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市场营销学英语知识点归纳

市场营销学英语知识点归纳市场营销是指企业通过调查和分析市场需求，制定营销策略，开展产品销售和推广活动，以满足消费者需求并实现利润最大化的一系列活动。

在市场营销的过程中，英语作为国际通用语言之一，经常被应用于相关领域。

下面将介绍市场营销学英语中的一些重要知识点。

1. 市场调研（Market Research）市场调研是市场营销中非常重要的一环。

它包括对市场、消费者、竞争对手和商品等进行调查和研究，以收集相关信息和数据来指导市场营销活动。

在英语表达方面，常用的词汇包括：market analysis（市场分析）、consumer behavior（消费者行为）、competitor analysis（竞争对手分析）、survey（调查）、sampling（抽样）等。

2. 市场定位（Market Positioning）市场定位是指企业在特定市场中通过品牌、产品特性、价格等方式来塑造自身在消费者心中的形象和地位。

英语表达中常见的相关词汇有：target market（目标市场）、brand positioning（品牌定位）、unique selling proposition（独特卖点）等。

3. 市场营销策略（Marketing Strategy）市场营销策略是企业为实现营销目标而制定的一系列计划和方法。

常见的市场营销策略有市场细分（market segmentation）、差异化营销（differentiated marketing）、直销（direct marketing）、促销（promotion）等。

这些策略也需要用英语进行描述和讨论。

4. 市场营销组合（Marketing Mix）市场营销组合是指企业在市场营销过程中运用的产品、价格、渠道和推广等因素的组合。

在英语中，这四个因素分别对应Product、Price、Place和Promotion，通常被称为“4P”。

其中，Product指的是产品或服务，Price是指价格，Place是指销售渠道，Promotion是指促销活动。

营销英语知识点归纳总结

营销英语知识点归纳总结营销英语是指在商务领域中用于进行市场营销活动的专业用语。

随着全球化进程的加速，营销英语在企业营销领域中扮演着越来越重要的角色。

本文将围绕营销英语的基本概念、常用词汇和短语、销售技巧等知识点进行归纳总结。

一、营销英语的基本概念1. 营销：Marketing营销是指企业通过市场调研、产品定位、价格策略、广告宣传等手段，满足顾客需求，实现产品销售的过程。

2. 市场营销：Market marketing市场营销是指企业通过对目标市场的分析和研究，制定相应的营销策略，以满足顾客需求、提高市场份额和实现盈利的活动。

3. 目标市场：Target market目标市场是指企业针对特定的人群或群体，通过市场分析和定位，对其进行产品推广和销售的市场。

4. 市场调研：Market research市场调研是指企业通过对市场环境、消费者需求、竞争对手和产品定位等方面的调查和分析，为制定有效的营销策略提供依据。

5. 产品定位：Product positioning产品定位是指企业根据产品特点和目标市场需求，确定产品在市场中的定位和差异化特色，以便更好地满足顾客需求。

6. 市场份额：Market share市场份额是指企业在目标市场中的销售额占比，通常用百分比来表示。

7. 广告宣传：Advertising and promotion广告宣传是指企业通过各种媒体途径，对产品进行宣传推广，以提高产品的知名度和销售量。

二、营销英语常用词汇和短语1. 促销：Promotion2. 销售额：Sales revenue3. 客户满意度：Customer satisfaction4. 市场份额：Market share5. 成本效益分析：Cost-benefit analysis6. 品牌形象：Brand image7. 目标市场：Target market8. 市场定位：Market positioning9. 定价策略：Pricing strategy10. 市场调研：Market research11. 营销策略：Marketing strategy12. 客户关系管理：Customer relationship management13. 产品推广：Product promotion14. 市场竞争分析：Market competition analysis15. 渠道管理：Channel management16. 供应链管理：Supply chain management17. 市场营销计划：Marketing plan18. 产品包装设计：Product packaging design19. 品牌定位：Brand positioning20. 品牌推广：Brand promotion三、营销英语中的销售技巧1. 善于倾听客户需求：Listen to customer needs营销人员在与客户接触时，要善于倾听客户的需求和意见，了解他们的真实诉求，从而更好地针对其需求进行产品推广和销售。

营销策略+Marketing+Strategy

营销策略 Marketing StrategyPART ONEQuestions 1—8· Look at the statements below and the five extracts about advertising and promotion from an article.· Which extract (A, B, C, D orE. does each statement (1—8) refer to· For each statement (1—8), make one letter (A, B, C, D orE. on your Answer Sheet.· You will need to use some of these letters more than once.A. SMS marketing is marketing using a mobile phone. SMS stands for short message server, otherwise known as text messaging. In short SMS marketing is done using a mobile device to transfer marketing communication to interested consumers. It's an area that is gaining a great deal of interest by businesses both small and large.B. In a perfect world, every brand would contain a variety of meanings, the better to speak to a variety of consumers. The trouble with stuffing the brand this way is that the meaning that works for one consumer can bewilder or antagonize the next. Building a brand with many meanings can sometimes fail spectacularly. Everyone creating popular culture is trying to solve this question.-C. Marketing managers work with advertising and promotion managers to promotethe firm's or organization's products and services. With the help of lower level managers, including product development managers and market research managers, marketing managers estimate the demand for products and services offered by the firm and its competitors and identify potential markets for the firm's products.D. Marketers should also be aware of the competition that they will face when pursuing a position at a media company. Typically, marketers must have a plethora of solid experience and a vast understanding of the media industry and the specific changes impacting the industry they are looking to work in.E. Convergence has significantly blurred the lines between print, internet, television and radio. Messaging that used to be tailored for one outlet will now have to be adjusted for a wider audience. Further, the accessibility of the internet has created a very diverseand global customer base.1、 Marketers should already be familiar with how to communicate their messages acrossa variety of mediums.2、 Marketing managers also develop pricing strategies to help firms maximize profits and market share while ensuring that the firms' customers are satisfied.3、 In collaboration with sales, product development, and other managers, theymonitor trends that indicate the need for new products and services and they oversee product development.4、 In the United States alone 9 out of 10 people carry a mobile device according to research done by MobiThinking.5、 So marketers should build their awareness of different cultures and respective sensitivities.6、 Specifically we have something to learn from Hollywood, which I believe may serve us asa kind of laboratory.7、 At present, SMS marketing is considered to be one of the more direct and personal forms of marketing.8、 So marketers have something to learn from non marketers.}PART TWOQuestions 9—14· Read the text about the Yao's career development in the U. S.· Choose the best sentence to fill each of the gaps.· For each gap (9—14), mark one letter (A-H) on your Answer Sheet.· Do not use any letter more than once.A. Let's start off by reviewing the formal definitions of eachB. All of these elements must not only work independently but they also must work together towards the bigger goal.C. Advertising only equals one piece of the pie in the strategyD. While both components are important they are very different(E. Advertising is the largest expense of most marketing plansF. Advertising can be defined as a way to publicize the information consumers needG. After reading both of the definitions it is easy to understand how the difference can be confusing to the pointH. We can come a conclusion that all the elements are important for advertisers to noteMarketing vs. Advertising: What's the DifferenceYou will often find that many people confuse marketing with advertising or vice versa.9 Knowing the difference and doing your market research can put your company on the path to substantial growth.10 and then I'll go into the explanation of how marketing and advertising differ from one another:Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.11 that people think of them as one-in-the same, so lets break it down a bit.Advertising is a single component of the marketing process. It's the part that involves get ting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. 12 with public relations following in a close second and market research not falling far behind..$The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. 13 14 Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.PART THREEQuestions 15—20· Read the following article on the reasons why customers don't buy from you.· For each question (15—20) mark one letter (A, B, C orD. on your Answer Sheet for the answer you choose.Are you spending time marketing your product, but still not selling as much as you would like The truth is consumers have needs and steps that they go through and that persuades them to buy. If your marketing is not meeting those requirements it is probably the reasons your product is not selling. As consumers we are not just persuaded by the "price" of a product, we are moved by the benefits of the product and what it can do for us; that's our reason for purchasing. If you are finding that you are having difficulty in selling your product you may want to consider the following reasons why consumers don't buy and evaluate how you can do better at marketing your products in a way that converts consumers into your customers. They are not aware of your product.Consumers cannot purchase products they are not aware of. If you are marketing, but consumers still don't know about your product it may be time to evaluate why it's not working. Are you targeting the right market with your message Is your message reaching those that would have an interest in your product It's important to remember that the solution is not always more marketing, because the problem may lie with where you are marketing at, and what marketing vehicles you are using. They don't understand the benefits of your product. Consumers don't buy products solely based on price. Now, this does not mean that they don't factor in price, they do. Consumers buy based on the benefits your product brings them. If you asked your customers what the benefits of your product are, would they know This is important. Your marketing must be centered on the benefits for your product in order for consumers to take an interest in purchasing your product. Create a list of the top three benefits of your product and use those in your marketing message. They don't feel your product has perceived value. Consumers will not buy products that they perceive as having no value. Why should customers value your product You can use the benefits of your product to create a perceived value and it is that perceived value that helps in the sales of your product. If a customer cannot see value they will simply pass your product by. You must create that perceived value in your marketing message. They don't see how your product meets their needs.We've talked about benefits and perceived value, now let's talk about needs. Do consumers know how your product meets their needs Does it make their life easier, save them time, and make them feel better What need does your product satisfy You have to tell consumers that, don't make them guess or come up with the answer on their own, tell themand help educate them on why they need your product.15、 Which is not one of the main reasons that the consumers do not buy your productsA. The consumers don't find the way to know your product.，B. The practicability of the product is not obvious.C. The product of other marketer has a more favorable price.D. Consumers don't buy anything which they think is of no value.16、 What do we learn about from the first paragraphA. The consumers don't want to buy from you because you applied inappropriate ways in marketing the product.B. It is the benefits of the product that attract the customers to pay for it.C. A marketer should learn to summarize the reasons from the failure marketing.D. Meeting the customers' requirements appears to be of most importance in marketing techniques.17、 What does the author mean by saying "create a perceived value in your marketing message"A. It means that you should create a seductive message about the product to attract the consumers' attention.B. It refers to the benefits and requirements that consumers want from the product.《C. It advises the marketers to use the benefits of your product to advertise.D. It is the only way that the customers can see how your product meets their needs.18、 Which is the essential concern that a customer buy a productA. The customer really need it.B. It has a perceived value.C. It has a favorable price.D. The benefit of it sounds good.19、 A success product marketing is determined by ______.A. where the consumers get them.B. the way the consumers get them.C. the sales volume in the different sales locations.。

市场营销策略Marketing-Strategy大学毕业论文外文文献翻译及原文

毕业设计（论文）外文文献翻译文献、资料中文题目：市场营销策略文献、资料英文题目：Marketing Strategy文献、资料来源：文献、资料发表（出版）日期：院（部）：专业：班级：姓名：学号：指导教师：翻译日期： 2017.02.14市场营销策略1 市场细分和目标市场策略具有需求，具有购买能力并愿意花销的个体或组织构成了市场。

然而，在大多数市场中，购买者的需求不一致。

因此，对整个市场采用单一的营销计划可能不会成功。

一个合理的营销计划应以区分市场中存在的差异为起点，这一过程被称为市场细分，它还包括将何种细分市场作为目标市场。

市场细分使公司能更加有效地利用其营销资源。

而且，也使得小公司可以通过集中在一两个细分上场上有效地参与竞争。

市场细分的明显缺点是，其导致了比单一产品、单一大市场策略更高的生产和营销成本。

但是，如果市场细分得当的话，更加符合消费者的需求，实际上将生产更高的效率。

确定目标市场有三种可供选择的策略，它们是统一市场、单一细分市场和多重细分市场。

统一市场策略即采取一种营销组合用到一个整体的、无差异的市场中去。

采取单一细分市场策略，公司仍然仅有一种营销组合，但它只用在整个市场的一个细分市场中。

多重细分市场策略需要选择两个或更多的细分市场，并且每个细分市场分别采用一种单独的营销组合。

2 产品定位管理者将注意力集中于一种品牌，并以恰当的方式将其与类似的品牌相区分，但这并不意味着该品牌就一定能够最后赢利。

因此，管理者需要进行定位，即塑造与竞争品牌和竞争对手的其他品牌相关的自我品牌形象。

市场营销人员可以从各种定位策略中加以选择。

有时，他们决定对某一特定产品采用一种以上的策略。

以下是几种主要的定位策略：2.1与竞争者相关的定位对一些产品来说，最佳的定位是直接针对竞争对手。

该策略特别适用于已经具有固定的差别优势或试图强化这种优势的厂商。

为排挤微处理器的竞争对手，Intel公司开展了一项活动使用户确信它的产品优于竞争对手的产品。

市场营销专业英语

市场营销专业英语1. Introduction市场营销是一个在不断发展和变化的行业，因此对于市场营销专业人士来说，掌握专业英语是至关重要的。

市场营销专业英语是指与市场营销相关的词汇、短语、表达方式等的英语。

掌握市场营销专业英语，可以帮助市场营销人员更好地理解和应对市场营销的挑战。

本文将介绍一些常用的市场营销专业英语词汇和表达方式。

2. Market Research市场研究是市场营销的重要组成部分，它可以帮助企业了解市场需求和竞争情况。

以下是一些与市场研究相关的英语词汇和表达方式：•Market research (市场研究)•Market analysis (市场分析)•Target market (目标市场)•Consumer behavior (消费者行为)•Competitor analysis (竞争对手分析)•Market segmentation (市场细分)•Market trends (市场趋势)•Data analysis (数据分析)•Survey (调查)•Focus group (焦点小组)3. Marketing Strategy市场营销策略是企业实现营销目标的重要手段。

以下是一些与市场营销策略相关的英语词汇和表达方式：•Marketing strategy (营销策略)•Branding (品牌建设)•Positioning (定位)•Competitive advantage (竞争优势)•Promotion (促销)•Advertising (广告)•Public relations (公关)•Sales promotion (销售促进)•Product launch (产品发布)•Pricing strategy (定价策略)4. Digital Marketing数字营销是近年来快速发展的市场营销方式，它利用互联网和数字技术来进行营销活动。

以下是一些与数字营销相关的英语词汇和表达方式：•Digital marketing (数字营销)•Search engine optimization (搜索引擎优化)•Social media marketing (社交媒体营销)•Content marketing (内容营销)•Email marketing (电子邮件营销)•Pay-per-click advertising (按点击付费广告)•Conversion rate optimization (转化率优化)•Web analytics (网站分析)•Influencer marketing (影响者营销)•Online advertising (在线广告)5. Sales and Customer Relationship Management销售和客户关系管理是市场营销中不可或缺的部分。

营销策略(Marketing Strategy)

营销策略(Marketing Strategy)引言营销策略在企业发展中起到至关重要的作用。

一个有效的营销策略能够帮助企业实现市场份额的增长、品牌认知度的提升以及销售额的增加。

本文将介绍我们公司制定的营销策略，旨在帮助我们实现业务目标并获得可持续的竞争优势。

目标市场在制定营销策略之前，我们需要明确我们的目标市场。

我们的产品主要面向年轻而有活力的用户群体，他们更关注个性化、创新和品质。

通过准确定义目标市场，我们可以更好地了解他们的需求和偏好，以便针对性地制定营销活动。

品牌定位品牌定位是塑造品牌形象和传达核心价值的关键。

在制定营销策略时，我们必须清楚地界定我们的品牌定位。

通过明确我们的品牌使命、价值主张和竞争优势，我们可以更好地与目标市场进行沟通，并建立起长期而稳定的品牌认知度。

渠道选择渠道选择是将产品和目标客户联系起来的重要环节。

我们将通过多种渠道来传播我们的产品和品牌，包括线上和线下渠道。

线上渠道包括社交媒体、电子商务平台和网站推广等，而线下渠道则包括实体店铺、展会和合作伙伴等。

通过合理选择渠道并综合运用它们，我们能够更好地覆盖目标市场，并与潜在客户进行有效的互动和沟通。

产品定价在制定产品定价策略时，我们需要综合考虑多个因素，包括市场需求、竞争对手定价和成本等。

我们将采取差异化定价策略，根据产品的独特性和价值为不同的客户群体设定相应的价格。

同时，我们也将提供一些促销活动和优惠，以吸引客户并增加销售额。

市场推广市场推广是营销策略中不可或缺的一环。

我们将采取多种市场推广手段，包括广告、公关、内容营销和口碑营销等。

通过精确定位受众群体、创造有吸引力的广告内容以及积极借助社交媒体和公众平台进行宣传，我们将提高品牌知名度并吸引更多的目标客户。

销售与服务销售与服务是营销策略的最终目的。

我们将建立高效的销售团队，专注于了解客户需求、提供个性化的解决方案以及建立良好的客户关系。

同时，我们也将持续提供优质的售后服务，以增加客户的忠诚度并促进重复购买。

营销策略和营销战略英文有区别么？还是都是marketingstrategy，英语中怎么区分呀？

营销策略和营销战略英文有区别么？还是都是marketingstrategy，英语中怎么区分呀？营销策略和营销战略英文有区别么？还是都是marketing strategy，英语中怎么区分呀？管理学当中有 Marketing strategies 和 Marketing tactics 之分说白了，strategy是目标，tactic是方法。

因为翻译不同，所以冒出来许多说法，其实根本就这两个“营销策略”的翻译用marketing tactics还是用marketing strategy用marketing strategy我们书上就是这种营销战略决定营销手段还是手段决定战略？手段决定营销战略定位是营销战略还是沟通战略市场定位属于营销战略。

市场定位是企业及产品确定在目标市场上所处的位置。

市场定位是由美国营销学家艾·里斯和杰克特劳特在1972年提出的，其含义是指企业根据竞争者现有产品在市场上所处的位置，针对顾客对该类产品某些特征或属性的重视程度，为本企业产品塑造与众不同的，给人印象鲜明的形象，并将这种形象生动地传递给顾客，从而使该产品在市场上确定适当的位置。

市场定位是市场营销学中一个非常重要的概念。

在市场营销中战略与策略有没有区别战略是你市场营销中的指导思想,策略则是你如何实现你的知道思想的方针,战术则是策略的具体体现.营销策略是为了实现企业的营销战略目标而采取的各种什么安排1、无差异性目标市场策略该策略是把整个市场作为一个大目标开展营销，它们强调消费者的共同需要，忽视其差异性。

采用这一策略的企业，一般都是实力强大进行大规模生产方式，又有广泛而可靠的分销渠道，以及统一的广告宣传方式和内容。

2、差异性目标市场策略该策略通常是把整体市场划分为若干细分市场作为其目标市场。

针对不同目标市场的特点，分别制订出不同的营销计划，按计划生产目标市场所需要的商品，满足不同消费者的需要。

3、集中性目标市场策略该策略是选择一个或几个细分化的专门市场作为营销目标，集中企业的优势力量，对某细分市场采取攻势营销战略，以取得市场上的优势地位。

市场战略Marketing strategy

Marketing strategyMarketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Developing a marketing strategyMarketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Time horizons covered by the marketing plan vary by company, by industry, and by nation, however, time horizons are becoming shorter as the speed of change in the environment increases. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.Marketing strategy involves careful scanning of the internal and external environments. Internal environmental factors include the marketing mix, plus performance analysis and strategic constraints. External environmental factors include customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact success. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.Once a thorough environmental scan is complete, a strategic plan can be constructed to identify business alternatives, establish challenging goals, determine the optimal marketing mix to attain these goals, and detail implementation. A final step in developing a marketing strategy is to create a plan to monitor progress and a set of contingencies if problems arise in the implementation of the plan.Types of strategiesMarketing strategies may differ depending on the unique situation of the individual business. However there are a number of ways of categorizing some generic strategies. A brief description of the most common categorizing schemes is presented below:Strategies based on market dominance - In this scheme, firms are classified based on their market share or dominance of an industry. Typically there are four types of market dominance strategies:* Leader* Challenger* Follower* Nicher* Product differentiation (broad)* Cost leadership (broad)* Market segmentation (narrow)* Innovation strategies — This deals with the firm's rate of the new product developmentand business model innovation. It asks whether the company is on the cutting edge of technology and business innovation. There are three types:* Pioneers* Close followers* Late followers* Growth strategies —In this scheme we ask the question, “How should the firm grow?”. There are a number of different ways of answering that question, but the most common gives four answers:* Horizontal integrationStrategic modelsThere are many companies especially those in the Consumer Package Goods (CPG) market that adopt the theory of running their business centered around Consumer, Shopper & Retailer needs. Their Marketing departments spend quality time looking for "Growth Opportunities" in their categories by identifying relevant insights (both mindsets and behaviors) on their target Consumers, Shoppers and retail partners. These Growth Opportunities emerge from changes in market trends, segment dynamics changing and also internal brand or operational business challenges. The Marketing team can then prioritize these Growth Opportunities and begin to develop strategies to exploit the opportunities that could include new or adapted products, services as well as changes to the 7Ps.Real-life marketingReal-life marketing primarily revolves around the application of a great deal of common-sense; dealing with a limited number of factors, in an environment of imperfect information and limited resources complicated by uncertainty and tight timescales. Use of classical marketing techniques, in these circumstances, is inevitably partial and uneven.Thus, for example, many new products will emerge from irrational processes and the rational development process may be used (if at all) to screen out the worst non-runners. The design of the advertising, and the packaging, will be the output of the creative minds employed; which management will then screen, often by 'gut-reaction', to ensure that it is reasonable.For most of their time, marketing managers use intuition and experience to analyze and handle the complex, and unique, situations being faced; without easy reference to theory. This will often be'flying by the seat of the pants', or 'gut-reaction'; where the overall strategy, coupled with the knowledge of the customer which has been absorbed almost by a process of osmosis, will determine the quality of the marketing employed. This, almost instinctive management, is what is sometimes called 'coarse marketing'; to distinguish it from the refined, aesthetically pleasing, form favored by the theorists.。

marketing用语

marketing用语以下是一些常见的 Marketing 用语：1. Marketing strategy：营销策略2. Marketing plan：营销计划3. Branding：品牌推广4. Product placement：产品放置5. Sales promotion：促销活动6. Advertising：广告7. Direct marketing：直接营销8. Digital marketing：数字营销9. Social media marketing：社交媒体营销10. Search engine optimization (SEO)：搜索引擎优化11. Pay-per-click (PPC) advertising：点击付费广告12. Email marketing：电子邮件营销13. Online marketing：在线营销14. Mobile marketing：移动营销15. Content marketing：内容营销16. Inbound marketing：集客营销17. Outbound marketing：外延式营销18. Cold calling：冷电话推销19. Lead generation：潜在客户生成20. Sales funnel：销售漏斗21. Conversion rate optimization (CRO)：转化率优化22. Landing page optimization：着陆页优化23. Key performance indicators (KPIs)：关键绩效指标24. Customer relationship management (CRM)：客户关系管理25. Market research：市场研究26. Segmentation：市场细分27. Target audience：目标受众28. Positioning statement：定位声明29. Pricing strategy：定价策略30. Distribution channels：分销渠道31. Point of sale (POS)：销售点32. Call to action (CTA)：行动呼吁33. Lead magnets：吸引潜在客户的诱饵34. Email newsletters：电子邮件通讯35. White papers：白皮书好的，以下是更多的 Marketing 用语：36. Case studies：案例研究37. Blogs：博客38. Podcasts：播客39. Webinars：网络研讨会40. Infographics：信息图表41. E-books：电子书42. Whitepapers：白皮书43. Data sheets：数据表44. Product demos：产品演示45. Free trials：免费试用46. Customer testimonials：客户推荐信47. Press releases：新闻稿48. Banner ads：横幅广告49. Radio ads：广播广告50. TV ads：电视广告51. Print ads：平面广告52. Outdoor ads：户外广告53. Point-of-purchase (POP) displays：购买点展示54. Product packaging：产品包装55. Branding collateral：品牌推广资料56. Sales collateral：销售推广资料57. Marketing collateral：营销推广资料58. Event marketing：活动营销59. Conferences：会议60. Fairs and exhibitions：展览会和博览会61. Roadshows：路演62. Webcasts：网络直播63. Corporate events：企业活动64. Product launches：产品发布会65. Reputation management：声誉管理66. Customer relations management (CRM)：客户关系管理67. Brand loyalty：品牌忠诚度68. Market share：市场份额69. Pricing strategies：定价策略70. Sales objectives：销售目标以上是一些常见的 Marketing 用语。

Strategic marketing and marketing strategy

Strategic marketing and marketing strategy: domain,definition, fundamental issues and foundational premises战略营销发展研究领域，在过去几十年里，可以看做模式、理念、概念、框架、原则和方法的汇合观点，是模型和指标及其相关数学的研究领域，其中主要是市场英雄啊、战略管理和工业组织的经济学。

本文即阐述了战略营销领域的研究以及一些基本的问题，战略营销的领域包含了组织、组织内部和环境现象等一系列的研究。

本文的主要目的是界定战略营销领域作为一个研究领域，提出了营销策略的定义，一个组织战略的构建，根本问题是探索占了营销和市场赢下领域战略的某些基本前提条件。

可以分为四个具体的目标，第一个目标就是描绘战略营销作为一个研究领域的基本轮廓，第二个是对现有营销策略的定义进行回顾与评判，并给出一个营销策略定义的建议，第三个是列举战略营销领域的一些基本的问题，第四个是列举营销策略的一些基本前提。

美国营销学会对于什么是营销、什么是营销策略一直都在发展新的定义，比如如何区分营销策略、营销战术、营销管理者三个层次，对着三个进行了详细的阐述，比如营销管理趋向于是单个的品牌与产品，而营销策略则是整个企业级别的。

营销学中的4p更多的是营销战术层面的，而stp则是营销战略层面的。

对于战略营销领域的一些基本问题，不同的学者有很多的研究，亨利描绘了寻求交换关系的四个基本假设，皮萨罗关注在这些问题上企业如何实现和保持竞争优势。

营销的领域里没有固定的体系，新的营销理念不断地提出。

而本文正文章节就是首先解决如何区分战略营销决策与非战略的问题，其次是一个战略营销领域发展视角的列表，第三部分就是战略营销领域的陈述，最后给出了一个概念化的框架来提供了额外的视角。

营销战略代表着一种决策，他是一个组织考虑了产品、市场、营销活动和营销资源等从而创造、传递能够给顾客带来价值的产品，同时也要实现组织特定的目标；而营销资源代表着一切组织创造、传递价值给顾客的资源。

《MarketingStrategy(市场营销策略)课件》

产品和定价策略
产品开发
通过创新、研发和改进，提供满足市场需求的产品。
定价策略
根据产品的特点、成本和竞争情况，制定合理的定价策略。
推广和宣传策略
1
目标受众
确定产品目标受众，了解其需求和媒体偏好。
2
推广渠道
选择合适的媒体渠道，在目标受众中传播产品信息。
3
创意宣传
设计有吸引力和创新性的广告宣传，吸引目标受众的注意。
竞争分析
评估竞争对手的产品、定价和市场份额，发现自身的优势和劣势。
差异化策略
通过产品特色、品牌形象和市场创新，与竞争对手区分开来。
市场细分和定位策略
1 市场细分
将整个市场按照特定的标准和需求分成不同的细分市场，以便更好地满足目标客户的需求。
2 定位策略
确定在特定细分市场中，以什么形象和差异化策略来定位自己的产品。队，提高销售技巧和产品知识。
渠道选择
选择适合产品定位和分销策略的销售渠道。
供应链管理
建立高效的供应链体系，确保产品顺利分销和交付。
市场营销策略概述
市场营销策略是指企业根据市场环境和目标客户需求，制定的提高销售和市场份额的计划和行动方案。
市场分析和目标定位
1 市场分析
深入了解目标市场的需求、竞争情况和趋势，为制定目标定位提供依据。
2 目标定位
确定目标市场的特征、需求和购买动机，以便精准定位产品和服务。
竞争分析和差异化策略

广告公司中常用英语词汇

广告公司中常用英语词汇欢迎光临广告公司！在这里，我们使用许多常见的英语词汇来帮助我们有效地传达信息并与客户合作。

以下是一些常用的英语词汇，这些词汇在广告公司的日常工作中经常出现：1. 品牌（Brand）：指公司、产品或服务的独特身份和形象。

2. 宣传（Promotion）：通过广告活动向公众传达产品或服务的信息，以提高销售。

3. 营销（Marketing）：通过市场研究和定位来推广和销售产品或服务。

4. 客户（Client）：我们公司的合作伙伴，他们需求我们提供广告服务。

5. 目标受众（Target audience）：希望将产品或服务推向的特定群体或人群。

6. 市场策略（Marketing strategy）：为实现营销目标而制定的计划和方法。

7. 创意（Creatives）：指广告中使用的文案、设计和图像等创意元素。

8. 媒体（Media）：广告可以在其中播放的渠道，例如电视、收音机、杂志和互联网。

9. 市场调研（Market research）：通过收集和分析数据来了解受众需求和市场动态。

10. 排期（Scheduling）：根据合适的时间表，将广告在媒体上播放。

11. 营销活动（Marketing campaign）：为达到特定目标而设计的一系列广告和宣传活动。

12. 品牌认知度（Brand awareness）：受众对某个品牌的知晓度和熟悉程度。

13. ROI（Return on Investment）：投资回报率，通过计算广告投资与获得的收益来评估广告活动的效果。

14. 移动广告（Mobile advertising）：广告通过移动设备（如智能手机和平板电脑）传播。

15. 社交媒体（Social media）：通过社交平台（如Facebook、Instagram和Twitter）来传播广告信息。

这些词汇在广告公司中非常常见，我们将用它们来解释和讨论广告项目，与客户沟通并制定有效的营销策略。

vp of product and marketing strategy

vp of product and marketing strategy "Vp of product and marketing strategy"的意思是“产品和营销策略副总裁”，通常是指在公司中负责产品管理和市场营销策略的高级管理人员。

这个职位的主要职责包括：
1.制定产品战略：根据公司的商业目标和市场需求，制定产品的长期发展战略。

2.管理产品生命周期：负责产品从概念、设计、开发、上市到退役的全过程管理。

3.领导产品团队：组建并领导产品管理团队，确保团队有效地执行产品战略。

4.开展市场研究：分析市场趋势、竞争对手和消费者需求，为产品战略提供数据支持。

5.制定营销策略：根据产品特点和目标市场，制定并实施市场营销策略，以提高产品的知名度和市场份额。

6.管理营销团队：领导市场营销团队，确保团队有效地执行营销策略。

7.协调跨部门合作：与研发、设计、销售、客服等部门密切合作，确保产品和营销策略的顺利实施。

8.监控业务绩效：跟踪产品和营销策略的实施效果，根据市场反馈及时调整策略。

总之，“Vp of product and marketing strategy”需要具备深厚的产品管理和市场营销知识，以及出色的领导能力和团队合作精神，以推动公司产品和业务的持续增长。

市场营销专业术语中英文对照标准翻译

市场营销专业术语中英文对照标准翻译
在市场营销专业中，有许多术语需要进行中英文对照翻译。

以下是一些常见的术语及其对照翻译：
1. 市场营销 - Marketing
2. 市场细分 - Market segmentation
3. 目标市场 - Target market
4. 市场调研 - Market research
5. 品牌定位 - Brand positioning
6. 市场营销策略 - Marketing strategy
7. 市场份额 - Market share
8. 市场渗透 - Market penetration
9. 市场营销组合 - Marketing mix
10. 产品生命周期 - Product life cycle
11. 市场定位 - Market positioning
12. 目标市场调研 - Target market research
13. 产品定价 - Product pricing
14. 市场推广 - Market promotion
15. 产品包装 - Product packaging
16. 市场营销计划 - Marketing plan
17. 市场趋势 - Market trend
18. 市场营销传播 - Marketing communication
19. 渠道管理 - Channel management
20. 市场份额占有率 - Market share percentage
这只是一小部分常见的市场营销术语，如果您需要翻译其他术语或有其他疑问，请告诉我。

《市场营销学(第11版)》教材各章节主要名词英汉对照

《市场营销学（第11版）》教材各章节主要名词英汉对照Part 1: Defining Marketingand the Marketing Process P. 8 Chapter 1: Marketing: Creating and Capturing Customer Value P. 81.Marketing市场营销2.Needs需要3.Wants欲望4.Demands需求5.Marketing offering市场供给物6.Marketing myopia营销近视症7.Exchange交换8.Market市场9.Marketing management 营销管理10.Production concept 生产观念11.Product concept产品观念12.Selling concept销售观念13.Marketing concept市场营销观念14.Societal marketing concept社会营销观念15.Customer relationship management 客户关系管理16.Customer-perceived value顾客感知价值17.Customer satisfaction顾客满意18.Customer-generated marketing消费者自主营销19.Partner relationship management 合作伙伴关系营销20.Customer lifetime value顾客终身价值21.Share of customer顾客份额22.Customer equity顾客资产23.Internet互联网24.Globalization 国际化25.Marketing process营销过程Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships P. 3626.Strategic planning战略规划27.Mission statement企业使命28.Business portfolio业务组合29.Portfolio 投资组合，有价证券30.Portfolio analysis 投资组合分析31.Growth-share matrix 成长占有率矩阵32.Product/market expansion grid产品/市场扩展矩阵33.Market development市场开发34.Product development产品开发35.Diversification多元化36.Downsizing 精简37.Value chain价值链38.Value delivery network价值传递网络39.Marketing strategy营销战略40.Market segmentation市场细分41.Market targeting目标市场定位42.Positioning市场定位43.Differentiation 差异化44.Marketing mix营销组合45.SWOT analysis SWOT分析，态势分析发，优劣势分析法46.Marketing implementation营销执行47.Marketing control 营销控制48.Marketing audit营销审计49.Return on marketing investment （or marketing ROI）营销投资收益率Part 2: Understanding the Marketplace and Consumers P. 58 Chapter 3: Analyzing the Marketing Environment P. 5850.Marketing environment 市场环境51.Microenvironment微观环境52.Macroenviroment宏观环境53.Marketing intermediaries营销中间商54.Public公众55.Demography 人口统计56.Baby boomers婴儿潮世代57.Generation X X世代lennials（or Generation Y）千禧世代（Y世代）59.Economic environment经济环境60.Engel’s laws恩格尔法则61.Natural environment自然环境62.Technological environment技术环境63.Political environment政治环境64.Cultural environment文化环境Chapter 4: Managing Marketing Information to Gain Customer Insights P. 8265.Customer insights顾客洞察力66.Marketing information system （MIS）市场信息系统67.Internal database内部数据库68.Marketing intelligence营销情报69.Exploratory research探索性调研70.Descriptive research描述性调研71.Causal research因果性调研72.Secondary data二手数据mercial online database商业在线数据库74.Observational research观察式调研75.Ethnographic research民族志调研76.Survey research询问式调研77.Experimental research实验室调研78.Focus group interviewing 焦点小组访谈79.Online marketing research 在线营销调研80.Online focus group在线焦点小组81.Sample样本82.Customer relationship management （CRM）客户关系管理83.Questionnaire 调查问卷Chapter 5: Understanding Consumer and Business Buyer Behavior P. 10884.Culture文化85.Subculture亚文化86.Social class 社会阶层87.Group 团队88.Opinion leader 意见团队89.Online social networks 在线文化网络90.Lifestyle 生活方式91.Personality 个性92.Motive（Drive）动机（驱动力）93.Perception感知94.Learning学习95.Belief信念96.Attitude态度97.Cognitive dissonance 认知失调98.New product 新产品99.Adoption process 采用过程100.Business buyer behavior 产业购买者行为101.Derived demand 派生需求102.Straight rebuy 直接重购103.Modified rebuy 修订重购买104.New task 新任务105.Systems selling（or solutions selling）系统销售（解决方案营销）106.Buying center 采购中心107.Value analysis 价值分析Part 3: Designing a Customer-DrivenMarketing Strategy and Mix P. 138 Chapter 6: Customer-Driven Marketing Strategy: Creating Value for Target Customers P. 138108.Market segmentation 市场细分109.Market targeting（targeting）目标市场选择110.Differentiation 差异化111.Positioning 市场定位112.Geographic segmentation 地理细分113.Demographic segmentation 人口细分114.Age and life-cycle segmentation 年龄和生命周期细分115.Gender segmentation 性别细分116.Income segmentation 收入细分117.Psychographic segmentation 心里细分118.Behavior segmentation 行为细分119.Occasion segmentation 时机细分120.Benefit segmentation 利益细分121.Customer loyalty 顾客忠诚度122.Intermarket segmentation 跨国市场细分123.Target market 目标市场124.Undifferentiated （mass）marketing 无差异营销（大众营销）125.Differentiated （segmented）marketing 差异化营销（细分营销）126.Concentrated （）marketing 集中营销（利基营销）127.Micromarketing 微观营销128.Local marketing 地区营销129.Individual marketing 个性化营销130.Production position 产品定位petitive advantage 竞争优势132.Value proposition 价值主张133.Positioning statement 定位陈述Chapter 7: Products, Services, and Brands: Building Customer Value P. 164134.Product 产品135.Service 服务136.Customer product 消费品137.Convenience product 便利品138.Shopping product 选购品139.Specialty product 特殊品140.Unsought product 非渴求品141.Industrial product 产业用品142.Social marketing 社会营销143.Product quality 产品质量144.Brand 品牌145.Packaging 包装146.Product line 产品线147.Product mix （or product portfolio）产品组合148.Brand equity 品牌资产149.Store brand （or private brand）中间商品牌（自有品牌）150.Co-branding 合作品牌151.Line extension 产品延伸线152.Brand extension 品牌延伸153.Service intangibility服务的无形性154.Service inseparability服务的不可分离性155.Service variability服务的易变性156.Service perishability服务的易逝性157.Service-profit chain服务利润链158.Internal marketing 内部营销159.Interactive marketing 互动营销Chapter 8: Developing New-Product and Managing the Life-Cycle P. 192 160.New-product development 新产品开发战略161.Idea generation 产生创意162.Idea screening 筛选创意163.Product concept 产品观念164.Concept testing 概念测试165.Marketing strategy development 营销战略开发166.Business analysis 商业分析167.Product development 产品开发168.Test marketing 试销mercialization 商业化170.Customer-centered new-product development 以顾客为中心的新产品开发171.Team-based new-product development 基于团队的新产品开发172.Product life cycle 产品生命周期173.Style 风格174.Fashion 时尚175.Fad 热潮176.Introduction stage 导入期177.Growth stage 成长期178.Maturity stage 成熟期179.Decline stage 衰退期Chapter 9: Pricing:Understanding and Capturing Customer Value P. 212 180.Price价格181.Value-based pricing 价值导向定价182.Good-value pricing 最优价值定价183.Value-added pricing 价值增值定价184.Cost-based pricing 成本导向定价185.Fixed costs 固定成本186.Valuable costs 变动成本187.Total costs 总成本188.Cost-plus pricing 成本加成定价189.Break-even pricing （target profit pricing）盈亏平衡定价（目标利润定价）190.Target costing 目标成本法191.Demand curve 需求曲线192.Price elasticity 价格弹性193.Market-skimming pricing 市场撇脂定价194.High-definition television （HDTV）高清电视195.Market-penetration pricing 市场渗透定价196.Optional-product pricing 附属产品定价197.By-product pricing 副产品定价198.Product bundle pricing 产品捆绑定价199.Discount 折扣200.Allowance 折让201.Segmentation pricing 细分定价202.Psychological pricing 心理定价203.Reference pricing 参考定价204.Promotional pricing 促销定价205.Geographical pricing 地理定价206.Dynamic pricing 动态定价Chapter 10: Marketing Channels: Delivering Customer Value P. 242 207.Value delivery network 价值传递网络208.Marketing channel （distribution channel）营销渠道（分销渠道）209.Channel level 渠道层级210.Direct marketing channel 直接营销渠道211.Channel conflict 渠道冲突212.Conventional distribution channel 传统分销渠道213.Vertical marketing system （VMS）垂直营销系统214.Corporate VMS公司VMS（垂直营销系统）215.Contractual VMS 合同式VMS （垂直营销系统）216.Franchise organization 特许经营组织217.Administered VMS 管理式VMS （垂直营销系统）218.Horizontal marketing system 水平营销系统219.Multichannel distribution system 多渠道分销系统220.Disintermediation 去中介化221.Marketing channel design 营销渠道设计222.Intensive distribution 密集分销223.Exclusive distribution 独家分销224.Selective distribution 选择性分销225.Marketing channel management 营销渠道管理226.Marketing logistics （physical distribution）营销物流（物流）227.Supply chain management 供应链管理228.Distribution center 分销中心229.Intermodal transportation 多式联运230.Integrated logistics management 整合物流管理231.Third-party logistics （3PL）provider 第三方物流供应商Chapter 11: Retailing and Wholesaling P. 262232.Retailing 零售233.Specialty store 专卖店234.Department store 百货商店235.Supermarket 超级市场236.Convenience store 便利店237.Superstore 超级商店238.Category killer 品类杀手239.Service retailer 服务零售店240.Discount store 折扣商店241.Off-price retailer 廉价零售店242.Independent off-price retailer 独立廉价零售商243.Factory outlet 工厂直营店244.Warehouse club 仓储俱乐部245.Chain store 连锁店246.Franchise 特许经营247.Shopping center 购物中心248.Wheel-of-retailing concept 零售轮转理论249.Wholesaling 批发250.Wholesaler 批发商251.Merchant wholesaler252.Broker253.Agent254.Manufacturer’s sales branches and offices 制造商的销售分发机构和办事处Chapter 12: Communicating Customer Value: Advertising and Public Relations P. 294255.Promotion mix （Marketing Communication Mix）营销组合（营销沟通组合）256.Advertising 广告257.Sales promotion 销售促进258.Personal selling 人员推销259.Public relations 公告关系260.Direct marketing 直复营销261.Integrated marketing communication （IMC）整合营销沟通262.Push strategy 推式战略263.Pull strategy 拉式战略264.Advertising objective 广告目标265.Advertising budget 广告预算266.Affordable method 量力而行法267.Percentage-of-sale method 销售百分比法petitive-parity method 竞争对等法269.Objective-and-task method 目标任务法270.Advertising strategy 广告战略271.Madison & Vine 麦迪逊大街和好莱坞藤街272.Creative concept 创意概念273.Execution style 创作文体274.Advertising media 广告媒体275.Return on advertising investment 广告投资收益率276.Advertising agency 广告代理商277.Public relation 公共关系Chapter 13: Personal Selling and Sales Promotion P. 324278.Personal selling 人员推销279.Salesperson 销售人员280.Sale force management 销售队伍管理281.Territorial sales force structure 地域型销售组织机构282.Product sales force structure 产品型销售组织机构283.Customer sales force structure 顾客型销售组织机构284.Outside sales force （or field sales force）外部销售队伍（现场销售队伍）285.Inside sales force 内部销售队伍286.Team selling 团队销售287.Sales quota 销售定额288.Selling process 销售过程289.Prospection 寻找线索290.Preapproach 事先调查291.Approach 接触访问292.Presentation 展示293.Handling objection 排除异议294.Closing 完成交易295.Follow-up 后续工作296.Sales promotion 销售促进297.Customer promotions 消费者销售促进298.Event marketing 事件营销299.Trade promotion 贸易销售促进300.Business promotions 商业销售促进Chapter 14: Direct and Online Marketing: Building Direct Customer Relationships P. 348301.Direct marketing 直复营销302.Customer database 顾客数据库303.Direct-mail marketing 直接邮寄营销304.Catalog marketing 目录营销305.Telephone marketing 电话营销306.Direct-response television marketing 电视直销307.Online marketing 在线营销308.Internet 互联网309.Click-only companies 点击企业（即在线交易公司）310.Click-and-mortar companies 虚实结合营销311.Business-to-customer （B2C）online marketing 企业对消费者的在线营销312.Business-to-business （B2B）online marketing企业对企业的在线营销313.Customer-to-customer （C2C）online marketing消费者对消费者的在线营销314.Customer-to-business （C2B）online marketing消费者对企业的在线营销315.Corporate （or brand）Web site 公司（品牌）网站316.Marketing Web site 营销网站317.Online advertising 在线广告318.Viral marketing 病毒营销319.Online social networks 在线社交啊网络320.Spam 垃圾邮件Part 4: Extending Marketing P. 372Chapter 15: The Global Marketplace P. 372321.Global marketplace 全球市场322.Global firm 跨国公司323.Economic community 经济共同体324.Americanization 美国化325.Exporting 出口326.Joint venturing 组建合资公司327.Licensing 许可经营328.Contract manufacturing 合同制造329.Management contracting 合同管理330.Joint ownership 合同所有331.Direct investment 直接投资332.Standardized global marketing 全球标准化营销333.Straight product extension 直接产品延伸334.Product adaptation 产品适应335.Product invention 产品创新munication adaptation 沟通适应337.Whole-channel view 整渠道视野Chapter 16: Sustainable Marketing: Social Responsibility and Ethics P. 394 338.Consumerism 消费者保护主义339.Environmentalism 环境保护主义340.Environmental sustainability 环境可持续发展341.Enlightened marketing 远见营销342.Consumer-oriented marketing 消费者导向营销343.Customer-value marketing 顾客价值营销344.Innovative marketing 创新营销345.Sense-o-mission marketing 使命感营销346.Societal marketing 社会营销347.Deficient product是不完善的产品348.Pleasing products 令人愉快的产品349.Salutary products 有益的产品。

Marketing

Marketing Strategy（⼀）成功的组织⼀定会有好的marketing strategy。

⼀个复杂的⼤型组织要有⼀个合适的marketing strategy才能运⾏并产⽣良好的效果。

没有⼀个清晰的strategy，management很难在众多的选项中做合适企业的决策，有focus很重要。

Marketing strategy是什么？Marketing strategy就是在marketing中的strategy。

Marketing，就是⼀个组织，创造、利⽤⼀些价值，去换取他们所需要的东西的过程。

Strategy，就是通过选择⼀系列⾏为活动，去deliver⼀些独到的价值。

Marketing strategy，合起来，就是如何选择⼀些产品、服务或是idea，与其他⼈交换，以创造价值的过程。

Marketing strategy是⼀个组合，可以表达如下：⼀）基础（客户优势、差异定位、营销计划）⼆）挑战（利润趋向、建⽴强健长期品牌）三）Strategy类型　1）新业务strategy a）现有类别 b）新兴类别　2）成熟业务strategy a）利润导向 b）核⼼业务导向 c）新产品　3）防御型strategy四）Strategy组合评估marketing strategy的好坏，不是看它做了什么，⽽是要看它带来了什么样的结果。

也就是说，cash flow和profit是最终的评估指标。

⽽在organization⾥，短期的赢利能⼒和长期的企业健康程度往往是有⽭盾的。

很多⾼层或是投资者更看重的是短期的赢利能⼒。

这时候，marketing strategy就要有在这两⽅⾯进⾏balance。

市场推广常用词汇和语句

市场推广常用词汇和语句
本文档旨在提供市场推广中常用的词汇和语句，供参考和使用。

1. 市场推广词汇
- 品牌推广：Brand promotion
- 市场营销：Marketing
- 目标受众：Target audience
- 客户群体：Customer segment
- 市场调研：Market research
- 市场份额：Market share
- 市场份额增长：Market share growth
- 销售增长：Sales growth
- 市场战略：Marketing strategy
- 市场定位：Market positioning
- 市场扩张：Market expansion
- 市场份额损失：Market share loss
- 品牌认知度：Brand awareness
- 品牌形象：Brand image
- 市场需求：Market demand
- 盈利能力：Profitability
2. 市场推广常用语句
- 我们的产品适用于各个年龄段的消费者群体。

- 通过市场调研，我们确定了目标受众和市场需求。

- 我们的市场份额正在稳步增长。

- 品牌形象是我们市场推广的重要组成部分。

- 市场竞争激烈，需要不断创新和改进。

- 我们的市场定位是提供高品质和可靠性的产品。

- 通过市场扩张，我们希望进一步增加销售额。

- 建立品牌认知度是我们的重要目标之一。

- 我们根据客户反馈做出了产品改进和调整。

- 市场份额的损失需要采取相应的市场策略来解决。

以上是市场推广中常用的词汇和语句，希望对您有所帮助！。

strategy的搭配和用法

strategy的搭配和用法短语搭配：development strategy发展战略；control strategy控制策略；marketing strategy行销策略；市场战略；management strategy管理战略；治理策略；决策管理；business strategy经营策略；商业策略；企业发展战略用法：n.兵法，战略学例句：By his elbow, a delicate Siamese conned a handbook of strategy.邻座上，一位纤弱的暹罗人正在那里展卷精读一部兵法手册。

例句：I've just been explaining the basic principles of strategy to my generals.我刚刚一直在向各位将军解释战略学的基本原理。

战略，策略例句：The government adopted a strategy of massive deflation.政府采取了大规模紧缩通货的策略。

例句：Community involvement is now integral to company strategy.参与社会活动如今已是公司战略中必不可少的内容。

例句：We need to develop an online marketing strategy.我们需要开发一个在线营销策略。

例句：I think we should work out a [strategy] to deal with this situation.我想我们应该制订出一项行动计划，用来对付这种情况。