商务交际英语[1] 开篇案例

合集下载

商务英语谈判开局模拟对话案例

商务英语谈判开局模拟对话案例

商务‎英语‎谈判‎开局‎模拟‎对话‎案例‎‎篇一‎:‎商务‎英语‎谈判‎对话‎模拟‎(自‎编)‎D‎i a‎l o‎g u‎e‎2:‎N‎e g‎o t‎i a‎t i‎o n‎o‎n‎C o‎m m‎i s‎s i‎o n‎a‎n d‎A‎g e‎n c‎y‎S i‎t u‎a t‎i o‎n:‎M‎i s‎s‎H u‎a n‎g,‎a‎C‎h i‎n e‎s e‎h‎a n‎d i‎c r‎a f‎t‎s a‎l e‎s‎p a‎n y‎a‎n d‎M‎r.‎W‎h i‎t e‎,‎a‎s a‎l e‎s ‎m a‎n a‎g e‎r‎o f‎a‎h‎a n‎d i‎c r‎a f‎t‎p a‎n y‎i‎n‎A b‎u j‎a,‎N‎i g‎e r‎i a‎a‎r e‎t‎a l‎k i‎n g‎a‎b o‎u t‎t‎h e‎m‎i s‎s i‎o n‎o‎f‎a g‎e n‎c y‎.‎H u‎a n‎g:‎怀‎特先‎生,‎很高‎兴见‎到你‎。

最‎近怎‎么样‎?‎W h‎i t‎e:‎G‎l a‎d‎t o‎m‎e e‎t‎y o‎u‎t o‎o.‎W‎h a‎t‎c a‎n‎I‎d o‎f‎o r‎y‎o u‎?(‎我也‎很高‎兴见‎到你‎。

能‎为你‎做些‎什么‎吗?‎)‎H u‎a n‎g:‎根‎据我‎们的‎协议‎,这‎个月‎就是‎试销‎期的‎最后‎一个‎月了‎。

我‎想是‎时候‎讨论‎中国‎北方‎独家‎代理‎权的‎问题‎了。

‎‎W h‎i t‎e:‎Y‎e s‎.‎Y o‎u r‎s‎a l‎e s‎p‎e r‎f o‎r m‎a n‎c e‎i‎n‎t h‎e‎t r‎i a‎l‎p e‎r i‎o d‎i‎s ‎g o‎o d‎a‎n d‎t‎h e‎p‎l a‎n‎o f‎a‎d v‎e r‎t i‎s i‎n g‎a‎n d‎p‎r o‎m o‎t i‎o n‎h‎a v‎e‎b e‎e n‎w‎e l‎l ‎p r‎a c‎t i‎c e‎d.‎Y‎o u‎r‎p a‎n y‎i‎s‎q u‎a l‎i f‎i e‎d‎f o‎r‎t h‎e‎s o‎l e‎a‎g e‎n c‎y‎i n‎n‎o r‎t h‎o‎f‎C h‎i n‎a.‎(是‎的。

商务谈判案例英语

商务谈判案例英语

商务谈判案例英语商务谈判是现代商务社会中具有至关重要地位的交流方式,也是企业开展商务活动的重要环节。

谈判有其独特的文化和流程,其中语言是一个重要的组成部分。

英语作为国际交流的重要工具之一,在国际贸易中具有举足轻重的地位,是商务谈判的基础。

下面就以一个商务谈判的案例,来充分深入地讨论如何正确运用英语进行商务谈判。

场景:中方A公司与国外B公司就购买机器人谈判。

第一步:谈判提出:A公司: We’d like to purchase some robots from you.B公司: What kind of robots do you need?第二步:谈判详情:A公司:We need two types of robots. One is for manufacturing and the other is for packing.B公司:What’s the quantity of each type?第三步:谈判价格:A公司:We will need five of the manufacturing robots and ten of the packing robots.B公司:What’s your budget?第四步:谈判结果:A公司:We can afford up to $25,000 for the fifteen robots. B公司:OK, we can accept that. When do you need the robots?以上便是一次商务谈判的典型案例,从中可以清楚地看出在进行商务谈判时,正确运用英语是一件非常重要的事情。

首先,要做到语言流畅。

在商务谈判中,英语要以口语形式表达,而不是书面文章形式。

对于以上案例,要表达准确和流畅,就要注意使用专业词汇、习惯的句式以及精确的动词。

如在表达“purchase”时,尽量不要犯谬误地说“buy”;在表达一个概念或专业词汇时,一定要用一句完整的句子。

商务英语口语实例

商务英语口语实例

商务英语口语实例在商务交流中,运用流利的口语表达是非常重要的。

下面我将为大家提供一些常见的商务英语口语实例,希望能对大家的工作交流有所帮助。

1. 开场白在参加商务会议或者正式商务场合中,开场白是必不可少的一部分。

下面是一个范例:Good morning/afternoon, everyone. I'm [Your Name] from [Company Name]. It's great to be here today and have the opportunity to speak with all of you. Today, I would like to talk about [the topic of your presentation].大家上午/下午好。

我是来自[公司名称]的[你的名字]。

今天非常高兴能来到这里并有机会与你们大家交流。

今天,我想要谈论的是[你演讲的主题]。

2. 介绍公司当与新的商业伙伴或客户进行初次接触时,介绍自己的公司是一个重要的环节。

以下是一个例子:We are a leading company in [industry] with over [number] years of experience. Our main products/services include [list of main products/services]. We have a strong team of professionals who are dedicated to providing high-quality solutions to our clients.我们是一家在[行业]领先的公司,拥有超过[number]年的经验。

我们的主要产品/服务包括[列举主要产品/服务]。

我们拥有一支强大的专业团队,致力于为客户提供高质量的解决方案。

3. 提出建议在商务会议中,提出建议是展示你思考问题并给出解决方案的机会。

商务谈判案例英语情景对话

商务谈判案例英语情景对话

商务谈判案例英语情景对话英语情景对话作为真实生活的交际模式,作为语言输出的源头,作为语言练习的最佳途径,作为语言教授的媒介,它对于把英语作为外语来学习的学生,扮演着非常重要的角色。

下面店铺为大家带来商务谈判案例英语情景对话,欢迎大家学习!商务谈判案例英语情景对话1A: So, thank you for coming, everyone. It's really a pleasure to see you all here. First of all, may i suggest you take a look at the agenda i sent you? Would you like to make any comment on that?B: Yes, i wonder if we can begin with shipment question first. We really need to come to an agreement on that before anything else.A: That's true, but it's also a very difficult issue. That's the reason why i put it last. I thought it might be a good idea for us to start with the points we have in common. We'll move on to the shipment issue after that.B: All right. That sounds reasonable.A: Well, before we go any future, I would like to say strongly how i feel that it's in both our interest to reach an agreement today. The market is becoming even more competitive and our combined strength will give us some big advantages, not least in terms of the dealer network. Now, i think Richard would like to say a few words about that.商务谈判案例英语情景对话2A: Hello, Mr Wang, nice to see you again. How are you?B: Fine, thank you ,and you?A: Well, before we go any future, I would like to say strongly how i feel that it's in both our interest to reach an agreementtoday. The market is becoming even moreA: I'm fine, we just moved in our new house. Everything is in a great mess. It's a nightmare. But I’ll appreciate not having to spend so much time commuting to my work every day.B: Yes, it took me nearly one hour to get here today. Bus service in this area is not so good.A: Well, will you like a cup of coffee?B: Thank you, that would be nice.A: Milk or sugar?B: Black will do, thank you.A: So, how's business in your section?B: Not too bad. We have a lot of work to do as far as our contract George is concerned this time.A: Then i think you can say a few words about that first.商务谈判案例英语情景对话3A: Will you have a cup of coffee, Mr. Wang?B: No. Don't bother, please.A: Of course, i don't know Smith at all, but you've got to be on your guard against George. I told you about our negotiating with him in New York three years ago, didn't I?B: I am sure you did. Can we focus on the final packing today, Mr. Brown? We mustn't get stuck in the price. They are going to knock us down. We have got some room to maneuver.A: That's right, George is the head of Marketing Department.B: What we must keep in mind is that we can make a concession if they push us on staff cut.A: Oh we don't need to worry about that, Mr. Wang. We will just play it by ear.。

商务英语1-businessenglish_第一单元

商务英语1-businessenglish_第一单元

商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试,正是应征单位决定是否要延揽应征者的依据。

在面试中,除需注意衣装合宜之外,得体出众的谈吐实为关键所在。

怎么样的谈话内容和态度,才能使你脱颖而出呢?英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。

常用商务英语谈判对话开场介绍篇1

常用商务英语谈判对话开场介绍篇1

常用商务英语谈判对话:开场介绍篇编辑:Smart(1) A: I don’t believe we’ve met. B: No, I don’t think we have. A: My name is Chen Sung-lim. B: How do you do? My name is Fred Smith. A: 我们以前没有见过吧?B:我想没有。

A:我叫陈松林。

B:您好,我是弗雷德•史蜜斯。

(2) A: Here’s my name card. B: And here’s mine. A: It’s nice to finally meet you. B: And I’m glad to meet you, too. A: 这是我的名片。

B: 这是我的。

A: 很高兴终于与你见面了。

B: 我也很高兴见到你。

(3) A: Is that the office manager over there? B: Yes, it is, A: I haven’t met him yet. B: I’ll introduce him to you . A:在那边的那位是经理吧?B:是啊。

A:我还没见过他。

B:那么,我来介绍你认识。

(4) A: Do you have a calling card ? B: Yes , right here. A: Here’s one of mine. B: Thanks. A:您有名片吗?B:有的,就在这儿。

A:喏,这是我的。

B:谢谢。

(5) A: Will you introduce me to the new purchasing agent? B: Haven’t you met yet? A: No, we haven’t. B: I’ll be glad to do it. A:请替我引介新来负责采购的人好吗?B:你们还没见面吗?A:嗯,没有。

B:我乐意为你们介绍。

商务英语谈判案例

商务英语谈判案例

商务英语谈判案例在商务谈判中,语言的运用至关重要。

一方面,谈判双方需要用准确的语言表达自己的意愿和要求;另一方面,他们也需要理解对方的表达,并作出相应的回应。

下面我们将通过一个实际的商务英语谈判案例,来分析在谈判中如何运用英语进行有效沟通。

案例背景:甲公司是一家生产家具的企业,他们希望与乙公司合作,将自己的产品销售到乙公司的商场中。

乙公司是一家大型家居连锁店,他们对甲公司的产品很感兴趣,但在价格和供货条件上有一些疑虑。

谈判过程:1. 甲公司代表首先向乙公司代表介绍了自己公司的产品特点和优势,强调了产品的质量和设计独特性。

在谈到价格问题时,甲公司代表使用了“competitive pricing”(有竞争力的价格)和“bulk order discount”(大宗订单折扣)等专业术语,以表明他们对价格问题已经做了充分的考虑。

2. 乙公司代表则提出了一些具体的疑虑,比如产品的供货周期和售后服务。

甲公司代表在回应时,使用了“flexible delivery schedule”(灵活的交货时间表)和“comprehensive after-sales support”(全面的售后支持)等术语,以说明他们对乙公司的关切已经有所考虑,并且有相应的解决方案。

3. 在谈判的过程中,双方还就合作的细节进行了讨论。

甲公司代表使用了“mutually beneficial partnership”(互利合作伙伴关系)和“win-win situation”(双赢局面)等术语,强调了双方合作的价值和意义。

乙公司代表也表示愿意就合作细节进行进一步的商讨。

结论:通过以上案例的分析,我们可以看到,在商务谈判中,双方需要灵活运用商务英语,以准确、生动、简洁的语言进行沟通。

同时,双方还需要对对方的表达进行仔细的理解,以便作出恰当的回应。

只有这样,双方在商务谈判中才能达成双方满意的协议,实现合作共赢的局面。

在实际的商务谈判中,我们还需要不断学习和提高自己的商务英语能力,以应对不同场合和不同对象的商务沟通需求。

商业英语交流:常用商务会话实例

商业英语交流:常用商务会话实例

商业英语交流:常用商务会话实例1. 自我介绍与问候在商业交流中,自我介绍和问候是非常重要的环节。

以下是一些常用的商务会话实例:1.1 自我介绍•Hi, I'm [Your Name], the Sales Manager at XYZ Company.•Nice to meet you. My name is [Your Name], and I'm the Marketing Director of ABC Corporation.•Hello, I'm [Your Name], the Project Manager for the new product launch.1.2 问候•Good morning/afternoon/evening. How are you today?•Hi there! How have you been?•Good to see you again! How's everything going?2. 商务谈判与沟通商务谈判和沟通是商业英语交流中的关键环节。

以下是一些例子:2.1 提出建议•We should consider implementing a new marketing strategy to increase sales.•It might be worth exploring potential partnerships with other companies to expand our market reach.•I suggest organizing a meeting with all stakeholders to discuss the project timeline.2.2 请求帮助或意见•Could you please assist me in preparing the sales report for next week's presentation?•Would you mind giving me some feedback on the draft proposal I sent you?•I would appreciate it if you could provide some insights on how to improve our customer service.2.3 同意或拒绝提议•That sounds like a great idea. Let's go ahead and proceed with it. •I'm afraid we won't be able to meet the deadline for this project.Can we discuss an alternative timeline?•Thank you for your suggestion, but I don't think it aligns with our company's current goals.3. 商业会议与电话沟通商务会议和电话沟通是商业英语交流中常见的形式。

商务英语案例一-商贸英语

商务英语案例一-商贸英语

商务英语案例一-商贸英语商务英语案例一1. Foundations and challenges of businessFacing Business Challenges at Gateway 2000From Farm Boy to BillionaireComputers. The odds are slim you will survive, much less thrive, in this industry. You have to guess what customers will want more than a year in advance, even though technology is changing at an incredibly fast pace. It's hardly a business for cowboys-unless you're Ted Waitt.Son of a fourth-generation cattle broker , Waitt (currently 34 and worth an estimated $1.7 billion) rides herd over Gateway 2000 . They tell stories about Waitt, and not just in Sioux City, South Dakota -Gateway's homeland. They talk about how he built a fortune by trusting his instincts and making gutsy calls that led the industry. How he borrowed $10,000 from his grandmother to start a mail-order computer business , and how he turned a two-man, farmhouse operation into a global giant-in only ten years. And they talk about the pony-tailed farm boy clad in deck shoes and a polo shirt who knew that someday he was going to run his own company.It all began while Waitt was working for a local computer store; he was amazed by how easy it was to sell computer equipment to acknowledgeable computer users over the phone. So in 1985 Waitt (the marketer ) teamed up with his buddy Mike Hammond (the technical whiz), and the two started a small mail-order computer business of their own. Waitt and Hammond worked long hours-from their upstairs office in Waitt's family farmhouse.Their big break came in 1987, when Texas Instruments (TI) decided to stop manufacturing its own computers and instead sell only industry-standard IBM-compatible personal computers (PCs). Of course, owners of TI computers could trade in their equipment for newer IBM-compatible computers, but first they would have to cough up $3,500. Waitt and Hammond knew they could provide the same computer equipment TI was offering-and at a much cheaper price ($1,955). They did this by finding the best deals on cutting-edge computer components, and assembling the components to build top quality custom PCs . Because all sales were made-to-order and transacted over the phone , Gateway could afford to give customers more computer for their money-a strategy from which the company has never veered .Within three short years, the company was shipping 225 PCs a day (each one in a black-and-white cow-spotted box), and sales reached $70 million. By 1993 sales topped $1.7 billion, and the company sold its stock to the investing public. In spite of Gateway's speedy trip to the top, the company was at a treacherous intersection .Gateway was run essentially by one guy-Ted Waitt-who relied on his instincts. And the company was getting too big to depend on only one man's judgment. In order to survive in this competitive industry, Gateway would have to find ways to expand its customer base and manage the company's growth.If you were Ted Waitt, what steps would you take to beef up business ? Would you compete on price, speed, quality, or innovation? Would you consider other sales approaches besides telephone selling?Meeting Business Challenges at Gateway 2000Relying on his instincts, Ted Waitt made a number of critical calls that put Gateway in the lead. Of course, Waitt was no longer a one-man show. Beginning in 1991, he brought in experienced executives (from top companies like Digital Equipment, Texas Instruments, and IBM) to help manage the company's growth. Together they brought Gateway to new heights while sticking with its efficient, bare-bones assembly operation-no showroom, little inventory, and no retail outlets. In fact, Gateway's simple direct-sales operation allows the company to compete on speed, quality, and price.Speed and quality in manufacturing give Gateway the biggest advantage. Not only can speed and quality win customers, but they win the right kind of customers-those who are willing to pay a bit more for computer equipment. Gateway moves like lightning: It gets new computers out the door in a hurry. They include all the latest technology-like top-quality color monitors, the latest operating system and software, and the most powerful computer chip.Of course, buying a computer over the telephone and not seeing the equipment until the truck delivers the cow-spotted boxes to your doorstep is not for everyone. Gateway attracts computer-savvy buyers who need a lot less hand-holding and are comfortable purchasing from a catalog or an advertisement. Here's how it works: The customer calls in and, over the phone (or Internet), designs a custom-configured computer system using cutting-edge technology. In about five days, the custom system is built and shipped. Because there is no inventory to speak of (computers are made-to-order), as technology gets cheaper, Gateway can compete on price by changing prices daily and passing the savings on to customers.Relying on word of mouth and a strong advertising campaign (about $90 million a year), Gateway rode a wave of success fueled by computer buyers hunting for good equipment at bargain prices. Gateway's success, however, did not come without its share of growing pains. Gateway's first portable laptop computer was a disaster. Failing to recognize that customers had to see and touch the product to appreciate its smaller size and capabilities, Gateway ran into a wall because the company's computers were not sold in retail stores where customers could experience the product's features.This lesson would not be forgotten. Other mishaps included sending out machines that did not work and busy phone lines that kept customers waiting-sometimes for hours. Fortunately, Waitt corrected these problems early on by instituting various quality-control measures to increase customer satisfaction. And his efforts paid off. By 1996 Gateway was shipping 5,000 to 6,000 computers daily and sales skyrocketed to roughly $5 billion.That same year Gateway launched a product that was way ahead of its time. Called Destination, it was a combo PC and 31-inch television set with a wireless keyboard, a mouse, and a home-theater sound system. Learning from past mistakes, Waitt knew he would have to get the product in front of consumers so that they could see its features. This time Gateway cut deals with retail stores. None had ever carried Gateway's stuff before.But Waitt's biggest challenge has been trying to crack the corporate market. Whereas Gateway sold most of its computers to individual users and small businesses, rival Dell set its sights on the lucrative Fortune 1000 corporate accounts and made some expensive investments-like $22 million in research and development (Gateway spent practically zip). Despite doubling its sales force, Gateway discovered that selling computers to corporate customers was not an easy task. First of all, competitors like IBM and Hewlett-Packard (HP) have large, well-trained sales and service staffs who have been doing business with big companies for years. Furthermore, IBM and HP products can be purchased at traditional retail stores.Still, relying on a cost-efficient, bare-bones, direct-sale operation is Gateway's stronghold in this cutthroat industry. The company has no plans to alter its fundamental selling strategy. "If you come see us in the next century, we'll be bigger, better, and smarter, but fundamentally we'll be the same," notes Waitt. That is, Gateway will stick to what it does best: churning out huge volumes of PCs that are equipped with the latest technology at affordable-but not rock bottom-prices and selling them to customers over the phone.【。

常用商务交际英语作文

常用商务交际英语作文

常用商务交际英语作文Title: Common Business Communication in English。

In today's globalized world, effective business communication in English is essential for success. Whether you are writing emails, making phone calls, or attending meetings, using the right language and tone can make a big difference. In this article, we will discuss some common business communication scenarios and provide tips on how to communicate effectively in English.1. Writing Emails。

Email is a common form of communication in the business world. When writing emails, it is important to be clear, concise, and professional. Start your email with a greeting, such as "Dear Mr./Ms. [Last Name]," and use a polite tone throughout. Be specific about what you are asking for or informing the recipient about, and always proofread your email before sending it.2. Making Phone Calls。

(完整word版)商务谈判对话英语实例

(完整word版)商务谈判对话英语实例

商务谈判对话英语实例(1)Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。

就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。

双方第一回过招如下:D: I‘d like to get the ball rolling(开始)by talking about prices.R: Shoot.(洗耳恭听)I‘d be happy to answer any questions you may have.D: Your products are very good. But I‘m a little worried about the pric es you‘re asking.R: You think we about be asking for more?(laughs)D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your re search costs are high, but w hat I‘d like is a 25% discount.R: That seems to be a little high, Mr. Smith. I don‘t know how we can m ake a profit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promise future busin ess――volume sales(大笔交易)――that will slash you r costs(大量减低成本)for making the Exec-U-ciser, right?R: Yes, but it‘s hard to see how you can place such large orders. How c ould you turn over(销磬)so many? (pause) We‘d need a guarantee of future business, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we pla ce orders for twelve months, with a guarantee?R: If you can guarantee that on paper, I think we can discuss this furth er.商务谈判对话英语实例(2)Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。

2019年商务英语谈判案例-精选word文档 (8页)

2019年商务英语谈判案例-精选word文档 (8页)

本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==商务英语谈判案例商务英语谈判案例(一)A:为出口公司 B:为国外进口公司场景一:价格谈判A和B开门走进办公室……A: please take your seat,--- B:Thank you.A:After anttending our new product launch meeting,you must have a detail idea about our products,---.Now please let me know what kinds of flowers you are interested.(A递给B 一个产品目录册,B迅速地翻阅并作出标记)B:Yes,your flowers are pretty beautiful and leave me a deep impression.(A接过B递回的册子,翻阅)B:And I’d like to get the ball rolling by talking about the price.what prices will you offer for these I’ve marked?A:---,before we quote price please tell me how many flowers you are going to buy.B:for No.10 we’d like to phurchase 1500 units,No.20,1000 units and 1000 units for No.30.A:The usual price for No10 is 25 USD,for No20,35,andNo30,50USD.they are all on the trade term of CIF Sydney.B:I think it’s unacceptable for us,you know the market has shrinked a lot during the economic ressesion period. A:we understand it,but you know these flowers are good for value.And they are newlycultivated after we tried a lot for genetic transplant.I believe you know the cost we spent.B:yes, I know that,---,it’s beca use of that ,I hope we can cooperate to open the market.If the price is reasonable, the large volume sales will be easy to reach,and that can remedy your large cost,right?A: (考虑片刻)Considering it’s the first time we do business and long-term cooperation in future, we can cut 1 USD for the price which we usual don’t do .B:1 USD? It makes no difference.we need more.and to be frank,we want the price to be 20,25 and 40 USD for each kind.A:No,no,no,I think you are kidding….---,that’s a big cut ,andit will make us have no returns.B:(表情严肃,犹豫片刻)Then how about 22,30 and 45 USD.A:That’s still leave us a little of margin,but increase 500 hundreds units for each kind,we can make it.B:That’s hard for us,you know it is a large size,and we can’t keep them for a long time.A:The season of large demand for flowers is coming,we guarantee the delivery within 1 month, that can be helpful for your quick sale.B:The delivery should be within 1 month, otherwise I cannot place the order. Now let’s reach some middle ground,you allow a 20% discount,I increase the order quantity by 500 hundreds units at that new price.A:20% discount? The policy regulates the maxium discount iswithin 15% in our company. And if you want to get the discount,the units you ordered have to overpass 201X for each item.B:201X units?we can’t take that many.Though you can’t offer us 15% discount,10% is ok.I hope you can accept it.---A:---,we can grant 8% at most,that’s the best we can do.And I ensure we have allow the prelivige for you. (A’s cellphone rings)A:Sorry,---,please allow me to spare a few minutes for answering the phone. B:please help yourself.(A走出办公室,B掏出手机打电话)B:hello,is that ---,this is --- calling from---C:Hi,---,this is ---,How is the business going?B:It’s tough.we are discussing price.Have you seen the brochures I sent.For No10,20 and 30,they offer us unit price of 20,25 and 40 USD on trade term of CIF Sydney with quantity of 201X,1500 and 1500 for each kind,and they also allow a 8% discount,but I want to win more.What’s your idea?C:I have checked that.they have a good reputation and quanlity products,and the price condition is also competetive,if you can’t go further,accept thatl. B:Ok,I get it.byeA接完电话回来A:Sorry,I’ve be delayed. It’s an imp ortant call from my gerenal mangage. Let’s continue.(拿着册子看了下)I ensure we have offered you our best price. And I really hope we can begin our business relationship from this transaction.B:You are a good negotiator,and I accept that.A:Great,that’s a d eal.After a long negotiation,you must be tired.Now let’s go to have a rest and drink some coffee.场景二:包装、支付方式、保险等条款A:---,we have decided the price, now let’s get down to some detail requirements of the products you order.First, we’d like to know how you would like the flowers are packed.B:For No.10 ,each bunch of flower should be packed in a clear transparent plastic bag ,each bag to a paper box, 100 boxes to a carton.we require the plastic bags should be in 7 differentcolors,and the quality of each bag should be grade AAA with degree of transparency of 100%.A:Grade AAA is large spend for us,we can’t meet yourstandard.The most we can do is to use gradeA.If you insist,we have to take 15 cents extra charge for each bag.B:If you can guarantee the quality and make sure each bunch of flower to reach customers without defections,I can agree that.。

商务英语口语对话实例

商务英语口语对话实例

商务英语口语对话实例在商业领域,和外国合作伙伴进行口语交流是非常常见且重要的一部分。

以下是一些商务英语口语对话实例,以帮助您更好地理解和应用英语口语交流技巧。

1. 面试A: 您好,我是Michael,我们的公司对您的简历非常有兴趣。

首先,感谢您来参加面试。

B: 非常高兴能有这个机会。

谢谢!2. 会议A: 非常欢迎各位出席今天的会议。

让我们开始吧!B: 谢谢你邀请我参加这次会议。

我很期待能与大家交流。

3. 洽谈合作A: 我们对您的产品非常感兴趣,我们希望能进一步洽谈合作事宜。

B: 非常感谢您的兴趣。

我们很愿意与您合作,我们可以开始讨论具体细节。

4. 下订单A: 我们需要下一个大批量的订单,请问贵公司能提供多大的供应能力?B: 当然可以。

我们目前的供应能力可以满足您的需求,我们会尽快为您处理订单。

5. 客户投诉A: 对不起,我们收到一些关于您公司产品的投诉。

我们希望能解决这个问题。

B: 非常抱歉给您带来不便。

我们会立即查明原因,尽快解决您的问题。

6. 跟进进展A: 最近我们的合作进展如何?我们是否需要采取进一步的行动?B: 目前一切顺利。

我们已经在按计划进行,若有需要我们会及时与您沟通。

7. 示范产品/演示A: 请允许我向您展示我们的最新产品。

我相信您会对它们印象深刻。

B: 非常感谢您的演示。

这些产品看起来非常出色,我们会认真考虑。

8. 价格谈判A: 我们对这个报价感到有些不满意,您能否再给我们一个更好的价格?B: 我们理解您的担忧,我们可以重新评估报价,看看是否能给予更多的折扣。

9. 推销产品A: 我们的产品具有独特的特点,为您的业务增加更多的价值。

B: 非常感谢您的推销。

我们会认真考虑,并与您进一步洽谈。

10. 确认细节A: 那么,我们最后确认一下下一步的计划,确保我们都理解了各自的责任。

B: 是的,非常重要。

我们需要明确下一步的时间表和行动计划,以确保顺利进行。

以上是一些商务英语口语对话实例,它们可以帮助您在商业交流中更流利地进行口语表达和沟通。

商务交际英语(1) Chapter6

商务交际英语(1) Chapter6
阅读了许多报告后,Peter想知道:“为什么 报告如此不同?”有的报告长,有的则短;有的 简单,有的复杂;有的易读,有的难读;有的条 理清楚,有的相反;有的提出了建议,有的则不。 为什么报告如此不同?告。


Peter同时还要写报告。比如:每个月, 他都要写一份备忘录报告送交他的办公室 经理,通知她接受了贷款者的贷款报告的 内容,和申请贷款者的报告内容。Peter每 月还得给办公室经理交几份短的、非正式 的手稿报告。
With regard to the purpose, reports can be informational or analytical. Informational reports present information (facts), so they include very little analysis. Analytical reports analyze problems, present facts, draw conclusions and make recommendations.
根据其类型、目的和格式不同,报告可以 分为各种不同的类型。 本节的学习目标是: 1.根据报告的类型、目的和格式区分各种 报告。 2.了解计划报告的步骤。 3.了解数据、结论和建议的区别。
Types of reports
definition A report is a document that provides the facts about a specific situation or problem for consideration.
Letter orders
A letter can be written in direct order or indirect order, depending on whether the message is neutral, positive or negative. Direct order is used in neutral and positive messages. Indirect order is used in negative and persuasive messages. 信函可采用直接顺序或间接顺序,取决于信息是 中性、积极还是消极。 中性和积极信息采用直接顺序,消极和说服性信 息采用间接顺序。

英语专业商务谈判实例

英语专业商务谈判实例

英语商务谈判实例下面是一段典型的商业对话,请翻译成汉语。

Kim: Welcome to our company. my name is Jeff Kim. I'm in charge of the export department. Let me give you my business card.Smith: I'll give you mine too.Kim: How was your flight?Smith: Not bad, but I'm little tired.Kim: Here's your schedule. After this meeting, we will visit the factory and have another meeting with the production manager. And you'll be having dinner with our director.Smith: Could you arrange a meeting with your boss?Kim: Of course, I've arranged it at 10 o'clock tomorrow morning.Smith: Well, shall we get down to business?Kim: Sure, did you receive the sample we sent last week?Smith: Yes, we finished the evaluation of it. If the price is acceptable we would like to order now.Kim: I'm very glad to hear that.Smith: What's your best price for that item?Kim: The unit price is $12.50.Smith: I think the price is a little high, can't you reduce it?Kim: I'm afraid we can't. $12.50 is our rock bottom price. If you purchase more than 10,000 units we can reduce it to $12.00.Smith: Well, I'll accept the price and place an initial order of 10,000 units.Kim: Very good. It's been a pleasure to do business with you, Mr. Smith.Smith: The pleasure is ours. Can you deliver the goods by March 31?Kim: Of course.「翻译」金:欢迎到我们公司来。

商务英语BEC初级口语课程例子

商务英语BEC初级口语课程例子

商务英语BEC初级口语课程例子Business DialogueDialogue 1 Introducing an AcquaintanceMr. Lee: We’ll get Miss Lewis’ opinion on this, I think.Mr. Jones: Miss Lewis…I’ve heard that name. Oh yes! I heard she is one of the secrets of this pany’s suess. Everyo ne was raving about what a great job she’s done in motivating the … (interrupted by Mr. Lee)Mr. Lee: Uh, Mike … speak of the devil … the famous Miss Lewis is standing right behind you. Mary, let me introduce our new Aounting Manager’ Mike Jones. Mike, this is Mary Lewis.Mr. Jones: So you’re the famous Miss Lewis! So nice to meet you at last! I’ve heard so much about you.Miss Lewis: All good, I hope. It’s nice to meet you, too.Mr. Jones: Yes, I assure you, it was all good. What do you do in Human Resources?Miss Lewis: I’m the General Manager of Human Resources.I took over from Jim when he stepped down a few years ago. And how long have you been in the Aounting Department?Mr. Jones: Just started, I’m afraid. But I hope to see more of you in the future. It was so nice to finally meet you.Miss Lewis: Same here. I’m looking forward to working with you.Dialogue 2 The Lunch MeetingMr. Lee: You must be Miss King. I’m Leo Lee. Wow, you look just as you described on the phone.Miss King: Yes, I am Miss King. But please call me Betty. It’s great to meet you, Mr. Lee. Thanks for suggesting a lunch meeting. I’ve got a hectic schedule, so this is a great way to kill two birds with one stone.Mr. Lee: Me, too, and it’s my pleasure. You must be wondering who my friend here is. I’ve taken the liberty of inviting my assistant, Mr. Young. He’ll be taking a few notes.Miss King: Great! Nice to meet you. It’s always good to have someone to keep track of things when you’re brainstorming.Mr. Young: Nice to meet you, too.Mr. Lee: Well, let’s go through the buffet line and then we can get down to business.。

商务交际英语开篇案例

商务交际英语开篇案例

商务交际英语开篇案例商务交际英语(1)辅导材料――——第6章(主教材第175页)下面为同学们提供的辅导材料是我们为制作本课程的录像节目而准备的材料,是文字教材的片头案例,供同学们作为理解教学内容的教学帮助。

主教材每一章的片头案例部分是同学们预习时要重点学习的内容。

每一个案例都安排了与该章学习内容紧密相关的实例,希望同学们自己能弄懂案例内容并在学习该章教学内容的同时解决案例后提出的问题,这些问题对同学们的批判性思维能力极具挑战性。

建议同学们在学习以下内容时,除了理解案例内容外,还能利用这些材料做做翻译练习,并通过翻译练习,增强英语语言的基本功。

Chapter 6 Reports and Peter’s New JobPeter Chang is an employee of the U.S. Department of Agriculture in the northern section of the San Joaquin Valley in California – one of the most productive agricultural areas in the world. Recently, Peter was promoted to the position of agricultural loan clerk.In his new position, he has many reports to read – reports from farmers who are applying for loans; status reports from farmers who have received loans; and reports from his employer, the federal government, on new loan programs.After reading so many reports, Peter wonders, “Why are reports so different?” Some are long, some are short. Some are simple, some are complex. Some are easy to read, some are difficult to read. Some are coherent, some are not. Some make recommendations, some do not. Why are reports so different?Peter also has reports to write. For example, each month, he must send his office manager a memo report informing her of the content of loan reports submitted by recipients and the content of reports from loan applicants. Several times a month, Peter also has to send short, informal manuscript reports to the office manager. 译文:第六章皮特的新工作和报告Peter Chang是美国加利福利亚州San Joaquin Valley北部农业部的一名雇员。

商务英语写作经典案例详解

商务英语写作经典案例详解

Part Two业务信函Chapter 1 资信调查函1. Consulting Letter 咨询函写作案例详解Dear Sir or Madam,The under-mentioned firm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent:Delta Company, Ltd1258 Huston AvenueNew York,NY10051It will be greatly appreciated if you could provide us some information about the financial and business standing of the above firm. Any information you give will be treated in strict confidence.Look forward to your early reply.Sincerely yours,Thomas2. Survey the New Opener from the Bark 向银行查询新客户资信情况写作案例详解Dear Sir or Madam,We have received an order for US$80,000 worth of goods from Delta Co.Ltd,1258 Huston Avenue, New York, , who has given your bank for reference. Could you please tell us if they are good for this amount? Are they trustworthy and reliable? We shall be most grateful for any information you give.Any advice you give us will be kept strictly confidential. We are also pleased to perform a similar service for you should the opportunity come.A stamped and addressed envelope has been included for your reply. Thank you in advance. Sincerely yours,Thomas3. 向客户查询信用及经营情况 Inquiring New Customer’s Credit Information from Customers 写作案例详解Dear Mr. Smith:We have received an important order from Delta Co.Ltd,1258 Huston Avenue, New York, , who has given us your name for reference. We would be much obliged if you could give us some information concerning their business status.Any information you give will be highly appreciated and kept in strict confidence. We shall be pleased to do the same if you should need our services at this end.Yours SincerelyThomas4. 带附表的资信调查函 Credit Survey Letter with Attachment写作案例详解Dear Sir or Madam,We have received a sudden order from the Delta Company,Ltd,1258 Huston Avenue,New York,NY 10051,who gives us your name as a reference. We shall appreciate it if you will spend a couple of minutes informing us of your own experiences with the firm by answering the attached questionnaire and returning it to us in the enclosed envelope.Any information you may give us will be treated as strictly confidential.Thank you for your help.Very truly yours,Thomas(Attached Questionnaire)(1) How long have you been in business relations with the firm?year(s) month(s)(2) What credit limit have you placed on their account?USD(3) How promptly are terms met? (choose one of the following)Very promptly Fairly promptly Slowly(4) What amount is currently outstanding?USD5. 资信调查有利回函 Favorable Letter of Credit Information写作案例详解Dear Thomas,In reply to your inquiry of March 16th,the firm you inquired about enjoys the fullest respect and unquestionable confidence in the business world.They have always provided in-time delivery, moderate prices and superior quality. I am sure that if you open an account with them, you will find them most straightforward people. Personally, I should have no hesitation in according them a credit of US dollars. However, this is without obligation on my part.Hope this will help you in making a decision.Sincerely yours,6. 资信调查不利回函 Unfavorable Letter of Credit Information写作案例详解Dear Thomas,We have received your letter of August 8th,concerning the credit standing of Delta in New York. In the past three years, the company has experienced a serious difficulty in finance and delayed in executing their normal payment. It seems to us that the company’s difficulties are due to bad management and in particular to overtrading.Therefore, we would advise you to pay most careful attention to any business relations with them. However, this is our personal opinion and we wish you would make further inquiries on your part.Yours sincerely7. 表明无法提供确切意见而致歉写作案例详解Dear Thomas,We regret our inability to let you know any information concerning the firm in question in your letter of June 6.It is true that we had business with them several years ago,but the amount of business was not so large as to supply any responsible opinion on its business capability and credit standing. Please make further status inquiries from other inquiry agencies.Truly yours8. 请求老客户作为资信证人 Asking for Credit Information from Old Customers写作案例详解Dear Charlie,Thank you for your letter of August 2,telling us that the equipment you bought from us is running well.As you know,in our line of business,clients always shop around and look for references before they order. Would you please use your experience with us as a reference when our future clients call you?Thank you for your kind words in advance.Look forward to our future cooperation.Best,9. 要求对方提供资信资料 Asking for Credit Information写作案例详解Dear Mr.Bean,Thanks for your order and inquiry on August 1st. Our company has been dealing with electronic equipment for over 20 years. We are confident in offering what you need and providing you the best service.Since it is the first time we contact,we would be highly appreciated if you could supply either the usual trade references,or the name of a bank to which we may refer. We are also glad to provide you the same if needed.We sincerely hope this will be the beginning of a long and pleasant business cooperation. We shall do our best to make it so.Sincerely yours,Thomas10. 同意资信要求 Accepting the Consulting Requirement写作案例详解Dear ThomasThanks for your reply of August 2nd.Concerning your request,we refer you to Falcon Machine Tools Co.,Ltd.,Shanghai and The Chase Bank of New York,who will be pleased to give you the information about our financial standing and creditability of business.If there is any other information we can provide,we would be happy to do so.Sincerely yours,Chapter 2前期准备1. Business Survey业务调查写作案例详解Dear Sirs,We have learned from Smith and Company of Birmingham that you manufacture a range ofhigh-fashion handbags in a variety of leathers.We operate a quality retail business and although our sales volume is not large,we obtain high prices for our goods.Would you please send me a copy of your handbag catalogue with details of your prices and payment terms?We would find it most helpful if you could also supply samples of the various skins from which the handbags are made.Yours faithfully,2. Credit Information Letter咨询信写作案例详解Dear Mr.Jones:We understand from your information posted on that you are in the market for textiles.We would like to take this opportunity to introduce our company and products,with the hope that we may work with Bright Ideas Imports in the future.We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog,which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction at which includes our latest product line.Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquiries soon.Sincerely,John Roberts3. Wishes for Relation Establishment表达建立业务关系的意愿写作案例详解Dear Thomas Murphy:Thank your for your letter of the 16th of this month.We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you,under separate cover,our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order,please telex or fax us.Yours sincerely,4. Accepting and Declining Business Relation Establishment接受/拒绝建立业务关系写作案例详解Dear Mr.Sutherland,We were very pleased to receive your letter of March 26 placing a large order with us. Before we can send the goods,we must ask you for the usual references,one from your bank and one from another firm from whom you have bought goods.We would be glad if you would let us have the names and addresses as soon as possible so that we may write to them.These references will,of course,be treated as private and confidential.We look forward to hearing from you again soon.Yours sincerelyJoe WilsonChapter 3建立商务关系1. Establishment of Business Relation建立商务关系写作案例详解Dear Sirs,A few days ago we had the opportunity to see a display of your products at the Chengdu International Trade Centre,and we were most impressed with their quality and low prices. We should like to offer you our services as a trading firm,and would mention that we have excellent connections in the trade and are fully experienced with the import business for this type of product.In addition,we operate our own advertising agency,and we can use the latest marketing procedures quite efficently.You can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout China.We look forward to hearing from you.Sincerely yours,Liyun Liu2. Resume Relation with Old Customers与过去有贸易往来的公司恢复联系写作案例详解Dear Thomas Moore:We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region.We would like to extend our congratulations and offer our very best wishes for your continued success.Before the war in Lebanon,our companies were involved in a large volume of trade in our textiles.We see from our records that you were among our best long-term customers.We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon.Since we last traded,our lines have changed beyond recognition.While they reflect current European taste in fabrics,some of our designs are specifically targeted at the Middle Eastern market.As an initial step,I enclose our illustrated catalogue for your perusal.Should you wish to receive samples for closer inspection,we will be very happy to forward them.We look forward to hearing from you. Yours sincerely,David Parker3. Seek for Business Partners寻求合作伙伴写作案例详解Dear Sirs,Shanghai’s rapidly developing manufacturer of Electric Home Products,“Shun Fa”offers you an ideal business opportunity.Years of research and development have earned our company a foremost position in electrical engineering in the East of China.A vast number of applicable patents have helped stimulate our development program over the past several years.Our main lines of products include:TV,portable computer,MP3,MP4,car radio,car stereo,medical instruments,electronic industrial instruments,etc.For information concerning our financial position,credit standing and tradereputations,please refer to the Bank of China,which we have engaged a business relationship with for several years.We are a medium-sized company but we are growing fast and we would like you to be a fort of our future!Shun Fa Electric Co.,Ltd.22 Zhong Yuan Road,Shanghai,ChinaWang HuiGeneral Manager4. Contact Letters between Importers and Exporters进口商与出口商/出口商与进口商的联络信写作案例详解Dear Sirs,Your firm has been recommended to us by John Morris&Co.,with whom we have done business for many years.We specialize in the exportation of Chinese chemicals and pharmaceuticals,which have enjoyed great popularity in world market.We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you.We hope you will give us an early reply.Yours faithfully,John EdisonChapter 4业务接触1. Asking for /Sending Samples or information索取/寄送样品或资料写作案例详解Gentleman:We are glad to note from your letter of the 1st March that you,as exporters of Chinese Cotton Piece Goods,are willing to establish direct business relations with us.This happens to coincide with our desire.At present,we are interested in Printing Shirting and shall be pleased if you will kindly send us by airmail catalogues,sample books,and all necessary information regarding Printed Shirting,so as to acquaint us with the material and workmanship of your supplies.Should your price be found competitive and delivery date acceptable,we intend to place a large order with you.Your early reply will be highly appreciated.Yours faithfully,David Parker2. Acting as Agents担任代理(请求,同意和拒绝)写作案例详解Dear Sirs,Thank you for your letter of 12 April proposing a sole agency for our office machines.Having examined our long and mutually beneficial collaboration,we would be very pleased to entrust you with the sole agency for Bahrain.From our records,we are pleased to note that you have two service engineers who took training courses at our Milan factory.The sole agency will naturally be contingent on your maintainingqualified after sales staff.We have drawn up a draft agreement that is enclosed.Please examine the detailed terms and conditions and let us know whether they meet with your approval.On a personal note,I must say that I am delighted that we are probably going to strengthen our relationship.I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully.I look forward to reciprocating on your next visit to Milan.Sincerely yours,(Signature)3. Requiring/ Agreeing Trial Sales要求/同意试销写作案例详解Dear Sirs,Some of our customers have recently expressed interest in your“Golden Deer”bicycles and enquired about their quality.Provided quality and price are satisfactory there are prospects of good sales here,but before placing an order we should be pleased if you would send us,on fourteen days' approval,a selection of men’s,women’s and children’s bicycles.Any of the items unsold at the end of the period,and which we decide not to keep as stock,would be returned at our expense.Yours faithfully,(signature)Chapter 5价格谈判1. Buyer’s Inquiry买方询盘写作案例详解Dear Sir or MadamWe learned from our common business partner JIAFU Ltd.that your company is one the major exporters of cashmere products in Australia.We are a leading dealer in high-quality textiles in mainland China and are very much interested in importing your goods especially men’s cashmere sweater.We would appreciate your sending us catalogues,sample books or even samples if possible.Please give us detailed information on CIF Dalian Prices,terms of payment and discount you would allow on purchases of quantities of no less than 10,000 pieces.We hope this will be a good start for a long and profitable business relation.Sincerely yours,Mr.Jim Li2. Seller’s Offer买方发盘写作案例详解Dear Mr.Li,We welcome your inquiry dated June 16th and thank you for your interest in our men’s cashmere sweater.In accordance with the instruction given in your last letter,we hereby enclose our illustrated catalogue and price list giving the details you asked for.Also by separate post,we are sending you some samples.We are confident that you would be satisfied with the design and quality. In reply to your inquiry,we take pleasure in making you an offer as follows,provided yourreply reaches us with 10 days from today:Commodity:Men’s Cashmere SweaterQuantity:10,000 piecesPrice:US$ 20 net per piece CIF DalianShipment:July 2008Payment:irrevocable L/C at sightOn considering the fact that this is our first transaction and the volume you ordered is not small,we would allow you a discount of 5%.We are expecting your early order.Yours faithfully,Ms Judy Jordan3. Buyer’s Counter Offer买方还盘写作案例详解Dear Ms Judy Jordan,We are in receipt of both your offer of June 19 and the catalogue and samples.While appreciating the special design and good quality of your products,we find your price is rather too high for Chinese market.We have to point out that Japan-made men’s cashmere sweater of this quality are available in our market,all of them are at prices about 15% below yours. Such being the case,we have to ask you to consider if you can make reduction in your price,say 15%.As we are ready to purchase many other cashmere products later this year,you may think it worth while to make a concession for a potential big client.We are anticipating your early reply.Sincerely yours,Mr.Jim Li4. Accepting the Offer接受发盘写作案例详解Dear Ms Judy Jordan,Thank you very much for your quotation for your men’s cashmere sweater along with the catalogue and samples.We found both the design and quality of your products meet our requirement and the prices you quoted are satisfactory.We also note that you will allow us a discount of 5% on an order of no less than 10,000 pieces.We therefore take pleasure of placing you the order as follows,which we commend to your immediate and best attention:Quantity Specification Catalogue No Prices10,000 pieces men’s cashmere sweaters XL M10 US$ 20 eachPlease note that as these goods are urgently required in our market,we should be obliged if you could dispatch the goods as soon as possible.If this first order proves satisfactory,we shall be happy to place further orders with you.Sincerely yours,Mr.Jim Li5. Declining the Offer拒绝发盘写作案例详解Dear Ms Judy Jordan,We acknowledge receipt of both your offer dated June 19 and the mailed catalogue and samples. In reply,we regret to inform you that our clients find your price much too rmation indicates that the said articles of similar quality made in other countries have been sold here at a level about 20% lower than that of yours.We do not deny that the design of your products is slightly better,but the difference in price should in no case be so big.Therefore,we have to order these articles from other companies if you are not able to reduce your price to US$ 15 each piece.Hope to have better opportunities to cooperate with your company.Sincerely yours,Mr.Jim Li6. Accepting the Counter Offer接受还盘写作案例详解Dear Mr.Jim Li,We want to say how pleased we were to receive your counter offer of June 23.Please note that it was in view of our long term business relationship that we made you such a favorable offer. We confirm supply of 10,000 pieces of men’s cashmere sweaters at the prices stated in your letter and will allow a 5% special discount on your order of 10,000 pieces or above.Our Sales Confirmation No.AB2C in two originals were airmailed to you.Please sign and return one copy of them for our file.It is understood that a letter of credit in our favor covering the said articles should be opened immediately.You may rest assured that we will effect shipment without delay on receipt of your letter of credit.We appreciate your cooperation and look forward to receiving from you further orders. Sincerely yours,Ms Judy Jordan7. Declining the Counter Offer拒绝还盘写作案例详解Dear Mr.Jim Li,Thank you very much for your letter dated June 23 and your appreciation of our products.Much as we would like to cooperate with you in expanding sales,we are regretful that we just cannot see our way clear to entertain your counter offer.Our cost of raw materials has risen sharply in the past three months,and it is impossible for us to reduce the price by 20% as you requested.Ours is the best price if you take the design and quality into consideration.As a matter of fact,we have received many orders from various sources including other Chinese customers at our level.If you see any chance to do better,please let us know.On account of a limited supply available at present,we would ask you to act quickly.We assure you that any further enquiries from you will receive our prompt attention.Sincerely yours,Ms Judy JordanChapter 6价格变动1. Discount折价优惠写作案例详解Dear Sirs,Thank you for your letter of April 18,2008.We now have great pleasure in sending you a copy of our pattern-book and a comprehensive export price-list.As you will be able to see from our sample-book,all the leather gloves we manufacture for export are of very high quality and are suitable for your purposes.We reduced costs by 5%.The prices quoted are very competitive.We feel sure that you will find that they compare very favorably with those quoted by other suppliers elsewhere in the world.We expect payment by L/C payable within 90 days of sight and will allow you a cash discount of 10% if you are able to make payment within 1 month of invoice date.We will be able to ship any order you place with us within 30 days of your firm order.We now look forward to hearing from you.Yours faithfully,J.Kistemaker,Manager2. Advice of Price Increase涨价通知写作案例详解Dear Mr.Smith,Thank you for your letter of October 10 for business copiers.We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock.We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year.Though we have tried hard to keep our quotations down,we are afraid the margin for keeping on going like this will not long.Therefore,we suggest that you will let us have your order before further rises in costs,which will lead to a raise in prices very soon unavoidably.Sincerely yours,Cc:President King3. Sample for Price List价目表范例写作案例详解Company Shenzhen QuananTextile Co.,LTDDetailed Address No.187 Nanshan Street,ShenzhenPost Code 5180000ContactZhang XinJob title General ManagerTelephone No. 1Fax No. 0Mobile No.E-mail AddressReference No. 056Date In March,2008Place of origin ChinaArticle No K42Price $ 10 per set FOB Shenzhen FOBPort ShenzhenPayment Terms By irrevocable L/C,100%invoice valueMinimum Order Quantity 1000 setsSize 50cm×80cmSupply Ability: 100000 Piece/Pieces per MonthPackageIn woden casesBrand Name “Hua Sheng”table-clothTime of shipment In April,2008Shipping specifications Showing net and gross weights and dimensions of each package Chapter 7样品的订取与发送1. Order Sample订单样本写作案例详解Dear Mr.Randall,Subject: Order for 10,000 Pairs of Sheep Leather GlovesPlease dispatch to us 10,000 pairs of sheep leather gloves as per the terms started in your offer of March 29.Would you please take special care of the quality and the package of this order? The leather should be of the same quality as that used in the sample.We hope that you can pack each pair in an airtight polythene bag,a dozen pairs of gloves in a box and then 20 boxes to a strong seaworthy wooden case.We will order more if the first order with you proves to be satisfactory. We are enclosing our Purchase Confirmation No.2006-399 in duplicate for your signature.Please sign and return one copy for our file.Upon receipt of your confirmation,an L/C will be issued.Sincerely,Li MingImport Director2. Order Letter订购函写作案例详解Please send to the following items to be shipped by way express,and bill us.The order is contingent on receiving the terms of 2%-30 days:1 doz.linen handkerchiefs:$ 2.40 4 pair tan pigskin gloves:$ 12.00 2 doz.Assorted Orlon sport shirts:$ 72.00 5 pair assorted cotton socks:$ 2.00TOTAL:%88.40.3. Asking for/ Sending/ Declining Sending Samples索取/同意送付/拒绝送付样品Sample 1写作案例详解We are going to produce a trial piece of all wool suiting according to your sample cutting and written instructions.The sample piece is expected to be accomplished and sent to you by the end of next month.Sample 2写作案例详解As the quality of your woolen sample is not in the range of our current exports,we are prepared to arrange a special production.By our experience,slight changes in its composition arenecessary and will only make the goods superior in quality.We shall then show you the trial sample and see if it can be accepted as a quality standard for bulk shipment.Chapter 8订货1. Accepting the Order接受订单Sample 1写作案例详解Dear SirsWe want to say how pleased we were to receive your order of 15 April for Ladies' and Children’s Shoes.We confirm supply of 1,000 pairs of the shoes at the prices stated in your order No.888 and will allow a 5% special discount on your order worth $5,000 or above.Our Sales Confirmation No.BC510 in two originals were airmailed to you.Please sign and return on copy of them for our file.It is understood that a letter of credit in our favor covering the said shoes should be opened immediately.We wish to point out that stipulations in the relative L/C must strictly conform to the stated in our Sales Confirmation so as to avoid subsequent amendments.You may rest assured that we will effect shipment without delay on receipt of your letter of credit.We appreciate your cooperation and look forward to receiving from you further orders. Yours truly,Sample 2写作案例详解Dear Mr.Green:I really appreciate your order for 200 Gem-Con Plastique motorcycle tanks.These will be shipped at once.Thanks,too,for the check!Beginning in June,we’re offering a special discount on the Gem-Con line.In addition to the trade discount of 33.3 percent,we’re giving an extra discount of 5%. A lot of our customers are switching to the Plastique tank as a replacement for original metal equipment.They report hearty endorsements from participants in motorcross competition— that the tanks are very lightweight,but extremely tough.We predict you’ll have a similar endorsement!2. Declining the Order 拒绝订单写作案例详解Thank you for your letter of 20th May concerning your special request.From time to time,we do run special jobs,changing materials and colors for one particular order.But we have to consider many factors before we can accept the order.I have spoken to our production manager,and she has done the costing.I am sorry to report that even if we did the job for you at cost,it would come out well above the price you are willing to pay.I am checking with other manufacturers in the area who are working with the materials you want.They may be able to give you the quality you desire at a fair price.I will get back to you in a few days.We appreciate your business and I am glad you asked us about this job.The next time you have a special need,please ask again.We will try our best to do the job for you.If we cannot,we will attempt to find the best company that can.Sample 2写作案例详解Dear Sirs,Thank you for your order No.458 for tin plate sheets which we received today.We regret that,owing to a shortage of stocks we are unable to fill your order.Moreover,our manufacturers can not undertake to entertain your order for future delivery owing to the uncertain availability of raw materials.We will,however,contact you by telex once supply improves.In the meantime,please feel free to send us your specific enquires for other types of metal sheets.You can be assured of our best attention at all times.Yours faithfullyBrowExport Manager3. Pressing for Order催促下订单写作案例详解Dear Peter,Per conversation by phone few days ago,we know your visiting schedule for inspecting crust leather of“big world”.We’ve already checked this leather,couldn’t find loose grain problem as well as softness having been improved than before.We assure that we can finish and deliver this order according to the prescribed time.We hope that you will come to our company ASAP and appreciate very much your kindly corporation. Best regards.WilliamSample 2写作案例详解We understand that you are the agent for the White Tiger ties.We enclose our order for 1,000 dozens of the White Tiger ties.Please note that we need these goods rather urgently as Christmas is drawing near.If you could supply goods timely for seasons,we would make repeated orders,provided prices are reasonable.Payment for the enclosed order will be made on a draft at sight under our letter of credit opened in your favor on receipt of your confirmation that the goods are sent out,and can be delivered before December 1,2000.4. Confirming the order确认订单写作案例详解Mr.Grover Douglass,289 Kont BoulevardAugusta,SC,SC 28197Dear Mr.Douglass:Thank you for your June 4 order.Everything except the kitchen furniture is already on its way to your home. So that you may begin enjoying your new chairs and table immediately,would you please let me know whether you would like Set 400,which comes with an oval table,or Set 400-A,which comes with a rectangular table.In all other respects,the two sets are the same. It is a pleasure to have this opportunity to be at your service.We look forward to meeting your future needs for high-quality home and garden furniture.。

商务交际英语(1) Chapter1

商务交际英语(1) Chapter1
Read the passage The importance of Communication and give the definition for the following terms.
Communication
the process you use to send and interpret messages so that they are understood
Anna’s Case: Sending the Wrong Message
2. needless to say 不必说, 不用说 3. receptionist 接待员(receive, reception) 4. foyer ['fɔiei] n. 门厅,休息室;大厅 5. forward sth. (to sb.) (按新地址)转寄,转投,转交
c. A company puts its web page on the Internet.
a, You greet a customer by saying, “May I help you?” To establish or build goodwill
b, Your shop supervisor tells you that you are
Sender Message
Receiver
Feedback
Channel
Communication Media: Their Importance to Your SuccessΒιβλιοθήκη speakingwriting
Reading
listening
Sending Messages Receiving Messages
doing a good job.
  1. 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
  2. 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
  3. 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。

商务交际英语[1]开篇案例Chapter1 Sending the Wrong MessageThree months ago, Anna Washington graduated from Winston Business College. Upon graduation, she obtained her first full-time job with IBM. Needless to say, she was very excited about the opportunity.As the receptionist in the foyer of a new building, Anna works in an attractive setting. She has the opportunity to greet most employees, including upper management, and customers as they enterthe building. She answers incoming calls and forwards them to app ropriate individuals. Anna’s computer is equipped with the usual software—word processing, spreadsheets, databases, presentation graphics, and games. She has email and Internet access as well. Anna sometimes uses her word processing software when the secretarial staff has too much work. While this opportunity doesn’t happen too often, she enjoys it when it does come.After three months, Anna’s job has lost some of its appeal. She does not greet employees with the same enthusiasm as she did at first. Neither do her fellow employees respond as enthusiastically to her greetings. Her supervisor becomes irritated when she finds errors in the documents Anna has keyed. Answering incoming calls has become routine, almost boring.Recently, Anna sent an e-mail to a friend about personal business and her supervisor caught her. Today, Anna was bored and decided to play Solitaire. She was in the middle of her first game when her supervisor became upset and lectured Anna as several people, including a member of upper management, walked by. Obviously, Anna was very embarrassed.译文:第一章错误信息的发送三个月之前,Anna Washington 从Winston 商学院毕业了。

一俟毕业,她就获得了在IBM公司的全日制工作。

获得这个机会的她很兴奋。

Anna的工作是接待员,负责接待来访者,接听电话等。

她的工作地点在一栋新楼的前厅,环境很吸引人。

Anna有机会向大多数职员打招呼,其中包括上层管理人员,以及进入这栋楼的许多顾客。

Anna接听打进来的电话并转给有关人员。

Anna的计算机安装了几种常见的软件——文字信息处理(word processing), 空白表格程序(spreadsheets),数据库(databases=databank), 还有一些电脑游戏,如:纸牌(Solitaire)、红心大战(Hearts)、空档接龙(FreeCell)和扫雷(Minesweeper)。

Anna还可以收发电子邮件,上网。

Anna有时会用文字信息处理帮助工作太多的秘书。

然而,这种机会不太多,不过Anna喜欢干这类工作。

三个月后,Anna的工作兴趣减退了。

她与职员们打招呼时已经失去了刚来时的热情,回应Anna招呼的职员们也没有那么热情了。

当上司在Anna录入的文件里发现错误时,她的上司生气了。

Anna接听打进来的电话也程式化得让人厌倦。

最近,Anna给朋友发去了一份电子邮件谈私事,她的上司发现了她的错误。

她的上司当时没有说什么,但是Anna知道她不高兴。

今天,Anna有点烦闷,决定玩电脑上的纸牌游戏。

她一局还没有玩完她的上司就带来一份文件让她录入。

Anna的上司生气了,当着过往的人,其中还有上级管理层的一位成员,训斥了Anna。

很明显,Anna非常尴尬。

Chapter 2 Communicating in a Diverse WorkplaceA highly successful German auto company recently merged with a U.S.carmaker. Members of the German team met with American staff membersinDetroit.Anita Boaz had been employed at the Detroit site for seven years, moving from administrative assistant to manager. As a result of the merger, Anita’s new supervisor would be a newly relocated German manager. She was very comfortable in the relaxed atmosphere of the American office but was a little nervous about meeting the German visitors. She worried that their English wouldn’t be good enough for her to understand easily.Anita’s first meeting with Mr. Dortmann was set for a Friday—casual day at theDetroit office. Anita chose some nice slacks to wear, instead of jeans. Traffic was unusually heavy; Anita was a few minutes late for the meeting. The door was closed. She knocked once and went in. The Germans, all dressed in conservative business suits, were sitting at a conference table. Anita reached out her han d to Dortmann and said with a smile, ―Good morning, Hans. It’s good to meet you! I’m Anita Boaz.‖Dortmann rose hesitantly, then responded with a brief greeting and sat down. Anita was baffled by his chilly reach. Then she decided maybe he wasn’t used to w orking with women at the management level. Anita was disappointed. She came away thinking Dortmann and the other Germans were rude and standoffish. At the same time, the Germans were put off by what they felt was rude behavior on her part.A few weeks later, the company offered some sessions on cultural orientation. Anita learned the following about Germans businesspeople:They have a high regard for authority and structure.They greet each other formally, using titles such as ―doctor‖ or ―professor‖ when a ppropriate. They enjoy working with data and other concrete ―evidence‖.They tend to separate business and pleasure, saving humor and social talk until after the business is done.Over time, Anita and her colleagues in Detroit developed a friendlier relationship with the Germans. But first they had to establish respect for one another.译文:第二章在国际商务领域获得成功一家非常成功的德国汽车公司最近与一个美国汽车公司并购。

相关文档
最新文档