新标准商务英语综合教程

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新标准商务英语综合教程

新标准商务英语综合教程
《新标准商务英语综合教程》是一本适用于商务英语学习的综合教材。

该教材主要分为听力、口语、阅读、写作等几个部分，旨在帮助学习者提高商务英语的听说读写能力。

本教材的特点有以下几点：
1. 实用性强：教材内容紧密围绕商务场景，涵盖了常见的商务英语词汇、商务礼仪、商务谈判等方面的知识，能够帮助学习者更好地应对商务沟通需求。

2. 增加练习：教材配有大量的练习题，包括听力练习、口语练习、阅读理解、写作等，学习者可以通过练习提高自己的语言技能。

3. 多媒体支持：该教材配套有CD和网络资源，学习者可以通
过听力录音和在线学习平台进一步巩固所学知识。

4. 跨文化交际：教材涉及了跨文化交际的内容，帮助学习者了解不同国家与地区的商务文化差异，为跨国企业的商务活动提供必要的背景知识。

总的来说，《新标准商务英语综合教程》是一本内容丰富、实用性强的商务英语教材，适合有一定英语基础的学习者使用，帮助他们提高商务英语能力。

外研社2023Unit_9_新标准商务英语综合教程1教师用书

Unit 9: RecruitmentRecruitment involves everything related to finding the right candidates for particular jobs. It can be undertaken by a company’s own HR / personnel department or the function can be outsourced, e.g. to a specialist recruitment agency. In the latter case, the agency generally advertises the job in the media, sorts the responses, identifies potential candidates and provides the client with a shortlist of the best qualified candidates. Sometimes the agency approaches the candidates on behalf of the client, interviews them and then recommends who the company should take on, before handling all negotiations leading up to the start of employment. This process is often called ‘search and selection’. This unit looks only at the internal processes involved in recruitment. HR departments are usually involved in:• drawing up job and person specifications (the skills, experience, qualifications and qualities required or desired for a vacant position)• advertising vacancie s• processing CVs (curriculum vitae—UK / resumé –US)• screening applicants’ CVs and cover letters andselecting candidates for interview• setting up and carrying out interviews in line withcompany / legal policies and procedures• conducting other selection procedures (e.g.assessments to see applicants’ real strengths andweaknesses)• negotiating and drawing up contracts and terms andconditions• putting the chosen applicant(s) onto the payroll.The unit focuses on how one HR department dealt with a huge recruitment challenge: the luxury Las Vegas hotel. The Bellagio recruited 9,600 workers in 24 weeks. It achieved this by developing a streamlined online application system and carrying out 30-minute behavioral interviews.Warming up1personnel; candidates; curriculum vitae; resumé; payrollScripts：Job interviews can generally be divided into three main types. The first is what I would call the ‘traditional interview’. This is usually just a series of standard questions about qualifications, work experience, knowledge and expectations. So what you have here is basically a list of quite straightforward questions, you know, like ‘What duties did you have in your previous job?’ This is still the model for a lot of interviews today. In my view it’s not the best to select staff. In fact I would say that it’s very often quite inappropriate.Then there’s the ‘case interview’ which is particularly challenging. What happens here is that the interviewer presents a problem and then follows this with a series of questions to find out how the candidate would approach the problem. To give you an idea, it might go something like this: ‘Company X wants to increase the number of university graduates that it hires every year by 50 per cent without exceeding its current budget, which is $2m. What would you advise them to do?’ Now this puts the candidate in a pretty uncomfortable position because they’re really being asked to do several things—to demonstrate that they can analyze the problem logically, formulate appropriate questions and communicate effectively with the interviewer. So it’s a pretty stressful form of interview.The third type is what’s known as the ‘behavioral interview’. It’s designed to find out how candidates actually behave in certain situations. The questions are usually based on anecdotes from the candidate’s own past. They’re designed to find out about how the candidates handled tricky situations and relationships in the past. A typical question might be ‘Can you give me an example of a situation where you had to follow orders that you didn’t agree with?’ Now that puts the pressure on the candidate because they have to find a good example and they have to do the talking, so it opens up a lot of information and the interviewer gets to see more of the person who’s sitting opposite.3Open question. Answers may involve:Self-Motivated; Hard working; decisive and effective learner; team-working; Helping others; Honesty; Ethical; Disciplined and punctual…Understanding the text11D 2B 3E 4C 5A2124 weeks: the time available for recruiting new staff2740: the interviews that were carried out320%: the percentage of applicants that were weeded out when applicants completed their online application form430 minutes: the standard length of interview58%: the percentage of applicants that were rejected when their CVs were checked6$1.9m: the fund were saved through this standardized recruitment process31background check and drug test2It could eliminate the files that managers usually keep at their desks3The new approach of employment is a success.4open question. Answers with reasonable explanations are acceptable.5open question.Language work1Applicants:1 appointment2 identity3 computer4 application5 checkout6 interview7 testThe HR team:1deadline 2system 3 screen 4 train 5 conduct 6 backgrounds 7 files22 challenge / challenge / challenger3 interview / interview / interviewee4 design / design / designer5 assess / assessment / assessor6 communicate / communication / communicator7 appoint / appointment / appointee32B 3E 4B 5A 6D42 in3 for 4from 5 to 6 for52 cover letter3 background4 small talk5 database6 payroll61Going online would spare human resources from the process.2As long as you completed the application, your answer would be proceeded to a checkout desk for the review of a staff member.3In the process, files that used to occupy managers’ desks could be eli minated.4Therefore, an electronic personnel file was developed to help transmit the application database to the new-hire database.5However, you should think in a global and strategical way if you want to have a voice.71我告诉经理们，这一技术将给予他们一直想要的雇佣解聘权，以及他们鲜少得到的完整权力。

新标准商务英语综合教程 1 Unit 1 A matter of choice 译文

新标准商务英语综合教程1 第一单元译文关于选择苏mei 译资本主义的可靠主力--股份制公司--看起来出奇的持久，但是其面临的压力也在与日俱增。

1967年，约翰·肯尼斯·加尔布雷斯在其著作《新工业国家》中指出，美国由少数几家大公司以稳定为名掌控国家经济。

这种等级森严的官僚组织长期生产标准化产品，定期推陈出新，改良产品。

他们为工人提供终身制的就业机会，并与大型工会保持着良好的劳资关系。

那个世界现在已经不复存在。

美国的大型公司要么消失了，要么在全球化竞争中转型了，其中大多数企业已经由大批量转向高价值、由规模化转向定制化生产体系。

而且这些公司已经平抑了其管理层级，如今很少有人愿意一生只在一家公司里步步高升。

形势正在剧变，但是，这到底要将我们带向何方？现代公司又将何去何从呢？这里有三个为公众普遍接受的答案。

第一种观点认为，少数几家大公司正在无声地收购这个世界。

过去几十年中公司兼并的案例比皆是，创下了历史记录。

幸存下的公司比国家政体还要强大许多。

第二种思想学派的的观点却大相径庭。

他们认为大公司已经成为过去。

若要了解未来趋势，就看看电脑销售企业“单轨公司”吧。

单轨公司没有厂房、仓库以及其他任何有形资产。

该公司在亚特兰大一幢写字楼里租了一层办公区。

自由职业者此刻正在办公桌前设计电脑------尽管需求量仍然不高。

第三种观点认为传统公司正在被公司网所取代。

创业团队建立一个网络组织来推销其观点理念。

他们把点子卖给出价最高者，然后构架下一个点子，创建下一个公司，资金由风险投资家提供。

另一种展望公司未来的方法是聚焦影响公司发展的外部环境。

这种环境由一件事决定----选择。

科技和全球化为个人和公司提供了前所未有的机会，使得他们能够在传统体制之外搜集信息并展开经济活动。

规模化大生产时代降低了生产成本却限制了产品选择，而现代化弹性生产体系既降低了成本又增加了选择：消费者能够更自由地选择将钱花在何处，生产商能够更自由地选择供应商，股东也能够更自由地选择投资对象。

外研社2023Unit_5_新标准商务英语综合教程1教师用书

Unit 5 DevelopmentThis unit focuses on Washington state’s Initiative 732, which is modeled after neighboring British Columbia’s carbon tax. I-732 is an initiative to create a carbon tax to the Washington State Legislature, which appeared on the November 2016 ballot. The backers of I-732 submitted roughly 350,000 signatures in December 2015 to certify the initiative. It is favored by economists, and with good reason: doing so should encourage markets to find the least costly way to reduce pollution, something governments will struggle to discover themselves. However, many environmentalists oppose it. As in the Canadian province, the proceeds of the carbon tax would be recycled into tax cuts elsewhere. But those left-wing environmentalists are loth to give up the opportunity to use a carbon tax to fund new spending. Their favored projects include ideas to reduce emissions further, such as improving public transport. Left-wing groups also insist that climate policy should include new spending on those worst affected by climate change. In fact, carbon tax offers social and economic benefits. It is a tax that increases revenue without significantly altering the economy while simultaneously promoting objectives of climate change policy. It can also be a regressive tax, in that they may directly or indirectly affect low-income groups disproportionately. Opposition to increased environmental regulation such as carbon taxes often centers on concerns that firms might relocate and/or people might lose their jobs. It has been argued, however, that carbon taxes are more efficient than direct regulation and may even lead to higher employment.Warming up1Ask Ss to read the Task 1 and check they understand the concept of carbon tax. Also check they understand the terms. Ask Ss how do they think about carbon tax, do they oppose it or do they approve of it?1 greenhouse gases 2global warming 3carbon taxes 4 emissions5climate change 6 regulation 7 relocate2Ask Ss to discuss the questions in pairs / small groups and complete the book summary of The Case for a Carbon Tax with phrases.ADBCAsk Ss to read the statements about carbon tax. As they are quite difficult to understand, ask Ss to summarize the viewpoint expressed in each statement, then to say which statement they most agree with. Ask Ss to give reasons for their views. Understanding the text11 A2 C3 A4 A23Ask Ss to think if initiative 732 is possible to be introduced in China and what measures the Chinese government have taken to help overcome the country’s notoriously polluted air. The Chinese Government Ministry of Finance had proposed to introduce a carbon tax from 2012 or 2013, based on carbon dioxide output from hydrocarbon fuel sources such as oil and coal. The introduction of a carbon tax in China might affect severely the internal market, as well as many other laws and regulations of the country, but given the size of Chinese economy also contribute importantly to the mitigation of climate change.Language work11 C2 D3 A4 A5 C6 B7 A8 B21 by 2in 3to 4on 5to 6of 7on 8in31 vulnerable 2alienate 3environmentalist 4thwart5 disproportionate 6neutral 7hydroelectric 8placate41B 2E 3D 4A 5F 6C51Economists favor taxing carbon emissions because it can encourage markets to find the least costly way to reduce pollution, and it is also pursued by governments.2Yoram Bauman is the head of the Yes campaign. He proudly notes that three Republican state legislators support I-732, and that the well-funded oil lobby does not oppose this revenue-raising proposal.3Unfortunately, I-732 also carried a price. And left-wing environmentalists insist on using a carbon tax to fund new spending.4It is estimated that I-732 would add 25 cents to the price of a gallon of petrol in 2018 and it seems unlikely to change driving habits.5I-732 might encourage the trade of some businesses. For example, aluminum manufacturers may simply move to a different state to operate.61如果问一位经济学家该如何最好地减少污染，他们会很有可能建议征收碳排放税。

新标准商务英语综合教程 4 Unit 1 (2)

e.g. They had been forced to scrap plans for a new school building. 他们已被迫取消了建筑新校舍的计划。
➢ extravagance n. the practice of spending a lot of money, especially more than you should
➢ stringent adj. a stringent law, rule, standard etc. is very strict and must be obeyed ( 法
律、规则、标准等) 严格的
e.g. stringent air quality regulations 严格的空气质量管理条例
Previous page
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Reading A
Business Knowledge Understanding the text
Language Work
Detailed Study of the
words
➢ complacency n. a feeling of satisfaction with a situation or with what you have achieved, so
e.g. Celebrating a promotion, I took her to a posh hotel for a cocktail. 为庆祝晋升，我带她去一家豪华酒店喝了一杯鸡尾酒。
➢ stiff adj. more severe or difficult than usual 艰难的, 激烈的
Language Work
Detailed Study of the Text

新标准商务英语综合教程 4 Unit 1 (3)

No wonder, then, that the boards of Mitsukoshi and Isetan, the country’s fourth- and fifth-largest department store
chains, laid plans for a merger that would create the country’s biggest retail group, with $14 billion in annual sales. The deal is
Prices of every purchase are added up automatically. When she has finished shopping, the customer hands her card to a cashier who 4 ___ it to the register. A second later the total pops out. Shop lifting is physically impossible.
One man is enough to keep the vending machines filled, because if the stock for a certain commodity is 7 ___ to run out, a red lamp in the computer room 8 ___ him or her. But there are disadvantages too: a customer cannot change his or her mind 9 ___ a purchase. Once 10 ___ , the item cannot be put back. The customer must go through a cashier with it first and get a refund later. There are also no fresh vegetables or fish on sale—everything is prepackaged.

新编商务英语综合教程课文翻译

Unit 1商业是与物质事物有关的人类活动。

文明是必要的。

它存在于所有社会，甚至最简单的社会。

业务可以包括货物的生产：制造飞机、建筑和纸盒是生产的例子。

它还可以为这些活动提供资金。

借贷资金、买卖股票和债券以及出售保险政策涉及到为商业活动筹集资金。

其他形式的业务包括商品销售，即销售产品，提供各种服务，如会计、分销和维修。

那么，商业就是生产和分销商品和服务的活动。

在我们的企业研究中，必须了解生产的四个基本要素。

这四个因素是土地、劳动力、资本和企业家精神。

这四个术语是什么意思？为了生产东西，必须使用土地。

这里，土地的使用方式最一般。

它不仅指我们可以建造工厂的一块房地产，还指生产所用的所有原材料。

有些原材料在地球表面发现，例如树木，木材成材。

其他原材料在地球表面的矿产和石油威尔斯发现，还有其他原料可以从空气中提取。

所有生产的原材料都来自土地、空气和海洋。

劳动是指脑力劳动或体力劳动用于生产物品。

大多数劳动力将原材料转变成成品，然后将其分配给买方。

在工业化国家，劳动通常比体力劳动更有精神。

例如，无论是制造业还是农业，机器完成了非熟练工人过去所做的非常累人的体力劳动。

5在其他国家，由计算机编程的机器人和其他形式的数据处理设备完成了许多需要大量脑力劳动的工作。

因此，在一定程度上，下一个因素，资本，可以用来取代劳动力或减少体力和脑力劳动，人类不得不使用，以进行业务。

在日常用语中，资本意味着几件事。

最普遍的含义是财富或金钱。

但它也指货币购买的设备。

资本作为生产的基本要素之一，是劳动者在生产和分配中使用的所有东西。

它包括工具、机器和建筑物，例如工厂和仓库，生产和储存货物。

因此，资本指任何有助于生产和分销货物的东西。

把土地、劳动力和资本结合起来创造有价值的东西，叫做企业家精神。

企业家是负责控制和指导其他三个因素的人。

企业家不是自己动手，除非他也是工人。

一个企业的工人听命的企业家。

他是领导，员工也跟着他的方向走。

创业包括一些其他重要的活动。

新标准商务英语综合教程2 unit5

新标准商务英语综合教程2 unit5：商务交流1. 商务英语的重要性商务英语作为一门专业英语，是以商务活动为载体，以商务交际为重点的英语学科。

随着全球化的发展，商务英语的重要性日益凸显。

无论是商务会议、商务谈判、商务信函还是商务通联方式，都需要灵活运用商务英语进行交流交流。

学习商务英语已成为现代社会中重要的人才素质之一。

2. 商务交流的基本原则商务交流是商务活动中最为重要的环节之一，保持良好的交流能力对于职场人士至关重要。

在商务交流中，有一些基本的原则需要遵循： 2.1 清晰明了商务交流需要表达的信息要准确、清晰、简洁，避免引起歧义，确保双方理解一致。

2.2 尊重对方在商务交流中，要尊重对方意见，倾听对方观点，保持礼貌和谦虚态度。

2.3 积极主动在商务交流中，要主动表达自己的意见和想法，积极主动地与对方交流，促进双方合作达成共识。

3. 商务会议的准备与组织商务会议是商务活动中常见的一种形式，会议的效果往往取决于会议的准备和组织。

在商务会议之前，需要做好以下准备工作：3.1 制定会议议程会议议程是商务会议的重要组成部分，它明确了会议的内容和流程，有助于会议达到预期的效果。

3.2 确定参会人员确定参会人员是商务会议准备的重要环节，需要根据会议的议题和目的确定参会人员名单。

3.3 发送会议通知在确定会议议程和参会人员之后，需要及时发送会议通知，通知参会人员会议的时间、地点和议程安排。

4. 商务谈判的技巧与策略商务谈判是商务活动中的重要环节，谈判的成败关系到双方的合作情况。

在商务谈判中，需要掌握一些谈判技巧与策略：4.1 言之有物谈判双方需要充分准备，对谈判的内容有充分的了解，言之有物，能够对每个问题有条不紊地回答。

4.2 灵活应变在谈判过程中，可能会遇到各种意外情况，需要灵活应变，及时调整策略，维护自己的利益。

4.3 寻求共赢商务谈判不是零和博弈，而是双方合作的过程，需要寻求共赢的方式，使双方都能得到一定的利益。

新标准商务英语综合教程1王立飞unit10答案

新标准商务英语综合教程1王立飞unit10答案1、If it _______ tomorrow, I won’t go there. [单选题] *A. rains(正确答案)B. is rainingC. will rainD. would rain2、12．Who will ________ the Palace Museum after Shan Jixiang retires? [单选题] *A．in chargeB．in charge ofC．be in charge of (正确答案)D．be in the charge of3、The manager gave one of the salesgirls an accusing look for her（）attitude towards customers. [单选题] *A. impartialB. mildC. hostile(正确答案)D. opposing4、They returned successfully from ______ moon to _____ earth. [单选题] *A. /; /B. /; theC. the; the(正确答案)D. the; /5、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting6、( ) It ___ the Chinese people 8 years to build the Dam. [单选题] *A. took(正确答案)B. costsC. paidD. spends7、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need8、I paid him 50 dollars for the painting, but its real（）must be about 500 dollars. [单选题] *A. feeB. value(正确答案)C. priceD. fare9、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *A. doB. doneC. to do(正确答案)D. doing10、3．Shanghai is my hometown. It’s ________ China. [单选题] *A．nearB．far away fromC．to the east ofD．in the east of(正确答案)11、When we take a trip,we usually have to _______ a hotel. [单选题] *A. takeB. stayC. book(正确答案)D. bring12、Mr. Bliss became the first person to die in a car accident. [单选题] *A. 事故(正确答案)B. 竞赛C. 检阅D. 交易13、40．Star wars is ______ adventure film and it is very interesting. [单选题] * A．aB．an (正确答案)C．theD．/14、Everyone here is _______ to me. [单选题] *A. happyB. wellC. kind(正确答案)D. glad15、One thousand dollars a month is not a fortune but at least can help cover my living（）. [单选题] *A. billsB. expenses(正确答案)C. pricesD. charges16、______ the morning of September 8th, many visitors arrived at the train station for a tour.（）[单选题] *A. FromB. ToC. InD. On(正确答案)17、29．______ my free time, I like listening to music. [单选题] *A．AtB．OnC．In(正确答案)D．About18、The little girl held _____ in her hand. [单选题] *A. five breadsB. five piece of breadsC. five piece of breadD. five pieces of bread(正确答案)19、The house was completed five months ago. [单选题] *A. 完成(正确答案)B. 复杂C. 开始D. 装着20、24．I often ask my English teacher some questions ________ e-mail. [单选题] * A．by(正确答案)B．inC．forD．with21、Tom didn’t _______ his exam again. It was a pity. [单选题] *A. winB. pass(正确答案)C. beatD. Fail22、—It’s too noisy outside. I can’t fall asleep.—I can’t, either. We have to ______ new ways to solve the problem.（）[单选题] *A. come up with(正确答案)B. get on withC. make up withD. catch up with23、60．—Are you ready?—Yes. We can start ________ any time. [单选题] *A．at(正确答案)B．inC．toD．for24、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful25、--Do you often go to the cinema _______ Sunday?--No, we _______. [单选题] *A. on; don’t(正确答案)B. on; aren’tC. in; doD. in; don’t26、I took?some _______of the Great Wall?in China last year. [单选题] *A. potatoesB. tomatoesC. photos(正确答案)D. paintings27、13．—Will you come to my party?—I am not ________ . [单选题] *A．mindB．sure(正确答案)C．happyD．Sorry28、Every morning John takes a（）to his office. [单选题] *A. 20-minutes' walkB. 20 minute ' walkC. 20-minutes walkD. 20-minute walk(正确答案)29、_____ of the teachers in this district are women teachers. [单选题] *A. Four fifthB. Four fifths(正确答案)C. Fourth fifthsD. Four five30、43．How much did you ________ the man for the TV? [单选题] * A．pay(正确答案)B．takeC．spendD．buy。

外研社新标准商务英语综合教程1

外研社新标准商务英语综合教程11. 引言外研社新标准商务英语综合教程1是一套为商务英语学习者设计的教材。

本教程结合了商务英语的基础知识和实际应用，旨在提高学习者的商务英语综合能力。

本文将对该教程的内容、特点和学习方法进行详细介绍。

2. 教材内容2.1 语言技能本教程涵盖了商务英语的听、说、读、写四个基本语言技能。

其中，听力部分通过商务场景对话、短文等形式，让学习者了解商务活动中常见的对话和表达方式；口语部分通过课堂角色扮演、小组讨论等活动，帮助学习者提高商务英语口头表达能力；阅读部分则选取了商务资讯、合同、简报等商务文本，培养学习者对商务文章的理解和分析能力；写作部分则包括商务电子邮件、商务汇报等写作形式，提供实际的商务写作实践机会。

2.2 商务知识本教程不仅注重语言技能的培养，还融入了丰富的商务知识。

通过商务案例、模拟商务活动等教学方法，学习者可以了解国际商务的基本概念、流程和操作。

教材内容涵盖了市场营销、国际贸易、商务礼仪等方面的知识，帮助学习者从多个维度全面掌握商务英语。

3. 教材特点3.1 综合性外研社新标准商务英语综合教程1是一套综合性的教材，涵盖了商务英语的各个方面。

学习者通过该教程可以系统地提高听说读写四个语言技能，同时了解国际商务的相关知识，使语言技能与商务知识相互融合，达到学以致用的目的。

3.2 实用性教材内容贴近实际商务活动，注重学习者在实际商务场景中的应用能力。

通过模拟商务会谈、商务写作训练等实践活动，学习者可以尽可能地接触到真实商务情境，提高实际应用能力。

3.3 可操作性教材安排了大量的小组活动、角色扮演等形式的教学活动，激发学习者的参与积极性。

学习者通过与他人合作，完成商务任务，培养团队合作能力和解决问题的能力，加强实践操作能力。

4. 学习方法4.1 多维度学习学习者在学习本教材时，应综合运用听、说、读、写四个语言技能。

建议学习者通过听力练习、口头表达、阅读理解和写作练习等多种形式的学习方法，不仅提高各项语言技能，还提高学习效果。

外研社2023Unit_6_新标准商务英语综合教程1教师用书

Unit 6 MarketingThis unit looks at marketing and the importance of branding. The various activities of the marketing process are referred to as the marketing mix. This means finding the right balance in relation to the four Ps: product, price, promotion and place. Getting the product right means identifying the right features and benefits to meet the needs of the target market. Brand differences can relate more to the image than to the features of a product, e.g. a product may be perceived as being at the top end of the market because of the way it is marketed, even though it may in fact resemble mass market products in terms of its characteristics. The price is linked with the positioning of the product; people may be willing to pay high prices for products that are perceived as upmarket(UK) or upscale(USA). On some products the mark-up can be considerable, whereas on other high-volume products, the profit margin may be small. Promotion needs to be linked to the positioning of the product. The product‘s benefits may be communicated in many ways: through advertising, or exhibiting at trade fairs—or simply by the way the product is presented (e.g. an elegantly packaged perfume sold in the right place may promote itself). Place relates to the distribution of the product. How does the product reach the customer? Who is involved in the distribution channels? What is the relationship between wholesalers, distributors, resellers and / or retailers? This consideration of the marketing mix relates principally to consumer marketing. Yet in fact, most business takes place between companies: marketing in such a context is industrial or business-to-business marketing.Warming up1Ask Ss to discuss the questions in pairs then share their views with the class. Ask Ss to give the adjectives they associate with their favorite brands. Do the adjectives describe concrete features of the products (e.g. tasty, low-calorie, reliable, cheap) or values and aspirations (e.g. trendy, sophisticated, refined)?Choose one of the well-known branded products Ss discussed. Discuss together the marketing mix(the four Ps) for that product. Then ask Ss to work in pairs and each to choose another product that they mentioned. Ss work through the four Ps again. In feedback ask Ss if they consider themselves to be a typical customer for the brand.Elicit reasons for their views.21 C (American Express)2 D (Apple)3 E (Energizer batteries)4 B (L‘Oréal)5 A (Hershey‘s)Understanding the text1The text matches most closely with the views of Wally Olins.21 D2 A3 D4 D31 T2 F3 F4 F5 TLanguage work11 C2 B3 C4 A5 B6 A7 C8 A21 competition2 markets3 marketers4 pitches5 effective6 consumers7 customers8 impressed9 cynical31 with2 to3 into4 on5 to6 of7 up8 on41 distribution2 organization3 successful4 qualification5 analysis6 advertising7 creative8 extending51Companies are not only simply showcasing product features; now they focus on marketing aspirations and the dream of a more exciting lifestyle.2 A strong brand could be an effective barrier (which is a cost that must be incurredby a new entrant into a market that incumbents do not have or have not had to incur) to entry for competing products.3They are increasingly cynical about marketing and shows little interest to those advertising messages.4While consumers have changed completely, marketing is still the same.5Brands will promise quality products, a more desirable lifestyle and an image of social responsibility.1有人指责品牌是万恶之源：威胁我们的健康，破坏我们的环境，误导我们的孩子。

外研社2023Unit_10_新标准商务英语综合教程1教师用书

Unit 10 CounterfeitingThis unit is about counterfeiting and the unauthorized use of other people’s intellectual property. Counterfeiting is one of the toughest challenges facing the business world today: it is estimated that worldwide trade in counterfeit products amounts to about 10% of world trade, i.e. approximately $300 billion.Counterfeiting affects many business sectors, e.g. clothing, cosmetics, cigarettes, pharmaceuticals, computer software, automotive parts and alcoholic drinks. The consequences of counterfeiting are serious to the economy, as companies may be forced to shut down or make staff redundant as business suffers. They are also potentially serious to buyers, as the quality of counterfeit products may prove to be a safety risk, e.g. counterfeit brake pads for a car, or counterfeit pharmaceuticals. A key part of the unit is about the infringement of copyright in the music industry. Over the last five years there has been a massive rise in the use of the internet to infringe intellectual property rights, e.g. people sharing music or movies with other people over file-swapping or file-sharing networks, where no money is paid to the copyright holders. This is called ‘peer-to-peer’ (or P2P) file sharing. The original file-swapping network, Napster, was shut down in 2001 due to legal action by the music industry; however, other file sharing still continues. The music industry, now recognizing that file sharing will continue to exist, is working to turn file shares into purchases. In this way, P2P networks will become online markets that sell music legally, much like iTunes, Apple Computers’ online music store.Introduce the topic by asking Ss what they think the picture represents (it shows the destruction of counterfeit goods, including fake Disney Pooh bears). Also ask Ss what they understand by the title The globalization of deceit. Explain the vocabulary in the title and ensure that Ss understand that it means that counterfeit products have become a global problem. Ask what intellectual property might include. This unit focuses particularly on counterfeiting in relation to music so check that Ss understand what is meant by file sharing systems.Warming up1Ask Ss to rank the list in order 1–6, with 1 being the most dishonest infringement. Elicit Ss’ answers and ask them to explain their reasons. Then encourage Ss to think of otherexamples to add to the list; ensure that Ss include these additional examples in their ranked order.2One1consumers2overpriced; much less; chargeTwo1far outweigh2one year; competition3research and development; marketing; advertisingScript:OneYou have to admit counterfeiting benefits consumers, particularly in developing countries, by giving them access to lower-price goods, such as medicines, that they might not otherwise be able to afford. Anyway, some brands are just so overpriced I think it’s great to get almost the same quality for much less than those ridiculously high prices they charge.TwoI think the costs of counterfeiting far outweigh the benefits. Think of the enormous cost to companies who make clothing, toys, software and pharmaceuticals and the unemployment caused by it. I mean 17,120 jobs were lost in the European Union in just one year due to competition from cheaper counterfeits. The branded industries need to invest huge amounts in research and development, marketing and advertising, which counterfeiters don’t, of course. That’s why branded goods are more expensive.3patents; intellectual property; copyright; trademarks; fakes; Digitisation; file sharing; downloadingUnderstanding the text11 D2 B3 C4 E5 A2forged currency, imitation designer fashion, software, CDs / DVDs, medicines, mobiles phones, food, drink, car parts, tobacco31It has broadened the range of goods vulnerable to copying, dramatically improved their quality and lowered their cost of production.2By bribing employees, getting brand owners to hand over the master without realizing what they are doing, or by licensees doing unauthorized production overruns3Street stalls or shops anywhere in the world, or the internet4Loss of sales, loss of brand value, long-term threat to profitability, cost of anti-counterfeiting measuresLanguage work11 C2 D3 A4 D5 A6 B7 C8 C9 B22 invulnerable3 illegitimate4 unprofitable5 illegally6 unwillingly 7invisible32E 3I 4G 5C 6H 7D 8A 9J 10F41 from2 out3 of4 at5 of6 of7 to8 at51Once they put imitation designer fashion, software and CDs into mass production.2This improved their quality and cut their cost of production.3Someone copies and imitates something without permission in order to deceive or defraud, which is called counterfeit.4Their brand value goes down because of shoddy imitations, which is a long-term threat to profitability.5Companies also use these methods, such as tracking their products through the supply chain and distinguishing genuine articles from fakes, especially taking some legal actions.61从前的仿品都是对正品廉价劣质的仿造，而与此不同的是，当今仿品的包装和内容（尤其是电子产品，如软件、音乐CD和DVD）都与正品相差甚微、难辨真假。

外研社新标准商务英语综合教程1

外研社新标准商务英语综合教程1New Standard Business English CourseUnit One: Introduction to Business CommunicationIn this unit, you will learn about the basics of business communication. You will learn about different types of communication tools, the purpose of communication and how to choose the right communication method and message.Communication ToolsBusiness communication can be done in many ways, including verbal and written communication. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos.Purpose of CommunicationThe purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event or to simply keep people informed about changes in the company.Choosing the Right Method and MessageEffective communication depends on choosing the right method and message for your intended audience. Consider your audience before choosing the method of communication and tailor yourmessage to fit their needs.Unit Two: Business WritingThis unit will focus on writing skills for business. You will learn about formal and informal writing, how to write emails, letters and memos, and how to write an effective business report.Formal and Informal WritingFormal writing is used in professional communication and requires a specific style and tone. Informal writing is used in everyday communication and tends to be less structured and more conversational.Writing Emails, Letters and MemosEmails, letters and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages.Writing a Business ReportA business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how to present your findings effectively.Unit Three: Presentations and Public SpeakingThis unit will teach you how to give effective presentations and become a confident public speaker. You will learn how to structure a presentation, create effective visuals and use body language to convey your message.Structuring a PresentationEffective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively.Creating Effective VisualsVisual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience.Using Body LanguageBody language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism.Unit Four: Negotiation SkillsThis unit will teach you the skills needed for successful negotiation in business. You will learn about negotiation styles, techniques and strategies, and how to negotiate effectively with different personalities.Negotiation Styles, Techniques and StrategiesNegotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques and strategies that can be used to achieve a successful outcome.Negotiating with Different PersonalitiesEffective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type.Unit Five: Cross-Cultural CommunicationIn a global business environment, cross-cultural communication is essential. This unit will teach you how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Communication Across CulturesDifferent cultures have different communication styles and norms. In this unit, you will learn about different communication styles and how to adapt your own communication style to work effectively with people from different cultures.Avoiding Cultural MistakesCultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. The course covers a range of topics, from business writing and negotiation skills to presentations and cross-cultural communication. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation.Unit One: Introduction to Business CommunicationCommunication is essential in business, and the ability to communicate effectively can make a significant difference in the success of any endeavor. In Unit One, you will learn about the basics of business communication.The purpose of communication is to convey information from one person or group to another. In business, the purpose of communication can be to convey information about a particular product or service, to invite someone to an event, or to simply keep people informed about changes in the company. Communication can take place verbally or in written form. Verbal communication can happen in person or over the phone, while written communication can be in the form of emails, letters, or memos. Choosing the right method and message for your intendedaudience is essential for effective communication. Consider your audience before choosing the method of communication and tailor your message to fit their needs. For instance, if you are communicating with clients or customers, you may want to use more formal language. In contrast, if you are communicating with colleagues, informal language might be more appropriate.Unit Two: Business WritingEffective writing skills are essential in business. In this unit, you will learn about formal and informal writing, how to write emails, letters, and memos, and how to write an effective business report.Formal writing is used in professional communication and requires a specific style and tone. It is usually used for more official purposes and has a more structured format than informal writing. Informal writing is used in everyday communication and tends to be less structured and more conversational.Emails, letters, and memos are all important forms of business communication. In this unit, you will learn the key elements of each type of writing and how to write clear and effective messages. Writing clear emails is an essential part of business communication, as it is a quick and convenient method of communication. A well-written email can convey your message effectively and make a positive impression on the recipient.A business report is a formal document that provides information on a particular topic. In this unit, you will learn how to structure a business report, how to collect and analyze data, and how topresent your findings effectively.Unit Three: Presentations and Public SpeakingPublic speaking is a crucial skill for business professionals, and the ability to give effective presentations can be a valuable asset. In this unit, you will learn how to structure a presentation, create effective visuals, and use body language to convey your message.Effective presentations require careful planning and organization. In this unit, you will learn how to structure a presentation that captures your audience's attention and conveys your message effectively. The key elements of an effective presentation include an engaging opening, clear objectives, a compelling argument, supportive evidence, and a memorable conclusion.Visual aids can enhance the impact of a presentation. In this unit, you will learn how to create effective visual aids that support your message and engage your audience. The key to creating effective visuals is to keep them simple, relevant, and visually appealing. Body language is an important part of communication, especially in public speaking. In this unit, you will learn how to use body language effectively to convey confidence and professionalism. Effective use of body language can help you connect with your audience and build rapport, making your presentation more effective.Unit Four: Negotiation SkillsNegotiation is an essential part of business, and the ability to negotiate effectively can make a significant difference in the success of any endeavor. In this unit, you will learn about negotiation styles, techniques, and strategies, and how to negotiate effectively with different personalities.Negotiation requires careful planning and preparation. In this unit, you will learn about different negotiation styles, techniques, and strategies that can be used to achieve a successful outcome. By learning how to effectively negotiate, you can better manage conflict, build stronger relationships, and achieve mutually beneficial outcomes.Effective negotiation requires an understanding of different personality types. In this unit, you will learn how to identify different personality types and how to adapt your negotiation style to work effectively with each personality type. By understanding the different communication styles and behavior patterns, you can better navigate the negotiation process and improve your chances of success.Unit Five: Cross-Cultural CommunicationIn today's global business environment, cross-cultural communication is essential. In this unit, you will learn how to communicate effectively with people from different cultures and how to avoid common cultural mistakes.Different cultures have different communication styles and norms. In this unit, you will learn about different communication stylesand how to adapt your own communication style to work effectively with people from different cultures. By understanding cultural differences and adapting your style accordingly, you can better communicate with people from different backgrounds and build stronger relationships.Cultural differences can lead to misunderstandings and mistakes. In this unit, you will learn how to avoid common cultural mistakes and how to communicate effectively across cultural divides. By learning how to navigate cultural differences, you can better understand and engage with people from different cultures, improving your chances of success.ConclusionThe New Standard Business English Course is designed to provide you with the skills and knowledge needed to communicate effectively in a business environment. By completing this course, you will be well-prepared to communicate confidently and professionally in any business situation. With a focus on business writing, presentations and public speaking, negotiation, and cross-cultural communication, this course provides a comprehensive overview of essential skills for success in the workplace.。

新标准商务英语综合课程2

新标准商务英语综合课程2
《新标准商务英语综合教程2》是2012年高等教育出版社出版的图书，作
者是新标准商务英语综合教程2编写组。

《新标准商务英语综合教程》是专门为财经类院校及综合院校财经类专业的学生打造的商务英语教材，由对外经济贸易大学、湖南大学、北京工商大学、首都师范大学等高校的教师共同编写。

本教程旨在为学生提供系统的商务英语知识，培养学生扎实的商务英语应用能力。

第二册涵盖了国际贸易、市场营销、财务管理等经典商务主题，深入探讨了电子商务、跨国文化交际、商业伦理等前沿话题，内容丰富，语言规范，有助于学生在掌握专业知识的同时提高商务英语运用能力。

此外，本教程还提供了丰富的配套资源，包括教师用书、练习册、多媒体教学课件和网络资源等，为教师的教学提供便捷的支持，也有利于学生开展自主学习。

如需更多关于《新标准商务英语综合教程2》的信息，建议查询高等教育出版社官网或咨询其编辑部门。

新标准商务英语综合教程2英译汉

新标准商务英语综合教程2英译汉一、导言商务英语作为一门重要的语言技能，在现代社会的国际交流与合作中扮演着重要的角色。

新标准商务英语综合教程2是一本专门针对商务英语学习者的教材，旨在帮助学习者掌握商务英语的基本知识和交流技巧。

本教程的英译汉版本，为广大学习者提供了更多的学习选择，也为教师们提供了更多的教学资源。

在本文中，我们将对新标准商务英语综合教程2的英译汉版本进行全面的介绍和分析。

二、教材内容新标准商务英语综合教程2英译汉版本的内容包括但不限于以下几个方面：1. 商务环境：介绍商务环境中的相关知识，包括商务活动、商务信函、商务会议等内容。

2. 商务交流：主要介绍商务交流所涉及的语言技巧和交流策略。

3. 商务文书：包括商务报告、商务信函、商务合同等商务文书的写作技巧和范例。

4. 商务活动：涉及商务招待、商务考察、商务展会等各类商务活动的交际技巧和礼仪要求。

三、教材特点新标准商务英语综合教程2英译汉版本的特点主要体现在以下几个方面：1. 专业性强：本教材专门面向商务英语学习者，内容涉及商务领域的专业知识和技能。

2. 实用性强：教材中的内容贴近实际商务活动，强调实战能力培养，是学习者能够真正应用到工作实践中的知识。

3. 多样性：教材内容丰富多样，包括文字、图片、案例分析等形式，能够满足不同学习者的需求。

四、教材翻译质量评价1. 准确性：教材的翻译准确度是评价翻译质量的重要标准之一。

新标准商务英语综合教程2的英译汉版本在词汇翻译和句子表达上都做到了较高的准确性。

2. 通顺性：翻译后的教材语言表达通顺、流畅，符合汉语表达习惯，能够被广大学习者轻松理解。

3. 规范性：教材翻译遵循规范的语言规范和翻译原则，保证了教材的专业性和权威性。

五、教材应用与推广新标准商务英语综合教程2英译汉版本的推广应用能够有效提升学习者的英语水平和商务实践能力，也能够促进商务英语教学的深入发展。

我们建议在学校、培训机构、企事业单位等场合积极推广应用该教材，以期更多的学习者受益。

新编商务英语综合教程第1册课程设计

新编商务英语综合教程第1册课程设计一、简介本文档是新编商务英语综合教程第1册的课程设计，旨在通过特定的教学内容、教学方法和教学手段等，提高学生的英语综合能力和商务运用能力。

二、教学目标•帮助学生掌握商务英语基本语言知识和技能•培养学生的英语听、说、读、写能力•提高学生运用商务英语的实际应用能力和沟通能力•增强学生的跨文化沟通能力三、教学内容3.1 商务英语基础1.英语语音、语调、重读和连接2.商务英语中的常见词汇和短语3.商务英语中的常见语法和句型4.商务英语中的职业术语和约定语3.2 商务英语听力1.商务英语听力理解技巧2.商务英语电话沟通技巧3.商务英语会议技巧4.商务英语面试技巧3.3 商务英语口语1.商务英语中的礼节用语2.商务英语中的职场交流技巧3.商务英语中的商务谈判技巧4.商务英语中的演讲和表达技巧3.4 商务英语阅读1.商务英语中的商务邮件和商务信函2.商务英语中的商务报告和商务简报3.商务英语中的商务合同和商务协议4.商务英语中的商业杂志和商业新闻3.5 商务英语写作1.商务英语中的商务单据和商务表格2.商务英语中的商务邮件和商务信函3.商务英语中的商务报告和商务简报4.商务英语中的商务合同和商务协议四、教学方法•讲授法•演示法•互动法•视频教学法五、教学手段•PPT演示•在线教学平台•多媒体设备•语音识别软件•翻译软件六、教学评估通过听力测试、写作、口语表达和阅读理解等方式来进行教学评估。

七、教学计划时间段教学内容讲课时间（分钟）备注第1周至第2周商务英语基础（语音、词汇、语法和职业术语）120第3周至第4周商务英语听力（电话、会议和面试）120第5周至第6周商务英语口语（礼节用语、职场交流和商务谈判）120第7周至第8周商务英语阅读（邮件、报告和商务合同）120第9周至第10周商务英语写作（单据、邮件和报告）120时间段教学内容讲课时间（分钟）备注第11周期末考试及评估120八、教材及参考书目8.1 主要教材《新编商务英语综合教程第1册》8.2 参考书目1.《商务英语应用策略与案例分析》2.《商务英语教育学案》3.《跨文化商务交际》4.《英语商务礼仪》九、总结本文档为新编商务英语综合教程第1册的课程设计，通过特定的教学内容、教学方法和教学手段等，旨在提高学生的英语综合能力和商务运用能力、增强学生跨文化沟通能力，是一份有效的教学设计。

外研社2023Unit_4_新标准商务英语综合教程1教师用书

Unit 4: PayThis unit looks at pay, specifically executive pay. A topical question is whether top managers and directors deserve the lavish pay packages they are awarded. This is a particularly relevant issue since the gap between executives‘ pay and that of factory-floor workers has widened in rich countries over the past two decades. The late 1990s saw a trend, particularly in the USA, towards rewarding executives with stock options and other performance-related bonuses. This has become even more controversial since some top executives continue to receive huge rewards despite poor efforts and poor results. This has enraged shareholders in Britain and the USA, who have begun to revolt against excessive executive pay packages. For example, shareholders of the pharmaceutical company GlaxoSmithKline have recently failed to approve the proposed remuneration package for the CEO. Companies are now exploring new ways to motivate their top staff. Some argue that offering employees stock options makes no sense because this only contributes to short-term thinking. Moreover, stock options are often only available to top management in a company, and are only one way of motivating a workforce. Another approach to motivating staff to stay with a company is to offer a range of flexible benefits (including extra holiday, inexpensive insurance and car leasing), which firms such as KPMG, Cadbury and Cable & Wireless have introduced.Warming up1Fat cats, pay packages, pension, golden parachute, severance deal, compensation committees2Ask Ss if they know anyone in business who is a millionaire. Then ask Ss to listen to two millionaires speaking and complete the table.ScriptsBrad JeffersonYeah, I guess you could call me successful. I mean I drive a BMW 740 and my home is worth about $4m. Not bad for a guy who‘s just 35 years old. I knew what I wanted right from the start and stayed focused until I got it. When I first started with the company, I worked on average 80 hours a week. When I became CEO, last year, I slowed down a bit to between 60 and 80 hours. You see, this is a work- and wealth-obsessed culture ... we think work 24/7—24 hours a day, 7 days a week. It‘s normal. (laughs) I think it‘s worth it—after all I earn around $3 million in salary a year plus bonuses, so I can‘t complain. Anne Lee ChangI‘ve been living in the valley for three years now. I came here to take up a post of senior manager at a software company. I was tempted by the fabulous pay deal, you know, the $3m, ‗c ouldn‘t say no‘, deal. You know, the challenge of being a woman, an Asian-American and all that, and also I love my job, my lifestyle, my jaguar sports car. I knew it would mean an average of 60 or so hours a week when I accepted the job—on a good week that is, but I‘m young, I‘m 32, so I can take it. The downside, of course, is you have to sacrifice your personal life. There are 43 million single women in ‗the valley‘ and around 36 million single men.Task 3total compensation, pension fund, perk, shares, restricted stock Understanding the textAsk Ss what they know about GlaxoSmithKline (multinational pharmaceutical company; it is the result of a number of mergers between large pharmaceutical firms). Then ask the Ss to read the text and discuss the question. Encourage Ss to give reasons for their views. Ask Ss to read the text again and answer questions 1–5. First, refer Ss to the glossary box. After checking Ss‘ answers, ask how they would have voted as GSK shareholders.1Suggested answersThis means some CEOs receiving high salary and bonus but are not performing well. A failure should not be rewarded.21B 2B 3C 4B 5A3The author thinks there should be more fuss from the stakeholders because:1high pay package leaves the company in a sort of legal limbo2high pay package leaves boardrooms everywhere in a difficult position.3many chief executives are living quite a different set of rules from everyone else4 a generous advance promise to reward failure is no way to encourage success4Suggested answersYes, because CEOs are taking more responsibilities as well as risks on running the company. / No, some top executives‘ capabilities do not match their performance; they just work for their own interests. (open question)Language work1Point out that the words in the box at the top are taken from the text. Ask Ss to replace the words in italics in the sentences with words with a similar meaning from the box. Encourage Ss to note down new vocabulary with synonyms and related words to build their vocabulary.1 criticism2 bonus3 reject4 legal action5 advise6 pension7 compensation8 make a fuss2Ss are now going to focus on multi-part verbs taken from the text then broaden out to other multi-part verbs. Ask Ss to look at the verbs in the list. Do they know what they mean? Check Ss are confident with the types and usage of multi-part verbs. (See Language focus below.) Then ask Ss to use the verbs to complete the sentences. To consolidate their understanding, you may wish to ask Ss to make their own sentences using the verbs.1 bought up2step down3call off (Type 2—needs an object)4call on (Type 2—needs an object)5look after (Type 2—needs an object)6broke down7go under (= fail / go bankrupt)8get ahead9set up (Type 2—needs an object)10pointed out (Type 2—needs an object)Language focus: Multi-part verbsMulti-part verbs are divided into two types.Type 1: without an object (intransitive)The CEO gets a good pay package even if the company goes under.Type 2: with an object (transitive)We need to set up a fair and transparent pay system.Some Type 2 verbs are separable (i.e. if a pronoun is used, this may be separated from the verb).We need to set it up as soon as possible.Other Type 2 verbs are inseparable.It is better for Ss to learn vocabulary items in context rather than worry about types of multi-word verbs and the potentially difficult language used to talk about them.Point out that multi-part verbs (sometimes called phrasal and prepositional verbs) tend to be less formal than equivalents with a Latin origin, e.g.set up (informal) establish (formal)31 up2 off3 out4 in5 out41 D2 D3 A4 C5 D51The board of a pharmaceutical company, GlaxoSmithKline, is facing a sharp mood change.2Not until now has the message that shareholders are discontent with large executive pay packages and poor corporate performance become so clear.3It took quite some time for the company to understand shareholders‘ anger.4However, a big promise ahead to give rewards even to failure will never lead to success.5There‘s no open job vacancy and positions are filled silently without questions from the board search committees.61多年来，股东们一直接受“肥猫”老板支付自己或多或少他们想要的薪酬。

新标准商务英语综合教程3(第二册)

新标准商务英语综合教程3（第二册）1. 介绍《新标准商务英语综合教程3（第二册）》是一本专为商务人士准备的英语教材。

本教材是新标准商务英语系列的第三册，适用于已经掌握商务英语基础知识的学习者。

本教材的目的是帮助学习者提高商务英语的听说读写能力，为日常商务交流提供实用的词汇和表达方式。

2. 教材结构《新标准商务英语综合教程3（第二册）》共分为六个单元，每个单元包含以下几个部分：2.1 课文每个单元的课文部分都包含了商务英语中常用的主题和情景对话。

每篇课文均配有词汇注释、语法解析和练习题，以帮助学习者理解并掌握语言知识。

2.2 重点词汇每个单元都会介绍一些与商务英语相关的重点词汇，并提供词汇表和练习题，让学习者能够熟练掌握这些词汇并在实际交流中灵活运用。

2.3 语法与表达本教材将重点介绍商务英语中常用的语法知识和表达方式。

每个单元都会教授一些常用的语法规则，并提供相关的练习题，帮助学习者巩固所学知识。

2.4 听力练习每个单元都包含一些与商务英语相关的听力材料，学习者可以通过这些材料来提高自己的听力能力和理解能力。

2.5 阅读理解本教材提供了一些商务英语相关的阅读材料，学习者可以通过阅读来扩展自己的词汇量和阅读能力。

2.6 口语练习每个单元都提供了一些与商务英语相关的口语练习题，学习者可以通过这些练习题来提高自己的口语表达能力，并学会在商务场景下运用所学知识。

3. 学习目标《新标准商务英语综合教程3（第二册）》的学习目标主要包括以下几个方面：•提高商务英语的听力能力，能够听懂和理解商务会议、电话交流等常见场景中的对话；•提高商务英语的口语表达能力，能够流利地进行商务演讲、洽谈、询价等各种口语交流；•扩展商务英语词汇量，学会灵活运用各种商务词汇；•熟练掌握商务英语中常用的语法知识和句型表达方式；•培养对商务材料的阅读理解能力，能够快速准确地理解商务文件、报告等；•提高商务英语写作能力，在商务邮件、报告等写作方面表达准确、清晰。

外研社新标准商务英语综合教程1

外研社新标准商务英语综合教程1引言外研社新标准商务英语综合教程1是一套专为商务人士设计的英语教材。

它着重强调商务场景下的交流技巧和商业英语词汇的应用。

本教程通过丰富的听说读写训练，帮助学习者提升在商务环境中的英语能力。

本文将对外研社新标准商务英语综合教程1进行介绍和评价。

教材结构外研社新标准商务英语综合教程1分为六个单元，每个单元包含听说读写四大部分。

教材的内容紧密围绕商务主题展开，包括商务会议、商务信函、商务旅行等。

每个单元的内容呈现清晰，具有递进性，有助于学习者逐步理解和掌握商务英语技巧。

教材特点1.真实案例：教材中引入了大量真实的商务案例，学习者能够通过分析这些案例来了解商业活动的实际情况，并学习正确的商务英语表达方式。

2.多样化的练习：外研社新标准商务英语综合教程1提供了丰富的听说读写练习，帮助学习者全面提高英语能力。

练习题的难度逐渐增加，从简单的单词拼写和语法练习到跟随录音材料进行听力训练，再到撰写商务邮件和演讲稿，每个练习环节都有详细的解析和反馈。

3.互动学习：除了传统的教材内容，外研社新标准商务英语综合教程1还提供了一系列在线资源，可以通过互联网进行学习。

学习者可以在网上与其他学习者交流，分享学习心得，以及参与商务英语角活动等，加强互动和合作。

4.专业的商务英语指导：教材中有专门的单元对商务英语中常用的语言表达和交流技巧进行详细讲解。

例如，如何进行商务会议的开展、如何撰写商务报告等。

这些指导对于商务人士来说非常实用，能够帮助他们在商务场景中更加自信地应对各种情况。

评价外研社新标准商务英语综合教程1是一套优秀的商务英语教材。

它通过真实案例、多样化的练习、互动学习和专业的商务英语指导，帮助学习者提高商务交流的能力。

教材内容丰富而实用，适合有一定英语基础的商务人士使用。

然而，教材中也存在一些需要改进的地方。

例如，练习题的数量可以再增加一些，以便更好地巩固所学知识。

同时，互动学习资源的更新频率也需要加强，以满足学习者的不同需求。

新标准商务英语综合教程4作文答案

新标准商务英语综合教程4作文答案全文共10篇示例，供读者参考篇1Hey guys, today I'm gonna give you the answer to the "New Standard Business English Comprehensive Course 4" essay question. It's a long one, so grab a snack and let's get started!The essay question asks us to talk about our dream job and how we plan to achieve it. Well, my dream job is to become a famous chef and own my own restaurant someday. I love cooking and creating delicious dishes that make people happy. To achieve this dream, I will work hard in school and learn as much as I can about cooking and hospitality.First, I will study hard and get good grades in all my classes. I will also take cooking classes and practice making different recipes at home. I will volunteer at local restaurants to gain experience and learn from professional chefs. I will also save money and plan to go to culinary school after I graduate.In culinary school, I will learn all about cooking techniques, food safety, and how to run a successful restaurant. I will work in different kitchens to gain experience and build my skills. I willalso network with other chefs and restaurant owners to learn from their experiences and get tips on how to succeed in the industry.Finally, I will open my own restaurant and create a menu full of delicious dishes that reflect my passion for cooking. I will work hard to make my restaurant a success and create a welcoming atmosphere for all my customers. I will continue to learn and grow as a chef and always strive to improve my skills.In conclusion, achieving my dream job as a chef will take a lot of hard work and dedication. But I know that with passion and perseverance, I can make my dream a reality. I can't wait to start this exciting journey and share my love of cooking with the world!Alright, that's it for my essay answer. I hope you guys found it helpful and inspiring. Remember, no dream is too big if you're willing to work for it. Good luck on your own journey to your dream job!篇2One day, we had a business English test in class, and our teacher asked us to write an essay as part of the test. Here is my answer:The essay question was about the important skills for a successful business person. In my opinion, there are three important skills that can help someone become successful in business.Firstly, communication skills are crucial in business. Being able to communicate effectively with clients, colleagues, and partners is essential for building strong relationships and closing deals. Good communication involves listening attentively, speaking clearly, and conveying your ideas in a persuasive way.Secondly, problem-solving skills are also important in business. Every day, business people encounter challenges and obstacles that need to be overcome. Having the ability to think critically, analyze situations, and come up with creative solutions is key to success in the business world.Lastly, time management skills are essential for being successful in business. Time is money, as they say, and being able to prioritize tasks, set goals, and meet deadlines is crucial for staying on track and achieving success.Overall, I believe that communication skills, problem-solving skills, and time management skills are the most important skills for a successful business person. By honing these skills, anyone can excel in the business world and achieve their goals.篇3Hey guys! Today I'm going to share with you the answer to the writing in New Standard Business English Comprehensive Course 4. It's a bit long, so get ready!First of all, the question requires us to write a report on a business trip to a foreign country. In the report, we need to include the purpose of the trip, the itinerary, the activities undertaken, and the overall experience.So, let's start with the purpose of the trip. The purpose of my business trip to Japan was to attend a conference on global marketing strategies. It was held in Tokyo and lasted for three days. The conference was a great opportunity to learn about the latest trends in international marketing and network with professionals from around the world.Next, let's talk about the itinerary. On the first day, we arrived in Tokyo and checked into our hotel. We then had a welcome dinner with the other conference attendees. The next two days were filled with informative sessions and workshops. We also had some free time to explore the city and try out the local cuisine.As for the activities undertaken, apart from attending the conference sessions, we also had the chance to visit some local businesses and learn about their operations. We even had a cultural exchange session where we tried on traditional Japanese clothing and learned how to make sushi.Overall, my experience on the business trip to Japan was amazing. I learned a lot, made new connections, and had a great time exploring a new country. I can't wait for my next business trip!Alright, that's it for my report on the business trip to Japan. I hope you found it helpful and informative. Happy writing, everyone!篇4Title: My Answers for New Standard Business English Comprehensive Course 4Hey everyone, I'm here to share with you my answers for the New Standard Business English Comprehensive Course 4. Let's dive right in!1. True or False Questions:a. Trueb. Falsec. Trued. Falsee. True2. Multiple Choice Questions:a. Bb. Ac. Cd. De. B3. Fill in the Blanks:a. presentationb. negotiationc. deadlined. profite. expenses4. Short Answer Questions:a. The purpose of a business letter is to communicate important information in a professional manner.b. The difference between marketing and advertising is that marketing involves creating a strategy to promote products or services, while advertising is the specific tactic of promoting those products or services through various channels.c. The four elements of the marketing mix are product, price, place, and promotion.5. Essay Question:My strategy for successfully learning English in a business context is to practice speaking and reading English regularly. I will set aside time each day to read English articles, watch English videos, and practice speaking with native speakers. Additionally, I will take advantage of online resources and attend English language classes to improve my skills further.That's all for my answers! I hope you found them helpful. Let's continue working hard and improving our English skills together. Cheers!篇5Title: My Answer to New Standard Business English Comprehensive Course 4Hey guys! Today I'm gonna share with you my answers to the New Standard Business English Comprehensive Course 4. It was challenging but fun, and I hope my answers can help you too!Question 1: Discuss the importance of good communication skills in business.In my opinion, good communication skills are super important in business because they help us understand each other better. When we can communicate clearly and effectively, we can avoid misunderstandings and work together smoothly. It's like being a good team player – you need to be able to listen, speak, and even write well to get your point across and make things happen!Question 2: Describe a time when you had to negotiate with someone in a business setting.I once had to negotiate with a supplier about the price of some products for my school project. We both wanted a good deal, so I had to be polite but firm in my requests. I listened to their concerns and offered solutions that would benefit both ofus. In the end, we reached a win-win agreement that made everyone happy!Question 3: Explain the importance of time management in business.Time management is crucial in business because there are so many things to do and deadlines to meet. If we can't manage our time well, we might miss opportunities or let our work pile up. By setting priorities, making schedules, and staying organized, we can make the most of each day and achieve our goals efficiently.Question 4: Discuss the role of ethics in business.Ethics are like our moral compass in business – they guide us in making honest and fair decisions. It's important to be ethical in our dealings with others, whether it's our colleagues, customers, or competitors. By behaving with integrity and respecting everyone's rights, we can build trust and reputation that will benefit us in the long run.I hope my answers have been helpful for you all! Remember to study hard and practice your English skills. Good luck with your exams, everyone!篇6Title: My Answer to New Concept Business English Comprehensive Course 4 WritingHey everyone! Today I want to share with you my answer to the writing task in the New Concept Business English Comprehensive Course 4. The question asks us to write about a successful business person we admire. Well, I chose to write about Jack Ma, the founder of Alibaba.First of all, Jack Ma is super cool because he started Alibaba from scratch in his apartment with just a small team. He had a big dream and he worked really hard to make it come true. He faced a lot of challenges along the way, but he never gave up. He always believed in himself and his vision.Another reason I admire Jack Ma is because he is a great leader. He is not afraid to take risks and try new things. He always encourages his employees to think outside the box and innovate. He also cares about social responsibility and giving back to the community.In conclusion, Jack Ma is a role model for me because of his determination, leadership, and vision. I hope to be like him one day and make a positive impact in the business world. Thank you for listening to my answer. I hope you enjoyed it!That's it for now. See you next time!篇7Oh my goodness! I have to write a super long article for my New Standard Business English Comprehensive Course 4 homework. It's gonna be so much fun!In this lesson, we talked about different aspects of business communication, like writing emails, making phone calls, and having meetings. It's really important to know how to communicate well in business, so I'm gonna do my best to write a super awesome answer for this homework.First, let's talk about writing emails. It's super important to be clear and concise in your emails. You gotta make sure your message is easy to understand and that you're using professional language. Oh, and don't forget to always check your spelling and grammar!Next, let's talk about making phone calls. You gotta be polite and friendly on the phone, just like you would in person. And remember to speak clearly and slowly so the other person can understand you. Oh, and don't forget to write down any important information during the call!And lastly, let's talk about having meetings. It's super important to be prepared for meetings and to stay focused on the agenda. And don't be afraid to speak up and share your ideas during the meeting!In conclusion, business communication is super important and it's something that we all need to work on. I hope this answer is helpful for my homework and that I get a super good grade on it. Yay!篇8Title: My Answer to New Standard Business English Course 4Hey guys, today I want to share with you my answers to the New Standard Business English Course 4. It was a bit challenging, but I managed to get through it. Let me tell you how I did it!In Task 1, I had to answer some questions about business presentations. I talked about the importance of making eye contact with the audience and using visual aids to make my point clearer. I also mentioned that practicing my presentation beforehand is key to my success.For Task 2, I had to write a memo to my colleagues about a new project we are working on. I made sure to include all thenecessary information, such as the goals of the project, the timeline, and the responsibilities of each team member. I also highlighted the importance of communication and teamwork.In Task 3, I had to listen to a conversation between two colleagues discussing budget cuts. I took notes on the key points and summarized the main ideas in my answer. I also provided some suggestions on how they could handle the situation more effectively.Overall, I found the New Standard Business English Course 4 to be very helpful in improving my business English skills. I learned a lot about presentations, memos, and communication in the workplace. I can't wait to use these skills in the real world!That's it for my answer to the New Standard Business English Course 4. I hope you found it helpful and informative. Remember, practice makes perfect, so keep working on your English skills! See you next time!篇9Hello everyone! Today I'm gonna give you the answers to the 【New Standard Business English Comprehensive Course 4】. It's gonna be super long, so get ready to pay attention!Question 1: What is the definition of Business English?Answer: Business English is a type of English used in business and work environments. It focuses on vocabulary, phrases, and communication skills needed in the business world.Question 2: What are the benefits of learning Business English?Answer: Learning Business English can help you communicate more effectively with colleagues, clients, and partners. It can also improve your job prospects and career opportunities.Question 3: How can you improve your Business English skills?Answer: You can improve your Business English skills by practicing speaking, writing, and listening to business-related materials. You can also take courses or attend workshops to enhance your skills.Question 4: What are some common expressions used in Business English?Answer: Common expressions used in Business English include "Please find attached," "I look forward to hearing fromyou," "Let's touch base," and "Could you please send me the details?"Question 5: How important is Business English in today's global economy?Answer: Business English is extremely important in today's global economy as it allows individuals to communicate effectively with people from different countries and cultures. It helps businesses to expand their reach and establish strong partnerships.I hope these answers help you with your 【New Standard Business English Comprehensive Course 4】! Keep practicing and you'll become a master of Business English in no time. Good luck!篇10Hello everyone! Today I'm going to share with you the answers to the New Standard Business English Comprehensive Course 4.1. Multiple Choice Questions:1. A2. B3. C4. A5. D6. B7. C8. A9. B10. D2. Reading Comprehension:1. The passage is mainly about the importance of communication in business.2. The importance of effective communication in business cannot be overstated.3. Some common barriers to effective communication include language barriers, cultural differences, and lack of listening skills.4. To overcome communication barriers, employees can improve their language skills, learn about different cultures, and practice active listening.5. It is important for businesses to invest in communication training for employees to ensure clear and effective communication in the workplace.3. Writing:Dear Mr. Smith,I am writing to inform you about the progress of the new project we discussed last week. I am pleased to report that we have made significant progress and are on track to meet the deadline.We have completed the initial research phase and have developed a detailed project plan. The team is working diligently to execute the plan and deliver the project on time.I would like to discuss the next steps with you in our next meeting. Please let me know a convenient time for you.Thank you for your support and guidance.Best regards,[Your Name]I hope these answers help you in your studies!Let's study hard together and learn more English skills! Thank you!。