商务英语毕业论文
商务英语专业类毕业论文范文
商务英语专业类毕业论文范文随着经济一体化的趋势越来越明显,商务活动愈加频繁,随着国际贸易进一步发展,国际商务往来日益密切。
商务英语专业应运而生。
下文是店铺为大家搜集整理的关于商务英语专业类毕业论文范文的内容,欢迎大家阅读参考!商务英语专业类毕业论文范文篇1商务英语对国际商务谈判的影响摘要:近年来,经济一体化进程逐渐加快,国际商务活动越发频繁,商务谈判逐渐增多。
商务英语作为主要的国际商务谈判语言交流手段,其地位不言而喻,直接关系到商务谈判的成败。
为了充分发挥商务英语在商务谈判中的作用,掌握国际商务谈判及商务英语的含义,应对商务英语在国际商务谈判中的应用做深入研究。
关键词:商务谈判;语用策略;预期目标随着国际贸易发展进程的逐渐加快,经济组织和企业之间的交流合作越发频繁,贸易往来不断增加。
为了最大限度地实现谈判双方利益共赢,掌握商务谈判技巧,我们就商务英语谈判策略和技巧等加以分析论述,希望通过谈判的方式更好地实现谈判目标。
1商务英语及国际商务谈判的含义常言说得好,商场如战场,随着全球经济化发展进程的加快,经济交流合作也越加频繁。
作为当前国际应用最广泛的通用语言,商务英语谈判已经成为国际商务谈判的重要手段,商务英语顾名思义就是在商务活动当中所使用的英语,而其又涉及语言运用、文化背景、国际惯例及交际技巧等多方面内容。
商务英语内涵极为丰富,如果能够在国际商务谈判中充分发挥商务英语作用,就可以利用英语加强相互之间的交流,减少沟通上的障碍,加强相互之间的理解。
国际商务谈判并非浅显的一言一行,而是一项复杂的交流沟通过程,如何在谈判过程中取得优势,得到满意的谈判结果,这是每个企业都将要面临的全新课题。
商务谈判的成败直接影响社会效益和经济效益,谈判人员除要掌握商务业务、法律法规和谈判原则外,还应掌握必备的谈判技巧和语用策略,谈判人员还应了解世界各国文化,这样才能达到知己知彼的目的,更好地达到预期谈判目标。
1.1商务英语的内涵商务英语是指交易双方在商务活动中使用的交流语言,它是英语在商务活动中逐渐适用而产生的一种社会功能变体,其针对性较强。
商务英语毕业论文范文
商务英语毕业论文范文谈判,已深入到社会生活的各个领域。
如为了成交一笔买卖而进行的业务洽谈;为了达成互利、互助或合作经营的协议而进行的讨论磋商。
下面是店铺为大家整理的商务英语毕业论文范文,供大家参考。
商务英语毕业论文范文篇一[摘要] 文章探讨商务谈判人员的合作与竞争、人格决定作用、中西谈判理论思想的关系等三个理念。
作者认为这些理念是决定谈判成败的关键。
[关键词] 商务谈判科学理念理念是人脑中的高位意识形态,是指导和影响人们行为的基础观念,理念的形成是由人的知识、经验、思维方式等因素的影响决定的,而理念一旦形成,又对人们的行为产生指导和影响。
商务谈判是商业职场人员的一种日常工作,也是他们在职业生涯中的一种创造性劳动,自然也受到理念的影响。
本文探讨的商务谈判的科学理念问题,并不是要描述商务谈判人员的各种谈判理念,强调的是商务谈判人员应树立正确的、科学的理念。
理念一:商务谈判中合作比竞争更重要1.合作是商务谈判中矛盾的主要方面我们处在一个利益纷争的时代。
在每个涉及利益的领域平等谈判、公平博弈,最终达成妥协,其结果便是各方可以接受和获得的最大利益。
在诸多领域,没有博弈,就没有程序正义,就没有效率的均衡,就没有利益的增进。
从这个角度看,商务谈判中似乎竞争更甚于合作。
但竞争只是谈判中矛盾的一个方面,并不是矛盾的主要方面。
谈判中矛盾的主要方面应该是合作。
现代博弈论把博弈分为合作博弈与非合作博弈两大类型。
如果一个博弈中的参与者能够联合,达成一个具有约束力的协议,并且这种协议是可以强制执行的,则为合作博弈;如果不存在这样一个协议,博弈中的每个参与者都是独立地从个人理性出发,选择那些使自己的利益最大化行为或者对策,则为非合作博弈。
因为谈判只有通过合作的博弈才能有双赢的结果。
有谈判学家认为,谈判是否成功,不是取决于所要解决的问题是对抗性的还是非对抗性的,而是取决于:(1)该问题是否可以通过谈判解决;(2)谈判者是否不仅乐于“争”和“取”,而且愿意做出条件的交换和相应的妥协;(3)谈判者是否能在一定程度上相互信任。
有关商务英语方面论文商务英语毕业论文
有关商务英语方面论文商务英语毕业论文商务英语是外贸人员同世界各地开展进出口贸易时用于洽谈交易、联系业务的一种应用语言。
下文是WTT为大家整理的有关商务英语方面论文的范文,欢迎大家阅读参考!有关商务英语方面论文篇1浅论商务英语教学美国的次贷危机演变成金融危机,不仅威胁了美国经济,也殃及世界上其他国家,其负面效应对中国经济形成了较大的冲击,尤其是对外依存度较高的外贸行业受到的影响则更大。
严峻的经济形势很大程度上影响了商务英语专业学生的就业。
商务英语专业的学生在日趋白热化的就业竞争中胜出?这对商务英语教学提出了更高的要求。
一、商务英语课程特点与教学现状Hutchinson和Waters认为商务英语是专门用途英语中的一个分支,是一门以语言学为主导、吸收了一切与商业相关的领域的学科研究方法的综合陛学科,基本上属于应用语言学。
从语言的角度看,商务英语是商务环境中应用的英语,但从内容而言,商务英语叉不能脱离商务。
其特点是:(1)以目的为导向;(2)以自我学习为中心;(3)真实语料2]。
例如,BEC商务英语口试主要考查考生商务交往过程中运用英文的能力。
商务交往主要包括建立和保持商务联络、谈论工作、制定计划与安排工作等,目的性和实用性较强。
20xx年高等教育出版社出版的《体验商务英语》还设置了真实的案例分析。
改革开放后,中国众多高校纷纷开设“经贸英语”、“商贸英语”、“商务英语”以及“外贸英语”等课程,培养既通晓外语又精通国际商务的复合型人才。
有的院校如上海对外贸易大学还开设了相关的研究生课程。
另外,出版了一系列商务英语教材,例如英国剑桥大学出版社出版的级商务英语教材,与其相关的商务英语考试和培训已获得了广泛的关注和肯定。
但是,我国多数讲授商务英语的英语教师由于受专业知识的限制,往往用讲授基础英语的方法进行商务英语教学,以词汇和语法教学为主;而多数讲授商务英语的商务专业课教师由于缺乏语言教学的经验,教学中以翻译为主。
关于商务英语毕业论文
关于商务英语毕业论文范文一:商务英语翻译课程改革思考[摘要]本文基于创新教育的背景下,阐述目前高职商务英语翻译教学的现状与问题,以课程项目化为导向,从课程设置、教学方法和模式等方面来探讨如何构建有效的商务英语翻译教学模式。
[关键字]商务英语翻译;项目化;课程改革《商务英语翻译》课程是高职院校商务英语专业的一门必修课,是一门集英语语言、文化知识、商务知识、翻译知识和翻译技能于一体的工学结合课程,旨在让学生在未来的工作岗位中能胜任一些基本的口笔译任务及向专业翻译方向发展奠定一定的基础。
在创新创业教育的背景下,如何做好商务英语翻译教学改革成为高职院校的重要任务之一。
在本文中,笔者从高职商务英语翻译教学的现状和相关建议展开探析,重点探讨改革高职商务英语翻译教学的创新策略。
一、课程改革背景目前,高职院校商务英语翻译教学存在教学内容枯燥、教学方法刻板单一、教学手段落后和师资力量相对薄弱等问题,培养的学生难以满足社会就业的需求,商务英语专业的毕业生在走上外贸、涉外事务等工作岗位后可能要解决与商务翻译有关的工作任务,但由于缺乏良好的英语应用能力,难以胜任此项工作。
大多数高职商务英语翻译教学离“岗位需求”相距甚远,缺乏有针对性的翻译教学实践活动。
即使有些高职院校是按照理论教学和实训教学相结合的方式来安排教学,但实际上翻译理论和翻译实践存在严重脱节现象。
另外,高职商务英语翻译教学方式仍然主要沿用传统的填鸭式教学,这严重忽视了学生的主体地位,学生被置于被动接受的地位,难以实现翻译教学的预期目标,商务英语翻译作为实践性特别强的一门学科,如若继续采用传统的填鸭式教学将会严重阻碍学生学习的自主性以及学习效率的提高,致使高职商务英语翻译人才的专业水平普遍不高,市场竞争力不足。
因此,对商务英语翻译教学进行改革和创新势在必行,必须以学生就业岗位上的典型工作任务为基点,本着课程跟着岗位走的理念,以培养学生的翻译实践能力为目标,基于真实或者仿真的翻译项目来构建商务英语翻译课程理论知识新体系,口笔译翻译标准、技能、方法以及有关商务知识融为一体。
商业英语论文范文3篇
商业英语论⽂范⽂3篇论⼴告英语是具有商业价值的实⽤⽂体[摘 要] 英语⼴告语⾔作为现代语⾔的重要组成部分,有其独特的词汇特⾊和修辞特⾊,这些特⾊体现了英语⼴告语⾔的独特语⾔魅⼒,使⼴告英语成为语⾔艺术魅⼒与商业推销的有机结合体。
[关键词] ⼴告 词汇 修辞 艺术魅⼒ 商业推销随着社会的发展,⼴告在商业竞争中显得越来越重要。
⼴告的职能是⽤最吸引⼈的⽅式介绍⼀个商品的质量,清楚地说明购买该商品的理由,引起⼤众对它的注意和好感,英语论⽂并⽴即产⽣购买它的欲望。
这就决定了⼴告英语必须达到迅速影响和劝告的作⽤。
⼴告英语这种通过表意和移情⽽实现劝说功能的语⾔,同讲究⽣动形象、含蓄蕴藉与追求各种艺术效果的⽂学语⾔相⽐,以及同讲究真实、简明的新闻报道语⾔相⽐,可以说具有奇特的语⾔形式和⽂体特点。
⼀、⼴告⽂字创作的重要特征1.⽂字新颖醒⽬,刺激记忆,促进销售。
2.重复—成功⼴告之秘诀(不论是⼴告的重复出现,还是⼴告⽂字中的运⽤重复修辞⼿段)。
3.⽂字简单—有时⼈们并不⼀定想阅读⼴告,因此,⼴告则必须迅即表述其信息内容,不可浪费语⾔⽂字。
字词、句⼦、段落的简短有助于阐明信息,使之易于阅读,接受。
4.⽂字通俗易懂,涵义明确—如果读者迟疑在某⼀不认识的字前,该⼴告⾃然失去了应有的注意⼒。
因此,⼴告⽂字语⾔须通俗易懂,涵义明确,不可⽤深奥难解,涵义模糊之词。
⼆、⼴告英语的⽤词特点1.作为传播信息的⼿段,⼴告英语的⽤词与普通英语有着很⼤的区别,它必须⼀⽬了然,⽣动、形象,富于感情⾊彩和感染⼒,读起来,朗朗上⼝。
如:different countries different languages different customs one level of comfort, worldwide(⼀家航空公司的⼴告)。
动词多⽤短⾳节的最常⽤的词,⽐较上⼝。
2.模拟创造新词。
为了促销其产品,⼴告商总是不断地挖空⼼思,创造新词,借以标新⽴异,吸引顾客按照英语的构词规律,毕业论⽂造⼀个独创的、能为读者所理解的词或短词,可有效地加强⼴告的新奇和⽣动,也增强吸引⼒。
大学商务英语毕业论文
大学商务英语毕业论文商务英语是以国际间的商务往来为基础的语言交流,商务英语包括的范围比较广。
下文是店铺为大家整理的关于大学商务英语毕业论文的范文,欢迎大家阅读参考!大学商务英语毕业论文篇1浅论商务英语翻译的技巧商务英语所涉及的范围比较广泛,涉及各行各业,这也就决定了从事商务英语翻译的人不仅仅需要有扎实的英语基本功,还有对其他方面的英语进行了解,这样一来才能使交易双方能够更好地沟通,完成交易。
现如今,整个世界融为了一个整体,各个国家之间的贸易往来逐渐丰富,目前在国际间最通用的就是英语。
商务英语要求翻译者更加的精确、对等,因为商务英语中会涉及到很多文件、条款等信息,所以必须要精确。
只有这样才能达到双方活动的顺利进行。
尤其在我国,中西方文化差异较大,更应该注意这方面的问题。
一字之差就容易铸成大错。
所以,做好商务英语的翻译工作尤为重要。
本文针对这一问题展开讨论,分析了商务英语的翻译技巧。
1. 商务英语及商务英语翻译的概括商务英语涉及范围很广,包括的种类也十分多。
大部分跟国际商务活动有关的例如:国际贸易、会计、金融等方面所用到的英语都属于商务英语的范围。
它涉及的领域主要包括对外贸易、招商引资、国际旅游、海外投资以及国际运输等方面。
除了领域广泛之外,它还包括许多专业的英语例如:广告英语、法律英语、应用文英语、包装英语等。
因此,伴随着国际贸易的范围不断的扩大,越来越多的人,开始加入到翻译的这一事业之中。
对商务英语的翻译,在很长时间以来备受关注,商务英语翻译工作也是一项十分复杂的工作,由于其用途的广泛性和特殊要性,就决定了商务英语的翻译工作不能仅仅局限于传统的翻译中务词汇和具有较好的商务语法基础,这些是一个翻译者应该具备的原则和技巧,不能仅仅依靠“信、达、雅”的翻译要求来完成商务英语的翻译工作,必须依照商务文件的愿意,把它翻译的既能清楚的表达意义,又能够符合商务双方的语言习惯。
在翻译的过程中一定要从实际情况出发,做到具体问题具体分析。
商务英语专业毕业论文(最新5篇)-最新
商务英语专业毕业论文(最新5篇)商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练,掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识,并通过英语专业全国四级和八级考试。
下面是精心为大家整理的5篇《商务英语专业毕业论文》,希望能够给您提供一些帮助。
商务英语教育改进措施篇一1、改进教学内容。
在语言经济学视角下,加强对课程设置的改革,可以提升商务英语的教育质量,并且可以提升商务英语的语言价值。
在目前的商务英语教学中,主要以基础、知识和能力为主要教学目标,难以满足社会的发展形式,同时不利于学生在社会的发展。
另外,商务英语的教学目标主要是便于学生和供应商的谈判,然而在实际教学中,学生通过实践课程难以有效的提升自身的专业素养。
因此,我国商务英语教育应该适当的改革教育内容,以期可以更好的促进学生的发展。
首先,商务英语的教学应该以基础知识为主要目标,要使学生具备扎实的基本功底。
其次,我国商务英语院校要提升学生的听说和翻译技能,使其可以更好的同外国客户进行交谈,从而可以提升学生的业务能力。
最后,我国商务英语教学中,应该设立一部分实践性内容,以期可以帮助学生掌握最新的岗位工作流程,进而可以为社会提供更多的实用型人才。
2、以社会需求为教育导向。
在商务英语的教学中,主要是以基础教学和交流为主,学生难以掌握企业的最新发展形式,不利于企业更好的融入社会的发展。
针对这种现象,我国商务英语院校应该积极的制定相应的措施,以期可以提升学生的适应能力。
首先,我国商务英语院校应该积极的在教学过程中添加应用实例,例如企业的最新发展动态和客户的最新谈判技巧等,只有在课程教育中添加实践性内容,才可以更好的提升学生的素质。
其次,我国商务英语院校应该加强对学生的实践技能训练,学校可以根据自身的经济条件,建立适当的实训基地,以期可以增加学生的课后实践,从而可以更好的使学生将理论与实践相结合。
最后,我国商务英语院校可以加强和社会企业的合作,将学生输送到企业中进行实习,这种方式不但可以提升学生的实践性能力,还可以提升学校的教学质量。
商务英语专业类毕业论文范文
商务英语专业类毕业论文范文一、跨文化交际视角下的商务英语沟通策略研究摘要:随着全球化的深入发展,跨文化交际在商务活动中变得越来越重要。
本文以跨文化交际理论为基础,探讨了商务英语沟通策略在跨文化商务环境中的应用。
通过对相关文献的综述和实际案例的分析,本文提出了跨文化商务沟通的策略,包括文化意识培养、语言能力提升、非语言沟通技巧等。
研究发现,有效的跨文化商务沟通能够促进商务合作的顺利进行,提升企业的国际竞争力。
关键词:跨文化交际;商务英语;沟通策略;全球化;商务合作二、商务英语翻译中的文化因素及其应对策略研究摘要:商务英语翻译是跨文化商务活动中的重要环节。
本文以文化因素对商务英语翻译的影响为切入点,探讨了商务英语翻译中的文化差异及其应对策略。
通过对实际翻译案例的分析,本文提出了在商务英语翻译中处理文化因素的策略,包括文化背景了解、语言转换技巧、文化适应能力等。
研究发现,有效的文化因素处理能够提高商务英语翻译的准确性和可接受度,促进跨文化商务交流的顺利进行。
关键词:商务英语翻译;文化因素;应对策略;跨文化商务交流三、商务英语口语教学中的情境模拟与角色扮演研究摘要:商务英语口语教学是培养商务英语专业学生实践能力的重要途径。
本文以情境模拟和角色扮演为教学方法,探讨了商务英语口语教学的有效性。
通过对教学实验和数据分析,本文发现情境模拟和角色扮演能够激发学生的学习兴趣,提高口语表达的流利度和准确性。
同时,本文还提出了在商务英语口语教学中应用情境模拟和角色扮演的具体方法和注意事项。
关键词:商务英语口语教学;情境模拟;角色扮演;实践能力;教学方法四、商务英语专业课程设置与就业需求对接研究摘要:商务英语专业的课程设置需要与就业需求相匹配,以提升学生的就业竞争力。
本文以我国某高校商务英语专业为例,通过调查分析企业对商务英语专业毕业生的需求,提出了优化课程设置的建议。
研究发现,企业对商务英语专业毕业生的语言能力、跨文化交际能力、商务知识等方面有较高要求。
商务英语专业毕业论文参考
商务英语专业毕业论文参考商务英语实际上就是商务环境中应用的英语,也就是已在从事或将要从事商务行业的专业人才所学习或应用的专门用途英语。
下面是店铺为大家整理的商务英语专业毕业论文,供大家参考。
商务英语专业毕业论文范文一:高职商务英语教学创新模式研究摘要:本文以高职商务英语教学模式的改革创新为高职教学改革的切入点,分析目前高职商务英语教学的现有问题,明确高职商务英语教学模式改革的方向,进行高职商务教学的深入改革和创新,以提高高职商务英语教学水平,保证高职教学人才输送的质量,从而更好地服务社会。
关键词:高职院校;商务英语;教学模式;创新一、高职商务英语教学中存在的问题高职商务英语教育是知识体系和实践体系的复合综合体,对高职商务英语教学模式进行不断改革和创新,对于高职学生的培养水平提升具有重要作用。
而探索改革的首要工作在于发现现有教学模式中存在的问题和弊端。
(1)高职学生英语基础不扎实。
部分高职院校在学生企业实践工作中投入力度较大,而在基础教学中重视程度远远不够,导致高职学生缺乏基础知识学习意识,在以后实践工作中很难进一步提升和深造,缺乏长远的发展潜力。
(2)高职教师队伍中教师水平参差不齐。
教师教学目的模糊,基础教学和实践教学不加以区分,导致教师队伍混乱,基础教学教师缺乏,教学实践培养不足,使学生未能形成知识体系和实践体系的综合培养。
(3)教学材料过于单一、陈旧;教学环境过于简单、传统。
二、高职商务英语教学改革方向高职商务英语应具有针对性和个性化服务特点,立足高职学生英语学习基础,针对社会行业发展需求,针对现有问题进行改革,方可使高职商务英语“学以致用”,发挥其教学价值和社会价值。
改革的方向需要针对教学三要素:学生自身、教师方面以及教学条件。
(1)学生方面。
了解学生英语学习的基本功,在扎实学生基础知识方面不容放松,在教学安排上,低年级学生基础教学严控把关,保证学生基本功底扎实,根据学生专业实际需求和行业实际,进行针对教学和专业教学。
毕业英语论文范文
毕业英语论文范文毕业论文(设计)质量是衡量高等职业院校办学成果最为重要的依据之一,也是评价一个学生综合素质的重要标尺。
下面是小编为大家推荐的毕业英语论文范文,供大家参考。
毕业英语论文范文范文一:商务英语毕业论文Implication of Cultural Differences on International Business NegotiationsAbstractBusiness negotiations under different cultural conditions are cultural negotiations. With the development of economic globalization and frequent business contacts,cultural differences havebecome very important. If they are neglected, they could cause unnecessary misunderstanding,or even undermine the result of business negations. Therefore, it is of great significance to know different cultures of different countries as well as ways to avoid cultural conflicts in the context of international business negotiations. The paper begins with the definition of culture,analyzes the causes of cultural differences and explains the impact of cultural differences on international business negotiations from three perspectives of communication process,negotiation style and values concept. Finally,it analyzes effective ways to deal with the problem arising from cultural differences in the negotiation process. The paper stresses that in business negotiations between different countries negotiators should accept the other party's culture, try to make him be accepted and make a correct evaluation with help of effective communications. In a word,for successful cultural negotiations,cultural differences need to be perceived,accepted and most importantly played down.Key words:culture cultural difference business negotiation impactContents1. Cultural difference (4)1.1 The definition of culture (4)1.2 The causes of cultural differences (4)1.2.1 Geographical differences (4)1.2.2 Ethnic differences (4)1.2.3 Political differences (4)1.2.4 Economic differences (4)1.2.5 Religious differences (4)1.2.6 The concept of difference (5)1.3 Importance of international business negotiations on Cultural differences (5)2. Cultural differences on the impact of international business negotiations (5)2.1 Communication process (5)2.2 Negotiating style (8)2.3 Values (8)2.3.1 Ethics (8)2.3.2 Sense.............................................................................. (8)2.3.3 Concept of Collective (8)2.3.4 Concept of time (8)3. How to deal with international business negotiations and culturaldifferenc es (9)3.1 To learn more about the former in the negotiations of the cultural differences that may arise (9)3.2 In the negotiations necessary to correctly handle the cultural differences (9)3.3 Negotiations to do a good job of follow-up for the exchange of cultural differences (10)4. References (11)Business negotiation in interpersonal relationships as a special form, relate to different geographical, ethnic, social and cultural exchanges and contacts, which have taken place in cross-cultural negotiations. In cross-cultural negotiations,the different geographical, ethnic, cultural differences will affect the thinking of those negotiations,the negotiation style and behavior,thus affecting the entire negotiation process. Therefore, to engage in business activities, especially for the cross-border business activities must understand and master the links between different cultures and differences. Conducting negotiations with the organization,also have to understandthat cultural differences impact on the negotiations, only the face of such a positive impact on the desired objectives can be achieved1. Cultural differences1.1 the definition of cultureNational culture is a country-specific concepts and value systems,which constitute the concept of people's lives and work behavior. The nations of the world as a result of specific historical and geographical and gradually formed its own unique cultural traditions and cultural patterns. As the difference of Chinese and Western traditional customs,values,religious beliefs , different ways of thinking, etc, making the different performance of Chinese and Western cultures.1.2 the causes of cultural differencesCultural diversity caused by many reasons, T o sum up, the main source of cultural differences are in the following areas:1.2.1 geographical differencesRefers to the geographical differences in different geographic regions due to the geographical environment, the level of economic development and traditional differences in habits,people often have different language,lifestyle and hobbies. And these will affect their behavior. For example, the West and the American people in some countries treat Christmas important, but in areas such as near the equator do not have snow all the year round, the people of some African countries may not have the concept of Christmas because the best modified Christmas is snow, as to the people in the region that are not long-term snow ,there is little concentration of Christmas than American States.1.2.2 national differencesEthnic differences is the different ethnic groups in the development of long-term process, the formation of their own language,customs and preferences,habits. Their diet,clothing,accommodation,festivals and rituals,such as material and cultural life of their own characteristics. Take the history of our country and our Hun Han, the Xiongnu people are valiant, characteristics of typical nomads. And we tame the Han character,the typical characteristics of farming nation. Which led to the Huns in the diet, clothing, accommodation,festivals and rituals,such as material and cultural life are different with Han.1.2.3 the political differencesPolitical differences are due to the political system and the policies and regulations on people's behavior with the role of a standardized, so that all peoples in the political aspects on the concept of the existence are differences. Take the United States and France as example, the United States by the Constitution the powers of the President of the severe restrictions on the two major powers with other institutions of Congress and the Supreme Court of strong constraints. While France also had to set was ready to royalist restoration of the monarchy of the Third Republic to amend the Constitution a little further expand the powers of the president.1.2.4 economic disparitiesEconomic differences are result of the economic factors of a reflection of cultural differences. For example, the people in the Western developed countries are rich lives and high level of education, people will pay more attention to the quality of life,security means more generally. And economic backwardness of the Third World, people care more about food and clothing.1.2.5 religious differencesReligion is the development of human society to a certain stage of historical phenomenon, Religion has its own (Catholic) Major epidemic in Western Europe and South American; Islam is the scope of the whole of the Middle East and North Africa. Buddhism is more prevalent in Asian countries. The world has three major religions: Christianity,Buddhism and Islam. Christian (Protestant) is major epidemic in Northern Europe,North America and Australia; people in many parts of Asia believe in Buddhist. Different religions have different cultural tendencies and precepts,which affect the way of people understand things, codes of conduct and values.1.2.6 the concept of Values differenceValues are means of objective evaluation criteria of things. It includes the concept of time, wealth, the attitude towards life,the attitude to risk and so on. Different societies’ people to the same things and problems will come to different and even opposite conclusions.Geographical differences,ethnic differences,political differences,economic differences,religious differences and differences in concepts have the impact on people's penetration in the food, clothing, accommodation, festivals and rituals,such as material and cultural life in all its aspects. Thus affecting people's behavior,values,religious beliefs and modes of thought have a lot of difference, Finally has formed the various countries and areas of cultural differences.1.3 cultural differences on the importance of international business negotiationsPractice in the negotiations, many negotiators often do not understand,or took note of the cultural importance of thesignificant impact on negotiations. Negotiating parties for foreign culture,some negotiators may have noticed some of the other negotiations, "different" or "hard to understand" the concrete manifestation of negotiations,but that is not important. Some people blindly believe that negotiation is the use of foreign-related facts and figures to speak, and the facts and data are common. Similarly,some foreign countries’ negotiators to negotiations with each other to maintain harmonious relations, they will notice the similarities between both cultures, while ignoring their differences. Let's look at an example.In 1992,negotiators from China and other 12 experts of different professions to form a delegation to the United States purchases about 30 million U.S. dollars of chemical equipment and technology. The US naturally does everything possible to satisfy them. One of them is negotiations in the first round of the delegation sent to each of them a small souvenir. The Souvenirs packaging is very particular is a beautiful red box,red for advanced. But when the delegation was pleased to open the box when face-to-face in accordance with the Americans,Everyone's face appears very not the nature actually--there is a golf cap,but the color is green. American businessman's intention is: after signing the contract,and everyone to play golf. But they don’t know the "be a cuckold" is the biggest taboo in Chinese men. Finally the delegation did not sign the contract,not because the Americans "insult" people,but because they work careless,and even don’t know the common sense that Chinese men taboo "be a cuckold". How can we feel free to tens of millions of dollars project to them? It can be seen that the failure of the Americans negotiation is due tothey do not understand the Chinese culture.From the above examples,we can learn in business negotiations,if we do not attach importance to each other's cultural differences, the negotiations are likely to lead to failure.2. Cultural differences on the impact of international business negotiationsThe impact of culture on negotiations is extensive and profound,and different cultures will naturally divided people into different groups, this region, the difference between their respective groups are bringing people of different cultural groups tend to alienate each other; On the other hand, different cultural communication and exchanges between people are also obstacles. Therefore,the requirements of the negotiators to accept each other's culture, but also by cultural differences,unmistakably reveals that the purpose of understanding of each other's behavior,and they have been accepted by the other party, and ultimately reach a consensus agreement.Overall, the impact on culture negotiations are in following several aspects:2.1 the communication processCultural differences on the communication process of the negotiations,first of all is the performance of the communication language in the negotiation process. Language is a bridge of any country, any region and any nation. States companies, individuals to conduct business negotiations, we must first have the language to this. The differences language of international business activities is the most direct and clear. Such as China's "white elephant" brand batteries,to the English "White Elephant" it would cause bad associations.Because the "White Elephant" In addition to the name ofanimals that have two meanings: "The owner did not use, but may be useful to others; do not reuse things." Solve the language problem is very simple,you can hire a translator or use a common third language to talk. While the negotiators of the language used in a variety of cultures with higher fitness, but no matter what, the difference is obvious. Such as Japan, Brazil and France Culture,the Japanese style of business communication is the most polite, more positive commitment to the use of recommended and guarantees,and less use of threats, commands and warnings of freedom of speech, their manners of speech style, The most prominent is that they do not often use "no", "you" and facial gaze, but to maintain a period of silence; Brazilian businessmen to use "no" and "you" at the higher frequency,their negotiation style seems more presumptuous, and it seems not lonely in the negotiations, to gaze at each other and touch each other from time to time; French businessmen negotiating style is all the most presumptuous, in particular, their use of threats and warnings at the highest frequency,in addition,they are still very frequent use of interrupted, facial gaze, as well as "no" and "you". It can be seen, only to clarify these differences that can avoid the reticent Japanese,Brazilian over enthusiasm or the French’s misunderstanding of the threat, which achieved the success of international business negotiations.Cultural differences impact on the negotiation process not only in the process of language communication, but also in the process of non-verbal communication. Cultural differences will lead to different countries or regions in the body language of negotiations, the use of action language significantly different,or even the same language of action is diametrically opposed tothe transfer of information. For example, the vast majority of countries are in favor of nod his head for agree. But in India,Nepal and other countries that are certainly shaking his head,that is, shaking his head and smiling, that is positive meaning,some people just do it diagonally on the rise is still a good way,some people are a population frequency said "You are right! You are right!" but a continuously shaking his head,often make others do not know its true psychological and full of doubt. But negotiators shape, movement, language, awareness and use of the differences, also create an obstacle for the negotiations in communication.Cultural differences also can lead to the negotiators of the differences in communication. People of different cultures have their preferences and habits of communication and cross-cultural negotiations in the negotiating parties often belong to different cultures, have their own customary means of communication. Accustomed to different means of communication between the parties to conduct a more depth in communication, often cause a wide range of issues. From countries with a high culture of the negotiators and those from countries with low culture of the negotiators may be in different ways of expression during the negotiation process. From countries with a high culture of the negotiators may be chosen euphemism,indirect ways to express their meaning. While from low culture of the negotiators preference for using oral expression to negotiate,direct or receive a clear message,straightforward means to express themselves. These two negotiators from different cultures during the negotiations,the party think the other side is often too rough,while the other may think that the other side lack of good faith in negotiations, or misunderstanding the silence ofeach other's conditions for its approval.2.2 the negotiation styleThe negotiation style is the main bearing and the attitude which displays in the negotiations activities. the style of negotiations in the course of negotiators’ behavior, conduct and control of the negotiation process of the method and means. Negotiators negotiations Style with a deep cultural stigma. Culture not only determines the Ethics Code of Ethics for negotiators,but also affects the way of thinking negotiators’ behavior and personality,so that make the negotiators of different cultural backgrounds form a very different style of negotiation. Negotiating style of the negotiation process for the negotiations between the two sides approach the relationship,contacts, and even the structure of the negotiations has a direct impact.Adhere to cultural differences,negotiating styles can be divided into two types: the negotiation style of Oriental and Western style negotiations. Oriental style is based on negotiations as the background of oriental culture of Asian countries negotiation styles,with Japan,South Korea for a typical representative:Japanese business men are conservative,attention to status-oriented,credit and the initial cooperation,co-dependent relationship between stress and good at negotiating. Japanese attached great importance to the negotiations in the transaction to establish harmonious interpersonal relationships. If there had been contacts with Japanese,before the negotiations should be recall the past exchanges and friendship between the two sides,which will be beneficial to the next negotiations. They did not support and habit the direct, purelycommercial activities. If it is the first time to establish trade relations with Japanese, the party responsible for higher status in charge visits in opposite party enterprise at the same level status person in charge is extremely important,it attached great importance to Japanese companies and the trading relationship with you. When negotiations with Japan,it’s the best to send staff rank and status at high-level than the other side. This will facilitate the conduct of the talks. It should also be noted that Japanese women's status in society is lower,generally they not allowed to participate in the operation and management of large companies activities,the Japanese are also in a number of important occasions of non-female. Therefore, when encountered formal negotiations generally not appropriate to allow women to participate in, or else they may be skeptical, and even expressed dissatisfaction.Korean character stubborn, often stuck to their own views in the negotiations and will not easily compromise. In this case we must grasp the strategy, it is necessary to adhere to argue,but also common sense to master a certain sense of propriety,and sometimes also need to be patient. On the other hand,South Korea in the negotiations seldom to express the views directly, often need the other side to try to figure out, in order to accurately understand the meaning of each other,South Korea may ask the same question repeatedly,so that when making decisions to ensure the correctness. And South Korea signed a contract does not mean that their success will not be changed, for other reasons they would seek to amend or re-start negotiations with you.Western-type style of negotiation is based on Western culture of Europe and the United States as the background styleof negotiations. The main representatives are the United States and United Kingdom.Americans often talk about "Business is Business" (business to the business) means doing business need to not recognize one's own closest relatives, insist on the principle of things not for people. "Time is money","money is everything" is the unswerving credo of American. Their business activities is often straightforward,be anxious for success,business came straight to the point, they always picking up the phone to talk,sit down and get straight to the point,They calculate the progress by the hour and the number of days, their opponents often feel pressure from them. American businessmen do not like the use an agent or participate in negotiations with the consultant,give others the impression that they can say on behalf of the company. They like to sit down to do business immediately. In addition,the United States businessmen attached great importance to economic benefits, they have a slang called: "Bang for Buck", that is, with minimum capital investment to obtain the greatest benefit.British merchants engaged in commercial activities pay more attention to informal traders than other countries in the world,but also more conservative. Even today, the world has entered the electronic information age, in the UK by telephone to talk about business is unacceptable. British businessmen are more willing to make full preparations in advance, and then face-to-face talks. As long as they do not believe that the details of a settlement will not solve, they will never sign, all must have to do as rule. As a result of the British very great importance to the position, the title is also very important to them. Therefore,the selection status of the person as a broker of highly influentialbusiness,political forces and the role of trade unions in the business also can not be neglected.Of course,it also must pay attention to the actual negotiations process, although the same cultural background of the negotiators, the talks there was a clear difference, but subject to sub-culture,as well as other factors,the same cultural background of individual negotiators, the negotiations style can be very different.2.3 Cultural valuesCultural values is measure the consequences of people's behavior and standards. They affecting the way of people understanding the problems and will give rise to a strong emotional impact. In different cultures,values will be very different. Culture in a very appropriate behavior in another culture may be seen as immoral. For example,Americans believe that nepotism is immoral, however it as an obligation at the majority of Latin American culture. Therefore,the Understanding of a certain society in popular as well as these ideas in the personal behavior the degree which respects is very important. Our discussions here will focus on those activities is essential to understand the socio-economic values,more specifically,is these for promote the cross-cultural communicative competence and the values is worth noting.2.3.1 EthicsChina has heavier ethics. "Acquaintance" and "relationship" has its own special meaning and significance, once the relations have been established,the two sides have become acquaintances or friends, and generous concessions to help the situation appear, and the degree of trust and tolerance will be improved,so the Chinese people have more oral agreement.Americans is not the case,they do not pay attention to cultivating the feelings of both sides, and attempts to separate business and friendship. To deal with the problem, often used the legal means, lawyers come forward to solve the problem is common,it is flexible and not rigid,we should clearly recognize this point. However,once sign the contract,they are very much focused on the legal contract, the performance of the contract is higher. The Chinese delegation to the West,maybe a long time no one could entertain,and this misunderstanding of the people are not interested in their visit; Europeans come to China, No matter what they do may find that there are people who accompanied,and this misunderstanding of the people lack of trust in them. Of foreign visitors, a senior care too much, not to mention dinner, often mistakenly believe that this expressed his company's products or have a preference, this in fact is the Chinese hospitality, This can lead to subsequent disappointment, and even complain.2.3.2group awarenessIn the course of the Chinese and Western cultural traditions and different cultural values, on the negotiations issues tend to have a confrontation or misunderstanding. China's national character has a very remarkable phenomenon, that is Settles on the face or the dignity. At the negotiating table, if make a choice from "decent" and "interest", both the Chinese people will often choose to "decent." Why do the Chinese people want to save face at all costs? Because of the ideological core of Chinese culture is a group consciousness. In accordance with the sense that each one is not a separate person,but living in a certain social relations, and no face will not the face of others, there is no face on the people and will not be able to live in the social andgroup life,and may even be abandoned by society and the groups. But not like Westerners,they value the interests of negotiations,they will not hesitate to choose interest from "decent" and "interest" of the two. Chinese people regarding negotiations result whether can bring honor for their face, looks extremely important,as well as some Western negotiators in their works cautioned China in the talks, we must note that use of China's national character. It is clear that only a correct understanding and properly grasp the existence of Chinese and Western differences in national character, can effectively help us in a timely manner to correct our own shortcomings and strengthen our own advantages and use of other's shortcomings to collapse of other's strengths.2.3.3 the concept of collectiveChina's concept of collective a stronger emphasis on collective responsibility,Therefore the negotiations pattern basically is the collective, but to make the final decisions are a decisive one, and even the decisive one simply has not entered the stage. This is known as the cultural experts of "high from the right to culture",in the event of difficult issues more complicated, the negotiators on the difficult decisions; and the Western culture of Jurists which was referred to as "low from the right to culture",on the surface is one or two people out,negotiators have been given the appropriate permissions,or assisted in its decision-making think-tank,which in the negotiations,the sole responsibility of the negotiations were heavier, higher and more flexible.2.3.4 the concept of timeConcept of time and how it decided the people's action plan for international business negotiations has a broad impact of theinvisible. The daily negotiations behavior manifests observes the difference aspect of time may be is the most obvious results of the performance. Jewish businessmen attached great importance of time. They always believe that time is not money, time and goods, is the capital to make money. Money can borrow, but time can not be borrowed,the time is more valuable than money. A wealthy Jewish income of 200,000 US dollars monthly have been considered such an account: his daily wage is 8 1000 U.S dollars,then about 17 U.S. dollars per minute. If he had been disturbed and waste 5 minutes, then is the equivalent of stolen 85 U.S. dollars in cash. Strong concept of time improved the efficiency of the Jews, they are often at work in seconds and every second counts. On the Jewish people, never appear leave early,late,or to stall for time and so on. In the business activities of the Jews "Uninvited guest" is almost as the same as the “unwelcome person”,because uninvited guests will disrupt the timing of the original, and waste everybody's time. For the time extremely mean of the Jewish,in the time to discuss the concept of time is stronger. Before Jews in the negotiations, the time must have been agreement. They agreed not only in a certain period of a day,but also appointment "from the starting points to a few minutes to talk about." During the meeting, in addition to polite greetings outside, the Jews immediately to discuss business, this is have good manners and good performance, at the same time that mean respect of each other.3. how to deal with the cultural differences on international business negotiationsOnly recognize and accommodate cultural differences can take the whole process of negotiations in response to。
商务英语专业毕业论文范文精选
商务英语专业毕业论文范文精选随着全球经济一体化的发展,商务英语在当今社会日益重要,因此各高校都纷纷开设商务英语专业。
下面是店铺为大家整理的商务英语专业毕业论文,供大家参考。
商务英语专业毕业论文篇一:《商务英语写作能力培养思考》[摘要]商务英语写作能力是对外贸易活动中一项非常重要的能力,走访企业和问卷调查表明用人单位对商务英语专业毕业生的写作能力满意度并不高。
从校企合作模式角度来探讨如何更好地培养商务英语专业人才,以期为高校商务英语专业人才培养提供一定的借鉴意义。
[关键词]商务英语写作能力;人才培养模式;问卷调查及走访随着中国与世界各国的经济贸易往来日趋频繁,企业需要大量既掌握国际贸易商务知识与技能,又具有扎实的语言基本功和跨文化交际与沟通能力的复合型英语人才。
商务英语写作能力则成为国际贸易企业相互沟通、促进业务开展、顺利达成交易、建立友好合作关系等贸易活动的重要桥梁。
作为国际电子商务有效沟通的重要途径之一,商务英语写作能力在国际贸易中起着非常重要作用。
明确、清晰、积极、有人情味、有说服力电子商务邮件和沟通是有效的润滑剂,能够帮助克服文化障碍,是英语核心能力之一。
因此,商务英语写作能力对外贸从业人员尤为重要。
笔者以南京市100家中对外贸易企业作为研究对象,通过问卷调查和企业走访,发现目前的用人单位对新进人才的商务英语写作能力满意度并不高,本研究试图从校企合作视角探讨商务英语写作能力培养的有效模式。
一、现状及其问题商务英语写作能力包括一般贸易信函、贸易流程信函、商务社交信函、公司内部信函、及求职任职信函。
[1]89参考目前的本科及高职院校的商务英语专业人才培养方案以及一些学者的研究[2]34-41[3]30-34,问卷精选了与目前高校开设的商务英语课程内容相关度极高的8种商务写作知识与技能,下表是用人单位对这8种商务英语写作知识与技能满意度的评价。
表1企业对毕业生“商务写作知识与技能”的满意度(单位%)表1表明用人单位对商务英语专业从业人员的商务英语写作知识与能力的总体满意度不高,除了收发英文电子邮件以外,其他7种技能满意率都较低。
商务英语专业毕业论文参考范文
商务英语专业毕业论文参考范文随着经济全球化的不断深化,跨国间的社会、政治、经济、贸易、文化等交流也越来越紧密。
因此,社会需要大量的既精通某门外语又熟悉掌握国际商务学科中的某一领域知识的商务英语人才。
下面是店铺为大家整理的商务英语专业毕业论文,供大家参考。
商务英语专业毕业论文范文一:商务英语口语教学改革探讨摘要:近年来,目标导向型教学方法使教学活动从以教师为中心转向为以学生为中心,因此被广泛地应用于高等院校各个专业,但是在提高学生商务英语口语能力方面的研究还很少。
笔者以某高校国际贸易专业学生为例,探讨目标导向型教学方法在提高学生口语能力上的作用。
关键词:高校商务英语口语;目标导向型教学模式;口语教学一、引言随着我国和各国经济合作越来越多,国际交往日益增加,国际贸易专业陆续在各高校开办。
但是目前高校学生的商务英语口语水平不容乐观。
因此,如何提高高校学生的口语交际能力迫在眉睫。
而目标导向型教学方法强调在教中做,在做中学,可以将教学内容目标化,以达到目标作为实践的动力,在过程中有效融合知识和技能,让学生在学习过程中始终保持主动、积极地学习状态。
目标导向型教学方法做到了以学生主体为中心,把知识的学习和技能的掌握有机地结合了起来,对商务英语口语能力的提高起到了巨大的推动作用。
二、我校商务英语教学现状(一)商务英语口语教学目标商务英语口语的教学目标在于培养学生的英语交际技能,使学生能够运用英语完成日常对话以及相应商务活动,主要是为了让学生在商务情境中学习语言,通过学习语言进一步提高商务知识与技能。
(二)商务英语教学中存在的问题在一年的教学中,笔者发现:(1)学生的英语水平参差不齐,给教学带来了很大难度。
在入学时,学生在进行专业选择时有很大的随机性,他们并不了解国际贸易专业对英语口语的要求,很多学生英语底子较为薄弱;(2)也有一部分同学英语基础较高,但这类学生存在的一个重要问题就是比较适合于应试教育,“动口”能力远差于“动笔”能力,这也大大影响了口语教学的效果;(3)可能是受到传统文化的影响,很多学生羞于用英语进行表达,害怕出错,这也阻碍了英语口语课程的推进;(4)由于受到应试教育的影响,学生往往会觉得学习语法和掌握词汇远远重要于英语口语知识的积累,从而忽略了商务英语情境对语言学习的重要性。
本科商务英语专业毕业论文范文2篇
本科商务英语专业毕业论文范文2篇毕业论文范文一摘要本研究旨在调查全球化对商务英语专业毕业生就业的影响。
为了达到这个目标,我们采用了混合研究方法,使用了问卷调查和个案研究。
研究结果表明,全球化给商务英语专业毕业生就业带来了多样的机会和挑战。
然而,毕业生在就业过程中仍然面临着不稳定的就业环境和竞争激烈的市场。
引言随着全球化的不断发展,商务英语专业的毕业生就业形势也发生了变化。
越来越多的公司和组织正在寻求能够胜任国际商务交流的人才。
然而,在全球化的同时,商务英语专业毕业生也面临着许多就业挑战。
本研究旨在探讨全球化对商务英语专业毕业生就业的影响,并提供对未来就业策略的建议。
方法本研究采用了混合研究方法,包括问卷调查和个案研究。
问卷调查用于收集大量的毕业生就业数据,个案研究则用于深入了解个别毕业生的就业经历。
我们对一所大学商务英语专业的毕业生进行了调查,共有200名毕业生参与了问卷调查,同时选择了10名毕业生进行个案研究。
结果根据问卷调查和个案研究的结果,我们发现全球化给商务英语专业毕业生就业带来了机会和挑战。
大多数毕业生认为全球化提供了更多的就业机会,特别是在跨国公司和国际组织中。
然而,毕业生在就业过程中也面临着不稳定的就业环境和竞争激烈的市场。
此外,毕业生需要具备优秀的跨文化沟通能力和实践经验才能在全球化时代脱颖而出。
结论在全球化时代,商务英语专业的毕业生面临着机遇和挑战。
为了增加就业竞争力,毕业生需要不断提升自己的专业能力和跨文化沟通能力。
同时,政府和高校也应该加强对商务英语专业毕业生的培养和引导,为他们提供更多的就业机会和资源。
毕业论文范文二摘要本研究旨在探讨企业社交媒体在商务英语专业中的应用。
通过对一家跨国公司的个案研究,我们发现企业社交媒体对商务英语专业学生的英语写作和跨文化交流能力有着积极的影响。
然而,企业社交媒体的应用也面临着一些挑战,需要综合考虑各种因素。
引言企业社交媒体在商务领域的应用越来越普遍。
关于商务英语专业毕业论文范文
关于商务英语专业毕业论文范文随着商务英语在高校教育中的快速发展,商务英语专业也越来越多学生选择了。
下面是店铺为大家整理的关于商务英语毕业论文,供大家参考。
商务英语毕业论文范文篇一:《商务英语口语模块化教学研究》【内容摘要】模块化教学是一种以能力培养为目标的教学方式,近年来受到高校教育领域的关注。
本文主要进行商务英语口语模块化教学的探索,通过分析商务英语口语的教学特点及模块化教学的要求,提出推进商务英语模块化教学的相关建议,以期能够提高学生的商务英语口语交流能力。
【关键词】商务英语口语;模块化;能力培养;情境教学模块化教学是以能力输出为导向的教学方式,强调教与学的统一。
合肥学院近几年大力推进模块化教学改革,并且取得了极大的进步。
2014年合肥学院的模块化教学体系改革项目获得国家级教学成果一等奖。
商务英语口语的模块化教学改革中既需要考虑模块化教学的基本要求,也要结合商务英语口语的教学特点,以期更好地培养学生的综合运用能力。
一、商务英语口语教学的特点商务英语口语主要是针对国际经济与贸易或者国际商务的学生设置的课程。
要求学生能够用英语进行商务交流和谈判。
商务英语口语课程的主要内容包括从机场接人到与外方交流及谈判的各个环节。
商务英语口语教学呈现以下特点。
(一)实践性强。
商务英语口语重视实际英语交流能力。
商务英语的学习目标是使得学生能够流利用英语进行商务交流,而不是简单地熟背单词和句子。
无论是机场接待外宾还是与外宾讨价还价,都要求学生能够用英语完成相应的任务。
教学过程中强调实践性,要鼓励学生积极参与对话训练。
(二)双语教学。
商务英语口语要求学生除了具备国贸的相关专业知识,还要能够熟练进行英语会话,教学过程中必然要求双语教学。
学生原有的英语基础可能并不相同,口语表达能力也有差异,因此在双语教学过程中要注意不同学生的掌握和应用情况。
(三)情境教学。
商务英语口语涉及的内容大多会涉及机场接人、预约会面、设宴招待、商品介绍、讨价还价、支付条款谈判和装运与保险等环节。
商务英语专业毕业论文
商务英语专业毕业论文作为一门应用学科,商务英语既要让学生学习丰富的商务知识,又要学习商务方面的各种英语表达,提高商务英语综合水平。
下面是店铺为大家整理的商务英语专业毕业论文,供大家参考。
商务英语专业毕业论文范文一:医学院商务英语论文一、研究对象和方法1.研究对象作者所在学校2012级五年制临床医学系学生,共532人,男284人,女248人。
其学习公共英语时间为一年半,即从大一入学即开设公共英语课程,目前为大二下学期,之前并未是接触过商务英语课程。
2.研究方法通过问卷调查以及与学生面对面的谈话获取其对商务英语课程的看法,设计内容包含“你之前是否接触过商务英语知识”,“你是否对于商务英语相关课程感兴趣”,“你是否会选择商务英语作为英语提高课”等选项。
通过查阅有关文献资料并依据有关学科的理论方法,初拟了调查问卷,并在调查前进行了信度和效度的检验,本研究共发出调查问卷500份,实际回收478份,回收率95.6%。
二、结果在I选项“你是否对于商务英语相关课程感兴趣?”中,72%的学生选择了“是”。
在II选项“之前有接触过商务方面的知识么?”中82%的学生选择了“没有”。
在III选项“你认为医学专业学生是否有必要学习商务方面的课程?”中63%的学生选择了“是”。
在IV选项“你认为商务相关课程对你是否会有求职或创业方面的帮助?”中78%的学生选择了“是”。
在V选项“你是否会选择商务英语作为英语提高课?”中70%的学生选择了“是”。
数据表明大部分的学生对于商务英语课有兴趣并希望作为提高课开设。
三、讨论结合调查问卷以及与学生的座谈,作者构思出商务英语教学改革的实施方案,其指导思想和目标为:(1)运用现代教育技术,改革教学模式、教学方法和教学手段。
具体是以多媒体教育为主导,更多的运用视频,图片等方式讲解。
(2)以学生为主体,更多寻求学生的反馈,激发学生的学习积极性。
(3)逐步实行分级教学,达到因材施教。
在教学改革的内容上,要求转变教学理念,以学生为中心安排实施教学计划。
商务英语英文版毕业论文[修改版]
第一篇:商务英语英文版毕业论文Putting Aside Some Money for the RainyDayEnjoying a Safely Happy LifeFrom People's Insurance Company (group) of China enlarge to the whole insuranceMajor: Business EnglishClass:Class 2 of 2007 Grade Name:xxxStudent ID:xxxxxxAbstractThe old said: “Nothing is so certain as the unexpected.”When people faced misfortune,sickness and disaster befallen all of a sudden that always made us feel quite alone and helpless mean a while. However, after the world’s development of insurance business, we can build a shelter for ourselves on the trip of our life to help us keep out the wind and rain, meanwhile, which can confirm our confidence. When I entranced into the insurance, firstly, I attended the training for the clerk freshly and acquired the qualification of insurance agent. Secondly, I went out of my company and started to touch the market, followed the charge to “run business”and familiar the basic process of insurance operation. At last, I should achieve to invite the customers, explained them the knowledge about insurance and identify the insurance policy. On this text I gave the truth state and feeling of affairs and which I realized and obtained to apperception the main idea of the specialized train and the treasure of group spirit. From these, I had my personal ability promotion and grasp human affairs of our society, to make a good beginning for the trip of my work.Key words: insurance;training; study; insure; invite the customers; written permissionFor the first time I entered my career to attend the meeting in the morning, I was attractive deeply by the atmosphere in the field of the meeting that their persistence and pursuit of insurance attract me greatly. They taught me by precept and example, the ship which I took which named IPCC started on its journey. I started my journey of insurance followed them and to experience the wonderful life in the world of insurance. The insurance is a piece of love and possession the awareness of insurance is become the necessary survival capability of our modern society. The former British Prime Minister Winston Churchill said: “I am convinced, for sacrifices so small, families and estates can be protected against catastrophes which would otherwise smash them up forever.”The journey of our life can’t be smoothly every times, though we are in the society which material civilization and scientific and technological civilization had extremely development, we still can’t avoid the nature of order that such matters as birth, death, illness and old age. Meanwhile we should overcome the accident which came unexpectedly and faced the fiercely pressure of competition. However, if we took insurance, that just like we sowed the beautiful flower of happiness which could bring us the harvest of fortune. She would open an umbrella for us before the cloudy and rainy coming to reduce the risk to us. Insurance is not the symbol of fortune but its safeguard. Buy the bills of insurance is not the consumption but the investment that could make your future better.My business knowledge had great improved by studying and training during a term, so I made a decision to myself that I must achieve brilliant achievements in this splendid industry. Work on the insurance must got the certificate about insurance agent which we should learn the basic law of insurance seriously and pass the examination. It’s a huge challenge and breakthrough to me because my major is English in my college times. I get up very early every morning then hurry to company and attend the training class for freshly to study the course seriously. When I back home every night I should revision the course seriously which I learnt during the day. Then I would fulfill the homework and sample examinations. When I come across the difficulty such as some professional words I would make a mark in the book and toask the teacher the next day. All the teachers explained to me patiently and take examples to make me understand deeply which make me had great progress.After that I attended a exam about the certificate about insurance agent which organized by the administration of insurance agent. I entered the exam room nervous in a hot summer for this time only could success and couldn’t be failing to me as it’s the conclusion of this period study. After two hours later, I got the excellent marks—90 to pass the exam, meanwhile, I got the certificate about insurance agent. The period of training is over. The manager arranged me to the Personal Insurance Department to exercise my market ability and got to the goal that combined the theory with practice. I visited the consumers with my charge everyday to found out their demands and how much they perceive the insurance during which I realized several basic processes that our company operation. That’s made me great mirror and promotion during my following work. I also learnt to invite some consumers to attend the product explaining meeting of our company. I combined what I had learnt with the imitation last several days showed the basically items to the consumers and explained patiently when they were understood a little that made the consumers very satisfied to me. However, not all of them recognized insurance for the first sight and invitation, even to sign bills in the first meeting. That need us to visit them more times, told them the knowledge and profit of the insurance. Everyday I worked hard to visit the consumers till list a bill totally by myself successful. In my opinion, that would be OK and I could take a breath, however, I never thought that consumer’s ID card would over date in two years. The consumer’s considered whether his profit could got easily in the future, he asked to changed his data information. Because the materials about him were handed on to the department concerned to check out by basic process of our company. In this circumstance, he should went to the Police government for I asked the cheeked guarantee department specially that they said he went to list a proof about his ID card wouldn’t use in two years. But he still couldn’t set his heart at rest and insisted on to changed the information materials which means that all of his billswould rewrite meanwhile all his materials should rechecked one by one. It brings me many troubles in my work.In our service industry we should make all our efforts to make consumers satisfied and think about them all the times. So I handle insurance procedure for him again, according to his mind, changed the beneficiary’s information which made him very satisfied with my service and he said “thanks a lot”to me. Heard this, I felt very excited though I was tired for the consumers’approved my work.I learnt that in service industry we should establish the consumer is first and think before customers were thinking, anxious before customers anxious, try our best to make the service better could win therespect ,understanding, trust and supporting. Thereby express the head effecting and the expansion of service work make the road extender and broader. In insurance is like this, so does others. Only experience the practical inthe society can people master the gnosis and enhance their abilities. That is to say, read a lot and make trip further. Through the contact with customers, I learnt the way how to get along with others, enhance the accomplishment, realized that before we are doing something should we get along with people quite well at first. Meanwhile, I learnt the life is not easy and work is hard. Only as busy as a bee is the truth and no one can successful in a haphazard fashion.The accident of BaiJing Bay caused civilian pay great attention on it, meanwhile it provide the companies of insurance great opportunity. Almost all of the news media reported the event, thus the leader of our company received the invitation from The First Time came to the scene of the accident and replied the journalists’report in which he gave a detail descriptions on the knowledge of family property’s insurance, then answered the questions that civilian misunderstands. By the survey of the civilian, we can know that most of them didn’t know the insurance at all; some of them even didn’t know the existing of this kind of insurance. Our company threw great promotion to propaganda by clerks of us, some of the citizens gradually have the conscience and demand to buy the insurance of family property in PICC. Some people lived in the strict that houses had damaged said that if they had known the accidentwould happened they should bought the insurance at first, but it’s late. Things do like this, no one will know the accident would happen. But when it happened, it was fried egg whites with black mushroom and ham to the one who bought the insurance. However, the accident to a family who didn’t buy the insurance were a huge burden just as add insult to injury. In this moment, the valuable of insurance is reflected totally.Through the experience of the internship in the insurance company, I enhanced in all directions and acquired great achievement. That gave me a basic experience to my work in the future. I am firmly confident that the road of my career would become broader and broader ensuring me a bright future.第二篇:商务英语毕业论文浅谈听说法在商务英语教学中的运用摘要:在经济全球化的进程中,我国与世界各国的经济合作越来越频繁,国际商务领域日益广泛,商务英语已成为重要的交流工具。
商务英语毕业论文
商务英语毕业论文引言商务英语作为一门重要的语言能力培养课程,对于商业领域的学生来说具有重要的意义。
本论文旨在探讨商务英语课程的重要性以及如何有效地提高商务英语能力。
商务英语的重要性商务英语是一种专门应用于商务交流的英语语言。
随着国际贸易的不断发展和全球化的进程,商务英语的重要性日益突出。
许多跨国公司和企业都要求他们的员工具备良好的商务英语能力,以便与国际客户进行沟通和交流。
商务英语的重要性不仅体现在国际贸易领域,也体现在国内企业之间的商务合作中。
随着中国经济的快速发展,越来越多的国际企业进入中国市场,这就需要中国企业家具备良好的商务英语能力,以便与国际企业进行合作。
商务英语课程的教学方法为了有效地提高学生的商务英语能力,商务英语课程应该采用科学的教学方法。
以下是一些有效的商务英语教学方法的介绍:1.沉浸式学习:商务英语课程应该注重让学生在真实的商务环境中运用英语进行交流。
通过模拟真实商务场景的角色扮演和商务案例研究等活动,学生能更好地理解商务英语的应用,并提高他们的语言表达能力。
2.听说训练:商务英语课程应该注重培养学生的听说能力。
通过大量的听力训练和口语练习,学生能够更好地理解商务英语的听力材料,并能够流利地进行口语表达。
商务英语的听说能力对于有效的商务沟通至关重要。
3.阅读写作训练:商务英语课程应该注重培养学生的阅读和写作能力。
通过阅读商务英语的文章和写作商务英语的邮件和报告等活动,学生可以提高他们的阅读理解能力和商务写作能力。
商务英语的阅读写作能力对于有效地进行商务交流和文件处理是很重要的。
商务英语能力的提高为了更好地提高商务英语能力,学生需要付出一些努力。
以下是一些建议:1.多练习口语:学生应该多参加口语练习活动,例如参加商务英语角、进行商务英语演讲等。
通过与他人交流和演讲,学生能够提升他们的口语表达能力和沟通能力。
2.多读商务英语材料:学生应该多读商务英语的文章和材料,例如商务新闻、商务杂志等。
商务英语类毕业论文
商务英语类毕业论文范文一:商务英语阅读教学论文1建构主义理论(1)学习者建构他们自己的学习;(2)新的学习依赖于学生已有的理解;(3)社会互动起着至关重要的作用;(4)需要真实的学习任务确保有意义的学习。
课堂变成的一个小型社会,学习者们联合起来参与活动,讨论和反馈。
教师的作用是促进和指导,而不是命令。
自主学习,社会关系的互惠互利和教师授权是建构主义课堂的特色。
学习者能够深入理解教学材料,理解建构的本质,以及建构复杂认知地图把体系与他们的理解认知连接起来。
认知建构主义主张使用三种教学方法来提高改善学习者的自主学习:首先,直接传授。
直接传授给学习者有关学习和学习策略的知识,帮助学习者建构他们自己的学习理论,补充改进他们不完善不正确的自主学习理论。
第二,使用同侪指导和学习。
和同学讨论能够帮助学习者建构他们自己的自主学习理论。
第三,倡导合作学习。
在合作学习的过程中,学习者能够交流学习经验,丰富自己的自主学习理论。
2商务英语阅读教学存在的一些问题2.1高职学生英语薄弱随着最近几年我国高职院校的不断扩招,而生源数量在逐年下降。
因此,大多数高职院校的录取分数呈现出一种下降的态势,尤其是英语的分数下降的更为明显。
大部分商务英语专业的学生英语都很薄弱,基本的听说读写技能都未过关。
由于商务英语的专业性较强,涉及领域特别广泛,体裁灵活,专业词汇多,阅读中长句难度特别多,学生初次接触商务英语阅读,一片茫然,无从下手,更谈不上积极性和主动性了。
2.2专业师资整体素质不高担任商务英语阅读课的教师大部分都是语言专业出身,他们英语水平较高,听说读写译的能力较强,掌握了一些英语教学方法。
但是,大部分教师缺乏对商务知识全面地系统地学习掌握,他们对商务知识的学习一般都是碎片式的。
在商务英语阅读教学时,很多都是现学现教,许多教师都缺乏企业一线的工作经历。
商务英语阅读的师资素质导致了商务英语阅读的教学效果不是很理想。
2.3课堂教学以教师为中心目前,我国大部分商务英语阅读课堂教学中,课堂活动仍以教师为中心,教师是课堂活动的组织者,采用的教学方法还是以语法翻译为主,试图将大量的信息灌输到学生头脑当中。
有关商务英语毕业论文范文
有关商务英语毕业论文范文作为一门应用学科,商务英语既要让学生学习丰富的商务知识,又要学习商务方面的各种英语表达,提高商务英语综合水平。
下面是店铺为大家整理的有关商务英语毕业论文,供大家参考。
有关商务英语毕业论文范文一:商务英语中商务文化的重要性摘要:随着全球化经济的发展,在各国的日常经济贸易等方面也愈来愈重要。
我国自从加入到世贸组织之后,和各国的经济往来也日益频繁,这就需要商务英语的应用。
而在我国的商务英语的教学过程中,由于在诸多层面还存在着不完善之处,所以在商务英语的教学整体效果还有待进一步优化。
作为专业英语,商务英语的教学过程中,要能和国际商务专业的知识和英语技能得到有效的融合,这样才能有效适应国际化发展的潮流。
基于此。
本文主要就商务英语教学中商务文化的内涵及培养的重要性进行理论分析,然后对国际商务活动中的商务文化的差异性,及商务文化在商务英语中的体现加以详细分析,最后结合实际探究商务英语中商务文化培养的策略。
关键词:商务英语;商务文化;重要性引言经济的一体化发展背景下,使得商务英语的作用愈加的重要,在时代的不断变化的今天,商务英语的教学内容以及模式也有着诸多的变化。
但是商务英语教学中的商务文化是教学的重点,如果不能充分重视商务文化,商务英语的应用过程中就会带来诸多的麻烦。
商务英语作为比较特殊的语体,从本质上来说是语言类的学科,但从其在实际的应用情况来看,商务英语更像是社会技能的学科。
尤其是在商务活动的开展过程中,商务英语的作用更为有着其独特性,在跨文化的商务交际能力方面的作用发挥就愈发突出,在这一背景下加强商务文化字商务英语中的作用发挥理论研究,对商务英语的教学水平提升就有着实质性意义。
一、商务英语教学中商务文化的内涵及培养的重要性分析(一)商务英语教学中商务文化的内涵分析。
新课程标准的实施要求下,对商务英语专业的教学有了要求上的提升。
商务英语教学主要是培养专业性的人才,但是在实际教学中,一些老师对语言和技能的教学比较重视,在商务文化方面的教学就忽视了,这对商务英语的实际应用的效果就有着很大的影响。
商务英语专业毕业论文精选
商务英语专业毕业论文精选随着全球化经济的发展,在各国的日常经济贸易等方面也愈来愈重要。
我国自从加入到世贸组织之后,和各国的经济往来也日益频繁,这就需要商务英语的应用。
下面是店铺为大家整理的商务英语专业毕业论文,供大家参考。
商务英语专业毕业论文范文一:高职商务英语翻译课程改革分析[摘要]本文结合我院的实际情况,以就业为导向,从课程定位、教材改革和教学模式等方面着手,探索高职《商务英语翻译》课程的改革方向,以期优化该课程教学设计,有效提高教学质量,为学生的就业岗位需求服务。
[关键词]高职;商务英语翻译;课程改革1引言根据《高等职业学校专业教学标准(试行)》,《商务英语翻译》课程是“高等职业学校商务英语专业学生的职业技能课”,在整个专业课程设置框架及人才培养体系中的地位不可忽视。
然而,目前该课程普遍存在“课程设置和教学内容本科化、缺乏职业针对性、师资学科型”的问题。
(江晗,2010)针对这些问题,本文结合东莞职业技术学院(下称“我院”)的实际情况,就课程定位、教材改革和教学模式等方面进行初步探讨,提出高职《商务英语翻译》课程的改革方向。
2课程定位高职英语专业翻译课容易走入定位不清的误区。
有的学者提出“现有高职、高专已经成立的翻译系或翻译方向最好主要以证书培训为主要目标”(穆雷,2008);有的院校干脆将课程目标单纯定位为通过全国商务英语翻译考试、获取证书。
但是,通过走访我院用人企业得知,外语等级证书和翻译证书都不是企业所看重的指标或用人条件,真正的实践应用能力和职业素养才为用人单位所器重。
因此,不适合将考取翻译证书作为该课程的定位和目标,但可作为辅助手段,提高学生的学习兴趣和动力。
笔者认为,高职《商务英语翻译》课程的定位,取决于学生自身的能力水平及毕业后的就业岗位所需。
一方面,高职学生的外语水平基础较差,特别是双语转换能力较弱,即使经过一学期或一学年的翻译课程学习,也难以胜任高端的会议交替传译,更不用说同声传译,只适合进行初级的口、笔译工作;另一方面,就我院以往毕业生的就业情况来看,没有专门从事翻译行业的专职译员,所以不能照搬培养专职译员的外语专业本科或研究生人才培养模式来对高职学生进行教学,而应该按实际情况来做出切实的课程定位,以指导该课程的开展,培养毕业生工作所需的相应翻译能力。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
(第一篇)S.W.O.T. AnalysisIn modern strategic management and planning, SWOT analysis is a widely known diagnostic tool. SWOT analysis refers to understanding the strength and weakness of the competitors relative to oneself, and realising the opportunities andthreats that the environment may impact on one's business. Interestingly, SWOT analysis was already advocated by Sun Tzu more than 2,000 years ago when he said :"Know your enemy, know yourself, and your victory will notbe threatened.Know the weather, know the terrain, and your victory willbe complete.In fact, "know your enemy, know yourself" is probably the most well-known phrase in Sun Tzu's Art of War. It is alsothe most cited phrase. Even Mao Tse-tung was known to say, " Know your enemy, know yourself; hundred battles, hundred won". Similarly, many Japanese samurai warriors in the past had quoted aspects of this particular famous phrase by Sun Tzu. In my lectures to executives around the world, I have often used this phrase to argue that what we now commonly called SWOT analysis is not a modern "invention" from the Western world. Rather, it originated in China more than2,000 years ago. It is a pity that the Chinese have notbeen able to exploit the wisdom that underlies this sayingby Sun Tzu. Let me explain."Know your enemy, know yourself" is tantamount to knowing one's strengths and weaknesses relative to those whom we are fighting against (e.g. the competitors, in the case of business). Similarly, "Know the weather, know the terrain"is tantamount to knowing the opportunities and threats posed by the environment. They are the external or uncontrollable factors. Interestingly, in business we also have suchexternal factors that affect the way we do things. For example, we often talk about the business climate (the weather) and the physical or infrastructural factors (the terrain), and how they can impact on the conduct of business. Thus, while it is very apparent that while theinfrastructural factors are in Asia's favour right now (twonew world class international airports have just been openedin Malaysia and Hongkong), the business climate has been dampened by the financial crisis that began in July 1997. Ironically, many of these external factors are beyond the control of any single country.Besides understanding the direct application to SWOT analysis, what is interesting to note is that Sun Tzu apparently placed more emphasis on understanding the enemy and oneself first. This is not only evident in thequotation cited earlier, but is also supported by another ofSun Tzu's saying:"He who has a thorough knowledge of the enemy and himself is bound to win in all battles.He who knows himself but not the enemy has only an even chance of winning.He who knows not the enemy and himself is bound to perish in all battles."The need to place greater emphasis on understanding the enemy and oneself may not be very apparent to many readers. However, on closer reflection and analysis, there isprofound logic in Sun Tzu's arguments. In war, and businessis no different, the probability of winning or losingdepends a lot on whom you are fighting against. You may be very strong, but if your competitor is much stronger thanyou, you become weaker by comparison. The chances of winning are then greatly diminished. In other words,absolute strengths alone do not determine the outcome of a competition. Rather, winning or losing is based more on relative strengths. What is important to recognise is thatyour strengths or your weaknesses do not change overnight.In other words, they remain relatively constant or static.In contrast, in any competitive situation, whether you are weaker or stronger will be determined by your competitors(or enemies in the case of war). If your competitors are weaker today, you are stronger. However, you will become weaker in the face of a stronger competitor! In essence,competitive forces are dynamic and changing all the time. By focusing on the competitive forces, you will be "forced" to be more responsive, adaptive and flexible. In the process, the management of change and learning how to overcome changes will become an intrinsic part of your behaviour and strategy development. This is what generals in war and senior executives are trained to do! Unfortunately, in actual operations or competitive situations, many generals and senior executives fall short of their training!There are other reasons to focus on the competitors first rather than oneself. Through detailed analysis of the competitors, it is possible to win even if you are weak! This can be done by avoiding the strengths of the competitors. In fact, this was exactly what the Japanese manufacturers did in the 1950s and 1960s.(第二篇)。