商务英语写作 4-2 company profiles公司介绍

2. What are the main respects in introducing a company?
It usually introduces the business in these respects: history, major business scope, ranges of products, market, business contacts, strategic objectives, sales volume, etc.
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Communicative Activity Notes:
You are divided into several groups. Each member in a group works as the general manager or the manager of a department. Discuss and compare each other’s company profile and decide whose is most appropriate. The general manager should report to the class why it is the best. When you are discussing, you should pay attention to the
What is the purpose of writing a company profile??
What are the main respects in introducing a company?
following hints.
What is the correct form of a company profile?
•总经理（The general manager）: 我们公司成立于2000年5月，是中国著名的羊绒企业之一，隶属于横跨多行 业的大型集团公司——浙江阳光集团。 公司引进了著名的营销策划机构，导入“模式创新”理念，启动羊绒“多 彩战略”，并全方位升级品牌运营系统，包括产品、营销、企划、管理等体系 的完善与升位。 我们公司重视建立与合作伙伴的共赢关系，推出完整的零售支持系统，确 保优质网点的快速拓展。 •生产部经理（The manager of Production Department）: 公司拥有80000平米生产基地，引进德国先进设备，年产能达100余万件套。 •销售部经理(The manager of Sales Department): 我们在全国20多个省开了300多家专卖店，主要销售旗下的核心品牌“阳光” 羊绒。羊绒时装为产品主线，以尊贵的品质、简约的设计、精致的细节，传导 出“含蓄的奢华”的品牌内涵，所以深受成熟精英人仕的青睐，专卖网络遍布 全国高端核心商圈。 •公关部经理（The manager of Publicity Department）: 我们公司具备领先的品牌理念，2005年率先在羊绒业重金聘请国际巨星 Sara为品牌代言人；羊绒产业设计力普遍不足，所以我们公司导入了国内外专 业的设计机构，以强大的研发团队，为羊绒产品注入时尚、活力的文化。 品牌化的运作, 使我们的品牌迅速跻身行业强势阵营，并获得“中国驰名商 标”、“国家免检产品”、“中国最具时尚影响力服装品牌”等诸多的荣誉。
to write correct, appropriate and company effective profiles .
Task 1
Your Try After the name cards, Qiu Xiaoyun is assigned a new task. She is asked to revise and makeup the previous company profile. After talking to Mr. Jiang and managers of Production Department and Publicity Department, she gets the basic information about the company. Now, help Miss Qiu write the company profile according to the actual words in thommunicative Activity
1. What is the purpose of writing a company profile? The company profile is used to introduce a business organization as a whole. Alternatively, business organizations may choose to put the information in printed media to make their message known to their clients and the general public.
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Communicative Activity
3. What is the correct form of a company profile? There are three parts in a company profile： • introduction • body • close
Sample Analysis Zhejiang Sunshine Cashmere Co. Ltd. is a modern cashmere garment company. Depending on particular marketing strategy and abundant resources, the company has become a professional cashmere producer in the high competitive cashmere garments markets.
Module 2: Company Profiles
公 司 介 绍
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Module 2: Company Profiles
Objectives
In this module, you are expected
to learn about the language features and contents of company profiles ;