《牛奶可乐经济学》读书报告Y英文版

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牛奶可乐经济学读后感

牛奶可乐经济学读后感

牛奶可乐经济学读后感《牛奶可乐经济学》是一本由约瑟夫·艾奇尔撰写的经济学著作,它以通俗易懂的语言,深入浅出地介绍了经济学的基本原理和概念。

通过对牛奶和可乐这两种日常生活中常见的商品的分析,艾奇尔向读者展示了经济学在我们生活中的无处不在,并且深刻影响着我们的方方面面。

在阅读完这本书后,我对经济学有了更深入的理解,也对生活中的经济现象有了更清晰的认识。

首先,这本书给我留下深刻印象的是它的通俗易懂。

艾奇尔在书中通过生动的比喻和案例,将抽象的经济学理论变得鲜活而有趣。

比如,他通过对牛奶和可乐的价格变动和供需关系的分析,向读者解释了价格的形成和市场的运作机制。

这种通俗易懂的写作风格使得经济学这个看似晦涩难懂的学科变得平易近人,让我这个非经济学专业的读者也能够轻松理解其中的道理。

其次,这本书让我意识到经济学无处不在。

在日常生活中,我们常常会忽略一些看似微不足道的经济现象,比如超市里的促销活动、街边摊的价格竞争等等。

然而,艾奇尔通过对这些现象的分析,向我们展示了经济学在我们生活中的无处不在。

经济学不仅仅是一门学科,更是一种思维方式,它可以帮助我们更好地理解和分析周围发生的经济现象,从而做出更明智的决策。

最后,这本书让我对市场经济有了更清晰的认识。

在书中,艾奇尔通过对市场供需关系、价格机制和竞争格局的分析,向我们展示了市场经济的运作机制。

他指出,市场经济是一种高效的资源配置方式,通过价格机制和竞争机制,可以使资源得到最优的配置。

这让我对市场经济有了更深刻的理解,也让我对市场经济的优势有了更清晰的认识。

总的来说,读完《牛奶可乐经济学》让我对经济学有了更深入的理解,也让我对生活中的经济现象有了更清晰的认识。

这本书通俗易懂的写作风格、深入浅出的分析方法,让我受益匪浅。

我相信,在今后的生活中,我会更加关注身边发生的经济现象,也会更加注重经济学知识的学习和应用。

希望通过不断的学习和思考,我能够更好地理解和把握经济学的原理和概念,从而更好地应对生活中的各种经济挑战。

牛奶可乐经济学读后感 (2)

牛奶可乐经济学读后感 (2)

《牛奶可乐经济学》读后感一直以为经济学都是披着恐怖外衣的铺天盖地的令人费解的公式和概念,直到读了《牛奶可乐经济学》这本书。

读完后真有种牛奶可乐的感觉,似乎书中充溢了一种淡淡的轻快的味道,有一种特别的轻松愉悦。

在这本书中,罗伯特·弗兰克教授用生活中的小例子让我们了解了一个不一样的经济学。

阅读了这本书,我发现,其实经济学正生动地编织着生活的方方面面,我们身边的大事小事都可以用经济学原理来一一破解。

书中,弗兰克教授从现实中司空见惯而又易被忽视的生活现象着手,先提出一连串看似简单却又一时之间竟让我们难以回答的问题,充分调动起读者的好奇与求知心理。

然后,才用经济学原理和方法娓娓道来。

这样做,既让我们看到了生活小现象背后蕴藏的巨大智慧,也借生活中无处不在的现象加深了我们对经济学的理解。

全书阐述了作者认为最基础最重要的两个经济学概念:机会成本和成本效益原则。

机会成本是指为从事某活动而放弃其他事情的价值;成本效益原则意为唯有当行动所带来的额外收益大于额外成本时,才值得这么做,它是所有经济学概念的源头。

例如为什么牛奶要装在盒子里,可乐要装在圆的瓶子里?这个问题其实对于绝大多数人来说不会去留意它。

《牛奶可乐经济学》回答:一是产品的差异导致,牛奶大多需要放入冰柜保鲜,如果是圆的,会降低冰柜的利用率;可乐不需保鲜,不存在这个问题。

二是圆形可乐适合拿在手上喝,而很少有人拿着牛奶盒子喝。

还有“路边躺着一张貌似百元钞票的东西,要不要捡”、“罚款能不能制止迟到”等问题。

没有公布答案时,估计许多人会心里没底不敢回答,但见到答案后,就会觉得原因竟这么简单。

所以弗兰克教授写这本书的一个出发点就是让读者感受到经济学离我们很近,贯穿到生活的每个角落。

整本书以新奇的方式勾起读者的好奇心。

然后逐渐深入,将经济学的原理以浅显易懂的方式融入叙述中。

为什么牛奶的盒子是方的,可乐的瓶子是圆的;为什么酒吧中不值钱的水要收费而花生米却免费;为什么女模特的收人高于男模特;为什么几乎全新的二手车比新车便宜的多;为什么外表富有吸引力的人也更为聪明等等。

牛奶可乐经济学读后感

牛奶可乐经济学读后感

牛奶可乐经济学读后感
《牛奶可乐经济学》这本书主要从生活中常见的牛奶和可乐这两种不同的产品入手,通过对它们的生产、销售、定价等方面的比较分析,引出了许多经济学中的概念和原理。

读完这本书我深有感触,以下是我的一些读后感:
1. 意识到产品不仅仅是商品,背后更有一门深奥的经济学知识在支撑。

通过牛奶和可乐的比较,作者生动地阐述了供需关系、市场竞争、垄断和垄断竞争、定价策略等经济学具体应用。

2. 意识到企业经营决策的复杂性。

在书中,作者讲到了很多企业在制定售价时所需要考虑的因素,比如成本、市场需求、竞争对手的行为等,让我对企业战略制定过程有了更深的理解。

3. 意识到消费者在市场经济中的地位。

作为消费者,我们的购买行为会直接或间接地影响市场的供给和需求关系,而企业也会根据消费者的需求做出相应的调整和决策。

总的来说,这本书以简洁易懂的方式介绍了经济学的基本理念,使我对经济学有了更深入的认识,也让我对日常生活中的许多经济现象有了更深的思考。

《牛奶可乐经济学》读后感

《牛奶可乐经济学》读后感

《牛奶可乐经济学》读后感
《牛奶可乐经济学》让我对这些宏观经济学概念有了更深刻的理解。

从这本书中,我学到了像供求、市场力量、生产函数等经济学术语,也深入了解了宏观经济学的运行机制。

最吸引我的就是作者通过一杯牛奶和一杯可乐的案例,解释了经济学的基本原理和方法,使得这些理论看上去充满活力并更好地理解。

从本书中,我深入了解了如何确定影响市场价格和量的因素,以及怎样进行价格调节。

例如,牛奶和可乐的供求是由多种因素共同决定的,包括需求侧、供给侧和政府政策等。

总体上,它们之间是一种通过价格或数量机制来进行调节的博弈。

此外,一旦外部因素发生变化,例如政府政策发生变化,这会直接影响市场的供需平衡。

除了这些理论之外,本书中还列出了诸多实际案例,帮助我们更好地理解书中的原理和方法,并为当今社会中一些热点问题提供了思路,从而为政府决策提供参考。

总之,《牛奶可乐经济学》让我对宏观经济学有了进一步的认识,也更加明白了怎样去通过经济学的原理来分析市场的运作情况,并合理地来安排政府政策。

《牛奶可乐经济学》读后感1000字_2

《牛奶可乐经济学》读后感1000字_2

《牛奶可乐经济学》读后感1000字导读:读书笔记《牛奶可乐经济学》读后感1000字,仅供参考,如果觉得很不错,欢迎点评和分享。

《牛奶可乐经济学》读后感1000字:《牛奶可乐经济学》这本书的书名就透出一股子亲切感。

作者罗伯特弗兰克是康奈尔大学的经济学教授,他在教学中发现很多学生在学习经济学的过程中往往倒在冰冷的公式与枯燥的图表上,于是他想到了一个小妙招:让学生们寻找生活中的一些实例并与课堂上的经济学理论相结合,写出一个小论文作为作业。

被此书编辑选为中文书名的牛奶可乐(此书原书名为The Economic Naturalist & Microeconomics and Behaviors)就是一个很有意思的实例:为什么牛奶装在方盒子里卖可乐却装在圆瓶子里卖?想到这个例子的学生认为其中的原因应该与节省成本有关,方形盒子相对于圆形盒子来说更能节省货架的空间。

可乐与牛奶的不同之处在于,可乐一般放在开放货架上,而牛奶一般放置在冷柜里,显然存储在冷柜里成本更高,因而牛奶盒子更喜欢采用方盒以节省空间,而开放货架成本低廉很多,此时比较趁手的圆形瓶子更加受到消费者青睐,因而圆瓶子更为妥帖。

方瓶子还是圆瓶子?这真是个特别小的问题,但却蕴含着朴素的经济学原理。

精明商家的主动策略和消费者的无意识行为相互影响形成了最终的结果。

书中这样的例子很多:为什么易拉罐不设计成矮胖而是高瘦?这是因为人的眼睛存在横竖错觉,相同长度的横条和竖条看起来竖条更长,因而人会认为高瘦的易拉罐容量更大。

为什么女装的扣子在左边而男装的扣子在右边?这是因为在历史上比较昂贵的女性服装都是由仆人为女主人穿上的,为了方便仆人所以扣子在左边,而这一特征作为高档女装的代表一路沿袭下来。

这些弗兰克教授精心收集的学生作业,十分鲜活地展现了一个个具体经济状况的微观形貌。

这也可以给予我们一些启发,即在学习一些较为抽象的知识的过程中,选择一些实例进行深入的理解会对完全掌握这一知识大有裨益。

《牛奶可乐经济学》读后感牛奶可乐经济学读后感读牛奶可乐经济学有感

《牛奶可乐经济学》读后感牛奶可乐经济学读后感读牛奶可乐经济学有感

《牛奶可乐经济学》读后感牛奶可乐经济学读后感读牛奶可乐经济学有感《牛奶可乐经济学》读后感关于经济学的知识,大一大二的时候学习过政治经济学,理论性较强。

因此我片面的认为经济学是不可思议、难以理解的。

准备读这本书时也是怀着完成作业的心态,拿到此书,看到它卡通可爱的封面设计有点诧异,再看到封面上一系列有趣的问题,比如为什么牛奶装在方盒子里可乐却装在圆瓶子里?为什么女士衣服的扣子在左边而男士的在右边?为什么餐厅都为饮料提供免费续杯?为什么女模特要比男模特挣的多?为什么大学教授说话语焉不详等,这些问题都是我们生活中常见的,非常有趣的列子,但我们平时却缺乏思考。

带着对这些问题的兴趣,我开始了《牛奶可乐经济学》的阅读。

《牛奶可乐经济学》作者:(美)罗伯特·弗兰克著,博物经济学家,康奈尔大学约翰逊管理学院经济学和管理学教授,《纽约时报》“纽约现场”专栏特约评论员。

从20世纪80年代开始,他就在康奈尔的课堂上通过与学生问答的方式,收集本书中所讲到的生活中的经济学问题。

本书解释了机会成本、成本效益、边际成本的概念,并于此提取日常生活经验中100多个事例,教会我们用经济学的眼光看待生活和工作。

1从事一项活动的机会成本,是指你从事这一项活动而放弃了其他事情的价值在这本书里,作者举了一个看演唱会的例子来解释机会成本。

假设你赢了一张美国大歌星Eric Clapton演唱会的免费票,不可转售。

另一歌星Bob Dylan也在同一时间开演唱会,你也很想去。

Bob Dylan演唱会的门票是40美元,去看Eric Clapton的演唱会,惟一必须牺牲的事情就是去看Bob Dylan的演唱会。

不去看Bob Dylan的演唱会,你会错失对你来说价值50美元的表演,但同时,你也省下了买Bob Dylan演唱会票所需支付的40美元。

所以,不去看Bob Dylan 演唱会,你放弃的价值是50-40=10(美元)。

如果你觉得看EricClapton的演唱会至少值10美元,那你就应该去看;要不然,就去看Bob Dylan的演唱会。

《牛奶可乐经济学》读后感

《牛奶可乐经济学》读后感

《牛奶可乐经济学》读后感《牛奶可乐经济学》读后感8篇读完一本名著以后,相信你心中会有不少感想,何不写一篇读后感记录下呢?想必许多人都在为如何写好读后感而烦恼吧,以下是小编为大家收集的《牛奶可乐经济学》读后感,希望能够帮助到大家。

《牛奶可乐经济学》读后感1花了三天的时间把这本书通读了一遍,这本书主要讲述了一些日常生活中通俗的经济学问题。

个人觉得,越是能把深刻的知识讲得越通俗易懂,这个作者的水平一定很高,罗伯特弗兰克教授绝对是一个很牛逼的大学教授。

其实,生活中的很多现象和问题都可以用经济学来解释,只要能思考就并运用到生活中,你会发现很多有意思的事。

写读后感,我不想再像嗄以前一样简单的把书中感觉比较重要的段落语句抄录下来,为什么呢?原因很简单,没用处。

我虽记录下来,却从来不去背去理解,也从来都不去看,所以这次我一改往日的风格,仅写下一些随时能想到的内容。

就像是买了很多书,买不来不看就是一种浪费;又如微信中收藏了许多文章,后来又没去看,一样是浪费。

对于我这个懒人来说,到手中的就得有用处,否则等于没有。

最后,用作者罗伯特弗兰克教授的'一句话来结个尾:请不要急于去书中找寻答案。

这些生活中的问题不是公式和概念,他们并没有标准确切的答案,每个人都有可能给出更多更合理的解释。

虽说,不是每一个人都是经济学家,但至少,我们可以更积极地去思考,并把思考用于生活。

这样,我们每个人,都可以成为一名博物经济学家。

这句一点都没错!《牛奶可乐经济学》读后感2这本书是比较好理解的,它其实是从宏观经济学的角度,把复杂的经济学道理,用简单的语言和生活当中的现象讲出来。

全书共有11章,讲的都很朴素。

其实学习这件事就是比较简单的,你只要能摸到某一新鲜事物的内核,其他用无数实践去论证它就好了。

正如这本书的写作方式,一个道理后面配无数个小案例。

让经济学围绕在你的生活当中。

自己看着比较有想法的是第3章,自己比较想做编剧,所以看到这里就明白了为什么助理编剧挣得那么少了,原来是想做编剧的人都不会在意刚开始能给多少钱,都想的'是做成了这件事背后的价值。

牛奶可乐经济学的读后感范文(精选6篇)

牛奶可乐经济学的读后感范文(精选6篇)

牛奶可乐经济学的读后感范文(精选6篇)牛奶可乐经济学的读后感1第一次拿起《牛奶可乐经济学》这本书,是因为它奇怪的名字吸引了我,牛奶可乐怎么会有经济学的学问呢?翻开目录,里面的问题更是使我对这本产生极大地兴趣,为什么打开冰箱时,冷藏柜会亮,冷冻拒却不会亮?为什么牛奶装在方盒予里卖,可乐却装在圆瓶子里卖?为什么dvd和cd的尺寸一样大,但dvd 包装盒却比cd包装盒要大得多?为什么很多餐厅都为饮料提供免费续杯?在解释这些各色各样的问题时,作者罗伯特·弗兰克教授的观点显然不同于传统的经济学书籍,他曾说道“请不要急于去书中找寻答案。

这些生活中的问题不是公式和概念,它们并没有标准确切的答案,每个人都有可能给出更多更合理的解释。

虽说,不是每一个人都是经济学家,但至少,我们可以更积极地去思考,并把思考用于生活。

这样,我们每一个人,都可以成为一名博物经济学家。

”当我第一次看到这些问题,也许就如作者所说急于去书中寻求答案,可当看完以后用经济学的角度去思考其它的问题时,却会发现经济学已经渗透在生活的方方面面。

从前我认为经济学是一个高深莫测的学问,可当我欣然接受它后,他便会成为我的一把利剑,从此思考问题又多了一种角度,这就是这本书带给我的一种体会。

牛奶可乐经济学的读后感2“农民以体力劳动从事耕耘,商人以其审时观变从事贸易,手工业者以其精工巧技制造器械。

”这世界上无人不在追求着“利”。

经济学是现代的一个独立学科,是关于经济发展规律的科学。

从1776年亚当·斯密的《国富论》开始奠基,现代经济学经历了200多年的发展,已经有宏观经济学、微观经济学、政治经济学等众多专业方向,并应用于各垂直领域,指导人类财富积累与创造。

看到这些,你是否犹豫了呢?虽然经济对我们很重要,可碍于经济学对于我们来说无非就是一些复杂的公式图表和概念,所以我们都不约而同的略过了经济学。

当然,我也是这样认知的。

可是却有一本书彻底颠覆了我对经济学的认知。

牛奶可乐经济学读书报告

牛奶可乐经济学读书报告

牛奶可乐经济学读书报告:经济学可乐牛奶报告读书小王子读书报告大学生图书推荐读书报告格式篇一:《牛奶可乐经济学》读后感集锦牛奶可乐经济学一直对经济学感到困惑——很多人被它的火热搅得晕头转向,却无法参透个中内涵。

这反而引起了我对它的兴趣——经济学到底是什么?经济学会如同无数的高深学说一般,令人深感迷惑与不解吗?于是我选择推荐这本名字极具诱惑力的书,《牛奶可乐经济学》。

似乎这与晦涩的大部头理论不搭边,事实上作者也并没有阐述什么高深的学问,而是在解释生活中一些有趣的,让人不解的,或是没有人思考过的现象。

他把这些现象中潜藏的利益关系告诉我们,用经济学原理来一一破解生活中的大事小事——这就是博物经济学。

诚然,对于整天潜心研究经济学、分析数据搞研究的人来说,这本书或许会是他们很不屑的小儿科,如同小点心;但对于喜欢寻根问十万零一个为什么的人来说,这确实是个appetizer (开胃菜),虽然没有大快朵颐的酣畅淋漓,但是却能满足对博物经济学管中窥豹的胃口。

我很喜欢里面生活化的例子。

书中大多数例子都是学生的作业,但是有一些例子是放诸四海而皆准的,例如“为什么鲸鱼濒临灭绝,鸡却没有繁衍之忧?”“为什么DVD格式各地区不同,而CD 格式却到处都一样?”等等。

当然,看到最后还有一个压轴的经典问题:“为什么通常外表富有吸引力的人也比其他人更聪明?”学生十分巧妙地搬出了心理学家Satoshi Kanazawa和Jody Kovar 提供的具有说服力的证据:“(1)聪明人更容易获得较高的社会地位和较高的收入;(2)男性大多把外表迷人的女性视作更合意的婚姻伴侣;(3)女性一般把有着较高收入和较高社会地位的男性看作更合意的婚姻伴侣;(4)智力和外表吸引力都是重要的可遗传特征。

”这看似与经济学有所距离,却体现着一种规律与分析的经济学思维方式。

这也是这本书的馈赠——一种全新的思维方式。

在谈到这些各色各样的博物经济学问题时,作者罗伯特?弗兰克教授的观点显然不同于传统经济学课堂的要求。

牛奶可乐经济学的读后感

牛奶可乐经济学的读后感

牛奶可乐经济学的读后感
《牛奶可乐经济学》是一本由英国政治经济学家理查德·吉尔伯特撰写的书籍。

它提出了一个全新的贸易理论,指
出国际贸易可以用非全球均衡竞争模型来解释,以及国际贸易中国家可以拥有利益冲突。

本书着重发掘了无形资源的作用,并将它们纳入多国贸易体系中。

在这本书中,理查德·吉尔伯特认为,国际贸易活动的实质是
涉及国家经济政策的政治问题。

在他看来,国家有能力通过国际贸易协定与谈判来影响市场行为。

而不是以经济法则为本,试图去以最小成本实现最大效益。

通过该理论,理查德·吉尔
伯特提出了"共生"思想,鼓励多个国家协调共同利益,并可以
通过相互合作获得更多好处,而不必追求一方受益最多的利润。

本书中提出的"共生"思想启发了国家差异化的贸易政策研究,
使人们对国际贸易的合作模式有了更加深刻的理解。

它也为研究者提供了一个新的视角,让我们更清楚地理解现代贸易关系的现实和背景。

此外,本书也为如何提高国家的贸易参与度和发展空间提供了一种新的思路,增强了经济可持续发展的理念,为世界各国经济结构调整和社会改善提供了新的参考。

总而言之,《牛奶可乐经济学》是一本令人印象深刻的书,它提供了一种全新的贸易理论,使我们能够有效地利用国家资源,提高国家在国际贸易中的参与度和竞争力,最终为世界经济发展做出贡献。

《牛奶可乐经济学》读书报告Y英文版

《牛奶可乐经济学》读书报告Y英文版

Enlightenment of the Economic Naturalistin Search of Explanations for Everyday Enigmas.陈志奇I61214054Last year, one of my friends gave me a book, which was about economic naturalist. One raining day, I picked up this book out of curiosity, and began to enjoy it. The book is most interesting one I have ever learned.Robert H. Frank who is the author of the book is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His "Economic Scene" column appears monthly in the "New York Times." His previous books include "The Winner-Take-All Society" (with Philip Cook), "Luxury Fever," and "Principles of Economics" (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the “no cash on the table” principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.Commonplace book, professor frank from reality and neglected life phenomenon, first put forward a series of seemingly simple but suddenly unexpectedly let us hard to answerthe question, fully arouse the curiosity of readers and psychological knowledge. Then, he just explains them with the economics principle and method. In so doing, let us see both small behind the phenomenon is of great wisdom of life, also borrow the ubiquitous phenomenon in life deepens our understanding of economics.The book describes the author thinks that the basic concepts of the two most important economics: the opportunity cost and cost benefit principle. Opportunity cost is to point to engage in certain activities and give up other things of value; Cost-benefit principle means only when the action when the additional revenue is greater than the additional costs, are worth to do so, it is the source of all economic concept. Why milk is packed in boxes, for example, coke in a round bottle? This problem is for the vast majority of people don't pay attention to it. "Economics of milk coke answer: one is to difference of amount of products, mostly need to put into the freezer fresh milk, if it is round, will reduce the utilization rate of the freezer; Coke is not fresh, there is no this problem. Second, circular cola for drink in your hands, and few people took the drink milk box. And "the road lay a seemingly one hundred dollar bill, do you want to pick up", "fine can stop late", etc. Not released when the answer, it is estimated that many people will lack dare not answer, but after seeing the answer, will think of the reason was so simple. So professor frank a starting point of this book is to make readers feel close to our economics, through to every corner of life.In this book to see many examples of the same view in life, and deepened my understanding of many of its. It seems that a correct principle, applicable is a field, not just one aspect. Like this seemingly simple cost-benefit principle, the original is not just a particular aspect of the basis of scientific decision-making, is also the foundation and core of economics. This reminds me of the philosophy of, universality and particularity, particularity without universality.Economics this chapter in product design, left me the deepest impression is that 1: product design should not only contain the most conforms to the consumer of heart function, and to meet the needs of the seller keep prices low, is advantageous for the competition, this means that the product design must be balanced between the two. Saw this chapter, many is a flash in my mind confused and puzzled answered, this let me inhappy also had to consider - why I also have found it in the life the can explore and think the phenomenon and problems, and I chose to put it behind, ignore? Like a refrigerator, boxes of milk, and so on, I also have doubts, but never on the heart, too lazy to go find the answer, as time passes, even these once a flash doubts disappeared. It seems that life, not only need good at discovering eyes, also need to thinking of the brain.Think again the paper box of milk, I found that it has a lot of reasonable. First, due to the short shelf life of milk production to drinking cycle is short, so the paper, in order to reduce costs; And soft drinks such as cola cannot use paper, because their shelf life, cycle is long, paper is relatively too fragile, is not suitable for long-term preservation. Second, milk box is printed, if make a cylindrical, under the extrusion collision, believe that will only become party circle, neither fish nor fowl, and square has more stable; And soft drinks such as cola for glass or metal container, apparently made from round much easier, how much more the material is strong enough, not easy to deformation. Third, especially big boxes of milk, milk drink is usually a family or a person drink several times, it is believed that many people will be a big boxes of milk points several times in the cup, this time, in the right Angle cut square box open, is very convenient, on the contrary, the circular hole will often make the milk to the outside of the quilt, not only waste, but not health; This is probably why soft drinks round hole is done very small relative to the whole bottle.A small product design, the wisdom is profound. Product design seeks the most conforms to the consumer of heart function and meet the needs of the seller keep prices low, is advantageous for the competition between the two balance, also is the philosophy of dialectical unification, also similar to today's society of harmony. This is my experience interest in economics.Knowledge of relevant theory of supply and demand, also learned in high school political economics class, only find rigid boring. Professor Frank a life practice, however, interesting. Small to low-cost items such as batteries, film, big to big-ticket items such as computers, cars, from the material consumer goods to the consumer to enjoy... Life of all the goods and the market in all need clever use of supply and demand can be profitable, and make their own profit.The "law of one price" to point out that any attempt to use the idea of lady willing to spend more money suppliers, give competitors to create the direct profit opportunities. If you have can take the opportunity, in a market economy, who will miss? And seller's bad competition in the market economy will cause the chaos of market economy, finally will only cause the recession of the economy as a whole. How to avoid such tragedy? Competitors itself exists between the "law of one price" is one of the effective ways to exempt from this disaster, it is better to stop the vicious competition between the competitors. Equilibrium price, the market clearing price, it is the perfect balance of supply and demand condition. This state is almost non-existent in the market, but it is to measure the balance of a specific product in the market, is a good measure.Discount threshold, this concept is also very interesting and clever. When shopping, almost always encounter this or that kind of a discount, but want to carefully, you will find every discount has its threshold.Discount the most advantage is found on the surface of the meager profit but high turnover, although prices down, but then will drive sales growth, business is to gain profit. Merchants to face challenge, of course, are to prevent the willing to goods purchased at the price payment buyers with a big discount. In order to achieve this goal, sales are often having a limited amount of time, and it is for buyers to set up two threshold. First, intent on shoppers to buy discounted goods, must remind ourselves that what time is the discount; Secondly, he must wait to buy until sale and buy. And the threshold is effective, because want to skip the threshold, if it weren't for discounts, originally a year would not have to buy to buy the product, at least not buy in large quantities. Why others don't skip these threshold? The reason is simple: those time opportunity cost is high, often feel jump threshold too much trouble. So, discount threshold filter was well mixed consumers, target clearly will be favorable to the people who is sensitive to price, intent on consumers' hands at discount shopping, in order to achieve the best purpose of profit. It is very clever!The book also speak when psychology in economics. It said the behavioral economics, namely the psychology into economics. Economic theory is objective, nature is rational, however, use of the subject and the object of economics is a subjective consciousness of human itself, so inevitably affected by the psychological perceptualknowledge. So when they make a decision, people sometimes depend on the wrong information, in other cases, they will be from the correct information is deduced from the wrong conclusion. From this we know that people's inherent understanding, or preconceptions to receive error messages, leads to conclusions and decide on the errors. This is we need to restraint and avoid.However, everything has two sides, as is the person's psychology. Caught people's psychological weakness, or good at its good, can bring unexpected huge benefits. Behavioral economics tells us that if you want to understand people in economic activities in the actual choice, must be more detailed analysis on the motivation of human. In theory, advanced reward than an equal value of other prizes. But people tend to prefer other forms of rewards, which is originated from human subtle psychology and motivation. So, as long as the careful analysis, grasp the real human psychology and motivation, can get the best result.Theory is gray, and the tree of life evergreen. Professor frank's unique teaching method, a simple and novel and interesting. While the whole book is common examples of common language, can be seen everywhere in life, but after reading it, give a person the sense with sobering. In a fun, relaxed and pleasant reading, unconsciously, I have gained a preliminary understanding of the principles of economics, understand a lot of wisdom in life. It let I learned to use the way and the Angle of economics to a more in-depth thinking about things around, to live is more rational.Reading professor frank's book "economics of milk coke, I just found out that life is full of the economics, which is the author" natural history "economics professor frank said. "Economics of milk coke church, we start from around things to study, using the principles of economics to explain things around, result is a two-way street, let us not only master the economic theory, and let us understand the rule of life, kill two birds with one stone of it.Similarly, in dealing with complex problems we tend to be blinded by problem that phenomenon, in fact, the whole, see the essence through, didn't we think of the complex. Professor frank exalted "opportunity cost" and "cost effective" two standard flag to judge the complicated economic problem, problem is solved, because the two standard touchedthe essence of economics. Also, we are dealing with practical problems can also draw lessons from his this kind of practice. "Economics of milk coke is, as it were, a common problem in this life of the encyclopedia. It aroused us to think the enthusiasm and interest in economics, starting from the book, we found everywhere in our daily life the shadow of economics. Though not every one is economists, but at least we can be more active in thinking, and thinking for life.。

牛奶可乐经济学读书笔记范文多篇

牛奶可乐经济学读书笔记范文多篇

In the end, I couldn't hold it, and finally I said it. I was tired of myself and my heart. I didn't dare to think about the future, and I didn't want to see the past. Everything was expected but slowly destroyed!精品模板助您成功!(页眉可删)牛奶可乐经济学读书笔记范文多篇牛奶可乐经济学读书笔记篇一《牛奶可乐经济学》很简单,闻其名就可以知道这是一本与经济学有关的书籍,但大多数的人听到“经济学”这个词时,往往会感到头疼。

而当你读了《牛奶可乐经济学》这本书时,你就会以一种全新的视角理解“经济学”,也会改变经济学在你心里的那个枯燥乏味的印象。

《牛奶可乐经济学》的作者罗伯特·弗兰克教授是美国康奈尔大学管理学院的教授。

弗兰克教授喜欢在自己的课堂上给学生布置“博物经济学作业”,罗伯特·弗兰克教授会在书中举出很多千奇百怪的例子,让学生写小论文,提一些日常生活中的小问题,并以经济学的视角做出回答。

教授的这些基本原理简单而又生动,很容易被人理解。

经过几年的积累,这些问题被收集成册,就成为此书的蓝本。

在本书的各个章节中,作者通过一系列通俗易懂的例子,向我们讲述了生活中的经济学。

例如在作者讲述产品设计中的经济学时,让我懂得了产品设计既要包含最符合消费者心意的功能,又要满足卖方保持低价、便于竞争的需求,产品设计要实现二者的平衡。

产品设计的功能要符合成本效益的原则。

还有作者讲述的供求关系实践原则也让我尤为深刻。

其中,给我印象最深刻的是作者举出了一个“为什么很多酒吧喝水要钱,却又提供免费的花生米?”这个例子很真实,免费花生米可以随意索要,而花生和酒是互补品,酒客花生吃的越多,从而点的酒就越多,因此,酒就可以给商家带来相对可观的利润率。

《牛奶可乐经济学》读后感

《牛奶可乐经济学》读后感

《牛奶可乐经济学》读后感
“农民以体力劳动从事耕耘,商人以其审时观变从事贸易,手工业者以其精工巧技制造器械。

”这世界上无人不在追求着“利”。

经济学是现代的一个独立学科,是关于经济发展规律的科学。

从1776年亚当·斯密的《国富论》开始奠基,现代经济学经历了200多年的发展,已经有宏观经济学、微观经济学、政治经济学等众多专业方向,并应用于各垂直领域,指导人类财富积累与创造。

看到这些,你是否犹豫了呢?虽然经济对我们很重要,可碍于经济学对于我们来说无非就是一些复杂的公式图表和概念,所以我们都不约而同的略过了经济学。

当然,我也是这样认知的。

可是却有一本书彻底颠覆了我对经济学的认知。

它就是《牛奶可乐经济学》。

为什么牛奶装在方盒子里可乐却装在圆盒子里?为什么女士衣服的扣子在左边而男士的在右边?为什么餐厅都为饮料提供免费续杯?为什么大学教授说话语焉不详?为什么……这就是那本书的导语,也就是这本书带我走进了经济学的另一个世界。

这本书分析的简明扼要,读完之后我也就顺理成章的知道了这一系列的设计方式问题,其实这些看似简单的问题都是蕴含着经济学的道理。

产品的设计既要包含最符合消费者心意的功能,又要满足卖方保持低价、便于竞争的需求,这也就是说,产品设计必须在两者之间保持平衡。

看完之后,同学们是否都有了跃跃一试的打算呢?那么就行动起来吧!因为这本书是不会让你失望的!
这就是我对这本书的一点小见解。

初二:张杰尧。

《牛奶可乐经济学》读书报告

《牛奶可乐经济学》读书报告

《牛奶可乐经济学》读书报告看书时间:22天(2023.09.04.-2023.09.25)这本书虽然很短很简单,但是我还是看了很久,这个月懒癌发作,严重懒癌晚期,所以每天都看得很少,不过看过的都非常有印象。

这本书都是以我们身边的一些常见的例子来分析的,在生活中加入经济学要素,从普普通通的生活事件中去分析经济学也更容易让人接受。

读了这本书感觉就像学英语一样,得把英语单词融入有趣的故事或者对话中我才能记住,要是让我纯粹的去拿着一本单词书语法书去死记硬背我是最拒绝也是最记不住的,可能很多人也和我一样,更适合这样的学习方式,所以这本书对于没有任何经济学基础的人来说再合适不过了。

这本书的问题千奇百怪,有我很熟悉很感兴趣的,也有我没遇到过没听过的,但是作者分析所有问题的工具都只有一个,那就是成本效益原则。

如为什么最畅销的书打折最厉害,而最热门的电影反而最贵还没有任何折扣?那是因为对于电影院来说最稀缺的座位,最火的电影就算不打折也会坐无虚席,电影院有理由不打折而使收益最大化,而畅销书不一样,书可以提前准备,打折可以促进销量,薄利多销可能收益更大。

因为花生的生产成本虽然比水高,但是花生和酒是互补的,吃越多的花生也就意味着喝更多的酒和饮料,水虽然成本几乎忽略不计,可是水和饮料酒都是互相排斥的,水喝得多就意味着点的酒水更少,所以酒吧给酒定高价就是打消顾客喝水的积极性。

还有就是为什么很多公司要统一穿工装?就像很多学校为什么要求统一穿校服一样,穿校服限制了学生们自我表现的能力,减少了攀比,减少了在衣服着装上投入的金钱和时间,把更多精力用于学习,那也就不难想象公司统一着装的原因了吧,异曲同工。

上面三个例子都是用的成本效益原则来分析,书中一百多个这样来自生活中的例子,涉及到心理学,人际关系,职场,产品设计各个方面,都是基于这个原理的,比如为什么同样容积的饮料瓶,高瘦的比矮胖的销量更好,而且卖家也知道高瘦的成本更高,卖家都还是会生产高瘦形态的饮料,这就涉及到心理学了,感觉这又是一个很神奇的领域了,哈哈。

牛奶可乐经济学的读后感1

牛奶可乐经济学的读后感1

牛奶可乐经济学的读后感1
第一次拿起《牛奶可乐经济学》这本书,是因为它古怪的名字吸引笨拙了我,牛奶可乐怎么会有经济学的学问呢?翻开目录,底下的问题更是使我对这本产生极大地兴趣,为什么打开冰箱前会,冷藏柜会亮,冷冻拒却不会亮?转卖为什么酸奶装在方盒予里卖,可乐却装在圆瓶子里卖?为什么dvd和cd的尺寸一样大,但dvd包装盒却比cd 包装盒要大得多?为什么很多餐厅都为饮料免费续杯?
在解释这些各色各样的问题时,作者罗伯特·弗兰克教授的观点显然不同于传统的经济学,他曾说道“请不要不要急于去书中才找寻答案。

表达方式这些生活中的问题不是公式和概念,它们并没有标准确切可信的答案,每个人都也有可能给出更多更合理的解释。

虽说,是非每一个人都分析家是经济学家,但至少,我们可以当更积极地去思考,并把探究用于生活。

这样,我们每一个人,有位都可以成为一名博物经济学家。


当我第一次看清这些问题,也许就如作者所说急于去书中寻求答案,可当看完以后用经济学的角度去思考其它的问题时,却会发现经济学已经渗透在生活的诸多方面。

从前我认为经济学是一个高深莫测的学问,可当我欣然接受它后,他便会成为我的第一把利剑,从此思考问题又多了而后一种角度,这就是这本书带给纯粹我的一种体会。

2023年《牛奶可乐经济学》读后感_1

2023年《牛奶可乐经济学》读后感_1

2023年《牛奶可乐经济学》读后感2023年《牛奶可乐经济学》读后感1拜读了弗兰克教授的这本《牛奶可乐经济学》,我感触很深:改变习惯思维,善于观察身边的事物并学会总结。

经济学认为,人是有理性的,通常会以自身利益来权衡行为。

在日常生活中,由于对我们周围事物的习惯,就不会对事物的存在性和合理性进行思考,不会对事物的表象进行更深层次的研究。

其实生活有其自身的魅力,生活中的各种事物背后都蕴含着经济学道理,很多时候,我们都认为理所当然,只是习惯罢了。

以往的学习过程中就是这种思维方式影响着我,理所当然的想法是我忽略了探究的意义,看过此书后使我意识到了以前的认识水平有多槽糕,理论与实际脱离的程度有多大,答案不可能是唯一的,换个角度思考就会有新见解。

用最简单直接的方式了解经济学基础里面的概念。

虽然我学会计,对经济学也涉及颇多,之前上《西方经济学》课程时,就学的云里雾里的,连公式、专业名词都记不住,又谈何继续探究,当考完就觉得一身轻,暗暗发誓再也不碰了。

经济学家的书都是“贵族经济学”,一大堆表格、公式、怪名词、英文缩写。

这就让我们产生的错觉,认为经济学很抽象,难以理解且与生活联系不大。

《牛奶可乐经济学》让我懂的将抽象的理论用身边的例子去理解,如此便简单明了了,在与人沟通时也是同样的道理,让对方理解我所表达的意思最快最有效的途径就是举对方熟悉的.身边例子。

特别在以后工作中,遇到的人不一定都懂财会专业名词或术语,用身边的事例就会使工作事半功倍,何乐而不为。

整本书读下来,不会觉得晦涩,彻底打消了“经济学”这座大山造成的心理障碍。

至少这本书使我明白了“理论来自于生活”这个朴素的道理,向我展示了经济学的有趣,生动。

对于生活中所看到现象的解释,全书阐述了作者认为最基础最重要的两个经济学概念:机会成本和成本效益原则。

机会成本是指为从事某活动而放弃其他事情的价值;成本效益原则意为唯有当行动所带来的额外收益大于额外成本时,才值得这么做,它外成本时,你才应该这么做。

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Enlightenment of the Economic Naturalistin Search of Explanations for Everyday Enigmas.陈志奇I61214054Last year, one of my friends gave me a book, which was about economic naturalist. One raining day, I picked up this book out of curiosity, and began to enjoy it. The book is most interesting one I have ever learned.Robert H. Frank who is the author of the book is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University's Johnson Graduate School of Management. His "Economic Scene" column appears monthly in the "New York Times." His previous books include "The Winner-Take-All Society" (with Philip Cook), "Luxury Fever," and "Principles of Economics" (with Ben Bernanke). Frank's many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world-which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it’s cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost-benefit principle, the “no cash on the table” principle, and the law of one price. This is as delightful and painless a way to learn fundamental economics as there is.Commonplace book, professor frank from reality and neglected life phenomenon, first put forward a series of seemingly simple but suddenly unexpectedly let us hard to answerthe question, fully arouse the curiosity of readers and psychological knowledge. Then, he just explains them with the economics principle and method. In so doing, let us see both small behind the phenomenon is of great wisdom of life, also borrow the ubiquitous phenomenon in life deepens our understanding of economics.The book describes the author thinks that the basic concepts of the two most important economics: the opportunity cost and cost benefit principle. Opportunity cost is to point to engage in certain activities and give up other things of value; Cost-benefit principle means only when the action when the additional revenue is greater than the additional costs, are worth to do so, it is the source of all economic concept. Why milk is packed in boxes, for example, coke in a round bottle? This problem is for the vast majority of people don't pay attention to it. "Economics of milk coke answer: one is to difference of amount of products, mostly need to put into the freezer fresh milk, if it is round, will reduce the utilization rate of the freezer; Coke is not fresh, there is no this problem. Second, circular cola for drink in your hands, and few people took the drink milk box. And "the road lay a seemingly one hundred dollar bill, do you want to pick up", "fine can stop late", etc. Not released when the answer, it is estimated that many people will lack dare not answer, but after seeing the answer, will think of the reason was so simple. So professor frank a starting point of this book is to make readers feel close to our economics, through to every corner of life.In this book to see many examples of the same view in life, and deepened my understanding of many of its. It seems that a correct principle, applicable is a field, not just one aspect. Like this seemingly simple cost-benefit principle, the original is not just a particular aspect of the basis of scientific decision-making, is also the foundation and core of economics. This reminds me of the philosophy of, universality and particularity, particularity without universality.Economics this chapter in product design, left me the deepest impression is that 1: product design should not only contain the most conforms to the consumer of heart function, and to meet the needs of the seller keep prices low, is advantageous for the competition, this means that the product design must be balanced between the two. Saw this chapter, many is a flash in my mind confused and puzzled answered, this let me inhappy also had to consider - why I also have found it in the life the can explore and think the phenomenon and problems, and I chose to put it behind, ignore? Like a refrigerator, boxes of milk, and so on, I also have doubts, but never on the heart, too lazy to go find the answer, as time passes, even these once a flash doubts disappeared. It seems that life, not only need good at discovering eyes, also need to thinking of the brain.Think again the paper box of milk, I found that it has a lot of reasonable. First, due to the short shelf life of milk production to drinking cycle is short, so the paper, in order to reduce costs; And soft drinks such as cola cannot use paper, because their shelf life, cycle is long, paper is relatively too fragile, is not suitable for long-term preservation. Second, milk box is printed, if make a cylindrical, under the extrusion collision, believe that will only become party circle, neither fish nor fowl, and square has more stable; And soft drinks such as cola for glass or metal container, apparently made from round much easier, how much more the material is strong enough, not easy to deformation. Third, especially big boxes of milk, milk drink is usually a family or a person drink several times, it is believed that many people will be a big boxes of milk points several times in the cup, this time, in the right Angle cut square box open, is very convenient, on the contrary, the circular hole will often make the milk to the outside of the quilt, not only waste, but not health; This is probably why soft drinks round hole is done very small relative to the whole bottle.A small product design, the wisdom is profound. Product design seeks the most conforms to the consumer of heart function and meet the needs of the seller keep prices low, is advantageous for the competition between the two balance, also is the philosophy of dialectical unification, also similar to today's society of harmony. This is my experience interest in economics.Knowledge of relevant theory of supply and demand, also learned in high school political economics class, only find rigid boring. Professor Frank a life practice, however, interesting. Small to low-cost items such as batteries, film, big to big-ticket items such as computers, cars, from the material consumer goods to the consumer to enjoy... Life of all the goods and the market in all need clever use of supply and demand can be profitable, and make their own profit.The "law of one price" to point out that any attempt to use the idea of lady willing to spend more money suppliers, give competitors to create the direct profit opportunities. If you have can take the opportunity, in a market economy, who will miss? And seller's bad competition in the market economy will cause the chaos of market economy, finally will only cause the recession of the economy as a whole. How to avoid such tragedy? Competitors itself exists between the "law of one price" is one of the effective ways to exempt from this disaster, it is better to stop the vicious competition between the competitors. Equilibrium price, the market clearing price, it is the perfect balance of supply and demand condition. This state is almost non-existent in the market, but it is to measure the balance of a specific product in the market, is a good measure.Discount threshold, this concept is also very interesting and clever. When shopping, almost always encounter this or that kind of a discount, but want to carefully, you will find every discount has its threshold.Discount the most advantage is found on the surface of the meager profit but high turnover, although prices down, but then will drive sales growth, business is to gain profit. Merchants to face challenge, of course, are to prevent the willing to goods purchased at the price payment buyers with a big discount. In order to achieve this goal, sales are often having a limited amount of time, and it is for buyers to set up two threshold. First, intent on shoppers to buy discounted goods, must remind ourselves that what time is the discount; Secondly, he must wait to buy until sale and buy. And the threshold is effective, because want to skip the threshold, if it weren't for discounts, originally a year would not have to buy to buy the product, at least not buy in large quantities. Why others don't skip these threshold? The reason is simple: those time opportunity cost is high, often feel jump threshold too much trouble. So, discount threshold filter was well mixed consumers, target clearly will be favorable to the people who is sensitive to price, intent on consumers' hands at discount shopping, in order to achieve the best purpose of profit. It is very clever!The book also speak when psychology in economics. It said the behavioral economics, namely the psychology into economics. Economic theory is objective, nature is rational, however, use of the subject and the object of economics is a subjective consciousness of human itself, so inevitably affected by the psychological perceptualknowledge. So when they make a decision, people sometimes depend on the wrong information, in other cases, they will be from the correct information is deduced from the wrong conclusion. From this we know that people's inherent understanding, or preconceptions to receive error messages, leads to conclusions and decide on the errors. This is we need to restraint and avoid.However, everything has two sides, as is the person's psychology. Caught people's psychological weakness, or good at its good, can bring unexpected huge benefits. Behavioral economics tells us that if you want to understand people in economic activities in the actual choice, must be more detailed analysis on the motivation of human. In theory, advanced reward than an equal value of other prizes. But people tend to prefer other forms of rewards, which is originated from human subtle psychology and motivation. So, as long as the careful analysis, grasp the real human psychology and motivation, can get the best result.Theory is gray, and the tree of life evergreen. Professor frank's unique teaching method, a simple and novel and interesting. While the whole book is common examples of common language, can be seen everywhere in life, but after reading it, give a person the sense with sobering. In a fun, relaxed and pleasant reading, unconsciously, I have gained a preliminary understanding of the principles of economics, understand a lot of wisdom in life. It let I learned to use the way and the Angle of economics to a more in-depth thinking about things around, to live is more rational.Reading professor frank's book "economics of milk coke, I just found out that life is full of the economics, which is the author" natural history "economics professor frank said. "Economics of milk coke church, we start from around things to study, using the principles of economics to explain things around, result is a two-way street, let us not only master the economic theory, and let us understand the rule of life, kill two birds with one stone of it.Similarly, in dealing with complex problems we tend to be blinded by problem that phenomenon, in fact, the whole, see the essence through, didn't we think of the complex. Professor frank exalted "opportunity cost" and "cost effective" two standard flag to judge the complicated economic problem, problem is solved, because the two standard touchedthe essence of economics. Also, we are dealing with practical problems can also draw lessons from his this kind of practice. "Economics of milk coke is, as it were, a common problem in this life of the encyclopedia. It aroused us to think the enthusiasm and interest in economics, starting from the book, we found everywhere in our daily life the shadow of economics. Though not every one is economists, but at least we can be more active in thinking, and thinking for life.。

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