Unit 5 课文分析

Detailed reading
My grandparents believed you were either honest or you weren’t. There was no in-between. Paraphrase: My grandparents had a strict standard for being honest. They believed there was no grey area/ compromise between honesty and dishonesty. Translation: 我的祖父母坚信人要么是诚实的要么是不诚实的，不存 在中间的品质。
Detailed reading
They understood instinctively that integrity means having a personal standard of morality and ethics that does not sell out to expediency and that is not relative to the situation at hand. Explanation: They understood by instinct that integrity means having one’s own standard of judging what are morally right and wrong. This standard should not be sacrificed for immediate benefits, and it should not be affected by the current circumstances either. Translation: 出于直觉，他们领悟到“正直”意味着拥有自己的道德和 伦理标准，不会出于权宜而牺牲这一标准，也不会将它与 眼下的形势相联系。
Detailed reading
But it is the real bottom line in every area of society. Paraphrase: But it is the most important thing/consideration in every social activity; therefore you must accept it, even though you may not like it. Translation:
Detailed reading
A good test for this value is to look at what I call the Integrity Triad. Explanation: In this sentence, the clause what I call the Integrity Triad is called a “nominal relative clause,” and the pronoun what is used like a noun and a relative pronoun together, equivalent in meaning to the thing which.
但是，这是社会任何领域中真实的底线。
Part I (Paras.1-2): Analysis
What is the contrast mentioned in this part? Why should the author work on this topic?
Part II (Paras.3-14): Language points
Part II (Paras.9-11): Analysis
What was the message conveyed by David Ogilvy’s gift? Why did the firm founded by David Ogilvy become so successful?
Detailed reading
Detailed reading
They had a simple motto hanging on their living-room wall, “Life is like a field of newly fallen snow; where I choose to walk every step will show.” Translation: 他们起居室的墙上挂着一条简短的箴言。箴言写道： “生活就像一块刚刚下过雪的土地；我选择从哪里走过， 哪里就会留下清晰的足迹。”
1. A good test for this value is to look at what I call the Integrity Triad...(Para.3) 2. Stand firmly for your convictions in the face of personal pressure.(Para.3) 3. When you know you are right, you can’t back down. (Para.8) 4. Always give others credit that is rightfully theirs.(Para.9)
Detailed reading
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The message was contained in the smallest doll, “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants.” Translation: 他要传递的信息包含在最小的那枚套娃里：“如果我 们每个人雇用的都是比我们自身弱小的人，那么我们 将会成为一群矮子。相反，如果我们雇用的都是比我 们自身强大的人，那么奥美公司会成为一个巨人的集 团。”
People who lack genuine core values rely on external factors -- their looks and status -- in order to feel good about themselves. Paraphrase: People who do not have real fundamental moral principles rely on those superficial things such as their looks and status, in order to have a better idea of themselves / to feel more confident.
Detailed reading
Always give others credit that is rightfully theirs. Paraphrase:
Always recognize and give proper praises (approval/ recognition) to others who deserve them.
5. His message was contained in the smallest doll, “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, Ogilvy & Mather will become a company of giants.” (Para.11) 6. People who lack genuine core values rely on external factors — their looks or status — in order to feel good about themselves.(Para.12) 7. Inevitably they will do everything they can to preserve this faç ade, but they will do very little to develop their inner value and personal growth. (Para.12) 8. Don’t engage in a personal cover-up of areas that are unpleasing in your life. When it’s tough, do it tough. In other words, face reality and be adult in our responses to life’s challenges. (Para.13)
Translation: 总是给予别人他们理应得到的认可。
Detailed reading
David Ogilvy, founder of the advertising firm Ogilvy & Mather, made this point clear to his newly appointed office heads by sending each a Russian nesting doll with five progressively smaller figures inside. Translation: 广告业巨头奥美公司的创始人大卫•奥格威很明确地把 这一观点传达给那些刚刚走马上任的管理干部，他送 给他们每个人一个内含5个尺寸递减的娃娃的俄罗斯套 娃，以警示他们切勿妒才忌能。
Translation: 坚守你的信念，即使面临着（巨大的）个人压力。
Part II (Paras.3-8): Analysis
What is the first principle of the Integrity Triad? What was the surgical nurse responsible for, and how was her performance?
Part I (Paras.1-2): Language points
1. My grandparents believed you were either honest or you weren’t. There was no in-between. (Para.1) 2. They had a simple motto hanging on their living-room wall, “Life is like a field of newly fallen snow; where I choose to walk every step will show.” (Para.1) 3. They understood instinctively that integrity means having a personal standard of morality and ethics that does not sell out to expediency and that is not relative to the situation at hand. (Para.2) 4. But it is the real bottom line in every area of society. (Para.2)
Detailed reading
Stand firmly for your convictions in the face of personal pressure. Paraphrase:
Stick firmly to your very firm belief even though you are confronted with very strong personal pressure.