体验商务英语2Unit3
体验商务英语2_Unit_3
Bacardi Martini
American Express
Spanish American
German
Italian Japanese
Travel and financial services provider
Drug and chemical maker
Bayer
Benetton
Clothing manufacturer Electronic goods maker
Unit 3
Companies
公
司
Teaching & Learning Objectives
To enable Ss to talk about “companies” To familiarize Ss with vocabulary related to “companies” To develop Ss‟ listening and reading skills To improve Ss‟ presentation techniques To enhance Ss business writing techniques by writing a memo
Companies
ห้องสมุดไป่ตู้
Cisco Systems 思科系统：财富500强公司之 一，总部所在地美国,主要经营网络设备。专门 生产路由器(routers)等网络硬件的美国思科公司 (Cisco Systems)是网络经济最热门领域中最成 功的公司，营业额连年增长5成以上。 Peugeot 标致：财富500强公司之一，总部所在 地法国,主要经营汽车。 American Express 美国运通：财富500强公司 之一，总部所在地美国,主要经营多种金融。
体验商务英语视听说unit3 ppt课件
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Build two vocabulary networks around these topics:
1. Currency 2. Shares
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The language of graphs
Verbs used in the news: fell; plunged; soared; stabilize, recover
UP
DOWN NO CHANGE
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The language of graphs
√ 0181 442 5655, ext 39
• 如果老师最后没有总结一节课的重点的难点，你 是否会认为老师的教学方法需要改进？
• 你所经历的课堂，是讲座式还是讨论式？ • 教师的教鞭
• “不怕太阳晒，也不怕那风雨狂，只怕先生骂我 笨，没有学问无颜见爹娘 ……”
• “太阳当空照，花儿对我笑，小鸟说早早早……”
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Sentence correction.
By how much points did the Dow Jones index fall? ___5__0_8__p_o__in_t_s____________________________
What percentage was this? ___2__0_%___________________________________
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T1:
体验商务英语第2课U2课件
Reading Describing your routine
D Decide whether these statements are true or false.
Many people think Ghosn is Japanese. False Ghosn speaks three foreign languages. False He lives in Europe. True He often travels between Europe and Asia. True He meets international customers at weekends. False 6 He has four children. True 1 2 3 4 5
security opportunities boss facilities promotion
helpful
company mobile
holidays
phone facilities
parking
car
sports
hours
Starting up
C Match some word partnerships from Exercise B to their meanings 1 to 6. 1 a lot of money high salary long holiday helpful colleagues travel opportunities
work (work) (work) for a shipping company
6 you can change the times when you start and finish work flexible hours
经典：体验商务英语第二册Unit-3-Companies
A Which of these companies would you like to work
for? Why?
Starting up
Family business
Multinational
Self-employed/freelance
lawyer consultant writer
doctor
1 The amount of money a company receives from sales in a particular period is called its _t_u_r_n_o_v_e_r_.
2 The money a company makes after taking away its costs is its _________.
Can you explain the these?
- Family-owned - Public limited - Joint venture - MultinationaБайду номын сангаас - Parent - Subsidiary - Branch - Holding
Company
Starting up
Company Ltd./Inc./SA/AG
3 A company which is more than 50% owned by a parent company is called a _____________.
4 The employees in a particular country or business are called the ___________.
Starting up
B
Do you know these companies and their lines of business?
Unit 3体验商务英语
四、Must的用法
当陈述部分有情态动词must，问句有4种情况： 1）mustn't表示“禁止，不可，不必”时，附加问句通常要用must. • You mustn't stop your car here, must you? • 你不能把车停在这地方，知道吗？ 2）must表示“有必要”时，附加问句通常要用needn't. • They must finish the work today, needn't they? • 他们今天要完成这项工作，是吗？ 3）当must用来表示对现在的情况进行推测时，问句通常要根据must后 面的动词采用相应的形式。 • He must be good at English, isn't he? • 他英语一定学得很好，是吗？
二、表示主观意愿的词
含有think, believe, suppose, imagine, expect等动词后接宾语从 句构成的主从复合句 在构成反意疑问句时，视情况不同有两种 不同的构成方式。 A. 当主句的主语为第一人称时，其后的简短问句应与从句相一致。 I expect our English teacher will be back this weekend, won't she/he? We suppose you have finished the project, haven't you? 值得注意的是，当这些动词后接的宾语从句的否定转移到主句时， 其仍属否定句 ，故其后的 简短问句应用肯定式 ，而非否定式。 例如： I don't believe that he can translate this book, can he? We don't imagine the twins have arrived, have they? 此类句子的回答同"前否后肯"型反意疑问句一样，如上述后一个句 子，若双胞胎已经到了，则回答为"Yes, they have."；若尚未到 达，使用"No, they haven't."。
大学体验英语综合教程2 Unit 3
Difficult Sentences 1. You can call me a shop-a-holic, as most of my friends do, but I call myself a lover of fashion. You could call me a shopping addict , as most of my friends do, but I’d rather say I love to buy things in fashion .
By Louise.JJ
Warm-up Activity
Look at the ads and think about how you will say them in English.
Department of College English
成功之路，从头开始。
钻石恒久远，一颗永流传。
给电脑一颗奔腾的“芯”。
Lead-in Questions
3. What are the advantages and disadvantages of ads?
Advantages: (1)Good and nice ads will appeal to有吸引力 our sense; (2)Public service ads will inspire激发 people to take action and even save lives; (3)Ads will help people to make decisions and refine提炼 their choices. Disadvantages: (1)mislead误导 the consumers; (2)cheat the consumers，especially the deceptive欺骗性的 (tending to deceive) ones.
[教育学]大学体验英语综合教程2第二版 unit 3 passage A 英语课件
![[教育学]大学体验英语综合教程2第二版 unit 3 passage A 英语课件](https://img.taocdn.com/s3/m/25fac2610029bd64783e2cee.png)
1.Television is an advertisement medium. ☞电视是广告的媒体。
2.It is india's biggest consumer-goods company and biggest advertiser. ☞它是印度最大的消费品公司和最大的广告客户。
3.The magazine contains a great deal of advertising. ☞这本杂志里有大量广告。
也可指自然力的影响。
3.impress：强调影响既深刻又持久。
Attractive
adj. ①吸引人的；②有魅力的； ③迷人的； ④招人喜爱的
【例句】：1. The creamy white flowers are attractive in the spring. 在春天，这种乳白色的花朵分外迷人。
书面用词指不受某事或某种原因的阻碍语气轻于inspite在这些词中语气最强可与despite换用口语或书面语中均可使用
The Victim
New words
Ad =advertisement
n.广告
Advertiser n. 广告商
Advertising n. 广告业；（总称）广告；宣传,广告
【例句】
belongings n. ①动产；②财物；③家眷；④亲属
【例句】：1. I collected my belongings and left... 我收拾好随身物品就离开了。
2. He was identified only by his uniform and personal belongings. 他的身份只是通过制服和个人财物确定了下来。
2.The roads were cluttered with cars and vans. 路上堵满了汽车和货车。
大学体验英语2第三版unit3
Yes, I do. They help raise people’s awareness of some public concerns. For instance, nowadays people have become much more conscious about environment protection and public service campaigns play a big part in it.
Hale Waihona Puke Smokey Bear and his famous words of wisdom, “Only You Can Prevent Forest Fires,” are recognized by 95% of adults and 77% of children. Launched in 1944, the Smokey Bear Forest Fire Prevention campaign is one of the longest-running and famous public service advertising campaigns in history.
Since the Crash Test Dummies, Vince and Larry, were introduced to the American public in 1985, safety belt usage has increased from 21% to 70%, saving an estimated 75,000 lives.
Unit 3
Return to Menu
Passage A Passage B
Passage A
体验商务英语综合教程3Business_English_Unit_3_Organisation
Unit 3: Organisation
Starting up
1. Which people in your organisation have their own office?Do you have their own office because of a seniority?;a need ofr confidentiality?;the type of work they do?
3.Which of the words describe your own orgnisation you know well? vocabulary file page 159
Reading: A successful orgnisation
A.Read paragraph 1 of the article and answer these quesitions.
combination in each group. P26. Excercise C,D
Case study:
Level III & IV: Applying and Analyzing
Case study: Auric Bank Background The call centres Task. Writing P136.
知识回顾 Knowledge Review
放映结束 感谢各位的批评指导！
体验商务英语综合教程2 教案
外语系教案第次课学时：授课时间：第周Context: Unit 1Title: IntroductionsThe tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries:a.Introduce businesspeople in order of professional rank –the person of highestauthority is introduced to others in the group in descending order, depending on their professional position.b.When possible, stand up when introductions are being made.c.If clients are present, they should be introduced first.d.The same and title of the person being introduced is followed by the name and titleof the other person.PROCEDURESLesson 1Starting upSs listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titlesSs list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: NationalitiesSs match countries and nationalities.Reading: Describing peopleThis reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2Reading: Describing peopleSs complete more detailed comprehension questions about Phil Knight (Exercise B and C). Language focus 1: to beSs are introduced to positive and negative forms of the verb to be.Language focus 2: a/an with jobs; wh- questionsSs look at the use of a/an before vowels and consonants and are introduced to what, who and where question words.Lesson 3Listening: Talking about yourselfSs listen to three people talking about their jobs.Skills: Introducing yourself and othersSs listen to three conversations where people introduce themselves and others. They then practice introductions.Lesson 4Case study: Aloha in HawaiiSs find out information about people at a conference.WritingSs write an e-mail about two people from the conference.第次课学时：授课时间：第周Context: Unit 2Title:Work and leisureIt has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favored by the enterprise culture. Some found themselves with too much free time n their hands when company restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards. The British TUC estimates that, despite European Union legislation, 4 million people in the UK work more than 48 hours per week and 1 in 25 work over 60 hours. It is thought that managers and professional staff work the longest hours.PROCEDURESLesson 1Starting upSs listen to four people talking about what they want from work and make word partnerships.Vocabulary 1: Days, months, datesSs practice days, months and dates and use the prepositions in, at and on with time phrases.Lesson 2Reading: Describing your routineSs read an article about the working day of Michael Dell, Chairman of Dell computers. Language focus 1: Present simpleSs look at the present simple to talk about habits and work routines.Vocabulary 2: Leisure activitiesSs use leisure activities, verbs and time phrases to talk about leisure time.Lesson 3Language focus 2: Adverbs and expressions of frequencySs complete exercises using adverbs and expressions of frequency and listen to three people talking about their typical day.Skills: Talking about work and leisureSs match questions and answers about work and leisure and then listen to a conversation about what Tim does at the weekend. Afterwards they talk about their own work and leisure activities.Lesson 4Case study: Independent Film CompanySs role play an interview between Human Resources and unhappy employees of a film company.WritingSs use the information from the case study to list the working conditions they want to change.第次课学时：授课时间：第周Context: Unit 3Title:ProblemsProblems are a fact of life. So problem-solving is an essential life skill both at home and in the office. Many pressurized managers in the modern business world may benefit from training in conflict resolution to resolve disagreements. It is wise to deal with sensitive matters face-to-face. Irate e-mails and memos often contain sentiments we would modify if speaking to the person directly. Social psychologist Albert Merabian says that words account for seven percent of communication, tone 38 percent and body language 55 percent. These elements are particularly useful in understanding and resolving potential conflict situation but can be lost in cyber communication. PROCEDURESLesson 1Starting upSs match sentences and problems and listen to five phone calls to identify the product and the problem.Vocabulary: AdjectivesSs look at the adjectives and their opposites and use too and enough.Lesson 2Reading: Dealing with problems at workFour people answer the question: ‘What are the biggest problems facing your company?’Language focus 1: Present simple: negatives and questionsSs match questions and answers, make negative sentences and practice the question forms in a role play.Lesson 3Language focus 2: have gotSs look at the use of have got, haven’t got and Have you got? To talk about possession. Skills: Telephoning: solving problemsSs listen to four phone calls where people talk about problems. Then they role play a phone conversation talking about problems with a product.Lesson 4Case study: Blue HorizonGuests of a holiday company compare their holiday apartments with the holiday brochure and complain to a representative of the company.WritingSs listen to a voice mail and write a telephone message for the manager of Blue Horizon. 第次课学时：授课时间：第周Context: Unit 4Title:TravelAround 1400 BC Polynesians paddled across the open ocean in canoes, serching for new trading partners, and the age of business travel began. The modern businessperson is more likely to choose flying as the quickest way of getting from A to B. Although safer than canoe, this can still pose hazards. Frequent fliers are likely to encounter a number of hurdles that can lead to increased stress levels. First, you have to acturally get on the plane. Most airlines overbook to minimise seat wastage and no-shows. This means that if all the passengers who actually booked seats turn up, there could be a shortage of place. If there are not enough volunteers to give up their seats, then you may find yourself bumped – denied boarding and put on a later flight.PROCEDURESLesson 1Starting upSs talk about things they like and don't like when travelling on business. Vocabulary: Travel detailsSs practise the alphabet and numbers 1-100 and match verbs and travel phrases. Listening: Listening for informationSs listen and answer questions about travel information.Lesson 2Language focus 1: can/ can’tSs put a dialogue into the correct order and then listen to check. Then Ss role play a conversation using can/ can’t.Reading: Business hotelsSs read about facilities in The Tower Hotel.Lesson 3Language focus 2: there is/ there areSs complete sentences using ther is/ there are and carry out a role play about a new job abroad.Skills: Making bookings and checking arrangmentsSs listen and answer questions about booking a hotel room before role playing a similar situation.Lesson 4Case study: Pacific HotelA hotel manager and assistant manager allocate rooms to twelve guests at a small hotel. WritingSs write a fax to one of the guests confirming arrangements.第次课学时：授课时间：第周Context: Unit 5Title:Food and entertainmentFood can communicate complex messages about status, nationally and identity. The fashion for eating out in restaurant was adopted by the upper classes during the French revolution. Most English words relating to eating out are adopted from the French (hotel, café, menu, chef, etc.) including restaurant, which was originally from the French verb meaning ‘to store’. Later, the migrations of the twentieth century proved fertile ground for mingling cuisines and a knowledge of the vast variety on offer is viewed as a mark of modern cosmopolitan taste.PROCEDURESLesson 1Starting upSs talk about the kind of food they like and match dishes and countries. Vocabulary: Eating outSs look at food groups and different parts of a menu.Reading: TippingThis reading section can be completed in two parts. Ss match jobs with places where people work. Then Ss talk about what services they tip before completing a table about which countries tip most often (Exercises A-C).Lesson 2Reading: TippingSs read an article about factors that encourage people to tip and answer comprehension questions (Exercises D-E).Language focus 1: some/anySs correct mistakes using some and any and underline the correct words in a dialogue. Listening: Ordering a mealSs listen to what a man and a woman order in a restaurant.Lesson 3Language focus 2: Countable and uncountable nounsSs identify countable nouns and complete exercises using a lot of, many or much. Skills: EntertainingSs look at language for entertaining visitors in a restaurant and listen and respond to a waiter’s questions.Lesson 4Case study: Which restaurant?Three colleagues decide which restaurants to choose to entertain three important customers.WritingSs write an e-mail inviting a customer to dinner and giving details about the restaurant. 第次课学时：授课时间：第周Context: Unit 6Title:SalesThings have come a long way since the days when peddlers went from door to door selling wares from a pack. Now advertisements pop up as text messages. Goods can be ordered by mall order. We can compare prices, get quotes, check if an item is in stock and place an order without moving away from our computer screen. In some ways the methods o buying and selling have undergone a revolution and in others little has changed since the early 1900s when keywords in sales were service and relationships. A modern sales force uses a mixture of tried and tested techniques and new technology to increase sales. The foundation of modern sales techniques was developed in the 1950s and includes gaining the client’s interest, building desire by showing product features or giving samples, increasing conviction by comparing the product with competitors or using statistics to highlight benefits and, finally, closing the deal.PROCEDURESLesson 1Starting upSs listen to three people talk about where and when they buy products. Vocabulary 1: Buying and sellingSs complete a sales leaflet for a computer company and listen to a conversation between a buyer and seller.Lesson 2Reading: Thirsty for success?Ss read a job advertisement for a sales representative in a soft drinks company. Language focus 1: Past simpleSs complete a sales report using the past simple.Vocabulary 2: Buying and sellingSs complete a leaflet for a car hire company.Lesson 3Listening: SellingKevin Warren, the Vice President, Sales and Marketing, of Coca-Cola Enterprises, gives some advice to salespeople.Language focus 2: Past time referencesSs are introduced to expressions that refer to the past, such as ago, last (week), for, on, from… to, in and during.Skills: Presenting a productSs listen to a salesperson presenting a product at a trade fair. Then they role play being the buyer and seller at a trade fair.Lesson 4Case study: Link-up LtdA company sells mobile phones and service packages. Ss role play being salespeople and customers.WritingSs write an e-mail to a colleague about what phone and service package a customer wants, using information from the case study.第次课学时：授课时间：第周Context: Unit 7Title:PeopleWhat charactreristics can help people to succeed in business and in life? A positive attitude, intelligence, perserverance and self discipline all help. Are the personality traits that contribute to success or failiure genetic? Or do we learn these characeristics are we grow up? Experts still disagree as to whether nature or nurture is more important.Can personality and intelligence be measured? IQ and psychometric tests remain popular, and the latter are still used by many companies as part of the selection process. However, in recent years the idea that only one type of intelligence exists has been criticised. Howard Gardner developed the theory of multiple intelligence. This said that people have a number of different types of intelligence that they possess to varying degrees. These are linguistic, musical, logical-mathematical, spatical, body-kinesthetic, intrapersonal(e.g. insight) and interpersonal (e.g. social skills and the ability to understand and motivate other people).PROCEDURESLesson 1Starting upSs answer a questionnaire about what sort of person they are.Vocabulary: Describing peopleSs look at the adjectives to describe people’s personalities.Listening: A difficult colleagueA property developer talks about a colleague who left the company.Lesson 2Language focus 1: Past simple: negatives and questionsSs focus on past simple negatives and questions and write questions using Why, How long, What, When and Where.Reading: Stella McCartneySs read an article about the fashion designer Stella McCartney. Ss then match verbs and nouns to make word partnerships.Lesson 3Language focus 2: Questions formsSs look at yes/no questions and open questions. They complete a questionnaire and then listen to check answers.Skills: Negotiating: dealing with problemsSs listen to a conversation about problems of understafing in a company. Then they role paly a conversation negotiating a new company car.Lesson 4Case study: A people problemA US food coompany has problems with a business manager.WritingSs write a memo aobut their meeting.第次课学时：授课时间：第周Context: Unit 8Title:MarketsIf a company wants to sell a product or service successfully, it ust identify the target market. There are many different types of market to choose from. The mass market aims to sell to as many people as possible, crossing age and income groups. In contrast, a niche market focuses on a narrowly defined group fo customers. It often caters to a need that has been overlooked by those suppliers who cater to markets which deal in more mainstream products or sevices. Focussing on niche markets can be cost effective as marketing campaigns can sim budgets directly at potential customers, for example through advertising on local radil or in magazines targeting special interst gorups. PROCEDURESLesson 1Starting upSs ask and answer questions about a populatioin pie chart.Vocabulary: Types of marketSs listen and repeat large numbers and look at adjectives to describe markets.Lesson 2Reading: The car market in ChinaSs answer quesitons and search for large numbers in an article aobut the Chiese car market.Language focus 1: Comparatives and superlativesSs practice comparative and superlative forms of adjectives..Lesson 3Listening: Doing business in RussiaSs listen to three parts of a presentation about doing business in Russia.Language focus 2: much/ a lot, a little/ a bitSs use the language to compare cars and pool talbes and use a bar chart to talk about sales in Russia and Poland.Skills: Telephoning: solving problemsSs listen to three marketing executives talking about a new snack bar and then role play taking part in a marketing meeting.Lesson 4Case study: Cara CosmeticsA body care company is launching a new shampoo. Ss siscuss the name , size and price of the product, main outlet and income group of the target market.WritingSs write a short description of the new shampoo for Cara Cosmetics catalogue.第次课学时：授课时间：第周Context: Unit 9Title:CompaniesA company is an organisation that produces goods or services to make a profit. There ar e many different types.A small business might become a medium or large business. If a company sells directly to the public, it is a retil business. A wholesale business sells goods in bulk to other companies. Some companies have Ltd in their name. This stands for limited company. Here, shareholders only lose what they invested if the company goes bankrupt. A company with PLC after its name is a Public limited company – its shares can be freely bought and sold. In contrast a Private limited company only passes shares to another person if other shareholders agree. A conglomerate consists of several companies that have joined together. A multinational or transnational company has global operations in many different countries.PROCEDURESLesson 1Starting upSs do a companies quiz and then talk about famous companies from their country. Listening: The Mini rangeSs listen to the Corporate Communications Managers for the Mini range of cars at BMW. Language focus 1: Present continuousSs look at the present continuous for temporary ations and things that are happening now.Lesson 2Vocabulary: Describing companiesSs complete exercises to describe two companies and then complete a company profile. Reading: LVMHSs read about LVMH, the luxury goods manufacturer.Lesson 3Language focus 2: Present simple or present continuousThe tenses are compared and contrasted. Ss then do exercises to find the correct tense before carrying out a role play showing someone around a company.Skills: Starting a presentationSs listen to the start of a presentation and use notes to introduce their own presentation.Lesson 4Case study: You and your companySs role play introducing themselves and their company at a training course on giving presentations.WritingSs write a short profile about their company from the information in the case study.第次课学时：授课时间：第周Context: Unit 10Title:The WebNow that the Internet has arrived, it is difficult to imagine how we lived without it; it is has revolutionised communications. Changes are taking place at an incredible speed. Hardware is becoming more compact, faster and more affordable, allowing more individuals and companies to utilise the Net. In the past, research took longer, important documents got lost in the post and information could be difficult to find. Unfortunately this revolution has brought with it a new set of problems. Research is certainly quicker but connections can be slow, making it difficult to access the websites that you need. Documents can still get lost, but now they float around cyberspace. Spam can be a problem when you e-mail account becomes overloaded with advertising that you don't want. But more sinister are the various computer viruses which can make your computer crash. And not all countries have equal access to the advantages of new technology. PROCEDURESLesson 1Starting upSs listen to people talking about what they use the Internet for and then talk about their own Internet use.Vocabulary: Internet termsSs read advice about using the Internet and match Internet terms with their definitions.Listening: Website designA website designer talks about his job.Lesson 2Language focus 1: Talking about future plansSs look at the use of the present continuous for future use and going to for future plans. Reading: E-commerceSs look at an article about making money form the internet.Vocabulary 2: Time ecpressionsSs complete future time expressions such as by net year, in two week s’ time, tomorrow evening, in the near future.Lesson 3Language focus 2: willSs use will to complete exercises about future events and predictions. Then they role play a meeting to talk about the launch of a new website.Skills: Making arrangemensSs listen to four people making and changing arrangements by phone and role play similar situations.Lesson 4Case study: Isis Books plcThe marketing director and two sales representatives of an Internet business book company plan a sales trip to Poland and Russia.WritingSs write an e-mail to customers to confirm the date and time of the appointment arranged in the case study..第次课学时：授课时间：第周Context: Unit 11Title:CulturesCompanies which deal in the global marketplace need to be able to adapt to different business cultures. It is easier to make a good impression in our own culture than in another, where our knowledge of the language and rules of behavior may be limited. Knowledge of the protocol and etiquette in the countries we do business with is essential. Protocol is adhering to the correct procedures and conduct in formal situations. This involves knowing the acceptable way to behave and includes formalities of rank, which denotes the level of a person’s position in an organisation. Etiquette focusses on communicating in a respectful and polite way in accordance with the good manners and accepted norms of the culture.PROCEDURESLesson 1Starting upSs look at tips for visiting another country or doing business there.Vocabulary: Company culturesSs complete sentences about different company cultures.Listening: Cultural mistakesSs listen to three people talk about cultural mistakes they have made.Lesson 2Language focus 1: should/ shouldn'tSs use should and shouldn't to give advice and make suggestions.Reading: Fast food in JapanAn American sandwich chain has problems with their Japanese franchise. Ss are introduced to phrasal verbs.Lesson 3Language focus 2: could/ wouldSs look at could and would to make requests and offers.Skills: Identifying problems and agreeing actionSs listen to a human resources manager talking to the general manager of a company about problems with an employee. The Ss role play a similar problem.Lesson 4Case study: A change of cultureA general manager of an overseas bank encounters problems from the staff when she wants to introduce new ideas.WritingSs write action minutes for the meeting they had in the case study.第次课学时：授课时间：第周Context: Unit 12Title:JobsThere are valuable skills that make job seekers attractive to employers:Technical skills – which include the specialist knowledge that will help them do the job. Personal skills –personality, attitude, personal work habits and style. (Can they work under pressure? Can they work as a part of a team as well as unsupervised?). Transferable skills – the basic skills learnt through everyday situations or previous work experience that can be usefully applied to a new position.PROCEDURESLesson 1Starting upSs discuss which jobs should get the highest salary and what aspects they would like or not like in a job.Vocabulary: Skills and abilitiesSs use verbs to complete a job advertisement.Language focus 1: Present perfectSs look at the use of the present perfect to talk about actions that continue from the past to the present.Lesson 2Reading : A curriculum vitaeSs put headings in the correct place and answer questions about a curriculum vitae.Lesson 3Language focus 2: Past simple and present perfectThe tense are compared and contrasted. Ss complete a text using the correct form of the verb and look at time expressions that go with each tense.Skills: Interview skillsSs look at interview tips, listen to an interview and role play an interview situation.Lesson 4Case study: High Profile Inc.The marketing director and the human resources director of a sports agency interview candidates for a job.WritingSs write a letter to the successful candidate from the case study interview.第次课学时：授课时间：第周Book IIContext: Unit 1Title:CareersReports of the death of the traditional career have been greatly exaggerated. Despite the growth of outsourcing (buying in services that were previously performed by a company’s employees from outside the organisation) and teleworking by freelancers working from home communicating via the Internet, most professional people still go to what is recognisably a job in a building that is recognisably an office. The average tenure, the length of time that people spend in a particular job, has remained unchanged (at about seven years) for two decades.PROCEDURESLesson 1Starting upSs talk about their level of ambition and say what makes for a successful career. Vocabulary: Career movesSs look at typical word combinations and verbs used with career.Listening : Human resources and recruitmentSs listen to a public relations professional who advises companies on human resources and recuitment.Lesson 2Reading: Female train driversSs read an article about the recruitment of female underground train drivers in London.Language review: Modals 1Ss look at modals used for ability, requests and offers (can, could and would) and do exercises based around a job interview.Lesson 3Skills: Telephoning: making contactSs listen to some calls and learn how to get through to who they want to speak to, leave messages, etc.Lesson 4Case study: Blue HorizonSs choose the right candidate for an internal promotion within an international training company.第次课学时：授课时间：第周Context: Unit 2Title:Selling onlineThe world of e-commerce moves fast. The dotcom frenzy of the late 1990s, with companies raising vast amounts of money from investors, for example just to sell dog food over the Internet, came and went, and some organisations removed the dotcom suffix from their names, so much did it become a synonym for failure. E-commerce courses in business schools are no longer oversubsribed and no longer preaching that ‘everything has changed’. Companies look more at how e-commerce can be used in conjunction with other methods of selling: in retailing this means clicks and mortar, combining traditional retail outlets with online operations, ratther than investing in a whole new expensive infrastructure.PROCEDURESLesson 1Starting upSs talk about traditional shopping versus buying online and goods typically bought online Vocabulary: Shopping onlineSs work on words related to buying and selling.Listening: Selling onlineSs listen to the founder of the British operation of Amazon talk about how to succeed in online selling.Lesson 2Reading: Virtual pocket moneyTeenagers buy a lot online. The article looks at payment methods they can use to do this. Language review: Modals 2Ss apply modals for obligation, necessity and prohibition (must, need to, have to and should) in the context of rules for an online book club and in an interview.Lesson 3Skills: Negotiation: reaching agreementSs discuss tips for successful negotiating, listen to a negotiation and then role play one themselves.Lesson 4Case study: Blue HorizonA traditional package holiday company wants to team up with an online business. Ss role play negotiations between the two companies.第次课学时：授课时间：第周Context: Unit 3Title:CompaniesMultinationals are the most visible of companies. Their local subsidiaries give them sometimes global reach, even if their corporate culture, the way they do things, depends largely on their country of origin. But the tissue of most national economies is made up of much smaller organisations. Many countries owe much of their prosperity to SMEs (small and medium-sized enterprise) with tens or hundreds of employees, rather than the tens of thousands employed by large corporations. Small businesses with just a few employees are also important. Many governments hope that the small businesses of today will become the multinationals of tomorrow, but many owners of small companies chose to work that way because they find it more congenial and do not want to expand. PROCEDURESLesson 1Starting upSs talk about the types of company they would most like to work for and the business sector they work in now.Vocabulary: Company vocabularySs look at vocabulary used to describe companies and that used in company reports to describe performance.Listening: Reasons for successSs listen to the sales manager of a UK motocycle manufacturer talk about the factors that make his company successful.Lesson 2。
体验商务英语-unit2-work-and-leisure
章节、课题Unit 2 Work and leisure周学时 2 学分 2 课程性质选修教学目的和要求：When the learners finish learning this unit, they should be able to1. Describe your routine2. Talking about work and leisure教学重点与难点：•Focus• 1. Initiate a conversation2. Get familiar with daily jobs and leisure activities教学方法与手段：Student-oriented communicative teaching, free discussion and interaction, Multimedia software, CD-ROM, PPT教学中的创新点：To introduce some background information of the text, as well as make use of multimedia devices in the class. To encourage the students to discuss some questions about college life and English study in college, which is different from that in high school.讨论、思考题和课后作业：1.ask students to write an e-mail.备注：Unit 1 IntroductionsPeriod 1 and 2I. Review1. Ask groups to write as many countries and nationalities as they can in three minutes.2. Compare with other groups.II. Lead-in: talking about students’ future jobsQ1: What do you think about your future job?Q2: Why do you choose this job?Talking about students’ future jobs is the first step to initiate a conversation. That's the skill we will practice in this unit.III. Starting up—part 1: workListen to four people. Make three word partnerships they use from the words in each box. (P14) After listening, students will learn to talk about your future jobs and list things that you think are important in a job (such as salary or holiday).Part APlay the recording from beginning to end and Pause after each speaker and elicit the answers.Part B1. Finish the exercise and check the answers around the class.2. Ask some students to read the phrases.Part C1. Work in pairs to make a list.2. Encourage Ss to compare their answers with others.III. VocabularyDays, months, and dates1. Ss are introduced to vocabulary for days, months, and dates.2. Focus on the tense of the present simple.VI. Part 2: leisure activities1.VocabularySs are introduced to vocabulary for leisure activities.•On the board write leisure activities. Divide the class into groups of three or four.Ask Ss to write down the related words as many as they can.•Get Ss to complete the exercise and check the answers around the class.•Divide the class into pairs. Tell student A to turn to page 136 and student B to turn to page 143. Explain to Ss that they should take turns to ask a question about a company. They should use the information in theActivity file to answer their partner’s questions.2. Language focus: Adverbs and expressions of frequencySs look at the examples of the use of adverbs and expressions of frequency.•Read the information in the Language focus box with the class.•Finish the exercises and check the answer.VII. Skills: Talking about work and leisureIn this section, Ss should practice their listening and speaking abilities.1. Ss listen to the tape and finish the exercises.2. Ss use the language to practice similar conversation.3. Culture Tip:It has never been easy to balance work and leisure. During the late twentieth century the concept of a job for life was largely replaced by the short-term contracts favoured by the enterprise culture. Some found themselves with too much free time on their hands when company restructures led to redundancies. Others saw leisure time shrink and working hours increase in exchange for greater financial rewards.Most conversations about work and leisure are not happened in formal situations.They are just some little dialodues in daily life.It is safe for someone new in the company to talk about leisure activities in free time.4. Functional Expressions:•Asking somebody about work and leisure activitiesWhat about your work?What about your studies?What do you do in your free time?What do you do at the weekend?What do you do in the evening?What do you do after work?•Responding to the questionsI like / love ...I don’t like ...I’m keen on ...He isn’t really keen on ...I really enjoy ...She doesn’t enjoy ...I’m interested in ...We aren’t interested in ...5. Communicative Activity: talking about your studies•Types of activity: whole class•Functions practiced: tell others about your studies and leisure activities in college; responding to othersDirections: Now you are enjoying your free time with your friends, work in groups to discussion by using the sentence patterns and functional expressions you’ve learned in this unit. Asking questions about your friends’ studies and leisure activities and responding to them.VIII. Case Study: Independent Film Company1. Role-playWork in pairs. Student A is an interviewer from Human Resources (turn to P137) and student B is an employee (turn to P145 and choose a role). Read your role card and preapre for the interview. After the reading, Ss are asked to do the interview.2. Writing•According to the the interview, ask student B to give the information which the employee thinks bad.•Work in pairs to list the working conditions they want to change (a model on page 131 is given).IX. Sum upIn this unit, we learnt:1. the related vocabulary about work and leisure activities;2. how to use simple present tense to describe daily things;3. how to talk about work and leisure activities.X. Assignment1. Role pay: group leader should see that every one in the group practices the skills of talk about work and leisure activities. (A demonstration is to be made in next session).2. Learn to write sentences by using simple present tense.。
大学体验英语综合教程2Unit 3 Advertising的listen and talk 部分教案
大学体验英语综合教程2Unit 3 Advertising的listen andtalk 部分教案王晓芳Unit 3 AdvertisingI. Teaching Objectives1. To train the students’ ability to listen through listening practice.2. To cultivate the students’ ability to talk about advantages and disadvantages of advertising.3. To let students learn something public service advertisement and sales advertisement.II. Time Allotment1st period：Lead-in 2nd period：Discussion3rd period：Dialogue samples 4th period：Communicative tasksIII. Teaching Content1. Lead-in: Listen to the passage at least 3times and try to fill the missing words in the blanks.2. Discussion: Four pictures are presented to encourage students to talk about different jobs.3. Dialogue samples: Two dialoguesDialogue 1 Talking about a public service advertisement Dialogue 2 Talking about a sales advertisement4. Communicative tasks: Two situations are designed to help students practice oral English.Task 1 Talking about a public service advertisement about waste disposal Task 2 Talking about being cheated by a sales advertisementIV. Teaching Procedures1. Lead-inStep1:Teach students the words in P 176.Step2: Ask the students to listen to the passage at least 3 times and try to fill the missing words in the blanks.1.appeal to sb: be attractive or interesting adj. appealinge.g. The idea of camping has never appeal to me.2.respond to: act in answer to 回应 n. response in response to 2. DiscussionStep 1. Show students some taglines of some famous brands to arouse students’interests to learn this unit.1Nike: Just do it.Kappa: He who loves me follows me. McDonald’s: I’m loving it.百事可乐：The choice of a new generation. 索爱：Music is everywhere. 肯德基：We do chicken.Step 2. Ask students to form partners or groups to discuss these questions. 1)Tell how you would respond to advertisements.good or bad?2)Do you always follow fashion when buying clothes for yourself? 3. Dialogue samplesStep 1. (1)Ask students to listen to dialogue 1 1.drop out (of sth): withdraw(退出）；leave school(辍学）e.g. She got a scholarship to Cambridge but dropped out a year later.2.help (sb) out:帮助某人（尤指摆脱困境等）e.g. He’s always willing to help (us) out when we’re short of stuff.3.enroll: enroll(sb)(in/as sth) 成为会员；登记；注册 enroll new students enroll in evening classesWe enrolled him as a member of the club. n. enrollment 入伍；入会；入学；注册(2)Ask students to repeat the dialogue line by line with one speaking after the other.Step 2. (1)Ask students to listen to dialogue 2 Cheated （cheat过去式和过去分词） Promotion 促销 Mark sth down 减价Be caught up in sth 陷入，沉浸于 Expiration date 失效日期 Be On guard 防范，警惕 Watch for 当心(2) Ask students to repeat the dialogue line by line with one speaking afterthe other.4. Communicative tasksStep 1. Ask students to create a dialogue with their partner according to the givensituation, using the expressions and sentence patterns for talking about a public service advertisement in the table. SituationBrian and Xiaohong talk about an environmental protectionadvertisement in which the citizens are requested to sort out the useful wastes and put them in three slots — blue slot for paper, yellow for aluminium cans, and brown for plastic bottles. They think it a good idea to dispose of the wastes.For referenceBrian: I received an advertisement in the mail today about sorting2waste products to help protect the environment.Xiaohong: I received it too. It sure sounds like a good idea —sorting out items that can be recycled, like paper, aluminium cans and plastic bottles.Brian: I’ve already seen the three slots that the advertisement said weshould use: a blue slot for paper, yellow for aluminium cans, and brown for plastic bottles.Xiaohong: Do you think we’re supposed to rinse out the cans and bottles before we put them in the slots?Brian: The ad didn’t say, but I think it’s a good idea since the items are going to be recycled. Well, at least that’s what I plan to do. Xiaohong: Me too. Do you think other citizens will bother with this program?Brian: I certainly hope so. Everyone should be able to recognize the importance of protecting the environment.Xiaohong: You’re right. Recycling these kinds of items shoulddrastically reduce the amount of land used for waste disposal.Brian: Let’s hope everyone else sees this advertisement and starts recycling today!Step 2. Ask students to create a dialogue with their partner according to thegiven situation, using the expressions and sentence patterns for Talking about being cheated by a sales advertisement in the table. SituationVictor saw an advertisement saying “Clearance Sale” in front of XYZ fashion shop. He paid 30 yuan for two T-shirts, but they shrank to children’s size after being washed only once. His friend Lili reminded him to be always careful about the so-called “price cutting” and not to be misled by the beautiful lies in the ad.For referenceVictor: I’m never going to shop at XYZ Fashion Shop again!Lili: It’s not one of my favorite stores either. What happened to you there?Victor: They were advertising a “Clearance Sale” in front of theshop and I bought two T-shirts for 30 yuan. The problem is, the shirts shrank to children’s size after being washed only once!Lili: Did the shirts have laundry instructions on them? Victor: Yes, and I followed them exactly. Talk about cheapmerchandise!Lili: Did you try and get your money back from the store? Victor: Yes, but they said they don’t guarantee their products. I’mnever shopping there again!V. AssignmentAsk students to work in pairs and discuss how to ask about job opportunities and go for job interviews. Then preview the passage A and the words in P176-178..3。
体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years.This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
体验商务英语第二UnitTravel
quality √
harm irritability
criticize dissatisfaction
Language review
Talking about future
plans
Useful ways to talk about the future
• Use ‘will + verb’ to express a voluntary action or promise
American English
British English and which is American English.
1 subway 2 city centre 3 carry-on baggage 4 one way 5 return 6 freeway 7 rest room 8 elevator 9 coach class 10 timetable 11 car park
the following list of things which irritate people when flying.
seats trolleys queues luggage room cancellations food jet
1 not enough leg ...r.o...o..m..... available 2 lost or delayed ..l.u..g..g..a..g..e.. 3 long .q..u..e..u..e..s.. at check-in 4 poor quality .....f.o..o..d....... and drink 5 no baggage .t.r.o...l.l.e..y..s.. 6 overbooking of ....s..e..a..t.s...... 7 flight delays and ..c..a..n..c..e..l.l.a..t.i..o..n..s.... 8 ...j.e..t...- lag
大学体验英语2Unit3Advertising
Unit 3 Advertising
Passage A: The Victim
zl
April, 2012
Teaching Plan
Teaching aims:
• •
• • • • • • • • • •
To develop the students’ reading and speaking abilities. To talk about the advantages and disadvantages of advertising
Big influence
Step 3 : Text Understanding
Periods Attitude towards Clothing Clothing begins to define a person less and less. It shows one’s personality. It reflects and not defines a person. Influence of advertising My experience
Step 3 : Text Understanding
Periods In my childhood In middle school Fra bibliotekn college
体验商务英语第二册Unit 3 Companies
Vocabulary B Complete the following extract. FINANCIAL PERFORMANCE I am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. __________ was €57.2 million, an Turnover profit increase of 15% on last year, and _______ rose by 5%, to €6.4 million. We are a highly competitive business. We have increased our market share _______________ to 20%. Consequently our _____________ share price has risen and is now at an all-time high of €9.6. Increased production and strong demand have had a positive effect on our cash flow, so we are able to finance a number of new projects. We have successfully moved to our new ____________ head office in central London. We are now planning to start subsidiary full production at the recently opened Spanish ____________ in October. Finally, thanks once again to our loyal and dedicatedworkforce _________. Our employees will always be our most valuable asset.
大学体验英语2(第三版)unit3
How many types of advertisements are there? What are they?
Types of advertisement
commercials
Public service advertisements (PSAs)
A commercial advertisement is
2nd time
Second time Many products for sale seem to scream at us, “Buy me! Buy But the good thing about advertising is that it helps people me!” Advertising is a big to 7)________ and refine theirbusiness choices. in our world with many products 1)________ for our attention. Think of the timely last time you In the United States, the Ad Council creates public bought clothes. Youto probably noticed the 2)________ service messages the nation. Their purpose is of tocolors, raise awareness of public problems that citizens can 8)________ to. patterns, fabric and brands you could 3)________ from. Which Inspiring ads cause individuals to take action even kind of soft 4)________ would you like to haveand today or save what lives. kind 9)________ in America, for example, has been reduced over the of computer do Advertisers are skilled in the art of years because ofyou the want? creative public service advertisements that making their products look the best toplease appeal to our senses. But the council 10)________. “Please, don‟t be a litter products aren‟t always what seem. Sometimes is bug, ‟cause every „litter bit‟they hurts. ” Many familiesadvertising have taught their children litter inwe the trash can in response to this deceptive and to asplace 5)________, must be careful about what we catchy phrase, which hasto affected generations as each choose to buy. It is important learn to 6)________ products and succeeding generation has taught their children not to litter. identify our purpose in purchasing the things we need.
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Companies
公司
Teaching & Learning Objectives
To enable Ss to talk about “companies” To familiarize Ss with vocabulary
related to “companies” To develop Ss’ listening and reading
share price
profit
turnover
market share
workforce subsidiary head office
Vocabulary
Describing companies
1. The amount of money a company receives from sales in a
is its m__a_r_k_e_t__s_h_a_r_e_ .
6. The main building or location of a large organisation is its
__h_e_a_d__o_f_f__ic_e___ . 7. The cost of a company’s shares is its _s_h_a_r_e__p_r_i_c_e_ .
Multinationals often have a complicated structure. There is usually a parent or holding company. This company owns other companies or parts of other companies. These other companies are called subsidiaries.
I am pleased to say the company has continued its excellent performance. We are changing, growing and doing well at a difficult time for the industry. _T_u_r_n__o_v_e_r_ was €57.2 million, an increase of 15% on last year, and __p_r_o_f_i_t___ rose by 5% to €6.4 million. We are a highly competitive business. We have increased our __m_a_r_k_e_t__s_h_a_r_e_ to 20%. Consequently our _s_h_a_r_e__p_r_ic__e_ has risen and is now at an all-time high of €9.6.
Starting up
A. Which of the these companies would you like to work for? Why?
1 a family owned company
2 a multinational company
3 your own company (be self-employed)
skills To improve Ss’ presentation techniques To enhance Ss business writing
techniques by writing a memo
Overview
Starting Up Vocabulary: Describing companies Listening: Reasons for success Reading: Company website Skills: Presenting your company Case study: Valentino chocolate
◆ Food and drink
◆ Construction
◆ Pharmaceutical
◆ Tourism
◆ Banking and finance
◆ Other
Vocabulary
Describing companies A. Complete the sentences with
words and phrases from the box.
B. Which business sectors would you like to work in?
◆ Telecommunications/Media ◆ Transport
◆ Vehicle manufacturing
◆ Engineering
◆ IT /Electronics
◆ Retailing
Introduction
Companies are involved in many activities, for example, buying, selling, marketing and production, in a range of different industries, such as information technology, telecommunications, film and car manufacture. Many well-known companies are multinationals, these are companies which operate in a number of countries.
particular period is called its __t_u_r__n_o_v_e_r__ .
2. The money a company makes after taking away its cost is its
__p__r_o_f_it____ .
3. A company which is more than 50% owned by a parent
company is called _s_u_b_s_i_d_i_a_r_y_.
4. The employees in a particular country or business are called
the __w__o_r_k_f_o_r_c_e__ .
5. The percentage of sales a company has in a particular market
ulary
Describing companies B. Complete the extract from a
company report with appropriate words or phrases from the box in Exercise A.
Financial Performance