商务策划书(英文版)
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BUSINESS PLAN
[Your Name]
[DATE]
TABLE OF CONTENTS
Executive Summary.......................... Management..................................
[Company] History...........................
[Product/Service] Description............. Objectives.................................. Competitors................................
Competitive Advantages................... Innovation.................................. Pricing..................................
Specific Markets..................................
Growth Strategy....................................
Market Size and Share..........................
Targeting New Markets....................... Location..................................
Manufacturing Plan................................
Research & Development......................
Historical Financial Data........................
Proforma Financial Data.........................
Proforma Balance Sheet.........................
Cost Control..................................
Effects of Loan or Investment............... Attachments..................................
Executive Summary
[My Company] was formed as a [proprietorship, partnership, corporation] in [Month, Year] in [City, State], by [John Doe] in response to the following market conditions: [Startup, growth] opportunities exist in [Product/Service].
The need for use of efficient distribution and financial methods in these overlooked markets.
[I/We] have several customers who are willing to place large [orders,contracts] within the next three months.
Several other prospective [customers/clients] have expressed serious interest in doing business within six months.
[I/We] previously owned a company that was active in the widget markets. Over the past few years I spent much time studying ways to improve overall performance and increase profits. This plan is a result of that study.
The basic components of this plan are:
1. Competitive pricing
2. Expand the markets
3. Increased advertising
4. Lower our unit costs,
5. Thereby achieving higher profits.
1. Sign contracts
2. Increased advertising
3. Increase office staff
To this end, [I/we] need investment from private individuals and/or companies. A total of $XXX is being raised which will be used to finance working capital, plant and equipment. The company will be incorporated and common stock issued to investors. The company will be run as a [proprietorship, partnership, corporation].
Financial Goals
Year 1 Year 2 Year 3
Sales $1,000,000 $1,400,000 $1,600,000
Net Income $25,000 $250,000 $375,000
Earnings per share .01 .12 .14
Management
[Name]
[Title]
[Experience]
Sales growth from zero to $1,000,000 in five years.
Led market in market share - 30%.
Formulated advertising budgets & campaigns.
Pioneered new distribution channels.
Established national sales force.
Established national repair & service centers.
Brought new and innovative products to the market.
Designed point-of-purchase materials.
[Education}
University of Boston
Boston, MA
B.A. - Computer Sciences
Short Biographies
President
John Q. Doe, Chief Executive Officer, and Director since February 1988 and President