商务英语写作(修订版) 第四章 (Lily)

• Apple
• 1 Infinite Loop • Cupertino, CA 95014 • 408.996.1010
• Telephone:86-755-88396091Mobile Phone:13058033640Fax:86-75588396094Address:4th floor, building 3, Tangtou 3rd Industrial Park, ShiYan town, Baoan DistrictZip:518108Country/Region:China (Mainland)Province/State:GuangdongCity:She nzhen
Quantity 400 meters 500 meters 300 meters
Pattern No. 28 48 69
Prices $ 200 per meter $ 150 per meter $ 120 per meter
We are looking forward to your reply.
We hope this transaction will lead to an enduring relationship between us.
Yours sincerely, Rose Keynold
III. Sample Contrast
1. Placing an order
Poor
Dear Mr. Chen: We have got your letter of July 12 and received patterns of your cotton prints. We’d like to order the following items:
Since we need the goods quite urgently, please effect shipment one month after receipt of our L/C.
Yours Sincerely, Simon White
II. Sample Analysis
Letter B Confirming an order for tea
customer ✓ Hope for further order
2. Confirmation letters
When you are unable to accept the order, you should reply in time either to decline the order or to make a counter-offer. ✓ Thanks for the order ✓ Proper reasons to decline the order with regret ✓ Recommendation of other items as a replacement or presentation of counter-offer ✓ Hope for serving the customer in the future
(Tosis
Letter B Confirming an order for tea
(Continued)
According to the terms of L/C, we have drawn upon you for the amount of invoice, $4,200, at three months, sight upon you through Bank of China, Singapore Branch, and we trust you will meet the bill on presentation.
2. Confirmation letters
The letter contains the following parts: ✓ Thanks for the order ✓ Favorable comment on the items required ✓ Assurance of the best attention ✓ Other items which may be of interest to the
Sincerely yours, Mary Smith
III. Sample Contrast
1. Placing an order
Improved
Dear Mr. Chen: Thank you for your letter of July 12 and patterns of your cotton prints. We find both quality and prices satisfactory and are pleased to order the following items:
5 chests of West Lake Longjing Tea—$2,000 5 sacks of Hainan Languiren Tea—$2,200
We have already applied for import license and L/C for this order and will inform you of the reference numbers of both as soon as our applications have been approved by the government agencies concerned.
1. Order letters
Usual information includes: Item names; Item models; Quantity of each item; Unit price; Total price; Other information such as color, size, weight, material, and other special features.
(To be continued)
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• Apple, the famous manufactor of phone and computer, is going to buil a exhibition hall in New York. They need a lot of lights to docurate the hall, and they want to cooperate with a Chinese company. After taking part in the Guangzhou Fair, they found that the lights produced by a company in Shenzhen are favorable. Therefore, they begin to contact the Shenzhen's company for buying different kinds of lights.
Order letters need to be clear and concise to avoid confusion. Besides sufficient information must be provided so that there will be no further questions about the order.
Quantity 400 meters 500 meters 300 meters
Pattern No. 28 48 69
Prices (net) $ 200 per meter $ 150 per meter $ 120 per meter
Our usual terms of payment are one month from date of invoice. We hope to get the goods before July 31.
Chapter 4
Order Letters and Confirmation Letters 订单与确认函
1. Order letters
An order letter is defined as “a request by a customer for a company to supply goods or services”.
2. Confirmation letters
When a company receives an order letter or order form, it often responds with a confirmation letter. A confirmation letter must be clear and specific about what is being confirmed or what is being changed.
shipped the tea by MS (motorship) Pioneer, leaving here for Singapore
today. We are sure that the goods will reach you safely and will give you every satisfaction.
Dear Mr. Simon White: Thank you for your esteemed order dated October 15 for:
5 chests of West Lake Longjing Tea—$2, 000 5 sacks of Hainan Languiren Tea—$2, 200 Our best attention has been paid to the execution of this order, and we have
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II. Sample Analysis
Letter A Placing an order for tea