Unit 1经贸英语文章选读ppt(董晓波主编)

Translate the following phrase into Chinese
• • • • • • • • • • 1. reduce overhead 2.the cost of living 3.operating cost 4.hire an accountant 5.printing cost 6.trade show fee 7.corporate tax 8.Competitive Alternatives 9. financial boon 10.obtaining a long-term visa • • • • • • • • • • 减少经费开支 生活支出 营业开支 雇佣一个会计 印刷费 展销会费 企业税 优中选优 经济福利 获得长期签证
Unit 1 Starting a Business
CONTENTS
Teaching Aims Text A
Text B Supplementary Reading
Teachห้องสมุดไป่ตู้ng Aims
After studying this unit, you are required to: 1. Have a general idea of how to start a business. 2. Understand the potential problems and the ways to start a business abroad. 3. Understand the traits an entrepreneur should have. 4. Master the difficult words and expressions.
• lament vi. 哀悼；悲叹；悔恨 vt. 哀悼；痛惜 • They deeply lemented the death of the national hero. 他们深切哀悼民族英雄之死。 • stiff adj. 呆板的；坚硬的；严厉的；拘谨的 • Now the stone market competition is more and more stiff, does your group meet any problem in sale? 现在石材行业竞争压力越来越大，在销售 方面有没有遇到什么问题？ • shrink vi. 收缩；畏缩 vt. 使缩小，使收缩 n. 收缩 • If the current trends continue, by 2020, the population of Singapore may start to shrink. 如果 目前的趋势继续下去，到2020年，新加坡人口可 能会开始萎缩。
Text A
Warming-up
• Many people believe starting a business is a mysterious process. They know they want to start a business, but they don't know the first steps to take. In this chapter, you're going to find out how to get an idea for a business-how you figure out exactly what it is you want to do and then how to take action on it. • But before we get started, let's clear up one point:
NOTES
• 1.Entrepreneur magazine：Entrepreneur Magazine is a publication that carries news stories about entrepreneurialism, small business management, and business opportunities. It is published by Entrepreneur Media Inc., headquartered in Irvine, California. This magazine is published monthly, 12 issues annually. No special extra issues are published. Entrepreneur includes sections like Tech, Money, Sell, and Lead. It is edited by Amy C. Cosper. Entrepreneur Magazine is published under license in countries around the world including Mexico, Russia, India, Hungary, the Philippines and South Africa.
• 2. Irvine: Irvine (pronounced /'ə:vain/) is an incorporated city in Orange County, California, United States. It is a planned city, mainly developed by the Irvine Company since the 1960s. Formally incorporated on December 28, 1971, the 45 square mile (115 km2) city[3] has a population of about 217,686 as of January 1, 2010.[4] It has annexed in the past an undeveloped area to the north, and has also annexed the former El Toro Marine Corps Air Station, most of which is planned to be converted into the Orange County Great Park.Irvine is home to a number of corporations, particularly in the technology and semiconductor sectors.
Text A
Starting a Business: The Idea Phase
Discussion
• Have you ever thought about starting a business after your graduation? • What’s the most difficult part of starting a business? • What traits do you think an entrepreneur should have? • How do you understand “Get the Juices Flowing”?
Translation
• • • • • • • • • • 1. start a business 2. bargain price 3. marketing concept 4. the parking lots 5. personal trait 6. 热门行业 7. 出现 8. 精品咖啡连锁 9. 风行一时 10. 减轻风险 • • • • • • • • 1.创业 2.优惠价 3.市场概念 4.停车场 5.人格特质 6.hot business 7.crop up 8.gourmet coffeehouse chain • 9.all the rage • 10.mitigate your risk
TEXT A
Assignment
• Finish the rest of exercises of Text A • Preview Text B
Text B
How to Launch a Business Abroad
Text B
• • • • •
Warming-up
Emigration 101 Resources for Hopeful Expats Play Location Scout Adopt Local Business Practices Follow the Financial Trail
• People always wonder if this is a good time to start their business idea. The fact is, there's really never a bad time to launch a business. It's obvious why it's smart to launch in strong economic times. People have money and are looking for ways to spend it. But launching in tough or uncertain economic times can be just as smart. • If you do your homework, presumably there's a need for the business you're starting. Because many people are reluctant to launch in tough times, your new business has a better chance of getting noticed. And, depending on your idea, in a down economy there is often equipment (or even entire businesses!) for sale at bargain prices.
Text A
Words & Expressions
• reluctant adj. 不情愿的；勉强的 • Although the ad sounds very convincing, she is still reluctant to order the new product. 尽管广告 上的话很有说服力，她还是不愿订购这种新产品。 • estimate n. 估计，估价；判断，看法 • We estimate the cost to be four thousand dollars. 我们估计费用(或成本)为4 000美元。 • overwhelming adj. 压倒性的；势不可挡的 • Educators and doctors were also voted the most trusted by an overwhelming 86 and 87 percent. 教育家和医生还以压倒性优势86%和87%被评为 最受信赖的职业。
• crop up 突然出现 • Problems will crop up before you are ready. 在你还没有准备好时，各种问题就会突然出现 • all the rage 时尚；风行一时的事物 • Now that astrology has become all the rage, many newspaper, Internet sites, radio programs, and TV talk shows include horoscopes. 现在星座成为时尚，许多报 纸、网站、收音机节目、电视脱口秀都包括了星座这个话 题。 • franchise n. 特权；公民权；经销权；管辖权 vt. 给…以 特许（或特权） • Franchise transfer fee of $7500 to be paid by buyer includes franchise training fees. 买主需支付特许经营权 转让费7500美元，包括特许经营培训费。