2019包装趋势预测

Future Trends S/S 19 Packaging Forecast

Introduction

WG SN’s In T ouch trend explo res a tactile world where the senses are re-engaged. T his translates to surfaces and materials that evoke different sensatio ns, and ergo no mic designs that are light, mo o d-enhancing and pleasing to both the hand and the eye.A sense o f wo nder is created with intensified packaging that uses vivid

colours and rich textures.

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040203S E A S O N A L S T A T E M E N T S

01 Packaging designs play with the senses:

designs accentu ate tactility with a clever u se of materials, finishes and ju xtapositions, from solid to liqu id and matte to shine

02 Surface pattern embraces the full spectrum o f light and co lo ur: designers

explore light and shade to create powerfu l optical effects

03 Materials and finishes are key: finishes are

intensified, with su rfaces and tactilities that may not be as they seem, whether a liqu id-like tou ch or an ethereal glow

04 Designs have a light, o therwo rldly touch: packaging plays with lightness and

transparency, opacity and layering, and exu des a light glow for a mesmerising effect

In Touch S/S 19

1. Luka Peri ć

2. Pin Them All

3. John Hogan

4. The Fox is Black

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4

25

6

3

5467 C

7687 C

711 C

150 C

7405 C

11-0601 TCX

7611 C

Cool Gray 7 C

551 C

566 C

S /S 19

The In Touch colour palette features a v ibrant mix of shimmering pastel brights that work well with

contrasting finishes of high-shine and matte surfaces.These softer, highly tactile hues are accentuated when they are juxtaposed with saturated shades of bright yellow, letterbox red and cobalt blue. Black and white ground the palette and offer a sense of definition and contrast, as well as mesmerising depth.

10249 C Metallic

10388 C Metallic

Chocolate Naive

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In Touch S/S 19

3

4

1

Materials ev olv e in lighter and more refined ways than prev ious seasons , and

experiment with v oluminous plastics, liquid pouches and sinuous glass for a captiv ating sense of fluidity. Tactile

elements such as silicone and rubber are worked in light,flowing casings. Transparent materials are featured in mirrored or faceted designs that refract light, and tinted designs create coloured shadows.

Materials

In Touch S/S 19

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1 2Finishes bring a dramatic touch to packaging, from glowing chrome and anodised metallics to mirror-shine foiling applied to papers and fluid glass. Plays on opacity are worked into coloured ombré washes, enhanced by extremely soft

v olumes. Coloured metallics add an extra dimension to the brights in the palette.

Finishes

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