外贸函电总结
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Summary
Structure of Business Letter (1)
Seven Main Parts
Letter Head
(Reference No.) and Date
Inside Name and Address
Salutation
(Subject) & Body
Complimentary Close
Signature
SHANGHAI PHARMACEUTICAL CO.,LTD.
11 Yan An Rd(E), Shanghai 200002, China
Tel:63216260 Fax: 63302700
E-mail: spcld@
YOUR REF. JH/nb
OUR REF. 345/1289
21 August,2008
The Secretary
Allen Inc.
1740 St. Louis Street
Los Angeles, CA 90015
U.S.A
Dear Sirs
Re: Order No.789
Yours faithfully
Shanghai Pharmaceutical Co., Ltd.
Wang Dawei
Wang Dewei
Manager
Structure of Business Letter (2)
Three Extra Parts
Enclosure
Postscript
Carbon Copy
Dear Sirs
Re: Order No. 789
Yours faithfully
Shanghai
Pharmaceutical Co., Ltd.
Helen
General Manager
Encl.: 2 invoices
P.S.
C.C. Bank of China
Business Clue (1)
International Trade Practice
Enquiries
Offers
Counter-offers
Orders-- placing orders
acceptance of orders
fulfillment of orders---Payment (L/C)
Packing
Shipment
Insurance
Claims / Complaints
Business Clue (2)
Business Parties---Buyers
Enquiries
Buying offers (Bid)
Counter-offers
Placing orders
Fulfillment of orders
Business Clue (3)
Business Parties--- Sellers
Offers
Counter-offers
Acceptance of orders
Fulfillment of orders
Business Clue (4)
Business Parties--- Third Parties
Banker
Shipping company (Consigner & Consignee)
Agency (Principal & Agent )
Insurance Agency (Insurer & Insured)
Claim (Claimer (ant) & claimee)
Commodity Inspection Bureau
Establishing Business Relations
Source of information of receiver
Sender’s intention/purpose of writing the letter
Sender’s self-introduction
◆introduction of the firm
◆introduction of business scope
Sender’s requirement/expectation of the receiver ◆ concrete requirement/expectation (enquiries/offers) ◆ receiver’s reply
◆ meeting with the receiver
Status Enquiry
Reasons for writing the letter
Intention /purpose of writing the letter
Status enquired
＊general requirement
＊specific requirement
Sender’s expectation of the receiver
sender’s promise
to be treated secretly /confidentially
without any responsibility on your part
Enquiries (1)
combined with establishing business relations
1. Source of information of receivers (sellers)
2. Purpose/intention of writing the letter
3. Self-introduction
(firm, business scope, marketing ability)
4. Making enquiries
◆general enquiries
◆specific enquiries
5. Expectation (offer/early reply)
Enquiries (2)
replies to letters of establishing business relations
1. Receipt of the letter of establishing business
relations from the seller
2. Summery /conclusion of the letter received
(the purpose/intention of writing the letter)
3. Making enquiries
◆general enquiries
◆specific enquiries
4. Expectation (offer/early reply)
Offers (1)
reply to letter of enquiries
1. Receipt of letter of enquiries
2. Summary of the letter received
3. Making an offer
4. Terms of validity
5. Expectation (order/ reply)