国际企业管理(文化、战略与行为) 期末重点复习

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国际企业管理期末

国际企业管理期末

国际企业管理期末复习需要掌握的内容第一章导论一、国际企业:从事国际商务经营活动的企业二、跨国公司:其拥有或控制以境外为基地的生产或服务机构。

这种企业并不总是股份公司或私人公司,它们也可以是合作社或国家所有的实体。

跨国公司一词系指在两个或更多国际的实体所组成的公营、私营或混合所有制企业,不论这种实体的法律形式和活动领域如何;该企业在一个决策体系下运营,通过一个或一个以上的决策中心确定一致的政策和共同的战略;该企业中各个实体通过所有权或其他方式结合在一起,从而其中一个或更多的实体得以对其他实体的活动实行有效的影响,特别是与别的实体分享知识、资源和责任。

三、企业跨国经营的动因其一,保护自己,免受国内商业周期风险和不确定性之累。

其二,为自己的产品和服务叩开正在成长的世界市场大门。

其三,对日趋激烈的国外竞争做出反应。

其四,降低成本。

其五,通过到国外市场的内部去生产,跨国企业可绕过关税壁垒。

其六,跨国企业希望利用技术专长自己直接制造产品,而不是允许别人使用这种技术去生产产品。

四、国际企业发展的四个阶段(一)间接或被动的进出口阶段(二)直接或主动地进出口阶段(三)设立海外代理机构阶段(四)成熟的多国导向型阶段第二章国际贸易与国际投资理论一、垄断优势理论、所有权优势、区位优势、内部化优势理论、邓宁的折中理论及波特的国家竞争优势理论的主要内容及其运用。

1、垄断优势论:1、产品市场垄断优势;2、生产要素垄断优势;3、规模经济优势;4、政府政策带来的优势2、所有权优势:(1)独占无形资产所产生的优势;(2)规模经济所产生的优势3、区位优势:集群与国际竞争优势有十分重要的联系4、影响区位优势的因素:1、生产要素;2、市场定位;3、贸易壁垒;4、经营环境5、内部化优势理论:厂商为了避免外部市场不完全而引起的不利因素如交易成本过高等,往往独占新技术、管理技能、信息、商标等无形资产,在对外直接投资的情况下,将这些资产经由内部通道,而不是在外部市场进行知识转让,最后将产品或服务再行销售。

国际企业管理复习题

国际企业管理复习题

国际企业管理期末复习题一、单选题1.国际利益分配模型表明,资本的跨国移动会增加(C资本输入输出双方国家)的国家利益。

2.实施产品出口战略可以有利于实现规模经济效益,这在(C飞机制造业)中表现显着。

3.21世纪企业的环境适应模式是以(A文化信息)为中心的适应关系。

4.IBM在国外长期推行的是( D独资企业)战略。

5.( D大陆法系)又称为成人法。

6.与普通商品的交易不同,技术的转让是( C占有权)的转让。

7.采用事业部制结构较多的是(B亚洲)的公司。

8.生产经营空洞化是实施(C分包)战略所必须应付的严峻问题。

9.构成延伸产品的标志是(C附加价值)产品组合。

10.国际直接投资是指(B生产资本)的国际化。

11.将多向发展产品和多个目标市场结合起来是(D特殊型)产品组合。

12.构成形式产品的标志是(B商标)。

13.国际企业各种全球化战略之间的关系是(D既互相独立又相互依存)。

14.对国际经营人员考评的中心内容为(B业绩考评)。

15.如果企业产品多样化程度小于10%,而且国际营销比重也有限,那么应该采取(C国际事业部组织结构)的组织形式。

16.丰田公司在4个东南亚国家中有零部件和产品的生产销售网络,表明此时的国际企业处于(A独立子公司阶段)17.以现有产品或市场为基础,利用技术、设备、销售等潜力,扩大产品组合的广度,这是(B扩张型)产品组合。

18.世界着名的(IBM)公司,在公司内曾长期保留国际部,负责全球营销业务。

19.世界范围内的制成品与提供原料的分工是(B垂直式)20.如果企业只具备所有机优势和内部化优势,就应选择(B出口贸易)21.21世纪企业的环境适应模式是以(A文化信息)为中心的知识关系22.下列行业中易被没收、征用和国有化的行业是(A石油开采)23.根据本企业专长,生产销路好的产品项目或提供某些特需产品,这是(A特殊型)24.如果一国提高利率,那么会出现(C 该国货币远期汇率下跌)25.当英国的通货膨胀率比美国高,则(C 英镑汇价下降)26.下列哪种国际化经营享有国外经营管理权。

国际企业管理复习提纲

国际企业管理复习提纲

《国际企业管理》期末复习提纲(2015-2016学年第一学期考试形式:闭卷)一、考试题型1、名词解释(5小题,每小题4分,共20分)2、单项选择(10小题,每小题1分,共10分)3、多项选择(10小题,每小题2分,共20分)4、论述题(2小题,共32分)5、案例分析(1个案例,共18分)二、答题要求1、卷面整洁,书写工整。

2、多项选择题错选、多选、漏选都不得分。

3、论述题要先回答论述要点(各要点标明顺序号,并独立书写为一行),再针对要点展开论述。

4、案例分析要求:结合案例内容,结合所提的问题,结合有关理论;明确提出个人观点,并就此观点充分阐明理由。

三、复习重点名词解释:国际企业P6 国家竞争优势P50 国际企业的经营环境P87 横向一体化P141文化差异P250 直接投资P18 内部化优势P64 政府干预P96 总成本领先战略P145 文化协同P261 国际商务P7 产品生命周期P62 国际政治环境P93 纵向一体化P141 文化融合P258 经济全球化P25 区位优势P65 政府干预P96 战略联盟P161绩效考核P287 许可证贸易P190 合约生产p191 转移定价p207 全球中心法p279 控股公司结构P324 合约管理P190其它知识点要求:1、试述国际经营的基本方式。

P152、什么是政治风险和政府干预?东道国政府干预的类型有哪些?P963、论述国际企业的发展趋势。

P224、什么是许可证贸易?试分析其优缺点。

P1905、论述经济全球化产生的原因。

P256、在经济全球化过程中,发展中国家经济面临的冲击与挑战表现为哪些方面?P297、试述经济全球化与经济一体化的关系。

P288、什么是合约生产?试分析其优缺点。

P1919、论述经济全球化产生的原因。

P2510、论述国际经营环境的基本内容和特征P87 P91论述题:1.试述国际经营的基本方式。

国际企业的经营方式与仅在自己国家的经营方式相比要多一些也复杂一些。

《国际企业管理》复习资料整合

《国际企业管理》复习资料整合

《国际企业管理》复习提纲第1章国际企业管理概述关键概念跨国公司:面向全球进行战略目标规划,在两个或两个以上的国家进行生产和经营活动,且国外经营活动达到一定的百分比,并最终追求全球范围利润最大化的企业.(狭义).任何超出本国国境从事商业活动的公司(广义)跨国管理:为能成功地利用国际机遇,并对国际威胁做出快速反应的管理体系的设计与战略形成的过程。

简答(1)推动经济全球化的力量有哪些?错误!新的竞争者错误!瓦解的边界错误!大米的国际标准化(Rise of Global Standards)错误!私有化错误!网络和信息技术的发展错误!全球化的产品/客户错误!日益增长的贸易和投资(2)企业国际化经营的动因有哪些?1、市场指向型2、人力资源3、自然资源指向型4、绕过贸易壁垒5、全球战略一体化型(打造企业的核心竞争力)第2章政治、法律和技术环境关键概念主权原则:各国政府具有按照其认为合适的方式管理自己的国家和领土的权利.国籍原则:主权国家具有对其公民的裁判权,不论公民在何处.地域原则:主权国家具有在其司法管辖领域内进行裁判的权力.知识产权:在科学技术、文化艺术等领域内,人们对其从事智力活动所创造的精神财富依法享有的权利。

第3章文化与跨国管理关键概念(泰勒的定义)文化:包括知识、信仰、艺术、道德、法律、习俗以及作为社会成员的个人所获得的任何能力与习惯在内的一种综合体。

文化准则:规定和禁止人们的行为,告诉我们什么能做,什么不能做.文化信仰:我们对什么是真理的理解。

1、文化对管理的影响(五个方面影响企业管理)○1文化对组织架构的影响○2文化对决策程序的影响错误!文化对企业风险偏好的影响错误!文化对团队精神的影响错误!文化对企业制度建立和执行的影响2、霍夫斯泰德的国家文化模型(五文化要素模式)错误!权力距离错误!不确定性规避错误!个人主义/集体主义(强/弱)错误!男性主义错误!长期取向3、7维文化模型(川普涅尔与特纳的文化分析模式)✧通用主义VS 特定主义✧个人主义与集体主义✧中性文化(情感内敛)VS 感情文化✧广泛扩散VS 具体专一✧成就与因袭✧时间导向✧内部控制与外部控制第4章国际战略管理关键概念竞争优势:公司在吸引和保持其目标顾客时超过其竞争对手的能力。

国际企业管理复习大纲

国际企业管理复习大纲

《国际企业管理》复习一、课程的设置、性质及特点《国际企业管理》课程,是全国高等教育自学考试工商企业管理专业(专科)必考的课程,是培养和检验应考者的管理理论知识和应用能力的一门专业课程。

国际企业管理是一门较新的学科。

它从国际的角度阐述企业的战略、营销、生产、人事、财务等活动,其内容具有综合性、应用性等特点。

目前我国一些企业也初步具备跨国经营、参与国际竞争的能力和条件正在走出国门,迈向国际市场。

我国企业能否在国际市场上立住脚并获得成功,不仅取决于企业的经济和技术实力,而且取决于企业的国家经营管理能力。

这就是设置本门课程的目的。

二、教材的选用国际企业管理课程所选用教材是全国高等教育自学考试指定教材,该书由徐子健主编,中国财政经济出版社出版(2000版)。

三、主要内容1.企业国际化2.国际企业的经济与技术环境3.国际企业的文化环境4.国际企业的政治和法律环境5.国际企业战略管理6.国际企业组织7.国际企业营销管理8.国际企业人力资源管理9.国际企业生产管理10.国际企业采取管理四、历年考题的分值分布情况结论:在全面阅读教材的基础上,掌握重点章节内容。

五、学习方法1.认真通读——从近几年的考题分布来看,考试内容遍及书中的各个地方,需要认真通读全书。

2.理解领会——从近几年的考题来看,有许多知识点需要记忆,因此在理解和领会的基础来记忆比较容易,并且对于一些比较灵活的考题也容易回答。

3.灵活运用——许多知识点中的原则、步骤等,不能单纯的死记硬背。

而需要在理解领会的基础上善于灵活运用。

六、计算题:1.某汽车装配厂需要一种零件,如果外购,则每件零件的价格为130元/件,如果改为自己生产,房屋、机器的固定成本为60000元,原材料、工资等其他可变成本为50元/件,问:(1)当产量为多少件时,自制与外购的经济效益相等?(2)产量达到多少件时,要选择外购?(3)产量达到多少件时,要选择自制?2.(1)计算一下盈亏平衡点产量:其中:FC(固定成本)=60000,VC可变成本)=50Q=FC/P-VC =60000/130—50=750(件)刊价格)=130当产量为750件时,自制与外购的经济效益相等。

国际企业管理复习题

国际企业管理复习题

国际企业管理重点复习题1.文化是我们身外的东西,但他对个人施加着强大的力量,人类学和社会学家们认为,文化强制有两种类型,即直接文化强制和间接文化强制。

2..国际上主要的仲裁机构有伦敦国际仲裁院,美国仲裁协会,瑞典斯德哥尔摩商会仲裁院,中国国际经济贸易仲裁委员会。

3.国际企业战略管理过程包括战略制定,战略实施,战略控制。

4.东道国法律法规对国际企业经营决策的影响主要是产品决策的影响,定价决策的影响,分销渠道的影响,促销决策的影响。

5.国内企业在市场营销中进行市场调研的方法包括抽样调查,问卷调查,电话调查,个人走访,面谈。

6.国际企业经营的环境特征:①经营环境的复杂性②环境因素的相互渗透性③经营环境的风险性④经营环境的动态性⑤经营环境的创业差异性和层次性7.根据企业人力资源计划的内容,企业人力资源计划包括:人力资源战略计划,人力资源操作计划。

8.国际企业人员的招聘原则是遵守东道国的劳动立法和传统,注意东道国的种族,民族及宗教等问题,员工本地化。

9.特许经营的优缺点:优点:①他是不需要大规模资金投入即可打入国际市场的十分快捷的方法。

②特许经营使用费往往被计入列企业所收到的“预付款”中。

可以说这是企业额外获得一笔十分可观的营业资金收入。

缺点:①特种经营主要适用于那些服务行业,而对于高技术或一般制造业则不适宜,也很难推广。

②与许可证贸易想似,一旦特许经营协议签字生效后,管理上也易于出现失控现象,特别是在发展中国家,由于政府干预经济或政局不稳定等。

10.国际品牌维护策略是品牌维护有利于巩固品牌地位,有效的防止品牌老化,有利于保持和增强品牌生命力,更好的满足消费者的需求,有利于抵抗竞争者的攻击,有利于预防和化解危机。

11.政治风险评估的一般方法是实地考察法,是由企业的以为或多位高层管理人员列目标市场进行实地考察,依赖企业外部的有关专家和专业咨询人员,德尔菲法,专家背景背靠背的评价,数量分析法。

12.国际市场的促销策略:①国际广告策略②国际市场人员推销③国际公共关系④国际营业推广策略。

国际企业管理期末复习范围

国际企业管理期末复习范围

《国际企业管理》复习范围一、名词解释:1.对外直接投资:指企业在国外进行的以控制企业经营管理权为核心,以获取利润为主要目的的投资。

2.全球战略:是指国际企业在从事国际生产经营活动中,必须以世界市场为目标来制定经营战略,谋求在全球范围内最大限度地获取利润。

3。

技术许可证:单纯的技术使用权的转让。

利用许可证进行技术转移时,必须在许可证合同中对技术使用权的权限、时间期限、地域范围和处理纠纷的程序、办法等进行确认。

4。

价值增值链:现代企业的价值创造过程是由一系列相互关联的增值活动组成的,各个环节的经营管理活动之间相互影响,并共同决定整条价值链的收益。

价值链分上下两部分,上部是企业的辅助性增值活动,如人事、投资、开发、采购等管理,下部是企业的基本增值活动,即生产经营环节,企业经营决策连接着上下部. 5。

文化冲突:指不同形态的文化或者其文化因素之间相互对立、相互排斥的过程。

6。

产品线:指一组具有相同的使用功能,但其型号规格由不同的产品项目集合而成的产品。

7。

广泛性分销:指生产企业使用尽可能多的中间商销售其产品,使渠道尽可能加宽.8.外汇调期交易:又称时间套汇,是在买进即期的甲种货币、卖出即期的乙种货币的同时,卖出远期的甲种货币、买回远期的乙种货币。

9.交易风险:是指企业在以外币进行的各种交易过程中,由于汇率变动使折算为本币的数额增加或减少的风险。

这些交易种类包括:以信用方式进行的商品和劳务的进出口交易,外汇借贷交易,远期外汇交易等10。

战略联盟:指由两个或两个以上有共同战略利益和对等经营实力的企业(或特定事业和职能部门),为达到拥有市场、共同使用资源等战略目标,通过各种协议、契约而结成的优势互补或优势相长、风险共担、生产要素水平式双向或多向流动的一种松散的合作模式11.标准化的产品策略:对产品(或零件)的类型、性能、规格、质量、所用原材料、工艺装备和检验方法等规定统一标准,并使之贯彻实施的过程。

标准化的零件,叫做标准件。

国际企业管理文化、战略与行为) 期末重点复习

国际企业管理文化、战略与行为) 期末重点复习

Chapter 1Management: process of completing activities efficiently and effectively with and through other people.Globalization: the process of social, political, economic, cultural, and technological integration among countries around the world. NAFTA: North American Free Trade Agreement.FTAA: Free Trade Agreement of the Americas.FDI: foreign direct investmentGlobal economic systems:1.Market economymand economy3.Mixed economyCHAPTER 2Ideologies:1.Individualism: the political philosophy that people shouldbe free to pursue economic and political endeavors withoutconstraint.2.Collectivism: the political philosophy that views the needsor goals of society as a whole as more important thanindividual desires.3.Socialism: a moderate form of collectivism in which thereis government ownership of institutions, and profit is not the ultimate goal.Legal and regulatory environmentThere are three foundations on which laws are based around the world. Briefly summarized, these are:1.Islamic law: law that is derived from interpretation of theQur’an and the teachings of the Prophet Muhammad and is found in most Islamic countries.mon law: law that derives from English law and is thefoundations of legislation in the United States, Canada, and England, among other nations.3.Civil or code law: law that is derived from Roman law andis found in the non-Islamic and nonsocialist countries. The law China used is civil or code law.Basic principles of international law:1.Sovereignty and sovereign immunity: principle ofsovereignty: an international principle of law whichholds that governments have the right to rule themselves as they see fit.2.International jurisdiction: which includes nationalityprinciple, territoriality principle, protective principle.Nationality principle: a jurisdictional principle ofinternational law which holds that every country hasjurisdiction over its citizens no matter where they arelocated.Territoriality principle: a principle which holds thatevery nation has the right of jurisdiction within its legal territory.Protective principle: a jurisdictional principle of lawwhich holds that every country has jurisdiction overbehavior that adversely affects its national security, even if the conduct occurred outside that country.3.Doctrine of comity: a jurisdictional principle of lawwhich holds that there must be mutual respect for thelaws, institutions, and governments of other countries in the matter of jurisdiction over their own citizens.4.Act of state doctrine: a principle which holds that allacts of other governments are considered to be valid by U.S. counts, even if such acts are illegal or inappropriate under U.S. law.5.Treatment and rights of aliens: countries have the legalright to refuse admission of foreign citizens and toimpose special restrictions on their conduct, their right of travel, where they can stay, and what business they may conduct.6.Forum for hearing and settling disputes: this is aprinciple of U.S. as it applies t international law. U.S.courts can dismiss cases brought before them byforeigners.Examples of legal and regulatory issues:1.Financial services regulation.2.Foreign corrupt practices act (FCPA): an act thatmakes it illegal to influence foreign officials throughpersonal payment or political contributions.3.BureaucratizationChapter 4Culture: acquired knowledge that people use to interpret experience and generate social behavior. This knowledge forms values, creates attitudes, and influences behavior. Characteristics of culture:1.Learned.Culture is not inherited or biologicallybased; it is acquired by learning and experience.2.Shared:people as members of q group, organization,or society share culture; it is not specific to singleindividuals.3.Transgenerational:culture is cumulative, passeddown from one generation to the next.4.Symbolic: culture is based on the human capacity tosymbolize or use one thing to represent another.5.Patterned:culture has structure and is integrated; achange in one part will bring changes in another.6.Adaptive: Culture is based on the human capacity tochange or adapt, as opposed to the more genetically driven adaptive process of animals.Cultural diversityIn overall terms, the cultural impact on international management is reflected by basic beliefs and behaviors. Here are some specific examples where the culture of a society can directly affect management approaches:1.Centralized vs. decentralized2.Safety vs. risk3.Individual vs. grouprmal vs. formal5.High vs. low organizational loyalty6.Cooperation vs. competition7.Stability vs. innovationThe model of culture:There are three layers of culture:1.The implicit, basic, assumptions that guide people’sbehavior;2.The norms and values that guide the society;3.The explicit artifacts and products of the society.Values in cultureValues: basic convictions that people have regarding what is right and wrong, good and bad, important and unimportant. Hofstede’s cultural dimensions:1.Power distance: the extent to which less powerful members ofinstitutions and organizations accept that power is distributed unequally.Lower-power-distance: generally be decentralized and have flatter organization structure;High-power-distance:have a large proportion of supervisory personnel, centralized and have a thinner structure.2.Uncertainty avoidance:the extent to which people feelthreatened by ambiguous situations and have created beliefs and institution that try to avoid these.High-uncertainty-avoidance: have a great deal of structuring of organizational activities, more written rules, less risk taking by managers, lower labor turnover, and less ambitious employees.Low-uncertainty-avoidance: less structuring of activities, fewer written rules, more risk taking by managers, higher laborturnover, and ambitious employees.3.Individualism; the tendency of people to look after themselvesand their immediate family only.Hofstede found that wealthy countries have higher individualism scores and poorer countries and regions higher collectivism. 4.Masculinity: a cultural characteristic in which the dominantvalues in society are success, money, and things.Femininity: a cultural characteristic in which the dominantvalues in society are caring for others and the quality of life.5.Time orientation: present vs. future6.Indulgence restraintTrompenaar’s cultural dimensions1.universalism vs. particularismuniversalism: the belief that ideas and practices can beapplied everywhere in the world without modification.Particularism: the belief that circumstance dictate how ideas and practices should be applied and that something cannot be done the same everywhere.2.Individualism vs. communitarianismCommunitarianism:refers to people regarding themselves as part of a group.3.Neutral vs. emotional:Neutral culture:culture which emotions are held in check.Emotional culture:culture in which emotions areexpressed openly and naturally.4.Specific vs. diffuse:Specific culture:culture which individuals have a largepublic space they readily share with others and a smallprivate space they guard closely and share with only close friends and associates.Diffuse culture:culture which public space and privatespace are similar in size and individuals guard their publicspace carefully, because entry into public space affords entryinto private space as well.5.Achievement vs. ascription:Achievement culture; culture which people are accordedstatus based on how well they perform their functions.Ascription culture: culture which status is attributed based on who or what a person is.6.Time: present vs. future.7.The environment: inner-directed environment vs.outer-directed environment.8.Cultural patterns or clusters.Globe’s cultural dimensions:1.Uncertainty avoidance2.Power distance3.Societal collectivism4.In-group collectivism5.Gender egalitarianism6.Assertiveness7.Future orientation8.Performance orientation9.Human orientationChapter 6Organizational culture: shared values and beliefs that enable members to understand their soles in and the norms of the organization.Characteristic:1.Observed behavioral regularities2.Norms3.Dominant values4.Philosophy5.Rulesanizational climateDimensions of corporate culture:1.Motivation: activities vs. outputs2.Relationship: job vs. person3.Identity: corporate vs. professionalmunication: open vs. closed5.Control: tight vs. loose6.Conduct: conventional vs. pragmaticFour steps that are used in the process of mergers or acquisition: 1.The two groups have to establish the purpose, goal, and focuson their merger;2.Develop mechanism to identify the most importantorganizational structure and management roles;3.Determin e who has the authority over the resources need forgetting things done.4.Identify the expectations of all involved parties and facilitatecommunication between both departments.Three aspects of organizational functioning that seem to be especially important in determining MNC organizational culture: 1.The general relationship between the employees and theirorganization;2.The hierarchical system of authority that defines the roles ofmanager and subordinates;3.The general views that employees hold about the MNC’Spurpose, destiny, goals, and their place in them.Four types of organizational culture:1.Family culture: culture that is characterized by a strongemphasis on hierarchy and orientation to the person;2.Eiffel Tower culture: culture that is characterized bystrong emphasis on hierarchy and orientation to the task;3.Guided missile culture:culture that is characterized bystrong emphasis on quality in the workplace and orientationto the task;4.Incubator culture: culture that is characterized by strongemphasis on quality and orientation to the person. Phases of multicultural development:1.Domestic firms2.International firms3.Multinational firms4.Global firmsTypes of group multiculturalism:1.Homogeneous group2.Token group3.Bicultural group4.Multicultural groupPotential problems associated with diversity:ck of cohesion2.Perceptual (可感知的) problem3.Stereotypes4.Inaccurate biases5.Miscommunicate6.Misinterpretedmunicational problems because of different perceptions fotime.Advantages of diversity:1.Generation of more and better ideas2.Prevent groupthink3.Enhances more than the internal operations but relationships tocustomers as well.Chapter 8Strategic management: the process of determining an organization’s basic mission, and long-term objectives, then implementing a plan of action for attaining these goals. Approaches to formulating and implementing strategy:1.Economic imperative: a worldwide strategy based on costleadership, differentiation, and segmentation.2.Political imperativ e: strategic formulation and implementationutilizing strategies that are country-responsive and designed to protect local market niches.3.Quality imperative:strategy formulation and implementationutilizing strategic of total quality management to meet or exceed customers’ expectations and continuously improve products or services.4.Administrative coordination: MNC makes strategic decisions based on the merits of the individual situation rather than using a predetermined economically or politically driven strategy.The basic steps in formulating strategy:1.External environmental scanning: the process of providingmanagement with accurate forecasts of trends related toexternal changes in geographic areas where the firm currently is doing business or is considering setting up operations.2.Inter resources analysis: helps the firms to evaluate its currentmanagerial, technical, material, and financial resources andcapabilities to better assess its strengths and weakness;KSF: key success factor: factor necessary for a firm toeffectively compete in a market niche.3.Goal setting for strategy formulation:Areas for formulation of MNC goals:1.profitability2.marketing3.operations4.finance5.human resources4.strategy implementationtwo steps to implement the strategy:1.chose the country2.local issuess trategies for the “base of the Pyramid”: strategy targeting low-income customers in developing countries.Chapter 9Strategies for firms to entry international market:1.export/import:AD:1.less risk2.less investment3.easy to entry marketDISAD:It is transitional (过渡性的) in nature2.wholly owned subsidiary:AD:1.total control2.better efficiency without outside partners;3.higher profit4.clearer communication and shared visionsDISAD:1.high risk2.low international integration or multinational involvement3.host countries may try to gain economic control and require itto cooperate with local organization4.home-country sometimes oppose the creation of foreignsubsidiaries3.mergers/acquisitionsAD:1.quickly expand resources or construct high-profitproduct in a new market2.cost saving3.avoid the home-country’s interpretationDISAD:1.cultural differences2.time constraints3.managers need to be wary of such commoncomplications and attempt t move forward byenhancing communication and operational efficiency 4.alliances and joint ventures:AD:1.improvement of efficiency2.access to knowledge3.mitigating political factors4.overcoming collusion or restriction in competitionsuggestions that applied in strategic alliances include:1.know your partners well2.expect difference in alliance objectives amongpotential partners headquartered in differentcountries3.realize that having the desired resource profiles doesnot guarantee that they are complementary t yourfirm’s resources4.be sensitive t your alliance partner’s needs5.work on developing a relationship that built on trust, 5.licensing:AD:1.provides the licensor with a source of additional revenues2.low-cost way of gaining and exploiting foreign markets6.franchisingBasic organizational structures:1.initial division structure2.international division structureAD:1.focus receives top management’s attention2.allows the company to develop an overall, unifiedapproach to international operationsDISAD:1.separate the domestic and international managers,which result in two different camps with divergentobjectives2.the home office has difficult to think and act on a globalbasis3.ideas for products or processes in the internationalmarket are given low priority3. global structural arrangementsAD:1.product planning on a global basis2.direct line of communication from customers to expertise,enabling research to meet customers’ needDISAD:1.duplicating division2.manager focus current profit instead of long-term profit3.manager focus on local market rather than internationalmarket4. global area divisionAD:1.reduce cost per unit2.allows managers to cater (迎合) local market and makerapid decisions3.The same level between domestic and internationaldepartment4.Manager are responsible for all business operation5.Firm use mature business with narrow product line DISAD:1.Difficulty encountered to reconciling product emphasis with ageographic orientation2.Increased cost3.Duplication of effort on reign-by-reign basis6. global functional divisionAD:1.An emphasis on functional expertise2.Tight centralize control3.Relatively lean managerial staffDISAD:1.Difficult to coordinate of manufacturing and market2.Managing multiple product lines can be very challenging3.Only the chief officer can be held accountable for the profit 7. mixed organization structuresOrganizational characteristics of MNCs1.Formalization2.Specialization3.Centralization4.Putting organizational characteristics in perspective。

国际企业管理期末复习题

国际企业管理期末复习题

国际企业管理期末复习题第一篇:国际企业管理期末复习题《国际企业管理》期末复习资料第一章一、名词解释:1.经济全球化:经济全球化是指世界经济活动超越国界,通过对外贸易、资本流动、技术转移、提供服务、相互依存、相互联系而形成的全球范围的有机经济整体。

2.企业经营国际化:是指企业从国内经营走向跨国经营的过程。

企业经营国际化是当代世界各国在开放经济中生产力与生产关系日益国际化的结果。

3.国际企业:国际企业是指在两个或两个以上国家或地区设立生产或销售机构,并从事跨国生产与经营活动的企业。

4.全球战略:国际企业在从事国际生产经营活动中,必须以世界市场为目标来制定经营战略,谋求在全球范围内最大限度的获取利润。

5.世界市场:指世界范围内产品、资金、技术、劳务、信息等交换的场所及其交换关系的总和6.国际经济一体化:是世界各国在社会生产的各个领域内都实现了国际化二、简答题1.国际企业有哪些类型和经营方式?国际企业类型:①从分工和组织结构看,分为:水平型、垂直型、混合型。

②从经营的角度看,分为:资源型、制造型、服务型。

经营方式:1商品和劳务的进出口贸易。

2.合同性安排。

3间接投资。

4.直接投资。

2.国际企业的共同特征有哪些? 国际企业的共同特征是:⑴在众多国家从事生产经营活动,并设有分支机构和子公司.国际企业至少在两个以上的国家或地区之间从事生产经营活动,大型的国际企业通常在20个以上的国家开展业务.在经营形式上,国际企业以对外直接投资为主,而经营的范围则十分广泛,涉及各个领域.国际企业的跨国生产经营活动是通过设在国外的众多分支机构和子公司进行的.这些子公司以股权或非股权安排的形式互相联系⑵规模庞大.国际企业的规模越来越庞大,规模大有利于跨国公司降低产品成本,获得规模经济效益⑶具有寡头独占性质.大型国际企业凭借其雄厚的实力已在市场中处于寡头竞争的地位,其他企业若要与国际企业展开竞争,打入其经营领域,将是很困难的⑷实行全球经营战略.国际企业在制定其经营战略时,往往从全局出发,考虑公司在全世界的总体利益,而不计较某一国外子公司的盈亏得失,不但考虑公司的现在,而且要考虑整个公司未来的发展.在管理指导思想上体现着全球战略的特点⑸实行高度的内部分工.国际企业实行内部专业化生产和国际分工,彼此进行内部交易,利用国与国之间比较成本上的差异,获取比较利益.许多国际企业还通过转移价格来达到获得高额利润和转移风险的目的.科技成果国际转移的内部化在国际企业中也较为普遍。

国际企业管理考试复习重点

国际企业管理考试复习重点
区分对外间接投资——只涉及货币资本,不谋求控制权
所有权优势、内部化优势和区位优势三组变量决定跨国公司在对外直接投资、出口贸易与许可证交易之间的选择。
经营方式优势
所有权优势
对外直接投资
出口贸易
技术转移有有有内部化优势有有
无区位优势有无无第四章国际企业经营战略
1.企业战略
制定组织目标、目的和为实现这些目标、目的所必需的长远规划。
3、全球中心战略
全球中心战略是将全球视为一个统一的大市场,在全世界的范围内获取最佳的资源并在全世界销售产品。采用全球中心战略的企业通过全球决策系统把各个子公司连接起来,通过全球商务网络实现资源获取和产品销售。这种战略既考虑到东道国的具体需求差异,又可以顾及跨国公司的整体利益,已经成为企业国际化战略的主要发展趋势。
(2)大卫·李嘉图的比较优势理论
大卫·李嘉图(1772—1823)是英国著名的经济学家。出身交易所经纪人家庭,14岁开始作证券经纪人,25岁拥有250万英镑,是第一位集经商、从政与治学经历为一身的经济学家。
(3)赫克歇尔-俄林的要素禀赋理论
俄林认为,李嘉图只用劳动支出这一因素的差异来解释国际贸易是片面的,在生产活动中,除了劳动起作用外,还有资本、土地、技术等生产要素,各国产品成本的不同,必须同时考虑到各个生产要素。
1.高技术定位
2.高感受定位
还可以从其他角度,如高质量、低价格、标准化等方面进行定位,如何选择产品定位,主要取决于国际市场的性质和企业的市场营销目标等。▲第六章国际企业的人力资源管理
国际人力资源管理:
在一个国际企业内招聘、分配和有效使用人力资源的过程。
《1》.国际企业的人员配备
一、员工招聘
人员配备:
结论:
一国的比较优势产品,因而应出口的产品,是他需在生产上密集使用该国相对充裕而便宜的生产要素生产的产品;一国的比较劣势产品,因而应进口的产品,是它需在生产上密集使用该国相对稀缺而昂贵的生产要素生产的产品。比如,劳动力丰裕的国家出口劳动密集型产品,而进口资本密集型产品;相反,资本丰裕的国家出口资本密集型产品,而进口劳动密集型产品。

国际企业管理(期末复习)

国际企业管理(期末复习)

《国际企业管理》期末复习主讲人:夏卫红老师题型和分值一、名词解释:5小题,每题4分,共20分。

二、选择题:10小题,每小题2分,共20分三、简答题:5小题,每小题6分,共30分四、论述题:1题,共15分。

五、案例分析题:1题,共15分。

第一章总论需掌握的重点问题:1、国际经济一体化的进程为:(1)、商品资本国际化:国际商贸易活动(2)、货币资本一体化:借贷资本、股票、债券等在世界范围的间接投资活动。

(3)、生产资本国际化:以对外直接投资为特征。

二、国际企业的定义(P16)是指在两个或两个以上国家或地区设立生产或销售机构、并从事跨国生产与经营活动的的企业。

国际企业已是战后最具影响力的经济力量三、国际企业的特征(P17)1、在众多的国家从事生产经营活动,并设有分支机构或子公司2、规模庞大3、具有寡头独占性质4、实行全球经营战略四、国际企业的类型(P18)1、从分工和组织结构分:水平型、垂直型、混合型2、从经营角度分:资源型、制造型、服务型五、国际企业的经营方式(P19)1、商品和劳务的进出口贸易2、合同性安排3、间接投资4、直接投资六、国际企业对本国经济的影响(P24)1、正面影响:——增强了本国产品在国际市场上的竞争力,扩大了对外贸易——保证本国所需资源的稳定供应——有助于本国经济结构的调整2、负面影响:资本外流、经济增长困难、失业等问题七、国际企业对东道国经济的影响(P25)1、正面影响:——有助于解决资金短缺问题,推动东道国经济发展——向东道国输入先进技术和管理经验——促进东道国对外贸易的发展2、负面影响:——资金外流、——产业结构失衡、——对东道国的对外贸易产生一定的限制、——形成行业控制和垄断第二章国际资本移动的基本理论一、国际资本移动的宏观理论(一)、国际资本移动的一般模型(P29)1、由美国经济学家麦克杜格尔于1960年建立,又称为国际投资利益分配模型,用以分析国际资本移动可能给东道国带来的利益。

国家开发大学电大《国际企业管理》课程重点复习资料整理

国家开发大学电大《国际企业管理》课程重点复习资料整理

最新度广播电视大学(电大)期末考试《国际企业管理》课程期末考试重点复习资料整理一、名词解释1、国际经济一体化是世界各国在社会生产的各个领域内实现了国际化.2、企业经营国际化指企业从国内经营走向跨国经营的过程。

3、区位优势指特定国家或地区存在的阻碍出口不得不选择直接投资,或者选择直接投资比出口更有利的各种因素。

4、国际避税指国际企业利用税法规定的差别,采用选择合适的经营地点和经营方式等种种合法手段,来减少或消除其纳税义务的一种行为。

5、国际战略联盟是指由两个或两个以上有共同战略利益和对等经营实力的企业(或特定事业和职能部门),为达到拥有市场、共同使用资源等战略目标,通过种种协议、契约而结成的优势互补或优势相长、风险共担、生产要素水平式双向或多向流动的一种松散的合作模式。

6.国际分销渠道是产品从一国生产企业到达国外最终购买者(消费者和最终用户)所经过的各种环节和途径,它实质上是执行把产品及其所有权从生产者转移到最终购买者的所有活动(功能)的一套经济机构。

7、交钥匙工程是一种特殊的承包,它由承包提供包括技术、设备、厂房在内的全部的设计、安装、调试、甚至包括产品打入市场的一揽子转让。

转移定价:是国际企业出于对共同利益的考虑,人为制定的背离正常市场价格的内部交易价格。

8、外汇风险是指企业的资产、负债和在汇率变动而发生变化的风险。

9.跨文化沟通是信息的发出者是一种文化的成员而接受者是另一种文化成员之间的沟通。

二、单选题1.国际利益分配模型表明,资本的跨国移动会增加( C )的国家利益。

A.资本输入国B.资本输出国C.资本输入输出双方国家D.第三国2.实施产品出口战略可以有利于实现规模经济效益,这在( C )中表现显著。

A.纺织品B.餐饮业C.飞机制造业D.旅游业3.21 世纪企业的环境适应模式是以( A )为中心的适应关系。

A.文化信息B.科学技术C.政治经济D.自然地理4.IBM 在国外长期推行的是( D )战略。

西亚斯--国际企业管理期末考试复习重点

西亚斯--国际企业管理期末考试复习重点

1.国际企业是指从事涉及国际范围内的产品,技术,劳务,信息,资金等经营活动的企业。

2.国际企业的共同特征:A在众多国家从事生产经营活动,以共同的所有权为纽带而相互联结;B企业的跨国程度是由跨国指数决定的;C规模庞大,依赖于共同的资源组合;D具有寡头独占性质;E实行全球经营战略;F实行高度的内部分工。

3.国际经营的基本方式:特许专营;许可协议。

4.直接投资的主要方式:在国外开办工厂,建立贸易公司,开采矿产资源和其他资源,购买当地原有企业,以及与当地私人,团体,政府合资兴办和经营企业,等等。

间接投资的主要方式:通过购买股票或债券的形式进行。

5.经济全球化与经济一体化的关系:经济全球化是经济一体化的客观基础,经济一体化是在经济全球化基础上的更高层次的经济融合。

从目前的世界格局来看,经济全球化已是一个既成事实,经济一体化只是局部区域,局部领域内的状态和进程,全球经济一体化仍然只是经济全球化的一个理想目标。

6.产品生命周期理论:由美国哈佛大学教授雷蒙德弗农首先提出。

7.国际生产折中理论:由英国教授约翰 J.邓宁提出。

决定因素:所有权因素,内部化优势,区位优势。

9.政府干预的类型:价格控制,关税壁垒,进口限制,外汇管制,国有化政策。

关税壁垒:东道国政府为了减少商品进口或调整商品进口结构,会对进口商品采取关税控制,如对某些限制进口的商品征收较高的关税。

外汇管制:东道国政府对所有贸易和非贸易外汇收入和支出进行控制,这种情况经常发生在东道国出现国际收支赤字或外汇短缺的时候。

国有化政策:是国际企业在国际经营中可能遇到的最大的政治风险,可以分为没收和征用两种情况。

10.东道国通货膨胀对国际企业的影响主要表现在两个方面:一是对东道国市场需求的影响,二是对国际企业生产经营活动的影响,而且这种影响是双重的。

采取措施:一是随着成本的上升而提高产品销售价格,以补偿通货膨胀造成的损失,但这又会反过来影响其产品的市场需求;二是将收入及时兑换成稳定的货币,避免或减少通货膨胀造成的损失。

国际企业管理期末复习-17页文档资料

国际企业管理期末复习-17页文档资料

《国际企业管理》@一导论一、国际企业的内涵和特征国际企业是指从事涉及国际范围内的产品、技术、劳务、信息、资金等经营活动的企业。

现代国际企业的共同特征有:1,在众多国家从事生产经营活动,以共同的所有权为纽带而相互联结。

2,企业的跨国程度是由跨国指数决定的。

(其中,跨国指数是三个比率的平均数,即国外资产/总资产,国外销售额/总销售额,国外雇工/员工总数)3,规模庞大,依赖于共同的资源组合。

4,具有寡头独占性质。

5,实行全球经营战略。

6,实行高度的内部分工。

二,国际企业经营其基本动机是扩大销售、获取资源、实现经营的多元化。

经营的基本方式是商品的进出口——包括进口、出口、运输;劳务的进出口——交钥匙工程、特许专营、管理合同、许可协议;以及投资活动。

其中,投资活动分为直接投资和间接投资。

直接投资主要指为了达到控制企业目的而进行的投资活动。

间接投资的最大特点是不刻意追求对企业经营的控制权,主要通过购买股票和债券的形式进行,如通过分红或红利收取回报。

三,经济全球化产生的原因(大致了解):信息通信技术的发展,技术条件;跨国公司的发展和能力,发展载体;世界银行,世贸组织的经济规则,制度保障;市场经济的深入发展,体制基础;世界局势总体趋缓。

四,并购很光彩,整合很痛苦。

并购只是完成了整合的20%,剩下的80%是要消化。

@二基本理论【了解每个理论的大致基本内容,主要是案例分析时会运用某某理论来解释问题。

】国际贸易的基本理论一,绝对优势理论(亚当·斯密)每个国家都有其适合生产某产品的绝对优势,先天的自然禀赋或后天的有利条件。

如果每个国家都按照自己的绝对优势去专业化生产,然后彼此交换,则对彼此来说都是有利的。

该理论按各国绝对有利的生产条件进行国际分工,实际上是按照绝对成本的高低进行分工,因此,又被称为“绝对成本论”。

二,比较优势理论(大卫·李嘉图)国与国之间的成产要素禀赋不一,生产与销售各自具有比较优势的产品,然后进行交换,可以使彼此获益。

国际企业管理--复习

国际企业管理--复习

《国际企业管理》期末复习13.本国化措施:是指通过缩小外国企业在本国某一行业或某一企业中的所有权比例、限制进口组装生产、提高国有化程度、在外企中安插高级管理人员、增加决策影响力、提高本国雇员的比例等。

37.“本国中心型”组织控制体制:是指母公司对海外子公司的管理采取“集权式的计划与控制”。

26.产品线:是指一组具有相同的使用功能,但其型号规格有不同的产品项目集合而成的产品。

27、产品项目:是指一个产品线的内在规格、标准、价格、式样及其他属性,也可称之为“品种”。

11.大陆法系:强调成文法的作用,又称为成文法。

该法系有专门调解活动的法典,进行案例判决时,以法律条文而不是过去的判决理由为依据。

17.对外直接投资:是指企业在国外进行的以控制企业经营管理权为核心,以获取利润为主要目的的投资。

29、独家使用权:是指在许可证合同中规定的许可方允许受权人在合同有效期限内,在规定的地域范围内,对所许可的技术享有独占使用权。

许可方不得在所规定的期限内在该地域使用该项技术制造和销售产品,更不得把该技术转让给第三方。

38.“多元中心型”组织控制体制:是指母公司对子公司的管理采取“分权式的计划与控制”。

15.分包:是指一家企业将一具体的生产任务或将企业经营部门承包给另一家公司。

1.国际经济一体化:是指世界各国在社会生产的各个领域内都实现了国际化。

也就是说,各种生产要素在世界范围内流动,实现了国际分工与合作。

4.国际企业:是指在两个或两个以上国家或地区设立生产或销售机构,并从事跨国生产与经营活动的企业。

20.国际战略联盟:是指由两个或两个以上有共同战略利益和对等经营实力的企业(或特定事业和职能部门),为达到拥有市场、共同使用资源等战略目标,通过各种协议、契约而结成的优势互补或优势相长、风险共担、生产要素水平式双向或多向流动的一种松散的合作模式。

22.国际营销组合:是指企业可以控制的各种营销手段的综合。

28.国际分销渠道:是指产品从一国生产企业到达国外最终购买者(消费者和最终用户)所经过的各种环节和途径,实质上是执行把产品及其所有权从生产者转移到最终购买者的所有活动(功能)的一套组织机构。

国际企业管理(文化、战略与行为) 期末重点复习

国际企业管理(文化、战略与行为) 期末重点复习

Chapter 1Management: process of completing activities efficiently and effectively with and through other people.Globalization: the process of social,political,economic,cultural, and technological integration among countries around the world. NAFTA:North American Free Trade Agreement。

FTAA:Free Trade Agreement of the Americas。

FDI: foreign direct investmentGlobal economic systems:1.Market economymand economy3.Mixed economyCHAPTER 2Ideologies:1.Individualism: the political philosophy that people shouldbe free to pursue economic and political endeavors withoutconstraint.2.Collectivism:the political philosophy that views the needsor goals of society as a whole as more important thanindividual desires.3.Socialism: a moderate form of collectivism in which there isgovernment ownership of institutions, and profit is not theultimate goal。

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Chapter 1Management: process of completing activities efficiently and effectively with and through other people.Globalization: the process of social, political, economic, cultural, and technological integration among countries around the world.NAFTA: North American Free Trade Agreement.FTAA: Free Trade Agreement of the Americas.FDI: foreign direct investmentGlobal economic systems:1.Market economymand economy3.Mixed economyCHAPTER 2Ideologies:1.Individualism: the political philosophy that peopleshould be free to pursue economic and political endeavorswithout constraint.2.Collectivism: the political philosophy that views theneeds or goals of society as a whole as more important thanindividual desires.3.Socialism: a moderate form of collectivism in whichthere is government ownership of institutions, and profit is not the ultimate goal.Legal and regulatory environmentThere are three foundations on which laws are based around the world. Briefly summarized, these are:1.Islamic law: law that is derived from interpretation ofthe Qur’an and the teachings of the Prophet Muhammad and is found in most Islamic countries.mon law: law that derives from English law andis the foundations of legislation in the United States, Canada,and England, among other nations.3.Civil or code law: law that is derived from Roman lawand is found in the non-Islamic and nonsocialist countries. The law China used is civil or code law.Basic principles of international law:1.Sovereignty and sovereign immunity: principle ofsovereignty: an international principle of law which holdsthat governments have the right to rule themselves as theysee fit.2.International jurisdiction: which includes nationality principle, territoriality principle, protective principle.Nationality principle: a jurisdictional principle of international law which holds that every country has jurisdiction over its citizens no matter where they are located.Territoriality principle: a principle which holds that every nation has the right of jurisdiction within its legal territory.Protective principle: a jurisdictional principle of law which holds that every country has jurisdiction over behavior that adversely affects its national security, even if the conduct occurred outside that country.3.Doctrine of comity: a jurisdictional principle of law which holds that there must be mutual respect for the laws, institutions, and governments of other countries in the matter of jurisdiction over their own citizens.4.Act of state doctrine: a principle which holds that all acts of other governments are considered to be valid by U.S. counts, even if such acts are illegal or inappropriate under U.S. law.5.Treatment and rights of aliens: countries have thelegal right to refuse admission of foreign citizens and toimpose special restrictions on their conduct, their right oftravel, where they can stay, and what business they mayconduct.6.Forum for hearing and settling disputes: this is aprinciple of U.S. as it applies t international law. U.S. courts can dismiss cases brought before them by foreigners.Examples of legal and regulatory issues:1.Financial services regulation.2.Foreign corrupt practices act (FCPA): an act thatmakes it illegal to influence foreign officials through personal payment or political contributions.3.BureaucratizationChapter 4Culture: acquired knowledge that people use to interpret experience and generate social behavior. This knowledge forms values, creates attitudes, and influences behavior. Characteristics of culture:1.Learned.Culture is not inherited or biologicallybased; it is acquired by learning and experience.2.Shared:people as members of q group,organization, or society share culture; it is not specific tosingle individuals.3.Transgenerational:culture is cumulative, passeddown from one generation to the next.4.Symbolic: culture is based on the human capacityto symbolize or use one thing to represent another.5.Patterned:culture has structure and is integrated;a change in one part will bring changes in another.6.Adaptive: Culture is based on the human capacityto change or adapt, as opposed to the more geneticallydriven adaptive process of animals.Cultural diversityIn overall terms, the cultural impact on international management is reflected by basic beliefs and behaviors. Here are some specific examples where the culture of a society can directly affect management approaches:1.Centralized vs. decentralized2.Safety vs. risk3.Individual vs. grouprmal vs. formal5.High vs. low organizational loyalty6.Cooperation vs. competition7.Stability vs. innovationThe model of culture:There are three layers of culture:1.The implicit, basic, assumptions that guide people’sbehavior;2.The norms and values that guide the society;3.The explicit artifacts and products of the society.Values in cultureValues: basic convictions that people have regarding what is right and wrong, good and bad, important and unimportant.Hofstede’s cultural dimensions:1.Power distance: the extent to which less powerful membersof institutions and organizations accept that power is distributedunequally.Lower-power-distance: generally be decentralized and have flatter organization structure;High-power-distance:have a large proportion of supervisorypersonnel, centralized and have a thinner structure.2.Uncertainty avoidance:the extent to which people feel threatened by ambiguous situations and have created beliefs and institution that try to avoid these.High-uncertainty-avoidance: have a great deal of structuring of organizational activities, more written rules, less risk taking by managers, lower labor turnover, and less ambitious employees.Low-uncertainty-avoidance: less structuring of activities, fewer written rules, more risk taking by managers, higher labor turnover, and ambitious employees.3.Individualism; the tendency of people to look after themselves and their immediate family only.Hofstede found that wealthy countries have higher individualism scores and poorer countries and regions higher collectivism.4.Masculinity: a cultural characteristic in which the dominant values in society are success, money, and things.Femininity: a cultural characteristic in which the dominant values in society are caring for others and the quality of life.5.Time orientation: present vs. future6.Indulgence restraintTrompenaar’s cultural dimensions1.universalism vs. particularismuniversalism: the belief that ideas and practices can be applied everywhere in the world without modification.Particularism: the belief that circumstance dictate how ideas and practices should be applied and that something cannot bedone the same everywhere.2.Individualism vs. communitarianismCommunitarianism:refers to people regarding themselves as part of a group.3.Neutral vs. emotional:Neutral culture:culture which emotions are held in check.Emotional culture:culture in which emotions are expressed openly and naturally.4.Specific vs. diffuse:Specific culture:culture which individuals have a large public space they readily share with others and a small private space they guard closely and share with only close friends and associates.Diffuse culture:culture which public space and private space are similar in size and individuals guard their public space carefully, because entry into public space affords entry into private space as well.5.Achievement vs. ascription:Achievement culture; culture which people are accorded status based on how well they perform their functions.Ascription culture: culture which status is attributed based on who or what a person is.6.Time: present vs. future.7.The environment: inner-directed environment vs.outer-directed environment.8.Cultural patterns or clusters.Globe’s cultural dimensions:1.Uncertainty avoidance2.Power distance3.Societal collectivism4.In-group collectivism5.Gender egalitarianism6.Assertiveness7.Future orientation8.Performance orientation9.Human orientationChapter 6Organizational culture: shared values and beliefs that enablemembers to understand their soles in and the norms of the organization.Characteristic:1.Observed behavioral regularities2.Norms3.Dominant values4.Philosophy5.Rulesanizational climateDimensions of corporate culture:1.Motivation: activities vs. outputs2.Relationship: job vs. person3.Identity: corporate vs. professionalmunication: open vs. closed5.Control: tight vs. loose6.Conduct: conventional vs. pragmaticFour steps that are used in the process of mergers or acquisition:1.The two groups have to establish the purpose, goal, andfocus on their merger;2.Develop mechanism to identify the most importantorganizational structure and management roles;3.Determin e who has the authority over the resources needfor getting things done.4.Identify the expectations of all involved parties andfacilitate communication between both departments.Three aspects of organizational functioning that seem to be especially important in determining MNC organizational culture:1.The general relationship between the employees and theirorganization;2.The hierarchical system of authority that defines the rolesof manager and subordinates;3.The general views that employees hold about the MNC’Spurpose, destiny, goals, and their place in them.Four types of organizational culture:1.Family culture: culture that is characterized by astrong emphasis on hierarchy and orientation to the person;2.Eiffel Tower culture: culture that is characterized bystrong emphasis on hierarchy and orientation to the task;3.Guided missile culture:culture that is characterizedby strong emphasis on quality in the workplace and orientationto the task;4.Incubator culture: culture that is characterized bystrong emphasis on quality and orientation to the person. Phases of multicultural development:1.Domestic firms2.International firms3.Multinational firms4.Global firmsTypes of group multiculturalism:1.Homogeneous group2.Token group3.Bicultural group4.Multicultural groupPotential problems associated with diversity:ck of cohesion2.Perceptual (可感知的) problem3.Stereotypes4.Inaccurate biases5.Miscommunicate6.Misinterpretedmunicational problems because of different perceptions fo time.Advantages of diversity:1.Generation of more and better ideas2.Prevent groupthink3.Enhances more than the internal operations but relationshipsto customers as well.Chapter 8Strategic management: the process of determining an organization’s basic mission, and long-term objectives, then implementing a plan of action for attaining these goals.Approaches to formulating and implementing strategy:1.Economic imperative: a worldwide strategy based on costleadership, differentiation, and segmentation.2.Political imperativ e: strategic formulation andimplementation utilizing strategies that are country-responsive and designed to protect local market niches.3.Quality imperative:strategy formulation and implementationutilizing strategic of total quality management to meet or exceedcustomers’ expectations and continuously improve products orservices.4.Administrative coordination: MNC makes strategic decisionsbased on the merits of the individual situation rather than using a predetermined economically or politically driven strategy.The basic steps in formulating strategy:1.External environmental scanning: the process of providing management with accurate forecasts of trends related to external changes in geographic areas where the firm currently is doing business or is considering setting up operations.2.Inter resources analysis: helps the firms to evaluate its current managerial, technical, material, and financial resources and capabilities to better assess its strengths and weakness;KSF: key success factor: factor necessary for a firm to effectively compete in a market niche.3.Goal setting for strategy formulation:Areas for formulation of MNC goals:1.profitability2.marketing3.operations4.finance5.human resources4.strategy implementationtwo steps to implement the strategy:1.chose the country2.local issuess trategies for the “base of the Pyramid”: strategy targetinglow-income customers in developing countries.Chapter 9Strategies for firms to entry international market:1.export/import:AD:1.less risk2.less investment3.easy to entry marketDISAD:It is transitional (过渡性的) in nature2.wholly owned subsidiary:AD:1.total control2.better efficiency without outside partners;3.higher profit4.clearer communication and shared visionsDISAD:1.high risk2.low international integration or multinational involvement3.host countries may try to gain economic control andrequire it to cooperate with local organization4.home-country sometimes oppose the creation of foreign subsidiaries3.mergers/acquisitionsAD:1.quickly expand resources or construct high-profitproduct in a new market2.cost saving3.avoid the home-country’s interpretationDISAD:1.cultural differences2.time constraints3.managers need to be wary of such commoncomplications and attempt t move forward by enhancingcommunication and operational efficiency4.alliances and joint ventures:AD:1.improvement of efficiency2.access to knowledge3.mitigating political factors4.overcoming collusion or restriction in competitionsuggestions that applied in strategic alliances include:1.know your partners well2.expect difference in alliance objectives amongpotential partners headquartered in different countries3.realize that having the desired resource profilesdoes not guarantee that they are complementary t yourfirm’s resources4.be sensitive t your alliance partner’s needs5.work on developing a relationship that built ontrust,5.licensing:AD:1.provides the licensor with a source of additionalrevenues2.low-cost way of gaining and exploiting foreign markets 6.franchisingBasic organizational structures:1.initial division structure2.international division structureAD:1.focus receives top management’s attention2.allows the company to develop an overall, unifiedapproach to international operationsDISAD:1.separate the domestic and international managers,which result in two different camps with divergent objectives2.the home office has difficult to think and act on aglobal basis3.ideas for products or processes in the internationalmarket are given low priority3. global structural arrangementsAD:1.product planning on a global basis2.direct line of communication from customers toexpertise, enabling research to meet customers’ needDISAD:1.duplicating division2.manager focus current profit instead of long-term profit3.manager focus on local market rather than international market4. global area divisionAD:1.reduce cost per unit2.allows managers to cater (迎合) local market and make rapid decisions3.The same level between domestic and international department4.Manager are responsible for all business operation5.Firm use mature business with narrow product line DISAD:1.Difficulty encountered to reconciling product emphasis with a geographic orientation2.Increased cost3.Duplication of effort on reign-by-reign basis6. global functional divisionAD:1.An emphasis on functional expertise2.Tight centralize control3.Relatively lean managerial staffDISAD:1.Difficult to coordinate of manufacturing and market2.Managing multiple product lines can be verychallenging3.Only the chief officer can be held accountable for theprofit7. mixed organization structuresOrganizational characteristics of MNCs1.Formalization2.Specialization3.Centralization4.Putting organizational characteristics in perspective。

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