新视野商务英语unit7 products
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(1) opinion 观点 smart (2) size 大小 big (3) shape 形状 wide (4) colour 颜色 black (5) origin 产地 French (6) material 材料 leather
noun 名词 bag
Language focus
Comparatives and superlatives
1903 model
1910 model
1920 model
1930 model
1940 model
1950 model
2008 model
A product is a physical good that is marketed usually for a profit. A product's personality is its usability, performance, appearance, and benefits.
Starting up
A Can you tell me some of your favourite products? and choosing one of them, please talk about your reasons. B Choosing one of your favorite products, make a brief introduction for the product.
inInexpensive
imImpractical
unreliable
uncomfortable unpopular
Vocabulary
Describing products
C Complete these sentences with the words from the box.
well high best long hard high
Unit 7
Products
“It is not the employer who pays wages; he only handles the money. It is the product that pays wages”
Henry Ford (1869-1947) American industrialist
Baidu Nhomakorabea
Objectives
When finish learning this unit, you should be able to • collect information on Products • provide information on Products • present or introduce a product
USE
We use the comparative to compare two items .
We use the superlative to compare one item with two or more other items.
FORM
We add er to form the comparative and the+est to form the superlative
Listening
1.About the role of ads in selling products 2.Product presentation
Page 81-82
Reading
James Dyson & his vacuum cleaners
Page75-76 Part 1 Part 2 Part 4 Part 5 Part 6 Part 7
For nearly every type of product there are Key many similar goods on the market. The Vocabulary unique selling points (USPs) of a product are the things that make it special and different from other similar products. A good advertisement, which brings the product to the public’s attention, should describe these USPs. The marketing department should have a customer profile in mind, that is the sort of person who will buy the product. When trying to sell a product, it’s important to give information about the product’s features or characteristics, and to emphasize the benefits or advantages of the product to the customer.
5. Duracell sells _____-lasting alkaline batteries.
6. Levi jeans are a _____-made clothing products.
Vocabulary
Describing products
D Use the adjectives in Exercise C to describing other companies and products. For example, Nestle makes many of the world’s best-selling food products. 1. Siemens makes high-tech healthcare equipment among many other products. 2. Gore-Tex produces hard-wearing materials for outdoor clothes. 3. Habitat sells high-quality furniture. 4.Dell assembles the world’s best-selling PCs. 5. Cummins makes long-lasting diesel engines. 6. Gucci shoes are fashionable and well-made.
Vocabulary
Describing products
A Check that you know the meaning of the adjectives
below. Think of products that match the words. economical comfortable expensive practical
Language focus
• Irregular adjectives
bad good
worse better
the worst the best
Language focus
Pronunciation:
Notice how –er and –est are pronounced. soft softer softest smart smarter smartest Notice how than and as are pronounced. 1.This suit is more expensive than that suit. 2.This briefcase is less expensive than that briefcase. 3.These suits are as expensive as those suits. 4.The Allegro collection isn’t as expensive as the IL Classico collection.
attractive reliable
fashionable popular
Vocabulary
Describing products B Write adjectives with the opposite meanings to those in Exercise A.
ununeconomical unfashionable
Vocabulary
Describing products
E Match the verbs on the left to their meanings. Then put the words into a logical order to show the lifecycles of a new product.
Language focus
We use than after a comparative. §You are smarter than him. as…as To show that two things are equel (or not)we use (not) as+adjective+as. § He is as smart as you. He is not as smart as you.
1. IBM manufactures ______-tech computer products. 2. Timberland makes a range of ______-wearing footwear. 3. Ferrari produces ______-quality sports cars. 4. Coca-Cola and Pepsico both develop ______ selling soft drinks.
Speaking Presenting a product
A Listen to a sales manager presenting a product to some buyers. Which of the adjectives below does she use?
Overview of unit 7
Objectives Starting up Key vocabulary Language focus: order of adjectives and comparative and superlative adjectives: making comparisons Reading: Dyson product launch Listening: 7.2,7.6,7.7 Speaking: how to present a product
6 2 5 4 1. launch 2. test 3. promote a) to stop making b) to build or make c) to introduce to the market
4. manufacture
d) to change in order to
improve
3
5. modify
e) to try something in order to see how it works
8 1
6. discontinue 7. design
f) to make a plan or drawing g) to increase sales by advertising etc.
7
8. distribute
h) to supply to shops, companies, customers.
Language focus
Order of adjectives We often use only one adjective before a noun and it is very unusual to use more than three of them. When we use more than one adjective before the noun, we usually follow this order:
noun 名词 bag
Language focus
Comparatives and superlatives
1903 model
1910 model
1920 model
1930 model
1940 model
1950 model
2008 model
A product is a physical good that is marketed usually for a profit. A product's personality is its usability, performance, appearance, and benefits.
Starting up
A Can you tell me some of your favourite products? and choosing one of them, please talk about your reasons. B Choosing one of your favorite products, make a brief introduction for the product.
inInexpensive
imImpractical
unreliable
uncomfortable unpopular
Vocabulary
Describing products
C Complete these sentences with the words from the box.
well high best long hard high
Unit 7
Products
“It is not the employer who pays wages; he only handles the money. It is the product that pays wages”
Henry Ford (1869-1947) American industrialist
Baidu Nhomakorabea
Objectives
When finish learning this unit, you should be able to • collect information on Products • provide information on Products • present or introduce a product
USE
We use the comparative to compare two items .
We use the superlative to compare one item with two or more other items.
FORM
We add er to form the comparative and the+est to form the superlative
Listening
1.About the role of ads in selling products 2.Product presentation
Page 81-82
Reading
James Dyson & his vacuum cleaners
Page75-76 Part 1 Part 2 Part 4 Part 5 Part 6 Part 7
For nearly every type of product there are Key many similar goods on the market. The Vocabulary unique selling points (USPs) of a product are the things that make it special and different from other similar products. A good advertisement, which brings the product to the public’s attention, should describe these USPs. The marketing department should have a customer profile in mind, that is the sort of person who will buy the product. When trying to sell a product, it’s important to give information about the product’s features or characteristics, and to emphasize the benefits or advantages of the product to the customer.
5. Duracell sells _____-lasting alkaline batteries.
6. Levi jeans are a _____-made clothing products.
Vocabulary
Describing products
D Use the adjectives in Exercise C to describing other companies and products. For example, Nestle makes many of the world’s best-selling food products. 1. Siemens makes high-tech healthcare equipment among many other products. 2. Gore-Tex produces hard-wearing materials for outdoor clothes. 3. Habitat sells high-quality furniture. 4.Dell assembles the world’s best-selling PCs. 5. Cummins makes long-lasting diesel engines. 6. Gucci shoes are fashionable and well-made.
Vocabulary
Describing products
A Check that you know the meaning of the adjectives
below. Think of products that match the words. economical comfortable expensive practical
Language focus
• Irregular adjectives
bad good
worse better
the worst the best
Language focus
Pronunciation:
Notice how –er and –est are pronounced. soft softer softest smart smarter smartest Notice how than and as are pronounced. 1.This suit is more expensive than that suit. 2.This briefcase is less expensive than that briefcase. 3.These suits are as expensive as those suits. 4.The Allegro collection isn’t as expensive as the IL Classico collection.
attractive reliable
fashionable popular
Vocabulary
Describing products B Write adjectives with the opposite meanings to those in Exercise A.
ununeconomical unfashionable
Vocabulary
Describing products
E Match the verbs on the left to their meanings. Then put the words into a logical order to show the lifecycles of a new product.
Language focus
We use than after a comparative. §You are smarter than him. as…as To show that two things are equel (or not)we use (not) as+adjective+as. § He is as smart as you. He is not as smart as you.
1. IBM manufactures ______-tech computer products. 2. Timberland makes a range of ______-wearing footwear. 3. Ferrari produces ______-quality sports cars. 4. Coca-Cola and Pepsico both develop ______ selling soft drinks.
Speaking Presenting a product
A Listen to a sales manager presenting a product to some buyers. Which of the adjectives below does she use?
Overview of unit 7
Objectives Starting up Key vocabulary Language focus: order of adjectives and comparative and superlative adjectives: making comparisons Reading: Dyson product launch Listening: 7.2,7.6,7.7 Speaking: how to present a product
6 2 5 4 1. launch 2. test 3. promote a) to stop making b) to build or make c) to introduce to the market
4. manufacture
d) to change in order to
improve
3
5. modify
e) to try something in order to see how it works
8 1
6. discontinue 7. design
f) to make a plan or drawing g) to increase sales by advertising etc.
7
8. distribute
h) to supply to shops, companies, customers.
Language focus
Order of adjectives We often use only one adjective before a noun and it is very unusual to use more than three of them. When we use more than one adjective before the noun, we usually follow this order: