国际商务交际 Unit 8
商务英语听说unit 8
K: you very much. A: You are welcome. By the way, there must be crowded.
If I were you, I would like to go to the ATM instead. K: Really? Then how to get to the nearest ATM? A: It is over there, across the street. K: Thank you so much.
Dialogue Two Word Bank
邮政贺卡 邮局 v.原谅 n.陌生人 n.香烟
PartⅡSpeaking Simulated Dialogue Word Bank
branch ICBC version character ATM
n.分支机构 中国工商银行
n.版本 n.汉字 自动取款机
Kevin(K) and Shirley(S) are looking for the nearest branch bank of ICBC (the Industrial and Commercial Bank of China). K: How to get to an ICBC branch bank? S: I have no idea about that. Let’s consult the E map over there. K: OK. Err, it is a Chinese version. You know, Chinese characters are not so easy for me. Let’s find another way. S: How about asking the man over there? (Kevin comes towards the man.) K: Morning, Sir. How to get to the nearest branch bank of ICBC? A: Oh, go along this street till you get to the third traffic light and then turn left. It is about ten minutes’ walk.
国际商务谈判,课件,Unit 8
Unit EIGHT CONCLUSION AND AGREEMENT
6. Watch Version 2 again. Francoise is businesslike and polite in making her apologies for leaving so quickly. Pick out these moments: --- she summarizes --- she agrees action --- she apologizes for leaving quickly
Unit EIGHT CONCLUSION AND AGREEMENT
7. What steps do you go through to close a negotiation effectively? Use the three headings below to help you draw up a detailed checklist for closing a negotiation.
She should have summarized, identified future actions, clarified any outstanding points, and closed on a positive note.
Unit EIGHT CONCLUSION AND AGREEMENT
Unit EIGHT CONCLUSION AND AGREEMENT
She summarizes: So, we have agreed an initial oneyear contract… She agrees action: We will meet again here to interview… She apologizes for leaving quickly: I’m afraid I have to go now. I’m sorry I have to leave so abruptly.
商务英语unit8
一.Fill in the blanks with the words or phrases given in the box.Change the forms where necessary.a wide variety of be essential for be around discriminate get one’s message out spring out angle for nationwide not only....but.... dog-eared quick study power up make a great impact on virtually in-depth hitallow sb to do sth conduct coverage1.In a world of mundane pursuits,we still have hope for true love.Not only are we inspired by some incredible love story,but we are moved to tears by this heart-breaking one.2.He gave me a pad of dog-eared paper which turned out to be useless.3.I was impressed by her in-depth coverage and analysis of the ongoing violence.4.He powered up his computer in order to surf the Internet for the latest news.5.It is essential for us to finance road infrastructure in rural areas with the first grant of US$32 million signed today.6.She’s a quick study in learning Japanese language and social etiquette.7.A nationwide TV network has allowed our people to understand current affairs better.8.We are continuing to invest in our newspapers,for we believe that they will be around for a very long time.9.Old ways of water management,the old techniques used to capture,store,transport and distribute water,spring up again in arid regions.10.Bruce Lee was an incredibly skilled martial artist who make a great impact on the audience on the silver screen.He could demonstrate the martial arts so stylishly and dynamically that it completely thrilled his audiences.11.The lenses of the sunglasses that the researchers have developed can virtually change into any color on demand.It is made of a material that can alter its levels of darkness and color in response to an electric current.12.A collection of a wide variety of butterflies was displayed in the theme park yesterday.13.My Media Room is a community news platform that enables organizations to get their message out to targeted audiences.14.The manager conducts his business in a new way to differentiate his products from other supplier’s.15.The athletes did all they can to angle for championship.Some of them were later discovered to have taken stimulant during their performance.Complete the following passage by choosing the right word from the four choices.In the 20th century,newspapers have faced competitive challenges form many different 1___.But they have survived.In the early part of the century,a new 2___ gadget,radio,mounted the first major challenge.For the first time,citizens could 3___in their homes and hear the voices of newsmakers from around the world coming directly into their living rooms.While newspaper realized the 4___of this new electronic gadget in the early 1930s and tired to do something about it,radio news didn’t come of age until World War II in the 1940s.For the first time,radio demonstrated effectively that it could keep the public 5___about news events anywhere in the world.The next challenge for newspapers came midway through this century 6___television became a dominant force.Although many of the early newscasts were still primitive---using still pictures 7___by news anchors or film footage that was days or even weeks old---the 1960s 8___two events that brought about a major change in the audience’s perception of television news.The first was the 9___by the three television networks to a 30-minute newscast in 1963.It was in 1963 10___ television news came of age in the eyes of 11____ with its extensive coverage of the assassination and funeral of President John Kennedy.12____ radio could provide immediacy to news,television provides the visual image---actual pictures of the news event,sometimes it’s actually taking place.Through these challenge,newspapers continued to exist,13____the written history of events as well as more details14____most radio or television newscasts could 15____ hope to include.But along the way,newspapers have had too made some adjustments to remain competitive.1.A.origins B.resources C.routes D.sources2.A.electronic B. electric C.electrical D.electricity3.A claim B.maintain C.remain D.sustain4.A treat B. Threat C.retreat D.thread5.A deformed B.formed rmed D.affirmed6.A when B.although C.thus D.whereas7.A hold B.held C.to hold D.holding8.A sees B.see C.saw D.seeing9.A exposure B.extension C.exclusion D.expansion10.A as B.when C.why D.that11.A viewers B.listeners C.witnesses D.spectators12.A.While B.When C.As D.Although13.A provided B.provide C.to provide D.providing14.A as B.than C.whenever D.forever15.A never B.ever C.whenever D.forever【答案】1-5 DACBC 6-10ABCDD 11-15 AADBB三.TranslationPut the following sentences into English,using the proper phrases given in the box.no longer be essential for present...for power...upput up make impact on set up turn tospring up a wealth of get...out click...onto1.只要在电脑屏幕上点击新闻，就会有大量最新新闻出现在你眼前。
商务英语谈判 unit 8
Part Five
Assignment
Designing an Advertisement
Work in groups of 5-6. Dream up a great new product that you’d like to advertise and choose an effective advertising medium. Consider the following aspects:
software, etc. to improve your presentation.
05
Listen to each group’s presentation. The whole class will vote for the most innovative product and the most creative ad.
• What product do you want to sell, which isn’t yet generally available?
• What is the advertising medium to be used? • Why do you choose this advertising
• How many types of advertisement do you know? What are they? Raise examples.
• What are the advantages and disadvantages of each type?
Choosing Media
Work in groups. Discuss the following points and prepare to report to the class.
Unit 8bec 课件
• The company wants to replace your English teacher with lessons on a computer. • For • Jobs today require a working knowledge of certain computer skills. • Computer skills are important to help raise efficiency. • Computer skills are sth you need to survive and prosper in today’s fast-changing workplace. • Against • Compared to computer skill, English is more important for a company in international trade. • English is important for Internet marketing since it is the universal language on the Internet. • English is useful in doing business with foreign clients since it is a commonly used language. • If a company wants to go global, its staff should be good at English.
Collaborative task and discussion
• Your company is offering a brief training program on team building for line managers. You have been asked to help plan the program. Talk together for about 2 minutes and decide: • --- What issues should the program focus on • --- What kinds of activities should be included
商务英语基础 Unit 8 Entertainment and Presenting Gifts
室内乐（Chamber music）
室内乐（Chamber music），又称室乐，是 一种古典音乐作品的体裁，为几件在室内演 奏的乐器所作。室内乐由几人合奏，每人各 演奏一个声部，通常不含独奏。“室内”指 音乐可以在空间较小的室内演奏。 室内乐(Chamber music)，是在室内演奏或 演唱的音乐。但是，这“室”原指欧洲贵族 城堡中的音乐室，常是金碧辉煌而且宽敞的 大“厅”。
Parties and Giving Presents
After you have accepted an invitation to a party,you should know how to be a good guest. 在你接受了邀请参加聚会之后,你应该知道如何成为 一个好客人 Being a good guest in a western country is usually very simple. 在西方国家中，成为一个好的客人通常是非常简单 的 If you are going to visit a friend's family,the host and hostess only expect you to be yourself 如果你去拜访一个朋友的家，男女主人希望你能做 自己
New Words and Expressions
1. instrumental [ɪnstrʊ‘ment(ə)l] a.仪器的；器具的；乐器的 e.g.:Instrumental Pieces 器乐演奏 Instrument ['ɪnstrʊm(ə)nt] n. 仪器；工具；乐器；手段；器械 2. vocal [‘vəʊk(ə)l] a.声音的 visual [‘vɪʒjʊəl; -zj-] adj. 视觉的，视力的； 栩栩如生的 3. solo [‘səʊləʊ] n.独奏，独唱 a.单独的 e.g.:solo concert 个人演唱会 solo dance 独舞，单人舞
国际商务谈判(英文)Unit 08 Packing
Unit 8 Packing
Negotiation tips：
When negotiating the packing，details such as the manner of packing，kinds of packing materials，and the burden of packing cost should be stipulated correctly in the contract concerned and strictly obeyed by both sides．
each packing; • Have some knowledge of the packing
requirements for certain goods; • Have a good command of words and expressions
related to packing.
2020/12/11
2020/12/11
Unit 8 Packing
polythene (polyethylene）
• Polythene is a thermoplastic. 聚乙烯就是一种热 塑塑料。
• We use a polythene wrapper for each silk Blouse. 丝绸衬衫的包装是一件装一个聚乙烯塑 料袋。
squeeze out 敲诈,榨取,榨出
• to compress with violence, out of natural shape or condition [例] eg
• squeeze a lemon （press firmly）
• He squeezed my hand
国际商务英语Unit 8
-
Messages have to be explicit, A person's word is not to be relied on, Paperwork is important
of a group and their characteristic products
Cultural Influence on Marketing
How does culture influence color customer behavior?
Taste style
preference
Approaches to Study of Culture
Information Gaps: Listen to Your Customer(s)
Self-Reference: Home Builders construct what they think
customers will need (Presumptuous)
RESULT: Cookie Cutter （千篇一律）designs, mass
SURVEY FINDINGS Many Customers prefer doing without . . . Fireplaces Covered Porches Coffee Bar Loffice (A combination loft + office space for a computer)
Unit 8 CulБайду номын сангаасural Environment
国际商务英语口语实训Module 8 Business Contacts共104页文档
Module 8.1 Establishing Business Relations
Speaking out
Task 1 Read the model dialogue. Pay attention to the highlighted sentences and then role-play it with your partner. Lee Chen is receiving Mr. Brown, a businessman from Australia. The aim of Mr. Brown’s visit is to establish business relations with Lee’s company. Lee Chen= L; Mr. Brown= B B: Good morning. My name is Brown. I’m from Australia. Here is my card. L: Thank you. I’m pleased to meet you. My name is Lee Chen.
conversation.
Ah, these are the machines we’re interested in. May we have a look
at them?
7
Certainly, but they are in the showroom. 8
Not very far. It’s only 10 minutes’ car ride from here.
Module 8 Business Contacts
Background tion
The inquiry may concern either some general information or the specific trading terms about the product or service. Whatever form of inquiry it may be, the seller should make a prompt response to it by making an offer. Thus, an offer is a promise of the seller to supply the product or service on the terms and conditions stated in it. If the buyer is satisfied with the terms and conditions, he may totally accept it. Otherwise, he will offer his own terms and conditions in the form of a counter-offer. In this way, rounds of business negotiations may start.
商务英语unit8译文及答案
商务英语unit8译⽂及答案参考译⽂Text A 这个选择适合你吗？吉姆和鲍伯在同⼀天开始为⼤陆企业⼯作，两⼈都是22岁并且毕业于同所⼤学获市场营销学位。
除了这些外两⼈很少有共同之处，吉姆性格内向，羞涩保守，⽽鲍伯性格外向，爱好交际。
数年来，吉姆发觉难以喜欢上这种总是与⼈打交道的⼯作，于是更换了⼯作并且再也没有过这份⼯作的念头。
鲍伯则⼀直呆在那个岗位直到他被提拔为市场部经理。
对于他来说，这种⼯作很有趣且具挑战性。
为什么市场营销的职业对于⼀些⼈来说是好的选择但对于有些⼈却不是呢？你曾经想过要选择什么样的职业吗？什么是职业？职业的概念有很多含义。
流⾏的含义是指⼀个⼈在选择⼯作时可能都会有向更⾼层次发展的想法，⽐如说挣更多的钱，承担更多的职责，获取更⾼的地位、名望和权⼒。
这个定义强调了⼀个⼈的职业在⼈的⼀⽣中占有着重要的作⽤。
怎样选择⼀门职业是⼀个不可轻视的重⼤决定，⽽这个问题也真正令⼈困惑不已。
吉姆就是⼀个很好的例⼦，他和鲍伯背景相同，为何他就不能卖出更多的产品呢？在选择职业时应该考虑⼏个因素，包括你的技能，兴趣，个⼈价值等等，这些对你的职业选择有很⼤的影响。
以下就是经常考虑的⼏个因素：技能确定⼀个⼈具有什么样的技能对于职业选择⾮常重要。
单纯地只是因为喜欢某个职业⽽不喜欢另⼀个职业来择业是远远不够的，⼀个⼈必须具备或能够开发其开展⼯作所需的技能。
是否他或她具备成为科学家，医师或⽣物学家的技能对于选择某个特定的职业发挥着重要的作⽤。
例如，你是善于解决复杂的技术问题，还是善于计划怎样实施某个项⽬抑或在培训他⼈时，你最拿⼿？这给了你⼀个提⽰：在你的职业⽣涯中你想使⽤哪些技能。
因此检查你的技能将有助于你了解哪种⼯作你最擅长，哪种技能你最在⾏。
兴趣⼯作的动机来源于兴趣。
常常你的兴趣会引导你去从事⼀份你喜欢的⼯作。
我们难以想象如果我们的⼯作和我们的兴趣完全不相配，那或许是⼀种痛苦。
⼈们在谋⽣的同时也在创造⽣活。
商务英语 Unit 8 corporate hospitality
Just identifying interesting events or places to visit does not alone ensure successful corporate hospitality. As a companion, your interaction with the clients also counts for much. Unless you are a naturally outgoing and talkative person, making interesting conversation with a relative stranger for an extended period of time can be difficult. Here are some tips to consider:
Unit 8 Corporate Hospitality
Tips:
corporate hospitality: It is a fabulous way to win favor with clients. It helps to build strong relationships with new and potential clients as well as nurtures and cultivates a long and healthy relationship with existing clients. It’s the Law of Reciprocity: You give someone something and they feel need to reciprocate. The best way to do this is to use some sort of participatory event where enjoyment is the key. Seeds of business dealings and contracts are sown in the relaxed and enjoyable surroundings. A corporate hospitality event is the perfect occasion to launch a new product. However, it is not all about winning new businesses. Perhaps you’ll want to take it as an opportunity to give thanks to longtime customers for their loyalty and support.
国际商务英语unit0809
New International Business EnglishUnit 8 Dealing with problemsseems to be the problem? B You'll hear eight short phone calls. Match the NUMBER of each call to one of these sentences in your book.The first two examples1. The agreement was that you'd let us have three sets of documentation, but we only seem to have been sent one. Could you do something about this right away, please?2. We asked you to send us all the necessary documentation, but we've been invoiced for three sets. As far as I can tell we only need one set, and there should be no charge for this, according to your letter.3. Hello. Listen I'm terribly sorry, but I thought I'd be able to make it in good time for our meeting this afternoon. The trouble is that there's been a terrible hold-up on the motorway. I've been sitting in a queue for two hours, so I don't think I'll be able to get to you till quarter to two. Will you still be available then?4. Sorry about this, but, there's been a problem with air traffic control and my flight has been re-timed to quarter to This means that it won't arrive in time for our lunch appointment. I'm terribly sorry about this. Will you still be in the office later in the afternoon say about quarter to five? I know this is very late, but I won't be able to make it till then.5. The thing is that there are some scratches on the front panel of 15 of the consignment. Now I realize this won't affect the operation of the units but obviously we can't sell them to our customers unless they're in perfect condition, so what we want you to do is to include an extra 15 in next month's order and we'll send the faulty ones back to you. Is that agreeable? Oh, and if in the meantime we discover any more with the same fault, we'll let you Know and perhaps we can have our money back on those.6. We examined the packages when they were delivered and they seemed to be in good order, but when we opened the packages, we discovered that 15 out of 20 packages were water-stained on the inside. Some of this water seems to have soaked through the inner packaging and the contents are wet inside. They've obviously been left out in the rain in transit and your inner packaging was... was inadequate. Anyway, I've been asked to tell you that we'll be withholding payment on the entire consignment until you arrange to have the faulty items collected and replaced.7. Look, the blessed thing has broken down again. And yes, we have switched it off so that it can cool down. Yes, I suppose it is a quite warm day, but this machine is supposed to be capable of operating 24 hours a day. No, I want you to get someoneout here today to look at it and put things right. Assuming it's not a design fault, there must be something an engineer can do to stop this happening every time the temperature rises over 25 degrees!8. Yes, it's happened again. The feed roller mechanism has jammed again. I called the service engineer, but he says we've been using the wrong grade of paper and that we should be using 60 gram. Well, we can't replace our entire stock of 85 gram just to make it work in one machine. Now I'd like you to Know that we want the complete feed and transport mechanism replaced straight away The last time the engineer serviced it he informed us that the problem was caused by a faulty circuit board, even though this was obviously not what was wrong with it. Anyway, he replaced it and we were charged for this, and by the way, we'd like a refund for this charge, too.We all make mistakes-sometimes! B You'll hear telephone message that was recorded on your answering machine yesterday.Lucia Donato: This is Lucia Donato at UNIFLEX in La Spezia. We've been expecting your order this month and it hasn't arrived yet. And... Um... I must admit that I'm a bit surprised by this but... er...I'm assuming that you want to repeat last month's quantities. If you want to make any changes, you'd better let me know. We'll be loading tomorrow afternoon, so could you contact me first thing tomorrow, please? Complaining and apologizing A You will hear four phone calls so conversations.1. Customer: Er...good morning. Er... I bought this box of computer paper last week but it's not the right size -it should be A4.Assistant: Oh, sorry about that. Um...it says A4 on the box.Customer: Oh, yes I know but...here. if you look inside you'll see: it's a smaller size. Assistant: Oh, yeah, so it is. I'm very sorry...er... I'll get you another box. Customer: Oh ,right, thanks.Assistant: Er. I'm very sorry but we haven't got another box in stock. Customer: Oh, no!Assistant: Yeah, I am sorry about that. Er. if you like, I'll just call our other branch to see if they have any.Customer: Oh, no.. er. don't bother. Um.. I'd prefer a refund.Assistant: of course. That's ... Here you are. Sorry about that.Customer: Oh, that's all right, thanks anyway. Bye.Assistant: Bye.2. South: I'm...er... I'm sorry to bother you, Mrs. West.Mrs. West: Yes, Mr. South?Mr. South: Er.. it may have slipped your mind, but you told me last week that. that you'd send in the orders to Compass International.Mrs. West: Yes, that's right, yes, I did send in the order. Er... on Friday afternoon. Mr. South: Well, the…the thing is, did. Did you realize there were two separate orders: one...one for northern region and another for eastern region?Mrs. West: Oh dear! Jeez, I'm sorry. I didn't realize the eastern region had ...had to be done too.Mr. South: Oh, it really doesn't matter, there's still just time.Mrs. West: Well, I'll phone Compass and explain, shall I?Mr. South: Er...no, no, I think it'd be best to send the order by telex, don't...don't you?Mrs. West: Yeah, yeah, all right. I'll do that right away. Sorry againMr. South: Oh... oh, that's all right.3. Mr. Joiner: Good morning. Carpenter and Sons, can I help you?Miss Zimmermann: Hello, this is Heidi Zimmermann of Schreiner International. Mr. Joiner: Hello, Miss Zimmermann. This is Ted Joiner. What can I do for you? Miss Zimmermann: Well, I think there may have been some...a misunderstanding about our last order.Mr. Joiner: Oh dear, what seems to be the problem?Miss Zimmermann: We've just started unloading the truck and the quality of the goods doesn't appear to be Class A1, which is what we ordered.Mr. Joiner: Oh dear, I'm very sorry. Let me just check this on the computer. ...Er...oh dear, yes, I'm afraid there has been a slip-up in our shipping department. I'm very sorry, it's certainly our fault. Wh...what would you like us to do about itMiss Zimmermann: Well, we can keep the goods and...and use them for another order of ours, if you will charge us 20% less for the load and ship us a load of Class Al right away.Mr. Joiner: That sounds fair enough. Let me just check the stock position. Yes, we can ship tomorrow morning, if that's all right?Miss Zimmermann: Oh yes, that will be fine.Mr. Joiner: Oh, good. Er...thank you very much, Miss Zimmermann. I'm very sorry that this happened.Miss Zimmermann: That's quite all right. Goodbye.4. Telephonist: Good afternoon. Windsor Products.Mr. Wong: May I speak with Tina Castle in marketing please?Telephonist: Tina Castle, certainly. One moment, please.Miss Castle: Tina Castle.Mr. Wong: Hello, this is Henry Wong of ArrowPrint.Miss Castle: Hi,Mr. Wong: What can I do for you?Mr. Wong: It's about the order for your new packaging. I think you may have forgotten to send us the color negatives.Miss Castle: I sent the complete set of negatives by airmail on the 14th, I remember packing them up myself. They should have arrived by now.Mr. Wong: Yes, well we did get a package from you on the 18th, but the problem is that the colour negatives were missing.Miss Castle: Are you sure?Mr. Wong: Yes, we only got the black and white ones.Miss Castle:...Oh dear I've just been through my out-tray and I've found them here.I'm very sorry, it's my fault. I'll send them by courier at once.Mr. Wong: No, no, no, that's not necessary. My assistant, Mr. Patel is coming to your office tomorrow, so you can give them to him and he can bring them back.Miss Castle: Right. I'll make sure he gets them. I'm sorry this happened.Mr. Wong: it's perfectly all right, Miss Castle. Goodbye.Friday afternoon: Delivery problems A1 You will hear a telephone message left for you by your production manager Mr. Robinson.Ted Robinson: This is Ted Robinson. Um... it's about these new alloy components. Now, when the components were unpacked and inspected, we found that although most of the parts are OK, the screw adaptors don't meet our specifications. Now, the...the ones that you sent us are GJ501s and we need JG 507s. I'll say that again-JG507s. Now I've checked your order and that was correct and so was the proforma the suppliers sent, so it seems to be the fault of the supplier's packing department. Now, the problem is: if the right parts don't arrive by next Wednesday, part of the production line will have to stop. And in all 5,000 screw adaptors have to be replaced, of which 500 are needed for next week's production. So, can you do something about this and let me know what you propose to do? OK? Goodbye.Only the best is good enough... B You will hear an interview with manager consultant. Interviewer: Sarah Lockhart is the Quality Director of AP Management Consultants Sarah, how is Quality with a capital Q different from what's always been known as 'quality control'?Ms. Lockhart: The idea of Quality is a concept that is coming to be the driving force of many parts of industry today. The interesting thing is that it can be applied to both the service sector and the manufacturing sector. We can talk about Quality of manufacturing and quality of service. Quality is something that affects all the functions of the company and all the staff from board level down to line managers and employees.Interviewer: So how would this be applied to manufacturing?Ms. Lockhart: Well, the Key idea here is 'Zero Defects'-the company should be aiming to produce goods that are perfect. So that customers are entirely satisfied and they don't discover any faults at all after delivery has taken place. Interviewer: Yes, but surely nobody's perfect. We all make mistakes sometimes. Ms. Lockhart: Well, yes, people make mistakes but we believe that everybody wants to be perfect and they want their product to be perfect and to have no eff...defects. Interviewer: Ah, I see.Ms. Lockhart: In the past it was considered impossible to mass-produce goods to a very high standard. There would always be rejects and some faulty goods would inevitably get through to the customer, because carrying out a quality control of every manufactured item would be too expensive and therefore unprofitable. Quality control usually consisted of random checks-operating rather like Customs officers in the green channel at an airport. Customers came to expect there to be some faults in the goods -and it was just a fact of life in manufacturing. Anything that was wrong could always be put right later by complaining to the supplier and getting him to repair or replace the faulty goods.Well, the Quality revolution, if I can call it that, turns these views on their head. There are several reasons for this. First, putting mistakes right -fixing a faulty machine or collecting it and replacing it -are labour-intensive and costly and it's more cost -effective to eliminate the need for this by producing a perfect product with zero defects in the first place. Second, if your competitors are able to produce goods with zero defects, then clearly customers will prefer those. So in order to survive you have to keep ahead of your competitors. Obviously this applies to devices too-your service has to be so good that there is no dissatisfaction and hence no complaints from clients. Complaints usually mean that there are defects in your product or in your service-and even your accounts department is providing a service to you and your suppliers and customers.Interviewer: The big problem about all this is the other links in the chain. I mean, you're dependent on the quality of materials supplied to you as a manufacturer that you will then transform in your factory. How does this fit in?Ms. Lockhart: Yes, I agree, this is one of the problems. You normally don't have a direct control over your supplier's processes but you can change suppliers in order to obtain the materials of the highest quality This will normally mean paying more, but the extra cost can be easily justified if your own production quality improves. If, however, you're obtaining poor quality materials from a single source you may have to start looking for alternative suppliers, or impose your own quality control on all incoming supplies before you accept them.Interviewer: All right, suppose a company wants to introduce Quality as part of its business philosophy, how easy is it to set about doing this?Ms. Lockhart: First of all you have to sell the concept to everyone in the company: at board level, to senior management, to line managers and to the employees. Everyone has to believe in quality for it to succeed -it won't work if you have a group of people somewhere in the company who are working against you-that may mean production staff careless or office staff who don't provide a good service to customers and to other members of their own company. New staff can be trained relatively easily, but established staff tend to be much harder to persuade about new ideas. The major arguments we use in our seminars are to do with taking a pride in your , you know, everyone likes to feel they're doing a good job, and we say 'If your competitors are successfully doing this, can you afford not to? If we can't sell our service or product, we'll lose business and people will lose jobs.Interviewer: Sarah, thanks very much.Ms. Lockhart: Thank you.Unit 9 Visitors and travellersDid you have a good journey? You'll hear conversation in which visitor being met at the airport.Sandra: Hello, are...are you Mr. Brown?Mr. Brown: Yeah.Sandra: Oh, I'm Sandra EllisMr. Brown: Hi, Sandra.Sandra: I...er...welcome to Manchester.Mr. Brown: Well, I'm sorry I'm so late, You see, there was fog at Amsterdam and we were delayed there. I hope you haven't been waiting too long.Sandra: No, no, it's OK. I was able to catch up on some of my notes.Mr. Brown: Oh, good.Sandra: Well, it's a great pleasure to meet you, Mr. Brown.Mr. Brown: Yeah, I've been looking forward to meeting you too, Sandra. Sandra: How was your flight?Mr. Brown: Well, not too bad, thanks.Sandra: Oh, good, well I think the best thing is we'll go to your hotel first if that's Ok. My car's just outside.Mr. Brown: Terrific.Sandra: Can I take one of your bags?Mr. Brown: Oh thanks, yeah, here you are Sandra.Sandra: Right now, is there anything you'd like to do before we set off?Mr. Brown: Well, I'd just like to make a quick phone call, if...er...that's all right, Sandra: Yes, sure. Look, there are some phone booths over there. Um...would you like to have a drink or something to eat before we go into town or...?Mr. Brown: Well, er...maybe just a coffee if we've got time.Hotels and accommodation A You'll hear Ms. Muller phoning the Hotel Concorde on behalf of Mr. Meier.Receptionist: Hotel Concorde.Vera Muller: Good morning. My name's Vera Muller. I'd like to book some accommodation for tomorrow for five nights.Receptionist: April 1st to one moment, madam. We are rather full at the moment, because of the trade fair. What kind of rooms would you like?Vera Muller: I'd like three single rooms, all on the same floor.Receptionist: I have three double rooms but not three singles available, sorry. Vera Muller: What's the difference in price?Receptionist: Single rooms are 400 francs, doubles are 700 francs.Vera Muller: I see, um...what kind of rooms are the double rooms? Receptionist: Very nice rooms, madam. I can give you three doubles on the sixth floor overlooking the city. They have balconies and bathrooms.Vera Muller: Mow, one of the guests is in a wheelchair. Are these rooms accessible by wheelchair?Receptionist: Ah, no madam. The lift goes to the fifth floor only. In this case youcould have three rooms on the ground floor. One single and two doubles. No view of the city, but close to the garden.Vera Muller: And do you have a small conference room I can reserve for April 3rd all day?Receptionist: Er...yes, we have a nice quiet room that will take about 12 people, would that be suitable?Vera Muller: Yes, that will be fine. And... um...are the public rooms all accessible without having to go up or down steps?Receptionist: Yes, madam. The restaurant is on the first floor-there's a lift. Otherwise everything, including the conference room is on the ground floor.Vera Muller: All right, fine. Um... then I'd like to book the three rooms on the ground floor for Acme International. The guests' names are: Mr. H. Meier, Miss A. Schwarz and Mr. D. Negri.Receptionist: Thank you, so that's three rooms on the ground floor arriving on April 1st and departing on April 6th. And the conference room all day on April 3rd.Vera Muller: Right.Receptionist: OK. Can I have your telephone number, Please.Vera Muller: Yes, it's 41 (that's Switzerland 22 34 89 23. And I'm Vera Muller. Receptionist: Fine, thank you, Ms. Muller. Goodbye.Vera Muller: Goodbye...it's OK, Mr. Meier. I've booked the rooms in Toulouse. Mr. Meier: Great. Thanks, Vera.Local knowledge: You are the expert! A You'll hear three conversations in which people are giving directions.Man: Um, can you tell me how to get to the restaurant for the meal tonight? Woman: Well, it's a bit complicated... um... I'd better show you on the map. It'll take about 20 minutes on foot.Man: Oh, that's OK, I've got enough time and it's a lovely evening.Woman: Right then. Now let's see, um... well, first of all you go to the right as you leave this building, OK? And then you turn left when you get to the town hall. Man: Right.Woman: Mm, then you keep straight on and you just cross the river. Er... oh, you'll see the railway station on your right, got it?Man: Yeah.Woman: OK, now you continue along that road for about three blocks till you come to a church. Um... and opposite the church there's a big square. Now, the restaurant is down a little back street on the other side of the square. It's called the Black Bear- it's just there on the map.Man: Oh, I see. Yes.Woman: Do you see?Man: Yes, that's fine, no problem. Thanks very much.Woman: You're very welcome. Enjoy your evening.Man: Thanks.Woman: Can you tell me how to get to the restaurant where the lunch is being held?Man: Oh, yes, sure. Well, er... you can take a taxi or you can take the tram, that's the best idea, yes.Woman: Oh, wow, yeah!Man: it's the number 89 which says 'Zoo' on the front.Woman: 89-'Zoo'.Mmm.Man: Right, you'll need to get a ticket from the machine before you get on. Right now, at the fifth stop you get off, cross the road, walk on for about 100 metres. Woman: OK.Man: OK, now... now, the restaurant on the left. And you can't miss it because it's called the Black Eagle.Woman: Black Eagle. OK fine, thanks very much.Man: That's all right, not at all. Enjoy your lunch!Woman: Thanks.Woman: Can you tell me how to get to the restaurant where we're meeting tomorrow? Man: Certainly. When you come out of the car park, turn left, OK?Woman: Left. Right, fine.Man: Drive straight on until you see the blue signs that say 'City'. Now, follow these signs as far as the lake and then turn right and drive along the lake for about five kilometers. Now, the restaurant is on the right just after the first village, you can't miss it. It's called the White Swan.Woman: Oh, fine. OK, I'll see you there tomorrow at about 11 then.Man: At 11,fine.Eating, socializing and telling stories A(1) You'll two people looking this menu in your book.Man: Mmm, that was delicious!Woman: Mmm, would you like a dessert?Man: Yes, please. Can you... um... help me with the menu?Woman: Yes, certainly. These are starters, and these are main courses and these are desserts. See?Man: Ah, yes, um...hmm, can you tell me that Boston Indian Pudding is? Woman: Yes, it's a specialty of this region. It's a sort of...mm... dark cake which contains dried fruit soaked in tea.Man: Tea?Woman: it's hot and you have it with ice cream. Very nice.Man: I see. And... um... what's Hot Fudge Sundae?Woman: That's something rather special. It's a kind of ice cream with a hot sticky sauce over the top—very sweet and fattening!Man: I don't really like the sound of that. What about Zabaglione?Woman: Well, that's difficult to explain, it's a bit like a warm mousse. It's made of egg yolks, sugar and Marsala wine. It's an Italian specialty.Man: That sounds very nice, I'll have that, please.Waitress: Are you ready to order your desserts?Woman: Yes, John?Man: I'd like to have the Zabaglione and a large black coffee, please.Woman: Just an iced tea for me, please.C You'll hear two people talking about travel experiences.Man:...anyway, I felt pretty upset, I can tell you!Woman: Haha. Well, something even worse happened to some friends of a colleague of mine in New York. The husband was on... on an extended business trip and the idea was that his wife would come over in the middle of it to spend a long weekend with him. He was flying in from Boston, and the wife from Europe and they were going to meet up on the Friday evening and stay the weekend together at one of those very big hotels near Central Park. Well, the hotel computer had got the first letter of their name wrong- their name began with a B (I think it was Berry) but it was spelt on the computer with a P. So the wife arrived at the hotel gave her name and asked 'Has my husband arrived yet and the reception clerk looked her up on the computer and said 'No, not yet' and so she said she'd wait in their room and she was shown to the room. So she turned on the TV and, you know, started waiting. Well, then about half an hour later the husband arrived and gave his name and spelt it out very carefully to the reception clerk and asked 'Has my wife arrived yet? and she looked up the name on the computer and said 'No, not yet', so he said he'd wait in the room and theclerk promised to send his wife up to him when she arrived and he was shown up to a different room. So he turned on the TV and started Waiting. Well, they Both waited for a couple of hours and then the wife called reception, was told her husband still hadn't arrived so she went down to the restaurant and had a meal and then, being tired, you know, she went to bed. The husband was now quite hungry so, after calling reception and being told his wife still hadn't arrived, he went down to have his dinner, and then went to bed. Well, the next day, they narrowly missed each other at breakfast, so they decided there was no point in sitting around waiting so they both went out shopping or sightseeing, missed each other again that evening and didn't finally meet up again till the next afternoon, By this time the husband had to fly off to Washington for a meeting first thingon Monday!Man: Oh, that's amazing! ※※※it's always strange in a new city. I...I remember once I was going to a conference in Norway. I landed at Oslo Airport and as I didn't Know the city I picked up a whole lot of leaflets and a street map at the airport before catching the bus into town, Well, one of the leaflets was quite fat, about 100 pages long and it was called 'Where to eat in Oslo', So I started looking at it to find a nice restaurant to go to that evening- I always prefer to eat out rather than in my hotel. And I soon realized that the same restaurant was being described again, looked all the way through the leaflet and every page was a description of the same restaurant! There were no others in there! 100 pages all about the same restaurant. Woman: What was the name of the restaurant?Man: I can't remember!Woman: Haha!※※※Oh, that reminds me. Ha! A colleague of mine was in Sweden. He was at the end of a tough series of meetings in Stockholm and about to fly back home to London. Well, he checked his suitcase in and went through to the departurelounge, had a drink and caught his plane back to Heathrow. Unfortunately, the check-in clerk had put the wrong label on his case and it had the tag for a different flight on it.Man: So he went to London and his luggage went somewhere else?Woman: No, no, no, no, worse than that. They did a security check on all the luggage that was being loaded onto the other flight and found that there was no passenger name with that manifesto to match the particular suitcase. So they very carefully took the case off to the far corner of the airport and security police BLEW IT UP! Haha. Luckily it only contained dirty clothes and a toothbrush and stuff like that And he got fully compensated by the airline.※※※Man: I remember my boss telling me about something that happened a few years ago. There was a long delay at the airport, which apparently was quite common then, and then there came an announcement over the loudspeaker: 'We are sorry but the plane is sick, we will find a new one', So they all settled down for a long wait, feeling reassured that they weren't having to fly in a faulty plane. Two hours later there was another announcement: We have found a new plane, But the new plane is more sick than the first one, so we will take the first one. And they were all escorted to the first plane and it took off but they all felt very nervous and everyone started knocking back the gin and the whisky. Anyway eventually they arrived at their destination and by this time everyone had managed to forget that the plane was 'sick' but instead of landing the plane kept circling round and round and round. Everyone started to get worried again Mhm. And then a man in uniform came out of the little door leading to the flight deck with a screwdriver. He walked half way down the aisle, stopped and lifted up the carpet. Then he raised a metal flap and reached inside with the screwdriver. There was a loud click and then they heard the landing ear going down. The man in uniform went back to the flight deck. The plane made its final approach and landed safely. As they all came down the steps he said you could literally see everyone still shaking with fear.Organizing a conference March 30 You'll hear a recorded message from Madeleine Tennant, one of the four speakers.Speaker: Er...this is Madeleine Tennant. Um... I'm calling about the conference in May. Um... I'd like to have my expenses paid in cash in dollars, not by cheque in your currency. Um... I haven't had time to book a flight yet so I don't know how much the tickets'll cost, but. um... I'll let you know the amount when I arrive for the conference.。
商务英语Unit8TheStockMarket教学文案
Key Vocabulary
stock market stock exchange issue share equities ordinary shares shareholders securities traded dividends bonds
Lead-in
Many companies are authorized to use the stock exchange to trade their shares. Every day, the press gives prices and other information about the shares of these listed companies. Read the following newspaper headlines. In group, decide whether each one reflects a good or poor performance of the company’s shares on the stock exchange.
Words and expression
stock market: a market place for buying and selling shares.
patent : to get a legal document to stop others manufacturing a product
Language points
1. Get the idea ---- saying what the problem is ---- asking for more details ---- giving information ---- giving the reason for the problem ---- apologizing and saying what could be done for the problem
商务沟通 Chapter 8
CHAPTER 8
Negative Messages
Chapter 6
Direct Letters and Goodwill
Messages
Chapter 7
Persuasive Messages
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 8, Slide 12
Avoid careless language.
▪ Avoid potentially damaging or easily misinterpreted statements. Example: The factory floor is too dangerous for visitors on field trips.
Buffer Reasons
Bad News
Closing
▪ Best news ▪ Compliment ▪ Appreciation ▪ Agreement
▪ Facts ▪ Understanding ▪ Apology
Mary Ellen Guffey, Essentials of Business Communication, 7e
▪ Protection—avoid creating legal liability.
Mary Ellen Guffey, Essentials of Business Communication, 7e
Chapter 8, Slide 11
Preventing Legal Problems
商务英语谈判 unit 8
• Why doesn’t Speaker A consider trade publications?
Part Three
Public Speaking in Business
Prepare to deliver your speech in your class.
Part Four
BEC Focus
Speaking Test Part One: Interlocutor’s Questions:
Business Topics:
Ø What do you think are the most commonly used advertising media? Ø Do you think television advertising is the most effective form of advertising? (Why / Why not?) Ø Do you think the Internet is a good place for marketing a company’s products? (Why/ Why not?) Ø Will you choose a newspaper to advertise a product? (Why / Why not?)
Because training is free, the biggest challenge for your audience is the demanding time commitment. To get a graduating certificate from the program, they have to attend training sessions eight hours a day, five days a week, for three consecutive months.
Unit 8 商务信函翻译
01
• Task III 请讨论中英文商务信函结构方面的异同。
英文商务信函和中文商务信函在格式上大致相同，只是日期的位置不同，英文信 函放在信件开头，而中文信函日期放在信件结尾处。
商务信函在篇章结构和行文风格上都有具体的要求。一封正式的商务信函一般由 固定的组成部分按照顺序组成完整的篇章。
下面我们以商务信函中最通用的格式——齐头式 (block style) 信函为例，这种格 式的主要特征就是每行均从左边顶格写，信中各段落之间均空一行。
• 本单元首先介绍商务信函的格式，然后通过翻译实践让读者了解 信函的文体特点，总结商务信函翻译的基本原则和注意事项。
01 0 Introduction
本章重点 1. 商务信函的语言特点； 2. 商务信函的翻译技巧； 3. 商务翻译中的正反交替翻译技巧。
本章难点 商务信函中专业词汇和套语的翻译。
0101 Part 1: 商务信函的分类、功能及其篇章结构
Mr. Zhao Xiao Production Manager Guangdong Yingsheng Electric Appliance Corporation 68 Jixiang Road Guangdong Guangzhou 510000 P. R. China
封内地址 (Inside Address) 收信人的姓名和地址。收信人名称地 址的格式和பைடு நூலகம்头的格式相同，但必须 把收信人的姓名一并写出。
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Statements
T/F
1. There is little to prepare before a meeting, because the most
important thing is to be active in the meeting.
F
2. A chairperson always wants “Yes” people in a meeting, so obedience in a meeting is very important.
Following directives To be an active participant — f irst of all — means that you should voluntarily follow the organizer’s directives.
For example, when the meeting leader asks you to have a good discussion, what you should do is to follow his instruction and do it in an earnest way. Sometimes you may have your own ideas. And if it is possible, you may make some suggestions to the leader. However, before your suggestion is accepted and recognized, you should do as you have been asked to. It would be unwise and inappropriate to show your unpleasant feeling simply because your suggestion is not accepted for various reasons.
have some ideas all of a sudden during the meeting. If you feel it is very important to state your ideas, you may cut in politely when the speaker finishes his words by using expressions like “Well, can I add something here?” or “May I have your attention to ...?” As to the person being interrupted, finish what you want to say if you don’t want to be interrupted. When you finish, be a good listener to find out what other people say about your ideas.
Learning about communication
Interrupting To be an active participant needs skills in interrupting and handling interrupting. It is quite common for you to
F
6. Keep your ideas clear and precise, and give others an
opportunity to speak even if you haven’t finished speaking, if
F
necessary.
Learning about communication
A: The fall in sales is mainly due to the recession affecting world markets. B: Can you tell us exactly how much sales have gone down? (Ask for clarification of specific figure.) A: Well, it’s a general fall of around 3% in sales for most product areas. Also, specifically in the skincare sector, we have much lower sales, mainly because we sold our French subsidiary. B: Can we talk about the decision to sell the French subsidiary? (Ask for more details about the sale of French subsidiary.) A: Well, no, I’d rather not go into that. We discussed that in previous meetings. I’d prefer to talk about future prospects. The outlook is very good right now ... B: What? I’d say things look quite bad. (Disagree with A’s optimistic prediction of the market.) A: I’m very surprised you say that. In fact, sales forecasts are much better now. Anyway, let me tell you ... B: Sorry, I think I’d like to hear more about new markets. (Add an opinion, express necessity to explore new markets.) A: New Markets? Yes, but can we talk about new markets later? I have some important information on that. But f irst ... B: Wait, don’t you think we should listen to what Collin wants to say? A: Well, I really don’t think it is necessary.
Communicating with others
Task 4
Pair work. Read the given information and act out the roles of participants in the meetings who want their viewpoints to count. You are not allowed to express your view until you have first summarized the other speaker’s view. In each practice, students take both roles in turn.
Building your skills Task 2 Pair work. To express your ideas, you may need to make interruption when others are talking.
Below is part of a discussion taking place at a meeting. In pairs, suggest appropriate interruptions to complete the dialogue according to the hints in the brackets.
Holding an Effective Meeting
UNIT 8
CONTENTS
PART 01
Taking active participation
PART 02
Controlling the direction and ending
PART 03
Taking and distributing minutes
Building your skills
Task 3
Skillful handling of interruption can keep a meeting going on smoothly. Below in the left column are recommended ways in response to interruptions. In pairs, match each of the five examples of handling an interruption on the right to the corresponding ways listed on the left.
F
3. To get your suggestions accepted, you should be obedient first.
T
4. Interrupt whenever you think itmment is necessary when others are speaking.
participation requires involvement — a process that begins before you enter the room. For example, when you receive the agenda, prepare a list of questions to ask. If a meeting has been called to make a decision, prepare to support your point of view. Disagreement is okay. Bring updated written materials (proposals, sales figures, business reports, etc.) related to meeting item(s) assigned to you and prepare copies for meeting participants.