商务策划书(英文版)
英文商业企划书模板范文
英文商业企划书模板范文Business Plan Template.Executive Summary.The purpose of this business plan is to outline the strategic direction and financial projections for XYZ Company, a new venture focused on providing innovative [product or service]. The company's target market is [target audience], and the business model is based on [key value proposition]. XYZ Company has the potential to generate [revenue projections] over the next five years.Company Description.XYZ Company will be incorporated as a [type of company] and will be headquartered in [city, state]. The company's mission is to [mission statement]. XYZ Company's core values are [values].Market Analysis.The market for [product or service] is growing rapidly, driven by [growth factors]. XYZ Company's target market is [target audience], who have a need for [needs]. The company's competitive advantage is based on [competitive advantages].Operations Plan.XYZ Company will operate out of a [location] that is well-equipped to meet the company's needs. The company will have a staff of [number] employees who are experienced in [industry]. XYZ Company will use a variety of marketing and sales channels to reach its target market.Financial Plan.XYZ Company's financial projections are based on a conservative estimate of sales and expenses. The company expects to generate [revenue projections] over the nextfive years. The company's profit margin is expected to be[profit margin].Management Team.XYZ Company's management team is composed of experienced professionals who have a track record of success in [industry]. The team is led by CEO [CEO's name], who has [CEO's experience].Conclusion.XYZ Company is a well-positioned business with the potential to generate significant revenue. The company has a strong management team, a solid financial plan, and a clear understanding of the market opportunity. XYZ Company is poised for success in the years to come.中文回答:商业企划书模板范文。
商务策划书(英文版)
商务策划书(英文版).txt爱,就大声说出来,因为你永远都不会知道,明天和意外,哪个会先来!石头记告诉我们:凡是真心爱的最后都散了,凡是混搭的最后都团圆了。
你永远看不到我最寂寞的时候,因为在看不到你的时候就是我最寂寞的时候!商务策划书(英文版)-------------------------------------------------------------------------------- 2007-7-26 阅读625次BUSINESS PLAN[Your Name][DATE]TABLE OF CONTENTSExecutive Summary.......................... Management..................................[Company] History...........................[Product/Service] Description............. Objectives.................................. Competitors................................Competitive Advantages................... Innovation.................................. Pricing..................................Specific Markets..................................Growth Strategy....................................Market Size and Share..........................Targeting New Markets....................... Location..................................Manufacturing Plan................................Research & Development......................Historical Financial Data........................Proforma Financial Data.........................Proforma Balance Sheet.........................Cost Control..................................Effects of Loan or Investment............... Attachments..................................Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:<Product>1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.<Service>1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation]. Financial GoalsYear 1 Year 2 Year 3Sales $1,000,000 $1,400,000 $1,600,000Net Income $25,000 $250,000 $375,000Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis. Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Overseesmanagement function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:§ A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.§ A prospective [customer/client] list has been drawn up.§ Strategy meetings are being held every Monday, Wednesday and Friday evenings. § This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:<Product>§ Offers the lowest price on the market§ Is the most technically advanced§ Offers more useful features§ Saves them time and money§ Offers our users better value per dollar spent§ Provides an alternative way to achieve a similar task.<Service>§ Provides a service which is not presently available in this area.§ Is strengthened by a team with combined experience of XX years.§ Saves them time and money§ Provides an alternative, cost effective way for them to realize a similar goal. We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.<Product>The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.<Service>[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Second Year XX%3. Third Year XX%4. Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain] employee benefit program for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for careful tracking.5. Monthly reports on financial status vis-a-vis the industry.6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:§ Location - next door to supplier factory, on major artery, close to terminal, etc.§ Pricing - Low cost producer, known for aggressive pricing policy.§ Delivery - ships overnight to anywhere in the world.§ Management - Everyone has an MBA from Harvard.Weaknesses§ Service - takes more than 3 months to receive spare parts.§ Dedication - If it’s sunny, they’re on the golf course or ski slope.§ Machinery - Slowly approaching obsolescence unless replaced within six months.§ Overhead - Spend lavishly on corporate dining room, limousines and champagne. Competitive Advantages<Product>The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market. To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries. [I/we] will print complete four-color catalogs on a yearly basis. Price lists willbe updated as needed. [I/we] intend to be aggressive in trade magazine advertising. Consideration will also be given to attending trade shows around the country. With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]<Service>The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers. Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.] SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:§ increase service§ increase advertising§ reduce prices§ increase profits§ increase selection<Service>Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the followingoptions:§ increase customer service§ increase advertising expenditures§ increase profits§ increase selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.Pricing<Product>Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.<Service>Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General History<Product>The first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market forwidgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.<Service>Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services. Entry Strategy<Product>Our widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.<Service>Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth Strategy<Product>After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps fromwithin by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.<Service>After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:§ Customer contact - find out their needs§ Look for complementary products§ Trade shows§ World Trade Center “Network”§ U.S. Government trade leads§ State Government trade leads§ On-line computer prospecting and qualification (DIALOG, D&B, etc.)§ Market surveys§ Research & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The traffic flow has been rated at high.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use. OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The building is structurally compatible for our use.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our freight companies, suppliers, clients and employees.5. Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms.。
英文商务工作计划书模板
---Executive SummaryThe purpose of this business work plan is to outline the strategic direction and operational framework for [Company Name], a [brief description of the company's industry and main products/services]. This document will serve as a roadmap for achieving our business objectives, ensuring alignment among team members, and providing a clear structure for monitoring progress and making informed decisions.---1. Company Overview1.1 Company Name and Logo[Company Name][Company Logo]1.2 Mission Statement[Your company’s mission statement that encapsulates your purpose and values.]1.3 Vision Statement[Your company’s vision statement that describes what you aspire to achieve in the future.]1.4 Business Description[Provide a detailed description of your business, including the products or services offered, target market, and unique selling proposition (USP).]---2. Market Analysis2.1 Industry Overview[An analysis of the industry in which your company operates, including market size, trends, and key players.]2.2 Target Market[Define your target market in terms of demographics, psychographics, and specific customer segments.]2.3 Market Needs and Opportunities[Identify the specific needs of your target market and opportunities for growth and differentiation.]2.4 Competitive Analysis[An assessment of the competitive landscape, including direct and indirect competitors, their strengths and weaknesses, and your competitive advantage.]---3. Marketing and Sales Strategy3.1 Marketing Objectives[Define clear, measurable marketing objectives that align with your overall business goals.]3.2 Marketing Strategies[Outline the strategies you will employ to achieve your marketing objectives, including pricing, promotion, distribution, and product development.]3.3 Sales Plan[Detail the sales process, including lead generation, sales funnel management, and customer relationship management (CRM) strategies.]3.4 Sales Targets[Set specific, realistic sales targets for the short-term and long-term.]---4. Operational Plan4.1 Organizational Structure[Describe the company’s organizational structure, including key roles, responsibilities, and reporting lines.]4.2 Operations Overview[Provide an overview of the day-to-day operations, including production processes, supply chain management, and quality control measures.]4.3 Technology and Tools[List the technology and tools required to support the business operations and how they will be utilized.]4.4 Capacity Planning[Assess the company’s c apacity to meet demand and plan for anypotential scaling needs.]---5. Financial Plan5.1 Financial Projections[Present detailed financial projections for the next three to five years, including revenue, expenses, and cash flow forecasts.]5.2 Funding Requirements[Identify any funding requirements and the sources of capital, such as loans, investors, or retained earnings.]5.3 Break-even Analysis[Calculate the break-even point to determine when the business willstart generating a profit.]5.4 Financial Ratios[Provide key financial ratios to assess the company’s financial health and performance, such as return on investment (ROI), debt-to-equity ratio, and liquidity ratios.]---6. Risk Management6.1 Risk Identification[Identify potential risks that could impact the business, such as market volatility, regulatory changes, or supply chain disruptions.]6.2 Risk Mitigation Strategies[Develop strategies to mitigate identified risks, including insurance, diversification, and contingency planning.]6.3 Monitoring and Reporting[Establish a system for monitoring and reporting on risks, ensuring that the business remains agile and prepared to respond to unforeseen events.]---7. Implementation Timeline7.1 Key Milestones[Define key milestones and deadlines for the implementation of the business plan.]7.2 Resource Allocation[Allocate resources, including personnel, funding, and time, to each milestone and task.]7.3 Monitoring and Evaluation[Set up a process for monitoring progress and evaluating the effectiveness of the business plan.]---8. ConclusionThis business work plan provides a comprehensive framework for [Company Name] to achieve its strategic objectives. By following this plan, the company can navigate the competitive landscape, optimize operations, and secure sustainable growth. Regular review and adjustment of the planwill ensure that [Company Name] remains adaptable and poised for success in the dynamic business environment.---[Company Name][Address][City, State, Zip Code][Phone Number][Email Address][Website]Date---[Signature of Approving Authority][Name][Title][Company Name]。
business-plan-商业策划书英文
High partyI.Introduction:Name: Heaven of CarnivalLocation: Hong KongMission statement:●to provide plans to all kinds of parties, such as wedding,birthday, proposal & marriage ceremony, graduation,Annual Dinner and other festivals●to design personalized ideas and services for people inneedPurpose:For amusementTo prepare devices or services for customers to organize a partyTo enlarge peopl e's social circleTo introduce or promote a companyII. Market analysis●Party is a kind of western way of socializing; it meanspeople gathering for entertainment and celebration. The most common parties such as birthday party, celebrity party, football party, Christmas party, the Frat Party,house party, or dorm room party and so on. With theincreasing growth of Chinese social activities, all kinds of parties are beginning to across the nation.●On the other hand, as the increase of people's pressurefrom school or working, more and more people need time and place to relax and make friends.●Based on this condition, people who are good atorganizing a party has been active, and become aprofessional party planner.III. Our service offered:Activities●KTV●amusement park●Self-help kitchen●Table games(Chess & Cards)Foods●drinks/beverage/coffee●dinners: seafood/meats/soup/bread●fruits/salad●Sweet snacks●BarbecueD evices●guests' show●video camera/microphone/stereo/lamplight●red-carpet show●Instrumental Performance●invitation letterSpecial things●flowers/birthday cakes●rings●other surprisesIV.Co-workers & competitorsCooperation●Having cooperation with tourism●Working With the Media●Cleaning companies●shopping mall●beauty salonCompetition●We might compete with local travel agency or bars.V. Staff requirementsProfessional Background:❖Having advertising and public Relations Company work experience, or had the film and television creativeexperience, familiar with the requirements of Partyplanning and patterns.Characters:❖cheerful, tolerant, humorous❖Having the ability of organization, coordination andmacro control for rand om strain.Fashion hunter:❖a basic und erstanding of a certain artistic accomplishment and the western culture❖a keen fashion antennabe able to capture the city of fashion information, and wrap it as a Party's leading role or theme.Wid espread circle❖Communication is widespread, and keeps a goodrelationship with fashion circle, film circl e, art circle andmedia circle.Knowledgeable:❖Working carefully, master the knowledge of many sided, best can speak many languages, familiar with all kinds ofmannersFamiliar with procedures:❖To know all kinds of procedures for the annual inspection,and familiar with all kinds of fiel ds, and this is thenecessary condition to guarantee Party smoothly. pany strategy●B to C----Business to Customers●B to B-----Business to BusinessBusiness-to-consumer: two schemes1. To help customers planning perform activities:Customers can go to our website, which have all kinds of schemes can mix and match. We can even directly express what you want to party, if the customer be frightened by this troubl e, we also have set some schemes, such as birthday party, wedding party, business party, etc., if the customer satisfaction, can be directly choose this solution.2. Host sponsor theme parties. Customers can participate, and there is no limit to the admission candidate.When a customer wants to take part in this PARTY, can sign up on the Internet, fill in your personal information, there will be someone to contact the customer to confirm information, also can go to the agreed time to PARTY. After the customer can choose to sign up directly with the e-currency payment entrance fee, also can choose to pay againB to B-----Business to Business◆We will be geared to the needs of enterprises and groups, thiswill test our ability. staff association, company annual meetingand the association of certain groups of activities will be our main business .Also have another brand sponsorship, as some well-known brand, and they will be linked to the PARTY, in particular, would hold a special sponsorship we PARTY. This is also another BTOB model.VII. Financial supportsS ervice support: For enterprises and individuals to provid eprofessional entertainment planning services, at the same time, in order to ensure the quality of service and the personalizedneeds of customers, we launched special support to meetcustomer demand, customer satisfactory, the main businessincluding "service spirit" and "props for rent", "scene layout,decoration", "party DJ, MC, Dancer ", and so on!A dvertising revenue:Each big mall, enterprise, websitesand so on all can put an advertisement on our companywebsite, different types of advertising costs are also different,the standard decided by the firm. Of course, we will providepartner with a certain discount.S ponsorship tickets agent: in ad dition to planning PARTY, ourcompany also sell all kinds of stage productions, concerts, tickets for the large-scale performances. Customers can be on ourcompany website or call our reservation, then fill out your real information, we will have staff and customers to verify information and adopt the strategy of Taobao payment in cash on delivery.Brand sponsor: Some well-known brand, will be linked to the PARTY, in particular, would be helpful to hol d a special theme PARTY. This is also another BTOB model and will popularize their brand advantage.。
商务工作计划英文版模板
---Executive SummaryThe following business work plan outlines the strategic objectives, operational strategies, and financial projections for [Company Name]over the next [X] years. This document serves as a roadmap to guide our team in achieving our business goals and maintaining a competitive edge in the market.---1. Company Overview1.1 Company Description[Company Name] is a [brief description of the company's nature, industry, and primary products/services]. Established in [year], we have [brief history of the company, including key milestones and achievements].1.2 Mission and VisionOur mission is to [state the company's core purpose and values]. Our vision is to [describe the long-term aspirations of the company].---2. Market Analysis2.1 Market OverviewThe [industry] market is currently valued at [market size] and is projected to grow at a [growth rate] over the next [time frame]. The market is driven by [key market drivers, such as technological advancements, consumer trends, or regulatory changes].2.2 Target MarketOur target market includes [define the target demographic, geographic location, and specific customer segments]. These customers are characterized by [list key customer attributes, such as demographics, psychographics, or buying behaviors].2.3 Competitive AnalysisOur primary competitors are [list competitors and their market share]. We differentiate ourselves through [highlight unique selling propositions, such as product features, customer service, or pricing strategies].---3. Strategic Objectives3.1 Short-Term Objectives (Year 1-2)- Increase market share by [percentage] within the first two years.- Expand product line to [list new products/services].- Enhance customer satisfaction by [percentage] through improved service quality.3.2 Long-Term Objectives (Year 3-5)- Achieve [percentage] revenue growth annually.- Establish a presence in [new market/geographic region].- Implement [list any significant long-term projects or initiatives].---4. Marketing and Sales Strategy4.1 Marketing StrategyOur marketing strategy will focus on [list key marketing channels, such as digital marketing, social media, or traditional advertising]. We will allocate [percentage] of our budget to marketing initiatives to ensure maximum reach and brand awareness.4.2 Sales StrategyOur sales strategy will involve [describe sales tactics, such as direct sales, partnerships, or e-commerce]. We will target [define sales goals, such as new customer acquisition or upselling existing clients].---5. Operational Plan5.1 Organizational StructureOur company will operate with the following organizational structure:- [List key departments and their responsibilities].- [Define reporting lines and management hierarchy].5.2 Operations ManagementWe will implement the following operational management practices:- Streamline production processes to reduce costs and improve efficiency.- Invest in [list any new technology or equipment to enhance operations].- Maintain high-quality standards to ensure customer satisfaction.---6. Financial Projections6.1 Revenue ProjectionsOur projected revenue for the next [X] years is as follows:- Year 1: [Revenue projection]- Year 2: [Revenue projection]- Year 3: [Revenue projection]- [Continue for each year, as applicable]6.2 Expense ProjectionsWe anticipate the following expenses over the next [X] years:- Year 1: [Expense projection]- Year 2: [Expense projection]- Year 3: [Expense projection]- [Continue for each year, as applicable]6.3 Profit and Loss AnalysisOur profit and loss analysis will be reviewed quarterly to ensure we are on track to meet our financial objectives.---7. Risk ManagementWe recognize the following potential risks to our business:- Market competition- Economic downturns- Regulatory changes- Technology disruptionsTo mitigate these risks, we will implement the following strategies:- Regular market research to stay informed of competitive dynamics.- Diversify our customer base to reduce reliance on a single market segment.- Stay adaptable to regulatory changes and technology advancements.---ConclusionThis business work plan provides a comprehensive roadmap for [Company Name] to achieve its strategic objectives and maintain a competitive edge in the market. By following this plan and adapting as needed, we are confident in our ability to grow and succeed in the coming years.---Note: This template should be customized to fit the specific needs and goals of your company. It is recommended to consult with a financial advisor or business strategist to ensure the accuracy and feasibility of your financial projections and strategic objectives.。
英文商业计划书
英文商业计划书As a Baidu Wenku document creator, I am pleased to present to you an English business plan that outlines a comprehensive strategy for a successful business venture. A well-crafted business plan is essential for any entrepreneur or business owner looking to start or expand their business. It serves as a roadmap for the future, outlining goals, strategies, and potential challenges. In this document, we will cover key components of a business plan, including the executive summary, company description, market analysis, organization and management, product or service line, marketing and sales, funding request, financial projections, and appendix.The executive summary is a brief overview of the entire business plan. It should concisely summarize the key points of the plan, including the company's mission statement, goals, and the strategies to achieve them. This section is crucial as it provides a snapshot of the business and its potential for success.The company description provides detailed information about the company, including its history, mission, vision, and goals. It also outlines the company's legal structure, ownership, and key milestones achieved. This section helps investors and stakeholders understand the nature of the business and its potential for growth.The market analysis section delves into the industry in which the business operates. It includes an analysis of the target market, the competition, and the overall industry trends. This section is essential for understanding the business's position within the market and identifying potential opportunities and threats.The organization and management section outlines the organizational structure of the company and introduces key management personnel. It also includes details about the board of directors, advisory board, and any other key stakeholders. This section is critical for demonstrating the strength and expertise of the management team.The product or service line section provides a detailed description of the products or services offered by the company. It includes information about the features, benefits, and unique selling points of the products or services. This section is essential for showcasing the value proposition of the business.The marketing and sales section outlines the marketing and sales strategies of the business. It includes details about the target market, pricing strategy, promotional activities, and sales channels. This section is crucial for demonstrating how the business plans to attract and retain customers.The funding request section outlines the funding requirements of the business. It includes details about the amount of funding needed, the purpose of the funds, and the potential sources of funding. This section is essential for demonstrating the financial needs of the business and its potential for growth.The financial projections section provides detailedfinancial forecasts for the business. It includes projected income statements, balance sheets, and cash flow statements. This section is crucial for demonstrating the financial viability of the business and its potential forprofitability.In conclusion, a well-crafted business plan isessential for any business looking to succeed in today's competitive market. By following the key componentsoutlined in this document, entrepreneurs and business owners can create a comprehensive strategy for success.With a clear roadmap for the future, businesses can attract investors, secure funding, and achieve their goals. Thank you for considering this English business plan, and we look forward to the opportunity to work with you.。
商务策划书(英文版)
商务策划书(英文版)附表二:投标申请表部交表5第二篇:商务策划书(英文版) 33300字商务策划书(英文版)--------------------------------------------------------------------------------2007-7-26 阅读625次BUSINESS PLAN [Your Name] [DATE] TABLE OF CONTENTS Executive Summary.......................... Management.................................. [Company] History........................... [Product/Service] Description............. Objectives.................................. Competitors................................ Competitive Advantages................... Innovation..................................Pricing.................................. Specific Markets.................................. Growth Strategy.................................... Market Size and Share.......................... Targeting New Markets....................... Location.................................. Manufacturing Plan................................ Research & Development...................... Historical Financial Data........................ Proforma Financial Data......................... Proforma Balance Sheet......................... Cost Control.................................. Effects of Loan or Investment............... Attachments.................................. Executive Summary [My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service]. The need for use of efficient distribution and financial methods in these overlooked markets. [I/We] have several customers who are willing to place large [orders,contracts] within the next three months. Several other prospective [customers/clients] have expressed serious interest in doing business within six months. [I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overallperformance and increase profits. This plan is a result of that study. The basic components of this plan are: 1. Competitive pricing 2. Expand the markets 3. Increased advertising 4. Lower our unit costs, 5. Thereby achieving higher profits. 1. Sign contracts 2. Increased advertising 3. Increase office staff To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation]. Financial Goals Year 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14 Management [Name] [Title] [Experience] Sales growth from zero to $1,000,000 in five years. Led market in market share - 30%. Formulated advertising budgets & campaigns. Pioneered new distribution channels. Established national sales force. Established national repair & service centers. Brought new and innovative products to the market. Designed point-of-purchase materials. [Education} University of Boston Boston, MA - Computer Sciences Short BiographiesPresident John Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis. Chief Financial Officer Richard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr.Roe is employed by the Company on a full-time basis. Vice President Joe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis. Vice President Sally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. FromSeptember 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time John Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives. Salary - $60,000. Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000 Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support. Salary - $35,000 Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training. Salary - $30,000. Total Executive Compensation $165,000. [This Page is for an Organization Chart, if applicable.] [Company] History In [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain]. Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.] This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability. or: This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1} [Reason 2] [Reason 3] OR: [My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished: § A team consisting of [list names and primary responsibility. ( John Doe - Marketing) has been formed. § A prospective [customer/client] list has been drawn up. §Strategy meetings are being held every Monday, Wednesday andFriday evenings. §This business plan has been drawn up. [Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers. [Product/Service] Description [My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it: §Offers the lowest price on the market §Is the most technically advanced §Offers more useful features §Saves them time and money §Offers our users better value per dollar spent §Provides an alternative way to achieve a similar task. §Provides a service which is not presently available in this area. §Is strengthened by a team with combined experience of XX years. §Saves them time and money §Provides an alternative, cost effective way for them to realize a similar goal. We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may beextended for XX years or terminated. This agency agreement is cancelable upon XX days written notice. The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation: 1. Overnight delivery 2. Cold storage 3. Incorporate preservatives 4. Shipment within two weeks to distributors. 5. Specially padded boxcars. Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this. [If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.] Short Examples: 1. Our carpet cleaning machinery is state-of-the-art. 2. Our consulting practice will address these specialized areas: [list] 3. We will only rep these specific product lines. [list] Even thoughat this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by: 1. Hiring staff specialized in these new areas. 2. Increase our continuing education and training expense. 3. Adding complementary lines.4. Make regular investments in new Long Term [My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals: Present market is estimated at $XXX. Our goal for market share is XX%. We want to be considered by our peers to be the market leader in sales as evidenced by: Trade industry awards High end of scale in financial ratios Major market share Technical excellence (awards, honors, etc.) Community involvement (Rotary, United Way, etc.) Short Term Market share goals - 1. First Year XX% 2. Second Year XX% 3. Third Year XX% 4. Fourth Year XX% [Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education. 1. Budget for complete computer training for appropriate applications. 2. Set up, Maintain] employee benefit program forcontinuing college education. 3. Budget for necessary seminars and/or continuing job-specific education. 4. Maintain state-of-the-art accounting system for careful tracking. 5. Monthly reports on financial status vis-a-vis the industry. 6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity Name Address City, State Strengths: §Location - next door to supplier factory, on major artery, close to terminal, etc. §Pricing - Low cost producer, known for aggressive pricing policy. §Delivery - ships overnight to anywhere in the world. §Management - Everyone has an MBA from Harvard. Weaknesses §Service - takes more than 3 months to receive spare parts. §Dedication - If it’s sunny, they’re on the golf course or ski slope. §Machinery - Slowly approaching obsolescence unless replaced within six months. §Overhead - Spend lavishly on corporate dining room, limousines and champagne. Competitive Advantages The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XXX years of hands-on experience in this industry. Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets. Thephilosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay. Our targeted minimum gross profit margin for a category must be XX%. By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit. Product pricing will include a range of quantity discounts as well as an early payment discount. Rather than being strictly regional, [I/we] willexpand into the national market. To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts. With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts. A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans. By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thusavoiding high debt ratios or lost sales opportunities. A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter. A toll-free national 800 number will be used for customer orders and inquiries. [I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising. Consideration will also be given to attending trade shows around the country. With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale. Innovation. [I/we] have a history of innovative ideas. [List your most meaningful ideas and any new ideas you have for the future.] The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XX years of hands on experience in this industry. Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers. Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings. As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing forgrowth possibilities. A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans. By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities. Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support [I/we] have a history of innovative ideas. [List your most meaningful ideas and any new ideas you have for the future.] Summary Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to useare just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: §increase service §increase advertising §reduce prices §increase profits §increase selection Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing theamount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: §increase customer service §increase advertising expenditures §increase profits §increase selection of services offered This plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets. To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group. OR: We have determined that the market price is $ XX per unit. This will equal a margin of XX%. OR: Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX. Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate. [Optional, if applicable] However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates. Specific Markets Market #1 General History The first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that therecould be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. Atthis time there are approximately 1,500 companies worldwide making comparable simple widgets. Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services. Entry Strategy Our widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage. We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials. Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire. Over the past few years, we have noticedan increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice. We intend to attack this market very aggressively through the use of: 1. A pool of 10 telemarketers. 2. House-to-house visits to neighbors of present clients. 3. Advertisements in upscale magazines. 4. Radio advertisements on weekends. 5. Sales calls on real estate management companies. As we are offering a unique service, informing the public of our capabilities is of utmost Strategy After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets. After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for variousOEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products. After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following: 1. Expand telemarketing pool to 20. 2. Increase number of direct sales reps. 3. Expand into neighboring Size and Share The American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years. Marketing data for other markets is in the process of collection. Other Markets Use the same format for additional New Markets To continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business: §Customer contact - find out their needs §Look for complementary products §Trade shows §World Trade Center “Network” § Government trade leads § State Government trade leads §On-line computer prospecting and qualification (DIALOG, D&B, etc.) §Market surveys §Research & developmentLocation RETAIL EXAMPLE: This business will be operated at 123 Any Street. This location isdesirable because: 1. The traffic flow has been rated at high. 2. The rent is below market 3. The building has the necessary facilities to operate this business. 4. The location is convenient for our customers. We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use. OTHER SAMPLE: This business will be operated at 123 Any Street. This location is desirable because: 1. The building is structurally compatible for our use. 2. The rent is below market 3. The building has the necessary facilities to operate this business. 4. The location is convenient for our freight companies, suppliers, clients and employees. 5. Possibility of expansion in the area. We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial Plan SAMPLE: We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight. The actual machinery used in theproduction line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture. With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods. These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines. We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardouswastes. We anticipate the following outlays for this capital equipment: A&M Machines $XXX Service Contract $XXX Research & Development SAMPLE: We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”. Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts. Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention. To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained. We have been investigating several potential。
商业计划书英文模版(BUSINESS PLAN)(可编辑)
商业计划书英文模版(BUSINESS PLAN)BUSINESS PLAN TEMPLATE BUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1 Management 2[Company] History 6[Product/Service] Description 8 Objectives 10Competitors 11Competitive Advantages 12 Innovation 14Pricing 15Specific Markets 16Growth Strategy 17Market Size and Share 18 Targeting New Markets 19Location 20Manufacturing Plan 21Research & Development 22 Historical Financial Data 23 Proforma Financial Data 24 Proforma Balance Sheet 27Cost Control 28Effects of Loan or Investment 29Attachments 30Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3 Sales $1,000,000 $1,400,000 $1,600,000 Net Income $25,000 $250,000 $375,000 Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[EducationUniversity of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has hadexperience in the widget field with his own firm, John Doe Co., of Oshkosh Wisconsin , from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President andDirector. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of AuroraColorado . From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.] [Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility.i.e John Doe - Marketing has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.] We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected ouradvertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similar task.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or[exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stablefuture for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence awards, honors, etc.Community involvement Rotary, United Way, etc.Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us]to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amountof profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a marginof XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in roboticsmanufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars forvarious OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”U.S. Government trade leadsState Government trade leadsOn-line computer prospecting and qualification DIALOG, D&B, etc.Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly wehave an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a verysimple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government both state and federal funding sources. Our present program of joint research with the local university has b proven very beneficial.。
英文商务工作计划范文模板
I. Executive SummaryThe purpose of this business work plan is to outline the strategic objectives, operational strategies, and financial forecasts for [Company Name] over the next [X] years. This plan aims to guide the company towards sustainable growth, market expansion, and profitability by focusing on key areas such as product development, marketing, sales, and customer service.II. Company Overview[Company Name] is a [brief description of the company’s industry, products, or services]. Established in [year], the company has [number of years in operation], and currently employs [number of employees]. Our mission is to [company’s mission statement], and we strive to achieve this by [brief description of the company’s values and principles].III. Market AnalysisA. Industry Overview- Current size and growth trends of the industry- Key industry players and their market share- Barriers to entry and competitive landscapeB. Target Market- Demographic and psychographic profiles of the target market- Market size and potential for growth- Market segmentation and customer needsC. SWOT Analysis- Strengths: [list of company strengths]- Weaknesses: [list of company weaknesses]- Opportunities: [list of potential opportunities]- Threats: [list of potential threats]IV. Objectives and GoalsA. Short-term Goals (1-2 years)- Increase market share by [percentage]- Achieve a [percentage] growth in revenue- Launch [number] new products/services- Expand into [new market or region]B. Long-term Goals (3-5 years)- Become a market leader in [specific market segment]- Increase annual revenue to [specific amount]- Develop a strong brand presence in [specific regions or countries] - Establish strategic partnerships with key industry playersV. Marketing and Sales StrategiesA. Marketing Strategies- Branding and positioning- Advertising and promotional campaigns- Public relations and media outreach- Digital marketing and social media engagementB. Sales Strategies- Sales channels and distribution networks- Sales team training and performance management- Customer relationship management- Pricing strategy and cost optimizationVI. Operational PlanA. Product Development- R&D process and timelines- Quality control measures- Supply chain management and procurementB. Human Resources- Organizational structure and roles- Recruitment and training programs- Performance evaluation and employee developmentC. Financial Management- Budgeting and financial forecasting- Cash flow management- Risk management and contingency planningVII. Financial ProjectionsA. Revenue Projections- Projected revenue for the next [X] years- Breakdown of revenue sources (e.g., sales, services, licensing) B. Expense Projections- Projected expenses for the next [X] years- Breakdown of expense categories (e.g., salaries, marketing, R&D) C. Profit and Loss Projections- Projected profit and loss for the next [X] years- Breakdown of profit and loss driversVIII. ConclusionThis business work plan provides a comprehensive roadmap for [Company Name] to achieve its strategic objectives and long-term goals. By focusing on market analysis, strategic planning, and operational excellence, we are confident that [Company Name] will continue to grow and thrive in the competitive [industry] landscape.IX. Appendices- Detailed financial projections- Market research data- resumes of key team members- Letters of intent from potential partners or investors[Company Name] is committed to executing this work plan with a strong focus on innovation, customer satisfaction, and sustainable growth. We look forward to the challenges and opportunities that lie ahead and are excited about the future of our company.。
商务策划案 全英版
Psychographic variable
• People always buy things according to their attitudes, motives, activities and opinions. • Collage students are willing to buy things in the shop which boss was gratuated from the same collage. They think they are more close to the shop. • Many customers like young boss.Because young boss expresses positive attitude on her shop and makes people thinking that her products are better than others.
About our
• • • •
• J'ai faim, Gâteau Name • Partnership Ownership • Milky tea and food Main business servive Products • milky tea, • Chinese fast food, • foreign pastry, beverages
Our service
• We provide different kinds of foods for different ages of people. For example, we would take specil space for lovers, couples; we would prepare children's food; and we can provide a place just for the old.
商业策划书英语作文
商业策划书英语作文英文回答:Executive Summary.This business plan outlines the strategy for the launch of a new online retail platform specializing in luxury home goods. The target market is affluent consumers seekinghigh-quality, exclusive products. The platform will offer a curated collection of furnishings, décor, and accessories from renowned designers and brands.Market Analysis.The global luxury home goods market is projected to reach $80 billion by 2026. This growth is driven by rising disposable income, urbanization, and increasing demand for premium products. Online sales are rapidly gaining share, with consumers increasingly turning to the convenience and selection offered by e-commerce.Competitive Analysis.The competitive landscape is fragmented, with established players like 1stdibs and The RealReal dominating the high-end segment. However, there is an opportunity for niche players to differentiate themselves by offering a unique value proposition.Target Audience.The target audience for the platform is affluent consumers with a passion for luxury and design. They are discerning shoppers who value quality, exclusivity, and personalized service. They are active online and have a high disposable income.Business Model.The platform will operate on a commission-based model, earning a percentage of every sale. This model aligns incentives between the platform and its vendors, ensuring amutually beneficial relationship. The platform will also offer premium services, such as personal styling and concierge service, to enhance the customer experience.Value Proposition.The platform's value proposition lies in its curated collection of luxury home goods, exclusive partnerships with designers and brands, and personalized customer service. It offers a convenient and time-saving solutionfor consumers seeking high-quality, exclusive products.Marketing and Sales Strategy.The marketing strategy will focus on building brand awareness through targeted advertising, social media marketing, and influencer partnerships. The sales strategy will leverage an affiliate marketing program and partnerships with interior designers to drive sales growth.Financial Projections.Conservative financial projections indicate that the platform can achieve $15 million in revenue within three years of operation. Operating expenses are estimated at $5 million per year, resulting in a net income of $10 million.Exit Strategy.The long-term exit strategy for the business is an initial public offering (IPO). This will allow investors to realize their investment and provide the company with additional capital to fund future growth.中文回答:执行摘要。
商业策划书英文范文
商业策划书英文范文Business Proposal: Launching a Premium Organic Tea Brand.Executive Summary.In the rapidly evolving landscape of the global beverage industry, we propose the launch of a premium organic tea brand. Leveraging the growing consumer demand for healthy, natural, and sustainable products, our brand aims to capture a significant market share in the organic tea segment. This comprehensive business proposal outlines our strategy, market analysis, product offering, operational plan, and financial projections.Market Analysis.The global organic tea market is expected to grow at a CAGR of 7.2% from 2023 to 2030, reaching a valuation of over USD 10 billion. This growth is primarily driven byconsumer preferences for natural and healthy beverages, as well as the increasing availability of organic tea varieties. Additionally, the rising environmental consciousness among consumers is further boosting the demand for organic products.Product Offering.Our premium organic tea brand will offer a range of single-origin teas, including green, black, white, and herbal varieties. All teas will be sourced from certified organic farms, ensuring the highest quality and purity. We will also offer a selection of blended teas, crafted to offer unique flavor profiles and health benefits. Our teas will be packaged in eco-friendly materials, aligning with our commitment to sustainability.Marketing Strategy.Our marketing strategy will focus on creating brand awareness and positioning our teas as a premium, healthy, and sustainable choice. We will leverage digital marketingchannels, including social media, search engine optimization, and paid advertising, to reach our target audience. Additionally, we will collaborate withinfluencers and thought leaders in the health and sustainability spaces to amplify our message. Offline, we will engage in retail partnerships, events, and sampling campaigns to create brand exposure.Operational Plan.Our operational plan includes setting up a production facility in a region with a suitable climate for tea cultivation. We will establish partnerships with certified organic tea growers to ensure a consistent supply of high-quality tea leaves. Additionally, we will invest in state-of-the-art packaging equipment to maintain the freshness and quality of our teas during transportation. Our supply chain will be optimized to minimize waste and environmental impact.Financial Projections.Based on our market analysis and product offering, we expect to achieve profitability within the first three years of operations. Our financial projections indicate a revenue growth of 20% per year, reaching a total revenue of USD 5 million by the end of the fifth year. Profit margins are expected to be in the range of 20-25%. We have allocated appropriate funds for marketing, operations, and research and development to support our growth ambitions.Conclusion.The launch of our premium organic tea brand presents a significant opportunity to capitalize on the growing demand for healthy and sustainable beverages. With our focused market strategy, high-quality product offering, and innovative marketing approach, we are confident in our ability to establish a strong market position and achieve sustainable growth. We look forward to collaborating with like-minded partners to bring this exciting new brand to market.。
英文商业计划书范文
英文商业计划书范文Business Plan: A Business Plan for a Coffee Shop1. Executive SummaryThe objective of this business plan is to outline the strategy and financial projections for the establishment of a coffee shop, named "Coffee Bliss." The main goal of Coffee Bliss is to provide a cozy and inviting environment for customers to enjoy a high-quality coffee experience.2. Company OverviewCoffee Bliss will be located in a prime commercial area with high foot traffic. The coffee shop will offer a variety of specialty coffees, teas, pastries, and light snacks. The targeted customer base is young professionals and students seeking a relaxing atmosphere to socialize and work.3. Market AnalysisThe coffee shop industry is a growing market, with an increasing demand for high-quality coffee and unique experiences. Coffee Bliss aims to capitalize on this trend by providing exceptional coffee sourced from reputable suppliers and offering a welcoming ambiance.4. Competitive AnalysisCoffee Bliss will differentiate itself from competitors by focusing on customer service and quality. Our trained staff will provide personalized recommendations and ensure each cup of coffee is brewed to perfection. Additionally, the shop's interior design will create a cozy and aesthetically pleasing atmosphere, setting usapart from other coffee shops.5. Marketing and Sales StrategyTo attract customers, Coffee Bliss will implement various marketing strategies, including social media advertising, promotions, and collaborations with local businesses. The shopwill also offer loyalty programs and special discounts to encourage repeat customers. Furthermore, Coffee Bliss will organize monthly events such as coffee tasting workshops and live music performances to create a sense of community and attract new customers.6. Operational PlanCoffee Bliss will be a team-focused operation, with dedicated roles for different tasks such as brewing, food preparation, and customer service. The shop will source the finest coffee beans from reputable suppliers and train the staff in proper coffee preparation techniques. Additionally, we will maintain a clean and inviting atmosphere by implementing a regular cleaning schedule.7. Financial ProjectionsBased on market analysis and revenue forecasts, Coffee Bliss expects to generate steady growth in sales. It anticipates an initial investment of $150,000 and aims to achieve breakeven within the first 12 months of operation. The projected revenue for the first year is $300,000, with a 10% increase in subsequent years.8. ConclusionCoffee Bliss is positioned to become a prominent coffee shop in the area by offering high-quality coffee, excellent customer service,and a cozy ambiance. With an efficient marketing campaign and a strategic operational plan, the coffee shop aims to generate steady revenue and create a loyal customer base.。
商业计划书模板范文英文
商业计划书模板范文英文Business Plan Template.This business plan template is designed to help you create a comprehensive and effective plan for your business. It includes all of the necessary sections to help youdefine your business, market, and financial strategy.1. Executive Summary.A brief overview of your business and its key goals.2. Company Description.A detailed description of your business, includingits history, mission, and vision.3. Market Analysis.A comprehensive analysis of your target market,including its size, demographics, and buying habits.4. Competitive Analysis.An analysis of your competitors, including their strengths, weaknesses, and market share.5. Marketing Plan.A detailed plan for how you will market your products or services.6. Operations Plan.A description of how your business will operate, including its day-to-day operations and its production process.7. Management Team.A description of your management team, including their experience and qualifications.8. Financial Plan.A detailed financial plan, including your income statement, balance sheet, and cash flow statement.9. Appendix.Any supporting documents, such as market research or financial statements.中文回答:商业计划书模板。
商业打算书英文范本
商业打算书英文范本商业打算书英文范本BUSINESS PLAN TEMPLATE BUSINESS PLAN[My Company]123 Main StreetAnytown, USA 10000123-4567[Your Name][DATE]TABLE OF CONTENTSExecutive Summary 1Management 1[Company] History 1[Product/Service] Description 1Objectives 1Competitors 1Competitive Advantages 1Innovation 1Pricing 1Specific Markets 1Growth Strategy 1Market Size and Share 1Targeting New Markets 1Location 1Manufacturing Plan 1Research & Development 1Historical Financial Data 1Proforma Financial Data 1Proforma Balance Sheet 1Cost Control 1Effects of Loan or Investment 1Attachments 1Executive Summary[My Company] was formed as a [proprietorship,partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions:[Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:Competitive pricingExpand the marketsIncreased advertisingLower our unit costs,Thereby achieving higher profits.Sign contractsIncreased advertisingIncrease office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsManagement[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MA- Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and President since January 1990.Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980 to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the University of Colorado in 1981 with a bachelor’s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981 to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor’s degree in accounting. Since 1979 he has been licensed as aCertified Public Accountant in the State of Colorado and is a member of the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company’s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988 to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he wasa buyer for Adams County, Colorado, School District50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis.Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company’s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor’s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations, accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000 Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complexwidgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involved in this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.] This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons:[Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:A team consisting of [list names and primary responsibility. ( John Doe - Marketing) has been formed.A prospective [customer/client] list has been drawn up.Strategy meetings are being held every Monday, Wednesday and Friday evenings.This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans.A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:Offers the lowest price on the marketIs the most technically advancedOffers more useful featuresSaves them time and moneyOffers our users better value per dollar spentProvides an alternative way to achieve a similartask.Provides a service which is not presently available in this area.Is strengthened by a team with combined experience of XX years.Saves them time and moneyProvides an alternative, cost effective way for them to realize a similar goal.We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:Overnight deliveryCold storageIncorporate preservativesShipment within two weeks to distributors.Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:Hiring staff specialized in these new areas.Increase our continuing education and training expense.Adding complementary lines.Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To securea stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.) Short TermMarket share goals -First Year XX%Second Year XX%Third Year XX%Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.Budget for complete computer training for appropriate applications.Set up, Maintain] employee benefit program for continuing college education.Budget for necessary seminars and/or continuing job-specific education.Maintain state-of-the-art accounting system for careful tracking.Monthly reports on financial status vis-a-vis the industry.Aggressive recruitment of the best technical staff in the industry.Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:Location - next door to supplier factory, on major artery, close to terminal, etc.Pricing - Low cost producer, known for aggressive pricing policy.Delivery - ships overnight to anywhere in the world.Management - Everyone has an MBA from Harvard.WeaknessesService - takes more than 3 months to receive spare parts.Dedication - If it’s sunny, they’re on the golf course or ski slope.Machinery - Slowly approaching obsolescence unless replaced within six months.Overhead - Spend lavishly on corporate dining room, limousines and champagne.Competitive AdvantagesThe distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet ahigher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market.To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customersconsisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries.[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.Consideration will also be given to attending trade shows around the country.With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]The distinctive competitive advantages which [My Company] brings to this market are:Experience in this market. [I/we] have XX years ofhands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we canimplement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options: increase serviceincrease advertisingreduce pricesincrease profitsincrease selectionThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:increase customer serviceincrease advertising expendituresincrease profitsincrease selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation willassist [My Company] as it strives to reach its sales, profit and return objectives.PricingBefore [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General HistoryThe first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services.Entry StrategyOur widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressivelythrough the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth StrategyAfter having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced withour own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM’s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:Customer contact - find out their needsLook for complementary productsTrade showsWorld Trade Center “Network”Government trade leadsState Government trade leadsOn-line computer prospecting and qualification (DIALOG, D&B, etc.)Market surveysResearch & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The traffic flow has been rated at high.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:The building is structurally compatible for our use.The rent is below marketThe building has the necessary facilities to operate this business.The location is convenient for our freight companies, suppliers, clients and employees.Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production linewill be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will beclosely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate inrainstorms. We have called this lubricant “H2Ocus-Pocus”.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts.Our next research project will center around using this new lubricant in our manufacturing processes and testing of a new material that has come to our attention.To this point, our research has paid for itself as we have been keying on bringing this new product to market. However, now that we are becoming more experimental in our research efforts such a continued success ratio can not be maintained.We have been investigating several potential government (both state and federal) funding sources. Our present program of joint research with the local university has b=proven very beneficial.。
英文国际商务策划书模板
---Title: [Subject of the Negotiation]Company: [Your Company Name]Date: [Date of the Plan]---I. IntroductionThe purpose of this negotiation plan is to outline the strategic approach for [Subject of the Negotiation]. This document will serve as a guide for the negotiation team, ensuring a clear understanding of the objectives, strategies, and tactics to be employed during the negotiation process.---II. Negotiation OverviewA. Negotiation Theme:[State the main issue or objective of the negotiation, e.g., "Renegotiation of Supply Contract", "Joint Venture Proposal", "Export of Goods"]B. Background:[Provide a brief background on the relationship between the parties, the industry context, and any relevant historical information.]C. Objectives:[List the primary goals of the negotiation, including both short-term and long-term objectives.]---III. Negotiation TeamA. Team Composition:- Team Leader: [Name, Title, Responsibilities]- Negotiators: [List of Negotiators, Names, Titles, Areas of Expertise]- Support Staff: [List of Support Staff, Names, Titles, Responsibilities]B. Roles and Responsibilities:[Define the specific roles and responsibilities of each team member.]---IV. Stakeholder AnalysisA. Party A (Your Company):- Core Interests:[List the key interests and objectives of your company.]- Strengths:[Identify the strengths that can be leveraged during the negotiation.]- Weaknesses:[Acknowledge the potential weaknesses or challenges that may arise.]B. Party B (Counterparty):- Core Interests:[List the key interests and objectives of the counterparty.]- Strengths:[Identify the strengths of the counterparty that may impact the negotiation.]- Weaknesses:[Analyze potential weaknesses or vulnerabilities of the counterparty.]---V. Negotiation StrategyA. Approach:[Define the general approach to be taken, e.g., collaborative, competitive, or integrative.]B. Tactics:- Opening Position:[Outline the opening position to be presented, including key pointsand justifications.]- Counteroffers:[Plan for how to respond to counteroffers, including potential compromises.]- Closing Techniques:[Discuss strategies for reaching a mutually acceptable agreement.]C. Communication:- Stance:[Define the desired communication stance, e.g., assertive, cooperative, or accommodating.]- Language:[Specify the preferred language for communication and any translation services required.]---VI. Pre-Negotiation PreparationA. Research:- Market Analysis:[Conduct thorough market research to understand the competitive landscape and market trends.]- Counterparty Analysis:[Gather information on the counterparty’s history, reputation, and current business practices.]B. Documentation:- Agenda:[Prepare a detailed agenda for the negotiation sessions.]- Proposals:[Draft comprehensive proposals that address the key issues and objectives.]C. Logistics:- Meeting Schedule:[Plan the schedule of negotiation meetings, including dates, times, and locations.]- Supporting Materials:[Prepare all necessary documents, data, and presentations for the negotiation sessions.]---VII. Contingency PlanningA. Risk Assessment:- Identify Potential Risks:[Identify potential risks that may impact the negotiation process.]- Mitigation Strategies:[Develop。
商务策划书 英文版
商务策划书英文版商务策划书是一份关于商务方案和策略的书面文档,通常用于向投资者、合作伙伴和其他利益相关方展示商业计划。
以下是商务策划书的英文版文档。
Business PlanExecutive SummaryOur business plan aims to establish a company that provides comprehensive business solutions to help clients achieve their strategic goals. The company will focus on providing consulting, marketing, and financial services to clients in various industries.Market AnalysisMarket research indicates that there is a high demand for business consulting services across industries. Our initial target market will be startups and small businesses, as they often require significant support to develop and grow. We will expand our market presence by targeting mid-sized and large businesses that require more advanced consulting services.Marketing StrategyMarketing will be achieved through a combination of digital and traditional marketing methods. Digital marketing will include social media campaigns, content marketing, and search engineoptimization (SEO). Traditional marketing methods will include direct mail, print advertisements, and event sponsorship.Services OfferingOur business solutions will include consulting, marketing, and financial services. Consulting services will focus on strategy, operations, and organizational structure. Marketing services will include branding, market research, and advertising. Financial services will include accounting, budgeting, and investment planning.Financial ProjectionOur revenue projections for the first year are $500,000, with an expected growth rate of 20% per year. Our service pricing will be competitive, targeting businesses with budgets ranging from $10,000 to $100,000.Management TeamOur management team comprises experienced professionals in business consultancy and financial analysis. Our team members have a proven track record of providing top-quality services to clients across various industries.ConclusionOur business plan aims to provide efficient, effective, and comprehensive business solutions to clients across industries. We have planned our market presence, marketing, service offering,financial projections, and management team to achieve this goal. We look forward to serving our clients and achieving their strategic goals with them.。
英文商业企划书模板范文
英文商业企划书模板范文BUSINESS PLAN TEMPLATE.1. Executive Summary.Briefly introduce the concept, vision, and objectives of your business.2. Company Description.Describe your company, its history, and the services or products it offers. Highlight your unique selling proposition (USP).3. Market Analysis.Discuss the industry, market trends, target audience, and competition.3.1 Industry Overview.Provide a broad overview of the industry and its growth potential.3.2 Target Market.Describe your target market, including demographics, psychographics, and their needs/wants.3.3 Competition.Analyze your competition, their strengths and weaknesses, and how you plan to differentiate yourself.4. Organization and Management.Describe the ownership structure, management team, and their qualifications.4.1 Management Team.Introduce the key members of your management team andtheir responsibilities.4.2 Organizational Structure.Explain your organizational structure and how it supports your business objectives.5. Service or Product Line.Describe your products or services, their features, benefits, and pricing strategy.6. Marketing and Sales Strategy.Outline your marketing and sales approach, including positioning, promotion, distribution, and pricing.6.1 Marketing Strategy.Describe your marketing mix (4Ps: product, price, place, promotion).6.2 Sales Strategy.Explain your sales process, target customers, and expected sales growth.7. Funding Request.If applicable, outline your funding needs, how much you are seeking, and how it will be used.8. Financial Projections.Provide financial projections for the next 3-5 years, including income statement, balance sheet, and cash flow statement.8.1 Assumptions.List the assumptions made in your financial projections.8.2 Break-Even Analysis.Explain when you expect to break even and start generating profits.9. Appendix.Include any additional documents or information that supports your business plan, such as market research data, product images, or testimonials.10. Revision History.Track any revisions made to your business plan and the date they were made.Remember to tailor this template to fit the specific needs and goals of your business. Each section should be detailed and comprehensive, providing a clear picture of your business's potential and strategy.。
Business plan 商业企划书(英文版)
Market analysing
The graduate from Zhengzhou University more than ten thousands, which makes up of a potential market. Through detail survey and analysing, we discover that many graduates can not carry their things and choose to sell them to recycle bin or junior students. It’s acceptable for students to buy some cheap second-hand things. Nowadays a large part of college students come from middle-income families. The things they need are both great quaility and cheap, which satisfied reality needs.
英文商业策划书
英文商业策划书Title: Business Plan for [Your Company Name]1. Executive Summary:[Your Company Name] is a pioneering venture, specializing in [insert your core business area]. Our mission is to disrupt the [industry name] market by offering innovative[products/services] that address the unmet needs of our target customers. We aim to achieve sustainable growth and profitability within the next five years through strategic partnerships, exceptional customer service, and continuous product/service improvement.2. Business Description:[Your Company Name] is established as a [sole proprietorship/partnership/corporation] operating in the [industry name]. We are dedicated to designing, developing, and delivering [specific products/services]. Our unique selling proposition lies in [describe what sets your business apart].3. Market Analysis:The [industry name] market has seen a significant annual growth rate of X% over the past five years, with a projected value of Y by 2025. Our primary target market includes [demographic description], who have expressed a growing demand for [product/service category]. We will leverage market research and data analysis to refine our marketing strategies and penetrate this lucrative segment effectively.4. Products/Services:Our flagship product/service, [Product/Service Name], offers [describe key features andbenefits]. We plan to continuously enhance and diversify our offerings based on market trends and customer feedback, ensuring we stay ahead of competitors in terms of quality and innovation.5. Marketing & Sales Strategy:We will implement a multi-channel marketing approach including digital marketing, social media campaigns, and targeted events. Our sales strategy will involve direct B2C sales through our website, as well as partnering with relevant businesses for B2B sales. We anticipate reachinga customer base of Z by the end of year three.6. Operational Plan:Operations will be managed from a central location with plans for expansion as the business grows. We will invest in state-of-the-art technology to streamline processes and maintain efficiency. Our team, composed of industry experts, will ensure consistent delivery of high-quality products/services.7. Financial Projections:Initial start-up costs are estimated at $A. With anticipated monthly revenue of $B after the first year, we project a positive cash flow by month C and profitability by the end of year two. Over the next five years, we expect to see a compound annual growth rate (CAGR) of D%.8. Funding Request:We are seeking an initial investment of $E to cover startup costs, including equipment purchases, marketing expenses, and working capital. This funding will fuel our launch phase and support our growth into new markets.9. Conclusion:[Your Company Name] presents a compelling opportunity for investors to participate in a promising venture with strong potential for growth and returns. With a solid business model, a clear understanding of the market dynamics, and a committed team, we are poised to become a leading player in the [industry name] sector.This outline serves as a snapshot of our comprehensive business plan. Detailed financials, market research data, and operational specifics are available upon request.Please note that this is a general template and should be customized according to your specific business details, goals, and strategies.。
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ÉÌÎñ²ß»®Ê飨ӢÎİ棩-------------------------------------------------------------------------------- 2007-7-26 ÔĶÁ625´ÎBUSINESS PLAN[Your Name][DATE]TABLE OF CONTENTSExecutive Summary.......................... Management..................................[Company] History...........................[Product/Service] Description............. Objectives.................................. Competitors................................Competitive Advantages................... Innovation.................................. Pricing..................................Specific Markets..................................Growth Strategy....................................Market Size and Share..........................Targeting New Markets....................... Location..................................Manufacturing Plan................................Research & Development......................Historical Financial Data........................Proforma Financial Data.........................Proforma Balance Sheet.........................Cost Control..................................Effects of Loan or Investment............... Attachments..................................Executive Summary[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service].The need for use of efficient distribution and financial methods in these overlooked markets.[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.Several other prospective [customers/clients] have expressed serious interest in doing business within six months.[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.The basic components of this plan are:<Product>1. Competitive pricing2. Expand the markets3. Increased advertising4. Lower our unit costs,5. Thereby achieving higher profits.<Service>1. Sign contracts2. Increased advertising3. Increase office staffTo this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].Financial GoalsYear 1 Year 2 Year 3Sales $1,000,000 $1,400,000 $1,600,000Net Income $25,000 $250,000 $375,000Earnings per share .01 .12 .14Management[Name][Title][Experience]Sales growth from zero to $1,000,000 in five years.Led market in market share - 30%.Formulated advertising budgets & campaigns.Pioneered new distribution channels.Established national sales force.Established national repair & service centers.Brought new and innovative products to the market.Designed point-of-purchase materials.[Education}University of BostonBoston, MAB.A. - Computer SciencesShort BiographiesPresidentJohn Q. Doe, Chief Executive Officer, and Director since February 1988 and Presidentsince January 1990. Mr. Doe was the founder and Chief Executive Officer of the original operating company known as Random Excess, Inc. He has had experience in the widget field with his own firm, John Doe Co., of Oshkosh (Wisconsin), from 1980to 1987. This firm was sold to FatCat Widgets, Inc. in 1987. Mr. Doe has held a sales position with U S West Inc. since then. Mr. Doe graduated from the Universityof Colorado in 1981 with a bachelor¡¯s degree in philosophy. Mr. Doe is employed by the Company on a full-time basis.Chief Financial OfficerRichard Roe, CPA, Chief Financial Officer, Treasurer and Director. Mr. Roe joined Random Excess, Inc. in December 1988 as a corporate controller and was named Chief Financial Officer in July 1989. Mr. Roe was appointed Treasurer and a Director in July 1990. He served as corporate controller of XYZ Lumber Company from August 1981to December 1988. Mr. Roe graduated from Metropolitan State College in Denver, Colorado in 1976 with a bachelor¡¯s degree in accounting. Since 1979 he has been licensed as a Certified Public Accountant in the State of Colorado and is a memberof the American Institute of Certified Public Accountants. Mr. Roe is employed by the Company on a full-time basis.Vice PresidentJoe Dokes, Secretary, Executive Vice President and Director. Mr. Dokes supervises the company¡¯s sales and implementations to its largest corporate customers, including US West, Great West Life Insurance, etc. Mr. Dokes has served as Secretary and a Director since February 1988, Vice President of Operations from February 1988to December 1988, President of the Company from December 1988 to January 1990 and Vice President of Contract Sales since January 1990. He has been involved since 1986 with the private company originally formed as Random Excess, Inc., where his duties included managing the purchasing and sales department. From November 1984 to May 1986 he managed the sales department at Integrated Management Systems, Inc. From June 1983 to October 1984 he was a buyer for Adams County, Colorado, School District 50. Mr. Dokes attended Oklahoma State University in 1980 and 1981 and Trinidad State College in Trinidad, Colorado in 1981 and 1982. He did not receive a degree from either university. Mr. Dokes is employed by the Company on a full-time basis. Vice PresidentSally Seaugh Vice President of Marketing. Ms. Seaugh has been the Company¡¯s Vice President of Marketing since November 1988. From September 1986 to October 1988 she was involved in business development and marketing for United Bank of Aurora (Colorado). From February 1980 to August 1986 she was self-employed as an independent oil and gas landman. Ms. Seaugh graduated from the University of Denver in 1974 with a bachelor¡¯s degree in Education. She is employed by the Company on a full-time basis.ResponsibilitiesJohn Q. Doe, Chief Executive Officer - Responsible for entire operation. Oversees management function and all other executives.Salary - $60,000.Richard Roe, CPA, Chief Financial Officer - Responsible for financial operations,accounts payable, accounts receivable, interaction with auditors, investor relations. Salary - $40,000Joe Dokes, Executive Vice President - Responsible primarily for sales and sales support.Salary - $35,000Sally Seaugh Vice President of Marketing. Responsible for marketing, human resources and training.Salary - $30,000.Total Executive Compensation$165,000.[This Page is for an Organization Chart, if applicable.][Company] HistoryIn [Month, Year] [I/we] formed a [Product/Service] company that manufactured start-of-the-art complex widgetry. This company was located in [City, State]. [I/we] formed this company as a [proprietorship, partnership, corporation]. Others involvedin this business were: [names].The main goal of this company was to [explain].Financing was arranged through [home equity loans, savings, venture capital, friends and family, etc.] [Explain terms, rates and ability to repay.]This venture was very successful in generating and increasing sales, but was not effective in achieving profitability. The main reason for this was the amount of actual overhead experienced. This overhead was not initially anticipated by me at the beginning of that venture. Items including credit checking, warranty program management, extensive travel, maintaining warehouse stock and the management and expense of a national sales force were expenses not originally forecast or expected. With this level of overhead, it was mathematically impossible to achieve profitability.or:This venture was very successful in generating and increasing sales, as well as effective in achieving profitability. This was due to the following reasons: [Reason 1}[Reason 2][Reason 3]OR:[My Company] was recently conceived and is still in the beginning stages. To this point the following has been accomplished:¡ì A team consisting of [list names and primary responsibility. (i.e John Doe - Marketing) has been formed.¡ì A prospective [customer/client] list has been drawn up.¡ì Strategy meetings are being held every Monday, Wednesday and Friday evenings. ¡ì This business plan has been drawn up.[Now link the past to the future - why a former company will lead into this one or how your present company and history will lead into any future plans. A short paragraph should suffice.]We are now able to adequately address the markets we have targeted. We have adjusted our staff, redirected our advertising and sales force, and have added the products necessary to meet the needs and expectations of our customers.[Product/Service] Description[My Company] intends to offer [product/service]. This [product/service] offers our customers the best possible solution as it:<Product>¡ì Offers the lowest price on the market¡ì Is the most technically advanced¡ì Offers more useful features¡ì Saves them time and money¡ì Offers our users better value per dollar spent¡ì Provides an alternative way to achieve a similar task.<Service>¡ì Provides a service which is not presently available in this area.¡ì Is strengthened by a team with combined experience of XX years.¡ì Saves them time and money¡ì Provides an alternative, cost effective way for them to realize a similar goal. We have a [copyright, service mark, trademark] or [exclusive agency, marketing rights] for this [product/service]. This agency will last until XXX at which time it may be extended for XX years or terminated. This agency agreement is cancelable upon XX days written notice.<Product>The [product/service] has a useful life of XX years. To distribute this product so that it remains usable for our customers, we must use the following methods of storage and transportation:1. Overnight delivery2. Cold storage3. Incorporate preservatives4. Shipment within two weeks to distributors.5. Specially padded boxcars.Even though the technology used to create this product is new, we expect that others will be able to substantially reproduce our patented results within XX years. To remain on the leading edge of this product, we will need to devote approximately XX% of revenues toward research and development. Also due to the fast changing nature of this industry, we will need to retrofit these machines within XX years at customer expense. Our manufacturing plan has considered this.<Service>[If general service to be offered is not obvious, such as carpet cleaning, sales rep, lawn care, consulting, etc. explain what service is. Then give a detailed description of your particular service and its uniqueness.]Short Examples:1. Our carpet cleaning machinery is state-of-the-art.2. Our consulting practice will address these specialized areas: [list]3. We will only rep these specific product lines. [list]Even though at this time our expertise is unique in the marketplace, we expect advances to be made and competitors to arise and offer similar services. We will meet this challenge by:1. Hiring staff specialized in these new areas.2. Increase our continuing education and training expense.3. Adding complementary lines.4. Make regular investments in new equipment.ObjectivesLong Term[My Company] believes very strongly in technical, financial, business and moral excellence. To secure a stable future for all those connected with [My Company] we have set the following long term goals:Present market is estimated at $XXX. Our goal for market share is XX%.We want to be considered by our peers to be the market leader in sales as evidenced by:Trade industry awardsHigh end of scale in financial ratiosMajor market shareTechnical excellence (awards, honors, etc.)Community involvement (Rotary, United Way, etc.)Short TermMarket share goals -1. First Year XX%2. Second Year XX%3. Third Year XX%4. Fourth Year XX%[Decrease, Maintain] costs through acquisition of new plant and equipment. Increase productivity by investing in employee training and education.1. Budget for complete computer training for appropriate applications.2. Set up, Maintain] employee benefit program for continuing college education.3. Budget for necessary seminars and/or continuing job-specific education.4. Maintain state-of-the-art accounting system for careful tracking.5. Monthly reports on financial status vis-a-vis the industry.6. Aggressive recruitment of the best technical staff in the industry.7. Support company involvement in various local and national charity events.CompetitorsNameAddressCity, StateStrengths:¡ì Location - next door to supplier factory, on major artery, close to terminal,etc.¡ì Pricing - Low cost producer, known for aggressive pricing policy.¡ì Delivery - ships overnight to anywhere in the world.¡ì Management - Everyone has an MBA from Harvard.Weaknesses¡ì Service - takes more than 3 months to receive spare parts.¡ì Dedication - If it¡¯s sunny, they¡¯re on the golf course or ski slope.¡ì Machinery - Slowly approaching obsolescence unless replaced within six months. ¡ì Overhead - Spend lavishly on corporate dining room, limousines and champagne. Competitive Advantages<Product>The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XXX years of hands-on experience in this industry.Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.Our targeted minimum gross profit margin for a category must be XX%.By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.Product pricing will include a range of quantity discounts as well as an early payment discount.Rather than being strictly regional, [I/we] will expand into the national market. To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.A toll-free national 800 number will be used for customer orders and inquiries. [I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising. Consideration will also be given to attending trade shows around the country. With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.Innovation. [I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.]<Service>The distinctive competitive advantages which [My Company] brings to this market are: Experience in this market. [I/we] have XX years of hands on experience in this industry.Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers. Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.A level and policy of Capitalization that will allow [me/us] to fully address the respective markets with comprehensive marketing and customer service plans.By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.Our initial marketing campaign will allow us to book a sufficient amount of business so that we can implement our telephone customer service support program.Innovation[I/we] have a history of innovative ideas.[List your most meaningful ideas and any new ideas you have for the future.] SummaryThrough [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby increasing the amount of profit to be retained in the business. Because of our pricing policy, more people will purchase our merchandise thus increasing the size of the market and we will be increasing our market share. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:¡ì increase service¡ì increase advertising¡ì reduce prices¡ì increase profits¡ì increase selection<Service>Through [my,our] leadership, [I,we] will be able to reduce overhead as a percentage of sales thereby ncreasing the amount of profit to be retained in the business. What [My Company] proposes to use are just good solid business sense, economies of scale, and the use of efficient financial techniques. This will allow us the following options:¡ì increase customer service¡ì increase advertising expenditures¡ì increase profits¡ì increase selection of services offeredThis plan will give us tremendous flexibility to use any of these options or a mix of them to effectively attack our target markets and meet our long term goals. This combination of experience, sophistication, capitalization and innovation will assist [My Company] as it strives to reach its sales, profit and return objectives.Pricing<Product>Before [I/we] set the price for my complex widgets, [I/we] determined on a unit basis what my costs were going to be. [I/we] then determined what the market price was for the normal widget. At this price it was determined that for all but the lowest sales projections, this product would turn a profit at this price. However, since our complex widgets offer additional features, we felt that we could price it approximately 50% above simple widgets.To test this price, we called a database of 50 large users of simple widgets. We first questioned them about the desirability of our extra features and then asked them directly if this price would be acceptable if such a product were available. We found that 75% of those polled would be interested in this product. Of this 75%, we received 10 firm orders representing approximately 30% of this group.OR:We have determined that the market price is $ XX per unit. This will equal a margin of XX%.OR:Our unit cost has been figured at $XX. We need a margin of XX% to pay our overhead and earn a sufficient profit. Therefore, our selling price will be $XX.<Service>Before [I/we] set the price for our [service], [I/we] forecast what our fixed monthly costs were going to be. [I/we] then determined what the market rate for comparable services were. At this rate it was determined that for all but the lowest billing projections, this [Service] would turn a profit at this rate.[Optional, if applicable]However, since our service is unique and demands a higher level of expertise, we felt that we should bill above other comparable rates.Specific MarketsMarket #1General History<Product>The first widget was introduced into the market in 1036. Widgets remained much as the original production until well into the 20th century when computer modeling showed that there could be some enhancements made to the basic widget. The market for widgets has been generally steady with market growth closely following the typical population growth. At this time there are approximately 1,500 companies worldwide making comparable simple widgets.<Service>Lawn care companies have enjoyed a period of steady growth over the past twenty years. This demand is due to many factors, not the least of which is the advance of lawn care technology. In our proposed marketing area, there are 25 lawn care services. Entry Strategy<Product>Our widget has been designed by the latest in computer aided design. We are able to manufacture our complex widgets on computer driven assembly lines using the latest in robotics manufacturing. This gives us a tremendous price advantage.We intend to market our complex widget through all the normal channels available to simple widgets. These include retail, wholesale, and OEM. To penetrate this market efficiently and swiftly, we intend to initially use commission sales representatives strategically located throughout the USA. We also will start a national advertising campaign targeting the end user in various national publications and on national TV commercials.Our sales representatives will be chosen based on their own experience in the marketplace. It is our intention to hire the best and the brightest among those currently available. Our marketing tests included many of the reps we initially would like to hire.<Service>Over the past few years, we have noticed an increase in demand for full lawn care services - not just grass cutting and snow removal. Our computerized office allows us to track our clients needs and schedule house calls on one hours notice.We intend to attack this market very aggressively through the use of:1. A pool of 10 telemarketers.2. House-to-house visits to neighbors of present clients.3. Advertisements in upscale magazines.4. Radio advertisements on weekends.5. Sales calls on real estate management companies.As we are offering a unique service, informing the public of our capabilities is of utmost importance.Growth Strategy<Product>After having successfully introduced the complex widget into the American market, our expansion will be in two separate areas: increasing sales in the USA and entering various foreign markets.After we have reached our first year sales goals, we intend to offer our sales reps the opportunity to sell our products exclusively by joining our company. We expect that a small percentage will desire to remain independent and these will have to be replaced with our own sales force. We intend to develop further sales reps from within by hiring and training them in our own sales methods. We will increase national advertising and begin targeting smaller accounts and specialty outlets. Additionally, we will conduct in house seminars for various OEM¡¯s demonstrating how the inclusion of complex widgetry into their own products will increase the value of their products.<Service>After having successfully completed this entry phase into this market in the geographical are we have chosen, we will then expand our market by doing the following:1. Expand telemarketing pool to 20.2. Increase number of direct sales reps.3. Expand into neighboring cities.Market Size and ShareThe American market for [product/service] is estimated at $8 Billion annual sales based on data furnished by XYZ Survey. We estimate that we can achieve XX% market share within XX years.Marketing data for other markets is in the process of collection.Other MarketsUse the same format for additional markets.Targeting New MarketsTo continue our growth, we will be using the following methods to expand our markets and to increase our new areas of doing business:¡ì Customer contact - find out their needs¡ì Look for complementary products¡ì Trade shows¡ì World Trade Center ¡°Network¡±¡ì U.S. Government trade leads¡ì State Government trade leads¡ì On-line computer prospecting and qualification (DIALOG, D&B, etc.)¡ì Market surveys¡ì Research & developmentLocationRETAIL EXAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The traffic flow has been rated at high.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our customers.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use. OTHER SAMPLE:This business will be operated at 123 Any Street. This location is desirable because:1. The building is structurally compatible for our use.2. The rent is below market3. The building has the necessary facilities to operate this business.4. The location is convenient for our freight companies, suppliers, clients and employees.5. Possibility of expansion in the area.We are renting this building on a XX year lease. We will have renovations costing $XXX based upon three estimates. The building is zoned R-3, commercial use.Manufacturing PlanSAMPLE:We will be using a conventional assembly line method of construction of our complex widgets. Our main supplier of component parts will be DEF Manufacturing of Fort Lee, NJ. In the event that they are not able to ship according to our specifications our secondary supplier will be MNO Amalgamated located in Charlotte, NC. These parts will be shipped to us by motor freight.The actual machinery used in the production line will be manufactured by A&M Machine Tools of Arlington, Texas. They also will be doing maintenance under a service contract. This design of machine and assembly will allows us to produce 24 hours a day as the entire assembly process is fully automated with state-of- the-art robotics of American manufacture.With robotics our labor costs and therefore our production costs will be the lowest in the industry. To maintain our advantage we have established lines of communication with all of our potential machinery suppliers. Most importantly we have an ongoing relationship with several universities and are actively participating in various studies and experiments relating to production methods.These machines also incorporate quality checking by lasers. All products must come within XX% of specifications. Also, at regular intervals we will be using human inspection of products and machines.We do not anticipate generating any toxic materials at this time for these products. However, we will be closely monitoring all production to determine if any hazardous materials are being generated. We have contracted with an environmental engineering company to advise us on any possible problems as well as solutions including legal disposal of all hazardous wastes.We anticipate the following outlays for this capital equipment:A&M Machines $XXXService Contract $XXXResearch & DevelopmentSAMPLE:We have already spent a considerable amount of time in researching and developing our complex widgets. We have a very simple laboratory equipped with the basic research equipment we need. We have thus far been able to discover lighter materials and several cost cutting manufacturing methods. The largest achievement to date is the discovery of a water based lubricant that does not disintegrate in rainstorms. We have called this lubricant ¡°H2Ocus-Pocus¡±.Presently our research is being supervised by our Technical Director, John Q. Public. He will continue in this capacity. Having been the researcher involved with all our activities to this point, he is well qualified to continue our research efforts. Our next research project will center around using this new lubricant in our。