sales report销售报表英文
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Module 4
The art of selling
L/O/G/O
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
What is a sales report? A sales report shows a company's actual sales for a specified period -- a quarter, a year, or any time frame that managers feel significant. It is used to analyze and identify issues or problems that need to be addressed to improve sales. It is a type of business report, a factual account of what is happening, an objective view of what may happen and/or notification of what has happened. There are many different types of reports, such as investigative, survey and progress reports.
Methodologies (optional) A statement about what methods you’ve used to obtain your findings. Body/findings Conclusions Cost (optional) Recommendations Appendices/reference (optional) A statement of what you’ve found out. A statement of what your findings mean. A statement of any cost implications of your conclusions. A statement of what should be done as a result of your conclusions. Additional information which is necessary to be included.
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Writing skills: Expressions - introduction • The purpose of this report is to…investigate, evaluate, study… • The objective of this report is to…recommend, analyze, give… • The aim of this report is to …assess, estimate… Writing skills: Expressions - reasons • This comes from the fact that… • One explanation is… • The reason for this is… • This came as a result of… • This is caused by…
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Writing skills: How to write a sales report? Structure: Start with a Summary: aims at informing the receiver what information will be carried in the report; shouБайду номын сангаасd be brief and clear Report the Numbers: Present the sales figures immediately following the summary; a breakdown of total sales: categories and arrangement vary, e.g. individual salespeople or retail outlets, geographic areas, specific products. Note: Readers of sales reports typically want to know the amount of sales and whether sales goals were met. Explanatory Sections: following the sales figures, provide data from past periods for comparison; if short of a sales goal, identify the reason and state the possible solutions to remedy the situation. Conclusion: summarizes the major findings of the report Recommendation: suggests the future action for strategy making
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Structure of a business report
Section Summary Introduction Contents A summary of the background to the report, and its findings, conclusions and recommendations. A statement of why the report is being written, and who asked you to write it.
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Writing skills: Expressions-presenting findings • It was found that… • It was discovered that… • It was agreed that… • It was suggested that… • The facts show that… • The study indicates that… Writing skills: Expressions-recommendations • It is strongly recommended that… • We propose that… • It is also suggested that…
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Possible answer: Introduction • This report describes recent results in the Danish market, the reasons for them and suggests action that we can take in the future to improve sales. • Overall, it has been a disappointing year, with sales falling by 30% compared to the previous year. However, this should be seen in the context of difficult trading conditions: everyone in the market is reporting decreased sales. Reasons • For us the situation has been made more difficult by three factors (we attribute the decrease of the sales volume to the following three factors): – a new IKEA store opened near Copenhagen four months ago, attracting business away from other shops. – we only have Italian brochures and customers would like them in Danish. – Central, our biggest customer, has refused to order more lamps unless we increase their commission to 25%.
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Writing skills: a sales report • Structural sentences for each section: • Introduction: The aim of this report is to … / This report describes… • Reasons: This is due to … / The reasons for this are as follows … • Prospects: Looking to the future, … • Recommendations: Consequently, I would like to propose … • Notes: Make sure that your report addresses all the points in the task appropriately. (In the BEC exam, students will lose marks for failing to address all the points that are listed in the notes.)
How to write a sales report? Purpose: For management tracking sales performance; provides concise, timely information that allows managers to identify and address problems before a sales slump becomes serious. Content: brief ; gives up-to-date numbers; Additional information: sales trends, whether sales goals are being met and stating problems and possible solutions.
The art of selling
L/O/G/O
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
What is a sales report? A sales report shows a company's actual sales for a specified period -- a quarter, a year, or any time frame that managers feel significant. It is used to analyze and identify issues or problems that need to be addressed to improve sales. It is a type of business report, a factual account of what is happening, an objective view of what may happen and/or notification of what has happened. There are many different types of reports, such as investigative, survey and progress reports.
Methodologies (optional) A statement about what methods you’ve used to obtain your findings. Body/findings Conclusions Cost (optional) Recommendations Appendices/reference (optional) A statement of what you’ve found out. A statement of what your findings mean. A statement of any cost implications of your conclusions. A statement of what should be done as a result of your conclusions. Additional information which is necessary to be included.
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Writing skills: Expressions - introduction • The purpose of this report is to…investigate, evaluate, study… • The objective of this report is to…recommend, analyze, give… • The aim of this report is to …assess, estimate… Writing skills: Expressions - reasons • This comes from the fact that… • One explanation is… • The reason for this is… • This came as a result of… • This is caused by…
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Writing skills: How to write a sales report? Structure: Start with a Summary: aims at informing the receiver what information will be carried in the report; shouБайду номын сангаасd be brief and clear Report the Numbers: Present the sales figures immediately following the summary; a breakdown of total sales: categories and arrangement vary, e.g. individual salespeople or retail outlets, geographic areas, specific products. Note: Readers of sales reports typically want to know the amount of sales and whether sales goals were met. Explanatory Sections: following the sales figures, provide data from past periods for comparison; if short of a sales goal, identify the reason and state the possible solutions to remedy the situation. Conclusion: summarizes the major findings of the report Recommendation: suggests the future action for strategy making
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Structure of a business report
Section Summary Introduction Contents A summary of the background to the report, and its findings, conclusions and recommendations. A statement of why the report is being written, and who asked you to write it.
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Writing skills: Expressions-presenting findings • It was found that… • It was discovered that… • It was agreed that… • It was suggested that… • The facts show that… • The study indicates that… Writing skills: Expressions-recommendations • It is strongly recommended that… • We propose that… • It is also suggested that…
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Possible answer: Introduction • This report describes recent results in the Danish market, the reasons for them and suggests action that we can take in the future to improve sales. • Overall, it has been a disappointing year, with sales falling by 30% compared to the previous year. However, this should be seen in the context of difficult trading conditions: everyone in the market is reporting decreased sales. Reasons • For us the situation has been made more difficult by three factors (we attribute the decrease of the sales volume to the following three factors): – a new IKEA store opened near Copenhagen four months ago, attracting business away from other shops. – we only have Italian brochures and customers would like them in Danish. – Central, our biggest customer, has refused to order more lamps unless we increase their commission to 25%.
4.1 Writing P.41 Ex.8 A sales report
8 . Write a sales report (200 words approx).
Writing skills: a sales report • Structural sentences for each section: • Introduction: The aim of this report is to … / This report describes… • Reasons: This is due to … / The reasons for this are as follows … • Prospects: Looking to the future, … • Recommendations: Consequently, I would like to propose … • Notes: Make sure that your report addresses all the points in the task appropriately. (In the BEC exam, students will lose marks for failing to address all the points that are listed in the notes.)
How to write a sales report? Purpose: For management tracking sales performance; provides concise, timely information that allows managers to identify and address problems before a sales slump becomes serious. Content: brief ; gives up-to-date numbers; Additional information: sales trends, whether sales goals are being met and stating problems and possible solutions.