新编剑桥商务英语课件中级Unit 2b
04 剑桥商务英语Unit 2b
Technical terms and words
Merger
Definition: The combining of two or more companies, generally by offering the stockholders of one company securities in the acquiring company in exchange for the surrender of their stock. Basically, when two companies become one. This decision is usually mutual between both firms. Horizontal merger: A merger occurring between companies producing similar goods or offering similar services. This type of merger occurs frequently as a result of larger companies attempting to create more efficient economies of scale. The amalgamation of Daimler-Benz and Chrysler is a popular example of a horizontal merger.
Unit 2b
Mergers & Acquisitions
Vocabulary
Merger n. 兼并,吸收合并 兼并,吸收合并Acquire vt.购入,取得所有权 购入, 购入 Product portfolio 产品组合 产品组合Acquisition n.购并 购并 Mergers and acquisitions or M&A 公司并购,兼并和收购 公司并购, Plummet vi. (价格)骤跌 价格)骤跌Economies of scale 经济规模 经济规模Takeover 接管,收购 接管,收购Consortium n. 联营 企业,财团Operator n. 运营商,运营公司 运营商, 企业,财团 Consolidation n. 创立合并 创立合并Deregulation n. (价格、费用等)撤销管制 价格、费用等) Over-capacity n. 生产能力过剩 生产能力过剩Diversify vt. & vi. 多样化 WebTV 网络视频 网络视频Equity stake 股权 股权R&D 研发部门 研发部门Portfolio n. 投资组合,产品组合 投资组合,产品组合Risk-free venture无风险投资 无风险投资 Destabilizing 不稳定的,破坏的 不稳定的, Prospect n. 可能性,机会,前景 可能性,机会, Payroll n. 在职人员工资表,公司员工薪水名册,工资总额 在职人员工资表,公司员工薪水名册, Function n. (职能)部门,重大聚会,宴会 职能)部门,重大聚会, Corporate functions 公司聚会 Undercut vt.&vi. 压价,与……..抢生意 压价, 抢生意 News release 新闻稿 Public Affairs Department 公共事务部
新编剑桥商务英语完整中级Unit 2bppt课件
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Text 2-7
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Got a lunch with a client or contact today? Are you
sure your objectives of the meal are clear? If your
answer to the last question is yes-having some nice
/show/unuSU9Bo39CljkFR.html(商务接待)
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Teaching Objective
To enable Ss to talk about corporate hospitality
To practice reading for gist and specific information
商学 院工 商管 理系 商务 英语
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Unit overview
Mixing business with pleasure: Speaking of suitable ways of entertaining corporate guests and discussing advantage and disadvantage of mixing business with pleasure; Reading an article about business socializing.
invite him to a round of golf 邀请他去打一场高尔夫 球
be fit his social status 适合他的社会身份 facilitate one-to-one conversation 有利于一对一交流 take it院商a学s工a chance to strengthen business ties 把此作
新编剑桥商务英语(中级)Module_2
Useful language from Module 2Wordlistbranch headquarters promotiontake part in call centre holding company recognition take seriously cash bonus manufacturing research and developmenttake with a pinch of salt corporation parental leave distribution centre pension reward trademark division perks subsidiary turnover flexible plant take care warehouse found (a company) position take onExpressionsPresentingGood morning and thanks for coming.Today I'd like to tell you about...If you have any questions, I'll be happy to answer them at the end.In my brief presentation we'll begin by looking at... First of all there's.../ and finally there's...Then I'll give an overview of...OK, let's move on to look at...One thing I'd like to point out is...Take a look at this chart, which shows...Here you can see...Finally. I'd like to talk about...So that brings me to the end of my presentation. Thanks for listening.Are there any questions?Module 2.1 Company benefitsBenefits and incentivesV ocabulary1) Ask students to work alone as they rank the ten items and then compare and discuss in pairs. Make sure they give reasons.ExtensionIn Part Two of the Speaking Test, students might need to give a one-minute presentation entitled, "What is important when choosing a job?". Put students in pairs and tell them to practise a similar presentation, taking turns to be the examiner or the candidate. Students can use some of the ideas listed in exercise 1. 2) 2.1 Students listen out for five of the benefits and incentives in exercise 1. Note that this is a similar task to Part Two of the Listening Test.Answers1 a company car2 flexible working hours3 parental leave4 an impressive job title5 a pension2.1 Listening scriptSpeaker 1 It's great because usually it means my wife can use the one at home and we even take mine away at weekends. I work for quite a relaxed company and they don't seem to mind how I use it for leisure.Speaker 2I thought it wouldn't change the way I worked after the first six months, but as they got older it actually became more complicated with getting them to school or if they wanted to do activities in the afternoon. But my boss has been really good about it and some days I can do a half day if I want and then I might work later on other days - or I take work home, which I don't like doing, but it's the only way... Speaker 3 It's actually the law now so they had to let me have it. It was only two weeks but at least I had time to help my wife out. Mind you, after all the late nights and crying I was really happy to get back to work for a while and have a rest!Speaker 4I've just been promoted from Assistant IT Technician to Chief Operational Network Administrator. It means I get a bit of a pay rise and new business cards with my name on. I'm not sure if I get my own office though.Speaker 5The problem for me is that I won't have enough to live on when I'm 60 and I can't afford a private plan. So I'll probably try and keep working for a few more years, and anyway, I heard the government is planning to raise the age of retirement...Is working for Xerox too good to be true?Reading3) Set students a time limit of about three minutes to answer the question. The aim is to find any benefits and incentives, but tell students not to read in too much detail at this stage.Answersopportunities for promotion, training and staff development, a pension*Note that the article also mentions a "reward and recognition scheme" which is another form of incentive.4) Now students read the article in much more detail to answer questions 1-5. Refer them to the Exam Success tip on reading the complete text before answering any questions.Answers1 B2 A3 C4 B5 CExpressions with takeV ocabulary5 As a quick lead-in, ask students to brainstorm collocations and expressions they can think of with take, eg take a day off, take a taxi, take a break, take off, etc.Answers1 take (Moloney's comments) with a pinch of salt2 take care of3 Take (Carole Palmer)4 took part in5 takes on6 takes seriouslyExtensionAsk students to write six new sentences using take from the exercise. They can relate the sentences to their own work or life, eg I'd take the news of a pay rise with a pinch of salt. (not so sure, doubtfully)Module 2.1 Company benefitsAsking questions about jobsSpeaking1) Tell students to imagine they were the journalist writing the article on Xerox on the previous page. They need to create the questions they asked during the interviews with Kim Moloney and Carole Palmer. The article offers clues as to the tense needed for each question. This exercise should be a review for students at this level and provides some basic questions for asking about a job.Answers1 How long have you been working for the company?2 When did you join (the company)?3 What was your first job?4 What are you responsible for?5 Where are you based?6 What would you like to do in the future?2) Students practice asking and answering the questions. If possible, try to pair students who haven't yet met in the class. Make sure the answers use the correct tense and give feedback.The PastGrammar3) Students match the three verb forms to the correct tense definitions.AnswersPast simple: startedPresent perfect: has movedPresent perfect continuous: has been workingRefer students to the Grammar reference on page 128. Suggest they also re-read the information on the present perfect and present perfect continuous in Module 1. Remind students that we tend not to use continuous forms with stative verbs. Also point out that verbs like work and live can often be used in the present perfect and present perfect continuous form with little change in meaning. The main change in emphasis is that the continuous form emphasises that the action is ongoing. You could also draw these timelines on the board to help clarify the meaning:Past simplePast NowX ↑Present perfectPastNowPast Now4) Students underline the correct verb form. When checking answers, ask students to try and explain their choice.Answers1 began2 trademarked3 became4 has been5 has been working6 has been7 took partPhotocopiable activity 2.1See page 162.5) Students complete the letter of application with the verbs in different tenses.Answers1 have been working2 joined3 have had4 have been considering5 has expanded / has been expanding (we are unsure if the expansion has ended)6 completed7 have been studying8 has agreedA letter of applicationWriting6) Begin by asking students if they have ever applied for a job. Elicit the process, eg Where did you find out about the job? Did you have to write a letter or fill in a form? This task resembles the format for Part Two of the Writing Test with students being given a text and then some handwritten notes. Ask students to underline key information. Make sure they realise that they must include the handwritten notes and stay within the word limit. If you are short of time this could be set as homework. If it is done in class, students could work in pairs and draft the letter together.Possible answerDear Sir or Madam,I saw your advert for the post of Personal Assistant to Overseas Sales Manager in yesterday's newspaper and I would like to apply for the position.As you can see from my attached CV, I have been working for a travel agency for the last six months, which I have really enjoyed. Before that I worked as a receptionist and secretary for two years.I have a good knowledge of English as I completed a course at college and I am also fluent in Italian having lived in Rome for the summer in 2006.Please note that my current manager has agreed to write me a reference. I look forward to hearing from you.Yours faithfully(students' name) Module 2.2 Presenting your companyCompany termsVocabulary1) This activity checks that students know some key vocabulary before starting. The definitions are in the information files on pages 126 and 131, or students can check in their dictionaries.During the task, make sure students know how to pronounce all the words. It may be helpful to drill the word stress in these words:distribution, warehouse, headquarters, subsidiary, corporation, division.PresentationsListening2) 2.2 For this first listening, students only need to listen out for the words in exercise 1.Answersheadquarters corporation divisions2.2 Listening scriptExtract 1 Good morning and thanks for coming. Today I'd like to tell you about the world's largest document management company. With a turnover of nearly sixteen billion dollars the Xerox Corporation develops and markets innovative technologies with products and solutions that customers depend upon to get the best results for their business. In my brief presentation we'll begin by looking at some of the key figures behind the company's success and how the company is structured. Then I'll give an overview of Xerox around the world and finally I'd like to talk about some of the trends affecting out market and its future growth. If you have any questions, I'll be happy to answer them at the end. So, here you can see, the turnover for last year was nearly sixteen billion dollars, with a final income of 978 million dollars. We operated from our headquarters in Rochester New York State in 160 countries with 55,000 employees, with over half of those in the USA. This next chart shows you how the corporation is split into four divisions. First of all there's Xerox Global Services...Extract 2And finally there's Xerox Innovation with five centres in the United States, Canada and Europe. Note that six percent of revenue was dedicated toresearch and development last year as the key part of our mission statement is, and I quote, "to help people find better ways to do great work." OK, let's move on to look at Xerox around the world in a little more detail. Take a look at this chart, which shows revenue by region. So about half our revenue is from the US market. Then Europe with over five billion dollars and the rest of the world with over two. One thing I'd like to point out is...Extract 3 Finally, how is the market for the document industry looking? Well it would be unrecognisable to the people who founded the orginal company in 1906 and even compared to the second half of the twentieth century. More and more offices are moving from black and white printing to color, and from paper documents to electronic documents. These are clearly the future opportunities and areas of growth in what is a total market worth an estimated 112 billion dollars...So that brings me to the end of my presentation. Thanks for listening. I hope it's been of interest. Are there any questions?3) Students can work in pairs and try to say the numbers. In order to check their answers, you could play the recording again so students can listen for pronunciation.Answerssixteen billionnine hundred and seventy-eight millionone hundred and sixtyfifty-five thousandhalffoursixfive billiontwo billionnineteen oh sixone hundred and twelve billion4) 2.2 Students listen again and write notes.Answers16,000,000,000 turnover978,000,000,000 final income160 countries55,000 employees half of 55,000 in the USA4 divisions6% of revenue dedicated to research and development 5,000,000,000 dollars revenue in Europe (over) 2,000,000,000 dollars rest of world revenue 1906 company founded 112,000,000,000 total marketPhotocopiabel activity 2.2See page 163.5) 2.2 Give students time to study the flowchart and read the expressions. Then, play the recording at least once for students to match the expressions. Afterwards, students could check their answers by reading the listening script.Answers1 A2 F3 F4 D5 A6 C7 B8 B9 B 10 D11 D 12 A 13 B 14 C 15 FPronunciation6) 2.3 Students might find the idea that we pause so often in a presentation quite strange, but it is a standard technique with experienced presenters, especially when talking to larger audiences. Play the recording and students mark the pauses. With more confident groups, let them try to predict where the pauses will go before listening. It might help to point out that we tend to pause whenever there is a full stop or comma, after signal phrases (Today/Firstly/Next), to separate key information (eg the name of a company), or to emphasise information (as in the presentation about Xerox - the world's / largest / document / management / company). Students can check their answers in the listening script on page 135 where the pauses are indicated already.2.3/2.4 Listening scriptPresenter Good morning/ and thanks for coming. / Today/ I'd like to tell you about/ the world's/ largest/ document / management/ company./ With a turnover of nearly sixteen billion dollars/ the Xerox Corporation develops/ and markets/ innovative technologies/ with products and solutions/ that customers depend upon to get the best results/ for their business./ In my brief presentation/ we'll begin by looking at/ some of the keyfigures/ behind the company's success/ and how the company is structured./ Then/ I'll give an overview of Xerox around the world/ and finally/ I'd like to talk about some of the trends/ affecting our market/ and its future growth./ If you have any questions,/ I'll be happy to answer them at the end.7) 2.4 This is designed as a drill and helps to focus students on intonation and stress, as well as pausing. It's a useful strategy that they can learn to apply to their own presentations. Drill it as a class, or students could also practice on their own at home.Giving a presentationSpeaking1) Ask students what kind of company they would like to run if they had the chance. Tell them this is their "dream" company and they are going to create it. Working alone, they make up facts and figures to fill in the first column of the table. The aim of the task is to give controlled practice of the expressions for presenting. Their ideas can be as far-fetched as they like.2) Refer students back to the expressions in exercise 5 on page 21. Students work in pairs and give their presentations. They may find it helpful to repeat their presentations at least twice so they could also change partners. The person listening takes notes and could also offer feedback and suggestions on possible improvements.ExtensionAfter students have give their presentations to partners, you could ask them to do the same again to the class. Also, students could follow the advice in the Learning Tip and record their presentation or transcribe it, marking pauses as they did in exercise 6 on page 21.3) Students prepare a full-length presentation about a company for their next lesson. This could be their own company or one they know well. Alternatively, students could research a company using information on its website and use this as the basis for a presentation. A memoWritingAsk students if they receive memos at work. What are they about?Who writes them? With pre-work learners, ask them if they can define what a memo is.4) Refer students to the Exam Success tip before they read the instructions.Answers1 All staff.2 Any staff with a company based pension scheme.3 There have been changes in the government pension laws.4 This will affect the current company based pension scheme.5 A presentation will be given by the Head of Finance on the changes and any effects.5) The next two exercises help students to write effective subject lines. Make sure students realise the importance of a subject line, which is to summarise the key content of the memo and help the reader to identify the purpose easily.Answerpresentation, changes, pension, schemeExtensionBefore students do exercise 6, ask them to apply questions 2-5 from exercise 4 to each of the memos in exercise 6. Note that all the memos are to "All staff".6) Students should begin by underlining any key words. They could compare these with a partner. Then they will need to choose the best three or four words to keep the subject lines brief.Possible answersMemo 1: Display of new factory plansMemo 2: Presentation on flexitime and home-working Memo 3: Spanish classes7) This is very similar to the writing task in Part Two of the Writing Test. It could be done in class (perhaps with students in pairs) or set for homework.Possible answerTo: All StaffFrom: (name of student)Date: 1st OctoberSubject: Presentation of new insurance policyTo offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.Module 2.3 Reading Test: Part fiveExam practice1) Students complete the table with words that are typically focused on in this part of the Reading Test. Answersprepositions articles conjunctions auxiliary pronounsverbsfor the because has whichto a so are whoof and do2) After students work in pairs, ask everyone to feed back to the class so ideas can be shared. It's also a good idea for students to use good dictionaries so they can check the word types beforehand.Possible answersprepositions articles conjunctions auxiliary pronounsverbsin an when have itat no article while does himby that3) Ask students to read the rubric carefully. They should always read the whole text first before trying to answer. You might want them to work in pairs and discuss possibilities. Draw their attention to the fact that many of the words will be those looked at in exercises 1 and 2, although other types of words may still be incorrect (see 10 in this text).Answers1 WILL2 OF3 WHO4 IN5 DO6 CORRECT7 TO8 AND9 CORRECT10 TAKE 11 FOR 12 CORRECTWriting Test: Part OneExam PracticeRefer students to the Exam Success tip. Students will be fairly familiar with this type of task now as they were introduced to the format on page 12 of Module 1 (exercise 3) and page 23 of Module 2 (exercise 7). For this reason, you can set exam conditions so students can work alone. Allow 10-15 minutes.Possible answerFrom: (student's name)Subject: Confirmation of seminar detailsDate: XXXTo: Assistant seminar organisersPlease note that I have booked Rooms 101 and 102 for the seminar next week. I'd be grateful if you would now confirm this booking and the final schedule for the event with security. Also note that Mr. Singh will be one hour late on the Monday morning.Exam self-checkRefer students to the advice in the Learning Tip. They should swap their work with a partner. It's helpful if students become used to commenting on and being supportive of each other's work.。
新编剑桥商务英语(BEC-中级-第三版)Module-2
Module 2 第二单元2.1ﻩBusinessTopicﻩpanyBenefitsﻩ商务话题篇ﻩ公司福利三、Vocabulary: Benefitsand incentivesbenefits n、福利incentive n、ﻩ奖励job titleﻩ职衔,职位, 头衔trainingand staff developmentﻩ培训与员工发展goodsalaryﻩ可观得收入pension n、ﻩ养老金flexible working hoursﻩ弹性工作时间,灵活得工作时间opportunities to travelﻩ旅游机会opportunitiesforpromotionﻩ升职提拔机会days offﻩ几天短假pany carﻩ公司配(给得汽)车too goodtobe trueﻩ好得令人难以置信client serviceexecutiveﻩ客户服务主管take…with apinch/grain of salt 对…将信将疑, 对…不完全相信oldandestablished 历史悠久resourcesdirector(human resources director得简称)人力资源部经理ﻩqualification n、资格tempﻩn、(temporary/temporary worker得缩略语)临时员工incumbent programme 在职员工培训课程,岗位培训课程humanresources 人力资源promote fromwithinﻩ提拔内部员工take on 接受, 招聘intake n、从外部吸纳招收得员工project manager项目经理growand maintain customer relationship发展与维持客户关系canteenn、食堂, 餐厅head office n、ﻩ总部,总公司brainstorming n、自由讨论,头脑风暴, 集思广益breakoutn、突破enpass vt、ﻩ包括, 包含sales and marketingﻩ销售与市场营销researchand development andmanufacturing研发与生产perk n、好处, 额外津贴, 外快final salary pensionscheme 按最终薪水给付得养老金计划budget n、ﻩ预算non-cash reward 非现金形式得奖赏once-in-a-lifetime adj、千载难逢得, 令人难忘得career goal职业目标seniormanagement 高层管理人员longevity n、长寿,长命;寿命for the long haul 长远地Xerox 施乐公司(财富500强公司之一, 总部所在地美国, 主要经营办公设备), 施乐(商标名,美国办公设备制造公司);影印,静电印刷品Global Services环球服务公司Uxbridgeﻩ欧克斯桥镇(位于伦敦西郊得一个小镇)Benefits and incentivesﻩ福利与奖励Employee Benefits员工福利1. LegallyRequiredBenefits 法律保障得权利Social Security社会保障ﻩUnemploymentpensation失业补偿Worker s’ pensation 工伤赔偿2.Retirement—related Benefits与退休相关福利Pension Plansﻩ退休金计划3、Insurance Related Benefits与保险有关得福利Health Insurance健康保险ﻩLife Insurance 人寿保险Accidentand Disability Insuranceﻩ意外事故与伤残保险4. Paid Holidays andPaidVacations带薪公假与带薪休假5、Others其她福利Local Conveyance Allowance交通补贴ﻩHousingAllowance 住房补贴MealAllowance伙食补贴HolidayBonus旅游津贴Incentivesﻩ奖励措施二、2、11、●an impressivejob title显要得职衔●training and staff development培训与员工发展●a good salary可观得收入●apension养老金●flexible working hours灵活得工作时间●opportunities to travel旅游机会●opportunities for promotion升值提拔机会●parental leave育儿假●daysoff andlongholidays短假与长假● a pany car公司配车2、参考词语与表达:new-hire training新员工培训orientation新员工培训,迎新会vocational training/professional training职业培训managementtraining管理培训develop a good training programme to keepthestaff motivated通过开发良好得培训计划来提高员工得工作热情Many entrepreneurs seem to view employee training and development as m ore optionalthanessential…aviewpoint that can becostly to both sh ort-term profits and long—term progress、许多企业家认为员工得培训与发展可有可无, 而非至关重要, 认为这对公司得短期利益与长远发展来说代价太高。
新编剑桥商务英语(BEC-中级-第三版)Module-2
Module 2 第二单元2.1 Business Topic Company Benefits 商务话题篇公司福利三、Vocabulary: Benefits and incentivesbenefits n. 福利incentive n. 奖励job title 职衔,职位,头衔training and staff development 培训和员工发展good salary 可观的收入pension n. 养老金flexible working hours 弹性工作时间,灵活的工作时间opportunities to travel 旅游机会opportunities for promotion 升职提拔机会days off 几天短假company car 公司配(给的汽)车too good to be true 好得令人难以置信client service executive 客户服务主管take… with a pinch/grain of salt 对…将信将疑,对…不完全相信old and established 历史悠久resources director(human resources director的简称)人力资源部经理qualification n. 资格temp n.(temporary/temporary worker的缩略语)临时员工incumbent programme 在职员工培训课程,岗位培训课程human resources 人力资源promote from within 提拔内部员工take on 接受,招聘intake n. 从外部吸纳招收的员工project manager项目经理grow and maintain customer relationship发展和维持客户关系canteen n. 食堂,餐厅head office n. 总部,总公司brainstorming n. 自由讨论,头脑风暴,集思广益breakout n. 突破encompass vt. 包括,包含sales and marketing 销售和市场营销research and development and manufacturing 研发和生产perk n. 好处,额外津贴,外快final salary pension scheme 按最终薪水给付的养老金计划budget n. 预算non-cash reward 非现金形式的奖赏once-in-a-lifetime adj. 千载难逢的,令人难忘的career goal 职业目标senior management 高层管理人员longevity n. 长寿,长命;寿命for the long haul 长远地Xerox 施乐公司(财富500强公司之一,总部所在地美国,主要经营办公设备),施乐(商标名,美国办公设备制造公司);影印,静电印刷品Global Services环球服务公司Uxbridge 欧克斯桥镇(位于伦敦西郊的一个小镇)Benefits and incentives 福利和奖励Employee Benefits 员工福利1. Legally Required Benefits 法律保障的权利Social Security社会保障Unemployment Compensation失业补偿Worker s’ Compensation 工伤赔偿2. Retirement-related Benefits与退休相关福利Pension Plans 退休金计划3. Insurance Related Benefits 与保险有关的福利Health Insurance健康保险Life Insurance 人寿保险Accident and Disability Insurance 意外事故和伤残保险4. Paid Holidays and Paid Vacations带薪公假和带薪休假5. Others 其他福利Local Conveyance Allowance交通补贴Housing Allowance 住房补贴Meal Allowance伙食补贴Holiday Bonus旅游津贴Incentives 奖励措施二、2.11.●an impressive job title显要的职衔●training and staff development 培训和员工发展● a good salary可观的收入● a pension养老金●flexible working hours灵活的工作时间●opportunities to travel旅游机会●opportunities for promotion升值提拔机会●parental leave育儿假●days off and long holidays短假和长假● a company car公司配车2.参考词语和表达:new-hire training新员工培训orientation新员工培训,迎新会vocational training/ professional training职业培训management training管理培训develop a good training programme to keep the staff motivated通过开发良好的培训计划来提高员工的工作热情Many entrepreneurs seem to view employee training and development as more optional than essential…a viewpoint that can be costly to both short-term profits and long-term progress.许多企业家认为员工的培训和发展可有可无,而非至关重要,认为这对公司的短期利益和长远发展来说代价太高。
BEC中级第二版unit 2b
Homework
Self-study 2b and exam practice. Write a letter of acceptance of 120-140 words.
It should be clear,appropriately formal and include the five listed points.
Language points
1. meet the expenses 支付,付清 Can you meet the amount? 2. put/leave/place sth at one’s disposal 把某物交给某 人自由处理 My reading room is at your disposal. 3. a keen theater-goer: a theater fan a keen gardener, keen competition Be keen on sth.: be interested in … He is keen on computer games.
BEC-II
Unit 2b
Corporate hospitality
Objectives:
To enable Ss to talk about corporate hospitality To practise reading for specific information and using phrases on making and dealing with invitations
Language focus
1 contact: 熟人,有业务关系的人,有利用价值的人 a person you may use to your advantage or who can provide you with important information the contacts in the city hall 在市政府里面的熟人 2. Social context: social setting / social environment 社交场合 3. Prospect: potential clients 潜在顾客,委托人或购 买者,前途,前景 e.g. She is talking warmly to several prospects. He has a great prospect since he is always diligent and smart.
BEC中级-Unit 2b Corporate hospitality
Sources of “先知”
• Onli trade press 行业刊物,etc • Offline sources: client’s hometown newspapers, trade publications, a third party (a friend, colleague, supplier, someone from within the client’s company “内间”receptionist, for example),books, annual reports 公司年报, etc • Observation (waiting, visiting, meeting)
Who is “彼”? 彼
• Your enemy in warfare • Your competitor in business • Your client in corporate hospitality or entertaining a client
Where is “战” happening?
• When you entertain your client, you are waging a war.
How is “胜” defined?
• You win the trust and confidence in you of your client. • A lasting relationship of trust and respect and cooperation
Mackay Envelop Company 66Question Customer Profile 客户简历
• Personal info. (name, nickname, phone, DOB, hometown, etc.) • Education (high school, college, extracurricular college activities, etc.) • Family (marital status, spouse, kids, etc.) • Business background (company, position, mentors 恩师, etc.) • Special interests (clubs, politics, religion, movies, etc.) • Lifestyle (medical history, drinking, smoking, food, personal goals, etc.) • The customer and you
剑桥商务英语中级第二版2a entertaining client
Unit 2a Entertaining a client
2. We are constantly striving to improve the quality of our service.
Constant adj. happening all the time or repeatedly
Unit 2a Entertaining a client
B. Reading 1
Read the customer satisfaction form of Signet House Restaurants (西格奈连锁酒店)and decide on the three most important criteria for you and give reasons for your choice (p19).
Unit 2a Entertaining a client
I have to say…我不得不说,这是一个直接向对方指出缺点 或抱怨的句型。
I got stopped at…我是在…给卡住了。注意被动语态表示出 无奈,并非主动停下来。
Customs是海关 customs office的简略形式。
6. Porter is happy to cater for all kinds of different parties.
Cater v. ~ (for sth/sb) provide food and services, esp at social functions 提供饮食及服务(尤指社交方面) e.g. cater for a party, banquet, etc 为聚会﹑ 宴会等备办食物
Unit 2a Entertaining a client
剑桥商务英语 Unit2b Company activities
a generous six weeks of annual holiday
Unit 2b Company activities
5. What really attracts them, however, is the fact that sales are growing by up to 41 per cent in countries like Poland and the Czech Republic.
e.g. The government has announced a programme to modernize the railway network. 政府宣布了一项高要求的计划,使铁路网现代化。 Our equipment is old; we need to modernize 我们的设备太陈旧了,需要更新
Materials needed: None
Unit 2b Company activities
Unit overview Investing in central Europe Warmer: T introduces the topic and elicits Ss’ experience/knowledge. Reading: Ss answer questions based on a diagram showing investment in central Europe. Language focus: Ss review the present simple/continuous contrast and stative verbs. Speaking: Ss discuss reasons for inward investment.
Unit 2b Company activities
剑桥商务英语中级unit_2资料
Company Benefits
An Overview of Unit Two
2.1 Business Topic (Company Benefits)
Vocabulary (Benefits & Incentives)
Reading
Speaking
Writing
(An article (Asking questions (A letter
good salary 可观的收入
pension n. 养老金
client service executive 客户服务主管
take…with a pinch of salt 对……将信将疑
old and established 历史 悠久
resources director 人力资 源部经理
无形的福利:老板的奖赏、晋升的可能性、舒适的工作环境等。
奖励措施(incentives):一个红包、一顿饭、一瓶酒、一次旅行机会
Listening
Listen to five short recordings. Which of the benefits and incentives in exercise1 is each person referring to? Speaker 1:__c_om__pa_n_y_c_a_r__________ Speaker 2:__f_le_x_ib_l_e_w_o_rk_i_n_g _h_ou_r_s___ Speaker 3:__p_ar_e_n_t_al_l_ea_v_e_________ Speaker 4:__a_n_im_p_r_e_s_si_v_e_jo_b__ti_t_le___ Speaker 5:__a_p_e_n_si_o_n____________
剑桥商务英语中级第二版 2b corporate hospitality
5). have the right atmosphere to talk about the business 有适当的谈论商务的环境 6). can concentrate on the work without distraction 可以不受干扰地把注意力集中在工作上 7). a chance to know the other person better 有进一步了解对方的机会
e.g. The promotion is a hook to attract consumers
Unit 2b Corporate hospitality
6. Then arrange a meal afterwards for the more intimate discussion about your company’s outstanding records Intimate adj. having or being a very close and friendly relationship
Unit 2b Corporate hospitality
B. Reading 1 Read the text and match each numbered paragraph with a title from the list first; then read in details to complete the sentence stems
e.g. I see the job as a challenge.
Unit 2b Corporate hospitality
Stand around 闲站着 e.g. Don’t stand around doing nothing, give me a hand with the luggage.别闲站着啥也不干,帮我提提行李
新编剑桥商务英语unit_2ppt课件ppt课件
A: A project manager. 4. Q: what / responsible?W_h_a_t__ar_e__y_o_u_r_e_s_p_o_n_s_ib_l_e_f_o_r_?________
A: Growing and maintaining customer relationships. 5. Q: where / based? _W__h_e_r_e__ar_e__y_o_u_b_a_s_e_d_?_________________
.
13
Speaking: Asking questions about jobs
0. Q: why / like/ the company? Why do you like the company?
A: It’s like a family.
How long have you been
1. Q: long / working / the company?w_o_r_k_in_g__f_o_r_t_h_e__co_m__p_a_n_y_?___
4. 带薪休假的福利,包括带薪公假和带薪休假(Paid Holidays and Paid Vacations)。、
其他的福利,例如交通补贴(Local Conveyance Allowance)、住房补贴 (Housing Allowance)、伙食补贴(Meal Allowance)、旅游津贴(Holiday Bonus)。
A: Two years. 2. Q: when / join? _W__h_e_n_d_i_d__yo_u__j_o_in__(t_h_e__c_o_m_p_a_n_y_)?__________
A: In 1978. 3. Q: was / first job? _W__h_a_t_w_a_s_y_o_u_r__f_ir_s_t_j_o_b_?_______________
剑桥商务英语第二版中级课件Unit 2b
Corporate Hospitality
hospitality
• n. • kindness in welcoming strangers or guests • receptiveness Corporate hostpitality: 企业商务招待
Part I
Mixing business with pleasure
• • • • • • • Build a good business relationship Establish rapport with clients Enhance mutual understanding A more colorful life Difficulty of swapping roles Forget your role Problems with personal relationship might endanger business and vice versa.
Discussion - Which way? Page 23
• Read the profiles of the business people • Discuss their possible characteristics and preferences • Choose appropriate ways to entertain them, and state your reasons.
• In due time/course 1. We shall no doubt get the information in due course. 2. I shall answer your letter in due time.
Appropriate wording
新编剑桥商务英语中级Unit 2bppt课件
Oral Practice2-2
A round of golf 一场高尔夫球 A sightseeing tour of the city 城市观光游 A visit to a sports event 观看体育赛事 A shopping trip 购物游 fact-finding mission 情况考察 offer your company a substantial contract 为您的公司提供
Arranging a company visit: Reading of an invitation letter, Language focus and writing a letter of aceptance
Content
Mixing business with pleasure Arranging a company visit
can concentrate on the work without distraction
Reading Comprehension
Read the article and think about which ways of entertaining business clients are mentioned.
Teaching Objective
To enable Ss to talk about corporate hospitality To practice reading for gist and specific information To raise awareness of formal versus informal
be fit his social status 适合他的社会身份 facilitate one-to-one conversation 有利于一对一交
新编剑桥商务英语课件中级Unit-2a精选全文
• reasonable prices 合理的价格
Vocabulary 2-2
• interior design
室内装修
• group dining
团体用餐
• group menu
团体用餐菜单
• catering requirement 用餐要求
• tour groups
旅游团
• birthday party
the event? • How much do we want to spend – budget?
• what are the advantages and disadvantages of mixing business with pleasure?
Vocabulary1-2
• customer satisfaction form 顾客满意调查问卷
• 阅读下列顾客满意调查问卷表,其中 那三个标准对你来说最为重要?
Text discussion
• 在阅读问卷的时候,我们要思考这样一个问题 Which three of the criteria are most important for you? 那三个标准对你来说最为重要。这个 句子中有一个单词要引起我们的特别注意: criteria 标准。这个单词的复数形式是不用加s 的。 在这个题目中“酒店”一词是复数形式, Restaurants.而在第一段的第一个句子中“a Signet House Restaurant”,这里的复数指 各家连锁店,单数是指连锁店中的一家。所以 文章中的这个酒店的复数形式在翻译的时候, 我们增加了“连锁”这个词,以便区别出来
地位的
• Facilitate one-to-one conversation 有利于一对一 交流
新编剑桥商务英语PPT(中级)
12:00 – have lunch 14:30 – finish work 2) How long has she been with her current employer? How long has she been home-working? She‘s been with her current employer since she left school, but she‘s been home-working for five years. 3) Is she doing anything different from normal this week? She‘s going to the office every day to meet visitors.
consultancy
flexitime hot-desking
well paid
good for work-life balance saves the company money
no job security
not good for people who like routine disruptive to employees
3. Work in pairs. Think of some advantages or disadvantages for each way of working in exercise 2.
Ways of working freelance teleworking Possible advantages you choose the job organize your work time Possible disadvantages no job security you need to be good at selforganization
剑桥商务英语 教案 课件Unit 2b Company activities
Assignment
• Choose one of the above two tasks to give a presentation • Try using the expressions you learned from this unit. • Each group shall submit one copy of the presentation to the teacher with the names of the group members.
Possible Reasons for investment
• • • • • 1.Cheap workforce Cheap labor cost / low wages 2.Generous government inward investment grants. (state investment grants) 3.Slow economic growth at home and strong growth in central and eastern European car market. • 4.possible to take over existing facilities /companies cheaply. • 5.good locations for exporting to the former Soviet Union.
How to write well
• • • • • • 1.Decide what you are going to write. 2.Decide a good title 3.collect the necessary information 4.first draft 5.check it (A:accurate B:brief C:Clear) 6.final draft and edit it
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Reading Comprehension
Read the article and think about which ways of entertaining business clients are mentioned.
Text Text translation Words and expressions Reading comprehension exercise
Unit overview
Mixing business with pleasure: Speaking of suitable ways of entertaining corporate guests and discussing advantage and disadvantage of mixing business with pleasure; Reading an article about business socializing. Arranging a company visit: Reading of an invitation letter, Language focus and writing a letter of aceptance
注:(乘飞机作长途 旅行中)中途下机逗留,中途短暂停留
Reference:
a fact-finding mission enables businessmen to understand the company 实地考察能使商人们了 解公司 invite him to a round of golf 邀请他去打一场高尔夫 球 be fit his social status 适合他的社会身份 facilitate one-to-one conversation 有利于一对一交 流 take it as a chance to strengthen business ties 把此 作为加强交流的机会 have the right atmosphere to talk about business 有 恰当的谈论商务的气氛 can concentrate on the work without distraction
Teaching Objective
To enable Ss to talk about corporate hospitality To practice reading for gist and specific information To raise awareness of formal versus informal language in letters To review language for making and dealing with invitations To practice writing a letter of acceptance
Chinese
Text 2-7
Got a lunch with a client or contact today? Are you sure your objectives of the meal are clear? If your answer to the last question is yes-having some nice food and getting to know the other person a little better, you could be in need of a training course. Fortunately, one is now available. Called ‘influencing in a Social Context’, the three-day programme run by Huthwaite, the UK-based training consultants, will give you the knowledge and skills to plan and achieve objectives in a social setting while ensuring that your clients and prospects still enjoy themselves. Chinese
Vocabulary 1-2
corporate hospitality 商务接待,企业社 交 tip 技巧,窍门,忠告 to be in need of 需要 business objectives 商务目标 social setting 社交场合 training consultants 培训咨询 corporate events 商务活动 a social event 社交活动 accommodation 住处 poor timing 时间不当
Text 4-7
Another common mistake many business make it to send staff to corporate events without telling them why they are there or what they should do. It is not surprising that they see this as a chance simply to stand around having free drinks on the company and chatting to each other rather than talking to clients. Everyone feels uncomfortable in this situation. Chinese
Text 3-7
The first thing the course stress is that there is no point in taking client to a rugby match if you are hoping to have some one-to-one conversations. Instead, use a sporting event or the opera, for example, as a ‘hook’, then arrange a meal afterwards for the more intimate discussions about your company’s outstanding record, or whatever business it is that you wish to do. Chinese
Text 6-7
A further difficulty lies in deciding exactly when your bring up the matter of business at social event. Some people simply have poor timing. What client wants to spend an evening at the theatre listening to you whisper half-year sales figures into his ear. No matter how exciting you may think they are? Chinese
Content
Mixing business with pleasure Arranging a company visit
Hale Waihona Puke Mixing business with pleasure
Vocabulary Oral Practice Reading Comprehension Oral practice Supplementary reading Supplementary audio
Text 5-7
Also, many business people seem to be afraid of mentioning the word ‘business’ at corporate events. Ye too much social chit-chat and getting-toknow-you type conversation adds up to missed opportunities. Corporate events need to be seen for what they arebusiness meeting in a social setting. Chinese
BEC-II
Unit 2 B Corporate hospitality 公司商务招待
/t?di=1196385222_1196385222&pos=0&word=% C9%CC%CE%F1%BD%D3%B4%FD /E_ReadNews.asp?NewsID=341(商务礼仪) /show/unuSU9Bo39CljkFR.html(商务接待)
Vocabulary2-2
sales figure 销售数字 the recipe for success 成功秘诀 establish/build a good business relationship 建立良好的商务关系 trade fair 贸易会 fashion sportswear 运动时装 teenage 少年 production methods 生产方式 head office 总部 design team 设计小组 marketing and sales directors 营销和销售部 门的主管 in due time 经过一段时间,到适当的时候
Text 1-7
Training to be entertaining and making it pay Diane Summers picks up some tips on how hosts and clients can mix business and pleasure more effectively.