聚美优品英文介绍.ppt

The development course
• 2010.03 gather beauty is superior predecessor regiment beauty online line, founded "cosmetics group purchase station" mode. • 2010.08 more than 100000 people to enjoy the value of beauty is superior shopping experience • 2010.09 enable new brands gather beauty is superior, and a new domain name JUMEI.COM released at the same time
A SWOT analysis
• 优势——Strength
• • • • (1) excellent creative team (2) perfect service system (3) strong investment team (4) with buyers and suppliers of long-term, stable relations of cooperation (lancome, etc.)
Site characteristics
• Authentic guarantee • 100% in-kind shooting 照 • Word of mouth center • Return purchase 退货 正品保证 100%实物拍
口碑中心 30天无条件
Biblioteka Baidu
Junmei's value proposition: oblige, providing perfect service to share beauty. In short, a "United States" as the core.
• (3) part of the group or shopping platform already preempted market
• (2) government support to the electronic commerce • (3) group buying business model clear and quick profit
A SWOT analysis
• 威胁——Threat • 1) competitive • (2) for consumers is limited
• 2010.11 launch mobile beauty is superior, anytime, anywhere viewing • 2011.03 total sales topped 150 million, according to get the optimal product was set up for less than a year • 2011.06 gather beauty is superior shopping online • 2014.03 four -year- old
• (2) logistics system needs to be strengthened.
A SWOT analysis
• 机会——Opportunity • 1) market development recently, there are larger development space in the future
Junmei. is the first and China's largest cosmetics limited-time sale store.
Basic information
• Company name:Beijing Asia culture media co.,LTD • Headquarters location:Chaoyang district in Beijing China • Founder：Cheng ou ,Daiyucheng,Liuhui • Established time:On March 31, 2013 • Annual sales :2.5 billion,2012
Advertising words
• You only smell my perfume, but not see my sweats; You have your own rules, but I have my own choice; You can deny my presence, but I will determine my future; You can laugh at my destitution and no qualification of love, but I feel sorry for your waiting and waiting; You can look down on our youngth, but we will prove who is the age belonging to; Dream is a lonely travel destinedly, the way of which being full of questions and laughs; But what matters, we should live beautifully, even if we are beaten black and blue······ • I speak for myself.
• (5) features cosmetics group purchase of B2C mall (E-commerce mode :Business to Customer)
A SWOT analysis
• 劣势——Weakness
• (1) publicity needs to be strengthened.