外贸英语函电第一章

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外贸英语函电教程Unit 1 Establishing Business Relations

s
01 How to find the customers?
02 How to impress the customers? How to write an email to establish
03 business relations?
04 Language practice
products.
Focus on your unique selling points (USP) to impress Tip 7 your clients.
Activity 1 How to find the customers?
( ) a. I won’t bother to contact those customers who do not
Tip 5 Remember the KISS principle—keep it short and simple.
Activity 1 How to find the customers?
(√) a. I keep good records of all the potential customers to
Keep good records of all the potential clients whom Tip 6 you have contacted. Form a habit of making record of
your work, which increases your work efficiency.
Activity 1 How to find the customers?
Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways of finding customers.

外贸英语函电Chapter 1 Written Communication

international trade
Examples:
▪ We are in the market for silk blouses and should be pleased if you could kindly quote us your keenest prices for the goods below
D e a r S ir,
R e: SH A M PO O
W e ’ v e r e c e iv e d y o u r le tte r o f J u ly 1 0 th e n q u ir in g a b o u t o u r J O H N S O N 'S ® B a b y S h a m p o o W ith N a tu ra l L a v e n d e r, b u t u n fo rtu n a te ly , th e sto c k o f th is p ro d u c t is ru n n in g lo w d u e to th e h e a v y d e m a n d . B u t w e w ill in fo rm y o u a s s o o n a s th e n e w su p p lie s c o m e u p .
The fully blocked style is now the most widely used method of display for all business documents. This style is thought to have a business appearance. This layout reduces typing time as there are no indentations for new paragraphs or the closing section.

外贸英语函电(1)1

goods
Writing Exercise
我们从50年代开始一直从事化工染料的出口，我们经营的产品以其质优和价廉在许多国家深受欢迎。
Answer:
We have engaged in exporting chemicals and dyestuffs since the 1950’s.The products which we handle are well received in many countries for their high quality and reasonable price.
Promotion of international trade. We owe your name and address to ABC Corp., through whom we
have learnt you are importers of textiles.
We understand your information from .
削价 cut price 打折价 discount price 出厂价 factory price 现价 current price 净价 net price 零售价 retail price 零售价指数 retail Price Index 批发价 wholesale price 批发价指数 wholesale Price Index
D. Industrial
adj .工业的、产业的、与工业有关的、与产业有关的
【短语】
劳工行动 industrial action 工业革命industrial revolution
【派】Industry n.工业，产业
【短语】
基础工业 basic industry 重工业 heavy industry 轻工业 light industry 第一产业 primary industry 第二产业 secondary industry 第三产业 service industry

外贸英语函电第一章 Business Letter Writing -An Introduction

1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey your meaning; 2. Avoiding ambiguous sentences and needless jargon; 3. Use plain, simple words and short sentences; 4. Statements in well-constructed sentences and paragraphs.

1.2 The Structure of Business Letters A business letter consists of seven principal parts: (1) the letter-head (including the date) (2) the inside name and address (3) the salutation (4) the subject heading or caption (5) the opening sentences (6) the body of letter (7) the closing sentences (8) the complimentary close (9) the writer’s signature and official position (10) the enclosure (11) the postscript

1.2.4 The Subject Heading or Caption（事由）事由写在称呼下两行，一般是在信纸中央的位置，但如果是平头式则由左边沿线写起。写事由的目的是使对方收发人员看到之后可以迅速转递给经办人，这对于业务繁忙的外贸公司来说，可以节约大量时间，并提高工作效率。一般情况下，事由不要省略，要简明扼要地说明来信的主旨，例如商品、运输、包装、保险、信用证和索赔等。有时其前面加上Re：，意思是“关于”。例如，关于鞋子，Re: shoes；关于信用证第123号，Re: L/C No.123。

Part 1

• • • ----“soon” instead of “in the near future” ----“Please” instead of “Will you be kind enough to…” ----“now” instead of “at the present moment” etc.
外贸英语函电第一部分
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Lesson 2
难句解释
• Repetition（主语）should be avoided as much as possible, except where the exact meaning does not allow any change of word（状语）. • except where 除了…的地方外 • 除了确切意思不容变动的地方外，行文应尽量避免用词重复。
• “正确”包括书写的形式、语法、拼写、标点特别是数字等的正确表达。
外贸英语函电第一部分
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To be correct, the following four questions should be considered:
• Is the accuracy of all factual information beyond question（没问题）? • 事实信息的准确度没问题吗？ • Are all the statements in strict conformity with policies and decrees(政策法令 )? • 所有的陈述严格地符合政策法令吗？
外贸英语函电第一部分
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B. Using simple sentences instead of complex ones（使用简单句子）. • ----“We are pleased to tell you that…” for • “It gives us much pleasure to inform you that…” • “We do not expect to rise soon.” for • “We do not anticipate any increase in prices in the near future.”

外贸英语函电订单范文(通用6篇)

外贸英语函电订单范文第1篇订货单是订购产品和货物的单据。

订货单有多种样式，卖方依据所出售产品和货物的特点制作订货单，由买卖双方填写。

今天的内容是我们学习关于订单的口语交流法。

1. we\'d like to order your products. we\'ll send our official order today.我们想订你们的货，今天会寄上正式的订单。

2. did you get our order for your telephones?你是否收到了我们订电话机的订单?3. we\'ve noticed that your orders have been falling off lately， haven\'t you?我们发现贵公司的订单最近逐渐减少了，对吗?4. that\'s because we have switched to made-up goods market.那是因为我们转向成衣生意的缘故。

5. is there anything i can book for you now?目前有什么我可以代您订购的吗?6. what we can order from you right now are cotton ]现在我们能向你订购的只有棉织品。

[en]7. can you let me have the name and quantities?你可以告诉我货名和数量吗?8. unless you order in march， we won\'t be able to deliver in june.除非你方三月订货，否则我们无法6月送货。

9. i\'m ready to place an order with you， but only one condition is that the goods are confined to finland.我准备向你们订货，但是唯一的条件是，货物只限卖给芬兰的公司。

外贸英语函电1单元

and conditions of the proposed business deal
Explain any unique features or advantages of your products or services that set them apart from competitors
• Business Opportunities: A good English letter for foreign trade can attract the attention and interest of partners, helping to explore new business opportunities and areas.
Norms
When writing foreign trade English letters, it is necessary to follow certain norms, such as correct addressing, polite wording, clear expression, accurate grammar and spelling, to reflect professional competence and respect the other party.
conditions
输标02入题
Ensure that the contract includes provisions for payment terms, delivery dates, warran
01
03
Sign the contract once all parties have agreed to its terms and conditions

新编外贸英语函电写作教程Unit 1Business Letter Writing

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5C
“完整原则”是指，信函内容应提供读者所需要的所有信息，尤其像询盘、询问贸易条件等需要回复的信函，内容更需要清楚完整。信函是否完整，可以用“5W1H”来检验，即:

2018/6/17
Who When Where What why how
7
5C
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Writing Model
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Writing Model-Structure
一般来说，外贸函电中涉及的每一封信函，均可按内容的递进分为以下三个部分：
1. 首段问候语（opening paragraph），如下：

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5C
“礼貌原则”是指买卖双方应十分注重措辞方式，要婉转、礼貌，以便对方接受。在写作时，可以通过使用虚拟语气、委婉语气等方法迂回地表达观点、提出要求。例如：
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5C
1. If it were not for the large orders we receive from a number of our regular customers, we could not have quoted for supplies even at that price. 试比较：If it is not for the large orders we receive from a number of our regular customer, we cannot quote for supplies even at that price.
Unit 1 Business Letter Writing

外贸英语函电1-4单元练习答案

Attention: Import Department 1.B 2.B 3.D 4.A 5.B 6.D 7.D 8.C 9.D 10.A 三、有以下几点错误：三、有以下几点错误：Attention line 的位置错误；的位置错误；信内地址格式错误；信内地址格式错误；称呼应为Dear Sirs而非Dear sirs Subject line的位置错误的位置错误结尾敬语大小写错误；结尾敬语大小写错误；签名的四部分排列错误。

签名的四部分排列错误。

四、翻译术语：四、翻译术语：1. Terms of trade 2. Import and export trade 3. Trade fair/exhibition 4. Joint venture 5. Foreign trade company 6. Tax exemption 7. Confirmation of sales 8. Quota 9. Balance of payments 10. Invitation for bid/call for tender 第二章第二章一、撰写信函一、撰写信函Foothill Enterprises Trade Development Co., Ltd. No. 36 Taiz Street, Aden City 22789 Republic of Yemen Dear Sirs, We have your name and address from the Commercial Counselor’s Office of Yemen Embassy in China. We would like to take this opportunity to write to you with a view to setting up business relations with you. e W e are are are a a a leading leading leading company company company dealing dealing dealing specially specially specially in in in the the the export export export of of of garments. garments. garments. Currently Currently Currently our our our export export business in your district mainly concentrates on the women ’s clothing. In order to give you a general idea of various kinds of the clothes we are producing, we airmail you our latest catalogue. Please let us know immediately if you are interested in our products. We will will send send send you you you our our our price price price list list list and and and samples samples samples to to to you you you as as as soon soon soon as as as we we we receive receive receive your your your specific specific specific inquiry. inquiry. Meanwhile, we are open to ideas from our customers. Should you need anything not mentioned in the the catalogue, catalogue, catalogue, we we we shall shall shall do do everything everything necessary, necessary, necessary, upon upon upon receipt receipt receipt of of of your your your detailed detailed detailed requirements, requirements, requirements, to to procure them for you We look forward to your early reply. Yours faithfully 二、单项选择二、单项选择1.B 2.A 3.B 4.B 5.D 6.B 7.A 8.B 9.A 10.C 三、改错三、改错1. In→to2. Airmail→airmailed3. 去掉the 4. To be →as 5. To hope →in hope of 6. Of →for 7. oblige →are obliged to 8. were →are 9. whether →if 10. I wish to express my personal appreciation to you for opening an account for us. 四、汉译英四、汉译英1. 1. W e W e now now now introduce introduce introduce us us us as as as an an an imitation imitation imitation jewelry jewelry jewelry exporting exporting exporting company company company that that that has has has a a a business business background of many years. 2. The letter you wrote to the headquarters last week has been transferred to our attention for the product you mentioned falls into our line of business. 3. We offer various kinds of light industrial products for export. 4. We are glad to receive your letter enclosed with an illustrated catalog. 5. We shall be glad to have your specific enquiry 6. 6. W e W e are are are a a a private private private company company company with with with fine fine fine reputation reputation reputation and and and we we we wish wish wish to to to enter enter enter into into into a a a business business relationship with you. 7. The manager introduced briefly to me something about Johnson Company which is our potential customer. 8. We enclose a brochure and a copy of the latest price list to give you a general idea of the products listed in the form. 9. Our products are of excellent quality and reasonable price 10. A favorable trade balance appears when the value of exports exceeds that of imports. 第三章第三章一、汉译英一、汉译英 Dear Sirs: We will be obliged if you will kindly give us the information about credit standing of the Watson Watson & & & Jones Jones Newcastle Newcastle International International International Trade Trade Trade Co., Co., Co., Ltd. Ltd. Ltd. in in in your your your city. city. city. W e W e understand understand understand that that that you you have have regular regular regular transactions transactions transactions with with with the the the firm. firm. firm. So So So we we we take take take the the the liberty liberty liberty to to to ask ask ask you you you to to to give give give your your your views views concerning the actual position of the firm in order that we may take steps to avoid getting into trouble. Any information you give will be highly appreciated and kept in strict confidence. We shall be pleased to reciprocate if you should need our services at this end.We are awaiting your early reply. 二、单项选择二、单项选择1.B 2.A 3.D 4.B 5.D 6.A 7.B 8.A 9.A 10.D 三、填空三、填空1. In/within 2. By on for 3. Of 4. for of with 5. in for 6. of for 7. in 8. to as 9. with for 10. by 四、英译汉四、英译汉1. 我们的报价是马赛的到岸价。

外贸英语函电lesson1

Lesson 1The Layout of Business Letters一、书信的组成部分1.必备部分（1）信头书信中发信人的地址和发信的日期等称为信头。

是公司形象的一部分。

但是内容也是标准化的。

包括公司名称、地址、电话号码、传真、电子邮件和网址等，有的还包括注册商标和公司标志（logo），工商注册号和注册资本。

英文地址按照由小往大的顺序写。

信头的用途就是使收信人在第一时间看到信发自何处，复信时也便于参考。

有些国家的信头中还包括其他一些细节，如在英国，信头中就印着公司总经理的姓名。

信头的位置：一般缩行式的信头位于中上方，平头式和混合式的信头位于左上方。

Example:【答疑编号，针对该题提问】ABC Trading Co.188 Newton PalaceLondonNG29 OPATel：01345 Fax: 01345（2）日期日期在商务书信中非常重要，不可或缺。

日期不用简略格式，特别是不用容易产生歧义的格式。

具体要求如下：a.年份应完全写出，不能用05代替2005年b.月份要写英文名称，不能用数字代替。

因为英国人遵循日、月、年的顺序而美国人遵循月、日、年的顺序，所以10/2/2004，既可能被理解为2004年10月2日，也可能被理解为2004年2月10日。

c.月份名称可以缩写，太短的词就不要用缩写了。

但是一般情况下，写完整的词比较好。

d.日期可以用数字，也可以用序号来表示。

月份和日期之间不用逗号，年份之前用逗号隔开。

例如：June 5, 2005日期的位置通常在信头之下，而中文书信的日期一般是在信的末尾签名之后。

在书写日期时，注意最好不要用序数词，月份不用缩写。

（3）封内地址（The Inside Address）收信人的公司名、地址等一般是列在信笺的左上方，在日期向下2-4行的位置，左对齐，无缩进。

书写封内地址主要有以下几个用途：1.发信时可以与信封的地址相互对照，避免放入信封时发生错误。

外贸英语函电Unit One

5．Correctness (正确)
A business letter must be correct. It should refer to correct data, accurate statements and clear opinions. This also means using correct grammar, spelling of words and punctuation. These are the basic elements of all letters. Business letters often are used as commercial or legal documents, so they are indebted with legal rights and obligations. Accurate facts, figures and vocabulary must be chosen wisely.
2．Completeness (完整)
A business letter requires “completeness”. It involves a careful check of the Five W’s: What, Who, Why, Where, When and How. See to it that all these questions are answered and all the matters are referred completely. A complete business letter provides adequate details for your reader to completely understand your intentions.

外贸英语函电范文模板(热门16篇)

外贸英语函电范文模板篇1Gentlemen: Sept. 5, 2001We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development.Sincerely外贸英语函电范文模板篇2I would like to confirm our appointment to discuss the possibility of merging our distribution networks. I am excited of the prospect ofexpanding our trade. As agreed, We will meet of our office in bond street at Monday 20 March. I have scheduled the whole day for the meeting. If for any reason you are unable to attend , please phone me so that we can make alternative arrangements. Please let me know if you would like our office to arrange hotel accommodation. I look forward with great pleasure to our meeting.外贸英语函电范文模板篇3Dear Sirs: , 2001We received your promotional letter and brochure today. We believe that your would do well here in the . Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..Truly外贸英语函电范文模板篇4We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region. We would like to extend our congratulations and offer our very best wishes for your continued success. Before the war in Lebanon , our companies were involved in a large volume of trade in our textiles. We see from our records that you were among our best tem customers. We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon. Since we last traded, our lines have changed beyond recognition. While they reflect e have drawn up a draft agreement that is enclosed. Please examine the detailed current European taste in fabrics, some of our designs are specifically targeted at the Middle Eastern market. As an initial step , I enclose our illustrated catalogue for your perusal. Should you wish to receive samples for closer inspection, we will be very happy to forward them. We look forward to hearing from you.从同行中获悉贵公司贝鲁特复业，生意发展迅速。

外贸英语函电（广东外语外贸大学_）

外贸英语函电（⼴东外语外贸⼤学_）Unit 1 Basic Knowledge of Business Letter Writing第1单元商务书信写作的基础知识●Outline:ⅠForm and Structure of Business letter 商务书信的格式及构成ⅡThe ways of writing parts 各部分的写作要领Ⅲaddressing envelopes 信封的写法ⅣWriting Principles of the Business letter 写信的原则●Main Points1、Form and Structure of Business letter2、英美书信的不同写法●Methods●Time Allotment●CourseⅠForm and Structure of Business letter 商务书信的格式及构成Form格式：（1）、Full Block Form齐头式（2）、Modified Block Form with Indented Style混合式（3）、Modified Block Form 改良式（4）、Simplified form 简化式Structure构成：a、Letterhead 信头b、Reference and date 编号和⽇期c、Inside name and address 封内地址d、Attention line 注意事项e、salutation称呼f、Subject line 事由g、Body 信⽂h、Complimentary Close 结尾礼词i、Signature 签署j、Enclosure 附件k、Carbon copy notation 抄送L、Postscripts 附⾔ⅡThe ways of writing parts 各部分的写作要领Ⅲaddressing envelopes 信封的写法ⅣWriting Principles of the Business letter 写信的原则Ⅴ英美书信的不同写法（1）、英式的书信格式是缩⾏式或混合式,⽽美式则是绝对平头式或改良平头。

外贸英文函电

第一章知识链接I To establish business relations, a letter often consists of the following parts:1 Where you get the information about the person or company to whom you are writing the letter.2 Your intention for exp./imp.3 A brief introduction to your business scope, experience and products.4 The information of your firm’s credit.5 Expectation for cooperation and an early reply.II Note为了防范信用风险，外贸业务员尤其是对于新客户来说必须要通过有效途径对客户进行资信调查。

思考：对于新客户来说，可以直接和对方联系吗？资信调查的途径有：●通过国内的商务机构调查●借助对方所在国的工商机构、商会、贸易协会及我国驻外使领馆调查。

●利用银行等金融机构调查●通过其他客户调查委托专业资信调查机构调查。

资信调查的内容：●企业的基本信息：名称、地址、注册资本。

●企业的信用和财务信息：经营状况、客户的财务状况。

III words, phrase and sentences explanation.1)有限公司：company/ Co.; Corporation/ Corp.英式英语：limited company/ Co., Ltd.美式英语：Incorporated/ Inc.e.g.●Ford Motor Company 福特汽车公司●General electric Company 通用电气公司●British Broadcasting Corporation 英国广播公司●China National Machinery Import & Export Corporation 中国机械进出口公司●Sanyo Electric Co., Ltd. 三洋电器公司●Motorola Inc.摩托罗拉公司其他带有公司含义的词有：PLC ( Public Limited Company 英国的股份有限公司)e.g.●Rolls-Royce PLC 劳斯莱斯公司●British Petroleum PLC 英国石油公司●Pty Ltd ( Proprietary Limited 澳大利亚的公司)2）“由某处得知某人姓名和地址”的表达方式有：●to learn/ know/ obtain/ note one’s name and address from …●to owe one’s name and address to …●through the courtesy of …●on the recommendation of …●to be recommended/ introduced/ given to sb. by …e.g.●We have obtained your name and address from China Council for the Promotion ofInternational Trade.我们从中国国际贸易促进会得知贵公司的名称和地址。

unit1外贸英语函电--信函格式

letter .
▪ Be aslo useful as a guide for filing.
e.g. (1) Re:Sewing Machines
(2) Subject: Our contract No.2345.Your L/C No.3456;
(3) Sewing Machines.
7)The Body of the Letter(信的正文)
(Signature)
W.Black General Manager
32,Duck Street LONDON N.W.4 England (2) Messrs.Harrison &Co. 501 Mountain Place ANYTOWN
4）Inside Name and Address(封内名称和地址)
▪ When the receiver is an individual in a company,
1)Letterhead(信头)
▪ the writer’s company ▪ Printed letterhead is printed in the center
or on the left margin at the top of the page ▪ When writing on blank paper（空白
▪ It may include a file number, departmental code or initials of the signer of the letter to be followed by the typist’s initials in the following fashions:
▪ It is often placed two lines below the the letterhead.

外贸函电第一章

Lesson One
Business Letters
1.
The Layout of Business Letter（书信格式） Addressing an Envelope（信封地址）
Dissimilarities in Letter Writing（不同格式差异）
2.
3.
1.The Layout of Business LetterⅠ
Company 的缩写
ABC Trading Co，Ltd （No）234 Queen Street 纽约州 New York NY 11516 邮编 USA
Enquiry • offer
• negotiate
• First Enquiry • 首次询盘 • Firm offer • 实盘 • Negotiating bank • 议付银行
首先，总结一封标准的商业书信有哪些
部分组成，归纳一下有两大部分：一是必需部分（ Standard Parts ）；二是可供选择部分（Optional Parts ）。其次，看一下外贸商务书信的总体结构。最后，同学们看两封外cked Form，美式）。
4. Concreteness（具体） Concreteness means making the message specific and definite. 5. Conciseness（简练） Conciseness means saying things in the fewest possible words. To achieve this, try to avoid wordless or redundancy. （一）避免废话连篇（二）避免不必要的重复（三）短句、单词的运用

Unit 1 Modern Business Letters《外贸英语函电》PPT课件

（A）
（1）
Jameson & Sons Ltd.
34 Madison Square
Melbourne E.C.2.
Australia
Tel：…
Fax：…
E⁃mail：…
January 25，20_
Our Ref.No.…
Your Ref.No.…
（2）China National Light Industrial Products Import & Export Corp.
connection with our not clearing our account which was outstanding as at
the end of June.
Please accept our profuse apologies.We were unable to settle this matter
associated with business，its activities require human
beings to interact with and react to each other；to
exchange information，idea，plans and proposals；to
letters help the writers as much as the readers，and will probably
mean an earlier reply.
Text B
The Language of Modern Business Letters
Nowadays，more and more people like to do business through a fax machine