财务分析-财务案例大赛样本案例分析3 精品
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-22.45%
WalMart -28.02%
Average Northlake
--225..0088%% -2222.0.033%%
30.00% 28.00%
27.45%
28.02%
26.00%
25.08%
24.00% 22.00%
22.61% 22.45%
22.03%
20.00%
Amazon
Ecampus
12.00%
10.00% 8.00% 6.00% 4.00%
6.70%
3.90%
7.00%
8.80%
2.00%
Average
25th
Median
75th
Northlake
15
Benchmarking - Competitive Strategy Level
Market
Market Coverage Campus Contrib. Sales per Student
$6,000,000
$5,000,000
$4,000,000
2002
2003
2004
200(e5stimated)
6
Section 2 – Case Analysis
▪Benchmarking Principles ▪Benchmarking Analysis
Case Analysis
7
Case Overview – Benchmarking Principles
Focus Strategy
Market
Price
Service
Function Level
Supportive Departments
Operation
Human Resource
Marketing
13
Benchmarking - Competitive Strategy Level
Market
4477%% 1133%%
23%
3366%%
266%%
18%
Class Notes General Books Sundries
Clothing
Computers
Software
5%
33%
6%
1122%%
8% 7%
23%
31%
338% 447% 55%
24%
4%
20055%%
10%
411%% --116%
% of Sales GM Rate
% of Sales:
Above Median •New Texts •Clothing •Computers
Below Median •Used Texts
GM Rate:
Above Median •New Texts •Used Texts •Clothing
Barnes &Noble
2004 Fall $58.82 $57.78 $61.36
WalMart $57.08
Average Northlake
$$5588.7.676 $$6600.8.833
$62.00 $60.00 $58.00
$58.82
$57.78
$61.36
$57.08
$58.76
$60.83
$56.00
$54.00
Amazon
Ecampus
Barnes &Noble
WalMart Average Northlake
18
Benchmarking - Competitive Strategy Level
Service
• Faculty Overall Satisfaction • Customer Queuing Time
Marketing
10
Benchmarking - Grand Strategy Level
1. Product Structure & Profitability Analysis
Products % of Sales GM Rate Sales Growth
New Texts Used Texts
Sales
Gross Margin
2002 2003 2004
Net Income
Increasing Trend
5
Case Overview – Current Situation
3.Textbook Sales
$8,000,000 $7,000,000
For the first time in past seven years, textbook sales decrease. In Fall 2004, the sales decrease was $180,000, 3% of annual textbook sales.
Focus Strategy
Market
Price
Service
Function Level
Supportive Departments
Operation
Human Resource
Marketing
9
Case Overview – Benchmarking
Grand Strategy
Level
Product Lines
13%
Top 3 Last 1
11
Benchmarking - Grand Strategy Level
2 . NACS Benchmarks
1.72
Ratio= Northlake / NACS Median
1.01 1.04
1.04
1.00
0.64
1.22 0.64
0.00
New Texts Used Texts Clothing Computers
Market Coverage
Potential for Expansion
Total Space in Square Feet
Square Feet per FTE Student Average # of FTE
Students
Market Coverage
Average 25th
$23,495 $14,993
• % of Coursepacks Available First Day • % of Textbooks Available First Day
Faculty Overall Satisfaction
4.05
3.95
3.85
3.75
3.65
3.55 2002
2003
2004
Customer Queuing Time
Textbooks
Clothing
Computers
Software
Sundries
Competitive Strategy Level
Focus Strategy
Market
Price
Service
Function Level
Supportive Departments
Operation
Human Resource
Company
• Location: Metropolitan
• Product Lines:
Textbooks, Sundries, Clothing, Software, Computers
Competitors
• Online Textbook Vendors
• Other Booksellers: B&N, Wal-mart, etc.
Case Analysis
Tactics
Action Plan
▪ Background ▪ Current Situation
▪Tactics for Gaps ▪Performance Measurement - BSC
2
Section 1 – Case Overview
Case Overview ▪ Background ▪ Current Situation
Barnes &Noble
WalMart Average Northlake
17
Benchmarking - Competitive Strategy Level
Price
Price Trend Current Price
Low Decreasing Magnitude High
Price
Amazon Ecampus
Profitability
Service Excellence
8
Case Overview – Benchmarking
Grand Strategy
Level
Product Lines
Textbooks
Clothing
Computers
Software
Sundries
Competitive Strategy Level
16
Benchmarking - Competitive Strategy Level
Price
Price Trend
Low Decreasing Magnitude
Price Change
Amazon Ecampus
Fall,2003 -Fall,2004
-27.45%
-22.61%
Barnes &Noble
$2
$1
19,788 59.37%
14,237 N/A
Median
$20,006 $2
18,203 N/A
75th Northlake
$32,025
$22,500
$2
$3
21,336 N/A
12,708 59.02%
Market Coverage =(Total Space/Square Feet per
Potential for Expansion High Campus Contribution Strong Purchase Power
源自文库
$1,400 $1,200 $1,000
$800 $600
$1,025 Average
$861
$1,026
$1,187
$1,338
25th
Median
75th
Northlake
Northlake Bookstore:
Benchmarking for Performance Evaluation
1
Outlines
▪Benchmarking Principles ▪Benchmarking Analysis
▪Learning ▪Operation ▪Customer
Case Overview
Sundries 6.3%
Clothing 11.7%
Total Books 67.8%
New Texts 46.7%
Notes 4.7%
General 3.0%
Used 13.4%
$12,000,000 $9,000,000 $6,000,000 $3,000,000 $0
2. Financial Performance
2.50
2.00
1.50
1.00
0.50
0.00 2002
2003
2004
19
Benchmarking - Competitive Strategy Level
Service
• Faculty Overall Satisfaction • Customer Queuing Time
• % of Coursepacks Available First Day • % of Textbooks Available First Day
Below Median •Computers
12
Case Overview – Benchmarking
Grand Strategy
Level
Product Lines
Textbooks
Clothing
Computers
Software
Sundries
Competitive Strategy Level
❖ Benchmarking as a Tool
▪ Compare with Superior Performance ▪ Identify Gaps ▪ Improve Necessary Areas
❖ Building Principles
▪ Align with Organizational Strategy
4
Case Overview – Current Situation
1. Product Structure
Five Products
-Textbooks - Clothing - Computers - Software - Sundries
Computers 7.8%
Software 6.5%
Student)/Average Students
Slightly Below the Average Level
14
Benchmarking - Competitive Strategy Level
Market
Market Coverage Campus Contrib.
Potential for Expansion High Campus Contribution
3
Case Overview - Background
Northlake
A University Bookstore
Mission • Academic Resource • Service Excellence
Customers
Students Faculty
Staff Alumni Guests
WalMart -28.02%
Average Northlake
--225..0088%% -2222.0.033%%
30.00% 28.00%
27.45%
28.02%
26.00%
25.08%
24.00% 22.00%
22.61% 22.45%
22.03%
20.00%
Amazon
Ecampus
12.00%
10.00% 8.00% 6.00% 4.00%
6.70%
3.90%
7.00%
8.80%
2.00%
Average
25th
Median
75th
Northlake
15
Benchmarking - Competitive Strategy Level
Market
Market Coverage Campus Contrib. Sales per Student
$6,000,000
$5,000,000
$4,000,000
2002
2003
2004
200(e5stimated)
6
Section 2 – Case Analysis
▪Benchmarking Principles ▪Benchmarking Analysis
Case Analysis
7
Case Overview – Benchmarking Principles
Focus Strategy
Market
Price
Service
Function Level
Supportive Departments
Operation
Human Resource
Marketing
13
Benchmarking - Competitive Strategy Level
Market
4477%% 1133%%
23%
3366%%
266%%
18%
Class Notes General Books Sundries
Clothing
Computers
Software
5%
33%
6%
1122%%
8% 7%
23%
31%
338% 447% 55%
24%
4%
20055%%
10%
411%% --116%
% of Sales GM Rate
% of Sales:
Above Median •New Texts •Clothing •Computers
Below Median •Used Texts
GM Rate:
Above Median •New Texts •Used Texts •Clothing
Barnes &Noble
2004 Fall $58.82 $57.78 $61.36
WalMart $57.08
Average Northlake
$$5588.7.676 $$6600.8.833
$62.00 $60.00 $58.00
$58.82
$57.78
$61.36
$57.08
$58.76
$60.83
$56.00
$54.00
Amazon
Ecampus
Barnes &Noble
WalMart Average Northlake
18
Benchmarking - Competitive Strategy Level
Service
• Faculty Overall Satisfaction • Customer Queuing Time
Marketing
10
Benchmarking - Grand Strategy Level
1. Product Structure & Profitability Analysis
Products % of Sales GM Rate Sales Growth
New Texts Used Texts
Sales
Gross Margin
2002 2003 2004
Net Income
Increasing Trend
5
Case Overview – Current Situation
3.Textbook Sales
$8,000,000 $7,000,000
For the first time in past seven years, textbook sales decrease. In Fall 2004, the sales decrease was $180,000, 3% of annual textbook sales.
Focus Strategy
Market
Price
Service
Function Level
Supportive Departments
Operation
Human Resource
Marketing
9
Case Overview – Benchmarking
Grand Strategy
Level
Product Lines
13%
Top 3 Last 1
11
Benchmarking - Grand Strategy Level
2 . NACS Benchmarks
1.72
Ratio= Northlake / NACS Median
1.01 1.04
1.04
1.00
0.64
1.22 0.64
0.00
New Texts Used Texts Clothing Computers
Market Coverage
Potential for Expansion
Total Space in Square Feet
Square Feet per FTE Student Average # of FTE
Students
Market Coverage
Average 25th
$23,495 $14,993
• % of Coursepacks Available First Day • % of Textbooks Available First Day
Faculty Overall Satisfaction
4.05
3.95
3.85
3.75
3.65
3.55 2002
2003
2004
Customer Queuing Time
Textbooks
Clothing
Computers
Software
Sundries
Competitive Strategy Level
Focus Strategy
Market
Price
Service
Function Level
Supportive Departments
Operation
Human Resource
Company
• Location: Metropolitan
• Product Lines:
Textbooks, Sundries, Clothing, Software, Computers
Competitors
• Online Textbook Vendors
• Other Booksellers: B&N, Wal-mart, etc.
Case Analysis
Tactics
Action Plan
▪ Background ▪ Current Situation
▪Tactics for Gaps ▪Performance Measurement - BSC
2
Section 1 – Case Overview
Case Overview ▪ Background ▪ Current Situation
Barnes &Noble
WalMart Average Northlake
17
Benchmarking - Competitive Strategy Level
Price
Price Trend Current Price
Low Decreasing Magnitude High
Price
Amazon Ecampus
Profitability
Service Excellence
8
Case Overview – Benchmarking
Grand Strategy
Level
Product Lines
Textbooks
Clothing
Computers
Software
Sundries
Competitive Strategy Level
16
Benchmarking - Competitive Strategy Level
Price
Price Trend
Low Decreasing Magnitude
Price Change
Amazon Ecampus
Fall,2003 -Fall,2004
-27.45%
-22.61%
Barnes &Noble
$2
$1
19,788 59.37%
14,237 N/A
Median
$20,006 $2
18,203 N/A
75th Northlake
$32,025
$22,500
$2
$3
21,336 N/A
12,708 59.02%
Market Coverage =(Total Space/Square Feet per
Potential for Expansion High Campus Contribution Strong Purchase Power
源自文库
$1,400 $1,200 $1,000
$800 $600
$1,025 Average
$861
$1,026
$1,187
$1,338
25th
Median
75th
Northlake
Northlake Bookstore:
Benchmarking for Performance Evaluation
1
Outlines
▪Benchmarking Principles ▪Benchmarking Analysis
▪Learning ▪Operation ▪Customer
Case Overview
Sundries 6.3%
Clothing 11.7%
Total Books 67.8%
New Texts 46.7%
Notes 4.7%
General 3.0%
Used 13.4%
$12,000,000 $9,000,000 $6,000,000 $3,000,000 $0
2. Financial Performance
2.50
2.00
1.50
1.00
0.50
0.00 2002
2003
2004
19
Benchmarking - Competitive Strategy Level
Service
• Faculty Overall Satisfaction • Customer Queuing Time
• % of Coursepacks Available First Day • % of Textbooks Available First Day
Below Median •Computers
12
Case Overview – Benchmarking
Grand Strategy
Level
Product Lines
Textbooks
Clothing
Computers
Software
Sundries
Competitive Strategy Level
❖ Benchmarking as a Tool
▪ Compare with Superior Performance ▪ Identify Gaps ▪ Improve Necessary Areas
❖ Building Principles
▪ Align with Organizational Strategy
4
Case Overview – Current Situation
1. Product Structure
Five Products
-Textbooks - Clothing - Computers - Software - Sundries
Computers 7.8%
Software 6.5%
Student)/Average Students
Slightly Below the Average Level
14
Benchmarking - Competitive Strategy Level
Market
Market Coverage Campus Contrib.
Potential for Expansion High Campus Contribution
3
Case Overview - Background
Northlake
A University Bookstore
Mission • Academic Resource • Service Excellence
Customers
Students Faculty
Staff Alumni Guests