新职业英语--IT英语-Unit-1讲课教案
新职业英语第二版职业综合英语1教案unit1(1)
Eg. Household applia nceTCL, Sony, Panasonic, Philips…
Computers: Le novo, Apple, IBM, Sony…
Sportswear: Li-N ing, Adidas, Nike, Reebok…
which the compa nies are headquartered.
Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.)
Supermarket: Walmart (U.S.); Metro(Germa ny); Carrafour(Fra nee)
Mobile Phone: Nokia (Finlan d); Sams ung (Korea); Lenovo (Chi na) Backgro und in formatio n: What is a logo?
Task 2.List at least two compa nies for each type of the followi ng products.
Ss have a gen eral un dersta nding of Readi ng A
1. Backgro und in formati on about Google Compa ny
教学重点
2.Words and expressi ons releva nt toGoogle”
3.Global readi ng of passage A
(Ask Ss to prese nt their ideas. Kno wledge in side or outside the text is welcome.)
新职业英语第二版职业综合英语1教案unit1(1)
新职业英语第二版职业综合英语1教案unit1(1)新职业英语第二版职业综合英语1 Unit1教案1授课时间班周星期第节班周星期第节班周星期第节课次 4 学时数 2授课形式(请打√)纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit1 Organization: Reading A: Google教学目的Ss can identify the logos of some famous international companies.Ss have a general understanding of Reading A教学重点1. Background information about Google Company2.Words and expressions relevant to “Google”3.Global reading of passage A教学难点 1. Learning for words and expressions2. Understanding of the passage A使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT;教学方法Case teaching; Group discussion;参考资料English for Careers (Book1) (1st Edition)教学基本内容及设计Unit 1. Reading A: GoogleI. Warm-up (15’)Task 1. Look at the following logos and give the names of the countries in which the companies are headquartered.Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.) Supermarket: Walmart (U.S.); Metro(Germany); Carrafour(France) Mobile Phone: Nokia (Finland); Samsung (Korea); Lenovo (China) Background information: What is a logo?Task 2. List at least two companies for each type of the following products. Compare the brands and choose your favorite one.Eg. Household appliance: TCL, Sony, Panasonic, Philips…Computers: Lenovo, Apple, IBM, Sony…Sportswear: Li-Ning, Adidas, Nike, Reebok…II. Reading A1.Global reading (25’)(1) Listen to the passage and read the new words(2) information collectionWhat do you know about "google"?What search engine do you often use to find information about something on the Internet?(Ask Ss to present their ideas. Knowledge inside or outside the text is welcome.)Periods and events about google according to the events.Google began as Larry Page’s research project.Page and Sergey set up the company and registered the /doc/3c13833228.html,.The search engine grew quickly and it began to sell advertising on the website.Google has acquired /doc/3c13833228.html, and continues toadd new features. Google has also owned Blogger and other hot websites and become the leader in terms of ad-based revenue on the web.2.While reading(50’)(teacher explain the structure of the text and key words and expressions) Achieve (vt.)Achieve + n. (sth good)e.g. After 10 years of hard work, he finally achievede.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to: to be likely to do somethinge.g. 1. Women tend to live longer than men.2. When I’m tired, I tend to make mistakes.stay away frome.g. I want you to stay away from my home.excel (at/in)v. to be very good at doing somethinge.g. 1. The school excels in sports.2. She has always excelled at foreign languages.in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a small group of people课后作业/思考题Review what we have learned this periodTask 2 Correct the following statements according to the passage教学后记说明:1.课程教案应按授课次数编写;重复班授课不再另行编写教案。
外研社新职业英语IT英语unit1教案
外研社新职业英语IT英语unit1教案外研社新职业英语IT英语教案授课时间班周星期第节班周星期第节班周星期第节课次 1 学时数 2授课形式(请打√)纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit 1 LiaisonReading A: Lenovo—New World, New Thinking教学目的 1. Ss develop a vocabulary list suited to the theme “Liaison”2. Ss have a general understanding of Reading A.教学重点 1. The main idea and the structure of the reading A.2. Master the key words and language points.教学难点1.How to use the key words and expressions in reading A.2.Analysis on the text structure.使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT; CD教学方法Pair-work; Discussing, lecturing参考资料English for Careers (IT English)教学基本内容及设计Part I Warming-up 20 minutes Task 1 5 minutes Objective: Ss learn to know some IT products.Task 2 15 minutes Objective: Ss can analyze the main responsibility of each department in an IT company.Part II New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps: Ss listen to the new words and expressions, etc.Ss read the new words and expressions, etc.Part III Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps:S s know something about Reading A.Ss discuss the following two questions:1.What do you know about Lenovo and its products?2.What do you think leads to the global success of Lenovo?Part IV Reading A Language points 40 minutes Paragraph 1 vision: n. of looking aheade.g. His vision helps him to achieve great success.like-minded: adj. having similar interests and opinionse.g. She likes the trip very much because of the opportunity to mix withhundreds of like-minded people.Paragraph 2bear in mind: v. remember; k eep in one’s minde.g. Please bear in mind what I have told you in class.Bear this in mind, never turn to me for pocket money.innovation: n. introduction of new thingse.g. They look innovation as the key to the ir company’s rapid development..breakthrough: n. an important new discoverye.g. The meeting of the two presidents made a breakthrough in the relationsbetween the two countries.It demonstrates a major technological breakthrough.Contribute to: . to be one of the causes or features of somethinge.g. Air pollution contributes to respiratory diseases.They contributed weather to the delay of their arrival.Paragraph 3be located in: to be in a particular positione.g. The baker located his bakery in the new shopping center.His house is located in the suburbs of the city.facility: n. [usu. facilities] rooms, equipment, or services that are provided for a particular purposee.g. The kitchen is equipped with many modern facilities.Are the sports facilities in your university advanced?Paragraph 4in addition to : besidese.g. In addition to apples you have asked for, I bought you some oranges.In addition to the money that my mother gave me, I have some savingsmyself to buy the book.Paragraph 5accuracy: n. correctness, exactnesse.g. The calculation is with great accuracy.Is accuracy more important than fluency when one speaks a certainlanguage?c.f. accurate adj.You must be more accurate with your work next time.trustworthiness: dependabilitye.g. Trustworthiness is a moral value considered to be a virtue.c.f.trustworthy: adj.e.g. To many of his colleagues, he is a trustworthy man.With so many details, this is a trustworthy report.Part V After Reading ExercisesTask 1 5 minutesObjective:Ss can find some specific information in the passage.课后作业/Prepare listening and speaking of Unit 1思考题教学后记说明:1.课程教案应按授课次数编写;重复班授课不再另行编写教案。
新职业英语职业综合英语1unit1organization电子教案
新职业英语职业综合英语1unit1organization电⼦教案Unit 1 OrganizationStep1. Warming-upStudents read warming-up Task1.Get students to look at the logos.Go through the pronunciation of any problematic word.Ask students to give the names of the countries.Give the answers.Step2. Background InformationWhat is a logo?① A logo is a graphical element that, together with its logo type, forms a trademark orcommercial brand.② A logo’s design is for immediate recognition.③The logo is one aspect of a company’s commercial brand, or economic or academic entity.④Its shapes, colors, fonts, and images usually are different from others’ in a similar market.Company introductionBavarian Motor Works (BMW) is an independent German automobile manufacturer founded in 1916. BMW is a worldwide manufacturer of high-performance and luxury automobiles and motorcycles.Toyota Motor Corporation, founded in 1937, is a multinational corporation headquartered in Japan, and is currently one of the world’s largest automakers.Ford Motor Company is an American multinational corporation and one of the world’s largest automakers.Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world’s largest public corporation by revenue, according to the “2008 Fortune Global 500”.Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is China’s largest and the world’s fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world’s largest manufacturer of mobile telephones.Step3. Language pointsonline: adj.●online shopping●an online ticket booking systemrelevant: adj.a closely connected with the subject you are discussing or the situation you are thinkingabout.e.g. Do you have the relevant experience?achieve: v.to succeed in reaching a particular goal or standard by making an effort for a long time.e.g. After 10 years of hard work, he finally achieved success in his business.fuel: n./v. nuclear fuele.g. His words fueled her anger still more.The area's rich natural resources have long fueled the Russian economy.instant: a.happening immediately; (of food) that can be made quickly and easilye.g. She took an instant dislike to me.instant coffee/instant noodlesacquire: v.to gain possession of; to gain something by one’s own efforts, ability or behaviore.g. The company has just acquired some new properties.She has acquired a good knowledge of English.feature: n.something important, interesting or typical of a place or thinge.g. Each room in this building has its own special features.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.In addition to: as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges andbananas.tend to: to be likely to do something or to happen in a particular way because this is what often or usually happens e.g. Women tend to live longer than men.When I’m tired, I tend to make mistakes.stay away from: not to go near a particular person or placee.g. Children have been told to stay away from the beach.excel (in/at ): v.to be very good at doing somethinge.g. The school excels in sports.She has always excelled at foreign languages.in terms of : from the point of view of ; with regard to; concerninge.g. In terms of environmental protection , this project is excellent.popularity n.the quality of being liked or supported by a lot of peoplee.g. Ever since football was invented, its popularity has become increasingly higher.serve as: to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.Step4 Reading A explanation⑴Students read the passage and find out important events in the different periods ofGoogle’s history on page 5.⑵Ask students to divide this text into several parts and sum up the main ideas.⑶Teachers explain the text in details one paragraph by one paragraph and give thetranslation.Step5 Reading B⑴In this part, it will give students some brief introduction to the company’s organization chart, including all departments and their functions.⑵Enlarge students’ vocabulary.Step6 Listening & SpeakingListen to the tape and practice the listening skills from page 8 to page 9.Step 7 WritingTask2 Read Sample 1 and answer the questions below.1) To which city is the letter going?2) Who wrote this letter?3) Who is the recipient of the letter?4) What is the recipient’s address?5) What’s the business title of the recipient?6) What is the sender’s address?Task3 Read Sample 2 and complete the following sentences.1)“c/o” on the envelope stands for___________.2) ________________ will receive this letter.3)___________________ will open and read this letter.Writing PracticeWrite an envelope for your letter to Tom Jones, who works for Green Technological as Sales Ma for manager. The company is in New York, at No.135 on West 20th Street. The zip code is 10011.Step8 Mini-projectWork in groups. Set up a company and design the "about us" page for your company's website. The page should include your company's name, logo, profile, management and products.Grouping. Divide the class into groups.Defining the project.Timing and cooperation.Presentation.Notes: the project should be done as homeworkStep9 Basic Sentence PatternsS + Vi.a. Times flies.b. Birds sing beautifully.c. They went on holidayd. She'll go swimming.S + Vt. +Oa. We like Englishb. She wants to help him.c. I don't know what to do.d. I think he is right.S+ Lv. +Pa. The compass is mine.b. The secretary is efficient.c. The power is off.d .He looks in good health.e. He gets excited.f. The experiment is interesting.S+ Vt. +lo.+ Do.a. I sent him a fax.b. I sent a fax to him.c. I bought Mary a book.d. I bought a book for Mary.S +Vt.+ O + Co.a. Do I make myself clear?b. She always keeps everything in good order.c. We want you to go there.d. We listened to him singing.e. The supervisor shows me what to do next.f. Tom told me that the film was great.ⅤAssignmentsLanguage Lab from page12 to page13 based on the reading A and reading B. Ⅵ Feedback From Students。
新职业英语1Unit 1 教案
English for Careers 1Unit Focusrelevant achieve appear to fuel go public instant acquire feature in addition to tend tostay away from typical excel (at/in) in terms of serve as Teaching proceduresThis unit is arranged for a time span of 8 hours, during which a time limit is suggested for each step. Though it’s always important to keep a time limit in mind for each activity, a teacher should never stick to a rigid time plan in teaching, but rather follow a more flexible time table when dealing with unexpected in-class occurrences and make necessary adjustments accordingly.Note that not every step suggested here is a must in teaching. A teacher can make whatever changes he thinks necessary.Hour 1:Course introduction 45 minutesWarming-up Task 1 10 minutes Objective: Ss can identify the logos of some famous international companies. Steps:• Ss read Warming-up Task 1.• Get Ss to look at the logos.• Go through the pronunciation of any problematic word.• Ask Ss to give the names of the countries.• Give the answers.Suggested answers:Car Companies: Japan USASupermarket Companies: USA FranceMobile Phone Companies: P. R. China FinlandTask 2 10 minutes Objective: Ss brainstorm the names of some famous organizations of the given products.Steps:• Ss read Warming-up Task 2.• Ask Ss to brainstorm as many companies as possible.• Invite three students to present their answers.• Add some more companies if necessary.New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Notes: For a class with higher English proficiency, the teacher may follow the following steps:• Ss preview the new words and expressions.• Ss read the new words and expressions.• Ss dictate several important new words and expressions.Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss know something about Reading A.• Ss discuss the following two questions:1.Have you ever heard of Goole?2.Do you know how to use Goole?• Comment briefly on their work.Hours 2-3:Reading A 45 minutes Language points 35 minutes Paragraph 2relevant: a. closely connected with the subject you are discussing or the situation you are thinking aboute.g. What experience do you have that is relevant to this position?achieve: v. to succeed in reaching a particular goal or standard by making an effort for a long timee.g. After 10 years of hard work, he finally achieved success in his business.Britain has achieved the highest rate of economic growth in Europe this year. appear to be/do: to give the impression of being or doing somethinge.g. She appeared to be foolish.They appeared not to know what was happening.Paragraph 3fuel: v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or powere.g. His words fueled her anger still more.The stored oil could fuel the nation for six months.go public: (of a company) to start selling shares on the Stock Exchangee.g. This company is among the first ones that went public in China.instant: a. happening immediately; (of food) that can be made quickly and easilye.g. She took an instant dislike to me.instant coffee/instant noodlesParagraph 4acquire: v. to gain possession of; to gain something by one’s own efforts, ability or behaviore.g. The company has just acquired some new properties.She has acquired a good knowledge of English.feature: n. something important, interesting or typical of a place or thinge.g. An important feature of Van Gogh’s paintings is their bright colors.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.Paragraph 5in addition to: as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges and bananas. tend to: to be likely to do something or to happen in a particular way because this is what often or usually happense.g. Women tend to live longer than men.When I’m t ired, I tend to make mistakes.stay away from: not to go near a particular person or placee.g. I want you to stay away from my home.typical: a. having the usual qualities or features of a particular group or thinge.g. This advertisement is a typical example of their marketing strategy.excel (at/in): v. to be very good at doing somethinge.g. The school excels in sports.She has always excelled at foreign languages.Paragraph 6in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a small group of peoplee.g. This festival was the brain child of Tony Smith.serve as: to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.Task 1 5 minutes Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 1.• Ask Ss to work individually.• Check the answers.Suggested Answers:•Task 2 5 minutes Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Suggested Answers:Language lab 45 minutes Task 1 5 minutes Objective:Ss know the spelling and meaning of the words and expressions from Reading A.Steps:• Ss read Task 1.• Allow Ss 5 minutes to do the task.• Check the answers.KeyKey: 1. B 2. G 3. F 4. A 5. I 6. C 7. H 8. E 9. J 10. DTask 2 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Answers1. entrepreneur2. link3. acquired4. tend to5. relevant6. stay away from7. excel8. popularity9. features 10. fueledTask 3 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 3.• Ask Ss to work individually.• Check the answers.Key: with; search engine; into; links; relevantTask 4 10 minutes Objective: Ss can express ideas in writing using the two models outlined for Task 4. Steps:• Read the models to Ss with an explanation if needed.• Ss work in pairs.• Check the answers.Key:Model 11. The wheels appear to be going backwards when a car is speeding.2. Everyone appears to be talking about Google Earth these days.3. No one appeared to have noticed his sadness.Model 21. Most people don’t like the idea that humans might be cloned som eday.2. But you are trying to cover up the fact that we don’t have enough money.3. We have to accept the fact that the goods have been damaged.Task 5 10 minutes Objective:Ss can use the vocabulary in Reading A for translation.Steps:• Ss work individually or in pairs and translate the sentences.• Ask two Ss to write their translations on the board.• Comment briefly on their work with emphasis on the structures of their sentences. Key:1. All this cannot be achieved overnight.2. The gym tends to get very busy at around 6 o’clock in the afternoon.3. This area is not safe at the moment, so it’s better to stay away from it.4. They are one of the top five supermarkets in the area in terms of sales.5. This room has to serve as both bedroom and living room.6. The production department is responsible for monitoring the progress of this project.7. The manager was involved in a research on marketing activities last month.8. Many big companies now use websites to promote their products and services. Hours 4-5:Listening 45 minutes Task 1 5 minutes Objective:Ss can accurately write down the missing information.Script:W: Good morning. Can I help you?M: Good morning. I’d like to see your general manager, Mr. Richard Sapir.W: Have you got an appointment with him?M: Yes.W: What’s your name, please?M: It’s Ralph Sayers.W: How do you spell it?M: My first name’s Ralph, R-A-L-P-H.W: And your last name?M: Sayers, that’s S-A-Y-E-R-S.W: And what company are you with?M: I work for JOD Technologies.W: J-O-D, JOD?M: That’s right.W: Thank you. Please have a seat. I’ll call Mr.Sapir and tell him you’re here.M: Thanks a lot.Key: First name: Ralph; Last name: Sayers;Company: JOD TechnologiesTask 2 10 minutes Objective:Ss can accurately match the people with their job titles.Script:M1: Good morning, Mr. Brown. Nice to see you again.M2: Nice to see you, too, Mr. White. Your new office building is really nice.M1: Thank you. So what brings you here this time?M2: I’ve come to see your sales manager,Mr. Walker. He’s arranged a meeting for tomorrow. By the way, where is his office? M1: Don’t worry. Come with me and I’ll get someone to take you there.M2: That’ll be great.M1: Mary, could you come here for a minute? ... Mary, I’d like you to meet Mr.Brown from the Head Office. He is the production manager.Mr. Brown, this is Mary, my new secretary.W: It’s a pleasure to meet you, Mr. Brown.M2: Nice to meet you, too, Mary.M1: Mary, will you please show Mr. Brown to the Sales Department? He’ll have a talk with Mr. Walker.W: No problem. This way please, Mr. Brown.M2: Thank you. And see you later, Mr. White.M1: See you.Key Key:Task 3 10 minutes Objective: Ss can decide whether the statements are true or false.Script:W: Good morning. How can I help you?M: Good morning. I’m looking for the Human Resources Department. I’m here for a job interview.W: Oh, I see. Would you please fill in our Visitor’s Form? Here it is.M: Sure. Thank you. Oh, I don’t know who to see, so I’ll just put HR here. Is that OK? W: Yes, that’s fine.M: Here you are. By the way, could you please tell me where the HR Department is? W: It’s on the 30th floor, the second door on your right. And the lift is over there. M: Thank you very much. It’s so kind of you.W: You’re welcome. Have a nice day.M: You, too.KeyKey:1. T2. F doesn’t know who to see3. F on the 30th floor4. F where, lift, 30th floorTask 4 10 minutes Objective: Ss can understand the conversation and choose the best answer.Script:M: Good afternoon. Green Travels. How can I help you?W: Yes. I’m calling about your ad in yesterday’s newspaper.M: Oh, yes. Would you like to book a holiday?W: Yes. Do you have any interesting programs for a five-day holiday?M: How about St. Lewis’s Beach? There you can swim in the sea, take a walk on the beautiful beach and lie down in the sun.W: Sounds great. But I’d like to visit you first and see if I have some other choices.Could you tell me where your company is located?M: Of course. We are on the corner of High Street and Church Road. A red building.You can’t miss it. We are on the fifth floor and in the third office on the right when you get out of the lift.W: Thank you very much. Goodbye.M: See you then. Bye.Q1: Who is the woman calling?Q2: What color is the building of the man’s company?Q3: Where is the man’s office in the building?Key: 1. D 2. C 3. ATask 5 10 minutes Objective:Ss can find specific information from listening to a passage related to the theme.Script & Key:Ladies and gentlemen:My name is David Truman and I am the chairman of Simons Facilities Corporation. Thank you for inviting me to speak here today about future energy technologies. First of all, let me introduce our company, SFC, to you.Simply put, SFC is one company with two lines of business—power and water, and our history dates back to over 100 years ago. Today we are one of the 50 largest companies in the UK. More than 20,000 of our employees build and manage power and water facilities in England, Scotland and Wales.With this information as background, now I would like to come to the topic of my speech today: What new energy technologies are there and where can they take us?Speaking 45 minutes Task 6 45 minutes Objective:Ss are able to introduce themselves to their partners and ask questions about him/her with the useful expressions.Steps:• Ss read Task 6.• Ss work in pairs to introduce themselves to their partners.• Ss complete the chart.Key: (Omitted)Hours 6-7:Reading B 45 minutes New words 5 minutes Objective: Ss can get familiar with the new words and expressions, etc.Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Fast reading 20 minutes Objective:Ss can comprehend Reading B.Steps:• Ss read the passage.• Provide help if needed.Task 1 10 minutes Objective:Ss can decide whether the following statements are true or false according to the passage.Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.KeyKey: 1. F 2. T 3. T 4. F 5. FTask 2 10 minutes Objective:Ss can comprehend the specific information taken from the given text. Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.Key:Writing 45 minutes Task 1 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:Task 2 15 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:1. West Palm Beach.2. Liu Fang.3. Michael Ryan.4. Crescent Finance Company, 502 North Olive Avenue, West Palm Beach, Florida 33402, U.S.A.5. Manager of Human Resources.6. China National Machinery Import & Export Corp., 36 Jianshe Road, Beijing 100065, P. R. China.Task 3 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.•Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Notes: “c/o” is the short form for “care of”. The person who is in care of the letter is not allowed to read the letter but can only pass it on to theintended recipient.Key:1. “c/o” on the envelope stands for “care of”.2. Jane Ashby will receive this letter.3. Craig Moor will open and read this letter.Task 4 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Hour 8:Mini-Project 40 minutesObjective:Ss can know how to design a web page.Steps:• Grouping. Divide the class into groups. There are several ways: Ss pick up their own partners; Teachers group fast learners with slow learners; Ss find their partners by drawing lots.• Defining the project. Go through the project with the class and clarify requir ements. You are advised to do it after Ss study Reading B.• Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Appropriate time management and job division are likely to be serious problems at the beginning, where basic instructions from the teacher should come in. As Ss get used to the mini-project, they will become more experienced. Remind them that different Ss have different work but everybody contributes to the project. They discuss first and then decide who will do what.• Presentation. Ss present their evidence for completion. In this project, they need to show a written “About Us” page of a company’s website. Ask them to hand in their。
外研社 新职业英语 第二版 职业综合英语1 教案unit1(3-4)
外研社新职业英语第二版职业综合英语1 Unit1教案34授课时间班周星期第节班周星期第节班周星期第节课次 6 学时数 2授课形式(请打√)纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit One Organization:Listening and speaking: Meeting people;Writing: Envelope教学目的Ss master making a phone call as a visitorSs master the skills through some class activities.教学重点1. Making a phone call, introducing oneself and asking2.Writing envelopes教学难点 1. Useful Language Expressions2. Making the Ss take part in the class activities: pair / group work 使用的教具/多媒体/仪器/仪表/设备等Textbook; PPT;MP3教学方法Task-based teaching; Pair work参考资料English for Careers (Book1) (1st Edition)教学基本内容及设计I. Listening and speaking(45’)Task 1 VISITORS:12th SeptemberListen to the conversation between a receptionist and a visitor. Then fill in the missing information.Keys: First name: Ralph Last name: Sayerspany: JOD TechnologiesTask 2Mr. White is meeting with Mr. Brown from the Head Office. Listen to the conversation and match the people below with their job titles.Keys: Mr. Brown --- Production ManagerMary --- SecretaryMr. Walker --- Sales ManagerTask 3Listen to the conversation and decide whether the following statements are true or false. Then write key words to support your answers.Keys: 1. True 2. False ( doesn’t know who to see )3. False ( on the 30th floor )4. False (where, lift, 30th floor )Task 4Listen to the conversation and choose the best answer to each question you hear.Keys: 1. D 2. C 3. ATask 5Listen to the following speech twice and fill in the blanks with what you hear.Keys: chairman, first of all, business, manage, informationTask 6Work in pairs. Introduce yourself to your partner and ask questions about him/her with the useful expressions.Useful Expressions:GreetingHow do you do?I’ve often heard about you.I’ve heard so much about you.Making introductionAllow me to introduce myself.My name is …I’m …, from …Asking questionsWhere were you born?What do you do in your spare time?Did you grow up here?Why did you choose this major?EndingNice talking to you.It’s so nice to finally meet you.Nice to meet you, too.I t’s a pleasure to meet you.II. Writing: Envelope (45’)Task 1. Format of an envelope1. the recipient's address: the middle of the envelope2. the sender’s address: the upper left corner of the envelope3. Stamp: the upper right corner of the envelopeTask 2: Read Sample 1 and answer the questions below.Key to the questions:1.West Palm Beach.2. Liu Fang.3. Michael Ryan4. Crescent Finance Company, 502 North Olive Avenue, West PalmBeach, Florida 33402, U.S.A.5. Manager of Human Resources.6. China National Machinery Import & Export Corp., 36 Jianshe Road,Beijing 100065, P. R. China.Task 3. Read Sample 2 and complete the following sentences.1. “c/o” on the envelope stands for“care of”2. Jane Ashby__ will receive this letter.3. Craig Moor will open and read this letter.Assignment :Write an envelope for your letter to Tom Jones, who works for Green Technologies as Sales Manager. The company is in New York, at No. 135 on West 20th Street. The zip code is 10011.课后作业/思考题1. Review what we have learned this period2. Write an envelope.3.Preparation the PRESENTATION on P11 before class.(Group work )教学后记说明:1.课程教案应按授课次数编写;重复班授课不再另行编写教案。
新职业英语Unit 1 PPT
Unit 1 Liaison
Reading A
bear in mind
n. remember; keep in one’s mind
Please bear in mind what I have told you in class. Bear this in mind, never turn to me for pocket money.
新职业英语 IT 英 语
Unit 1
Liaison
ENGLISH FOR CAREERS
Unit 1 Liaison
1
Warming-up
2
Reading A
3
Listening
4
Speaking
5
Reading B
6
Writing
7
Project
8 Vocabulary and Structure 9
2. What do you think leads to the global success of Lenovo?
Unit 1 Liaison
Reading A
Lenovo—New World, New thinking
Para.1 In 1984, with a vision that computers will surely change people’s way of work and life, Lenovo’s founder Liu Chuanzhi, together with 10 like-minded colleagues, opened the New Technology Developer Inc. It later changed into the widely known name of Legend Group.
新职业英语基础篇Unit1教案
新职业英语基础篇Unit1教案Unit 1 OrganizationTeaching objectives:1) Grasp the main idea and structure of the text;2) Master the key language points and grammatical structures in the text;3) Reading strategy and methodsTeaching contents:Reading A & BTeaching focuses:1) the main idea of the reading A & B;2) the key language points and grammatical structures in the text;3) How to make a company introduction?Teaching methods: Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Question-answer T eaching Approach.Teaching aids: blackboard, multimedia, tapeTeaching procedures:Step 1GreetingsStep 2 Warming-up1) ask Ss a question: What is a logo?2) ask Ss to look at the logos in Task 1 and give the names of the countries;3) ask Ss to brainstorm as many companies as possible, then invite several Ssto present their answers.Step 3Reading A1) New words and phrasesA) Ask several students to read these new words and phrasesB) Ask students to read the words and phrases after their teacher2) SkimmingA) Ask students to read the text as quickly as they can and tried to get the main ideaof this passage.B) Ask students to read the text again , then finish Task1 on P53) Intensive Reading①As the world's most popular Internet search engine, Google is one of the greatestexamples of online success.Search engine 搜索引擎browser 浏览器Online 线上的;在线online/internet/ e-banking 网上银行go online 上网② Trying to find a better way fo r web users to search for relevant pages, Page had anidea that this could be achieved by examining the relationships between web pages.relevant a. closely connected with the subject you are discussing or the situationyou are thinking aboutbe relevant to 与....有关e.g. What experience do you have that is relevant to thisposition?achieve v. to succeed in reaching a particular goal or standard by making an effortfor a long time achievement n. 成绩,成就e.g. After 10 years of hard work, he finally achieved success in his business.③ The technique appeared to be successful.appeared to be/do to give the impression of being or doing somethinge.g. 1. She appeared to be in her late thirties.2. They appeared not to know what was happening.④ After a few years o f growth fuel ed by eager investor s, Google went public. Many Google employee s became instant millionaires.fuel v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or power 刺激,给.....提供燃料e.g. 1. His words fueled her anger still more.2. The stored oil could fuel the nation for six months.eager adj. 渴望的;热切的;热心的be eager to do sthinvestor invest v. invest in 投资to invest in government bonds 投资于政府公债go public (of a company) to start selling shares on the Stock Exchangee.g. This company is among the first ones that went public in China.instant a. happening immediately; (of food) that can be made quickly and easilye.g. 1. She took an instant dislike to me.2. instant coffee / instant noodles⑤ Google has recently acquire d /doc/346885cd05087632311212e7.html which is the Internet’s largest video-sharing website and continues to add new feature s every day including tool bars, email, and advertising.acquire v. to gain possession of; to gain something by one's own efforts, ability or behaviore.g. 1. The company has just acquired some new properties.2. She has acquired a good knowledge of English.feature n. something important, interesting or typical of a place or thinge.g. An important feature of Van Gogh's(梵高) paintings is their bright colors.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.⑥In addition to its growth and popularity, Google has also been named the number one company to work for in the United States. It tends to stay away from typical office designs and tries to make the office a place where employees are comfortable and free to excel at their work.in addition to as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges and bananas.tend to to be likely to do something or to happen in a particular way because this is what often or usually happense.g. 1. Women tend to live longer than men.2. When I'm tired, I tend to make mistakes.stay away from not to go near a particular person or placee.g. I want you to stay away from my home.typical a. having the usual qualities or features of a particular group or thinge.g. This advertisement is a typical example of their marketing strategy.excel v. to be very good at doing something excel (in/at)e.g. 1. The school excels in sports.2. She has always excelled at foreign languages.⑦Today, Google owns YouTube, Blogger and other hot websites and has become the leader in terms of ad-based revenue on the web. The brain child of two students has become abillion-dollar company and one of the best-known trademark s in the world. Google’s history serves as a perfect model and inspiration for Internet entrepreneurs today.in terms of from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of sb) an idea or invention of one person or a small group of peoplee.g. This festival was the brain child of Tony Smith.serve as to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.4)Exercises5) Making a company introductionStep 4 Reading B1) New words and phrasesA) Ask several students to read these new words and phrasesB) Ask students to read the words and phrases after their teacher2) SkimmingA) Ask students to read the text as quickly as they can and tried to get the main ideaof this passage.B) Ask students to read the text again , then finish Task1on P73) Language pointsprofile n. 轮廓,外形;简介‘概况objective n. 目标 a. 目标的,客观的manufacture v. manufacturera range of 一系列,一套look to 展望,盼望base be based on 根据,以....为基础on the basis of 根据,基于.....provide for 提供,供应be responsible for 对....负有责任take the responsibility for 承担责任up to 达到,到达4) Exercise (Task 2)Step 5 Homework1) To finish the Language Lab on P122) To preview Listening & speaking、writing etc.Unit 1 OrganizationTeaching objectives:1) Improve students' Listening, Speaking and Writing abilities;2) Listening strategy and methods;3) Conduct a series of listening, speaking and writing activities related to thetheme of the unit.4) Master the basic sentence patternsTeaching contents:Listening & Speaking, Writing & Self-study RoomTeaching focuses:1) Listening strategy and methods ;2) the writing of envelopes;3) basic sentence patternsTeaching methods: Task-based Approach;Communicative Language Teaching;Activity Teaching Approach;Question-answer T eaching Approach.Teaching aids: blackboard, multimedia, tapeTeaching procedures:Step 1Greetings and revisionStep 2 Listening & Speaking1) Listening (Task1-5)Ask Ss to listen the materials carefully and finish the exercises, then check the answers2) Speaking (Task6)① Introduce some useful expressions abou t introduction to the Ss② Work in pairs to complete the chart and then ask several groups to perform it. Step 3 Writing1) Teach Ss the writing of envelopes2) Ask Ss to finish the exercises(Task1-4)3) Check the answersStep 4 Mini-project1) Divide the whole class into several groups2) Ask Ss to complete it after class3) Ask some groups to present their workStep 5 Self-study Room1) Basic sentence patternsS+vi.S+vi. Time flies.S+vi.+adverbial birds sing beautifully.S+vi.+prep.phrase they went on holiday.S+vi.+infinitive we stopped to have a rest.S+vi.+participle she’ll go swimming.S+vt.+os+vt.+n/pron. We like English.S+vt.+infinitive she wants to help him.S+vt.+wh-infinitive I don’t know what to do.S+vt.+gerund they enjoy living here.S+vt.+clause I like (that) he is right.S+lv.+ps+lv.+n/pron. The compass is mine.S+lv.+adv. The power is off.S+lv.+adj. The secretary is efficient.S+lv.+prep.phrase he looks in good health.S+lv.+participle the experiment is interesting.S+vt.+Io.+DoS+vt.+n./pron.+n I set him a boxS+vt.+n./pron.+to/for-phrase I brought Mary a book .S+Vt.+O+Co.S+vt.+n./pron.+adj. Do I make myself clear?S+vt.+n./pron.+prep.phrase she alaways keeps everything in good order S+vt.+n./pron.+infinitive we want you to go there.S+vt.+n./pron.+participle we listened to him singing.S+vt.+n./pron.+wh-infinitive the supervisor shows me what to do next. S+vt.+n./pron.+clause tom told me that the film was great.2) Ask students to finish Task 1-2, then check the answers.Step 6 Homework1) To finish exercise book of unit one2) To preview Unit 2。
新职业英语1教案
新职业英语1教案新职业英语第一册邓蓓蓓新职业英语Unit 1 OrganizationObjectives:Grasp the main idea (the essence of writing is to write what one enjoys writing) and structure of the text (narration in chronological sequence);2. Listening strategy and methods.Master the key language points and grammatical structures in the text;Conduct a series of listening, speaking and writing activities related to the theme of the unit.Focuses:1. the main idea of the reading A, and reading B etc.2.Grasp the main idea;3.Appreciate the narrative skills demonstrated in the text;4. Master the key language points and grammatical structures in the text; Outlines:Pre-reading tasks: Warming -upTask 1 Look at the following logos and give the names of the countries in which the companies are headquartered.While-reading tasks:Grasping the structure of the text (15 m)Cultural background - the study of Reading A ___Google and the study of Reading B ___TAF Profile (45m')T explains language points and gives Ss practice. (60 m)Grammatical structures (25 m)T draws Ss attention to Writing Strategy in Theme-related Language Learning Tasks(12 m)T will show Ss the importance of envelope in writing. (5 m) Exercises of the unitPost-reading tasks:1.Think alone: How to give an introduction for a company (5 m)Then T invites several Ss to give their opinions. T may sum up by this sentence - The essence of good essays is to write what one enjoys writing about.2. T checks if Ss have done the rest of the after-text exercises in their spare time, and discuss some common errors that crop up. (15 m)3. Do Self-study Room exercise s page 16 task 1 and task 2:Time allotment:1st period2nd period3rd period4th period5th period6th periodPre-reading ;While-reading (text structure; cultural notes; language points) While-reading (language points, listening, grammars etc)While-reading (language points; grammatical structures)While-reading (grammatical structures; details; synonyms; coherence)Post-reading (main idea; exercises)While-reading (listening and speaking, exercises etc.)Post-reading (theme-related language learning tasks)Pre-reading tasks:What is a logoA logo is a graphical element that, together with its logo type, forms a trademark or commercial brand. Typically, a logo's design is for immediate recognition. The logo is one aspect of a company's2. Metro AG, established in 1964, is a diversified retail and wholesale group based in Germany. It is the largest in its home market, and one of the most globalized retail and wholesale corporations.3. Wal-Mart Stores, Inc., founded in 1962, is an American public corporation that runs a chain of large, discount department stores. It is the world's largest public corporation by revenue, according to the "2008 Fortune Global 500".Carrefour SA is a French international hypermarket chain, with a global network of outlets. It is the second largest retail group in the world in terms of revenue after Wal-Mart.Samsung Group is the largest company of the Republic of Korea. It is composed of Samsung Electronics, Samsung Heavy Industries and Samsung Engineering & Construction.Lenovo Group Limited is China's largest and the world's fourth largest personal computer manufacturer. Lenovo mainly produces desktops, laptops, servers, handheld computers, imaging equipment and mobile phone handsets (听筒).Nokia Corporation is a Finnish multinational communications corporation. Nokia is focused on wireless and wired telecommunications. It is the world's largest manufacturer of mobile telephones.While-reading tasks:1 Grasping the structure of the text (15 m):Ss circle the key words, phrases and clauses in Text A and B For example: It all began in January 1996 as a research project at Stanford University by Ph.D. student Larry Page. Trying to find a better way for web users to search for relevant pages, Page had an idea that this could be achieved by examining the relationships between web pages. He thought that web pages which had the most links to them from other web pages must be the most popular. The technique appeared to be successful.T draws Ss attention to Text Organization Exercise 2 , reads its instructions, and asks them these two questions:(3) In this way Ss will be able to divide the text into 3 parts and sum up the main ideas.(4) Several Ss report the main ideas they have summed up to the class2. Cultural background -Making a Company Introduction: A company introduction usually contains the following information:● History;● Numbe r of employees;● Management structure & company culture;● Products or services.3. For reading B:make the Ss to decide whether the following statements are true (T) or false (F) according to the TAF profile.( ) 1. TAF's main markets are in the Americancontinent and Southeast Asia.( ) 2. TAF is one of the leading producers ofskincare and haircare products.( ) 3. The company is working to reach moreinternational customers.( ) 4. R&D is responsible only for developing newproducts.( ) 5. Administrative Department gives orders tothe other departments.4. For Writing Strategy:A. Read Sample 1 and answer the questions below.1)To which city is the letter going2) Who wrote this letter3) Who is the recipient of the letter4) What is the recipient's address5 )What's the business title of the recipient6) What is the sender's addressB: Read Sample 2 and complete the following sentences.1)"c/o" on the envelope stands for2)________________ will receive this letter.___________________ will open and read this letter.C:Task 4 Write an envelope for your letter to Tom Jones, who works for Green Technologies as Sales Manager. The company is in New York, at No. 135 on West 20th Street. The zip code is 10011.5. Mini-projectWork in groups;● Refer to Business Know-how for company introduction;● Include name, logo, profile, management, products/services, etc.;● Good time management and cooperation;● In-class presentation.Steps:Grouping. Divide the class into groups. There are several ways: Ss pick up their ownpartners; teachers group fast learners with slow learners; Ss find their partners by drawing lotsDefining the project.Timing and cooperation.Presentation.Notes: the project should be done as homeworkThe following websites are for your reference.http:// /doc/1a5602843.html,/ company/who we are/index.jhtml/doc/1a5602843.html,/cms/cn/English/abo ut us/ who we are/Pages/Default.aspx6. Grammatical structures (25 m)(1) T asks Ss to form pairs and ask each other questions based on Para. 15 using the structure . Basic Sentence Patterns T may offer the following model:S+ViTimes flies.Birds sing beautifully.They went on holidayShe'll go swimming.S+Vt+OWe like EnglishShe wants to help him.I don't know what to do.I think he is right.S+Lv+PThe compass is mine.The secretary is efficient.The power is off.He looks in good health.He gets excited.S+Vt+Io+DoI sent him a faxI bought a book for Marry7. Words and language Points1.What experience do you have that is relevant to this position2. After 10 years of hard work, he finally achieved success in his business.3. Britain has achieved the highest rate of economic growth in Europe this year.4. Since there are now billions of web pages, it is important to know how to search effectively for information on the web. Fortunately, some powerful online tools are there to help us ______with______ this task. The simplest way to find information on the web is to visit a special site called a ______search engine______. It is quite easy to use-you simply go to the homepage of the search engine, type a few key words ______into______ a form, click on a Search button, and then wait a few seconds for your results. The results are provided on your computer screen as a long list of ____links________ to web pages. Then you will have to look through the listto see if the links are ______relevant______ to your search.8: Some words or expressions to drill:1) 这一切不是一朝一夕可以实现的.(achieve)All this cannot be achieved overnight.2) 下午六点钟左右体育馆通常很忙.(tend to)The gym tends to get very busy at around 6 o'clock in the afternoon.3) 这个地区现在不安全,还是远离它为好.(stay away from)This area is not safe at the moment, so it's better to stay away from it.4) 就销售而言,他们是该地区五大超市之一.(in terms of)They are one of the top five supermarkets in the area in terms of sales.Post-reading tasks:1. Think alone: How to give an introduction for a company (5 m)Then T invites several Ss to give their opinions. T may sum up by this sentence - The essence of good essays is to write what one enjoys writing about.2. T checks if Ss have done the rest of the after-text exercises in their spare time, and discuss some common errors that crop up. (15 m)3. Do Self-study Room exercise s page 16 task 1 and task 2:Unit Two OfficeI. Reading A1. Warming-up①Task: Ask Ss to read Mr. Thomson's schedule for Tuesday. Then write their schedules for today.Objective: Ss can organize their activities in one day and make a time schedule. Steps : 1> Ss read Warming-up T ask.2> Go through Mr. Thomson's schedule with Ss3> Allow three mins for Ss to do the task.4> Ask some Ss to present their work.②Task: Ask Ss to answer the following questions in group.Table 1What are duties for a typical secretary√Handling correspondence√Managing a f iling system√Keeping track of schedulesOperating and maintaining office equipment√Dealing with phone callsHandling orders, budgeting or bookkeepingManaging training or other personnel workTable 2Which skills are required in a good secretary√Being s killful in managing timeUnderstanding staff needs and solving their problemsHandling customers' complaints effectively√Being good at interpersonal relations√Being able to settle office chaos√Being skillful in handling paperworkKnowing how to deal with other companies2. Language pointsParagraph 1A variety of: a lot of things of the same type that are different from each other in some wayE.g. The girls come from a variety of different backgrounds.Reflect: v. to show or bw a sign of a particular situation or feelinge.g. The low value of the dollar reflects growing concern about the us economy. Paragraph 2Depend on: be decided bye. g The price depends on the quality.It depends (on) whether you want to do it or not.Minimum: n. the smallest amount of something or number of things that is possible or necessarye.g lLooking after a cat costs a minimum of$2000a year.handle: v .to do the things that are necessary to complete ajob.e.g Computers can handle huge amounts of data.My secretary will handle all the details.Keep track of: to pay attention to someone or something so that you know what is happening to theme.g It's difficult to keep track of all the new discoveries in medicine.Operate: v. to use and control a machine or equipment; to rune.g Mary was experienced in operating the computers.The company operates five factories.Appropriate: adj. correct or suitable for a particular time, situation or purposee.g I didn't feel that this was an appropriate tine to mention the subject of money. Deal with : to take the necessary action, especially in order to solve a probleme.g They should deal properly and fairly with any complaint.Paragraph 3Efficient: adj. working well and effectively without wasting money or energye.g. All staff think Maria is a very efficient secretary.Anticipate: v. to expect that something wall happen and be ready for ite.g. It is anticipated that next year the workers, wage will increase. Confidential: adj. spoken or written in secret and intended to be kept secrete.g. Doctors are required to keep patients, records completely confidential. Paragraph 4Prospect. a person ,job ,plan, etc, that has good chance of success in the future; a possibility that something you hope forwill happene.g. The manager held out bright prospects for me if I would accept of his recovery. Individual. n. one person, considered separately from the rest of the group or society e.g. It is important to know that the virus can be passed from individual.adj. considered separately from other people or things in the same groupe.g. Each individual leaf on the tree is different .pursue: v. to continue doing an activity or trying to achieve something over a long period of timee.g. Christine pursued her acting career with great determination.Challenging: adj. difficult in an interesting or enjoyable waye.g. teaching young children is a challenging and rewarding job.3. Check the answers of Task 1 & Task 2II. Reading BIn this section, T should ask Ss to learn the new words and expressions by themselves as well as the text, and then let some of Ss answer the exercises in class. According to their performance, T gives them a score related to the total mark..III. Listening & SpeakingIn this section, Ss are asked to listen twice. After they listen to from Task1 to Task5 for the first time, they should give the answers to each of the questions. Next, T gives them the correct answers, and Ss themselves give a score of Task1 to Task 5. Finally, Ss listen to the tape intensively for the second time, and T explains the key points for some difficult statements.IV. WritingMake a introduction of an Agenda.Ask Ss to finish T ask1 and Task2 in class and check the answers.V. Mini Project1. This project asks Ss to design a travel route and make an itinerary (旅行计划).it helps to train Ss to be competent in travel planning .Ss compare different airlines, hotels and places of interest to decide which is the most suitable. its concept comes from real life, hence it's authentic.In order to complete it successfully, Ss should use the knowledge and skills they've learned from other activities in the unit. The sample on ss book provides an authentic travel itinerary for a three-day trip to Beijing. ss can refer to it and make their work presented in a similar form.Steps:①Grouping. Divide the class into groups. There are several ways: ss pick up their own partners; teachers group fast learners with slow learners; ss find their partners by drawing lots.②Defining the project. Go through the project with the class and clarify requirements. You are advised to do it after ss study Reading B.③Timing &cooperation. Give ss the deadline for completion and guidelines on working together. Appropriate time management and job division are likely to be serious problems at the beginning, where basic instructions from the teacher should come in. as ss get used to the mini-project, they will become more experienced. Remind them that different ss have different work but everybody contributes to the project. They discuss first and then decide who will do what.④Presentation. Ss present their evidence for completion. In this project, they need to show a written travel itinerary andexplain it orally in class. Ask them to do that after they study the whole unit.Notes: Since it takes time and efforts to complete a project, you can ask only two or three groups to do each time. Then demonstrate their work in class and give your feedback. In this way ,ss cerulean from each other.The following websites are for your reference:/doc/1a5602843.html,/old/travel/travel.ht m/doc/1a5602843.html,/familu/2. Check the answers of Language LabVI. Self-study Room动词的时态:时态是英语谓语动词通过自身的变化来表示动作发生的时间和所处的状态的各种形式.每一种"时间—方式"就构成一种时态,所以英语动词一共有16种时态,其中最常用的有5种(**表示),较常用的有4种(*表示).现以动词为例,将英语的16种时态列表如下:一般进行完成完成进行过去**wrote*was/were writing*had writtenhad been writing现在**write / writes**am /is/are writing**have/has written*have / has been writing将来**will/shall/be going to writewill/shall/be going to be writingwill/shall/be going to have writtenwill/shall/be going to have been writing过去将来would/should/be going to writewould/should/be going to be writingwould/should/be going to have writtenwould/should/be going to have been writingIn the part, T makes an analysis of each tense and gives some examples for them.( pay attention to each tense on some special conditions).VII. Check Language Lab in class. (Notes: T ask some Ss to finish some exercises orally, and the translation exercises should be handed in and checked by T) Homework: 1.Review the new words and expressions in Unit Two.2.Finish Language Lab (P29-30).Preview the third unit.Unit 3 Business MealsObjectives:Grasp the main idea (the essence of writing is to write what one enjoys writing) and structure of the text (narration in chronological sequence);2. Listening strategy and methods.Master the key language points and grammatical structures in the text;Conduct a series of listening, speaking and writing activities related to the theme of the unit.Focuses:1. the main idea of the reading A, and readingB etc.2.Grasp the main idea;3.Appreciate the narrative skills demonstrated in the text;4. Master the key language points and grammatical structures in the text; Outlines:Pre-reading tasks: Warming -upTask 1 Complete the following table seating arrangement.Task 2: Principles of Seating Arrangement1.Seat people who have common interests together.2.Pair male and female guests.3.Seat guests of honor in order. The most important person should be seated at the right hand of the host.While-reading tasks:Grasping the structure of the text (15 m)Cultural background - the study of Reading A ___Deals Over Meals and the study of Reading B ___Friendship Lunch Menu(45m')T explains language points and gives Ss practice. (60 m)Grammatical structures (25 m)T draws Ss attention to Writing Strategy in Theme-related Language Learning Tasks(12 m)Synonymous words or phrases in this text (15 m)T will show Ss the importance of Formal Invitation in writing.(5 m)Post-reading tasks:1. Decide which of the following behaviors are Do's or Don'ts for business meals according to the passage (5 m)get nervous talk too muchshow style and grace choose the correct silverwarebe a good listener talk with confidenceinterrupt other people start with the nearest dinnerwareBusiness Know-how● Give gifts during special holidays, or as "thank-yous" for special invitations;● Do not give expensive gifts;● A small cultural gift from your country is usually appropriate;● Package your gift nicely, with a card attached to it.3. Do Self-study Room exercise s page 47 to page 48 : Passive V oiceTime allotment:1st period2nd period3rd period4th period5th period6th periodPre-reading ;While-reading (text structure; cultural notes; language points) While-reading (language points, listening, grammars etc)While-reading (language points; grammatical structures)While-reading (grammatical structures; details; synonyms; coherence)Post-reading (main idea; exercises)While-reading (listening and speaking, exercises etc.)Post-reading (theme-related language learning tasks)Pre-reading tasks:Henry is retiring on Monday. Mr. Nelson, Chairman of your company, asks you to arrange the table seats for Henry's farewelldinner. Here are some principles for arranging seats at a dinner table and the information about the guests.Principles of SeatingArrangement1.Seat people who have common interests together.2.Pair male and female guests.3.Seat guests of honor in order. The most important person should be seated at the right hand of the host.Who would you put in seats A throught EGuest InformationHenrymale, former HR Manager.Susanfemale, CEO. She loves traveling.Georgemale, Sales Manager.Davidmale, Production Manager. He loves traveling.Maryfemale, Customer Service Manager, a good friend of George.While-reading tasks:1 Grasping the structure and the language points of ReadingA ---Deals Over Meals(15 m):e.g. 1. I'll entertain my friends over the weekend.2. The child was entertaining himself with his toys.e.g. 1. They have built up a good reputation.2. The noise built up until she couldn't stand it any longer.e.g. 1. I only wear this suit for formal dinners.2. Our boss is very formal; she doesn't call anyone by theirfirst name.e.g. I do not imply that you are wrong.e.g. Well, take it easy! It isn't a matter of urgency.e.g. Rita's husband is away for the week, so I thinkI'd better go over and keep her company.e.g. 1. That man we met turned out to be Maria's second cousin.2. Don't worry. I'm sure it will all turn out fine.e.g. It usually pays to tell the truth.e.g. I want you to be on your best behavior at Granddad's.e.g. Dick is very knowledgeable about wines.e.g. 1. This overcoat has seen me through many severe winters.2. He saw me through all the hard times.e.g. All teachers regard Jimmy as an intelligent student.e.g. I'll put these bottles in the cupboard-they might come in handy someday.e.g. 1. Public figures have a duty to conduct themselves responsibly.2.The company conducted a survey to find out what their customers think about the new product.e.g. She was concentrating on her book and didn't know what had happened.e.g. She was concentrating on her book and didn't know what had happened.e.g. Doctors are the most sought-after people in the area.For reading B: Friendship Lunch Menu友谊国际宾馆午餐菜单Task 1 Decide whether the following statements are true (T) or false (F) according to the menu.( ) 1. In the menu tuna fish is served as a maincourse.( ) 2. Grilled steak is dressed with garlic sauce.( ) 3. There are cakes and pies for dessert.( ) 4. You can choose two main courses for eachset lunch.( ) 5. You can have your lunch in Coral Room or Harbor Room.Task 2: Fill in the blanks in the following menu with the given dishes.A. French Onion SoupB. Banana PuddingC. Chocolate Ice CreamD. Roast TurkeyE. Strawberry CakeF. Mixed SaladG. French Steak4. For Writing Strategy:Task1:1. On what occasions do people send and receive invitations-------On many occasions people will send and receive invitations, such as a celebration, a banquet, a reception, a party, a dinner, a concert or just a football match.2: On many occasions people will send and receive invitations, such as a celebration, a banquet, a reception, a party, a dinner, a concert or just a football match.-------An invitation usually includes the event, date, time and place. If necessary, indicate the appropriate dress, or ask for a response by a specific date.Task 2 Read the invitations below and complete the following statements.The dinner for ________________________ will be held at Grand Hotel.2. Sarah invites her friends to ___________________.3. "RSVP" means ___________________________________________________. 5. Bob invites Lisa to _______________.Task3 :Formal and informal Invitations5: Mini-projectWork in groups. Search online for the rule of table setting for a western dinner. Then set the following tableware and explain to the class.● Work in groups;● Search the Internet for rules of table setting;● Pay attention to the functions of different pieces of tableware;● Good time management an d cooperation;● In-class oral presentation.6. Grammatical study_____Passive V oice page 47 (25 m)7: Exercises : Task 5: Language for LabTranslate the following into English using the given words or phrases.1. 在工作中谨慎小心会大有裨益.(pay)It pays a lot to be careful in work.2. 我的钱仅够在美国用一年.(see through)I have just enough money to see me through a year in the US.3. 结果表明他从未在那个公司工作过.(turn out)It turned out that he had never worked in that company.4. 瞪着眼睛看人是不礼貌的.(manners)It's bad manners to stare at people.5. 外面太吵,我没办法集中精神干活儿.(concentrate on)It's too noisy outside for me to concentrate on my work.6. 董事会选他为公司总经理.(select)The Board of Directors selected him to be the General Manager of the company.7. 烤鸡是这家泰国餐厅里我最喜欢的菜.(favorite)Roast chicken is my favorite dish in this Thai restaurant.8. 我们主菜后吃的甜点是冰淇淋.(course)We had ice cream for dessert after the main course.8. Post-reading tasks:1. Decide which of the following behaviors are Do's or Don'ts for business meals according to the passage (5 m)get nervous talk too muchshow style and grace choose the correct silverwarebe a good listener talk with confidenceinterrupt other people start with the nearest dinnerware2. Business Know-how● Give gifts during special holidays, or as "thank-yous" for special invitations;● Do not give expensive gifts;● A small cultural gift from your country is usually appropriate;● Package your gift nicely, with a card attached to it.3. Think alone: How to write an formal invitation card for a company (5 m)Then T invites several Ss to give their opinions. T may sum up by this sentence - The essence of good essays is to write what one enjoys writing about.4. Do Self-study Room exercises on page 48 task 1 ,task 2 and task 3Unit Five TradeWarming-upTask 1Objective: Ss can identify the slogans of some famous companies.Steps:1. Ss read warming-up task 1.2. Go through slogans a-h with Ss.3. Ask Ss to match the slogans with the pictures.4. Give the key.5. Time permitting, encourage ss to brainstorm more slogans.Background information1. What is a sloganA slogan is a memorable motto or phrase used in a political , commercial , religious and other context as a repetitive expression of an idea or purpose . slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product .2. Company introductionNike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world's leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment .3. Apple Inc., is an American multinational corporation witha focus on designing and manufacturing consumer electronics and software products.4. Panasonic is an international brand name for Japanese electric products manufacturer5. Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma(等离子)and LCD(Liquid CrystalDisplay)panels, DVD recorders and players, telephones, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers, etc. all of these are marketed under their slogan "Ideas for Life".6. Maxwell house is a brand of coffee manufactured by a like-named division of Kraft Foods.7. Seven-- up is the brand of a soft drink.8. Nissan Motor Co., Ltd, shortened to Nissan, is a multinational automaker headquartered in Japan. Currently it is the third largest Japanese car manufacturer. 9. Koninklijke Philips Electronics N.V., usually known as Philips, is one of the largest electronics companies in the world, founded and headquartered in the Netherlands. The products include consumer electronics, domestic appliances, lighting and medical systems.Suggested AnswersA-7 B-2 C-1 D-4E-5 F-8 G-3 H-6Task 2Objective: Ss can identify several kinds of advertisement media .Steps :1. Ss read warming-up Task 22. Ask Ss to work in pairs and list places where they have seen or heard the slogans in Task 13. Get some Ss to give their answers .4. Ask the class to add more if necessary.5. Summarize the various media used for advertising .Suggested AnswersPoster , newspaper , TV commercial , outdoor signs , etc .Language Points。
新职业英语1Unit 1 教案
English for Careers 1Unit Focusrelevant achieve appear to fuel go public instant acquire feature in addition to tend tostay away from typical excel (at/in) in terms of serve as Teaching proceduresThis unit is arranged for a time span of 8 hours, during which a time limit is suggested for each step. Though it’s always important to keep a time limit in mind for each activity, a teacher should never stick to a rigid time plan in teaching, but rather follow a more flexible time table when dealing with unexpected in-class occurrences and make necessary adjustments accordingly.Note that not every step suggested here is a must in teaching. A teacher can make whatever changes he thinks necessary.Hour 1:Course introduction 45 minutesWarming-up Task 1 10 minutes Objective: Ss can identify the logos of some famous international companies. Steps:• Ss read Warming-up Task 1.• Get Ss to look at the logos.• Go through the pronunciation of any problematic word.• Ask Ss to give the names of the countries.• Give the answers.Suggested answers:Car Companies: Japan USASupermarket Companies: USA FranceMobile Phone Companies: P. R. China FinlandTask 2 10 minutes Objective: Ss brainstorm the names of some famous organizations of the given products.Steps:• Ss read Warming-up Task 2.• Ask Ss to brainstorm as many companies as possible.• Invite three students to present their answers.• Add some more companies if necessary.New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Notes: For a class with higher English proficiency, the teacher may follow the following steps:• Ss preview the new words and expressions.• Ss read the new words and expressions.• Ss dictate several important new words and expressions.Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc..Steps:• Ss know something about Reading A.• Ss discuss the following two questions:1.Have you ever heard of Goole?2.Do you know how to use Goole?• Comment briefly on their work.Hours 2-3:Reading A 45 minutes Language points 35 minutes Paragraph 2relevant: a. closely connected with the subject you are discussing or the situation you are thinking aboute.g. What experience do you have that is relevant to this position?achieve: v. to succeed in reaching a particular goal or standard by making an effort for a long timee.g. After 10 years of hard work, he finally achieved success in his business.Britain has achieved the highest rate of economic growth in Europe this year. appear to be/do: to give the impression of being or doing somethinge.g. She appeared to be foolish.They appeared not to know what was happening.Paragraph 3fuel: v. to increase something; to make something stronger; to supply something with material that can be burnt to produce heat or powere.g. His words fueled her anger still more.The stored oil could fuel the nation for six months.go public: (of a company) to start selling shares on the Stock Exchangee.g. This company is among the first ones that went public in China.instant: a. happening immediately; (of food) that can be made quickly and easilye.g. She took an instant dislike to me.instant coffee/instant noodlesParagraph 4acquire: v. to gain possession of; to gain something by one’s own efforts, ability or behaviore.g. The company has just acquired some new properties.She has acquired a good knowledge of English.feature: n. something important, interesting or typical of a place or thinge.g. An important feature of Van Gogh’s paintings is their bright colors.v. to include a particular person or thing as a special featuree.g. The new car features high speed and safety.Paragraph 5in addition to: as well as; besidese.g. In addition to the apples you asked for, I bought you some oranges and bananas. tend to: to be likely to do something or to happen in a particular way because this is what often or usually happense.g. Women tend to live longer than men.When I’m t ired, I tend to make mistakes.stay away from: not to go near a particular person or placee.g. I want you to stay away from my home.typical: a. having the usual qualities or features of a particular group or thinge.g. This advertisement is a typical example of their marketing strategy.excel (at/in): v. to be very good at doing somethinge.g. The school excels in sports.She has always excelled at foreign languages.Paragraph 6in terms of: from the point of view of; with regard to; concerninge.g. In terms of environmental protection, this project is excellent.the brain child (of somebody): an idea or invention of one person or a small group of peoplee.g. This festival was the brain child of Tony Smith.serve as: to be suitable for a particular usee.g. The sofa will serve as a bed for a night or two.Task 1 5 minutes Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 1.• Ask Ss to work individually.• Check the answers.Suggested Answers:•Task 2 5 minutes Objective:Ss can find some specific information in the passage.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Suggested Answers:Language lab 45 minutes Task 1 5 minutes Objective:Ss know the spelling and meaning of the words and expressions from Reading A.Steps:• Ss read Task 1.• Allow Ss 5 minutes to do the task.• Check the answers.KeyKey: 1. B 2. G 3. F 4. A 5. I 6. C 7. H 8. E 9. J 10. DTask 2 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 2.• Ask Ss to work individually.• Check the answers.Answers1. entrepreneur2. link3. acquired4. tend to5. relevant6. stay away from7. excel8. popularity9. features 10. fueledTask 3 10 minutes Objective:Ss can use the words and expressions from Reading A.Steps:• Ss do Task 3.• Ask Ss to work individually.• Check the answers.Key: with; search engine; into; links; relevantTask 4 10 minutes Objective: Ss can express ideas in writing using the two models outlined for Task 4. Steps:• Read the models to Ss with an explanation if needed.• Ss work in pairs.• Check the answers.Key:Model 11. The wheels appear to be going backwards when a car is speeding.2. Everyone appears to be talking about Google Earth these days.3. No one appeared to have noticed his sadness.Model 21. Most people don’t like the idea that humans might be cloned som eday.2. But you are trying to cover up the fact that we don’t have enough money.3. We have to accept the fact that the goods have been damaged.Task 5 10 minutes Objective:Ss can use the vocabulary in Reading A for translation.Steps:• Ss work individually or in pairs and translate the sentences.• Ask two Ss to write their translations on the board.• Comment briefly on their work with emphasis on the structures of their sentences. Key:1. All this cannot be achieved overnight.2. The gym tends to get very busy at around 6 o’clock in the afternoon.3. This area is not safe at the moment, so it’s better to stay away from it.4. They are one of the top five supermarkets in the area in terms of sales.5. This room has to serve as both bedroom and living room.6. The production department is responsible for monitoring the progress of this project.7. The manager was involved in a research on marketing activities last month.8. Many big companies now use websites to promote their products and services. Hours 4-5:Listening 45 minutes Task 1 5 minutes Objective:Ss can accurately write down the missing information.Script:W: Good morning. Can I help you?M: Good morning. I’d like to see your general manager, Mr. Richard Sapir.W: Have you got an appointment with him?M: Yes.W: What’s your name, please?M: It’s Ralph Sayers.W: How do you spell it?M: My first name’s Ralph, R-A-L-P-H.W: And your last name?M: Sayers, that’s S-A-Y-E-R-S.W: And what company are you with?M: I work for JOD Technologies.W: J-O-D, JOD?M: That’s right.W: Thank you. Please have a seat. I’ll call Mr.Sapir and tell him you’re here.M: Thanks a lot.Key: First name: Ralph; Last name: Sayers;Company: JOD TechnologiesTask 2 10 minutes Objective:Ss can accurately match the people with their job titles.Script:M1: Good morning, Mr. Brown. Nice to see you again.M2: Nice to see you, too, Mr. White. Your new office building is really nice.M1: Thank you. So what brings you here this time?M2: I’ve come to see your sales manager,Mr. Walker. He’s arranged a meeting for tomorrow. By the way, where is his office? M1: Don’t worry. Come with me and I’ll get someone to take you there.M2: That’ll be great.M1: Mary, could you come here for a minute? ... Mary, I’d like you to meet Mr.Brown from the Head Office. He is the production manager.Mr. Brown, this is Mary, my new secretary.W: It’s a pleasure to meet you, Mr. Brown.M2: Nice to meet you, too, Mary.M1: Mary, will you please show Mr. Brown to the Sales Department? He’ll have a talk with Mr. Walker.W: No problem. This way please, Mr. Brown.M2: Thank you. And see you later, Mr. White.M1: See you.Key Key:Task 3 10 minutes Objective: Ss can decide whether the statements are true or false.Script:W: Good morning. How can I help you?M: Good morning. I’m looking for the Human Resources Department. I’m here for a job interview.W: Oh, I see. Would you please fill in our Visitor’s Form? Here it is.M: Sure. Thank you. Oh, I don’t know who to see, so I’ll just put HR here. Is that OK? W: Yes, that’s fine.M: Here you are. By the way, could you please tell me where the HR Department is? W: It’s on the 30th floor, the second door on your right. And the lift is over there. M: Thank you very much. It’s so kind of you.W: You’re welcome. Have a nice day.M: You, too.KeyKey:1. T2. F doesn’t know who to see3. F on the 30th floor4. F where, lift, 30th floorTask 4 10 minutes Objective: Ss can understand the conversation and choose the best answer.Script:M: Good afternoon. Green Travels. How can I help you?W: Yes. I’m calling about your ad in yesterday’s newspaper.M: Oh, yes. Would you like to book a holiday?W: Yes. Do you have any interesting programs for a five-day holiday?M: How about St. Lewis’s Beach? There you can swim in the sea, take a walk on the beautiful beach and lie down in the sun.W: Sounds great. But I’d like to visit you first and see if I have some other choices.Could you tell me where your company is located?M: Of course. We are on the corner of High Street and Church Road. A red building.You can’t miss it. We are on the fifth floor and in the third office on the right when you get out of the lift.W: Thank you very much. Goodbye.M: See you then. Bye.Q1: Who is the woman calling?Q2: What color is the building of the man’s company?Q3: Where is the man’s office in the building?Key: 1. D 2. C 3. ATask 5 10 minutes Objective:Ss can find specific information from listening to a passage related to the theme.Script & Key:Ladies and gentlemen:My name is David Truman and I am the chairman of Simons Facilities Corporation. Thank you for inviting me to speak here today about future energy technologies. First of all, let me introduce our company, SFC, to you.Simply put, SFC is one company with two lines of business—power and water, and our history dates back to over 100 years ago. Today we are one of the 50 largest companies in the UK. More than 20,000 of our employees build and manage power and water facilities in England, Scotland and Wales.With this information as background, now I would like to come to the topic of my speech today: What new energy technologies are there and where can they take us?Speaking 45 minutes Task 6 45 minutes Objective:Ss are able to introduce themselves to their partners and ask questions about him/her with the useful expressions.Steps:• Ss read Task 6.• Ss work in pairs to introduce themselves to their partners.• Ss complete the chart.Key: (Omitted)Hours 6-7:Reading B 45 minutes New words 5 minutes Objective: Ss can get familiar with the new words and expressions, etc.Steps:• Ss listen to the new words and expressions, etc.• Ss read the new words and expressions, etc.Fast reading 20 minutes Objective:Ss can comprehend Reading B.Steps:• Ss read the passage.• Provide help if needed.Task 1 10 minutes Objective:Ss can decide whether the following statements are true or false according to the passage.Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.KeyKey: 1. F 2. T 3. T 4. F 5. FTask 2 10 minutes Objective:Ss can comprehend the specific information taken from the given text. Steps:• Ss read the passage.• Ss complete the task.• Ss compare their work with others.• Select Ss to present their work.Key:Writing 45 minutes Task 1 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:Task 2 15 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Key:1. West Palm Beach.2. Liu Fang.3. Michael Ryan.4. Crescent Finance Company, 502 North Olive Avenue, West Palm Beach, Florida 33402, U.S.A.5. Manager of Human Resources.6. China National Machinery Import & Export Corp., 36 Jianshe Road, Beijing 100065, P. R. China.Task 3 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.•Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Notes: “c/o” is the short form for “care of”. The person who is in care of the letter is not allowed to read the letter but can only pass it on to theintended recipient.Key:1. “c/o” on the envelope stands for “care of”.2. Jane Ashby will receive this letter.3. Craig Moor will open and read this letter.Task 4 10 minutes Objective:Ss can get familiar with the style of envelope.Steps:• Ss do the task individually.• Ss compare with each other’s answers.• Provide help if needed.• Present the answers.Hour 8:Mini-Project 40 minutesObjective:Ss can know how to design a web page.Steps:• Grouping. Divide the class into groups. There are several ways: Ss pick up their own partners; Teachers group fast learners with slow learners; Ss find their partners by drawing lots.• Defining the project. Go through the project with the class and clarify requir ements. You are advised to do it after Ss study Reading B.• Timing & cooperation. Give Ss the deadline for completion and guidelines on working together. Appropriate time management and job division are likely to be serious problems at the beginning, where basic instructions from the teacher should come in. As Ss get used to the mini-project, they will become more experienced. Remind them that different Ss have different work but everybody contributes to the project. They discuss first and then decide who will do what.• Presentation. Ss present their evidence for completion. In this project, they need to show a written “About Us” page of a company’s website. Ask them to hand in their。
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their overall performance. H. It solves the problems that come from the customers.
IT英语 Unit 1 Liaison
Reading A
Task 1 Before reading the passage, see how much
you know about Lenovo by answering the following questions.
1. What do you know about Lenovo and its products?
2. Production
3. Testing 4. Marketing &
Sales 5. After-sales
Service 6. Human
Resources 7. Finance
8. Purchasing
A. It deals with bills, salaries, taxes, investment and budgets, etc.
and staff training. E. It is responsible for buying the materials the company
needs to make products. F. It conducts researches, develops new products and
IT英语 Unit 1 Liaison
Reading A
Lenovo—New World, New thinking
Para.3 In the year 2003, Legend announced its new “Lenovo” logo to prepare for its expansion into the overseas market. Two years later, Lenovo completed the buying of IBM’s Personal Computing Division. It now employees over 25,000 people worldwide with its Executive Headquarters located in Raleigh, North Carolina. It has research and development centers in China, Japan and the United States. Besides the main PC manufacturing and assembly facilities in China, it has additional manufacturing and distribution facilities in the United States, Mexico, Brazil and many other countries.
IT英语 Unit 1 Liaison
Reading A
Lenovo—New World, New thinking
Para.2 In the following years, bearing the core value of the company—innovation—in mind, Legend made a lot of important technical breakthroughs, such as the invention of Legend Chinese character card that can translate the operating system from English into Chinese, the creation of “one-touch-to-the-net” computers that can connect to the Net simply by pressing one button, and the development of the collaborative application technology. All these innovations contribute to Legend’s leading share in the PC market in China for more than 10 years.
新IT英语职业英语 IT 英 语
Unit 1
Liaison
ENGLISH FOR CAREERS
IT英语 Unit 1 Liaison
1
Warming-up
2
Reading A
3
LБайду номын сангаасstening
4
Speaking
5
Reading B
6
Writing
7
Project
8 Vocabulary and Structure 9
2. What do you think leads to the global success of Lenovo?
IT英语 Unit 1 Liaison
Reading A
Lenovo—New World, New thinking
Para.1 In 1984, with a vision that computers will surely change people’s way of work and life, Lenovo’s founder Liu Chuanzhi, together with 10 like-minded colleagues, opened the New Technology Developer Inc. It later changed into the widely known name of Legend Group.
B. It is responsible for advertising and market research and it organizes the selling of the products.
C. It produces the products. D. It deals with staff and is responsible for recruitment
IT英语
IT英语 Unit 1 Liaison
Task 2 Tormarch is an IT company. It has several
departments. Match each department with its main responsibility.
1. Research & Development