消费者行为学50道选择题翻译版

1. Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer _____.

（感知是一个过程，开始与消费者接触和关注营销刺激消费____结束）

A. Interpretation （解释，说明翻译表演，演绎理解）

B. Attitude （态度看法姿势个人风格）

C、action 行动

D、acceptance 接受

2. ____ is a series of activities by which stimuli are perceived, transformed into information, and stored. (____是一系列的刺激的感知活动，转化为信息，并存储。)

A. Perception (感知)

B. Interpretation （解释，说明翻译表演，演绎理解）

C. Information processing 信息处理

D. Perceptual exposure 感性接触

E. Selective exposure 选择性曝光

四个主要步骤是曝光，关注，解释和记忆

3、Which of the following is NOT a step in the information-processing model? 下列哪一个不是信息处理模型的一个步骤？

A. Exposure 曝光

B. Comparison 比较

C. Attention 注意，注意力; 照料，关怀; 殷勤

D. Interpretation （解释，说明翻译表演，演绎理解）

E. Memory 记忆

四个主要步骤是曝光，关注，解释和记忆

4. _____ occurs when a stimulus is placed within a person's relevant environment and comes within range of their sensory receptor nerves.

_____时发生的刺激是放置在一个人的相关环境，是在他们的感官受体神经的范围

A. Perception 感知

B. Attention 注意

C. Interpretation 解释，理解

D. Perceptual offense 知觉的进攻

E. Exposure曝光

Exposure provides consumers with the opportunity to pay attention to available information, but in no way guarantees it.

曝光为消费者提供了机会，关注现有的信息，但在任何情况下，保证它

5. Which of the following is FALSE regarding ad avoidance?

关于广告回避下列哪一个是假的？

A. Females are more likely to avoid ads than males.

女性比男性更容易避免广告

B. High levels of advertising clutter increase ad avoidance.

高水平的广告，增加广告，避免广告

C. Higher social classes avoid ads more than lower social classes.

高社会阶层避免广告超过社会阶层。

D. Hectic lifestyles increase ad avoidance.

繁忙的生活方式增加广告回避

E. Younger consumers avoid ads more than older consumers.

年轻消费者避免广告超过老消费者

Males are more likely to avoid ads than females.

男性比女性更容易避免广告

6. _____ involves incorporating brands into movies, television programs, and other entertainment venues in exchange for payment or promotional or other consideration, with the goal being to add realism to the scene, give subtle exposure to the brand, and influence consumers in an unobtrusive manner. _____涉及将品牌分为电影，电视节目，并在付款或促销或其他代价交换其他的娱乐场所，其目标是将真实的场景，给微妙的曝光的品牌，在一个不显眼的方式对消费者的影响

A. Ad integration 广告整合

B. Product integration 产品集成

C. Brand integration 品牌整合

D. Product placement 产品布局

E. Product synergy 产品协同

Product placement is a marketer's response to ad avoidance.

产品布局是一个营销人员的反应，避免广告

7. A message presented so fast or so softly or so masked by other messages that one is not aware of seeing or hearing it is called a(n) _____ stimulus.

一个消息这么快或温柔或掩盖了其他的消息，一个是不知道看到或听到它被称为一个（n）_____刺激。

A、subversive 颠覆

B、sublingual 舌下含服

C、lateralized单侧

D、subliminal 潜意识，阈下意识

E、unfocused 未聚焦的

阈下广告隐藏关键的有说服力的信息使它太弱，它的检测是困难的或不可能的