共来源(如大众传播媒体、消费者评审组织等)、经验来源(如处理、检查和使用产品)等。
③评价方案,消费者的评价方案包括:a.产品属性;b.属性权重;c.品牌信念;d.效用函数;e.评价模型。
④决定购买。
⑤购买后行为。
消费者在购买产品之后会体验某种程度的满意感和不满意感。
营销者必须监视购后满意、购后行为、购后产品的使用和处理。
购买者的满意感是其产品期望和该产品可认知绩效之间的函数。
8.地方性广告答:地方性广告是针对本地的广告。
地方性广告强调价格、可获得性、地理位置以及营业时间等信息。
地方性广告主是积极的整合营销传播的倡导者。
地方性广告的传播范围更窄,市场范围更小,选用的媒介多是地方性传播媒介,如地方报纸、电台、电视台、路牌、霓虹灯等。
地方性广告多为配合密集型市场营销策略的实施,广告宣传的重点是促进人们使用地方性产品,或认店购买。
9.《舆论明鉴》答:《舆论明鉴》是爱德华·伯奈斯(或译为爱德华·伯内斯)所著的第一本公共关系专著。
1923年出版,它的出版标志着系统的公共关系学科研究的开始。
该书首次提出并论述“公共关系咨询”的概念,并阐述了“公共关系咨询”的两个作用:①推荐导致商业界和工业界执行合理的社会行为的对策;②通过宣传这些政策和行为,为其委托人赢得公众的支持和好感。
该著作在公共关系理论的发展史上具有重要意义。
10.危机公关的“3T”原则答:危机公关的“3T”原则是危机处理的一个法则,有三个关键点,每个点以“T”开头,所以称之为“3T”原则。
具体包括:①以我为主提供信息②尽快提供信息③提供全部信息。
该原则由英国危机公关专家里杰斯特(M· · )在《危机管理》()一书提出,强调危机处理时把握信息发布的重要性。
二、简答题(每小题5分,共20分)1.简述传播制度如何体现“全部社会结构和社会关系的复杂性”。
答:(1)大众传播是一个具有强大影响力的社会信息系统,任何一个国家和社会都会把它纳入社会制度的轨道,因此大众传播也是一种制度化的传播。
大众传播在特定的社会制度条件下进行。
传播制度是现代社会结构的重要组成部分。
社会制度,指的是在特定的社会活动领域中围绕着一定目标形成的具有普遍意义的、比较稳定的和正式的社会规范体系,包括政治法律制度、经济制度和思想文化制度等。
一定的社会制度对大众传播的控制,体现为一定形态的传播制度,因此,传播制度也就是社会制度中对大众传播活动直接或间接地起着制约和控制作用的部分。
(2)传播制度作为社会制度的反映,反映着现代社会诸多社会关系。
其内容十分复杂,它体现了社会制度或制度性因素在各个方面对传播媒介活动的制约和影响。
传播制度中既包括媒介与政府的关系问题,也包括媒介与社会群体以及广大受众的关系问题;既包括言论出版的自由与权利问题,也包括言论出版者所应承担的社会责任和义务问题。
(3)传播制度体现了全部社会结构和社会关系的复杂性。
传播制度从国家和政府的政治控制、各种利益群体和经济势力对传播媒介的控制、以及广大受众的社会监督控制这三个方面对大众传播起着控制和制约作用的社会规范体系。
2.简述群体传播的社会功能。
答:人以群体的形式进行活动,是人的社会性的体现。
每一个人都生活在一定的群体之中,是群体传播的参与者。
(1)群体传播具有重要的社会功能,即群体是将个人与社会相联结的桥梁和中间纽带。
群体是社会的中观系统,是社会的组成部分,或是“局部社会”。
(2)个人在参与社会活动之际,首先是作为局部社会——群体的一员出现,一个人如果不能做一个合格的群体成员,同样也做不了合格的社会成员。
群体帮助个人完成社会化过程,训练和分配社会角色,形成社会规范和准则,调节和控制个人的行为。
(3)群体传播,有助于社会秩序的维持,使社会秩序的连续性得到保证。
(4)群体通过社会分工与协作,将分散的个人力量集结起来,能够完成个人所不能完成的社会工作和事业。
因此,群体同样是推动社会发展的重要力量。
3.我国当代广告业的发展经历了哪几个阶段?答:我国当代广告业的发展经历了一下几个阶段:(1)初步恢复阶段从20世纪50年代一直到70年代末“文化大革命”结束,这段时间由于计划经济体制和政治环境的影响,中国的广告业处于停滞甚至消亡的状态。
户外广告被拆除,换成政治宣传标语;报纸数量减少,报纸广告逐渐消失。
中国共产党第十一届三中全会召开,会议提出将全党的工作重心转向社会主义现代化建设,这标志着改革开放时代的到来。
1979年初,报纸媒体率先恢复广告业务。
广告解禁,并逐步被社会接受。
广告管理逐渐规范化。
1981年,中国对外经济贸易广告协会成立。
1982年,国家工商局下设广告司,国家工商局颁布《广告管理暂行条例实施细则》。
国有大型广告公司组建。
1981年,中国广告联合总公司成立,它是我国第一家集团性广告公司。
广告研究和广告教育起步1983年,厦门大学开办广告学专业,这是我国高等院校开办的第一个广告学专业。
(2)补偿性发展阶段经过了复苏时期的发展,20世纪80年代中期到90年代中期的中国广告业进入到一个以“低起点、高速度”为特点的补偿性发展阶段。
市场上存在着大量中小型公司,在经营过程中也有很多不规范的行为。
在这个阶段,不少国内企业逐步认识到广告的作用,在广告特别是电视广告上的大量投入造就了一批知名品牌,这些品牌包括燕舞、大宝、太阳神、健力宝、郑州亚细亚等。
尽管此时广告主的广告活动还相对单一,但是市场反应却非常好。
在经历长期的物资短缺经济之后,这些率先进行广告宣传的企业,很容易就在消费者的空白心智中留下了深刻的印象。
这一阶段从广告中得到好处的企业正在经历它们与广告的“蜜月期”。
从20世纪80年代中期以来,全球顶尖的广告公司陆续登陆中国,这些公司最初进入中国市场的直接理由是它们代理的国际品牌客户进入了中国市场。