Chapter 4 练习题

第四章练习题

I. Define the following terms (名词解释) ：

1. Culture 6. Factual knowledge

2. Cultural sensitivity 7. Interpretive knowledge

3. Linguistic distance 8. Cultural values

4. Strategy of unplanned change 9. Cultural borrowing

5. Social institutions 10. Material culture

II. Multiple Choice Questions (单项选择)：

1.__________ is pervasive in all marketing activities; the marketer's efforts actually become

a part of the __________.

A. Resistance; opposition to change

B. Culture; fabric of culture

C. Acceptance; new global context

D. Public relations; culture

E. Change; marketing strategy

2._____________ is the human-made part of human environment.

A. Sociology

B. Psychology

C. Culture

D. Reference groups

E. Cohort groups

3.The sum total of knowledge, beliefs, art, morals, law, customs, and any other capabilities

and habits acquired by humans as members of society is called:

A. Sociology

B. Psychology

C. Culture

D. Reference groups

E. Cohort groups

4.When marketers first introduced the PDA to the American consumer they performed the

role of being a(n) _____________ because the cultural impact of the product became

widespread.

A. gatekeeper

B. role player

C. supply creator

D. agent of change

E. promoter

5.With respect to a cultural fact, which of the following countries has the highest rate of

consumption of chocolate?

A. France

B. Germany

C. United States

D. Italy

E. United Kingdom

6.As Mike Jones has grown up he has learned a great about his culture from his schools,

church, mass media, and family. This learning is called:

A. acculturation.

B. socialization.

C. naturalization.

D. emancipation.

E. adaptation.

7.The following traits have been identified as those shared by humans EXCEPT

__________.

A. conceive of success and failure

B. overestimate objectivity of thought

C. express emotions with face

D. engage in sport activities

E. imitate outside influences

8.Mervin is excited about his new home in the Philippines. Even though he was born in Los

Angeles, Mervin has been given the opportunity to learn about a new culture, form new friends, and capitalize on opportunities than were not available in his previous home or workplace. Mervin will go through what is called a ______________ as he adjusts to living

in Manila.

A. acculturation

B. socialization

C. naturalization

D. emancipation

E. standardization

9.The family, religion, schools, the media, government, and corporations are all illustrations

of what are called:

A. social institutions.

B. cultural icons.

C. internal variables.

D. external variables.

E. demographic variables.

10.In most cultures the first social institution infants are exposed to outside the home takes the

form of a:

A. day care center.

B. school.

C. religious institution (church, mosque, shrine, or temple).

D. shopping mall.

E. government agency.

11.Many languages are very different from other languages. Which of the following languages

is the most distant from English?

A. French.

B. German.

C. Spanish.

D. Arabic.

E. Taiwanese (Taiwan).

12.The ________________ Index refers to the preference for behavior that promotes one's

self-interest.

A. Individualism/Collectivism

B. Power Distance