商务英语基础上册Unit 11教案
商务英语阅读教案
商务英语阅读教案【篇一：教案-商务英语阅读-unit 11-叶兴国】unit 11teaching objectives:1. to remember and use new words and expressions;2. to learn how businesses publicize their ideas of environmental protection;3. to learn how businesses help their consumers to lead a healthy lifestyle;4. to review and learn some knowledge about idioms;5. to deal with the language points in text a and text b.focuses:1. to learn how businesses publicize their ideas of environmental protection;2. to learn how businesses help their consumers to lead a healthy lifestyle.difficulties:how to help students understand and use english idioms.teaching time: 2 periods.teaching procedures:part i pre-reading questionsit can be used as lead-in questions. for students, they can discuss with each other and will have free answers. part ii extensive readingin this part, there are two texts and their relevant exercises. by reading the texts in limited time, teacher helps students understand the contents and the reading methods to build reading abilities gradually. text a succeeding as a “green” businessa. let the students look at 3 questions first and then read text a as quickly as they can for the first time to get find their answers;b. check the answers to the 3 questions first and then the answers to exercises i ii;e. read through the text and analyze the language points in the text:1. increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越来越多的企业，无论规模大小，都正一窝蜂地涌向“绿色浪潮”。
商务英语第一册十、十一单元教学PPT
Unit 11 Crisis management
Starting up
A Discuss these questions 1 When ,in your opinion, dose a business problem become a crisis. 2 What crisis that business managers have to face can you think of ? 3 What sort of crisis might your own company of institution have to deal with ? 4 What do crisis management team do ? B Crisis management experts have identified the following key steps for companies in a crisis . Use complete the table below. Then discuss your answers. 1 Set up a crisis management team 2 Try to predict what crisis could occur 3 Role play a potential crisis
Showing interest Really? That’s interesting Right/ OK/Mmm/Yes/No Showing empathy I know what you mean How awful Asking for details So what happened? What did you do ? Clarifying Are you saying What (exactly) do you mean by …? Could you be more specific please? Summarising (So) you think (So) what you’re saying is…… Repetition/Question tags A We’ve reduced customer complaint by 30% B 30% ? / Have you ?
《商务英语综合教程》 Unit (11)
3. The government decided to adjust their policy according to the
.
4. It’s the most competitive market in the world, because every
wants to
succeed in China.
1. Focusing too much on the little stuff. “First, you need to get your business off the ground,” says Steve Tobak, founder of Invisor Consulting, a business strategy firm, and author of Real Leaders Don’t Follow: Being Extraordinary in the Age of the Entrepreneur. While this directive may seem obvious, new business owners can get really bogged down by the details. Don’t do this. By getting sidetracked focusing on things like how your business cards look or the design of your logo, founders are wasting valuable time. Instead, concentrate on tasks that will help propel your business to the next level.
商务英语第一册十、十一单元教学PPT-18页文档资料
He remembered to reply to the complaint .(He didn’t forget)
He remembers replying to the complaint .( He has a clear memory of this )
look people directly in the eye at all things. nod your head often to show interest. repeat what the speaker ha said in your own words. be aware of the speaker’s body language interrupt the speaker often to show you are listening. think about what you are going to say while the speaker is talking use body language to show you are attentive try to predict what they are going to say next. ask questions if you do not understand say nothing until you are absolutely sure that the speaker has finished.
Listening ( new ideas in customer care)
A 10.1 Chris Storey is Senior Lecture in marketing at the City University Business School in London . In the first part of the interview , Chris defines customer service as a) ‘doing the right thing’ and b) ‘ delighting customers’ .What examples dose he give to illustrate these two ideas ?
商务英语实训教程上册上册 unit 11 Product Life Cycle教师参考
教师用书
Unit（11）Product Life Cycle
Pre-reading questions
What do you know about product life cycle?
The product life cycle goes through many phases, involves many professional disciplines, and requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures; To say that a product has a life cycle is to assert four things: 1) that products have a limited life, 2) product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller, 3) profits rise and fall at different stages of product life cycle, and 4) products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life cycle stage.
教参《英语 基础模块》上册 Unit 11
教学目标教学要求与建议I. Warming Up1. 教学内容分析与要求“热身”部分设计了一个自由发挥的填空题，让学生讨论好朋友应该具备什么样的品质。
这部分的目的是：呈现本单元的中心话题——友谊，帮助学生在头脑中形成一个有关“好朋友”的信息；复习并学习表述友谊的相关词语。
2. 教学建议（1）教师先引导学生谈论课文插图。
让学生们谈谈自己的好朋友是什么样的。
（2）由看图讨论过渡到Warm up 中的 2 个问题，布置任务要求学生根据问题谈个人的看法。
（3）检查学生预习生词和短语的情况，鼓励和促进全班学生养成课前预习的良好学习习惯。
II. Reading1．教学内容分析与要求本单元话题是“友谊”，谈论有关交友和什么是真正的朋友，让学生从中增强对友谊的理解。
Reading 部分承载着整个单元最重要的语言和文化信息，也是教师在整个教学过程中需要重点处理的部分。
文章的标题是“交友”，叙述了人们在生活中有很多的朋友，但什么人才是你真正的朋友，那就是可以同甘苦共患难的人，一个你可以依赖的人。
最后，文章提出，友谊是人一生中最宝贵的东西之一。
通过阅读本篇课文，学生不仅要进行阅读技能的训练，学习一些新的词汇和短语的表达方式，还要在阅读过程中了解如何认识结交真正的朋友。
2. 教学建议在阅读课文之前，教师可从不同的角度引导学生思考为什么朋友对我们这么重要，然后让学生相互交流，教师作出总结。
本课文学习的主要目的是：一是了解朋友有很多种，如校友、工友、室友、棋友等等在日常活动中结交的朋友，但真正的“best friends” 和 “close friends” 又是什么样的呢？二是让学生明白真正的友谊是人一生中最宝贵的东西；三是让学生在语境中学习并掌握文章中的词汇和短语的用法。
课文教学步骤建议如下，供参考： 1）要求学生独立阅读课文，帮助他们理解课文大意。
指导学生通过上下文，对生词进行大胆猜测，或者暂时略过。
2）细读课文，抓住文中的关键信息和段落大意。
剑桥商务英语》授课教案Unit 11
Unit 11 (a) Arranging a conferenceI. Teaching Objectives:i. To enable Ss to talk about arranging a conferenceii. To practise reading and listening for specific informationiii. To review language for checking and confirmingiv. To practice writing a letter of confirmationII. Materials needed:Cassette-Pass Cambridge BEC PreliminaryCards- 7 Cards: one set of cards per pair / group to be photocopiedfrom T’s GuideIII. Teaching Process:i.Unit overview·An enquiryV ocabulary: Ss order cards showing how to arrange a conference.Listening 1: Ss listen to a telephone call about arranging amarketing conference and answer true/false questionsbefore filling in a form.Speaking: Ss discuss what the conference orgainser’s job involves.Reading: Ss scan advertisements about three conference venues forspecific information.Speaking: Ss work in pairs and select a venue for the marketingconference.·Confirming arrangementsListening 2: Ss listen to a telephone call in which conference arrangements are checked and complete notes.Language focus: Ss review language for checking and confirminginformation.Speaking: Ss discuss a conference programme. (Activity sheet pages 126 and 130)Writing: Ss work in pairs to plan and then write a letter of confirmation.·Self-studyV ocabulary: Collocation exercise (conference verbs and nouns).Gap-fill exercise (conference vocabulary).Language focus: Question writing (linked to conference nouns).Keyword exercise (conference).Writing: Making the letter from the previous section more concise.Exam practice: Memo writing.ii.Detailed study of this unitStep 1 An enquiryWarmer: T introduces the subject of conferences and elicits briefly whether students have attended or organized conferences and their general opinion of them.Ex. 1 V ocabularyT hands out a set of cards to each pair of students to sort into the correct order for organising a conference. This vocabulary will be recycled in this step. We need to concern about the details of the conference which include choice of location, equipment needed, budget, date, duration, finalizing the programme details, invitation of delegates and asking for a quotation.Suggested answer:1.decide on the budget2.decide on the duration3.arrange a date4.choose a location5.invite the delegates6.finalise the programme detailsanize the equipment requiredEx. 2 Listening 1T sets the scene before playing the cassette. Students complete the true/false exercise.Notes:1.Europa Events: 欧罗巴会务服务公司2.Amtech: 美国公司，从事超声波金属焊接设备的生产，在世界各地设有销售和服务机构3.…make a written proposal: 写一份书面提案Ex. 3 Listening 1Ss listen again and complete the form. Ss check answers in pairs before class feedback.Ex. 4 SpeakingSs draw up a list of what they th ink Rachel’s job involves. T then asks them if they would like to do such a job.Useful expressions:1.answering calls about arrangement of conferences2.asking for the details of the conference which include venue,date, duration, price, number of delegates, equipment, catering,etc.3.offering quotation4.checking or confirming information on the phone or in a writtenformEx. 5 ReadingBefore Ss read the proposals, T elicits the type of information Ss would need for deciding on a venue for a conference ( price? Near the centre/airport? Attractive location? Modern or old-style charm? etc.) Ss then read the three descriptions and complete the scanning exercise. T points out that the answers may include more than one hotel.Note: 1. within walking distance: 数步之遥Suggested answer:1.The Plaza and The Grand Hotel2.The Grand Hotel and the Karoliny Conference Centre3.The Plaza4.The Grand Hotel5.The Karoliny Conference Centre6.The Plaza and The Karoliny Conference Centre7.The Karoliny Conference CentreEx. 6 SpeakingSs work out which hotel would be cheapest for Daniel’s conference. They then decide if any other considerations would outweigh this factor. For instance, location/ venue, distance from the centre/airport, setting, modern or old-style charm.Step 2 Confirming arrangementsEx. 1 Listening 2Before the listening exercise, T asks Ss to read through Rachel’s notes and checks Ss know what type of information they are listening for. Then T replays the cassette for Ss and focuses on language for checking before referring Ss to the Don’t forget! section.Note: 1. Sure, go ahead. 对，接着说。
基础英语Unit 11 Tour (教案)
（答案是A）
B部分.
Listen to the conversation and choose the correct answer:（教学方法与A部分相同）
（二）Listening讲授新课（40分钟）
A部分.
Look at the pictures below and listen to the tape of a conversation and choose the correct answer:
Step 1（第一步）: Learn some new words and some phrases first students read the new words after the teacher（学听力A部分相关词汇）
（校对答案，教师讲解难句）
（答案是1.B 2.A 3.A 4.A 5.A）
C部分.
Listen to the conversation and mark T or F before the statements (T-true, F-false):
Step 1（第一步）: Learn some new words and expressions:学听力c部分相关词汇
Step 1（第一步）: Learn some new words and expressions (学听力A部分相关词句)
exciting令人兴奋的，令人激动的
Cantonese广东的，广东人，广州话
most of the time大部分时间
in fact实际上
Haven’t seen you for a long time.好久不见了。
当代商务英语综合教程1 Unit 11 A Lesson Learned at Midnight
In-class Task 1
2. ... and never forget that there is also a divine spark of goodness in me, too ― then I find that the “score” of my bad mistakes and regrets at the end of each day is greatly reduced. (line 25)
forgive people, especially in trying to forgive very keen or brilliant people. A
man may be a genius but he can still do things that practically break your
certain forces of25 evil ever present in me ― and never forget that there is
also a divine spark of goodness in me, too ― then I find that the “score”
of my bad mistakes and regrets at the end of each day is greatly reduced.
and “sing” and “music” and “dance” — in the language of all
mankind since the beginning of recorded time? This belief makes me
downright proud to be a human being.
剑桥商务英语(初级)课件：BEC Unit11
New words & Expressions
high-heel shoes 高跟鞋 be clear of obstacles 没有障碍物 be kept clear 保持畅通 tie back one’s hair 把头发向后扎起来 protective mask 防护面具 white coat 白大褂 bend one’s knees [bend] 屈膝 workplace etiquette 工作场所行为规范
When 和while 的区别
When 通常指的是某一点时间 While 通常指的是动作发生的过程，
与during 相似。
பைடு நூலகம்
New words & Expressions
pregnant 怀孕的 Space Mission Stimulator 太空任务模拟器 heat exhaustion 中暑衰竭 dehydration 脱水 choke 窒息，哽住 aquarium 水族馆 dolphin 海豚 bruise 瘀伤
New words & Expressions
university campus 大学校园 suburban office park 郊区版公园区 Geneva [dʒi'ni:və] n 日内瓦(瑞士南部城市)
常与go的搭配有（go+v+ing）
go running 去跑步 go skiing 去滑雪 go fishing 去钓鱼 go swimming 去游泳 go hiking 去远足 go camping 去露营 go skating 去滑冰
New words & Expressions
fire exit 安全出口,紧急出口 clearly marked 清楚地标明 clock in 用打卡机记录上班时间 fire drill [dril] 消防训练,火灾避难训练 delete [di'li:t] vt 删除 get the sack 被解雇,被解职
Unit 11 教案
Unit 11 meenano维修服务教学目标本单元要求掌据的项目1．服务场景的工作内容和服务标准要求掌握维修服务的英文交际常用语句，包括组修的中报与受理、介绍、询问与检查具体情况、登门服务、维修要求、建议、实施和验收结果等场景中恰当沟通与交2．掌握服务常用语句Accepting maintenance requirementsLet me connect you to my supervisor,contact housekeeping nowi'iisend someone up right away.what's your room number/ address?i'li check and see what the problem isi'il send for an electrician to check it outGeneral problemsit's too cold in hereThe heat is out.The furniture is brokenThe roof is leakingTheres no electricity.there're cockroachesches in the roomThe toilet is runningThe toilet wont flush.I can't get on the InternetThe air conditioner isn t working.Theres no hot water.sink is cloggedMy kitchen sink isn't draining properlysmell gas.The pipe is leaking.Onsite checking and repairingHello, Did you call us?Im a workman from.,but are you,.?Maintenance. may I come in?My name is.. his is my work IDit's out of orderi'il replace it with a new one.I need to go back to get more toolsDo you want me to fix the door handle?There will be no labor charges for the repairs, but we must charge you for replacement partsDo you want me to change it?FinishIs everything all right, Sir?Everything is OK, MadamI hope everything is satisfactory.Would you sign the repair record, please?If you have any problems, just call us3. Language SkillsListening听客的维修申报和提出的要求以及服务人员的回应。
商务英语基础上册Unit 11教案
【Title of Lesson】Unit 11 Inquiries and Replies【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic knowledge of inquiries and replies.2. To let the students know some words and phrases about inquiries and replies.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about inquiries and replies.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, trai n students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of knowing what are inquires and their replies.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about inquiries and replies.2. Some sentences patterns about inquiries and replies.【Teaching Difficulties】How to enable students to make inquiries and replies.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through free talk to lead in the new lesson. Such as:T(Teacher): Hi, Liming! What a nice coat you are wearing!Ss(Students): Thank you.T: How much is it?Ss: Well, it cost me 200 yuan.T: Oh, it is worth the money.T: This is the way to make inquiries and replies. You know ,when you want to know the price of something you don’t know, you will ask others, or you will go to a shop to ask the assistant for price. So Making inquiries and replies in daily life is very important ,today we will learn about inquires and replies.2. Explaining in detail the ways of making inquiries and replies in foreign trade.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about inquires and replies. Now let’s listen carefully how do they make inquires and replies at the Fair.1. Listening ActivityA. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task one together.B. Ask Ss to say their answers out, one student acts as the representative in each group.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue again and do Task two: Filling the missing words together.E. Listen to the dialogue for the last time and do Task three: Answer the following questions. Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make inquiries and replies.Next we will do pairworks according to the following situations:A. PPT shows the situation and some useful knowledge:Situation : Student A is a businessman/ businesswoman of Zhejiang Light Industrial Products Import & Export Corporation. Student B is a customer from England，who is making an inquiry at Student A.Useful knowledge:I’d like to make an inquiry for….At what price…?I shall be glad if you ….What about …?Thank you for….A Model Dialogue:A:Good afternoon. I’m from Zhejiang Light Industrial Products Import & Export Corporation. Here’s my card.B:Thank you. I’m from England and we are interested in your canned mushrooms.Nice to meet you.A:Nice to meet you, too. I hope we can do business together.B:I’m glad to hear that. Would you please give me a brief introduction to your product?A:Sure. Our canned mushrooms are full of minerals, high in protein, rich in nourishment and tasty. B:It sounds good and I hope they will be popular with the consumers in our country.A:I hope so.B:Thank you for your introduction. I’d like to have your lowest quotation CIF London.A:Thank you very much for your inquiry.B. Two Ss a group. One student acts as a purchase manager in a foreign trade company to make inquiries to your partner(a salesman from another country). Then change the roles .Aim: Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Teacher’s words】Just now we have learnt something about making inquiries in daily life.Now we’d like to know what inquiries are and what are their replies. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. What is an inquiry?2. What should be included in a letter of inquiry?3. When is a specific inquiry needed?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence after another.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)True or False questionsA. PPT shows five sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks..(4)Choosing GameA. PPT shows eight incomplete sentences with four choices below each sentence.B. Ask Ss to choose the best answer.C. Teacher checks.D. Ss read the completed sentences together.Aim: Through self-study activity and Guessing game to let Ss know the meaning of text about making an introduction, master some useful words,phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will play two games:Chinese Whisper (传话游戏). In Chinese Whisper game, a sentence using a certain tense in this unit will be chosen and will be shown on PPT after the game is finished to check their answer. The group which whispers the very sentence correctly wins.Chinese Whisper (传话游戏)A. As many players as possible line up such that they can whisper to their immediate neighbours but not hear any players farther away.B. The player at the beginning of the line whispers the sentence given by the teacher as quietly as possible to her/his neighbour.C. The neighbour then passes on the message to the next player to the best of his or her ability.D. The passing continues in this fashion until it reaches the player at the end of the line, who calls out the message he or she received.E. Teacher checks the answers.Aim: Through this step of Games for Grammar to let Ss study and review grammar knowledge about tens happily and unconsciously. And train the Ss’s being active in obtaining information, enhance their skills of listening and speaking.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets. “and “Choose the best answer.” to consolidate the grammar of tense.（2）Let Ss do the exercises “Translate the following sentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making inquiries and replies.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. Emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making inquiries and replies further.Step 5: Homework【Teacher’s words】: Here there are four pieces of homework. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making inquiries and replies.Aim: Through assignment by levels to let Ss choose their homework by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating wit h others.。
教参《英语基础模块》上册Unit11
教参《英语基础模块》上册Unit11教学⽬标教学要求与建议I. Warming Up1. 教学内容分析与要求“热⾝”部分设计了⼀个⾃由发挥的填空题，让学⽣讨论好朋友应该具备什么样的品质。
这部分的⽬的是：呈现本单元的中⼼话题——友谊，帮助学⽣在头脑中形成⼀个有关“好朋友”的信息；复习并学习表述友谊的相关词语。
2. 教学建议（1）教师先引导学⽣谈论课⽂插图。
让学⽣们谈谈⾃⼰的好朋友是什么样的。
?（2）由看图讨论过渡到Warm?up?中的 2?个问题，布置任务要求学⽣根据问题谈个⼈的看法。
（3）检查学⽣预习⽣词和短语的情况，⿎励和促进全班学⽣养成课前预习的良好学习习惯。
II. Reading1．教学内容分析与要求本单元话题是“友谊”，谈论有关交友和什么是真正的朋友，让学⽣从中增强对友谊的理解。
Reading?部分承载着整个单元最重要的语⾔和⽂化信息，也是教师在整个教学过程中需要重点处理的部分。
⽂章的标题是“交友”，叙述了⼈们在⽣活中有很多的朋友，但什么⼈才是你真正的朋友，那就是可以同⽢苦共患难的⼈，⼀个你可以依赖的⼈。
最后，⽂章提出，友谊是⼈⼀⽣中最宝贵的东西之⼀。
通过阅读本篇课⽂，学⽣不仅要进⾏阅读技能的训练，学习⼀些新的词汇和短语的表达⽅式，还要在阅读过程中了解如何认识结交真正的朋友。
2. 教学建议在阅读课⽂之前，教师可从不同的⾓度引导学⽣思考为什么朋友对我们这么重要，然后让学⽣相互交流，教师作出总结。
?本课⽂学习的主要⽬的是：⼀是了解朋友有很多种，如校友、⼯友、室友、棋友等等在⽇常活动中结交的朋友，但真正的“best?friends”?和 “close?friends”?⼜是什么样的呢？⼆是让学⽣明⽩真正的友谊是⼈⼀⽣中最宝贵的东西；三是让学⽣在语境中学习并掌握⽂章中的词汇和短语的⽤法。
?课⽂教学步骤建议如下，供参考：?1）要求学⽣独⽴阅读课⽂，帮助他们理解课⽂⼤意。
指导学⽣通过上下⽂，对⽣词进⾏⼤胆猜测，或者暂时略过。
商务英语翻译(英译汉)第二版电子教案第11单元
3.级转移翻译法
所谓“级转移翻译法”,就是指在翻译 过程中，因翻译所涉及的两种语言之 间存在着“级”差异而采用与原文中 的“级”不对应的表达方式的做法。
Yet it is painfully apparent that millions of Americans who would never think of themselves as law-breakers, let alone criminals, are taking increasing liberties with the legal codes that are designed to protect and nourish their society.
Acceleration of the disposal of bad loans has been criticized as causing the current economic plight, with falling stock prices and financial uncertainty.
Problems arising from the declining birthrate and graying of the population were recognized nearly half a century ago.
半个世纪以前，人们就已经注意到出生率下降和 人口老龄化所带来的各种问题。
政府应该通过大胆的日元卖出和美元买进的运作 方式及时干预汇兑市场。
政府应该大胆卖出日元和买进美元来及时干预 货币市场。
2.视角转换翻译法
由于英汉两种语言的差异导致描述事 物时出现视角差异，这时，为使译文 忠实、通顺、自然、晓畅，就不得不 根据汉语语言的表达习惯和汉民族的 思维方式，将译文以不同于原文的叙 述视角但却充分传达出原文精神实质 的一种翻译方法。
unit11教(学)案-体验商务英语综合教程
外语外贸职业学院教案备课纸（2）主任审阅_____________ 授课教师年月日年月日外语外贸职业学院教案备课纸（3）外语外贸职业学院教案备课纸（3）外语外贸职业学院教案备课纸（3）外语外贸职业学院教案备课纸（4）授课容Unit 11 CulturesStarting up1.Imagine you have a foreign friend Jerry will visitChina, what suggestions will you give to him?2.Look at tips for visiting another country or doingbusiness there, and think about which tips are goodadvice for our country.Vocabulary: Company culturesannual leaves; casual; shift work; flexible hours;innovation; empower; procedure; incentive; efficient Here are different points about company arrangements. Let’learn it.Complete those sentences with the items in brackets. And you guys do the group-work to discuss the type of organization that you would like to work for.Do Exercise C and then work in pairs to discuss and rank the characteristics.Listening: Cultural mistakesListening four people talk about cultural mistakes; and do you know what other examples do you know? Think about what could we do to avoid serious mistakes?Language focus 1: should/shouldn’tSs look should/shouldn’t to give advice and to say that something is or isn’t a good idea.1)Ss read through and teacher explainsthe Languagefocus box.We use should and shouldn’t to give advice and make suggestions.E.g. We should wear formal cloths to the dinner.We often use I think or I don’t think with should to say something is or isn’t a good idea.E. g.Do you think I should learn to speak the local language?Please pay attention to should+V.(room form of the verb)外语外贸职业学院教案备课纸（4）授课容Unit 11 CulturesLanguage focus 1: should/shouldn’tSs complete the Exercise A individually;For Exercise B, Ss do the pair work and check the answers around the class.E.g. (1) I don’t think he should go to Paris next week.(2) You shouldn’t buy a franchise.(3) She should take the customers to an expensive restaurant.(4) I don’t think we should launch the new product now.(5) My boss doesn’t think it is too late to send the report now.(6) We shouldn’t order now.For Exercise C, Ss do the first sentence together to demonstrate the exercise. Then get Ss to write sentences individually using should or shouldn’tReading: Wal-Mat in GermanySs discuss the questions in Exercise A, and teacher summarized those answers to make a list of the cultural differences on the board;Give Ss a few minutes to scan the article to see if any of the differences listed on the board appear in the article; Clarify any difficult vocabularies (such as pulled out, discount chains, habits, sensitivity, chant, union).The whole class reads the article again in more detail and does the Exercise C together.Ask Ss to work in small groups to list the problems that Wal-Mart had in Germany. Next teacher explain to Ss that the answers lie in some paragraphs, but pay attention to use should/shoul dn’t to rewrite the sentences. For example:1). Wal-Mart should deal with different corporate cultures with more sensitivity.2). Wal-Mart should use local management3). Wal-Mart should care less together whether its foreign stores carry the name derived from its founder.外语外贸职业学院教案备课纸（4）授课容. . . .11 / 11。
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【Title of Lesson】Unit 11 Inquiries and Replies【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic knowledge of inquiries and replies.2. To let the students know some words and phrases about inquiries and replies.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about inquiries and replies.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, trai n students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of knowing what are inquires and their replies.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about inquiries and replies.2. Some sentences patterns about inquiries and replies.【Teaching Difficulties】How to enable students to make inquiries and replies.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through free talk to lead in the new lesson. Such as:T(Teacher): Hi, Liming! What a nice coat you are wearing!Ss(Students): Thank you.T: How much is it?Ss: Well, it cost me 200 yuan.T: Oh, it is worth the money.T: This is the way to make inquiries and replies. You know ,when you want to know the price of something you don’t know, you will ask others, or you will go to a shop to ask the assistant for price. So Making inquiries and replies in daily life is very important ,today we will learn about inquires and replies.2. Explaining in detail the ways of making inquiries and replies in foreign trade.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about inquires and replies. Now let’s listen carefully how do they make inquires and replies at the Fair.1. Listening ActivityA. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task one together.B. Ask Ss to say their answers out, one student acts as the representative in each group.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue again and do Task two: Filling the missing words together.E. Listen to the dialogue for the last time and do Task three: Answer the following questions. Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make inquiries and replies.Next we will do pairworks according to the following situations:A. PPT shows the situation and some useful knowledge:Situation : Student A is a businessman/ businesswoman of Zhejiang Light Industrial Products Import & Export Corporation. Student B is a customer from England，who is making an inquiry at Student A.Useful knowledge:I’d like to make an inquiry for….At what price…?I shall be glad if you ….What about …?Thank you for….A Model Dialogue:A:Good afternoon. I’m from Zhejiang Light Industrial Products Import & Export Corporation. Here’s my card.B:Thank you. I’m from England and we are interested in your canned mushrooms.Nice to meet you.A:Nice to meet you, too. I hope we can do business together.B:I’m glad to hear that. Would you please give me a brief introduction to your product?A:Sure. Our canned mushrooms are full of minerals, high in protein, rich in nourishment and tasty. B:It sounds good and I hope they will be popular with the consumers in our country.A:I hope so.B:Thank you for your introduction. I’d like to have your lowest quotation CIF London.A:Thank you very much for your inquiry.B. Two Ss a group. One student acts as a purchase manager in a foreign trade company to make inquiries to your partner(a salesman from another country). Then change the roles .Aim: Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Teacher’s words】Just now we have learnt something about making inquiries in daily life.Now we’d like to know what inquiries are and what are their replies. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. What is an inquiry?2. What should be included in a letter of inquiry?3. When is a specific inquiry needed?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence after another.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)True or False questionsA. PPT shows five sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks..(4)Choosing GameA. PPT shows eight incomplete sentences with four choices below each sentence.B. Ask Ss to choose the best answer.C. Teacher checks.D. Ss read the completed sentences together.Aim: Through self-study activity and Guessing game to let Ss know the meaning of text about making an introduction, master some useful words,phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will play two games:Chinese Whisper (传话游戏). In Chinese Whisper game, a sentence using a certain tense in this unit will be chosen and will be shown on PPT after the game is finished to check their answer. The group which whispers the very sentence correctly wins.Chinese Whisper (传话游戏)A. As many players as possible line up such that they can whisper to their immediate neighbours but not hear any players farther away.B. The player at the beginning of the line whispers the sentence given by the teacher as quietly as possible to her/his neighbour.C. The neighbour then passes on the message to the next player to the best of his or her ability.D. The passing continues in this fashion until it reaches the player at the end of the line, who calls out the message he or she received.E. Teacher checks the answers.Aim: Through this step of Games for Grammar to let Ss study and review grammar knowledge about tens happily and unconsciously. And train the Ss’s being active in obtaining information, enhance their skills of listening and speaking.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets. “and “Choose the best answer.” to consolidate the grammar of tense.（2）Let Ss do the exercises “Translate the following sentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making inquiries and replies.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. Emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making inquiries and replies further.Step 5: Homework【Teacher’s words】: Here there are four pieces of homework. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making inquiries and replies.Aim: Through assignment by levels to let Ss choose their homework by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating wit h others.。