Chanel 公司介绍英语PPT
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香奈儿品牌介绍英文.pptx
❖ from 1913-1971
❖ Karl Largerfeld （卡尔·拉格菲尔德） become the chief designer from 1983 外号“老佛爷” 时尚界的凯撒大帝
1913 begin to design fashionable dress （时装）
❖1921 begin to
❖ 1.brand building stategy ❖ 2.unique design philosophy ❖ 3.successful publicizing
1.Brand building
❖ unique attraction ---brief, graceful, black and white
explore perfume （香水）
a diversty of products：
jewelry（珠宝）
sun glasses （太阳镜）
watch （手表）
handbag（手袋）
Part 2 typical product
Chanel No.5 （香奈儿5号
香水） promoted in 1922
• 10、人的志向通常和他们的能力成正比例。17:18:5417:18:5417:185/5/2021 5:18:54 PM
• 11、夫学须志也，才须学也，非学无以广才，非志无以成学。21.5.517:18:5417:18May-215-May-21
• 12、越是无能的人，越喜欢挑剔别人的错儿。17:18:5417:18:5417:18Wednesday, May 05, 2021
Wu shanshan （吴姗姗）
Three parts------
❖1. Brand introduction ❖2. Typical Product ❖3. The success of Chanel
❖ Karl Largerfeld （卡尔·拉格菲尔德） become the chief designer from 1983 外号“老佛爷” 时尚界的凯撒大帝
1913 begin to design fashionable dress （时装）
❖1921 begin to
❖ 1.brand building stategy ❖ 2.unique design philosophy ❖ 3.successful publicizing
1.Brand building
❖ unique attraction ---brief, graceful, black and white
explore perfume （香水）
a diversty of products：
jewelry（珠宝）
sun glasses （太阳镜）
watch （手表）
handbag（手袋）
Part 2 typical product
Chanel No.5 （香奈儿5号
香水） promoted in 1922
• 10、人的志向通常和他们的能力成正比例。17:18:5417:18:5417:185/5/2021 5:18:54 PM
• 11、夫学须志也，才须学也，非学无以广才，非志无以成学。21.5.517:18:5417:18May-215-May-21
• 12、越是无能的人，越喜欢挑剔别人的错儿。17:18:5417:18:5417:18Wednesday, May 05, 2021
Wu shanshan （吴姗姗）
Three parts------
❖1. Brand introduction ❖2. Typical Product ❖3. The success of Chanel
香奈儿channel介绍PPT
There’s no doubt that Chanel is very successful.
Chanel products including clothing, leather, jewelry, watches, shoes and so on, have the expensive price. The unit price is as much as hundreds of thousands of yuan.Despite its cost is very expensive, it still has the charm of Chanel fashion. It doesn’t just due to the famous branding image, but to create all kinds of benifit of Chanel for buyers.Chanel is a famous brand with 80 years of experience.The limited supply and marketing strategy makes the original historic commodity add more precious preservation value.
Chanel设计宗旨 Promotion & advertisement:
1. 2. 3. 4. Fashion show Books and magazines Celebrity endorsement Website
品牌风格—Karl时期
Fashion show:
In order to match its elegant fashion style products, chanel fashion show held in each country, and it use the noble elegance of the exhibition with famous models for each season's clothing exhibition
channel代理公司简介 英文 PPT课件
开了，好像一位亭亭玉立的少女。花港观鱼的鱼更是好玩了，有的鲤鱼在水上跳来跳去，好像要鲤 鱼跃龙门呢;;西溪湿地的景色也很美丽，有着参天大树，到处绿树成荫，美丽极了。还有一座座古老 而又美丽的房子呢！我喜欢这美丽的杭州，更喜欢这美丽的西湖！杭州西湖作文500字有人喜欢奔 腾不息的长江，有人喜欢无边无际的大海，而我却喜欢平景色宜人的西湖。阳光明媚的一天，妈妈 和爸爸神秘的告诉我：;带你去杭州西湖玩，去吗？;;什么？要带我去杭州的西湖游玩！பைடு நூலகம்我听了这个 消息，高兴地一蹦三尺高：啊！我终于盼到了这一天。放眼望去，一列漂亮的火车出现在我眼前， 我即将登上它带我去美丽的西湖了！心里别提多开心了，我兴奋地背上包坐上了前
以人为本，求质量，重信誉
People-oriented, seeking quality, reputation
以人为本，求质量，重信誉
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LOGO
COMPANYNAME
产品展示 品牌宣传 公司介绍
channel代理公司简介 英文
目 录 CONTENTS
目录
1
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2
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公司销售额达 到10亿元
LOGO 输入公司名称
企业文化 Enterprises'culture
添加您的文字内容公司的发展与其企业文化 紧密相连，在这你可以感受到优秀的团队、奋发 的精神、良好的职业培训与晋升、先进的管理理 念……。
香奈儿品牌介绍英文
Look at the bottle of the perfume
The bottle cap is just like the diamond.
The body of the bottle is simple and brief.
The No.5 and the chanel stand out on the white background.
❖ 1.brand building stategy ❖ 2.unique design philosophy ❖ 3.successful publicizing
1.Brand building
❖ unique attraction ---brief, graceful, black and white
Carole Bouquet（卡罗尔布盖） (1990s Chanel No. 5 spokesmodel),
❖ Targeting and positioning Rich people, leisure consuming
Position ---rare, art, graceful
Wu shanshan （吴姗姗）
Three parts------
❖1. Brand introducticcess of Chanel
Part 1 Brand introduction
❖ Gabrielle Chanel ❖ （加布里埃·夏奈尔） -----CoCo Chanel the founder and the chief designer of the brand
Fashion passes, style. remains. （时尚会过去，但风格会永存）
3.successful publicizing
Chanel 英文简介 ppt文档
Welcome
To
Chanel’s
World
Coco Chanel
Here is a woman.She changed when the idea of people, make fashionable into every woman's life. She is a talented designers. She designs numberless famous clothing, jewelry and perfume. One of the most famous is the small black skirt, someone once said "every woman should have a small black skirt." At the time, the President's first lady had to have a small black skirt proud. Her designs contracted, fashionable and beautiful. She scratch yourself to create a fashionable kingdom. Her famous perfume by 1956 launch still sit sale champion steadily. She represents is a matter of attitude to life, to the fine thing pursuit, her name is Coco Chanel.
Fragrant air: acetaldehyde beautiful sweet tone Top notes: Grasse orange flowers, acetaldehyde, perfume tree
To
Chanel’s
World
Coco Chanel
Here is a woman.She changed when the idea of people, make fashionable into every woman's life. She is a talented designers. She designs numberless famous clothing, jewelry and perfume. One of the most famous is the small black skirt, someone once said "every woman should have a small black skirt." At the time, the President's first lady had to have a small black skirt proud. Her designs contracted, fashionable and beautiful. She scratch yourself to create a fashionable kingdom. Her famous perfume by 1956 launch still sit sale champion steadily. She represents is a matter of attitude to life, to the fine thing pursuit, her name is Coco Chanel.
Fragrant air: acetaldehyde beautiful sweet tone Top notes: Grasse orange flowers, acetaldehyde, perfume tree
香奈儿公司简介ppt
右键选择形状填充，可更 换为您的照片。右键选择 形状填充，可更换为您的 照片。
核心成员
技术骨干：姓名
公司职务及社会职务描述。请在这里填入您的内容，可 复制您的内容，然后右键选择“只保留文本”来粘贴您 的内容。
主要操作项目
请在这里填入您的内容，可复制您的内容，然后右 键选择“只保留文本”来粘贴您的内容。更改图片， 您只需要右键点击图片，找到“形状填充”即可更 改为您的图片。请在这里填入您的内容，可复制您 的内容，然后右键选择“只保留文本”来粘贴您的 内容。更改图片，您只需要右键点击图片，找到 “形状填充”即可更改为您的图片。请在这里填入 您的内容，可复制您的内容，然后右键选择“只保 留文本”来粘贴您的内容。更改图片，您只需要右 键点击图片，找到“形状填充”即可更改为您的图 片。请在这里填入您的内容，可复制您的内容，然 后右键选择“只保留文本”来粘贴您的内容。更改 图片，您只需要右键点击图片，找到“形状填充” 即可更改为您的图片。
组织结构
运营总监
董事会 总经理 行政总监
产 市开
企
品 场发
划
部 部部
部
行
后
保
政
勤
安
部
部
部
销售总监
销
售
客
售
后
服
部
部
部
02
——CONTENTS——
产品及服务
Products and Services
产品介绍 主要业务 营销网பைடு நூலகம் 重点项目 核心技术 服务宗旨 服务项目
产品介绍
产品一
您只需点击图片，然后通 过右键找到填充图片，就 可以换成您的图片而不影 响效果。
产品二
您只需点击图片，然后通 过右键找到填充图片，就 可以换成您的图片而不影 响效果。
核心成员
技术骨干：姓名
公司职务及社会职务描述。请在这里填入您的内容，可 复制您的内容，然后右键选择“只保留文本”来粘贴您 的内容。
主要操作项目
请在这里填入您的内容，可复制您的内容，然后右 键选择“只保留文本”来粘贴您的内容。更改图片， 您只需要右键点击图片，找到“形状填充”即可更 改为您的图片。请在这里填入您的内容，可复制您 的内容，然后右键选择“只保留文本”来粘贴您的 内容。更改图片，您只需要右键点击图片，找到 “形状填充”即可更改为您的图片。请在这里填入 您的内容，可复制您的内容，然后右键选择“只保 留文本”来粘贴您的内容。更改图片，您只需要右 键点击图片，找到“形状填充”即可更改为您的图 片。请在这里填入您的内容，可复制您的内容，然 后右键选择“只保留文本”来粘贴您的内容。更改 图片，您只需要右键点击图片，找到“形状填充” 即可更改为您的图片。
组织结构
运营总监
董事会 总经理 行政总监
产 市开
企
品 场发
划
部 部部
部
行
后
保
政
勤
安
部
部
部
销售总监
销
售
客
售
后
服
部
部
部
02
——CONTENTS——
产品及服务
Products and Services
产品介绍 主要业务 营销网பைடு நூலகம் 重点项目 核心技术 服务宗旨 服务项目
产品介绍
产品一
您只需点击图片，然后通 过右键找到填充图片，就 可以换成您的图片而不影 响效果。
产品二
您只需点击图片，然后通 过右键找到填充图片，就 可以换成您的图片而不影 响效果。
香奈儿ppt英语
Brand identity ：
(1) the double c chanel in your clothing or leather buckle, can easily be found will cocochanel double c overlapping and designed the logo, it is to let chanel fans crazy about "spiritual symbol". From the first generation of (2) diamond plaid: chanel leather goods more and more love, the three-dimensional diamond plaid unexpectedly also gradually become one of the symbol of chanel, has been used on the new chanel clothing and leather goods. Then is applied to the design of watches, especially "matelassee" series, k gold and stainless steel metal strap, plastic form three-dimensional even "diamond case grain". (3)camellia: chanel now has a special liking for the world of "camellia", "camellia" is tantamount to "national flower" of the kingdom of chanel. Both spring and summer or autumn and winter, it besides are designed to all kinds of qualitative material of camellia act the role ofing is tasted, more often is applied on the garment fabric design. (4) white and black, and dress, the colors of white and black, make chanel more fit, more can highlight the beauty of women.
英文课件香奈儿
After the World War Two, Chanel re-opened the couture house in 1954. In February 1955, Chanel introduced the quilted bag with the shoulder strap(肩带）, named the 2.55 bag after the month and year of its creation. That same year, Chanel launched her first perfume for men, Pour Monsieur（绅士）.
The perfume（香水） No. 5 was created after a fortune teller（算命者） told Coco Chanel that her lucky number was five. It was released on the fifth day of the fifth month of the year, May 5th 1921. It was internationally popular with women of high society in particular. “
The first Chanel costume jewelery collection was introduced in 1924. Harper‟s Bazaar described it as “one of the most revolutionary designs of our time.” In 1926, Chanel introduced the „little black dress,‟ （黑色迷你裙） greeted by Vogue《时尚 》as the „new uniform of the modern woman.‟ That same year, Chanel introduced the classic tweed（传统斜纹软呢） .
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顺德职业技术学院-----14高职英语A4班
Team member：Poly /李晓君 Apple/莫琳萍 Vicky/江静雯 Purple/ 刘紫琪
Eleven/叶丽云 Linda/吴小玲 Selina/ 叶晓艺
Chanel basic information
1.The History of the company
• Logo: double C ‘ CoCo Chanel ‘ CoCo Chanel unique attraction ： • unique attraction ： brief, graceful, brief, graceful, black and white black and white core values: “Popular transient, style is eternal.”
• year of foundation: in 1910 place of foundation: • in Paris .France
back
History of Chanel
In 1910, a millinery shop in Paris
In 1921,first perfume Chanel NO.5 In the second world war ,she closed the couture house In 1954,reback haute couture In 1955,the 2.55 bag.（date of its creation）
She says.
A girl should be two things: classy and fabulous. 每个女孩都该做到两点：有品位并光芒四射。 Fashion passes, style. remains. 时尚会过去，但风格永存 Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. 有些人认为奢侈的反义词是贫穷。事实上不是这样。奢侈的反义词是粗俗。 I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it. 我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。粗俗是我们语 言中最丑的一个词。我从事设计就是为了对抗粗俗。 Innovation! One cannot be forever innovating. I want to create classics. 创造！人不能永远创造。我想做的是制作经典。 A woman who doesn't wear perfume has no future. 不用香水的女人没有未来。
In 1957,received the Fashion Oscar
In 1971,Coco Chanel died
•
பைடு நூலகம்
，
Company Logo
Chanel
Karl Largerfeld
the chief designer from 1983 to now
back
fashion
fashion
unfashionable
Fashion passes, style remains.
——Gobrielle Chanel
Products & Services
• Design philosophy (理念) • Other brands do not have, we have. Other brands have, we have the better one. （人无我有，人有我优） • Fashion passes, style. remains. （时尚会过去，但风格会永存） • Targeting and positioning Rich people, leisure consuming Position rare, art, graceful
back
The Classic Products
in 1955 2.55 bag
in 1957 Two-tone Shoes
back
Chanel
Is a style.
Thank you
---by faitn
Company Background
• Kind of company: Comprehensive management of Transnational Corporations • company’s headquarters: • in Rue Cambon no.31 Paris • registered office: • in France • Employees: • more than 10001 employees all over the world • Reputation: • 1.the second largest private sector energy corporation • 2.In 2008 Forbes the sixth largest company • 3.In2008 Fortune magazine the third-largest corporation
pany background
3.Products and services
Company Logo
Chanel basic information
• Founder and the chief designer： • Gabrielle Bonheur Chanel/Coco Chanel （from 1910-1971 ）
back
Chanel production
Mainly Service for lady
• • • • • • Dress Clothes Makeup Perfume Handbag Shoses
back
The Classic Products
in 1921 Chanel no.5
in 1926 Little Black Dress
Chanel basic information Logo: double C
Company Logo
bac
Innovation! One cannot be forever innovating. I want to create classics.
创造！人不能永远创造。 我想做的是制作经典。
Team member：Poly /李晓君 Apple/莫琳萍 Vicky/江静雯 Purple/ 刘紫琪
Eleven/叶丽云 Linda/吴小玲 Selina/ 叶晓艺
Chanel basic information
1.The History of the company
• Logo: double C ‘ CoCo Chanel ‘ CoCo Chanel unique attraction ： • unique attraction ： brief, graceful, brief, graceful, black and white black and white core values: “Popular transient, style is eternal.”
• year of foundation: in 1910 place of foundation: • in Paris .France
back
History of Chanel
In 1910, a millinery shop in Paris
In 1921,first perfume Chanel NO.5 In the second world war ,she closed the couture house In 1954,reback haute couture In 1955,the 2.55 bag.（date of its creation）
She says.
A girl should be two things: classy and fabulous. 每个女孩都该做到两点：有品位并光芒四射。 Fashion passes, style. remains. 时尚会过去，但风格永存 Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity. 有些人认为奢侈的反义词是贫穷。事实上不是这样。奢侈的反义词是粗俗。 I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it. 我爱奢侈。奢侈并不意味着贵重与装饰华丽，奢侈就是屏除粗俗。粗俗是我们语 言中最丑的一个词。我从事设计就是为了对抗粗俗。 Innovation! One cannot be forever innovating. I want to create classics. 创造！人不能永远创造。我想做的是制作经典。 A woman who doesn't wear perfume has no future. 不用香水的女人没有未来。
In 1957,received the Fashion Oscar
In 1971,Coco Chanel died
•
பைடு நூலகம்
，
Company Logo
Chanel
Karl Largerfeld
the chief designer from 1983 to now
back
fashion
fashion
unfashionable
Fashion passes, style remains.
——Gobrielle Chanel
Products & Services
• Design philosophy (理念) • Other brands do not have, we have. Other brands have, we have the better one. （人无我有，人有我优） • Fashion passes, style. remains. （时尚会过去，但风格会永存） • Targeting and positioning Rich people, leisure consuming Position rare, art, graceful
back
The Classic Products
in 1955 2.55 bag
in 1957 Two-tone Shoes
back
Chanel
Is a style.
Thank you
---by faitn
Company Background
• Kind of company: Comprehensive management of Transnational Corporations • company’s headquarters: • in Rue Cambon no.31 Paris • registered office: • in France • Employees: • more than 10001 employees all over the world • Reputation: • 1.the second largest private sector energy corporation • 2.In 2008 Forbes the sixth largest company • 3.In2008 Fortune magazine the third-largest corporation
pany background
3.Products and services
Company Logo
Chanel basic information
• Founder and the chief designer： • Gabrielle Bonheur Chanel/Coco Chanel （from 1910-1971 ）
back
Chanel production
Mainly Service for lady
• • • • • • Dress Clothes Makeup Perfume Handbag Shoses
back
The Classic Products
in 1921 Chanel no.5
in 1926 Little Black Dress
Chanel basic information Logo: double C
Company Logo
bac
Innovation! One cannot be forever innovating. I want to create classics.
创造！人不能永远创造。 我想做的是制作经典。