新编剑桥商务英语课件中级Unit 2b

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BEC-II
Unit 2 B Corporate hospitality 公司商务招待
http://video.baidu.com/t?di=1196385222_1196385222&pos=0&word=% C9%CC%CE%F1%BD%D3%B4%FD http://www.jhrcb.org.cn/E_ReadNews.asp?NewsID=341(商务礼仪) http://v.ku6.com/show/unuSU9Bo39CljkFR.html(商务接待)
Vocabulary 1-2
corporate hospitality 商务接待,企业社 交 tip 技巧,窍门,忠告 to be in need of 需要 business objectives 商务目标 social setting 社交场合 training consultants 培训咨询 corporate events 商务活动 a social event 社交活动 accommodation 住处 poor timing 时间不当
Teaching Objective
To enable Ss to talk about corporate hospitality To practice reading for gist and specific information To raise awareness of formal versus informal language in letters To review language for making and dealing with invitations To practice writing a letter of acceptance
Text 4-7
Another common mistake many business make it to send staff to corporate events without telling them why they are there or what they should do. It is not surprising that they see this as a chance simply to stand around having free drinks on the company and chatting to each other rather than talking to clients. Everyone feels uncomfortable in this situation. Chinese
Vocabulary2-2
sales figure 销售数字 the recipe for success 成功秘诀 establish/build a good business relationship 建立良好的商务关系 trade fair 贸易会 fashion sportswear 运动时装 teenage 少年 production methods 生产方式 head office 总部 design team 设计小组 marketing and sales directors 营销和销售部 门的主管 in due time 经过一段时间,到适当的时候
Content
Mixing business with pleasure Arranging a company visit
Mixing business with pleasure
Vocabulary Oral Practice Reading Comprehension Oral practice Supplementary reading Supplementary audio
Text 3-7
The first thing the course stress is that there is no point in taking client to a rugby match if you are hoping to have some one-to-one conversations. Instead, use a sporting event or the opera, for example, as a ‘hook’, then arrange a meal afterwards for the more intimate discussions about your company’s outstanding record, or whatever business it is that you wish to do. Chinese
Text 5-7
Also, many business people seem to be afraid of mentioning the word ‘business’ at corporate events. Ye too much social chit-chat and getting-toknow-you type conversation adds up to missed opportunities. Corporate events need to be seen for what they arebusiness meeting in a social setting. Chinese
注:(乘飞机作长途 旅行中)中途下机逗留,中途短暂停留
Reference:
a fact-finding mission enables businessmen to understand the company 实地考察能使商人们了 解公司 invite him to a round of golf 邀请他去打一场高尔夫 球 be fit his social status 适合他的社会身份 facilitate one-to-one conversation 有利于一对一交 流 take it as a chance to strengthen business ties 把此 作为加强交流的机会 have the right atmosphere to talk about business 有 恰当的谈论商务的气氛 can concentrate on the work without distraction
Text 1-7
Training to be entertaining and making it pay Diane Sumห้องสมุดไป่ตู้ers picks up some tips on how hosts and clients can mix business and pleasure more effectively.
Chinese
Text 2-7
Got a lunch with a client or contact today? Are you sure your objectives of the meal are clear? If your answer to the last question is yes-having some nice food and getting to know the other person a little better, you could be in need of a training course. Fortunately, one is now available. Called ‘influencing in a Social Context’, the three-day programme run by Huthwaite, the UK-based training consultants, will give you the knowledge and skills to plan and achieve objectives in a social setting while ensuring that your clients and prospects still enjoy themselves. Chinese
Text 7-7
According the Peter Belsey from Huthwaite, the recipe for success and the key to establishing or building a good business relationship seems to be the ability to mix ‘social’ conversation with ‘purposeful’ conversation and to move smoothly and effortlessly between the two. So, if you’re having lunch with a client today,…… Chinese
Unit overview
Mixing business with pleasure: Speaking of suitable ways of entertaining corporate guests and discussing advantage and disadvantage of mixing business with pleasure; Reading an article about business socializing. Arranging a company visit: Reading of an invitation letter, Language focus and writing a letter of aceptance
Reading Comprehension
Read the article and think about which ways of entertaining business clients are mentioned.
Text Text translation Words and expressions Reading comprehension exercise
Text 6-7
A further difficulty lies in deciding exactly when your bring up the matter of business at social event. Some people simply have poor timing. What client wants to spend an evening at the theatre listening to you whisper half-year sales figures into his ear. No matter how exciting you may think they are? Chinese
Oral Practice1-2
Read the profiles of the business people below. Choose ways of entertaining them form the following list.
Oral Practice2-2
A round of golf 一场高尔夫球 A sightseeing tour of the city 城市观光游 A visit to a sports event 观看体育赛事 A shopping trip 购物游 fact-finding mission 情况考察 offer your company a substantial contract 为您的公司提供 一份客观的合同 to place an order with…… 向……定购 a valued customer 有价值的客户 finalise one or two small details concerning … 对与……有关的一两个详细情况做出最后决定。 a manufacturer of fashion sportswear 时装运动服生产商 a two-day stopover 为期两天的中途停留
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