欧赛斯Cegedim医疗行业数字营销网络整合营销方案(英文版.
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Cegedim
New Media Marketing Plan
Index Cegedim Online Assets Review Cegedim New Media Marketing Cegedim Inbound Marketing Quotation for 3 Senarios
Very good Intl, poor in China
Over 18K, mostly intl news cited by local media
Review of Online Brand Image
Did not systematically manage online brand
image yet
Review of Website PR
News has not yet routinized, and
structured
Review of Keywords Coverage
Did not covering healthcare & pharmaceutical key words yet
Natural coverage is existing, in a small scale
Not operating Weibo assets for the time being Review of New Media Coverage
Not operating Weibo assets for the time bing
Index Cegedim Online Assets Review Cegedim New Media Marketing Cegedim Inbound Marketing Quotation for 3 Senarios
a global technology and services company
specializing in the healthcare field
Understanding of Cegedim Brand
How We Use Webo & Wechat
Official Media Platform
- For Broadcasting -
Official Direct ion Communication Platform
- For Potential Clients -
Weibo Topic Design
1 . Setup five main topics ;
2 . Publish 6 posts/day ,132 postes/month #Health Care Today# #Health Care
Market#
#Career Path# #Health
Care
Service# #CRM Best Practise# Cegedim
Cegedim Weibo Matrix The Jinjiang Inn micro-blog Marketing Success -- 1, Jinjiang over 600 stores, more than 500 employees
has opened the V the micro-blog. 2, The Jinjiang Inn
CEO has 810,000 followers, its an in depth micro-blog.
3, As long as micro-blog, The Jinjiang Inn, their
Microsoft will follow-up interaction. 4, Micro-blog the
Jinjiang Inn the largest value is the consumer of the
distance.
Design Weibo VI
Weibo Mass Promotion Create Cegedim Weibo Event
Case Study: Lunda
Micro-activities did not start At 9:30 24th of December 2012 , Lunda blog had only 228 followers
At 9:45 24th December,Weibo event started for 15 minutes
At 10:39 24th of Dec.,higher profile Weibo users started to participate in the event and @ their friends.
At 10:59 24th Dec., Yellow V users start to participate in the event and @ their friends
Lunda Finance Building’s blog followers have increased 10 times over at 22:45 24th of Dec.
Follower rising sharply from 24th to 27th Dec.,Lunda Weibo immediately becomes a hot attraction
The Lunda Weibo followers easily surpassed 80,000 at 9:00 30th of Dec., only 5 days after the event started.