新职业英语 职业综合英语1 Unit 1 Organization 电子教案

Unit 1 OrganizationTeaching Objectives 1.To require students think what organization is.2.To help students master the key language points and grammaticalstructures in the text.3.To enrich students’ English for careers.4.To improve students’ listenin g, speaking, reading and writing skills.Teaching focus prehension of reading A.2.Master the key language points and grammatical structures in thetext.3.Listening and writing skills.Teaching procedures Step1. Warming-upStudents read warming-up Task1.Get students to look at the logos.Go through the pronunciation of any problematic word.Ask students to give the names of the countries.Give the answers.Step2. Background InformationWhat is a logo?Company introductionStep3. Language pointsStep4 Reading A explanationa.Students read the passage and find out important events in thedifferent periods of Google’s history on page 5.b.Ask students to divide this text into several parts and sum up themain ideas.c.Teachers explain the text in details one paragraph by one paragraph and give the translationStep5 Reading BStep6 Listening & SpeakingStep 7 WritingHow to write an envelope?Step8 Mini-projectWork in groups. Set up a company and design the "about us" page foryour company's website. The page should include your company'sname, logo, profile, management and products.Step9 Basic Sentence PatternsTime allotment8hoursStep1. Warming-upStudents read warming-up Task1.Get students to look at the logos.Go through the pronunciation of any problematic word.Ask students to give the names of the countries.Give the answers.Step2. Background InformationWhat is a logo?① A logo is a graphical element that, together with its logo type, forms a trademark orcommercial brand.② A logo’s design is for immediate recognition.③The logo is one aspect of a company’s commercial brand, or economic or academic entity.④Its shapes, colors, fonts, and images usually are different from others’ in a similar market.Company introductionBavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers.Ford Motor Company is an American multinational corporation and one of the world’s largest automakers.Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones.Step3. Language pointsonline: adj.●online shopping●an online ticket booking systemrelevant: adj.a closely connected with the subject you are discussing or the situation you are thinkingabout.e.g. Do you have the relevant experience?achieve: v.to succeed in reaching a particular goal or standard by making an effort for a long time.e.g. After 10 years of hard work, he finally achieved success in his business.fuel: n./v. nuclear fuele.g. His words fueled her anger still more.The area's rich natural resources have long fueled the Russian economy.instant: a.happening immediately; (of food) that can be made quickly and easilye.g. She took an instant dislike to me.instant coffee/instant noodlesacquire: v.to gain possession of; to gain something by one’s own efforts, ability or behaviore.g. The company has just acquired some new properties.She has acquired a good knowledge of English.feature: n.something important, interesting or typical of a place or thinge.g. Each room in this building has its own special features.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.In addition to: as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges andbananas.tend to: to be likely to do something or to happen in a particular way because this is what often or usually happense.g. Women tend to live longer than men.When I’m tired, I tend to make mistakes.stay away from: not to go near a particular person or placee.g. Children have been told to stay away from the beach.excel (in/at ): v.to be very good at doing somethinge.g. The school excels in sports.She has always excelled at foreign languages.in terms of : from the point of view of ; with regard to; concerninge.g. In terms of environmental protection , this project is excellent.popularity n.the quality of being liked or supported by a lot of peoplee.g. Ever since football was invented, its popularity has become increasingly higher.serve as: to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.Step4 Reading A explanation⑴Students read the passage and find out important events in the different periods ofGoogle’s history on page 5.⑵Ask students to divide this text into several parts and sum up the main ideas.⑶Teachers explain the text in details one paragraph by one paragraph and give thetranslation.Step5 Reading B⑴In this part, it will give students some brief introduction to the company’s organization chart, including all departments and their functions.⑵Enlarge students’ vocabulary.Step6 Listening & SpeakingListen to the tape and practice the listening skills from page 8 to page 9.Step 7 WritingTask2 Read Sample 1 and answer the questions below.1) To which city is the letter going?2) Who wrote this letter?3) Who is the recipient of the letter?4) What is the recipient’s address?5) What’s the business title of the recipient?6) What is the sender’s address?Task3 Read Sample 2 and complete the following sentences.1)“c/o” on the envelope stands for___________.2) ________________ will receive this letter.3)___________________ will open and read this letter.Writing PracticeWrite an envelope for your letter to Tom Jones, who works for Green Technological as Sales Ma for manager. The company is in New York, at No.135 on West 20th Street. The zip code is 10011.Step8 Mini-projectWork in groups. Set up a company and design the "about us" page for your company's website. The page should include your company's name, logo, profile, management and products.Grouping. Divide the class into groups.Defining the project.Timing and cooperation.Presentation.Notes: the project should be done as homeworkStep9 Basic Sentence PatternsS + Vi.a. Times flies.b. Birds sing beautifully.c. They went on holidayd. She'll go swimming.S + Vt. +Oa. We like Englishb. She wants to help him.c. I don't know what to do.d. I think he is right.S+ Lv. +Pa. The compass is mine.b. The secretary is efficient.c. The power is off.d .He looks in good health.e. He gets excited.f. The experiment is interesting.S+ Vt. +lo.+ Do.a. I sent him a fax.b. I sent a fax to him.c. I bought Mary a book.d. I bought a book for Mary.S +Vt.+ O + Co.a. Do I make myself clear?b. She always keeps everything in good order.c. We want you to go there.d. We listened to him singing.e. The supervisor shows me what to do next.f. Tom told me that the film was great.ⅤAssignmentsLanguage Lab from page12 to page13 based on the reading A and reading B. Ⅵ Feedback From Students。