SWOT and PEST 外部环境影响因素分析
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STRACTEGIC PLANNING
Graphic-SWOT Analysis Definition of Development
HELPFUL
INTERNA L
STRENGTHS
• Economies of scale • Proprietary technology • Effective management • Rich financial resources • Vertical integration • Less trade barriers • Rising market share • Product innovation
ASSESSMENT TOOLS FOR EXTERNAL SC源自文库NNING
PEST
Assessments-SWOT & PEST
PEST ANALYSIS
Political, Economic, Sociocultural, Technological Utilized to analyze general environment A key framework for scanning and monitoring external / environmental environment
PE
HELPFUL&HARMFU L
ECONOMICAL
• Business cycles • Interest rates • Money supply • Inflation condition • Adoption rates • New discoveries • Tech transfer • Products patents
EXTERNA L
OPPORTUNITIES
OT
THREATS
STRACTEGIC PLANNING
Graphic-PEST Analysis Definition of Development
EXTERNAL
HELPFUL&HARMFU L
POLITICAL
• Taxation policy • Foreign trade law • Country stability • Regulatory environment • Demographics • Income distribution • Social mobility • Values & cultures
EXTERNA L
Sociocultural
ST
TECHONOLOGICAL
STRACTEGIC PLANNING
SW
HARMFUL
WEAKNESSES
• Obsolete facility • Low reputation • Inferior skills • Lacking loyalty • Rival competition • Higher costs • Demanding need • Breaking cycle
SWOT ANALYSIS
Strengths, Weaknesses, Opportunities, Threats Applied to both internal and external analysis A tool for identifying Opportunity and Treat
Graphic-SWOT Analysis Definition of Development
HELPFUL
INTERNA L
STRENGTHS
• Economies of scale • Proprietary technology • Effective management • Rich financial resources • Vertical integration • Less trade barriers • Rising market share • Product innovation
ASSESSMENT TOOLS FOR EXTERNAL SC源自文库NNING
PEST
Assessments-SWOT & PEST
PEST ANALYSIS
Political, Economic, Sociocultural, Technological Utilized to analyze general environment A key framework for scanning and monitoring external / environmental environment
PE
HELPFUL&HARMFU L
ECONOMICAL
• Business cycles • Interest rates • Money supply • Inflation condition • Adoption rates • New discoveries • Tech transfer • Products patents
EXTERNA L
OPPORTUNITIES
OT
THREATS
STRACTEGIC PLANNING
Graphic-PEST Analysis Definition of Development
EXTERNAL
HELPFUL&HARMFU L
POLITICAL
• Taxation policy • Foreign trade law • Country stability • Regulatory environment • Demographics • Income distribution • Social mobility • Values & cultures
EXTERNA L
Sociocultural
ST
TECHONOLOGICAL
STRACTEGIC PLANNING
SW
HARMFUL
WEAKNESSES
• Obsolete facility • Low reputation • Inferior skills • Lacking loyalty • Rival competition • Higher costs • Demanding need • Breaking cycle
SWOT ANALYSIS
Strengths, Weaknesses, Opportunities, Threats Applied to both internal and external analysis A tool for identifying Opportunity and Treat