中国酒店市场概览-STR Global - AHF Mar 2014

中国主要城市 China Main Cities
2013年1-12月每间可售房收入变化率 YTD Dec 2013 RevPar % Chg
Shenzhen
Qingdao Guangzhou Shanghai Hangzhou Hong Kong SAR Tianjin Dalian Sanya Xian Wuhan
希尔顿Hilton •洲际IHG • 喜达屋Starwood • 凯悦Hyatt • 万豪marriott • 雅高Accor • 香格里拉Shangri-La •卡尔森Carlson • 温德姆Wyndham• 文华东方Mandarin Oriental •四季Four Seasons • 莱佛士/费尔蒙• Raffles / Fairmont • 雅诗阁Ascott• 泛太平洋Pan Pacific •马可波罗marco Polo • 千禧Millennium •朗廷Langham• 首旅建国BTG Jianguo• 金陵Jinling• 开元New Century• 锦江Jinjiang• 港中旅维景CTS Metro Park• 海航HNA • 凯莱Gloria• 中航集团格兰云天Grand Skylight• 木棉花Kapok •玉渊潭 Yuyuantan • 天伦Tianlun • 衡山Hengshan • 万科Vanke • 中兴和泰ZTE • 新世界New World • 首旅BTG • 明宇 Mingyoun • 中航旅业 Atravis • 鲁能 Luneng • 岭南 LN • 华侨城 OCT • 珀丽 Rosedale • 厦航 Xiamen Airline • 城市名人 Celebrity • 北方易尚 Norinco Easun • 御庭 Regalia • 富豪 Regal • 尊茂 Luxemon • 美高梅 MGM • 名城 Supreme • 维也纳•华住Huazhu • 如家 Home Inn • 嘉逸Grand • 柏联Brilliant ETC
-20.0
-25.0
Presented by STR Global
Occ
ADR
中国酒店市场 China Hotel Overview
2013年各级别酒店市场 YTD Dec 2013 by class
ADR
1
Upper Midscale RevPar: 288RMB -3.4%
0 -2 -1 0
OCC
Hangzhou
RevPAR(RMB) YTD 13’ Chg%
Xiamen
RevPAR(RMB) YTD 13’ Chg%
Chengdu
RevPAR(RMB) YTD 13’
438
444 -2.1%
451 +7.6%
Chg%
-20.0%
Chongqing, Xian and Tianjin
2013年1-12月每间可售房收入 高档以上酒店 YTD Dec 2013 RevPAR, Luxury, Upper Upscale & Upscale
有效新增供给共234,854间客房/ 234,854 rooms for active pipeline
奢华酒店连锁 Luxury Chain
10%
12%
20%
超高端酒店连锁 Upper Upscale Chain 高端酒店连锁 Upscale Chain 中档偏上酒店连锁 Upper Midscale Chain 其他Others
Guangzhou
RevPAR (RMB) YTD 13’ Chg% 553 -1.6%
Shenzhen
RevPAR (RMB) YTD 13’ Chg% 607 +4.9%
Hangzhou, Xiamen and Chengdu
2013年1-12月每间可售房收入 高档以上酒店 YTD Dec 2013 RevPAR, Luxury, Upper Upscale & Upscale
关注并仅关注酒店行业数据
表现数据，盈利数据，现有供给和未来新增供给，预测数据
Focus only on hotel data including performance data, profitability, existing supply and pipeline and forecast
我们为行业人士提供各类酒店数据用以可行性分析和市场调研等。
We provide other reports for non-hotels for feasibility study, market investigation and so on
我们为全球各大酒店和管理集团提供标杆数据报告
用以对比并追踪行业或竞争市场数据变化 We provide benchmark reports to hotel and hotel corporates worldwide
Suzhou
Beijing Shenyang Chengdu
-20.0
-15.0
-10.0
-5.0
0.0
5.0
10.0
中国主要城市 China Main Cities
入住率变化率 %Chg
10.0 5.0 0.0 -5.0 -10.0 -15.0
中国主要城市 China Main Cities
平均房价变化率 ADR %Chg
中国酒店市场概览
China Hotel Market Recap
Fiona He 何雯 中国区经理 fhe@strglobal.com
关于我们 about us
成立于1985年，全球最大的酒店行业数据库 46000家合作酒店，500万间客房
Established in 1985, the largest hotel data provider worldwide with over 46K participants representing 5M rooms
未来5年供给量涨幅 — 20%-30%
Nanjing Wuxi Hefei Nanchang 20.1% 21.1% 21.5% 25.0%
Wuhan
Kunming Qingdao Suzhou Chongqing
26.0%
26.0% 26.2% 26.8% 27.7%
中国主要城市有效新增供给客房数 China main cities active pipeline rooms
中国主要城市有效新增供给客房数 China main cities active pipeline rooms
未来5年供给量涨幅 — 10%以内
China Guangzhou 3.4% 6.8%
Shanghai
Shenzhen
7.9%
9.2%
中国主要城市有效新增供给客房数 China main cities active piБайду номын сангаасeline rooms
6.0 4.0 2.0 0.0 -2.0 -4.0 -6.0 -8.0
-10.0
-12.0
Selected Upscale Market
Beijing, Shanghai and Sanya
2013年1-12月每间可售房收入 高档以上酒店 YTD Dec 2013 RevPAR, Luxury, Upper Upscale & Upscale
Sanya
RevPAR(RMB) YTD13’ Chg%
Beijing
RevPAR(RMB) YTD 13’ Chg%
Shanghai
RevPAR(RMB) YTD 13’ Chg%
739 3.2%
526 -8.4%
534 -0.7%
Guangzhou and Shenzhen
2013年1-12月每间可售房收入 高档以上酒店 YTD Dec 2013 RevPAR, Luxury, Upper Upscale & Upscale
未来5年供给量涨幅 —30%以上
Zhengzhou 31.0% Tianjin 34.0%
Taiyuan
Changsha Chengdu Sanya
34.7%
38.4% 38.9% 41.8%
Profitability
全球各个区域 P&L 2012
Regional performance 2012 % Change
China
中国样本酒店 China sample hotel
截止2014年3月 By Mar 2014 2800 多家参与酒店，超过590000间客房 2800+ Hotels representing over 590000 rooms
26.6%
14.0% 16.9% Luxury Upper upscale Upscale Upper midscale Midscale Economy
27%
31%
10,000 10,000
12,500 12,500
15,000 15,000
17,500 17,500
2,500 2,500
5,000 5,000
7,500 7,500
中国主要城市新增供给客房数 China main cities pipeline by rooms
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Chongqing
RevPAR (RMB) YTD 13’ Chg% 322 -7.4%
Xian
RevPAR (RMB) YTD 13’ Chg% 334 -4.2%
Tianjin
RevPAR (RMB) YTD 13’
Chg%
299 -5.2%
Pipeline
中国未来新增供给 China Pipeline
1
-4
-3
-1
Mid&Economy RevPar: -2 158RMB -3%
Upscale RevPar: 364RMB -4.4% Luxury RevPar: 829RMB -5.5%
-3 Upper upscale RevPar:
520RMB -3.7%
-4
Presented by -5 STR Global
中国酒店市场 China Hotel Overview
滚动12个月房价和入住率变化率 12 month moving average ADR and Occ %Chg
20.0 15.0 10.0 5.0 0.0
2008 2009 2010 2011 2012 2013 2014
-5.0 -10.0 -15.0
7.3% 14.2% 21.0%
Presented by STR Global
中国酒店市场 China Hotel Overview
每间可售房收入变化率 Revpar %Chg
2011 Revpar变化率：2.8%
-1.6%
YTD 2013
YTD 2012
-2.8 -7.7
Jan 2014
Presented by STR Global
未来5年供给量涨幅 — 10%-20%
Dalian Jinan 12.2% 13.4%
Shenyang
Xian Xiamen Fuzhou Ningbo Harbin
14.0%
15.5% 15.5% 15.9% 16.0% 17.6%
Changchun 17.5%
Hangzhou
18.2%
中国主要城市有效新增供给客房数 China main cities active pipeline rooms