《电子商务英语》-Unit_1
实用电子商务英语 (1)[18页]
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Unit1 Introduction to Electronic Commerce学习指导：本章将介绍：·什么是电子商务·电子商务的发展·电子商务的类型·电子商务的优势·电子商务的劣势1.1 Electronic Commerce and Electronic BusinessTo many people, the term "electronic commerce" means shopping on the part of the Internet called the World Wide Web (the Web). However, electronic commerce (or e-commerce) also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning, and other activities. Some people use the term “electronic business (or e-business)”when they are talking about electronic commerce in this broader sense. For example, IBM defines electronic business as "the transformation of key business processes through the use of Internet technologies." Most people use the terms "electronic commerce" and "electronic business" interchangeably. In this book, the term electronic commerce (or e-commerce) is used in its broadest sense and includes all business activities that use Internet technologies. Internet technologies includes the Internet, the World Wide Web, and other technologies such as wireless transmissions on mobile telephone or personal digital assistants (PDAs).1.2 The Development and Growth of Electronic CommerceOver the thousands of years that people have engaged in commerce with one another, they have adopted the tools and technologies that became available. For example, the advent of sailing ships in ancient times opened new avenues of trade to buyers and sellers. Later innovations, such as the printing press, steam engine, and telephone, have each changed the way in which people conduct commerce activities. The Internet has changed the way people buy, sell, hire, and organize businessactivities in more ways and more rapidly than any other technology has in the history of business.Although the Web has made online shopping possible for many businesses and individuals in a broader sense, electronic commerce has existed for many years. For more than 30 years, banks have been using electronic funds transfers (EFTs, also called wire transfers), which are electronic transmissions of account exchange information over private communications networks.Businesses also have been engaging in a type of electronic commerce, known as electronic data interchange, for many years. Electronic data interchange (EDI) occurs when one business transmits computer-readable data in a standard format to another business. In the 1960s, businesses realized that many of the documents they exchanged were related to the shipping of goods, for example, invoices, purchase orders, and bills of lading. These documents included the same set of information for almost every transaction. Businesses also realized that they were spending a good deal of time and money entering this data into their computers, printing paper forms, and then reentering the data on the other side of the transaction. Although the purchase order, invoice, and bill of lading for each transaction contained much of the same information---such as item numbers, descriptions prices, and quantities---each paper form usually had its own unique format for presenting that information. By creating a set of standard formats for transmitting that information electronically, businesses were able to reduce errors, avoid printing and mailing costs, and eliminate the need to reenter the data. Businesses that engage in EDI with each other are called trading partners. The U.S. government, which is one of the largest EDI trading partners in the world, also was instrumental in bringing businesses into EDI.1.3 Categories of Electronic CommerceSome people find it useful to categorize electronic commerce by the types of entities participating in the transactions or business processes. The five general electronic commerce categories are business-to-consumer, business-to-business, business processes, consumer-to-consumer, and business-to-government. The three categories that are most commonly used are:·Consumer shopping on the Web, often called business-to-consumer (or B2C) ·Transactions conducted between businesses on the Web, often called business-to-business(or B2B)·Transactions and business processes in which companies, governments, and other organizations use Internet technologies to support selling and purchasing activities.To understand these categories better, consider a company that manufactures stereo speakers. The company might sell its finished product to consumers on the Web, which would be B2C electronic commerce. It might also purchase the materials it uses to make the speakers from other companies on the Web, which would be B2B electronic commerce. Businesses often have entire departments devoted to negotiating purchase transactions with their suppliers. These departments are usually named supply management or procurement. Thus, B2B electronic commerce is sometimes called e-procurement.In addition to buying materials and selling speakers, the company must also undertake many other activities to convert the purchased materials into speakers. These activities might include hiring and managing the people who make the speakers, renting or buying the facilities in which the speakers are made and stored, shipping the speakers, maintaining accounting records, purchasing insurance, developing advertising campaigns, and designing new versions of the speakers. An increasing number of these transactions and business processes can be done on the Web. Manufacturing processes (such as the fabrication of the speakers) can be controlled using Internet technologies within the business. All of these communication, control, and transaction-related activities have become an important part of electronic commerce. Some people include these activities in the B2B category; others refer to them as underlying or supporting business processes.Figure 1-1 shows the three main elements of electronic commerce. The figure presents a rough approximation of the relative sizes of these elements. In terms of dollar volume and number of transactions, B2B electronic commerce is much greater than B2C electronic commerce. However, the number of supporting businessprocesses is greater than the number of all B2C and B2B transactions combined.Figure1-1 Elements of electronic commerceThe large oval in Figure 1-1 that represents the business processes that support selling and purchasing activities is the largest element of electronic commerce.Some researchers define a fourth category of electronic commerce, called consumer-to-consumer (or C2C), which includes individuals who buy and sell items among themselves. For example, C2C electronic commerce occurs when a person sells an item through a Web auction site to another person. In this book, C2C sales are included in the B2C category because the person selling the item acts much as a business would for purposes of the transaction.Finally, some researchers also define a category of electronic commerce called business-to-government (or B2G); this category includes business transactions with government agencies, such as paying taxes and filing required reports. In this book, B2G transactions are included in our discussions of B2B electronic commerce.1.4 Advantages of Electronic CommerceFirms are interested in electronic commerce because, quite simply, it can help increase profits. All the advantages of electronic commerce for businesses can be summarized in one statement: electronic commerce can increase sales and decrease costs. Advertising done well on the Web can get even a small firm’s promotional message out to potential customers in every country in the world. A firm can use electronic commerce to reach small groups of customers that become ideal targetmarkets for specific types of products or services.Just as electronic commerce increases sales opportunities for the seller, it increases purchasing opportunities for the buyer. Businesses can use electronic commerce to identify new suppliers and business partners. Negotiating price and delivery terms is easier in electronic commerce because the Internet can help companies efficiently obtain competitive bid information. Electronic commerce increases the speed and accuracy with which businesses can exchange information, which reduces costs on both sides of transactions. Many companies are reducing their costs of handling sales inquiries, providing price quotes, and determining product availability by using electronic commerce in their sales support and order-taking processes.Electronic commerce provides buyers with a wider range of choices than traditional commerce because buyers can consider many different products and services from a wider variety of sellers.The benefits of electronic commerce extend to the general welfare of society. Electronic payments of tax refunds, public retirement, and welfare support cost less to issue and arrive securely and quickly when transmitted over the Internet. To the extent that electronic commerce enables people to telecommute, everyone benefits from the reduction in commuter-caused traffic and pollution. Electronic commerce can also make products and services available in remote areas. For example, distance education is making it possible for people to learn skills and earn degrees no matter where they live or which hours they have available for study.1.5 Disadvantages of Electronic CommerceSome business processes may never lend themselves to electronic commerce. For example, perishable foods and high-cost, unique items, such as custom-designed jewelry, might be impossible to inspect adequately from a remote location, regardless of any technologies that might be devised in the future. In addition to technology and software issues, many businesses face cultural and legal obstacles to conducting electronic commerce. Some consumers are still fearful of sending their credit card numbers over the Internet and having online merchants-merchants they have nevermet—know so much about them. Other consumers are simply resistant to change and are uncomfortable viewing merchandise on a computer screen rather than in person. The legal environment in which electronic commerce is conducted is full of unclear and conflicting laws. In many cases, government regulators have not kept up with technologies. However, as more businesses and individuals find the benefits of electronic commerce to be compelling, many of these technology and culture-related disadvantages will be resolved or seem less problematic.These disadvantages will disappear as electronic commerce matures and becomes more available to and accepted by the general population.VocabularyInternet /'intənet/ /-tərn-/ n.（国际）互联网，因特网，网路web /web/ n.网状物，网络，错综复杂的事物commerce /kɒmɜːs/ n.（尤指国际间的）贸易，商业，商务internal /intɜːrnl/ a.内在的，国内的（[反]external 外部的）process /prə'ses/ n.（为达到某一目标的）过程，进程v.加工，处理transmission /træns'miʃən/ n.变速器，传动，传输，透射engage /ɪn'ɡeidʒ/ vt.使忙碌，雇佣，预定，使从事于，使参加vi.答应，从事，交战，啮合advent /'ædvent/ n.(尤指不寻常的人或事)出现，到来avenue /'ævə'nu/ n.林荫道，大街，方法，途径，路innovation /'inə'veʃən/ n.改革，创新conduct /kən'dkt/ n.行为，操行v. 引导，管理，为人，传导private /'praivət/ n.列兵，卒a. 私人，私营，私有network /'netwɜːk/ n.互联网络网路，网络v. 广播transmit /træns'mit/ v. 播放，传达，传导，传递format /'fɔːmæt/ n. 版式，规格，格式v. 格式化invoice /'invɔis/ n. 发票，发货单，货物v. 开发票，记清单description /di'skripʃən/ n. 描述，描写eliminate /i'limə'net/ v. 除，排斥，清除，消除，消灭instrumental /instrə'mentl/ a. 仪器的，器械的，乐器的stereo /'stɛrio/ prefix表示“立体”的意思n. 立体声，体视procurement /prə'kjuəmənt/ n. 获得，取得，采购facilities /fə'siləti/ n. 设备，事业insurance /in'ʃurəns/ n.保险，保险费，保险业version /'vɝʒən/ n.版本，翻译，说法，文本fabrication /fæbri'keiʃən/ n. 制作，构成，伪造物，装配工element /'elimənt/ n. 成份，因素，元件，元素，组成approximation /ə'prɑksə'meʃən/ n. 接近，走近，/数/近似值oval /'ov ḷ/ a. 卵形的，椭圆的n. 卵形，椭圆形auction /'ɔkʃən/ n. 拍卖vt. 拍卖secure /sə'kjur/ v. 保险，镇守a.牢固，安稳，安全component /kəm'ponənt/ n.部件，分枝，构件，组成a.组成的decrease /di'kris/ n.还原，减少v.减少，缩小，下降bid /bid/ v. 出价，投标n. 出价，投标quote /kwəʊt/ v. 引用，引证，提供，提出，报(价) welfare /'welfeə(r)/ n. 福利perishable /'periʃəbl/ a. 容易腐烂的mature /mə'tʃur/ a. 成熟的，到期的，票据等)到期的vt. 使成熟vi. 成熟，到期merchant /'mɜːtʃənt/ n.商贸，商人a.商业的merchandise /'mɜːtʃənda i s/n.货，货物，商品v.交易，买卖conflict /'kɑnflikt/ n. 冲突，抵触，摩擦v.冲突，抵触，摩擦，争执Phrasesphysical locations 物理位置bills of lading 提货单trading partners 贸易伙伴e-procurement 电子采购advertising campaigns 广告战略Abbreviationswww World Wide Web 万维网，web的同义词。
2013新版电子商务英语句子翻译
2013版自考电子商务英语汉译英Unit11.新技术趋于改进专业领域中不同参与者之间的交流。
New technologies tend to modify communication between the different players actors in the professional world.2.电子商务这一术语用来描述在因特网上运营的企业。
E-business is a term used to describe business run on the internet.3.这方面的电子商务有时候叫做电子采购。
This facet of e-business is sometimes referred to as e-procurement.4.一些电子商务企业运营的时候并没有网络店面。
Some e-business operate without an electronic storefront.5.除了购买和销售产品，电子商务同样也可以处理其他的传统业务。
In addition to buying and selling products, e-business may also handle other traditional business aspects.6.网络聊天被当作是一种技术和客户支持。
Electronic chat is used as a form of technical and customer support.7.技术支持人员能远程进入客户的计算机。
Technical support operators can remotely access a customer’s computer.8.中央服务器或电子邮件列表可作为发送必要信息的一种有效方法。
A central server or email list can serve as an efficient method for distributing necessaryinformation.Unit21.各公司需求不同，其商业计划也迥异。
跨境电子商务英语 Unit 1 课件
目录
CONTENTS
The Concept of CrossBorder ECommerce
1
The Differences between
Traditional Foreign Trade and
Cross-Border ECommerce
2
The Current Situation of Cross-Border E-Commerce
电商平台的真实账号
Part 1 The Concept of Cross-Border E-Commerce
Speaking A and B are classmates. They are discussing about their understanding of crossbroder ecommerce. Please try to role play the following dialogue, especially pay attention to the underlined parts.
in China
3
The Concept of CrossBorder ECommerce
电子商务英语(00888)_自考三大部分翻译
自考英语三大部分一．单词Advertise 做广告v.Adopt 收养，采用 v.Assumption 假定，假设 n.Achievement 成就 n.Automatic 自动的 adj.Arrangement 安排 n.Anticipate 期望，预料 v.Accordingly 因此 adv.Attribute 归因于 v.Arrange 整理，安排v.Abandon 放弃，遗弃 v.Automation 自动化，自动 n.Available 可用的，可获得的 adj.Adapt 改变，使适应v.Associate 伙同的，副的；同事 adj.& n Available 可用的，可获得的adj.Alliance 结盟，联盟 n.Attempt 尝试，试图，努力 v.& n. Absolutely 绝对的，完全的，无条件地 adv. Barrier 障碍 n.Backorder 延期交货n.Burgeon 发芽，开始生长v.Basically 基本上，根本上adv.Barely 机会没有；光秃秃的adv.Commerce 贸易，商业 n.Convenience 方便，便利 n. Correspondence 通信，信件 n.Capture 虏获，得到 v.Conversion 转变，变换 n.Critical 批评的，危机的；决定性的adj. Concise 简明的 adj.Contract 合同；契约 n.Corporate 共同的；法人团体的 adj. Consume 消耗，花费 v.Community 社会；团体 n.Cumbersome 笨重的a.Complexity 复杂 n.Conscious 清醒的，察觉的adj.Conflict 不合，分歧 n.Confidence 信心n.Confirm 证实，确定v.Crucial 极其重要的 adj. Consistent 持续的 adj.Classic 第一流的，经典的 adj. Coordinate 协调；调节 v.Customize 按顾客要求制作v. Concentrate 集中；全神贯注v.Claim 声称；认领 v.& n.Clutter 使散乱；零乱v.& n.Classify 分类，归类 v.Category 部门；种类；范畴n.Casual 偶然的，随便的 adj. Currency 流行；货币n.Counsel 建议；顾问律师 n.Cement 水泥n.结合；巩固v. Consistently 一致；一贯；相符adv. Corporation 法人团体n.Commence 开始，着手v.Comment 意见，解释；评论 n.&v. Confusion 困惑，混乱（状态）n. Consultant 顾问 n.Campaign 战役；运动 n.Competency 能力，技能；权限 n. Classical 古典的；经典地，传统的 adj.Document 文件，文献n.Dispute 争论，辩论 v.&n.Deflate 紧缩v.Distinct 清楚的，明显的 adj. Distinguish 区分v.Distribute 分配；分发；分布v. Domestically 本国的，国内的adv.Detailed 详细的adj.Downside 下调，下滑 n.Deduct 扣除；减除v.Disadvantage 不利条件 n.Domain 领土；领域，范围 n.Distract 使…分心，分散…的注意力v. Definite 清楚的，明确的；肯定的 adj.Emergence 出现，暴露n.Enhance 增强，提高 v.Estimate 估计 n.&v.Equivalent 同等的 adj.Expand 扩展，扩大v.Expectant 期望的，预期的 adj.Extensive 广阔的；广泛的adj.Equip 装备；供给所需的东西 v.Extension 延伸，伸展 n.Experienced 有经验的 adj.Executive 行政官；行政人员n.Extreme 极端的；偏激的 adj.Eliminate 除去，淘汰v.Exponential 指数的，指数方程的 adj.Essential 必须的；基本的adj.要素n. Evaporate 蒸发；消失v.Embrace 拥抱；包含v.Endeavor 努力，尽力 v.& n.Essence 本质，精髓，精华 n.Enormously 巨大地，极大地，极其adv.Enlighten 启发，启迪，教导 v.Feasible 可行的，可做的 n.Fund 基金；经费n.Fundamentally 基本地，根本地adv.Fundamental 基本的，基础的；主要的adj. Frustrate 妨碍；扰乱，使沮丧v.Favorite 最受喜欢的；宠儿 adj.& n.File 卷宗n.归档v.Facilitate 使容易；使便利 v.Foster 照顾；养育；培养v.Feasible 可行的，可做的n.Generate 产生，发生v.Guarantee 保证v.&n.Headquarters 总部，司令部 n.Horizon 地平线 n.Highlight 最精彩的部分n.强调v.Interview 采访；访问，对…进行面试 n.& v. Impossibility 不可能，无希望 n.Incumbent 有责任的；现任的；在职者 adj.& n. Inconvenient 不方便的 adj.Ineffective 无效果的 adj.Influence 影响，权力 n.Inhibit 阻止，禁止 v.Index 索引 v.& n.Initialization 预置，初始化n. Intervention 插入；干涉 n.Invoice 发票；发货单 n.Insight 洞察力n.Inevitable 不可避免的 adj. Imperative 命令的；权威a.& n. Implicit 含蓄的 a.Individual 单独的，个人的 a. Investment 投资n.Infrastructure 基础结构n.Incorporate 包含，合并v.Involve 包含；牵涉v.Intrude 闯入，侵扰v.Insurance 保险；保险费n.Identify 确定，鉴别v.Ingredient 原料；要素；成分nKeyword 关键词 n.Lucrative 可获利的，赚钱的adj. Location 地方，位置n.Legislation 立法；法规 n.Leverage 杠杆作用 n.Mortgage 抵押v.&n.Merchandise 商品，货品 n.Massive 巨大的；可观的，大量的adj. Mistakenly 弄错，误解 adv.Motivate 作为…的动机；激励v. Mavericks 持异议者，自行其是者 n。
00888电子商务英语单词英译汉
第一课1.e-business process 电子商务程序2.online marketing 在线营销3.World-Wide-Web interface 万维网接口4.financial transaction 财务往来5．business model 商务模式 6.customer service 客户服务7.dispute resolution 解决争端8.customer relationship management 客户关系管理9.electronic billing and payment system 电子兑账与支付系统10.shipping document 运输单11.EDI 电子数据交换12.intranet 企业内部互联网13.extranet 企业外部互联网14.B2B 企业与企业之间15.final customer 最终用户16.customs clearance 清关17.B2C 企业与消费者之间18.credit card verification 信用卡鉴别19.market niche 市场领域20.software module 软件模块第二课1.Just-In-Time(JIT) 准时生产制；及时供应制2.bandwidth 带宽3.URL 统一资源定位器4.DigiCash 电子现金5.R&D 研究与开发6.profit/loss statement 损益账7.cash-flow 现金周转；现金流量8.balance sheet 资产负债表；资金平衡表9.tangible benefit 有形利益10.intangible benefit 无形利益11.business reengineering 业务重组12.global marketplace 全球市场13.broadband technology 宽带技术14.multi-media 多媒体15.target-market 目标市场16.on-line order 在线订购17.Web site 网站18.on-line payment 在线支付19.Web server 网络服务器20.pro forma 形式发票；估价单第三课1.business unit(BU) 经营单位2.new economy 新经济3.business process re-engineering(BPR) 过程创新/流程再造4.distribution channel 分销渠道5.end user 最终用户6.customer relationship management(CRM) 客户关系管理7.business-to-business(B2B) 企业对企业营销模式8.business-to-consumer(B2C) 企业对客户营销模式9.brick-and-mortar enterprise 实体企业10.buy-in 买进11.earnings per share 每股收益12.market share 市场份额 loss 净亏损14.strategic objective 战略目标15.discounted price 折扣价格16.planning horizon 规划周期17.enterprisewide 整个企业范围的18.return on investment 投资回报率19.market segmentation 市场分割20.channel effectiveness chart 渠道效率图1.automatic replenishment 自动再补给2.mail-order operation 通过邮购运作生意的方法3.local store pricing 当地商店定价4.apples-to-apples comparison 同类比较5.customer service 顾客服务mercial suicide 商务自杀；生意自杀7.online and offline 线上和线下/网上和网下/虚拟和现实8.timely delivery 及时的送货9.brick-and-mortar business 现实生活中的商店10.Backorder 拖欠定货；延期交货11.CEO(Chief Executive Officer) 总裁；首席执行官12.best-price guarantee 最佳价格保障13.UPS:United Parcel Service 联合包裹快递公司14.Federal Express 联邦快递公司15.profit margin 利润16.national catalog 全国的商品目录17.mail-order pricing 邮购定价18.product return 产品回转19.privacy policy 保护隐私的措施20.search engines 搜索引擎第五课1.online information 线上信息/网络信息rmation network 信息网3.site traffic 站点访问量4.growth rate 增长率5.customer base 顾客群6.product description 产品描述7.database 数据库8.return rate 退货率9.follow-up calls 售后服务电话10.sales figures 销售金额11.CyberCash 电子货币公司（网络银行）12.online venture 网络公司13.sales tax 销售税14.top seller 最畅销的货品15.cataloger 邮购商（公司）16.product line 产品系列/系列产品17.multiple servers 多个服务器18.chief technology officer(CTO) 首席技术官rmation technology(IT) 信息技术20.sales projections 销售预测第六课1.marketing 市场营销，销售2.eCRM 电子商务客户关系管理3.web technology 互联网技术4.client 顾客，客户5.customized software 按顾客要求制作的软件6.solution 解决方案7.customer information 客户信息8.field technician 实地技术人员9.automated reports 机器自动生成的报告10.customers’ buying preference 顾客的购物喜好11.IP address IP地址12.workflow 工作流程13.virtual private network(VPN) 虚拟专用网14.sales-force automation software 销售人员自动化软件15.customer support 用户支持16.frequently asked questions(FAQ) 经常提到的问题17.toll-free telephone 免费电话18.do the trick 解决问题19.real-time communication 实时交流20.one-time start-up fee 一次性启动费1.statements and payments 结算清单与支付2.e-money 电子货币3.electronic bill presentment and payment(EBPP) 电子账单付兑与支付4.transfer funds 基金转移5.customer care 客户关怀6.billing department 票据中心7.AT&T electronic statements A T&T电子结算清单8.cross-sell 交叉销售9.up-sell 上行销售10.in-house program 内部流程11.overhead 营业费用；经常费12.customer relations 客户关系13.credit card 信用卡14.cost savings 节约成本；节约费用15.individual spending habits 个人购物习惯；个人消费习惯16.Internet billing and customer management 因特网结算与客户管理17.account data 账户数据18.direct billing 直接结算19.centralized system 中央系统；集成系统20.data collection 数据收集第八课1.database management systems 数据库管理系统2.intelligent search engines 智能搜索引擎3.neural networks 神经网络4.directory 姓名地址簿；电话簿rmation retrieval 信息检索6.multilingual searches 多语言搜索7.text documents 文本文件8.particular file format 特殊文件格式9.image 图像10.database integration 数据库集成11.cross language search engine 跨语言搜索引擎12.retrieval and classification technologies 检索和分类技术13.prototype 原型14.web page 网页15.Natural Language Searches 自然语言搜索16.node 节点17.Image Search Engine 图像搜索引擎18.textual information 文本信息19.algorithm 算法20.natural language processor(NLP) 自然语言处理器第九课1.eProcurement 电子采购2.buying leverage 购买杠杆3.spending analysis 开支分析4.supply chains 供应链5.ERP software/system 企业资源管理软件/系统6.maverick purchasing 个性化购买7.purchase requisition cycle 购货请购周期8.order initialization 订单初始化9.availability check 有效性核查10.purchase order tracking 订单跟踪11.status tracking 状态跟踪12.Rogue/off-contract buying 非契约购买13.review and approval process 检查批准流程14.trending tools 流行手段15.back-end integration 后台整合16.Metcalf’s law 迈特卡尔夫定律17.Business-to-business barter 企业对企业实物交易18.approval cycle/channels 受理周期/渠道1.legal counsel 法律顾问2.legal environment 法律环境3.human resources 人力资源4.customer loyalty 客户忠诚5.domain name 域名6.enforceable transaction 可执行交易7.electronic payment 电子支付8.electronic signature 电子签名9.consumer protection law 消费者保护法10.legal issue 法律争端11.liability risk 责任风险12.online seller 在线卖方13.regulatory risk 管制风险14.data protection laws 数据保护法15.joint venture 合资企业；联合经营16.data ownership 数据库所有权17.sound clip 声音摘录18.legal intervention 司法干预rmation privacy 信息隐私20.intellectual property 智力资产第十一课1.e-commerce site 电子商务网站2.checkout process 结帐过程3.ineffective error messages 无效错误信息4.create an account 建立账户5.“Return” and “New” customer paths “老顾客”和“新顾客”通道6.online retailer 网络零售商7.out of business 破产8.holiday revenues 假日收入9.cash register 收银机10.site traffic 网络交通11.potential sales 潜在销售12.purchase attempts 购买企图13.shopping cart 购物车14.in vain 徒劳15.passive registration 被动注册16.credit card number 信用卡号码17.fix the error 更正18.shipping method 交货方式19.lost sales 未实现交易20.place an order 订购第十二课1.mobile telephony 移动电话技术2.interactive TV 交互式电视（技术）3.smart cards 智能卡，智能插件；灵便卡4.telecommunications 电信work economy 网络经济6.technology trends 技术趋势7.winners and losers 赢家和输家8.consumer market 消费者市场9.e-business space 电子商务商业空间10.virtual world 真实世界11.key issues 焦点12.first-movers 先驱者13.market share 市场份额14.maximum value 最大价值15.marketing department 营销部门16.advertising medium 广靠媒介17.cost-effective and efficient 经济实用18.value chain 价值链19.transaction platforms 交换平台20.automotive industry 汽车工业。
跨境电子商务英语UnitCrossBorderECommercePayment
通用的跨境电子商务英语词汇
Product: 产品Merchandise: 商品Goods: 货物Item: 物品Offer: 提供Sale: 销售Promotion: 促销Stock: 库存
商品与销售英语词汇
Logistics: 物流Supply chain: 供应链Distribution: 配送Transportation: 运Warehouse: 仓库Cargo: 货物Express delivery: 快递配送
物流与供应链英语词汇
客户咨询与回复
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02
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04
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Order: 订单
Processing order: 处理订单
Confirming order: 确认订单
Delivering goods: 配送货物
Tracking shipment: 跟踪运
Following up: 跟进
订单处理与跟进
We will send you an invoice with the payment details.
We look forward to your prompt payment.
The payment terms are net thirty days.
付款与结算英语例句
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跨境电子商务支付
跨境支付是指不同国家或地区的交易双方进行货币支付、结算等金融活动。
跨境支付的定义
跨境支付按照支付方式可分为线上支付和线下支付，其中线上支付包括电子支付工具如国际信用卡、PayPal等，线下支付包括传统跨境支付方式如西联汇款等。
跨境支付的分类
跨境支付的定义与分类
电大《商务英语2》Unit 1 Self-test 答案
Unit 1 Self-test 答案题目1—As you know, I’m not quite familiar with how to shop online.—It’s a piece of cake! I’ll show you how to do it.选择一项：A. First of all, you should find a good e-commerce site.B. Next, add the items in your shopping cart and place the order.C. Then compare the prices and features of the goods you like.反馈你的回答正确解析：本题考核“描述过程”的交际用语。
根据上文，此处应该描述网上购物的第一个步骤，所以答案是A。
题目2题干—Morning, Daniel. Today I'd like to discuss the promotional events of our products with you.—选择一项：A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first.反馈你的回答正确解析：本题考核“打算和意愿”的交际用语。
当第一说话人提出讨论议题，第二说话人用should提出相应，所以答案是C。
题目3题干—Great! Maybe from now on, I should try to buy goods online.—选择一项：A. I think you need to be a little bit slower.B. That’s all right. Whatever!C. Why not? Go ahead. Just give it a try.反馈你的回答正确解析：本题考核“表示赞同”的交际用语。
电子商务英语unit1
• Martin drove along until he found a convenient parking place. • 马丁一直往前开，直到找到了一个方便的停车场。
• The family thought it was more convenient to eat in the kitchen. • 这家人认为在厨房吃饭更方便。
Listening and Speaking
2. Listen to the dialogue and fill in the blanks Mike: Hello, Jane, Where are you going?
将来进行时 Jane: I’m going to town. 省略 Mike: What for? Jane: Shopping. I want tobuy a gift for my daughter Lucy. She is 13 next month. going to be Mike: Glad to hear that. But why don’t you do it online ? Electronic commerce has made our life much more convenient now. sure about Jane: I’d love to. But I’m not it, because I have never done that before. step by step Mike: Just ask me and I’ll teach you .
Click
v. 点击
• Click into place 恰好温和，（比喻）水落石出
• Double click on the icon to open the file. • 双击图标打开文件。
跨境电子商务英语UnitCrossBorderECommercePayment
跨境电子商务英语unitcrossborderecommercepaymentxx年xx月xx日CATALOGUE目录•跨境电子商务简介•跨境电子商务支付概述•跨境电子商务支付流程•跨境电子商务支付的支付安全•跨境电子商务支付的案例分析•跨境电子商务支付的未来趋势01跨境电子商务简介Cross-border electronic commerce (Cross-border e-commerce): the electronic commerce activities that involve the purchase, sale, or transfer of goods or services between different countries or regions The transaction object may involve cross-border trade, but the transaction itself is still within the scope of domestic commerceThe continuous growth of global e-commerce transactions and the increasing popularity of cross-border e-commerce have jointly promoted the rapid development of cross-border e-commerce With the continuous maturity of technology and infrastructure, cross-border e-commerce has gradually become an important part of global e-commerceEstablish a factory or production base in the target market to carry out production activities and sales activities locally Establish a cross-border logistics distribution center to provide cross-border logistics services and distribution services for enterprisesDirect foreign in…Cross-border e-co…Cross-border logi…02跨境电子商务支付概述跨境电子商务支付的定义•Cross-border electronic commerce payment refers to the payment solutions and services provided by financial institutions or non-financial institutions for cross-border电子商务交易activities, which cover a wide range of fields such as import and export trade, overseas investment, offshore funds, and tourism.Electronic remittance Credit cardPayPalConvenient SecureThe cross-border electronic commerce paymentis secure. It ensures the security of funds byencrypting sensitive information such as accountnumbers and passwords.03跨境电子商务支付流程客户选择心仪的商品并提交订单。
电子商务英语Unit1
4. from… perspective
from … point of view
e.g. 1. From our perspective, the NC doesn't make the PC
obsolete. 按我们的想法，NC不会使PC过时。
2. 从客观的角度来讲，这个地区的天气太差了。 From an objective perspective, the weather in this region is simply too bad.
e.g.
1. He embarked on a new enterprise. 他着手创办新企业。
2. Early in the morning they embarked on the ship for Shanghai. 他们一早就登上了开往上海的轮船。
3. 他开始使用一个新办法来连接办公室内的所有机器。 He embarked on a new method to link every machine in an office.
2. engage in
take part in or be occupied in sth.
e.g. 1. He has engaged in farming for 20 years. 他从事农业20年。
2 . 我没有时间说闲话。 I have no time to engage in gossip.
3. They are engaged in import and export. 他们做进出口贸易。
3. in that
for the reason that ,because. e.g. 1. I like the city, but I like the country better in that I
《跨境电商实用英语》第2版 人大版习题答案Unit 3-Chapter 1
Part Two：Passage ReadingTask 11.Because store description is where we introduce the basic information of the storeand show the advantages and strength of it.2.The business store description is richer in content, while the personal storedescription is usually more concise, and pays more attention to visual marketing tools such as store decoration.3.Make full use of store decoration tools, such as shop sign, picture rotation,recommended products, customized contents and so on.Task 21.philosophy2.Patent3.credible4.campaign5.neglects6.rotation7.visual8.proportionTask 31.Our client wants a simple and intuitive interface.2.The store description of a business store usually includes a general introduction tothe company’s business scope.3.We want to create a fashion and dynamic brand image.4.Team members speak alternately in the marketing class.5. A Russian customer is not satisfied with our product and wants to know our returnpolicy.6.Our price must be consistent with the market price.Part Three：Mini-ProjectTask 1Established in 2002, Hangzhou ABC Clothing Co., Ltd. is a clothing enterprise based on the design, development, production and sale of high-end women's clothing brand. The company has been focusing on the European and American markets in France, Spain and Italy for ten years, and officially switched to cross-border e-commerce market in 2012.ABC Clothing Co., Ltd. has more than 200 employees, with a factory area of more than 1500 square meters. It has a professional design team, modern production equipment and a sales team with sharp eyesight.ABC Clothing Co., Ltd. insists on the mission of "supporting the rapid growth of dealers and creating a beautiful life for customers", making efforts to create a competitive clothing production and wholesale enterprise for the European and American market!（答案仅供参考）Task 2Service TermsWe provide perfect after-sales service, promising from the date of delivery (subject to the sign date of customer) for the time within the specified time (30 days for regular price products, 15 days for reduced price products), if there is any dissatisfaction with the goods, we will provide unwarranted return service.1. Return service notice:(1) Please ensure the integrity of returned goods, that is, goods need to maintain their original quality and function, and the products themselves, accessories, trademarks, labels and tag are complete. Please return the whole package for a set of goods.(2) Please return the goods, tag, accessories, physical gifts, and commodity packaging (not including cartons, express bags).2. The following cases are not accepted for return:(1) For safety and hygiene considerations, personal accessories such as underwear, swimsuit, sports bra, socks, panty hose, bottom wear and so on.(2) Products that have been washed, worn, or damaged for personal reasons.(3) Trademarks, logo and so on have been removed.(4) Only the gift with purchase, but not the product itself.(5) Products that exceed the return time limit.3. Return and exchange due to quality issues:(1) We promise that all the goods are sold after the quality inspection. If you find the quality defects, please make sure to contact the customer service within 30 days after signing the goods (within 15 days for reduced price products), and request return or exchange under the guidance of the customer service. We will cover all the fees of return or exchange due to quality issues.(2) Please understand returns and exchanges due to the following reasons can't be processed as quality problem and will be treated as a general return:a)Because of the difference in color between lights, computer monitors, or personalunderstanding of colors, there may be some color differences between photos and actual products. This does not belong to the quality issues.b)The product details page provides a standard size table for your reference only; itmay be slightly different from your measurement results due to manual measurements, different batches, or personal measurement standards.c)Please check the goods in time after receiving them, and try them on, and timelyask for the return request. Requests exceeding the specified time limit (30 days for regular price products, 15 days for reduced price products) will not be able to be processed for return or exchange.Passage Translation店铺描述店铺描述是我们向买家介绍店铺基本情况和展示店铺优势和实力的窗口，因此不容忽视。
《跨境电商实用英语》全套教学课件Unit 2-Chapter 1 Alibaba
PART 2 Passage Reading
Shipping Delay Refund The order will be shipped by the sellers on time, according to the details of the contract. In case of shipping delay, the buyers will be eligible for a refund. Examples of what’s covered: •The seller fails to ship the goods on time (according to the contract details) •The seller ships the goods, but the delivery is later than the time specified in the contract •The seller ships the goods, but the goods are seized by customs due to seller error
4 Learn words and expressions concerning talking about
PART ONE
Warming-up
PART 1 Warming-up
Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience.
如何能确保你正在构建一个对你的组织有效的基础？
商务英语阅读课件Unit1
Business Language
Reading Skill Focus
Comprehensive Reading
Words and Expressions
Questions
Reading Skill Focus
Finding the Main Idea (1) In this unit, topic sentences of a paragraph will be discussed.
Reading Skill Focus
From these statistics and from personal experience it is evident that no one is unaffected by cancer. The topic sentence of the paragraph is：
goes on further explanations.
Reading Skill Focus
Implied Main Idea Some paragraphs have no topic sentences. The main idea is implied, which means you have to figure it out by asking“What is the topic of the paragraph?” To find the answer to the question, you must see what subject is constantly being referred to. Once you have found the topic, ask yourself,“What is the author’s main point being made about the topic?”Your answer should be broad enough to include all the supporting details in the paragraph. This will be the main idea.
《商务英语综合教程》 Unit (1)
10. The system administrator should manage them from the
server.
Section B Phrases
Translate the following phrases into Chinese.
1. business executive
2. track record 3. downstream organization 4. contingency plan 5. go bankrupt
Group Work
How much do you know about the six famous CEOs mentioned in Task One? Work in groups and try to find more information about them. Please give a brief introduction to one of them for about one minute. You may introduce some of the following aspects: • 1) nationality • 2) date of birth • 3) family background • 4) education background • 5) work experience • 6) achievements
Additional Reading
11 Characteristics of Management Excellence in Action
1. Management Excellence starts with values. The people in the firm display a fierce commitment to shared values and the exhibition of those values in every day activities large and small. From talent selection and development to programs, policies and key decisions, the values are always on display. The values are self-policing, and those who ultimately do not share the values are voted off the island. 2. Learning and continuous improvement drive the daily work. Learning and refining processes and approaches is what people do every day. And innovation is not a program, but an outgrowth of the most powerful behavior in the firm: learning via experim
《电子商务英语》口语词汇
Unit 1strategy [ˈstrætədʒɪ] n. 战略，策略predict[prɪ’dɪkt] v. 预报，预言giant[‘dʒaɪənt] n. 巨人；伟人；巨大的transaction[træn’zækʃən] n. 交易；事务trillion[‘trɪljən] n. 万亿amazing[ə’meɪzɪŋ] a. 令人惊异的Combination[kɒmbɪ’neɪʃ(ə)n]结合；组合retailer[‘riːteɪlə] n. 零售商log[lɒg] n. v. 记录robinson[‘rɒbɪnsən] n. 罗宾逊（男子名）awesome [‘ɔːs(ə)m] a. 极好的interconnect[ɪntəkə’nekt] v. 互相联系Unit 2preference [‘pref(ə)rəns] n. 爱好；喜爱；偏爱的事物confused [kən’fjuzd] a. 迷惑的；不清楚的；混乱的definition [.defə’nɪʃ(ə)n] n. 定义；（尤指词典里的词或短语的）释义；解释comparison [kəm’perɪsən] n. 比较；对比；相比table [‘teɪb(ə)l] n. 表格offline [ˌɒf’laɪn] n. 线下potential [pə’tenʃ(ə)l] a. 潜在的；可能的channel [‘tʃæn(ə)l] n. 途径；渠道combine [kəm’baɪn] v. 合并；兼备；兼有physical store 实体店Unit 3Barbara[‘bɑ:brə] 芭芭拉（女子名）convenient[kən’viːnɪənt] a. 方便account[ə’kaʊnt] n. 账户all over the world 全世界run out of 用完Alipay account支付宝账户click on 点击shopping website 购物网站Unit 4graduation [ɡrædʒu’eɪʃ(ə)n] n. 毕业；毕业典礼nougat [‘nuɡət] n. 牛轧糖lollipop [‘lɑli.pɑp] n. 棒棒糖refreshment [rɪ’freʃmənt] n. 点心；茶点；小吃pastry [‘peɪstri] n. 点心；油酥糕点assistant [ə’sɪstənt] n. 助理；助手register [‘redʒɪstər] v. 注册；登记authentication [ɔ.θentɪ’keɪʃ(ə)n] n. 认证complaint [kəm’pleɪnt] n. 投诉annoyed [ə’nɔɪd] a. 生气；恼怒examine [ɪɡ’zæmɪn] v. 检验；调查stained [steɪnd] a. 沾污的；有瑕疵或污点的；refund [rɪ’fʌnd] n. v. 退款appreciate [ə’priʃi.eɪt] v. 欣赏；感谢egg-yolk shortcake蛋黄酥QR code二维码；快速回应码individual member 个人会员corporate member 企业会员notice of claim索赔通知书；退款申请Unit 5convenient [kən’viːnɪənt] adj. 方便的；[口语]近便的；实用的account [ə’kaʊnt] n. 账户；解释；账目，账单recommend [rekə’mend] vt. 推荐，介绍；劝告websites [‘websaɪt] n. 网站examination [ɪg,zæmɪ’neɪʃ(ə)n;] n. 考试；检查；查问rotten [‘rɒt(ə)n] adj. 腐烂的replacement [rɪ’pleɪsm(ə)nt] n. 更换；代替者refund [ˈriːfʌnd] n. 退款；偿还，偿还额package [‘pækɪdʒ] n. 包，包裹termless [‘tɜːmlɪs] adj. 无条件的；无限期的inconvenience [ɪnkən’viːnɪəns] n. 不便；麻烦department store 百货商店Unit 6transportation [trænspɔː’teɪʃ(ə)n] n. 运输；运输系统container [kən’teɪnə] n. 集装箱cooperate [kəʊ’ɒpəreɪt] vi. 合作，配合；协力professional [prə’feʃ(ə)n(ə)l] adj. 专业的；职业的logistics [lə’dʒɪstɪks] n. 物流storage [‘stɔːrɪdʒ] n. 存储；仓库；贮藏packaging [‘pækɪdʒɪŋ] n. 包装；包装业distribution [dɪstrɪ’bjuːʃ(ə)n] n. 分布；分配formalities [fɔ’mælətis] n. 手续complicated [‘kɒmplɪkeɪtɪd] adj. 难懂的，复杂的priority [praɪ’ɒrɪtɪ] n. 优先；优先权freight forwarder 货运代理Unit 7decline [dɪ’klaɪn] v. 减少，下降；衰落platform [‘plætfɔːm] n. 平台；讲台entrepreneur [ˌɒntrəprəˈnɜː(r)] n. 企业家variation [veərɪ’eɪʃ(ə)n] n. 变化；变种uncertainty [ʌn’sɜːt(ə)ntɪ] n. 不确定，不可靠potential [pəˈtenʃl] a. 潜在的；可能的tutorial [tjuː’tɔːrɪəl] n. 指导，辅导commute [kə’mjuːt] v. 通勤toddler [‘tɒdlə] 学步的小孩；幼童retailer [‘riːteɪlə] n. 零售商upscale [‘ʌpskeɪl] a. 高品质的，高层次的，质优价高的accumulate [ə’kjuːmjʊleɪt] v. 积累；积攒stun [stʌn] v. 使震惊；打晕turning point 转折点count on 指望；依靠Unit 8widen [‘waɪd(ə)n] v. 放宽；拓宽guarantee [gær(ə)n’tiː] n.v. 保证；担保launch [lɔːntʃ] n.v. 发射；发行distance [ˈdɪstəns] n. 距离；远方barrier [‘bærɪə]n. 障碍物，屏障thoughtful [‘θɔːtfʊl; -f(ə)l] a. 体贴的；关切的enlightening [ɪn’laɪtənɪŋ] a. 使人领悟的；有启发作用的fashion trend 流行趋势picnic mat 野餐垫warehousing system 仓储系统package service 一揽子服务shop keeper 店主all-sided 全方位的get the point 说得对，有道理。
《电子与通信技术专业英语》Unit I-1
Chinese Translation of Texts
电容
电容存储电荷。因为电容使交流信号容易通过而阻隔直流信号，所以他们经常被 用在滤波电路中。图1－2为电容实物图和电路符号。
Chinese Translation of Texts
Inductor
An inductor is a passive electronic component that store senergy in the form of a magnetic field. An inductor is a coil of wire with many windings, often wound around a core made of a magnetic material, like iron. Fig.1-3 Inductor examples and circuit symbol.
Chinese Translation of Texts
电感
电感是一个无源电子元件，它以磁场的形式存储能量。电感是一个由电线缠绕 了许多圈的线圈，经常缠绕在像铁这样的磁材料的磁芯上。图1－3为电感实物图和 电路符号。
Chinese Translation of Texts
Diodes
Diodes allow electricity to flow in only one direction. The arrow of the circuit symbol shows the direction in which the current can flow. Diodes are the electrical version of a valve and early diodes were actually called valves. Fig.1-4 shows Diode examples and circuit symbol.
unit 5Mobile Commerce《电子商务英语》PPT课件
telecommunication network.
Text
Mobile Commerce
II.Characteristics of M-commerce
1.Convenience and
Text
Mobile Commerce
IV.Opportunities for M-commerce
One of the driving forces for increased use of mobile devices is the
desire to change business processes inside the enterprises，rather
• affluent
• ［′æfluənt］
• adj.富裕的
• handheld
• ［′hændˌheld］
• adj.手提式的，便携式的
New Words
• schematic
• ［ski：′mætik］
• n.示意图、原理图
• hassle-free
• ［′hæsəl′fri：］
• adj.方便的，一站式服务的
用的是公用频段。
Notes
LAN：Local Area Network的缩写，即局域网。
WAN：Wide Area Network的缩写，即广域网。
Notes
4.Banks in China notify customers about
their current balance or the latest
interception or attacks from unauthorized
电子商务英语unit1Electronic Commerce in the 21st Century
E-commerce English
•
清华大学出版社
Chapter One
Electronic Commerce in the 21st Century
•
清华大学出版社
Unit one
• 1.1.2 Origin of E-Commerce • 1. Traditional Commerce • The oldest form of traditional commerce
cost items as jewelry or antiques that can’t be inspected online may be not proper to sell online. • (2) E-commerce is totally new and some people are slow to adapt to it. • (3) Technologies are changing rapidly, and keeping pace with change will ultimately become too costly. • (4) There is frequent employee turnover. Many skilled employees leave and start their own businesses or for higher salaries.
Unit one
• (5) Many companies face cultural and legal impediments to E-commerce.
• (6) There is difficulty in integrating existing database into the E-commerce software.
电子商务英语
电子商务英语Unit OneText OnePart I. Language Focus●Key words:1.chart vt. 计划例句: The local branch of the party is meeting to chart their election campaign.W hich department is responsible for charting the future policy of industrialdevelopment for the next five years?2.deem vt．认为例句: The area has now been deemed safe.We will provide help whenever you deem it necessary.3.popularity n. 普及, 流行例句: Have you noticed the increasing popularity of wearing ear rings among young men?Her books have grown in popularity recently.4.cease vt. 停止, 终了例句: The dying man soon ceased to breathe.We must cease to dump waste in the sea.5.outnumber vt. 数目超过, 比…多例句: In their office the females outnumber the males 3 to 1.On the whole, the advantages of living in the city outnumber the disadvantages.6.underwrite vt. 承诺支付例句: His uncle finally agreed to underwrite his education abroad.If a company underwrites an insurance policy, they have an agreement to pay outmoney in cases of damage or loss.7.evolve vt.（使）发展, （使）进展例句: How do we know that humans evolved from apes？The small family-owned company has evolved into a large organization over theyears.8.valid a. 有效的, 有根据的例句: The agreement is not valid without a signature.My way of thinking might be different from yours, but it is equally valid.9.undertake vt. 承担例句: A local business undertook the work, but went bankrupt before they finished.The United Nations should undertake the role of global peace-keeper.10.integrate vt. 使一体化例句: It is difficult to integrate yourself into a society whose culture is so different from your own.The buildings and the landscape well integrated.●Phrases:1.take shape 形成例句: Our ideas are beginning to take shape.After months of work, the new book is gradually taking shape.2.regardless of不顾例句: He continued speaking, regardless of our feelings on the matter.Regardless of the danger, he climbed the tower.3.more importantly更重要地例句: She is quite good-looking, but more importantly for John, she‟s got a lot of money.More importantly, can he be depended on?4.carry out实行，执行例句: The hospital is carrying out tests to find out what‟s wrong with her.Don‟t blame m e；I‟m only carrying out my orders.Useful Structures:1. Not until the mid-eighties, when the desktop operating systems, or more familiarly PCs,began to surface, did the modern day Internet begin to take shape.这是一个倒装句。
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Translation practice
2.3.2.3 Sentence translation from English to Chinese: 1) 它已成为各种贸易和商务的强有力的手段。（medium） 2）电子贸易指网上财务往来，电子商务则指所有形式的 网上交易。（refer to...） 3) 客户服务已经是并将继续是下一个主要的竞争因素。 （competitive factor） 4）电子商务的交易通常涉及几个互动的步骤。（involve） 5）那将给你以极大的竞争优势。（advantage） 6）当你的公司电子商务化后，你与客户之间的关系就改 变了。（transform） 7）客户关系管理在你的商务程序中起决定作用。（critical） 8）我们必须尽充分利用我们已有的资源。（make full use of）
Text A 5）Achieving the goal of outstanding customer service requires a business provide the fastest access to all customer information. 要实现出色客户服务的目标，商家必须能最快地了解客 户的所有信息。 4注解：access n. (1)使用权， 进入权，接近的机 会。（正式用词，后接to） Only high officials had access to the president. （2）通道，入口。（后接to） The only access to the farm was a dirt road.
这种商务模式的转变，带给顾客的远不仅是方便，带给商家的也远 不仅是成本的降低。 ◆transforming是现在分词，做power的定语。
◆extend v. (1)延长，扩大。 This year they have introduced three new products to extend their range. （2）延伸，伸出。 The caves extend for some 12 miles. The man extended his hand: "I'm Chuck."
Text A 6）E-business transactions often involve interactive steps...dispute resolution... 4注解：involve v.
(1)使陷于（麻烦等中），卷入（困难或复杂的情况）
They are deeply involved in debt. （2）涉及，包含 This project involves much difst you must identify which of your core business processes are most suitable for, or most in need of, conversion to e-business. 但首先你必须明白，在你的核心商务程序中，哪些程序 最适于或最有必要电子商务化。 4注解：identify v.
Text A 3）but the common difference is that e-commerce refere to financial transactions over the web. 它们的差别在于：电子贸易指网上财务往来。 4注解：financial adj. 财政的，金融的 London is one of the important financial centers of the world.
(1)认出，鉴定。
The criminal was identified immediately. (2)证明…身份 your ID card will identify you.
Text A 10)Your most critical business process is customer relationship management. 客户关系管理在你的商务程序中起决定作用。 4注解：critical adj. (1)批评的，批判的。 I have long developed a habit to appreciate novels with a critical attitude. (2)决定性的，关键的。 This is a critical turning point in my career.
(3)危急的
Translation practice
Give the Chinese equivalents of the following words or expressions: 1) e-business process 电子商务程序 2) business model 商务模式 3) online marketing 在线营销 4) financial transaction 财务往来 5) customer service 客户服务 6) electronnic billing 电子兑帐与支付系统 and payment system 7) dispute resolution 解决争端 8) customer relationship 客户关系管理 management @ Activities On Passage A
4注解：dispute
n&v.辩论，争论
They disputed for hours about where to go.
Text A 7）In order to make full use of the power of the Web and efficiently handle high-value intangible services such as mortgages or insurance applications,... 为了充分利用网站和有效地处理各种无形的高值业务如 高额抵押或高额保险申请，…… 4注解：make (full) use of (充分)利用 efficient adj. 高效率的，有能力的
Text A 4）The transforming power of this mode of business extends far beyond the obvious points of convenience for the customer and cost savings for the business.
Objective
Unit 1
8 Notes To Text A
@ Activities On Text A
@ Basic E-commerce Writing
& Related Reading
: Work online
Text A
Introduction to E-business
1)IBM defines e-business...Internet technologies. 国际商用机器公司将电子商务定义为。。。。互联网技术。 4注解：define 给…下定义。常用于短语define… as…，意为“将…定义为…”。 He defined charity as giving money to the pooor. 2) online marketing and advertising 在线营销和广告 4注解：advertise v. (为…)做广告，登广告。 This company advertised for an assistant in the local newspaper.。
An efficient worker deserves good pay.
mortgage n. 抵押，房贷
Text A 8）Value that cannot be generated by any other means.
这种价值不可能由其他的方式创造出来。
4注解：generate v. (1)产生（光，电，热等） A fire generates light and heat. (2)引起，导致。 His suggestions generated a lot of ill fellings.
@ Activities On Passage A
Assignment 课后作业
完成Page 9-12的练 习
This is the end of Text A