语文版中职英语(基础模块 下册)Unit 9《Advertisement》ppt课件1
中职英语-语文出版社-基础模块下册Unit9-AdvertisementPPT优秀课件
5. by means of
通过
7. a great deal of
大量的
2021/6/3
2. be used to
被用来
4. bring…to
引起
6. and so on
等等
8. major advantage
主要的优点
3
9. listen to the radio
听收音机
11. It is said that
2021/6/3
10
V. Practice
1. to send commercial information about some commodities or services to the public. 2. designed well 3. a common way of advertising. 4. they are in taxies; in their own cars.
2. to walk + 动物 赶着（牵着）走 e.g. The lady is walking her dog. 这位夫人在遛狗。
2021/6/3
8
3. bring…to the attention of 使……引起……注意
e.g. The teacher's talk brought the English reading skill to the attention of the students.
16
WINNER WINNER , CHICKEN DINNER!
2021/6/3
17
在真实世界 也要做正能量英雄
2021/6/3
18
我于杀戮之中盛放，亦如黎明中的花朵 哼，一个能打的都没有！ 长路漫漫，惟剑做伴。
中职教材Unit 9 AdvertisingPPT参考幻灯片
2020/2/20
6
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
如果在周六要举行一场时装秀
2020/2/20
7
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
广告是商品交易中一种重要的促销手 段。
2020/2/20
3
Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件1【语文版】
A: Royal Fashion Company, may I help you? B: I’d like to have a word with Manager Li? A: Sorry, he isn’t in at the moment, but I’m his secretary. Can I take a message? B: Of course, thank you. Please tell him to call me as soon as he comes back. A: OK, what’s your telephone number? B: 6548392. A: Sorry. I can’t hear you clearly. Speak louder, please. B: Yes, 6548392. A: Could you leave your name? B: Certainly, Wang Ming, this is Wang Ming speaking. A: Ok, Mr Wang, I’ll ask him to call you back. B: Thank you very much.
5. bring….to the attention of 使…引起…的注 意
eg. The teacher’s talk brought the English reading skill to the attention of the students.
6. by means of 通过，借助于 eg. We have learnt a lot from foreign countries
•
1、往前坐
•
坐的位置越靠后，注意力就越难集中。老师不会注意到你的事实可以让你不再紧张，放心去做别的事情。坐在后面，视线分散，哪怕你是在看老师，如果有人移动，你的视线就会飘到那个同学的后脑勺上去，也就无法集中注意力。 而且，坐在后面很
Advertisement中职英语基础模块 下册Unit 9课件3语文版
佳能相机防抖技术,如同将运动中的被摄物体固定.
Ask for more!
渴望无限！ Obey your thirst!
服从你的渴望！
Feel the new space!
感受新境界！
Let's make things better!
让我们做的更好！
这是来自福特（加拿大）的一款最新的创意广告，广告中所 展出的福特车型是完全由一群舞蹈演员用自己的身体配合一 些必要的汽车零件组合而成的。
让我们做得更好！
渴望无限
Good to the last drop.
Feel the new space .
体会新领域
广告用语特点： 越简短易记越好。
Warming up
1) Do you like reading or watching advertisements?
2) Can you illustrate some types of advertising?
Disadvantages
annoying mislead people or cheat them of money take up too much time and space on TV and in the newspapers give false or incorrect information …
3) Where can you find advertisements?
Types of advertising
1. TV/radio 2. newspaper/magazine 3. mail, billboard advertising( 路牌广告), 4. bills and posters( 海报), 5. Internet advertising, neon sign( 霓虹灯招牌), 6. show window( 橱窗) advertising, 7. Sandwich board( 挂在身上的广告牌 ).
中职英语 语文出版社 基础模块下册Unit ertisement
3. bring…to the attention of 使……引起……注意
e.g. The teacher's talk brought the English reading skill to the attention of the students.
selectedcustomers听收音机例如据说??或多或少在??中起重要作用误导消费者被选择的顾客consumer意为消费者这个消费者意思是用了买来的商品着重用这层意思customer意为顾客可以买但不需要用
奈曼旗民族职业中等专业学校
Unit 9 Advertisement
I. Greeting
被用来
4. bring…to
引起
6. and so on
等等
8. major advantage
主要的优点
9. listen to the radio
听收音机
11. It is said that
据说……
13. play an important role in
在……中起重要作用
14. mislead consumers
误导消费者
10. for example
例如
12. more or less
或多或少
15. selected customers
被选择的顾客
consumer vs customer
·consumer意为消费者，这个消费者意思是 “用了买来的商品”，着重“用”这层意思”
·customer意为顾客，可以“买”，但不需要 “用”。
中职教育英语基础模块 Unit9 Advertisement
• Para. 7
What is advertisement and advertising promotion?
Fast reading
Think about the following questions and discuss.
• 1. What is an ad used for?
• 2. Why do people put ads in newspapers? • 3. What are the advantages of ads on radio announcements? • 4. What are the disadvantages of advertisements?
• Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
What are the advantages of ads on radio announcements?
• A major advantage of radio announcements is that they are usually cheaper than television ads, and many people still listen to the radio, for example, when they are in taxies or in their own cars.
• Find some famous English ads and compare them with their Chinese version.
• Try to make a new English ad for our school.
基础模块下册Unit9Advertisement讲课教案
基础模块下册Unit9Advertisement讲课教案Unit9. AdvertisingI. 短语翻译1.被用来做某事2. 公众过去常常做 3. 引起, 使……成为习惯做某事 4. 通过, 借助于5. 等,等等6. 大量的, 许7. 或多或少9. 据说8. 例如可以说众所周知10. 在……中起作用11. 确信12. 实际上, 事实上II. 选择填空( )1. Our life condition has___ improved.A. moreB. lessC. more or lessD. more and less ( )2. We study many courses, ___ Chinese, maths English and so on.A. such asB. for exampleC. suchD. example( )3. She ___ a leading ___ in the play.A. take, partB. play, partC. took, roleD. played, role ( )4. We learn English ___ speaking.A. by means ofB. by mean ofC. in mean ofD. in means of ( )5. May I speak ___ Wang Lin.A. withB. toC. onD. in( )6. She ___ a white skirt for the party.A. selectB. selecttedC. selectingD. selected ( )7. The doors in this building will ___ white.A. paintB. paintedC. paintsD. painting( )8. She spent three days ___ her final papers.()A. readingB. to readC. readD. to reading( )9. I heard him ___ a song when I watched TV.A. singB. singingC. sangD. to sing( )10 I will have my car ___ tomorrow.A. repairB. repairedC. repairingD. to repair ( )11. I am looking forward to ____ you again.A. seeB. to seeC. seeingD. saw( )12. The boy ___ on the ground is my son.A. playedB. playingC. playD. to play( )13. Have you read the novel ___ by Lu Xun?A. writeB. writtenC. writingD. to write( )14. Would you mind ___ there?A. my smokingB. my smokeC. smokeD. smoked( )15. John was made ___ the car for a week as a punishment.A. washB. to washC. washingD. to be washing ( )16. ___ into the house, she lit a candle.A. StepB. Having steppedC. SteppedD. Being stepped ( ) 17. We have nothing___.A. eatB. eatingC. to eatD. to be eaten( )18. The house needs___.A. repairB. repairingC. repairedD. to repair( )19. ___, the kids in the nursery keep healthy.A. Take care ofB. Being taken careC. Being taken careD. Taking care( )20. She stood there ___ the children playing games.A. to watchB. watchingC. watchedD. watches( )21. Many seasons in England are worth ___ in all seasons.A. visitB. visitingC. to visitD. visited( )22. We can’t do it, please ask somebody ___ us.A. helpB. helpingC. to helpD. helped( )23. Would you like___ some wine/No, thanks. I don’t feel like___ anything now.A. having, drinkingB. to have, to drinkC. having, to drinkD. to have, drinking( )24. Do you enjiy___ English in our class, Mr Green.A. teachB. taughtC. to teachD. teaching( )25. We’re in class, you’d better not___.A. talkB. talkingC. talkedD. to talk( )26. How about ___ to the cinema on Sunday.A. goB. to goC. goingD. will go( )27. He has a sister___ Amy.A. callingB. calledC. to callD. be called( )28.This news sounds ___.A. excitingB. excitedC. exciteD. to excite( )29. I feel very tired.Why not stop ___.A. to workB. to have a restC. having a restD. to go on with the work( )30. It is no good ___ the book.A. readB. readingC. to readD. reads( )31. Mary, your English is very good.A. Not goodB. Thank youC. So are youD. It’s bad( )32. I am sorry for knocking your books off your desk.A. It does n’t matterB. I am glad to。
《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件2【语文版】
(a) 一种重要的手段 (b) 被用来做... (c) 发送给... (d) 大众
5fashion show
text
6to be held
7.put ..on the back of..
(e)时装表演 (f)将被举行 (g)放在后面
8.bring ...to... 9.the attention of ... 10.by means of ... 11.and son on
If you put the sign on the back of an elephant and walk it into town ,that means you are doing an advertising promotion.
Key Phrases: fashion show to be held put ...on the back of
slogan
/ˈsləʊgən/
n. 标语
space
/speɪs/
n.空间
obey
/əˈbeɪ/
v.服从
thirst
/ θɜ:st/
n.口渴
promotion /prəˈməʊʃn/ n 宣传，促销
commercial /kəˈmɜ:ʃ/ adj.商业的，商务的
fashion show
时装表演
paint
是老师在上课时补充讲解的，如果不听讲很可能就会错过这些重点。
•
所以，上课的时间一定要专注于课堂，决不能打开别的习题集去学习，这样才是高效率的学习，才是提高成绩最快的方法。因此，困难也要先听课，那对你将来的自学一定会很有帮助，哪怕你只是记住了一些经常出现的术语，上课的内容好像马上就忘光
了，但等到你日后自己学习的时候，也能让你回想起很多内容。
中职英语 基础模块下册 Unit-9 课文翻译
Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
Unit 9 Advertising
Advertising is an important way of promotion in commercial business. What is an advertisement? Advertisements are used to send commercial information about some commodities or services to the public.
如果在周六要举行一场时装秀
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
如果你把这个牌子放在一头大象背上，
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
中职英语 基础模块下册 Unit-9 课文翻译
Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
通过发送宣传册、传单或信函广告，展示广告 牌、报纸广告，做收音机、电视或互联网商业 广告等途径，使某些产品或服务引起潜在的以 及现有的客户的注意。
Brochures can contain a great deal of information if designed well. Mails can be sent directly to selected customers. Most adults read newspapers, so putting ads in newspapers is a common way of advertising.
那就是一个广告。
If a fashion show is to be held on Saturday, and you paint a sign saying “Fashion Show coming to the Exhibition Center on Saturday”, that is an advertisement. If you put the sign on the back of an elephant and walk it into town, that means you are doing an advertising promotion.
由《基础模块下册》Unit 9 Advertisement引发的几点思考
专业研讨５７２０１９年第２８期由《基础模块下册》Unit 9 Advertisement引发的几点思考◎.董变琴/平遥现代工程技术学校摘要：职业教育课程改革倡导育人教育，强调课程要促进每个学生的身心健康的发展，培养学生良好的品质和终身学习的能力，课程改革提倡交流与合作、自主创新学习，课程改革的成败关键在于教师，教师是课程改革的组织者和实施者。
学生是课程改革的参与者。
我们在组织课堂教学的时候，要制定有效的教学目标，教学过程中尽最大程度的发挥学生的主体作用，挖掘学生的潜力，进行多元、公正的评价，这样才能不断提高教学效率。
关键词：《基础模块下册》；Unit.9.Advertisement就教学目标而言，中职教育也是面向全体学生，为每个学生的全面发展和终身发展奠定基础。
所以在面对中职生英语基础偏差这一情况时，我们就应该努力创设各种情景，鼓励学生大胆地说英语，对他们在学习过程中犯的错误采取宽容的态度.例如，这一单元的话题是广告，是和我们日常生活息息相关的一个话题，学生相对而言是比较感兴趣的，抓住这一点，我让他们在他们身边找，路上的广告牌，手机打开的网页，自己感兴趣的报纸等，然后，根据教材中的情境,真实再现于课堂并创造新的怀境，引导学生尽量用英语说一些他们了解的广告语，导入本节课主题Advertisement ，进行交流。
这样就无形中激发了学生的学习兴趣，提高了他们肯定积极性 ，而且发展了学生运用英语的能力，培养他们创新灵活运用英语的习惯，提高他们的英语能力。
同时，创造条件让学生能够发现他们自己的一些问题，并自主解决问题。
提高了学生解决问题的能力。
在教学过程中，尽量营造创造宽松、和谐的学习气氛。
激发学生的学习能力。
在实施教学的过程中,注重与学生沟通,让学生消除对英语学习的恐惧感,只有对英语感兴趣，才能保持英语学习的动力并取得好成绩 ，因为刻板学习，不仅会影响英语学习的效果,适得其反让他们厌恶学习英语，因此创造宽松、和谐的学习氛围才有利于英语的学习。
语文版中职英语(基础模块 下册)Unit 9《Advertisement》ppt课件3
Disadvantages
annoying mislead people or cheat them of money take up too much time and space on TV and in the newspapers give false or incorrect information …
让我们做得更好！
渴望无限
Good to the last drop.
Feel the new space .
体会新领域
广告用语特点：
越简短易记越好。
Warming up
1) Do you like reading or watching advertisements? 2) Can you illustrate some types of advertising? 3) Where can you find advertisements?
Unit 9
Advertising
instructive
attractive interesting
有教育意义的
persuasive
有说服力的
entertaining
ormative
提供有益信息的
deceitful
欺诈的
漱口水广告,口气不好是不能被宽恕的.基督教徒经常去向 神父告解祈求上帝宽恕,神父都被熏得坐那么远。
英语广告语欣赏
1.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 2.Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。（七喜） 3.Focus on life. (Olympus) 瞄准生活。（奥林巴斯） 4.We lead． Others copy． 我们领先，他人仿效。（理光复印机） 5.The taste is great. 味道好极了。（雀巢咖啡） 6.Take Toshiba, take the world. 拥有东芝，拥有世界。 （东芝电子）
《英语-基础模块》下册-Unit-9-Advertisement.xPPT优秀课件
Brochures can contain a great deal of information if designed well.
广告是用来向公众传递商品 或服务信息的。
17
Language & Culture Press
Advertising
Reading~Analysis课文分析
广
What is an advertisement? Advertisements are
告
used to send commercial information about some commodities or services to the public.
7
Language & Culture Press
Advertising
Warming up
… bringing products or services to the attention of potential and current customers by means of …
8
Language & Culture Press
Advertising
Reading~key
5. How about the ads affection ? Ads can more or less make consumers change their attitude toward some products or services.
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A: Royal Fashion Company, may I help you? B: I’d like to have a word with Manager Li? A: Sorry, he isn’t in at the moment, but I’m his secretary. Can I take a message? B: Of course, thank you. Please tell him to call me as soon as he comes back. A: OK, what’s your telephone number? B: 6548392. A: Sorry. I can’t hear you clearly. Speak louder, please. B: Yes, 6548392. A: Could you leave your name? B: Certainly, Wang Ming, this is Wang Ming speaking. A: Ok, Mr Wang, I’ll ask him to call you back. B: Thank you very much.
上面说“时装秀来展览中心在星期六”，
that is an advertisement.
那就是一个广告。
如果在周六要举行一场时装秀，而你画了一个写有“周 六将在展览中心上演一场时装秀”的牌子，那就是一个 牌子。
If you put the sign on the back of an elephant
Unit U9 nit 7
Reading
1. Advertising is an important way of promotion in commercial business. 广告是商品交易中一种重要的促销手段。
2. the public 公众，社会 eg. This museum will be open to the public next
14. have a very good effect on …有好影响
eg. Reading practice has a very good effect on our English study.
15. more or less 或多或少
eg. She is more or less excited. 她多少有点激动。
Hello, Xiao li， I found an ad on the internet. It says that in
the east street there is an apartment furnished will be rented. There is a room, a kitchen, and a bathroom. Almost all the furniture is prepared. If you are interest in this apartment, you can all Jim 56428176. You’d better call him after 6 pm.
如果你放牌子在大象的背上
and walk it into town,
并且牵它进程，
that means you are doing an advertising promotion.
那意味着你正在做一个广告促销。
如果你把这个牌子放在一头大象背上，牵 着它进程，那就意味着你在进行广告促销。
Advertising is bringing products or services to the attention of potential and current customers
广告正在把产品和服务带到潜在的和现有的顾客的注意中
by means of sending brochures, flyers or mails, showing
posters or newspaper ads, making radio, TV or the Internet
commercials and so on.
电视广告通常很贵，但是据说电视广告效果很 好，因为电视变得越来越流行。广告或多或少 能改变顾客对一些产品和服务的态度。广告在 商业中起着很重要的作用。
18. It is known that… 众所周知….
19. In fact 事实上，实际 eg. I thought the work was difficult to do. In fact, it was very easy.
在顾客能看到的地方，招贴海报是很有力度的。多彩 有趣的海报会使路人耳目一新。收音机里的广告的主 要优点是它们比电视广告便宜，很多人仍然听收音机 广播，比如他们在出租车上或者在开车的时候。
13. It is said that… 据说….
eg. It is said that he is rich.
XX
6:00 p.m. May 30, 2004 Dear Mary,
We shall go to Chongqing Museum to visit the spaceship Yang Liwei took in the space on Children’s Day. We’re going to take the number 464 bus there at 8:30 a.m. outside the school gate.
5. bring….to the attention of 使…引起…的注 意
eg. The teacher’s talk brought the English reading skill to the attention of the students.
6. by means of 通过，借助于 eg. We have learnt a lot from foreign countries
There is usually a great deal of snow in the mountain area of the Northeast.
8. If designed well if (they are ) designed well 如果他们被设计好的 话
9. selected customers 经过选择的客户
I am more or less feeling a little nervous about my future.
16. Attitude (to, towards) 对…的态度，看法
17. play an important role in…. 在…中起重要作用
eg. It is agreed that women play an important role in economic development.
同时，大家要开动脑筋，思考老师是怎样提出问题、分析问题、解决问题的，要边听边想。为讲明一个定理，推出一个公式，老师讲解顺序是怎样的， 为什么这么安排？两个例题之间又有什么相同点和不同之处？特别要从中学习理科思维的方法，如观察、比较、分析、综合、归纳、演绎等。 • 作为实验科学的物理、化学和生物，就要特别重视实验和观察，并在获得感性知识的基础上，进一步通过思考来掌握科学的概念和规律，等等。 • 二、听文科课要注重在理解中记忆 • 文科多以记忆为主，比如政治，要注意哪些是观点，哪些是事例，哪些是用观点解释社会现象。听历史课时，首先要弄清楚本节教材的主要观点，然 后，弄清教材为了说明这一观点引用了哪些史实，这些史料涉及的时间、地点、人物、事件。最后，也是关键的一环，看你是否真正弄懂观点与史料间 的关系。最好还能进一步思索：这些史料能不能充分说明观点？是否还可以补充新的史料？有无相反的史料证明原观点不正确。 • 三、听英语课要注重实践 • 英语课老师往往讲得不太多，在大部分的时间里，进行的师生之间、学生之间的大量语言实践练习。因此，要上好英语课，就应积极参加语言实践活 动，珍惜课堂上的每一个练习机会。
by means of foreign language
If a fashion show is to be held on Saturday,
如果一场时装表演将要在星期六被举行，
and you paint a sign
并且你画了一个牌子
saying “ Fashion Show coming to the Exhibition Center on Saturday”,
20. make sure 查明，确认，确保 eg. Please make sure that all the lights are turned off when you leave.
然而，众所周知，一些广告也会传递虚假的信 息来误导消费者。一些名人会出现在广告里， 说某产品是如何的好，他们帮助商家使我们相 信，如果买了他们的产品，我们就会更快乐， 更健康，更吸引人，更出名，或者更成功等等。 事实上，他们只不过是想让我们付更多的钱。 所以，很有必要搞清楚广告内容里什么是真的， 什么是假的。
May I borrow your English novel “Under the Moon” for a week? Please bring it to me that day if you will.
Li Lei
编后语
• 同学们在听课的过程中，还要善于抓住各种课程的特点，运用相应的方法去听，这样才能达到最佳的学习效果。 • 一、听理科课重在理解基本概念和规律 • 数、理、化是逻辑性很强的学科，前面的知识没学懂，后面的学习就很难继续进行。因此，掌握基本概念是学习的关键。上课时要抓好概念的理解，
n. 商业广告
通过发送小册子，广告传单或者邮件，展示海报或 者报纸广告，制作收音机，电视或者因特网商业广 告等等。
通过发送宣传册、传单或邮件，展示海报、报 纸广告，做收音机、电视或互联网商业广告等 途径，使某些产品或服务引起潜在的以及现有 的顾客的注意。