工商导论练习题 及答案

2011年11月商务英语专业工商导论模拟练习本试卷分两部分．满分l00分，考试时间150分钟。

1第一部分为选择题，应考者必须在答题卡上按要求填涂，不能答在试卷上。

2第二部分为非选择题，应考者必须在答题卡上直接答题，答在试卷上无效。

3请按照试题题号顺序在答题区域内作答。

Part One（20%)I ．Multiple Choice(1％X20 =20％）Direcnions:In this part, there are items 1-20. For each item, there are fourchoices marked A,B，C and D. Choose the best one end write your answers on the Answer Sheet.I ．A(n）＿is an association of two or more persons to carry on as co-owners of a business for profit.A. sole proprietorshipB. partnershipC. corporationD. franchising2. Colombia, Brazil and China’s Yunnan Province have a(n)＿in growing cof-fee beams, because in terms of climate those areas are more favourable for growing coffee beans than other parts of the world.A. absolute advantageB. comparative advantageC: definite advantage D. indefinite advantage3. Based on the findings of the job analysis，a(n)＿lists theobjectives,respon-sibilities,main tasks of the job，the conditions under which the job is to be done，and its relationship to other jobs.A. job descriptionB. job specificationC. job forecastingD. job scouting4. Which of the following does NOT belong to Non-Tariff Barriers?A. quotasB. state monopolyC. revenueD. import license system5.＿is the cheapest mode of transportation, particularly suitable for low-cost bulk cargoes such as coal, ore，grain, timber and construction materials.A. RailB. WaterC. TruckD. Pipeline6.A＿is a business that has one owner.A. partnershipB. CorporationC. franchisingD. sole proprietorship7. Which of the following ere goods that consumers would make an extra effort to purchase?A．Shopping products B. specialty productsC. convenience productsD. product mix commodities8. Shipwaith Paper Products produces a variety of goods which are sold to whole sal ers. The wholesalers then distribute the products m a wide variety of office supply stares and discount stores that sell to the final customers. The distribution channelused for Ship waith’s products is an example of a＿.A. network and node distribution systemB. one-level channel distribution systemC. two-level channel distribution systemD. direct-level channel distribution system9. The risk of relying on a single key employee can be reduced by＿A. purchasing key person insuranceB. narrowing the job descriptionC. task specializationD. automating tasks10. According to its attributes，property can be classified into three types. They are the following EXCEPT for＿．A. tangible real propertyB. tangible personal propertyC. intangible personal propertyD. inventory11. A(n）＿is a tax a government imposes on imported goods.A. tariffB. quotaC. excise taxD. exchange rate12. Which of the following is NOT one of the managerial skills?A. technical skillsB. mission skillsC. conceptual skillsD. human skills13. When the employees are haired，it is important to train and develop them until they are qualified for the jobs. The methods can include the following EXCEPT ＿.A. orientationB. on-the-job methodC. off-the-job methodD. performance appraisal14. According to the Herzberg study, managers can motivate employees to be more productive by ＿A. increasing their responsibilitiesB. increasing their salariesC. providing a safe work environmentD. creating job security15. The programs that determine the specific tasks a computer will perform at any given time are called ＿A. hardwareB. softwareC. virtual realityD. megahertz16. One of the following terms is NOT included in the types of economic system. It is ＿.A. capitalismB. socialismC. mixed economyD. equalitarianism17. A major advantage of railroads as a mode of transporting goods is that they＿.A. can reach almost my location quicklyB.. are very inexpensive when transporting goods short distanceC. are often the least expensive way of transporting heavy items long distancesD are the only way to transport gas anJoil safely over long distances18. The composition of debt versus equity financing is known as＿．A. retained earningsB. revenueC. working capitalD. capital structure19. The following are regarded as intellectual properties protected by laws EXCEPT for ＿.A. trademarkB. copyrightC. patentD. stock20. The management function that coordinates a firm’s employees and other resources in order to achieve the organization’s goals is＿A. planningB. organizingC. leadingD. controllingPart Two（60%）Ⅱ．Gap-Filling(1％x10＝10%）Directions：Complete statements 21-25.,filling in each gap with a proper word or phrase:21.＿insurance covers losses resulting from damage to other people or oth-er people’s property.＿insurance protect businesses from riskinvolving the damage and loss to their own property.22. Liabilities are what a firm owes to others. Liabilities are those that can be cleared within one year while＿liabilities are those that cannot be paid off within one year.23. Fed can use such instruments as＿,discount rates and＿tocontrol the money supply.24.＿pricing strategy is also called＿pricing, which makes prices appear more acceptable or contain positive indication to customers.25. Besides advantages, sole proprietorships have some disadvantages, such as＿，limited access to capital, ＿and unshared loss.Ⅲ. T/F Questions (1％x10＝10％）Directions：Read statements 26-35. Decide whether they are tune or false by writing "T" for true and "F" for false.26. Brokers work as manufacturers’ sales representatives on a relatively permanent basis, while agents work as go betweens for sellers and buyers on a deal-by-deal basis.27. For money of a country to function at all，it must be made legal tender forthat country by its government and be acceptable to the public.28. Countries with advantages in producing one type of goods will trade for goods they have disadvantages in producing.29. Liability losses are those losses to property due to fire, theft, or weather conditions.30. The market for dealings with stocks and bonds is collectively called the securities market.31．Large firms may obtain funds by issuing dividends, which are long-term debt securities（IOUs) purchased by investors.32. Lost or stolen traveler’s checks can usually be replaced if you promptly inform the issuing company of the serial numbers of the lost checks.33. While middlemen add cost, they add value as well.34. Milk, newspapers，soda, and chewing gum are examples of shopping products.35. Owners of a corporation can earn a return on their investment either by receiving dividends or by selling the stock.Ⅳ. Fundamentals of business(1％x25＝25％）sole proprietorship 商个体，个体户partnership 商合伙，合伙公司shareholder 股东financing 筹集的资金，融资marketing 营销channels of distribution 分销渠道，销售渠道market segmentation 市场细分product life cycle 产品生命周期pricing 定价wholesaler 批发商promotion mix 促销组合product advertising 产品广告checking account 支票帐户credit card 信用卡debit card 借记卡Fed 美联储copyright 版权motivate 激励，激发owner＇s equity 所有者权益gross profit margin 毛利润率net profit margin 净利润率current assets 流动资产fixed assets 固定资产premium 保险费creditor 债权人V. Clone ( 1％x25 =25％）Directions: Read the following passage and fill in blanks(41-65）with appropriate words from the list at the end of the passage．Note that there are more words in the list than the blanks in the passage，Investment in one country (41）＿individuals organizations (42)＿Another is an important aspect of international business. Investment may be. for(43）＿in the form of securities or direct capital in the form of productive facilities. Colonialism and（44)＿have often been described in terms of powerful nations exploiting the（45）＿and natural resources of weaker，less-developed Countries. While some exploitation (46）＿till remain，most developing as well as（47）＿nations now substantially control the types，(48）＿and owner-ship terms of investments（49）＿by foreigners. Much of the (50) ＿private investment is now made by multinational（51）＿（MNCs)．Technical distinctions in（52）＿such global corporations are sometimes made to reflect（53）＿multinational investments（54）＿operations are made exclusively by an executive（55）＿from one nation or by(56) ＿of different national investment leaders. Clearly; thesemultinational organizations (57) ____ major role in world trade and investments (58)__of their demonstrated management skills，（59）＿,financial resources，and related advantages.（MNCs), nevertheless，must (60)＿frequently governmental and other(61）＿who contend that such far-flung companies are able to (62)____ or avoid national regulation by virtue of their ability to（63)＿new(and at times old) investments from one country to another. Some governments have adopted exacting（64）＿which Macs must follow in their countries the most common of which requires a majority or significant (65）＿of domestic as opposed to foreign ownership.VI. Traaslation (5% x2=10％）Directions Translate sentences into English.66.张伟达和陈浩建立了自己的合伙企业，启动资本为7万元69宏雅可使用长期贷款和短期贷款相结合的资金组合形式。