大学英语视听说Unit 8课件

30
farms in California daily radio
special websites
entirely online
Analytical Listening 1
1. Why people still bought flowers despite low incomes in the 1930s? (01:30)
I think entrepreneurs need to be _______, which means __________/because _________. Courage
Determination
Leadership
Diligence
Self-discipline
Innovation
…
1930s:
A Sample The Cobbler and the Banker
1. Please give an oral summary of the whole listening material.
(crown)
• Preparation time: 1 minute • Response time: 1 minute
Pros
1. 2. 3. 4. 5.
Make More Money You Control Your Own Destiny You Can Find Your Own Work/Life Balance (Freedom and flexibility) You Can Follow Your Passion (Make a living doing what I love) You Can Give Back to Your Community (A Life of Greater Impact)
UNIT 8 Entrepreneurs and New Businesses
Entrepreneur
[ˌɒntrəprə'nɜ:(r)]
the owner or manager of a business enterprise
Different Lifestyles
Pros and Cons of Running Your Own Business???
(psychological pressure)
business plan
Find your passion, career and lifestyle!
Analytical Listening 1
a. borrow money b. The attitude and personality traits of independent business people c. adapt to changes d. economy
Viewing the World: A New Income from an Old Craft
Men’s work Women’s work cooking; taking care of children; weaving textiles weaving textiles
In the past
farming
farming the land & doing work with sheep
Now
Oral Test
V. Read the Words（1*10=10 scores） In this part, you will be given ten words to read. Please pay attention to your pronunciation, stress and liaison. VI. Read the Passage（2*5=10 scores） In this part, you will be given one passage from the textbook to read. Your reading will be recorded. Please pay attention to your pronunciation, intonation, rhythm, fluency and vividness. VII. Listen and Respond（2*10=20 scores） In this part, you will listen to one passage. Then you need to summarize the whole passage first and then answer one question. You will have 2 minutes to think about your answer and then you will be asked to speak for 2 minutes. Your answers will be recorded. Please pay attention to your content, pronunciation, intonation, clarity and fluency.
2. What is your understanding of the relationship between wealth and happiness?
• Preparation time: 1 minute • Response time: 1 minute
did well The Zappettinis’ farm __________ even in the 1930s. Most incomes then, but they ____________ still bought people had very low _______ flowers.
Cons
• Start-up days are tough. (unpredictable problems, e.g.
budget, loan)
• You have to do everything yourself and take the risks all by
yourself.
• You may be more likely to overwork and burn out.
3. In the past, the Zappettinis bought and sold flowers only from California. But now they import flowers from countries around the world. What contributed to the change? (03:07) But larger airplanes and improved refrigeration made it possible for flowers to travel much longer distances in good condition.
Bill Zappaettini says that when life is difficult, people want to buy a little goodness and happiness to put on the table. 2. What was Zappettini’s daily radio show about? (02:03) In order to persuade people to buy more California flowers, he talked about flowers as a part of everyday life---not only for special days like holidays and birthdays.
well.
• Her experience is important because it can teach us a lot about
business success.
Viewing the World:
poncho
A New In来自百度文库ome from an Old Craft
shawl
Viewing the World:
• In 2010, around 79% of graduates in China are willing to
start their own businesses.
A Case Study of Jie En In Malaysia
• Jie En runs an online business to sell beauty products. • Her customers are teenagers in small towns in Malaysia. • Jie En’s business is successful because she knows her market very
4. …and the San Francisco Flower Mart is like _____________________ for flowers.
5. What will the online business be like in the future? (04:24) They might click to buy 10,000 orchids in Singapore---and click five minutes later to sell 2,000 orchids in New York!
Now
Viewing the World: A New Income from an Old Craft
While Viewing:
1. What is the old craft in the video? 2. What did the old craft bring to the people in Chinchero in addition to the income and the improvement of their life? 3. How have men’s work and women’s work changed over time in Chinchero?
A New Income from an Old Craft
Before Viewing: How have men’s work and women’s work changed over time in China?
Men’s Work In the Past farmer businessman Official … manager doctor lawyer … Women’s Work embroiderer & weaver housewife cook … secretary nurse teacher …
Analytical Listening 1
1956 selling farmland to high-tech companies
flower
1921 farm Growers Profits
large amounts
flower shops 67 200 countries around the world
a global shopping mall
Statistics
• According to the statistics from UNESCO, in the 21 century,
half of college graduates would choose to start their own businesses worldwide.
In today’s class, we are going to look at how one family business has adapted and changed for success, from 1921 until the present…
Qualities to be entrepreneurs