电子商务(英文精编版)考试重点
电子商务重点(双语)
第一章1电子商务与传统商务的区别与联系:最大的区别就是网络的介入、电子商务与传统的商务活动方式相比,具有以下几个特点:交易虚拟化、交易成本低、交易效率高、交易透明化。
2电子商务:电子商务是利用现代信息技术所从事的新型商业交易活动。
3电子商务的按照交易对象分类:企业与消费者之间的电子商务,即Business to Consumer(BtoC)、企业与企业之间的电子商务,即Business to Business(BtoB)电子商务。
包括非特定企业间的电子商务和特定企业间的电子商务。
通过上述两种电子商务的基本形式,可以派生出若干种形式,如CtoC (Consumer to Consumer)、BtoG(Business to Government)等。
4电子商务主要盈利模式:网络广告、会员服务费、网络交易费、搜索竞价排名、其他。
5电子商务英语定义:Doing commerce in electronic way(through modern information technology)。
6、BtoB:Businesses sell products or services to other businesses.7、BtoC:Businesses sell products or services to individual consumers.8、CtoC: individuals who buy and sell items among themselves.9、BtoG: Businesses sell goods or services to governments第六章1、计算机网络安全技术有:病毒防范技术、身份识别技术、防火墙技术、虚拟专用网技术。
2、交易安全技术有:加密技术、认证技术、安全认证协议。
3、加密技术分类:对称密钥密码体制、非对称密钥密码体制。
4、电子商务的安全需求:机密性、完整性、认证性、不可抵赖性、有效性。
新编电子商务英语期终复习资料
新编电子商务英语期终复习资料《新编电子商务英语》期终复习参考资料Unit 1 E-Business BasicsI. Questions:p.21.What is the difference between e-Commerce and e-Business?Electronic commerce, B2C, or e-Commerce refers to online sales. Electronic business or e-Business, on the other hand, refers to more than just selling online.2.What can you do by using the Internet?Collect vital business information related to your costumers and competitors;Increase awareness about your company;Streamline communication and improve customer service; .Improve productivity and reduce costs; andSell your products on line.3. What are the common ways to get started using e-Business?Make your mark on the web;Leverage email;Embrace e-procurement; andInvestigate e-Commerce.II. Exercises:p.2Translate the following into Chinese:1.When searching information on line, the user can then either start browsingthe website listed, or can narrow the results further by searching within those results for another keyword.使用者在线搜索信息时,可先开始浏览经初步搜索后罗列出的网站,也可再用一个关键词将此结果进一步搜索以缩小浏览范围。
电子商务考试重点知识总结
第一章:1.Electronic commerce( EC ) the process of buying ,selling,or exchanging produce ,servers,or information via computer networks。
2.Puer versus partial EC;EC can take several forms depending on thedegree of digitization (the transformation form physical to digital )of (the protect sold ,the process ,and the delivery agent.3.Brick-and -mortarorganizations ;old-economy organizations that perform most of their businessoff-line ,selling physical products by means of physical agents.4.virtual(puer-play)organizations ;organizati ons that conduct their business activities solely online .5.click-and-mortar (click and brick)organizations ;organizations that conduct some e-commerce activities ,but do their primary business in the physical world .6.interoganizational information systems (IOSs);communications system that allows routine transaction processing and information flow between two or more organizations.7. people: buyers ,sellers , intermedianes , and service IS people ,and management . public pollcy: taxes legal privacyissues ,regulations ,and technical standards.Marketing and adversement: market research ,promotions, and /web content Support service : logisticspayments ,content ,and security system development.Business partnership :Affiliateprograms ,joint Ventures , Exchanges,E-marketplaces, and Consortia .8.business-to-business;(B2B)E-commerce model in which all of the participants are businesses or other organizations.9.( B2C)e-commerce model in which business sell to individual shoppers10.E-tailing ; online retailing ,usually B2C.11.( B2B2C )e-commerce e-commerce model in which a business provides some product or service to a client business that maintains its own customer12.( C2B )e-commerce model in which individuals use the internet to sell products or service to organizations or individuals seek sellers to bid on products or services they need .13.( C2C )e -commerce model in which consumers sell directly to other consumers 14.( Peer -to-peer )technology that enables networked peer computer to share data and processing with each other directly ;can be used in C2C,B2B,and B2C e-commerce 15.Mobil commerce (M-commerce )E-commerce transaction and activities conducted in a wireless environment16.Business model ;a method of doing business by which a company can generate revenue to sustain itself17.Typical EC models ; 1)online direct marketing .2)electronic tendering systems .3)affiliate marketing 4)viral marketing5)group purchasing第二章:1.Markets(electronic or otherwise)have three main functins:①matching buyers and sellers ②facilitating the exchange of information, goods ,services, and payments associated with market transactions; ③providing an institutional infrastructure ,such an a legal and regulatory framewok, which enables the efficient functioning of the market.2.Marketspace components:customers ,sellers, products and services,, infrastructure, front end ,backend ,intermediaries ,other business partners ,support services.3.Electronic storefronts: an electronic or web storefront refer to a single company’s web site where products and services are sold.4.Electronic malls: An online shopping center where many online stores are located.5.Types of .electronic : privateE-Marketplaces public E-Marketplacesrmations portals: A single point of access through a web browser to business information inside and/or outside an organization.7.Disintermediation: Elimination of intermediaries between sellers and buyers.8.Reintermediation:Establishment of newintermediary roles for traditional intermediaries that have been disintermediated.9.Electronic catalogs can be classified according to three dimensions:The dynamics of the information presentation. The degree of customization ; Integration with business processes.10.Forward auction: An auction in which a seller entertains bids from buyers11.Reverse auction (bidding or tendering system) Auction in which the buyer places an item for bid in a request for quote system , potential suppliers bid on the job, with the price reducing sequentially , and the lowest bid wins: primarily a B2B or G2B mechanism.第三章Retailing in electronic commerce :products and services1.电子零售:electronic retailing(e-tailing)Retailing conducted online, over the Internet2. e-tailers: retailers who sell over the Internet3. What sells well on the internet:①computer hardware and software②consumer electronics ③office supplies ④sporting goods ⑤books and music ⑥toys ⑦health and beauty ⑧entertainment ⑨apparel andclothing ⑩jewelry ⑪cars ⑫services ⑬others4. Characteristics of successful E-tailing:①high brand recognition(e.g, Lands’s End, Dell, Sony) ②a guarantee provided by highly reliable or well-known vendors(e.g, Dell, L.L, Bean) ③Digitized format(e.g, software, music, or videos) ④Relatively inexpensive items(e.g, office supplies, vitamins) ⑤Frequently purchased items(e.g, groceries, prescription drugs) ⑥Commodities with standard specifications(e.g, books, CDs, airline tickets), making physical inspection unimportant ⑦Well-known packaged items that cannot be opened even in a traditional store(e.g, foods, chocolates, vitamuns)5 Traditional versus online job markets Characteristic : cost, life cycle, place, context updatiing, space for details, ease of search by applicant, ability of employers to find applicants, matching of supply anddemand, reliability, communication speed between employees and employers, ability of employees to compare jobsTraditional job market: expensive especially in prime space, short, usually local and limited if global, can be complex, expensive, limited, difficult especially for out-of-town applicants, may be very difficult especially for out-of-town applicants, difficult, material can be lost in mail,can be slowOnline job market: can be very expensive, long, global, (fast, simple, inexpensive), large, quick and easy, easy, high, fast, (easy, fast) 6.The following parties use the Internet job market:①job seekers ②employers seeking employees ③job agencies ④government agencies and institutions第四章Consumer Behavior, Market Research, and AdvertisementThe major roles are follows(决策过程所涉及的角色):①Initiator ②Influencer ③Decider ④Buyer ⑤UserOne-to-one marketing: marketing that treats each customer in a unique way Market research (市场调研的意义): find information and knowledge that describes the relationships among consumers, products, marketing methods, and marketers.Market research aim(市场调研的目标):discover marketing opportunities and issues, to establish marketing plans, to better understand the purchasing process, and to evaluate marketing performance. Marketing segmentation: the process of dividing a consumer market into logical groups for conducting marketing research advertising, and salesAdvertising : an attempt to disseminate information in order to affect buyer-seller transaction①In traditional marketing ,advertising was impersonal, one-way mass communication that was paid for by sponsors.②These direct marketing approaches worked fairly well but were expensive and slow and seldom truly one-to-one interactive.Web Advertising : ①ad views: the number of times users call up a page that has a banner on it during a specific time period; know as impressions page views②click(click-through or ad click): a count made each time a visitor click on an advertising banner to access the advertiser’s Web site③CPM(cost per thousand impressions): the fee an advertiser pays for each 1000 times a page with a banner ad is shownWeb advertising growing rapidly reasons:①cost ②richness of format ③personalization ④timeliness ⑤location-basis ⑥digital branding Banner: on a Web page, a graphic advertising display linked to the advertiser’s Web page第五章B2B E-commerce:Selling and Buying in private E-markets1.Business-to-business e-commerce (B2B EC)Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private net-works; also known as eB2B (electronic B2B) or just B2B.2.The basic B2B transaction types①Sell-side. One seller to many buyers. ②Buy-side. One buyer from many sellers.③Collaborative commerce. Activities other than buying or selling among business partners, for example, communicating, collaborating, and sharing of information for joint design, planning, and so on.3.B2B Characteristics①Parties to the Transaction ②Types of Transactions ③Types of Materials traded ④Direction of Trade第七章1.Supply chain: The flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the end customers.2.e-supply chain: A supply chain that is managed electronically, usually with Web technologies.3.SUPPLY CHAIN PARTS:①Upstream supply chain②Internal supply chain③Downstream supply chain4.The success of an e-supply chain depends on the following:①The ability of all supplychain partners to view partner collaboration as a strategic asset.②Information visibility along the entire supply chain.③Speed, cost, quality, and customer service.④Integrating the supply chain more tightly5.Activities and Infrastructure of E-SCM:①Supply Chain Replenishment②E-procurement③Supply Chain Monitoring and Control Using RFID③Inventory Management Using Wireless Devices④Collaborative Design and Product Development.⑤E-Logistics⑥Use of B2B Exchanges and Supply Webs6.e-supply chain management(e-SCM):The collaborative use of technology to improve the operations of supply chain activities as well as the management of supply chains.7.Bullwhip effect: Erratic shifts in orders up and down supply chains.第八章1.E-government: the use of IT ande-commerce to provide access to government information and delivery of public services to citizens and business partners.2.Categories of e-government performance objective G2C:reduce the average time for citizens to find benefits and determine eligibility. ①reduce the number of clicks to access relevant loan information. ②Increase the number of citizens who use the internet to find information on recreational opportunities.G2B: increase the ability for citizens and businesses to find,view,and comment on rules and regulations. ①Reduce burden on bussiness by enabling online tax filing. ②Reduce the time to fill out export forms and locate information. ③Reduce time for bussiness to file and comply with regulations.G2G: decrease response times for jurisdictions and disciplines to respond to emergency incidents. ①Reduce the time to verity birth and death entitlement information. ②Increase the number of grant programs available for electronic application.IEE: increase availability of training programs for government employees. ①Reduce the average time to processclearance forms. ②Increase use of e-travel services within each agency. ③Reduce the time for citizens to search for federal jobs. ④Reduce time and overhead cost to purchase goods and services throughout the federal government.3.The transformation of e-government:①information publishing/dissemination.②official two-way transactions with one department at a time.③multipurpose portals.④portal personalization.⑤clustering of common services.⑥full integration and enterprise transformation.。
电子商务英语试题及答案
电子商务英语试题及答案一、选择题(每题2分,共20分)1. What does "B2B" stand for in the context of e-commerce?A. Business to BusinessB. Business to ConsumerC. Consumer to ConsumerD. Business to Government答案:A2. Which of the following is NOT an advantage of online shopping?A. ConvenienceB. Cost-effectivenessC. Limited product selectionD. Time-saving答案:C3. The term "e-wallet" refers to:A. An electronic device used for making paymentsB. A physical wallet for carrying cashC. A software application for managing digital currenciesD. A secure online account for storing payment information答案:D4. What is the primary function of a shopping cart on an e-commerce website?A. To store products for future purchaseB. To display advertisementsC. To allow customers to add and remove items before checkoutD. To provide customer support答案:C5. Which of the following is a type of digital marketing strategy?A. Direct mailB. Social media marketingC. Print advertisingD. Radio commercials答案:B6. What does "SEO" stand for?A. Social Engine OptimizationB. Search Engine OptimizationC. Secure Electronic OrderingD. Systematic Electronic Organization答案:B7. In e-commerce, what is the purpose of a "cookie"?A. To store user preferences and track browsing behaviorB. To enhance the website's securityC. To provide customer service through chatbotsD. To encrypt sensitive data答案:A8. Which of the following is a common e-commerce payment gateway?A. PayPalB. FedExC. UPSD. DHL答案:A9. What is the acronym "API" used for in the context of e-commerce?A. Application Programming InterfaceB. Advanced Payment InterfaceC. Automated Product IntegrationD. Advanced Product Application答案:A10. What is the meaning of "EDI" in e-commerce?A. Electronic Data InterchangeB. Electronic Document InterfaceC. Electronic Device InterfaceD. Electronic Display Interface答案:A二、填空题(每空2分,共20分)11. The process of transferring funds from a buyer's bankaccount to a seller's bank account is known as ___________.答案:funds transfer12. A(n) ___________ is a document that provides proof of a transaction between a buyer and a seller.答案:invoice13. The term ___________ refers to the practice of collecting and analyzing data to understand and predict user behavior.答案:analytics14. When a customer places an order online, the process is often referred to as ___________.答案:checkout15. In e-commerce, ___________ is the process of verifying the identity of a user or system.答案:authentication16. ___________ is a method of payment that involves transferring money from a buyer's bank account directly to the seller's bank account.答案:Direct Debit17. The acronym "SSL" stands for ___________.答案:Secure Sockets Layer18. A(n) ___________ is a type of software that helps businesses manage their customer relationships.答案:CRM (Customer Relationship Management)19. ___________ is a type of e-commerce fraud where a customer provides false information to obtain goods or services.答案:chargeback20. The process of returning a product to a seller is known as ___________.答案:returns processing三、简答题(每题10分,共20分)21. What are the key components of an effective e-commerce website?答案:An effective e-commerce website typically includes user-friendly navigation, a clear and concise layout, secure payment options, a responsive design for mobile devices, product descriptions and images, customer reviews, and a reliable customer service system.22. Describe the role of customer service in e-commerce.答案:Customer service plays a crucial role in e-commerce by addressing customer inquiries, resolving issues, and providing support throughout the purchasing process. It helps build trust, improve customer satisfaction, and can influence repeat business and customer loyalty.四、论述题(每题15分,共30分)23. Discuss the importance of security in e-commerce and the measures that can be taken to protect customer data.答案:Security is paramount in e-commerce as it safeguards sensitive customer information and financial data. Measures to protect customer data include using encryptionfor data transmission, implementing secure payment gateways, employing firewalls and intrusion。
电子商务英文精编版复习总结
第一章b2c:consumer shopping on the web, often called business-to-consumerb2b:transactions conducted between businesses on the web, often called business-to-business transactions (交易)and business processes in which companies, governments, and other organizations use internet technologies to support selling and purchasing activitiesbusiness processes(业务流程):the group of logical(逻辑的), related, and sequential (时序的)activities and transactions in which businesses engagec2c:including individuals who buy and sell items among thenselvesb2g:including business transactions with government agencies ,such as paying taxes and filing required reports.注意:b2b electronic commerce is much greater than b2c electronic commerce .however,the number of supporting business process is greater than the number of all b2cand b2b transactions combined.activity(业务活动):a task performed by a worker in the course of doing his or her job transaction(交易):an exchange of value、such as a purchase, a sale, or the conversion of raw (未加工的)materials into a finished product注意:a transaction always has one or more activities associated with it, but an activity might not be related to a transaction.telecommuting or telework(远程工作):employees log in(登录)to company computers through the internet instead of traveling to the office.electronic funds transfers (efts)(电子资金转账):also called wire transfers(有线转账)electronic transmissions of account exchange information over private communications networks electronic data interchange (edi) (电子数据交换):transmitting computer-readable data(计算机可读数据)in a standard format (标准格式)to another businessone serious problem that potential adopters of edi faced(edi面临的严重问题之一)was the high cost of implementation.trading partners(贸易/合作伙伴):businesses that engage in edi with each othervalue-added network (van)(增值网络):independent firm that offers connection and transaction-forwarding services to buyers and sellers engaged in edibetween 1997 and 2000, more than 12,000 internet-related businesses were started with more than $100 billion of investors’ money (dot-com boom).more than 5000 of these companies went out of business or were acquired in the downturn that began in 2000 (dot-com bust).between 2000 and 2003:more than $200 billion was invested in purchasing electronic commerce businesses that were in trouble and starting new online ventures.this second wave of financial investment has not been reported extensively in either the general or business media, but it is fueling a rebirth of growth in online business activity (dot-com rebirth). business models(业务模式),:a business model is a set of processes that combine to yield a profit a good business model was expected to lead to rapid sales growth and market dominance.注意:the idea that the key to success was simply to copy the business model of a successful dot-com business led the way to many business failures, some of them quite dramaticrevenue models(盈利模式):a specific collection of business processes used to:identify customers,market to those customers and generate(使形成)sales to those customersthe revenue model idea is helpful for classifying revenue-generating activities for communication and analysis purposesbusiness processes(业务流程)business processes include:purchasing raw materials or goods for resale、converting materials and labor into finished goods、managing transportation and logistics、hiring and training employees、managing the finances of the business、and many other activitiesmerchandising (零售推销):combination of store design, layout(布局), and product display (陈列)knowledgecommodity item (日用品、商品):hard to distinguish from the same products or services provided by other sellers、it‘s features have become standardized and well knownshipping profile(运输规格):collection of attributes that affect how easily a product can be packaged and deliveredall the advantages of electronic commerce for businesses can be summarized in one statement: electronic commerce can increase sales and decrease costsvirtual community(虚拟社区)is a gathering of people who share a common interest, but instead of this gathering occurring in the physical world, it takes place on the internet.advantages(优点):electronic commerce provides buyers with a wider range of choices than traditional commerce、electronic commerce provides buyers with an easy way to customize the level of detail in the information they obtain about a prospective purchase. buyers can have instant access to detailed information on the web、some digital products, such as software, music and video files, or images, can even be delivered through the internet, which reduces the time buyers must wait to begin enjoying their purchases. the ability to deliver digital products online is not just a cost-reduction opportunity. it can increase sales, too、electronic payments of tax refunds, public retirement, and welfare support cost less to issue and arrive securely and quickly when transmitted over the internet、electronic payments can be easier to audit and monitor than payments made by check, providing protection against fraud and theft losses、electronic commerce can also make products and services available in remote areas.disadvantages(缺点):return-on-investment is difficult to calculate.costs, which are a function(函数)of technology, can change dramatically even during short-lived electronic commerce implementation projects because the underlying technologies are changing so rapidly.many firms have had trouble recruiting and retaining employees with the technological, design, and business process skills needed to create an effective electronic commerce presence.difficulty of integrating existing databases and transaction-processing software designed for traditional commerce into the software that enables electronic commerce. although a number of companies offer software design and consulting services that promise to tie existing systems into new online business systems, these services can be expensive.many businesses face cultural and legal obstacles to conducting electronic commerce.economics (经济学)is the study of how people allocate scarce resources(分配稀缺资源),two ways:commerce、government actionstwo conditions of a market(市场的两条件):potential sellers of a good come into contact with potential buyers、a medium of exchange(交换媒介)is available ---(currency or barter). much business activity today occurs within large hierarchical business organizations(商业层次组织), which economists generally refer to as firms, or companies(公司)transaction costs(交易成本)are the total costs that a buyer and seller incur as they gatherinformation and negotiate a purchase-sale transaction(收集信息和洽谈经费).vertical integration(垂直统一管理):the practice of an existing firm replacing one or more of its supplier markets with its own hierarchical structure for creating the supplied product .a strategic business unit(战略业务单元), or simply business unit(业务部门), is one particular combination of product, distribution channel, and customer type.network economic structures(网络化组织结构):companies coordinate their strategies, resources, and skill sets by forming long-term, stable relationships with other companies and individuals based on shared purposesstrategic alliances(战略联盟)(strategic partnerships(战略伙伴关系)):relationships created within the network economic structurevirtual companies(虚拟公司):strategic alliances that occur between or among companies operating on the internetstrategic partners(战略伙伴):entities(实体)that come together as a team for a specific project or activitylaw of diminishing returns(边际收益递减):most activities yield less value as the amount of consumption increasesnetwork effect(网络效应):as more people or organizations participate in a network, the value of the network to each participant increasesvalue chain(价值链):a way of organizing the activities that each strategic business unit undertakesprimary activities(关键/主要活动):designing, producing, promoting, marketing, delivering, and supporting the products or services it sellssupporting activities(辅助活动):human resource management and financingvalue system(价值体系):larger stream of activities into which a particular business unit’s value chain is embedded第二章world wide web 万维网newsgroups 网络新闻组hypertext超文本hypertext server 超文本服务器hypertext markup language (html)超文本链接标示语言(超文本标记语言)graphical user interface (gui) 图形用户接口local area network (lan) 局域网wide area networks (wans) 广域网packets 数据包routing algorithms 路由算法network control protocol (ncp) 网络控制协议transmission control protocol (tcp) 传输控制协议internet protocol (ip)互联网协议subnetting 子网划分network address translation (nat) device 网络地址转化器domain names域名top-level domain (or tld) 顶级域名hypertext transfer protocol (http) 超文本传输协议uniform resource locator (url) 统一资源定位符e-mail client software 电子邮件客户端软件simple mail transfer protocol (smtp)简单邮件传输协议post office protocol (pop)邮件通讯协定件送达the interactive mail access protocol(imap)消息访问协议text markup language 文本标记语言world wide web consortium (w3c) 万维网联盟standard generalized markup language 标准通用标示语言intranet企业内部互联网extranet外部网virtual private network (vpn) 私人虚拟网络ip tunneling ip隧道encapsulation 封装net bandwidth 网络带宽symmetric/ asymmetric connections对称/非对称联接第三章main models for generating revenue used by web businesses today:web catalog、digital content、advertising-supported、advertising-subscription mixed,、fee-based model(fee-for-transaction and fee-for-service)mail order or catalog model(目录模型):buy ers place orders by mail or by calling the seller’s toll-free telephone number。
电子商务导论(双语)所划重点
电子商务导论(双语)所划重点1.Definition and category EC is the use of electronic communication to do business,the transfer of information,over internet.B2B,B2C,C2C,B2G,business processes that supply buying or selling activities(U2B,M2B,H2B),eg.DELLcomputer.2.Describe the benefits of EC to ORGANIZATIONS, CONSUMERS AND SOCIETYOrganizations:global reach/Cost reduction/supply chain improvement/new business model/rapid time-to-market/lower communication costs/improve costomer relation/no city business permits and fees.Consumer: ubiqulity(无处不在)/more products and services/cheeper products and services/instant delivery/information availabilities/no sales tax.Society:telecommuting/higher standard of living/availability of public services.3.EFT(Electronic Funds Transfer) used by banks:电子资金转账,银行业务中高速划拨资金的电子支付系统,如POS系统、ATM系统等。
电子商务专业英语重点
一、名词解释1.Co.:公司corparation2.CIF:CIF = cost + insurance + freight成本价+保险价+运费=到岸价格Cost Insurance and Freight 卖方的基本义务是,负责按通常条件租船定舱,支付到目的港的运费3.FOB (Free on Board) 船上交货,是当货物在指定的装运港越过船舷,卖方即完成交货4.CFR (Cost and Freight)成本加运费(指定目的港)5.FCA (Free Carrier)货交承运人(……指定地点)6.CIP (Carriage and Insurance Paid to)运费和保险费付至(……指定目的地)7.CPT (Carriage Paid to)运费付至(……指定目的地)8.L/C L/C信用证付款方式 L/C信用证付款方式属于银行信用信用证是开证行应开证申请人的请求,向所有人开出的、有条件的付款承诺的书面文件。
9.M/T信汇Mail Transfer公顿metric ton10.S/C.sales confirmation销售认证书11.All risks一切险,war risks战争险12.D/P是付款交单,发货后准备好我们的议付单据,通过我方银行交单至客户方银行,客户银行提示客户单据已到,客户付款后银行交单。
13.I/E Import and Export 进出口14.D/A D/A则是承兑交单我方银行交单给客户银行,客人只需承兑我方单据,就可以拿走正本单据,到期后再付款。
15.D/P·T/R即“付款交单凭信托收据借单”由进口人承兑汇票后出具信托收据向代收银行借取货运单据先行提货。
16.T/T电汇---Telegraphic Transfer T/T电汇是汇出行应汇款人的申请,拍发加押电报或电传汇入行,指示其解付一定金额给收款人的一种汇款结算方式。
17.平安险 free from particular average (F.P.A.)18.水渍险 with particular average (W.P.A.)二选择题选择:1.Our package for canned food is not only seaworthy but also strong enough to protect the goods _possible damage. CA. onB. withC. fromD. to2.100 packets by 500 grams per wooden case or carton, each packet lined with white paper and outside wrapped up in transparent paper, 2% more or less _weight for each case allowed. AA. inB. atC. onD. with3.We will allow you half of the invoiced amount for packing if you return the _crates. CA. hollowB. vacuumC. emptyD. vacant4.You know that the _of the package contributes greatly to the sale of consumer goods. AA. appearanceB. protectionC. preferenceD. preservation5. Each piece is to be _, rolled on cardboard, wrapped in kraft paper and then packed in wooden cases. CA. double foldB. double foldingC. double foldedD. double foldness6. The Eggs are packed in cartons with beehive lined with shockproof corrugated paperboard, each carton contains 300 eggs, _not over 19.8 kilos. CA. weightB. weighC. weighingD. weighed7.Taking into consideration the transport conditions at your end, we have specially reinforced our packing so as to _the extent of any possible damages _the goods. DA. minimum, toB. minimize, withC. minimum, withD. minimize, toExercise1.Before shipment, the buyers generally send their _to the sellers, informing them of the packing and mark, mode of transportation, etc. BA. Shipping documentsB. Shipping requirementsC. Shipping adviceD. Shipping marks2. We believe the goods will reach you _. AA. in perfect conditionB. in perfect conditionsC. with good conditionD. under good conditions3.It is important that the goods _for delivery as stipulated in the contract. AA. be completedB. are completedC. will be completedD. have been completing4.We suggest you change your packing into small cases, so as to facilitate _C.A. us in our salesB. us selling themC. our salesD. our pushing sale them5. We are enclosing a full set of copy documents _this shipment. DA. regarding forB. refer toC. as forD. Covering6. Please make your best efforts to get the goods dispatched next week _. BA. without failB. with least possible delayC. With no failD. without the least possible delay Choose the best answer:1.Please amend L/C No.987 to _“This L/C will expire on 28 February, 2008 in China.” AA. readB. readingC. expressD. expressing2.Your L/C No5432 calls _shipment to be made in October while S/C stipulates that the shipment is to be made in November. BA. onB. forC. aboutD. to3. It has been found in your L/C that the amount is US$330 short as _the total value of the S/C. CA. toB. forC. againstD. with4.Please amend your L/C No.ED356 _transshipment instead of “ Transshipment Not Allowed” as laid down in the L/C. CA. allowingB. allowC. to allowD. allowed5.In you r L/C No245, the word “ABOUT” before the quantity and amount is _. BA. missB. missingC. missedD. omit6.For the sake of convenience, we have arranged _our bank to open an involving L/C in your favor. AA. withB. forC. toD. at7.Your L/C No.356 is insufficient _amount. BA. toB. inC. forD. about8.It is hoped that you will not cut the time too _when opening L/C in future. CA. goodB. wellC. fineD. kindChoose the best answer:1. Insurance on the goods shall be effects by us for 110% the CIF value. AA. ofB. overC. aboveD. on2. Buyer’s request for to be covered up to inland city can be accepted on condition that such extra premium is for buyer’s account. CA. lossB. shipmentC. insuranceD. risks3. The package is stenciled ABC London and FPA for 10%over the invoice amount. CA. insureB. coverC. insuredD. coverage4. We know that according to your usual practice, you insure the goods only 10% above invoice value, therefore the extra premium will be for our account. AA. forB. inC. overD. above5. Will you please arrange to all risks insurance on the following consignment of Electric Pumps from our warehouse at the above address to Boston. AA. take outB. take inC. take awayD. take into6. Since we have entered a long-term contract with the People’s Insurance Company of China, which all over imports and exports are to be insured with them, we have to request you to send us another quotation on CFR terms. DA. /, underB. into, underC. into, withD. into, /7. Since the insurance policy taken out by you does not include such a risk, you naturally have no right to claim the insurance company loss caused by it. CA. on, toB. to, againstC. with, againstD. on, for8. Thank you for your instructions to arrange the shipment of Fans. We take it that you wish us to insure the goods against the usual risks, for the of the goods plus freight. CA. costsB. valueC. costD. Values Choose the best answer1. In the light of the actual findings, they will compensate ( ).AA. You for the lossB. you the loseC. for you the lossD. the loss to you2. We trust you will lose no time in ( ) this claim steeled equitably.CA. takingB. lettingC. makingD. putting3. It is imperative that you ( ) care in selecting overseas agents and distributors.BA. ought to takeB. will takeC. must takeD. take4. Interest will be ( ) at 7% per annum and will be calculated semi-annually.CA. paidB. compensatedC. chargedD. counted翻译1.我是在什么地方(地址)的什么公司(机构)什么什么(职位)Translate the following into English:1.我们的包装完全适合于海运。
电子商务英语复习
Low price
Painless returns
WWW, Search Engine and E-mail
The World Wide Web (www), always called simply the Web, is a series of Internet software, which can realize global data sharing. The client software, also called browser, can help users log on Internet with a computer and search wanted data from other computers, conducting them and then show them on the users’ screens.
Internet
More rapidly than any other technology
Electronic Funds Transfers (EFTs)
Wire transfers(电子转账) Electronic transmissions of account exchange information
Business-to-business (B2B): e-procurement电子采购
Negotiate purchase transactions with suppliers
Business processes
Using Internet technologies to support organization selling and purchasing activities
2022-2023年自考专业(电子商务)《电子商务英语》证书考核易错、难点精编(带答案)试卷号:15
2022-2023年自考专业(电子商务)《电子商务英语》证书考核易错、难点精编(带答案)(图片大小可自由调整)一.全考点综合测验(共45题)1.【单选题】()this pair of shoes?A.How many isB.How many areC.How much isD.How much does正确答案:C2.【问答题】Explain to the complainant why you make such a decision.正确答案:跟投诉者解释你为什么作出这样的决定。
3.【问答题】The internet providers consumers with a great number of choices.正确答案:互联网为消费者提供了大量的选择。
4.【问答题】翻译:create an account正确答案:建立账户5.【单选题】His wife, to whom he __________ for thirty years, was childless.A.has marriedB.has been marriedC.had marriedD.had been married正确答案:D6.【单选题】How much did you pay ()your new dress?A.withB.onC.inD.for正确答案:D7.【问答题】它很便宜,但在另一方面,质量很差。
(on the other hand )正确答案:It’s cheap,but On the other hand ,the quality is poor.8.【问答题】翻译:tangible benefit正确答案:有形利益9.【单选题】I made up my mind that under no circumstances__________ to such principle.A.couldn ’ t I agreeB.I couldn ’ t agreeC.I could agreeD.could I agree正确答案:D10.【问答题】翻译:credit card正确答案:信用卡11.【填空题】完型填空(本大题共10 小题,每小题 1 分,共10 分)从选项中选择一个最适合短文的选项,错选、多选或未选均无分。
电商英语考试范围及答案
电商英语考试范围及答案大喜哈哈Tear the SkyHAPPY EVERYDAY APPRECIA TE AND EMBRACE LIFEENTHUSIASMPA TIENCESMILELesson 11:汉译英)子网sub-network 电子商务e-commerce 电子数据交换electronic data interchange2(英译汉)file transfer protocol文件传输协议SMTP简单文件传输协议3(长句翻译)The Internet is the name of the global communication network consisting of thousands of networks typically interconnected by fiber optic cabling.因特网是全球通信网络的总称,它包含成千上万通常由光缆连在一起的网络。
What was needed was a network of interconnected networks. This led to the idea of “internetworks” or “internet”.我们所需要的是一个把各个网络联在一起的网络,这就引出了网际网的概念。
But the big push or interest didn't come until the advent of the World Wide Web in the mid 1990’s. 但是,直到在20世纪90年代中期出现了万维网以后,才有了大的进步并引起了人们的极大兴趣。
An internet is the connections of various types of networks into a single large system.网际网络是指将不同类型的网络连接到一个巨大的系统中。
An Extranet is a private network that uses the Internetprotocols and the public telecom-unication system to securely share part of a business’s information or operation with suppliers, vendors, partners, customers or other businesses.外联网络是一种专用网络,这种专用网络使用因特网谢意和公共电信系统,以便能够是供应商、分销商、合作伙伴顾客及其他企业安全的共享一部分信息和操作。
电子商务导论(双语)所划重点
1.Definition and category EC is the use of electronic communication to do business,the transfer of information,over internet.B2B,B2C,C2C,B2G,business processes that supply buying or selling activities(U2B,M2B,H2B),eg.DELLcomputer.2.Describe the benefits of EC to ORGANIZATIONS, CONSUMERS AND SOCIETYOrganizations:global reach/Cost reduction/supply chain improvement/new business model/rapid time-to-market/lower communication costs/improve costomer relation/no city business permits and fees.Consumer: ubiqulity(无处不在)/more products and services/cheeper products and services/instant delivery/information availabilities/no sales tax.Society:telecommuting/higher standard of living/availability of public services.3.EFT(Electronic Funds Transfer) used by banks:电子资金转账,银行业务中高速划拨资金的电子支付系统,如POS系统、ATM系统等。
EDI(electronic data interchange电子数据交换)将商业文件标准化和格式化,并通过计算机网络,从计算机到计算机的电子传输方法。
电子商务英语期末总复习资料
电子商务英语期末复习资料1.掌握电子商务术语的英文单词。
(1)公司与顾客之间的电子商务(缩写) : B2C Electronic Commerce(2)互联网Internet(3)在线拍卖online auction(4)中小企业small and medium-sized enterprises(5)库存inventory(6)零售商retailer(7)供应链supply chain(8)电子零售e-tailing(9)实体店+网络的零售商click -and- motar e-tailer(10)电子现金electronic cash(11)电子资金转账electronic fund transfer(12)支付处理服务系统payment processing system(PPS)(13)物流logistics(14)配送delivery(15)在线订货online ordering(16)最优化optimization2.复习英文句子翻译:(1)Business to consumer electronic commerce (B2C) means retail transactions of products or services from businesses to individual shoppers.企业和顾客之间的电子商务就是企业和个人经营者之间的产品或者服务的零售交易。
(2) C2C is conducted by several different ways over the Internet; the typical and well-knownC2C activities are auctions.顾客与顾客之间的电子商务通过网络以多种方式进行,最典型的有名的一种是拍卖。
(3) The issuing bank sends the transaction to the processor, either authoring the payment or not. 发卡行把交易信息发给处理器,批准支付或者不批准支付。
电子商务英语知识点汇总
汉译英1.按固定日期发送信息简报,让客户叹服你的敬业精神。
(A)You dazzle your customers with your commitment by releasing the newsletter on fixed days.2.安排这样的相互交流可以让你了解自己的公司实际是如何运作的,这常常需要对软件进行定制。
Arranging this interaction can teach you lessons in how your company actually works ,and it often calls for customized software.3.安装防火墙能够禁止任何未授权的访客访问所有这些相关信息。
Installing a firewall can prohibit unauthorized sources from accessing all of this pertinent information.4.必须考虑外在威胁以保护名誉免受损害。
(B)External threats must be considered to protect the name and reputation from harm.5.不要低估了高品质链接的价值。
Don't underestimate the value of high quality links.6.创建一个高质量,能够为访问者提供很好的信息和资源的网站。
(C) Create a high quality website that offers excellent information and resources to those visiting the site .7.除了购买和销售产品,电子商务同样也可以处理其他的传统业务。
In addition to buying and selling products,e-business may also handle other traditional business aspects.8.从本质上讲,这就是一种网上支付的方法。
商务英语期末考试重要知识点.(推荐阅读)
商务英语期末考试重要知识点.(推荐阅读)第一篇:商务英语期末考试重要知识点.第一题翻译选择;第二题短语互译;第三题阅读;第四题完型填空1.Rising damp, if not treated effectively, could in time cause extensive damage to the structure of your home, ruin decoration and furniture.如果处理不当,墙内潮气最终可能会对房屋的结构造成大面积破坏,毁掉装修和家具。
2.This contract is entered into as of the seventh day of March, 2002, by and between Lonk Co.Ltd., a corporation organized under the laws of the United States of America(hereinafter called t he “Purchaser”, and Wingo Co.Group, a corporation organized under the laws of the People’s Republic of China(hereinafter called the “Seller”.本合同由依照美国法律成立的龙科有限公司 [以下简称买方 ]和依照中华人民共和国法律成立的文果集团公司 [以下简称卖方 ]之间于 2002年 3月 7日订立。
3.Multinational bank's services include issuing letter of credit, buying and selling foreign exchange, issuing banker's acceptances, accepting Eurocurrency deposits, making Eurocurrency loans, and assisting in the marketing of Eurobonds.跨国银行提供的服务包括开立信用证、买卖外汇、开证行承兑、接受欧洲货币储存、提供欧洲货币贷款以及发行推销欧洲货币债券。
电子商务英语复习资料整理
Unit 1电子商务交易electronic business双向网络bidirectional network企业流程 corporate processes门户网站 web portal电子手段electronic transfer信息通讯技术 information and communication technologies数据处理系统 data processing systems面向内部的 internal facing面向外部的 external facing商业模型business model互动步骤interaction steps电子商务是指利用信息通讯技术所进行的任何形式的商业活动。
e-business defined as the utilization of internation and communication technologies in support of all the activities of business.Auction (n)拍卖Bid(vt)出价、投标、祝愿、命令、吩咐accessible(adj)已接近的、易受影响的commission(n)佣金、委任、委托、委办(权);(vt)委任、委托、任命、委托制作dissemination(n)分发、传播electronically-facilitated(adj)电子化的integration(n)整合、综合utilization(n)使用=ultilisationacquisition(n)采集、获得、获得物application(n)应用、申请、应用程序IS=information system 信息系统Flat Fee 一次性收费Unit 2电子数据交换EDI electronic data interchange供应链管理supply chain management外包outsource固定格式inflexible format产品说明书product specificationsB2B交易场所B2B exchange (the B2B marketplace)有效地管理库存managing inventory more efficiently安全漏洞security breach网上目录on-line catalog贸易伙伴trading partner后端系统 data-end systemsB2C电子商务是企业与企业通过因特网、外联网、内联网或者似有网络,以电子化方式进行交易B2C e-commerce is business to business via the internet、extranet、intranet on network seems to be trading electronically.Collaboration(n)协助、合作Confidential(adj)秘密的、机密的Depot(n)仓库Component(n)部件Hype(n)大肆宣传、大做广告Interchange(n)交换(vi&vt)交换Intervention(n)干涉、干预Platform(n)平台Portal(n)入口Procurement(n)采购、获得、采集Quotation(n)报价Inventory(n)存货、财产目录Unit 3在线交易on-line transactions讨价还价haggling over price区别distinction传统企业brick and mortar business实体商店physical store零售巨头retail giant多渠道策略muti-channel strategy流量flow网站导航website navigation付账流程checkout process渠道冲突channel conflict互联网免税法案internet tax freedom actB2C电子商务是企业通过Internet向个人消费者直接销售产品或提供服务的经营方式。
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电子商务考试重点:①Categories of Electronic Commerce电商的分类1.business to consumer (B2C).2. business to business (B2B).3.business processes that support buying and selling activities,比例最大4.consumer to consumer(C2C)5.business to government(B2G).Electronic Founds Transfer (EFTs)分五类②电商的适用性由什么因素决定(suited to ec):1.selling of commodity items.2.product 's shipping profile.3.A product that has a Strong brand reputation4.business process includes both commodity and personal inspection elements.③电商的优点(advantages):1. It can increase sales and decrease costs.2.Increase purchase opportunities for the buyers .3.electronic commerce provides buyers with a wider range of choices,that buyers can consider many different products and services from a wider variety of sellers.4.many digital products can be delivered through the Internet.reduces the time buyers wait to begin enjoying their porchases.5.electronic payments of tax refunds,pulic retirement and welfare support cost less to issue and arrive securely and quickly when transmitted over the Internet.电商的缺点:1、Some business process may never lend to themselves to EC .2、Many products and services require that a critical mass of potential buyers be equipped and willing to buy through the Internet .3、Business often calculate return-on-investment numbers before committing to any new technology.4、Want to do business on the Internet is the difficulty of integating existing databases and transaction-processing software designed for traditional commerce into the software that enables EC.5、many businesses face cultural and legal obstacles to conducting EC.activity from markets to hierarchically structured firms组织方式转变的原因是交易成本7:包交换的运作:on a packet-switched network, files and e-mail messages are broken down into small pieces, called packets, that are labeled electronically with origins, sequences, and destination addresses, packets travel from computer to computer along the interconnected networks until they reach their destinations. And the packets may arrive out of order. The destination computer collects the packets and reassembles the original file or e-mail messages from the pieces in each packets. 8:Ipv4:32bit binary number Ipv6:128The number of available addresses in Ipv6 is 34 follows by 37 zeros-billion of times larger than the address space of Ipv4.9:四种标记语言时间顺序:SGML(standard generalized makeup language 1986)HTML(hypertext makeup language1991)XML(extensible makeup language1998)XHTML(extensible hypertext makeup language2000)10:填空:organization structures of web page(网页组织结构):linear structure ; hierarchical structure; hybrid structure.11:VPN的运作:`a virtual private network is an extranet that uses public network and there protocol to send sensitive date to partners, customers, suppliers, and employees using a system called IP tunneling or encapsulation. IP tunneling effectively creates a private passageway through the public internet that provides secure transmission from one computer to another. The virtual passageway is created by VPN software that encrypts the packet content and then place the encrypted packets inside another packet in a process called encapsulation , the outer packets is called an IP wrapper. The web server sends the encapsulated packets to their destination over the internet, the computer that receives the packet unwraps it and decrypts the message using VPN software that is same as ,or compatible with, the VPN software used to encrypt and encapsulate the packets at the sending end.(packet----encrypt ----encapsulate----unwrap----decrypt )12:bandwidth connection types(带宽链接类型):symmetric connection(对称), asymmetric connection13:Broadband(宽带): asymmetric digital subscriber line(ADSL)High-speed DSL(more than 768 kbps of symmetric broadband)14:revenue models(盈利模型):web catalog;digital content;advertising-support;advertising-subscription mixed;fee-for-transaction models.15:online advertising 在线广告的两个障碍:(1):no consensus has emerged on how to measure and charge for site visitor views.(2):That very few web sites have sufficient numbers of visitor to interest large advertisers16:online banks在线银行的两个障碍(1):customers’ concern about trust and security online .(2):a lack of bill presentment features.(3):a lack of account aggregation tools.20大题.Media choice(怎样挑选media)Low -----product or service complexity----highMedia the web personal contactLow -----cost ----highLow-------trust-----high21.market segmentation(市场划分)Geographic segmentation地理demographic segmentation 人口psychographic segmentation心理age-based segmentation(基于使用的市场划分)Browsers buyers shoppersThe six behavior-based categories(6个基于行为的划分)Simplifiers surfers bargainers connectors routiners sportsers23.5 stages of consumer loyalty(顾客信赖度的5个阶段) 生命周期1.Awareness知道(advertising a brand or a company name )2.Exploration探究(a large amount of information interchange can occur ) 3.Familiarity熟悉(customers who completed several transaction and aware of the company’s policies regarding returns ,credits ,and pricing flexibility are in the familiarity stage of their relationship with the company.)4.Commitment承担(consumer develop a fierce loyalty for the products or brandscompany)5. Separation分离(the customer might be severely disappointed by changes in the level of service or product quality)24.banner ads (横幅广告概念) a banner ad is a small rectangular object on a web page that displays a stationary or moving graphic and includes a hyperlink to the advertiser’s web site.Banner ad placement(横幅广告的投放)方式:The first is to use a banner exchange network. The second way that business can place their banner advertising is to find web sites that appeal to one of the company’s market segments and then pay those sites to carry the ads. A third way to place banner advertising is to use a banner advertising network.25. effectiveness of online advertising (在线广告的有效性)难以实现的原因One major problem has been the lack of a single industry standard measuring service.Although the task force guidelines have to helped to establish measures of ad views, difficulties remain in assessing the effectiveness of online advertising because Site visitors change their web surfing behaviors and habits as they gain experience using the web.25.elements of branding (品牌的3要素)Differentiation relevance perceived value26.e-mail marketing (a key element in any e-mail strategy is(to obtain customers’ approvals before sending then any e-mail that includes a marketing or promotional.)27.search engines 3 major parts (1)spider (2)index (3)search utility28.Search engines revenue(来源) (1)banner ads (2)text ads (3)positioning1、去中介化:The removal of an intermediary ,such as a human agent ,from a value chain is called disintermediation.2、再中介化: The introduction of a new intermediary,such as a feel-for-transaction Web site ,into a value chain is called reintermediation.概念:work effects:as more people or organizations participate in a network.thevalue of the network to each participant increase in value is called--2.VPN:An extranet that uses public networks and their protocols to send sensitivedata to partners,customers,suppliers and employees using a system called IP tunneling or encapsulation.3.Bandwidth带宽:is the amount of data that can travel through a communicationmedium per unit of time.4.Broadband:connections that operate at speeds of greater than about 200 Kbpsare called—5.Disintermediation/reintermediation:the removl of an intermediary,such as ahuman agent,from a value chain is called--.The introduction of a newintermediary,such as a fee-for-transaction web site,into a value chain is called—6.Channel conflict and cannibalization:it can occur whenever sales activities on acompany’s web site interfere with its existing sales outlets.7.Channel cooperation:By giving their customers access to the company’sproducts through a coordinated presence in all three distribution channels.重要缩写:1.TCP/IP:transmission control protocol/internet protocol传输控制协议/互联网协议2.HTML:hypertext markup language超文本标记语言3.HTTP:Hypertext transfer protocol超文本传输协议4.URL:Unifom resource locator全球资源定位器5.ADSL:Asymmetric digital subscriber line非对称数字用户环线6.HDSL:high-speed DSL高速数字用户线。