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together or • Use window to promote all men’s wear or
all women’s wear but alternate windows every two weeks
7
space and layout planning:
option 2
• split floor into men’s/women’s area dependant on the product split
men’s women’s
Stores with two windows
• One window should display men’s product one window women’s product
Stores with one window
either • Display men’s & women’swk.baidu.commannequins
dark/light/dark pattern/plain/pattern
dark
light
more dark
Light
Dark
Light
Dark
light
Dark
Light
Dark
Light
14
core VM techniques: 3rd Step: semi co-ordinated merchandising
• ensure that as the customer walks past the front of the store they can see both genders of product clearly
• window in the women’s zone should promote men’s product, window in men’s zone should promote women’s product
step 2
step 3
step 4
step 5
step 6
step 4
12
core VM techniques: use of colour
1st Step: light to dark
• merchandise products from lightest item to darkest item as shown here
block like products in all colours together in one area eg
tops and t-shirts
footwear
bags
coats
16
core VM techniques: size management
folded • minimum of 3’s per sku
• Merchandise all colours of one style together eg same top in three colours then same pant in two colours
15
core VM techniques: blocked merchandising
wide fold Sweatshirts For chunky items to highlight logos & hoods More on App shelf/occasionally on display table
flat stack Sweatshirts To highlight sleeve details Usually show in display table
men’s women’s
8
space and layout planning:
option 3 Ground floor
• split each floor into men’s/women’s area dependant on the product split
• one window should promote men’s product,
adidas陈列
space and layout planning:
option 1
• split floor lengthwise men’s/women’s • Ensure that as the customer walks
past the front of the store they can see both genders of product clearly
1 x small 1 x medium 1 x large • max 2 x small 2 x medium 2 x large • largest size on bottom of pile, smallest on top
one window women’s product
Men’s window
First Floor
Entrance
Women’s window
men’s women’s
Women’s Men’s
area
area
9
core VM techniques: folding
These are the only four types of fold to be used
light
dark
light
dark
light
dark
13
core VM techniques: use of colour
2nd Step: checker board
• alternate light and dark or pattern and plain products to make each individual sku stand out
11
core VM techniques: folding
regular fold
¼ fold
step 1
step 2
step 3
step 1
step 2
step 3
step 4 wide fold
step 5
step 4 flat stack
step 5
step 1
step 2
step 3
step 1
regular fold Regular t-shirts More in App Shelf/ occasionally on display table
1/4 fold T-shirts & polo shirts To highlight logos & sleeve details Display table/Shelf
all women’s wear but alternate windows every two weeks
7
space and layout planning:
option 2
• split floor into men’s/women’s area dependant on the product split
men’s women’s
Stores with two windows
• One window should display men’s product one window women’s product
Stores with one window
either • Display men’s & women’swk.baidu.commannequins
dark/light/dark pattern/plain/pattern
dark
light
more dark
Light
Dark
Light
Dark
light
Dark
Light
Dark
Light
14
core VM techniques: 3rd Step: semi co-ordinated merchandising
• ensure that as the customer walks past the front of the store they can see both genders of product clearly
• window in the women’s zone should promote men’s product, window in men’s zone should promote women’s product
step 2
step 3
step 4
step 5
step 6
step 4
12
core VM techniques: use of colour
1st Step: light to dark
• merchandise products from lightest item to darkest item as shown here
block like products in all colours together in one area eg
tops and t-shirts
footwear
bags
coats
16
core VM techniques: size management
folded • minimum of 3’s per sku
• Merchandise all colours of one style together eg same top in three colours then same pant in two colours
15
core VM techniques: blocked merchandising
wide fold Sweatshirts For chunky items to highlight logos & hoods More on App shelf/occasionally on display table
flat stack Sweatshirts To highlight sleeve details Usually show in display table
men’s women’s
8
space and layout planning:
option 3 Ground floor
• split each floor into men’s/women’s area dependant on the product split
• one window should promote men’s product,
adidas陈列
space and layout planning:
option 1
• split floor lengthwise men’s/women’s • Ensure that as the customer walks
past the front of the store they can see both genders of product clearly
1 x small 1 x medium 1 x large • max 2 x small 2 x medium 2 x large • largest size on bottom of pile, smallest on top
one window women’s product
Men’s window
First Floor
Entrance
Women’s window
men’s women’s
Women’s Men’s
area
area
9
core VM techniques: folding
These are the only four types of fold to be used
light
dark
light
dark
light
dark
13
core VM techniques: use of colour
2nd Step: checker board
• alternate light and dark or pattern and plain products to make each individual sku stand out
11
core VM techniques: folding
regular fold
¼ fold
step 1
step 2
step 3
step 1
step 2
step 3
step 4 wide fold
step 5
step 4 flat stack
step 5
step 1
step 2
step 3
step 1
regular fold Regular t-shirts More in App Shelf/ occasionally on display table
1/4 fold T-shirts & polo shirts To highlight logos & sleeve details Display table/Shelf