直销的优势(The advantages of direct marketing)

直销的优势（The advantages of direct marketing）

2007-10-12 18:37:07 has announced to the workplace, business blog channel classification

The direct reason at an alarming rate in the global promotion, because of its own advantages of direct sales of other:

Direct marketing is a kind of high speed

The traditional product sales, mostly through the distribution of the total area - wholesalers - retailers distribution and a series of intermediate links, the product can last into the hands of customers, products in the traditional sales chain, not only to spend a lot of time retention, but also to establish such a product sales chain, is not a short duration of time. So, in the field of commodity circulation in traditional commodities, from the factory to enter the hands of customers often have a long period of time, this is not conducive to the market demand for rapid response, is not conducive to the rapid recovery of funds. The direct way, with the help of distributor's reputation for product sales, only through an intermediate link, into the hands of customers, this is a kind of efficient marketing methods. Moreover, the word of mouth is increasing in geometric series. Therefore, products can be quickly and fully occupy the market; this is the traditional marketing mode and can not be absolute.

Direct marketing can save the cost of sales

First, direct reduced circulation, the circulation costs are saved. In the traditional marketing mode, various wholesalers

are formed by company. A wholesale company department set up domestic and foreign trade, production and processing, security, administration, logistics, party, government, industry, group, and so on, large institutions like this, how much manpower and resources? Isn't this all into their stalls in the distribution of products? Even if the two or three smaller wholesale company, but also hepatobiliary taste, cost is not low. Moreover, at all levels also occupy a lot of liquidity wholesale. All of these costs are ultimately passed on to the customer on the head.

However, for direct sales, the cost will not happen. Direct Selling Company needs only a group of competent distributors formed a huge network, you can complete the product sales. Of course, the company must give distributors pay direct fees, but the sale than traditional expenses less than 1/2 or 2/3.

Secondly, saving promotion expenses. Now the products, especially new products, if not to advance in virtue of powerful advertising and other promotional means, to occupy the market, it is almost impossible. The promotional advertising, newspapers are on the area, TV is on time, a small business, the annual investment of millions of dollars or even thousands of Yuan advertising, this is commonplace.

And then there was no direct marketing, advertising, only a small amount of information costs, organization costs and training costs of the product can be sold out. Only in the sales of products, direct sellers can give performance incentives, without investing a lot of promotional expenses.