文具包装设计论文

浅谈学生文具用品包装设计的表现方式——以卡通形象为例

摘要：随着我国市场化进程逐步加快，市场竞争日益加快，在创意泛滥、视觉退化、审美疲劳的今天，众多的信息让人目不暇接，如何让这些信息经济有效地刺激人们的消费欲望是商家面临的一大挑战。经济形态的改变，众多商品儿童产品不约而同的借用卡通形象作为包装设计中一个重要的视觉识别元素。本设计以娃娃头小学生文具包装为选题，根据儿童爱好和心理特征，利用卡通形象的形式进行文具包装设计。努力设计出既有卡通特色又受小学生喜爱的文具包装。

Pick to: Along with our country should pick up marketization gradually, market competition, the creative and visual deterioration, aesthetic fatigue, numerous information today, how to let a person too many things to see these information economy effectively stimulating consumption desire is the challenge facing businesses. Economic form, the change of many commodities without children product use cartoon image as the packaging design is an important element of visual identification. This design to head for the primary dolls, stationery packing according to children's interest and selection, using the psychological characteristics of cartoon images in the form of stationery packing design. To design the cartoon and pupils love stationery packing.

关键词：文具卡通形象包装设计

Keywords: stationery cartoon image packaging design

正文：

1、设计概况

1.1、历史

卡通，是英语“cartoon”的汉语音译。Cartoon原意是绘画，挂毯镶嵌工艺等尺寸的底图，19世纪40年代成为独立德滑稽画，用以讽刺时事、民俗、

政治或社会潮流。卡通作为一种艺术形式最早起源于欧洲。而在近代欧洲，有两个促使卡通出现的重要历史条件：首先，资本主义萌芽的发展，壮大了市民阶层的力量，导致社会结构的重大变化。其次，自文艺复兴运动以来，自由开放的艺术理念开始为社会所接受。

二十世纪初，彩色印刷术的出现引发了出版业的一场革命。相应的，彩色漫画开始出现在人们的视野中。

与政治卡通和漫画相比，动画片的发展历程似乎更富有传奇色彩。来自法国的埃米尔·科尔（Emile Cohl）进一步发展了动画片的拍摄技巧，并且先后制作了250余部动画短片。正是因为科尔对于动画片发展的杰出贡献，他也被奉为当代动画片之父。

1. Design

1.1 History

The cartoon, cartoon "English" is the Chinese transliteration. Cartoon was painting, enchase craft tapestry of map, such dimensions in the 1840's's funny picture, as an independent for irony, customs, and political or social trends. The cartoon as an art form originating in Europe. But in the modern Europe, there are two cartoons appeared to the important historical conditions: first, the development of capitalist sprout, strengthen the townsfolk's power, leading to the changes of social structure. Second, since the Renaissance movement, liberal arts ideas began to society.

At the beginning of the 20th century, the color printing the publishing a revolution. Accordingly, colour comics began to appear in people's vision. Compared with the political cartoon and animated cartoon, the development of the legendary seems more. From the French amir cole (Emile Cohl) further develop the animation film skills, and has produced more than 250 animation clips. Just because of the development of animation for cole outstanding

contribution, he is regarded as the father of modern cartoon.

1.2、发展

到了二十世纪末，随着计算机多媒体技术的兴起，动画片的生产和制作面临新的革命。迪斯尼公司推出一系列大制作的动画巨片，人们不再守着家里的电视机而是买票到影院里去观看动画片。

值得注意的是，近年来一些非欧美国家的卡通业也正在获得长足的发展，其中最为典型的就是以中、韩、日三国为代表的东亚卡通业的崛起。在中国，“中国学派”的出现，把民族文化与动画艺术有机的结合在一起，创造出一部部美轮美奂的动画精品，在世界上为中国卡通界赢得了尊重与赞誉。韩国的卡通艺术基础相对薄弱，但是通过与日本卡通界的交流与合作，也逐渐建立起了自己的风格和影响。日本卡通业在经历着半个世纪的高速发展之后，不但确立了独具特色的卡通风格，而且还建立了完整的产业链条，成为日本文化娱乐产业的重要组成部分。随着“全球化”的逐步推进，日本卡通也正在以新的姿态走向全世界。

1.2 Development

As the twentieth century came, the rise of multimedia technology, production and manufacture of the animation is facing new revolution. The Walt Disney company launched a series of animation, people no longer keep a ticket to the TV at home instead of watching cartoons cinemas.

Notable is, in recent years, some European countries are also obtained the cartoon industry development, the most typical is in China, South Korea and Japan as a representative of the rise of Asia cartoon industry. In China, the "Chinese school" the emergence of the national culture and art of animation organic unifies in together, create each beautiful ornate animation in the world, for the Chinese cartoon gained respect and praise. South Korea's cartoon art, but relatively weak basis with Japanese cartoon bounded by the exchange and