schiffman16_tif 中山大学吴柏林教授 “广告心理学(清华大学出版社2010)”绝密资料
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Chapter 16: Consumer Decision Making and Beyond Multiple Choice Questions:
1. A no choice decision is referred to as a _____.
a.decision making process
b.free decision
c.Dobson’s choice
d.Hobson’s choice
(d; Difficulty 1, p. 548)
2.One of the core American values with regard to decision making is:
a.restrictions on decisions.
b.freedom of choice.
c.Hobson’s choice.
d.never having full freedom of choic
e.
(b; Difficulty 1, p. 548)
3.Research has shown that when consumers are given a choice between two
products:
a.they are left confused.
b.they are left feeling resentful.
c.it stimulates sales.
d.they are always demanding having more options.
(c; Difficulty 2, p. 548)
4.Which of the following is not one of the major purchase decisions?
a.brand decisions
b.channel decisions
c.payment decisions
d.price decisions
(d; Difficulty 3, p. 548, table 16-1)
5.The basic purchase or consumption decision is:
a.the decision whether to purchase or not.
b.the decision where to purchase from.
c.the decision of how to pay for it.
d.deciding on which brand to purchas
e.
(a; Difficulty 3, p. 548, table 16-1)
6.Which of the following is not one of the major payment purchase decisions?
a.to pay or not to pay for the product
b.to pay using a credit card
c.to pay in cash
d.to purchase in installments
(a; Difficulty 3, p. 548, table 16-1)
7.Which of the following is not a major channel purchase decision?
a.to purchase from a department store
b.to purchase using a credit card
c.to purchase online
d.to purchase by phone
(b; Difficulty 3, p. 548, table 16-1)
8.Which of the following is not one of the three main levels of consumer decision
making?
a.extensive problem solving
b.limited problem solving
c.routinized problem solving
d.habitual purchases
(d; Difficulty 2, p. 549)
9.When consumers have not established criteria for evaluating a product category or
specific brands in that category, then they are facing a/an _____ situation.
a.extensive problem solving
b.limited problem solving
c.routinized problem solving
d.habitual purchases
(a; Difficulty 2, p. 549)
10.When consumers need a great deal of information to establish a set of criteria on
which to judge specific brands and a large amount of information concerning each of the brands considered, then they are facing a/an _____ situation.
a.extensive problem solving
b.limited problem solving
c.routinized problem solving
d.habitual purchases
(a; Difficulty 2, p. 549)