lesson 10 Travel Agency Management 旅游管理专业英语PPT课件

Three professional associations have been established to advance standards in the industry and to serve as spokespeople for the industry:
The Institute of Certified Travel Agents (ICTA),
Future Trends
In summary, the travel agency business, which was once thought of as being a relatively simple one to enter, is becoming increasingly complicated .
A travel agency, for example, may receive a higher percentage commission from a cruise line than from a domestic airline.
Retail travel agents may also obtain override commissions from wholesalers and other suppliers such as airlines and hotels.
Travel Agency Management
Managers of successful agencies must carefully watch all areas of the company’s operations to generate a profit.
This requires keeping overhead costs to a minimum, maintaining high productivity per employee, producing high-volume bookings, and maintaining higher average profit margins on the bookings.
Wholesalers commonly offer a graduated rate schedule for overrides. This means that the percentage override offered to a travel agent increases as the number of bookings produced by the agent increases.
The American Society of Travel Agents (ASTA),
The Association of Retail Travel Agents (ARTA).
Commissions and Overrides
Travel agents receive commissions from suppliers and wholesalers.
Suppliers also offer other forms of incentives to travel agents to entice them to sell their services.
Travel agencies are not high-profit businesses. Many small agencies, where the owner and the operator are the same person, may operate on only a slight profit or none at all.
Liabilities of Travel Agency
In general, a travel agency can avoid liability problems by performing precisely the services contracted for with the client.
Travel Agency and Suppliers
Travel agent is one of the most important members of the travel industry.
It is the person who brings together the suppliers of travel services with the buyers and offers them something.
travel agents and suppliers in order to avoid the danger of being sued by a client for problems created by an intermediary through insurance and use of disclaimers.
Travel agent usually does not own the services he or she sells to travelers. The agent is paid a commission by suppliers for sales of airline tickets, hotel rooms, and so on.
commission vt. To place an order for.
A retail travel agent is a commissioned intermediary who serves as a sales outlet for : carriers, hotels and resorts, entertainment centers, car rental companies, other suppliers, including wholesalers.
One possible sales mix looks like this:
A travel agent can be fined or suspended for not assuming obligations imposed by the carriers. So the responsibility to the carriers is of particular importance .
3) Decisions by Suppliers Not to Use Travel Agencies
4)Deregulation .
Deregulation will lead to open competition, which, in turn, lead to various forms of airline price wars on domestic routes.
In future it could be affected by a number of trends or problems, including:
1) Automated Selling by Suppliers
2) Inability of Travel Agents to Meet Increasing Costs
Lesson Ten Travel Agency Management
Travel Agency and Suppliers Liabilities of Travel Agency Conferences and Associations Commissions and Overrides Travel Agency Management Future Trends
The independent travel agency with no affiliation is fading away, replaced by megaagencies and franchise agreements.It can survive by joining a cooperative marketing service or a consortium of agencies that is necessary to negotiate the override enjoyed by the franchised and mega-agency.
Four areas of special significance to travel agencies in terms of maximizing profits:
1)Making Effective Use of Assistance by Suppliers .
2) Selling Other Travel Services . 3) Managing the Compensation Mix . 4) Automation .
Conferences and Associations
three major conferences: The Airline Reporting Corporation (ARC),
which replaced The Air Traffic Conference (ATC) due to deregulation; The International Airline Travel Agency Network (IATAN), composed of U.S. and foreign airlines with international routes; and The Cruise Lines International Association (CLIA), composed of major cruise lines operating throughout the world.
The two most influential conferences regarding the manner in which a travel agency does business are ARC and IATAN .
Biblioteka Baidu
Competition in the travel agency business thus is very intense and may be expected to increase in the future. Although more agencies exist today, the number of bankruptcies has also reached record highs in recent years.
It is important for them to review carefully all of the advertising and promotional materials they give to clients to make certain the wording in such material does not negate their disclaimers.
It can be held responsible for and cannot be held responsible for a client .
Though an agent cannot be responsible for social conditions crime or riots, for instance the agent does have a responsibility to inform the client about known adverse factors of the destinations .